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What is tourism? A definition of tourism

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Whilst most of us have been tourists at some point during our lives, you might find yourself asking ‘what is tourism?’ or ‘what is the definition of tourism’?

A definition of tourism

Having studied, worked in and taught tourism management for many years, I can tell you that there is no straight-cut answer to this question! In fact, I do tell you- in this YouTube video below!

The tourism industry is argued to be the largest industry in the world, providing more employment than any other industry. Note, however, the use of the word ‘argued’. You see, the tourism industry is somewhat grey in nature. Elements that some may consider ‘tourism’, others may not. Some people believe they are ‘ tourists ‘, when others do not. Some things are black and white, and others are not.

In this post I will explain why there is no simple explanation in answer to the question ‘what is tourism?’. I will explain the diversity of the tourism industry and provide a range of definitions of tourism that have been developed by academics and practitioners.

What is tourism?

Tourism is the generic term used to cover both demand and supply that has been adopted in a variety of forms and used throughout the world. 

Tourism essentially refers to the activities undertaken by visitors, also known as the visitor economy. The tourism industry encompasses all activity that takes place within the visitor economy.

This includes activities that are directly related to the tourist, such as staying in a hotel, ordering a meal or visiting a tourist attraction. It also includes indirect activities, such as the transport company which delivers the food to the restaurant in which the tourist eats or the laundry company that has a contract with the hotel for cleaning bed sheets.

It is largely due to the indirect contributions to tourism, that defining and measuring the tourism industry is so difficult!

Tourism comes in many different shapes and sizes and there are many different types of tourism . There is mass tourism , niche tourism and special interest tourism. There is domestic tourism and international tourism . There is inbound tourism and outbound tourism .

Whilst there is a range of different forms of tourism, they all come under the broad tourism umbrella, nonetheless. This is because they all revolve around visitors and they all feed the visitor economy in one way or another.

A definition of tourism

Tourism is a phenomenon with no universally accepted definition, owing to the complexity and individualism of the travellers themselves and the activities that they choose to undertake.

The most widely utilised definition of tourism, proposed by the World Trade Organisation (WTO) and United States (UN) Nations Statistics Division (1994), prescribes that in order to qualify as a tourist one must travel and remain in a place outside of their usual residential environment for not more than one consecutive year for leisure, business or other purposes.

Matheison and Wall (1982) on the other hand, do not impose a timeframe, simply stating that one must travel to a destination temporarily.

Leiper (1979) believed that defining tourism is more complex than this, proposing that there are three approaches that can be taken. The economic stance focuses on tourism as a business, the technical stance focusses on the tourist in order to provide a common basis by which to collect data and the holistic stance attempts to include the entire essence of the subject.

The Cambridge Dictionary define tourism quite simply as; ‘the business of providing services such as transport, places to stay or entertainment for people who are on holiday’.

Read also: – The importance of tourism – Types of tourism: A glossary – Outbound tourism | Understanding the basics – The structure of the tourism industry – Domestic tourism tourism explained – The history of tourism

Whilst such attempts to define the concept of tourism may be useful from a generic perspective, the practical application of such definitions is difficult when applied to specific tourism types, such as those outlined in this post outlining the different types of tourism.

In fact, Robinson and Novelli (2007), in their introduction to the niche tourism phenomena, postulate that tourists have developed as consumers, becoming increasingly sophisticated in their needs and preferences as a result of an emergent culture of tourism.

Despite such acknowledgements of the progressive and adaptive nature of tourism, particularly evident through the limitless introduction of new and niche tourism forms, there appear to have been no attempts to develop the commonly accepted definitions of tourism in parallel.

As such, I would argue that there is a need the definition of tourism to be revisited by academics and industry practitioner, to ensure that it is representative of the tourism industry that operates today.

How would you define the term tourism?

For more information on what makes up the tourism industry, I recommend the key text Tourism: Principles and Practice by John Fletcher, available from Amazon here .

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Chapter 1. History and Overview

1.1 What is Tourism?

Before engaging in a study of tourism , let’s have a closer look at what this term means.

Definition of Tourism

There are a number of ways tourism can be defined, and for this reason, the United Nations World Tourism Organization (UNWTO) embarked on a project from 2005 to 2007 to create a common glossary of terms for tourism. It defines tourism as follows:

Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure (United Nations World Tourism Organization, 2008).

Using this definition, we can see that tourism is not just the movement of people for a number of purposes (whether business or pleasure), but the overall agglomeration of activities, services, and involved sectors that make up the unique tourist experience.

Tourism, Travel, and Hospitality: What are the Differences?

It is common to confuse the terms tourism , travel , and hospitality or to define them as the same thing. While tourism is the all-encompassing umbrella term for the activities and industry that create the tourist experience, the UNWTO (2020) defines travel as the activity of moving between different locations often for any purpose but more so for leisure and recreation (Hall & Page, 2006). On the other hand, hospitality can be defined as “the business of helping people to feel welcome and relaxed and to enjoy themselves” (Discover Hospitality, 2015, p. 3). Simply put, the hospitality industry is the combination of the accommodation and food and beverage groupings, collectively making up the largest segment of the industry (Go2HR, 2020). You’ll learn more about accommodations and F & B in Chapter 3 and Chapter 4 , respectively.

Definition of Tourist and Excursionist

Building on the definition of tourism, a commonly accepted description of a tourist is “someone who travels at least 80 km from his or her home for at least 24 hours, for business or leisure or other reasons” (LinkBC, 2008, p.8). The United Nations World Tourism Organization (1995) helps us break down this definition further by stating tourists can be:

  • Domestic (residents of a given country travelling only within that country)
  • Inbound (non-residents travelling in a given country)
  • Outbound (residents of one country travelling in another country)

Excursionists  on the other hand are considered same-day visitors (UNWTO, 2020). Sometimes referred to as “day trippers.” Understandably, not every visitor stays in a destination overnight. It is common for travellers to spend a few hours or less to do sightseeing, visit attractions, dine at a local restaurant, then leave at the end of the day.

The scope of tourism, therefore, is broad and encompasses a number of activities and sectors.

Spotlight On: United Nations World Tourism Organization (UNWTO)

UNWTO is the United Nations agency responsible “for the promotion of responsible, sustainable and universally accessible tourism” (UNWTO, 2014b). Its membership includes 159 countries and over 500 affiliates such as private companies, research and educational institutions, and non-governmental organizations. It promotes tourism as a way of developing communities while encouraging ethical behaviour to mitigate negative impacts. For more information, visit the UNWTO website .

NAICS: The North American Industry Classification System

Given the sheer size of the tourism industry, it can be helpful to break it down into broad industry groups using a common classification system. The North American Industry Classification System (NAICS) was jointly created by the Canadian, US, and Mexican governments to ensure common analysis across all three countries (British Columbia Ministry of Jobs, Tourism and Skills Training, 2013a). The tourism-related groupings created using NAICS are (in alphabetical order):

  • Accommodation
  • Food and beverage services (commonly known as “F & B”)
  • Recreation and entertainment
  • Transportation
  • Travel services

These industry groups (also commonly known as sectors) are based on the similarity of the “labour processes and inputs” used for each (Government of Canada, 2013). For instance, the types of employees and resources required to run an accommodation business whether it be a hotel, motel, or even a campground are quite similar. All these businesses need staff to check in guests, provide housekeeping, employ maintenance workers, and provide a place for people to sleep. As such, they can be grouped together under the heading of accommodation. The same is true of the other four groupings, and the rest of this text explores these industry groups, and other aspects of tourism, in more detail.

Two female front desk employees speak to a male guest in a hotel lobby.

It is typical for the entire tourist experience to involve more than one sector. The combination of sectors that supply and distribute the needed tourism products, services, and activities within the tourism system is called the Tourism Supply Chain. Often, these chains of sectors and activities are dependent upon each other’s delivery of products and services. Let’s look at a simple example below that describes the involved and sometimes overlapping sectoral chains in the tourism experience:

Tourism supply chain. Long description available.

Before we seek to understand the five tourism sectors in more detail, it’s important to have an overview of the history and impacts of tourism to date.

Long Descriptions

Figure 1.2 long description: Diagram showing the tourism supply chain. This includes the phases of travel and the sectors and activities involved during each phase.

There are three travel phases: pre-departure, during travel, and post-departure.

Pre-departure, tourists use the travel services and transportation sectors.

During travel, tourists use the travel services, accommodations, food and beverage, recreation and entertainment, and transportation sectors.

Post-departure, tourists use the transportation sector.

[Return to Figure 1.2]

Media Attributions

  • Front Desk by Staying LEVEL is licensed under a CC BY-NC 4.0 Licence .

Tourism according the the UNWTO is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.

UN agency responsible for promoting responsible, sustainable, and universally accessible tourism worldwide.

Moving between different locations for leisure and recreation.

The accommodations and food and beverage industry groupings.

someone who travels at least 80 km from his or her home for at least 24 hours, for business or leisure or other reasons

A same-day visitor to a destination. Their trip typically ends on the same day when they leave the destination.

A way to group tourism activities based on similarities in business practices, primarily used for statistical analysis.

Introduction to Tourism and Hospitality in BC - 2nd Edition Copyright © 2015, 2020, 2021 by Morgan Westcott and Wendy Anderson, Eds is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Definition of tourism

Examples of tourism in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'tourism.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1811, in the meaning defined at sense 1

Dictionary Entries Near tourism

touring car

Cite this Entry

“Tourism.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/tourism. Accessed 13 May. 2024.

Kids Definition

Kids definition of tourism, more from merriam-webster on tourism.

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Britannica.com: Encyclopedia article about tourism

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Meaning of tourism in English

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  • We must ensure that tourism develops in harmony with the environment .
  • The island is being destroyed by the relentless march of tourism.
  • It is unclear how to mitigate the effects of tourism on the island .
  • Service industries such as tourism have become more important in the post-industrial age .
  • The region's reliance on tourism is unwise .
  • air corridor
  • amenity kit
  • caravanning
  • high season
  • package tour
  • phrase book
  • post-holiday
  • put something up
  • ranger station
  • tourist trap
  • trailer park

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Tourism | business english, examples of tourism, translations of tourism.

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[ toor -iz- uh m ]

  • the activity or practice of touring , especially for pleasure.
  • the business or industry of providing information, accommodations, transportation, and other services to tourists .
  • the promotion of tourist travel, especially for commercial purposes.

/ ˈtʊərɪzəm /

  • tourist travel and the services connected with it, esp when regarded as an industry

Discover More

Word history and origins.

Origin of tourism 1

Example Sentences

Those who transmigrate into the bodies of the less fortunate are accused of tourism, voyeurism.

The pollution closes beaches that are vital to San Diego’s tourism economy.

Covid-19 has brought tourism from China to the UK to a standstill.

Even as most domestic air travel routes have opened now, aviation and tourism experts believe that the country is unlikely to resume international commercial flights before October.

Growth is now expected to collapse in many countries especially those dependent on tourism and resources, such as oil and mineral exporters.

Slowly, two were opened up, and in 2010 the regional government opened all four Brogpa villages in a push for tourism.

Religious profiteering has spread beyond the tourism industry.

Apparently tourism in the country had jumped tenfold since the film hit theaters.

In recent years news outlets have documented the rise of so-called “birth tourism” here in America.

But the site has seen little of the decimation from heavy tourism that has plagued the northern pyramids of Giza in Egypt.

For years too few doctors have seen clearly that gymnastic tourism and sport do more for health than all doctors taken together.

Increasing tourism has resulted in special problems in resort areas.

Related Words

Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

tourism official definition

Description

Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

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Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

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Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

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Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

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22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

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Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

  • January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
  • January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
  • January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
  • January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
  • January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
  • January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
  • January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
  • January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
  • January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
  • January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

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National travel and tourism office (ntto).

In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics , and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth. 

What Guides Our Work: The National Travel and Tourism Strategy

The Department of Commerce, on behalf of the federal interagency Tourism Policy Council, is launching the new National Travel and Tourism Strategy (Strategy) to recover and rebuild a U.S. travel and tourism industry that is more inclusive, equitable, sustainable, and resilient, positioning the sector to drive economic development and export revenue. The Strategy seeks to utilize the full efforts of the federal government to promote the United States as a premiere destination that is representative of the breadth and diversity of its communities, and to foster a sector that creates good jobs for more Americans and is a positive force for sustainability.  

2022 National Travel and Tourism Strategy

FACT SHEET: 2022 National Travel and Tourism Strategy

Our Engagement with the Private Sector: Travel and Tourism Advisory Board (TTAB)

The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Visit the TTAB page

Our Work Fostering Diverse, Inclusive, and Sustainable Tourism:

As is laid out in the National Travel and Tourism Strategy, the U.S. government is working to increase not only the volume, but the value of travel and tourism to the United States. Across all of our work, we are striving to make sure tourism is accessible to communities, diverse across cultures and geographies, and a positive driver for economic growth and environmental protection. 

APEC Project “Assessing the Impact of Rising Sea Levels on Travel and Tourism in APEC Economies” : Our report looks at how rising sea levels and extreme weather events pose an increasing threat to tourism businesses and destinations, and how those businesses can prepare. It also examines best practices for governments and destinations to incorporate climate change into their tourism planning.  Access the Full Report Here.

How We Market the United States: Brand USA

NTTO is the official liaison to  Brand USA for the U.S. federal government. The Corporation for Travel Promotion (Brand USA) has a multi-language consumer website available whose primary purpose is to provide international travelers with a “one-stop shop” for travel information about the United States. This public-private partnership allows thousands of U.S. travel and tourism industry organizations to be exposed to traveling consumers around the globe, providing them with additional export assistance resources. It covers all 50 states, the five U.S. territories and hundreds of U.S. destinations. Visit the Brand USA page. 

The United States and Japan Launch “U.S.- Japan Tourism Year”

How We Represent U.S. Tourism Globally: Intergovernmental Organizations

NTTO represents U.S. tourism interests in intergovernmental organizations to lead the global efforts for travel and tourism policy concerns and issues, including chairing the Tourism Committee for the  Organization for Economic Cooperation and Development  

It also serves as the USG official head delegate to the Asia Pacific Economic Cooperation (APEC) Tourism Working Group and the official U.S. government observer and participant on committees and activities of the United Nations World Tourism Organization.

TI News is an information service from NTTO providing up to date Travel and Tourism Industry news.  Visit TI News.  

Fraudulent Email Alert

We are aware of an individual fraudulently claiming to represent ITA in order to solicit personal information. Individuals have reported receiving emails and phone calls “regarding a possible recent scam involving your vacation property.” The recipient is then instructed to complete a complaint form with personal information to receive support from ITA.

This is a scam and was not sent by ITA or any of its employees. If you receive such a communication, please do not respond or provide any personal information. 

If you believe that you have been a target to such a scam, please notify the Department of Commerce, Office of Inspector General, immediately and file a report.

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Travel and tourism.

The National Travel and Tourism Office , part of ITA, creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth through:

  • Management of the travel and tourism statistical system for assessing the economic contribution of the industry and providing the sole source for characteristic statistics on international travel to and from the United States;
  • Design and administration of export expansion activities;
  • Development and management of tourism policy, strategy and advocacy;
  • Technical assistance for expanding this key export (international tourism) and assisting in domestic economic development

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Virtual remarks by u.s. secretary of commerce gina raimondo at the noaa travel and tourism listening session.

Example sentences tourism official

Tourism officials said the group had been given permission to be there.
This week, local tourism officials announced plans to install panic buttons every 500 yards in the city centre.
It's an image that tourism officials are desperate to counter.
Tourism officials they were not.
But government ministers and tourism officials are hoping that the new initiatives will give a further boost to a tourism market that has been in decline.

Definition of 'official' official

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Definition of 'tourism' tourism

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UN Tourism | Bringing the world closer

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Statistics of tourism

UN

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyse, to publish, to standardize and to improve the statistics of tourism, and to promote the integration of these statistics within the sphere of the United Nations system.

“Official statistics provide an indispensable element in the information system of a democratic society, serving the government, the economy and the public with data about the economic, demographic, social and environmental situation.”

Fundamental Principles of Official Statistics

The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. 

The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs practical guidance for their implementation in countries, supports statistical strengthening in countries through capacity building, and compiles and disseminates tourism statistics of countries all over the world.

The United Nations recognizes the World Tourism Organization as the appropriate organization to collect, to analyses, to publish, to standardize and to improve the statistics of tourism , and to promote the integration of these statistics within the sphere of the United Nations system.

Tourism Statistics Database

UNWTO systematically gathers tourism statistics from countries and territories around the world into a vast database that constitutes the most comprehensive statistical information available on the tourism sector. 

COVID-19 AND TOURISM STATISTICS

With new situations emerging from the unprecedented COVID-19 pandemic, some clarifications need to be made to the UN statistical standards on tourism to maintain as far as possible data consistency and international comparability

United Nations Digital Library System

Browse Subjects

  • TOURISM POLICY

COMMENTS

  1. Glossary of tourism terms

    Tourism industries (also referred to as tourism activities) are the activities that typically producetourism characteristic products. The term tourism industries is equivalent to tourism characteristic activities and the two terms are sometimes used synonymously in the IRTS 2008, 5.10, 5.11 and figure 5.1.

  2. Tourism

    tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services.As such, tourism is a product of modern social arrangements, beginning in western Europe in the 17th century, although it has antecedents in Classical antiquity.. Tourism is distinguished from exploration in that tourists ...

  3. What Is Tourism? A Definition Of Tourism

    Tourism is the generic term used to cover both demand and supply that has been adopted in a variety of forms and used throughout the world. Tourism essentially refers to the activities undertaken by visitors, also known as the visitor economy. The tourism industry encompasses all activity that takes place within the visitor economy.

  4. 1.1 What is Tourism?

    Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities ...

  5. UNWTO Tourism Definitions

    UNWTO Tourism Definitions is a comprehensive and authoritative source of tourism-related terms and concepts, covering different aspects of the tourism sector and its impacts. The publication provides definitions of tourism, tourist, visitor, excursionist, domestic tourism, inbound tourism, outbound tourism, and many more, in English, French and Spanish. It also includes a glossary of acronyms ...

  6. Tourism Definition & Meaning

    How to use tourism in a sentence. the practice of traveling for recreation; the guidance or management of tourists; the promotion or encouragement of touring… See the full definition

  7. UN Tourism

    According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3 billion international arrivals. The multi-dimensional nature of the tourism sector, combined with the dynamics of the source of investment capital presents a complex picture for understanding ...

  8. TOURISM

    TOURISM definition: 1. the business of providing services such as transport, places to stay, or entertainment for…. Learn more.

  9. About Us

    About Us. The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental ...

  10. TOURISM OFFICIAL definition and meaning

    TOURISM OFFICIAL definition | Meaning, pronunciation, translations and examples

  11. TOURISM Definition & Meaning

    Tourism definition: the activity or practice of touring, especially for pleasure.. See examples of TOURISM used in a sentence.

  12. Sustainable tourism

    Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States ...

  13. What is tourism? Definitions, theoretical phases and principles

    clefinition: Tourism is the study of man [the tourist] away Írom his usual habitât, of the touÍistic apparatus alrd networks, and of the ordinary [non-. tourisml and non-ordinary [tourism ...

  14. About UN Tourism

    About UN Tourism. UN Tourism's leadership vision acknowledges the most pressing challenges facing tourism and identifies the sector's ability to overcome them and to drive wider positive change, including the opportunities responsible tourism offers for the advancement of the 17 Sustainable Development Goals (SDGs).. UN Tourism members have endorsed the Management Vision of the Secretary ...

  15. National Travel and Tourism Office

    NTTO represents U.S. tourism interests in intergovernmental organizations to lead the global efforts for travel and tourism policy concerns and issues, including chairing the Tourism Committee for the Organization for Economic Cooperation and Development. It also serves as the USG official head delegate to the Asia Pacific Economic Cooperation ...

  16. Travel and Tourism

    The National Travel and Tourism Office, part of ITA, creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics, and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of ...

  17. PDF Conceptualizing "the Tourist"

    UNWTO official definition of a tourist, looking at the different key concepts that build up this definition. In order to achieve the main objective, this research will analyze the key components of the definition of a tourist: Movement outside the usual environment, Duration and Purpose; in contrast with identifying a more psychological and ...

  18. TOURISM OFFICIAL definition in American English

    TOURISM OFFICIAL meaning | Definition, pronunciation, translations and examples in American English

  19. How special is special interest tourism

    A review of studies on special interest tourism indicates that the definition of 'special interest tourists' is continuing to evolve. These tourists initially represented serious leisure participants with highly specific interests. Yet numerous commercial products have been developed throughout the past decade to attract novice tourists to ...

  20. Statistics of tourism

    The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives.. The department works towards advancing the methodological frameworks for measuring tourism and expanding its analytical potential, designs ...

  21. Definition of "tourist" or "temporary visitor"

    Authors International Union of Official Travel Organisations. Contains. Report on the definition of the term "tourist" or "temporary visitor" prepared by the IUOTO for the United Nations Conference on International Travel and Tourism (Rome, August-September 1963) Date [New York] : UN, 12 Jun. 1963. Description.