mice travel group

What is MICE Tourism?

Benefits, challenges and examples | 2024.

Are you ready to hear about the exciting world of MICE? it's all about bringing people together to network, learn, and have a great time! And the best part? You get to travel to all kinds of cool destinations around the world, from sunny beaches to bustling cities. So pack your bags, grab your business cards, and get ready to MICE it up!

What is MICE Tourism ?

MICE tourism , an acronym for Meetings , Incentives , Conventions & Exhibitions , has become a key driver of economic growth and happiness around the world. This vibrant sector, which encompasses everything from corporate meetings and incentive travel to conventions and exhibitions, not only boosts local economies but also creates memorable experiences for participants.

A Destination Management Company (DMC) is usually the firm that specializes in providing services to clients in the travel and MICE tourism industry.

In this article, we will explore the fascinating world of MICE tourism and discover how this dynamic sector can benefit cities, businesses, and individuals.

MICE tourism refers to a specific segment of tourism that focuses on organizing events for specific groups, such as:

• Corporate meetings: Events that bring together employees, clients, or partners to share information, collaborate, and strengthen relationships.
• Incentive travel: Reward trips offered to employees or clients for their high performance or specific achievements.
• Conventions: Large-scale gatherings of professionals from a specific industry or association to share knowledge, network, and develop new ideas.
• Exhibitions: Events that showcase products, services, and technologies to a target audience of potential buyers, distributors, and industry professionals.

The Different Types of MICE Tourism

Conferences, exhibitions.

The Benefits of MICE Tourism

MICE tourism offers a wide range of benefits for various stakeholders, including cities, businesses, and individuals. Here is a closer look at the key benefits:

For cities:

• Economic impact: MICE tourism generates significant revenue through direct and indirect spending, contributing to local economic growth and prosperity.
• Job creation: The MICE industry creates jobs in various sectors, including hospitality, transportation, event planning, and construction, leading to increased employment opportunities.
• Destination promotion: MICE events showcase cities to a global audience, promoting their attractions, infrastructure, and hospitality offerings, and attracting visitors and investment.
• Infrastructure development: Hosting MICE events can incentivize cities to invest in infrastructure development, such as improved transportation networks, convention centers, and hotels, benefiting both residents and visitors.
• Social and cultural benefits: MICE events can foster cultural exchange, promote social cohesion, and enhance the city’s image and reputation.

For businesses:

• Brand awareness and reputation: MICE events provide a platform to showcase brands, products, and services to a targeted audience, increasing brand awareness and enhancing reputation.
• Lead generation and sales: MICE events offer valuable opportunities to generate leads, connect with potential clients, and boost sales.
• Customer relationship management: MICE events provide a platform to strengthen relationships with existing customers, build loyalty, and enhance customer satisfaction.
• Employee motivation and retention: Incentive travel programs and corporate events can motivate employees, improve morale, and increase employee retention.
• Knowledge sharing and networking: MICE events facilitate knowledge sharing, collaboration, and networking among industry professionals, leading to innovation and business growth.

For individuals:

• Professional development: MICE events offer opportunities for professional development, learning, and skill enhancement through workshops, conferences, and seminars.
• Networking and career opportunities: MICE events provide valuable networking opportunities, allowing individuals to connect with peers, mentors, and potential employers, leading to career advancement.
• Personal enrichment and cultural experiences: MICE events offer unique experiences, cultural immersion, and opportunities to explore new destinations, broadening horizons and enriching personal lives.
• Memorable experiences: MICE events provide participants with memorable experiences, fostering positive memories and promoting a sense of community and belonging.

Overall, MICE tourism plays a vital role in promoting economic growth, job creation, destination promotion, and knowledge sharing. It offers a multitude of benefits for cities, businesses, and individuals, contributing to a vibrant and sustainable tourism industry.

The Challenges of MICE Tourism

MICE tourism , while offering numerous benefits, also presents various challenges that need to be effectively addressed for sustainable growth and success. Here are some key challenges:

1. High costs: Organizing and hosting MICE events can be expensive, involving venue rental, catering, transportation, accommodation, and other logistical costs. This can be a barrier for smaller businesses and organizations with limited budgets .

2. Competition: The MICE industry is highly competitive, with destinations and businesses vying for a share of the market. This requires effective marketing and branding strategies to differentiate and attract participants.

3. Economic and political factors: Economic downturns, political instability, and safety concerns can impact the MICE industry, leading to cancellations or reduced participation.

4. Seasonality: The demand for MICE events can be seasonal, with certain periods experiencing higher demand and others experiencing lower demand. This can create challenges for businesses and destinations in terms of resource allocation and staff scheduling.

5. Sustainability: The MICE industry can have a significant environmental impact, and there is a growing demand for sustainable practices. This includes reducing waste, energy consumption, and carbon emissions, and adopting eco-friendly practices throughout the event planning and execution process.

6. Technological advancements: The rapid evolution of technology requires MICE organizers to constantly adapt and adopt new technologies to enhance the event experience and stay competitive. This can involve integrating virtual reality, augmented reality, artificial intelligence, and other innovative technologies into events.

7. Changing customer expectations: Participants in MICE events increasingly expect personalized experiences, customized content, and seamless integration of technology. Meeting these expectations requires flexibility, innovation, and a focus on customer satisfaction.

8. Risk management: MICE events involve various risks, such as cancellations, accidents, and security breaches. Effective risk management strategies are essential to mitigate potential losses and ensure the safety and security of participants.

9. Human resource challenges: The MICE industry requires skilled professionals with expertise in event planning, management, marketing, and logistics. Attracting and retaining qualified talent can be a challenge, especially in competitive markets.

10. Data and analytics: Collecting and analyzing data on participant behavior, preferences, and trends can help MICE organizers make informed decisions, improve event planning, and optimize the overall experience. However, data privacy and security concerns need to be addressed.

The Top MICE Tourism destinations

Latest Trends in MICE Tourism

Key factors for successful mice tourism events.

Organizing a successful MICE tourism event requires meticulous planning and execution, catering to the specific needs and expectations of participants. Here are some key factors to ensure a positive outcome:

1. Defining clear objectives:

• Set SMART goals: Clearly define the event’s purpose, target audience, desired outcomes, and desired return on investment (ROI) using the SMART framework (Specific, Measurable, Achievable, Relevant, and Time-bound).
• Align goals with stakeholders: Ensure that the event’s objectives align with the interests and needs of all stakeholders, including organizers, participants, sponsors, and the host destination.

2. Selecting the right destination and venue:

• Accessibility and infrastructure: Choose a location that is easily accessible for participants, with convenient transportation options and appropriate infrastructure, including accommodation, meeting spaces, and technology capabilities.
• Alignment with event theme: Consider how the destination and venue complement the event’s theme and overall experience.
• Cost-effectiveness: Evaluate the costs associated with the location and venue and ensure they align with the budget.

3. Engaging content and programming:

• Tailored content: Develop engaging and informative presentations, workshops, and activities that cater to the specific interests and needs of the target audience.
• Interactive elements: Incorporate interactive elements throughout the event to keep participants engaged and facilitate networking opportunities.
• Innovation and creativity: Consider incorporating innovative and creative elements to keep the event fresh and memorable.

4. Seamless logistics and organization:

• Detailed planning and communication: Develop a comprehensive timeline and plan, considering all logistical aspects like transportation, accommodation, catering, and technology. Communicate effectively with all stakeholders throughout the planning process.
• Contingency planning: Anticipate potential challenges and develop contingency plans to address them effectively.
• Professional team: Assemble a team of experienced and qualified professionals to handle various aspects of the event planning and execution.

5. Excellent customer service:

• Attentive and proactive service: Ensure participants feel valued and supported throughout the event. Provide attentive and proactive customer service, addressing their needs promptly and efficiently.
• Feedback mechanisms: Implement feedback mechanisms to gather participant feedback to continuously improve the event experience.

Our selection of the best

Destination Management Company (DMCs)

Upcoming MICE Events

MICE Events

EVENT VENUES

What are event venues? How to choose the right one?

The website aimed exclusively at the MICE industry with a carefully selected range of MICE DMCs, destinations, venues and events.

www.micemag.com [email protected]

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Embarking on business travel involves meticulous planning and strategic execution. In this comprehensive guide, we delve into the intricacies of MICE Travel , providing Business Travel Managers with essential insights to ensure smooth and successful corporate journeys.

What is MICE Travel?

MICE, an acronym for Meetings, Incentives, Conferences, and Exhibitions, is a specialized niche in the travel industry. This section unveils the multifaceted nature of MICE travel and its significance for business professionals.

Meetings: This includes business meetings, conferences, and seminars where people gather to discuss specific topics, share information, and make decisions.

Incentives: Incentive travel involves offering rewards, such as trips or experiences, to employees or business partners to motivate or reward them for achieving specific goals or milestones.

Conferences: Similar to meetings, conferences are larger gatherings focused on specific topics, often with multiple sessions, speakers, and participants. They are usually more formal and structured.

Exhibitions/Events: This involves organizing and attending trade shows, exhibitions, and other events where businesses showcase their products and services, and participants can network and learn about industry trends.

Challenges of MICE Travel

MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) travel comes with challenges that organizers and participants may encounter. Some common challenges include:

Logistics and Coordination:

Organizing large-scale events involves coordinating various logistical aspects such as venue selection, accommodation, transportation, catering, and technology support. Ensuring seamless coordination among different service providers can be a complex task.

Budgetary Constraints:

MICE events often require substantial financial investments. Managing and adhering to budgets can be challenging, especially when unexpected costs arise during the planning and execution phases.

Technology Issues:

Reliance on technology for presentations, communication, and event management introduces the risk of technical glitches, connectivity issues, or equipment failures. This can disrupt the flow of events and negatively impact the participant experience.

Visa and Travel Regulations:

Participants from different countries may face challenges with visa requirements and travel regulations. Navigating these issues and ensuring all attendees can travel to the event destination can be a logistical hurdle.

Security Concerns:

Safety and security are paramount in event planning. Addressing concerns related to the safety of participants, protecting sensitive information, and preparing for emergencies requires thorough planning and risk management.

Environmental Sustainability:

With increasing awareness of environmental issues, there is a growing expectation for events to be environmentally sustainable. Balancing the need for travel with eco-friendly practices and minimizing the ecological impact of large gatherings can be challenging.

Cultural Sensitivity:

Events often involve participants from diverse cultural backgrounds. Understanding and respecting cultural differences is crucial to creating an inclusive and comfortable environment for all attendees.

Market Saturation:

Popular MICE destinations may face market saturation issues, leading to increased competition for venues, accommodations, and other services. This can drive up costs and limit event planners’ options.

Changing Trends and Technologies:

Maintaining evolving trends in the MICE industry, such as new technologies, innovative event formats, and changing participant expectations, requires adaptability and continuous learning.

Post-Event Evaluation:

Evaluating the effectiveness of MICE events necessitates conducting post-event assessments. The process involves collecting feedback, analyzing data, and gauging the event’s influence on business goals. While challenging, this evaluation is crucial for ongoing enhancements and refining future event planning strategies.

Ideal Solutions for Successful MICE Travel

Integrated event management platforms:.

Employing comprehensive event management platforms streamlines the planning process. These tools often centralize registration, communication, and logistics tasks, providing a cohesive and efficient solution for MICE travel organizers.

Strategic Budget Planning:

Implementing strategic budget planning involves a meticulous approach to financial management. Event planners can optimize budgets for MICE travel by forecasting expenses accurately, identifying cost-saving opportunities, and allocating resources efficiently.

Global Collaboration Tools:

Utilizing collaboration tools with global reach facilitates seamless communication and coordination among stakeholders across different locations. Virtual meeting platforms, project management tools, and collaborative software enhance efficiency and overcome geographical barriers in MICE travel planning.

Technological Innovation:

Embracing technological innovations enhances the overall MICE travel experience. Incorporating virtual and augmented reality, interactive apps, and cutting-edge presentation tools can elevate engagement levels and keep events at the forefront of technological advancements.

Comprehensive Risk Management:

Implementing a robust risk management strategy involves identifying potential challenges and developing mitigation plans. This includes considering factors such as health and safety protocols, crisis response plans, and contingency measures to ensure the smooth execution of MICE events.

Sustainable Event Practices:

Emphasizing sustainable event practices aligns with growing environmental consciousness. This involves reducing the carbon footprint of events, minimizing waste, and choosing eco-friendly options for venues, accommodations, and other event-related services.

Data-Driven Insights:

Leveraging data-driven insights involves using analytics tools to gather and analyze relevant data from MICE events. This information can inform decision-making, highlight success areas, and identify improvement opportunities, contributing to the overall success of future events.

How does RDA TOURISM Optimize MICE Travel Experiences?

RDA TOURISM optimizes MICE (Meetings, Incentives, Conferences, and Exhibitions) travel experiences by offering tailored packages that cater to the specific needs of business travellers. The organization integrates technology for streamlined registration processes and real-time event updates, facilitates networking opportunities, and provides comprehensive logistical support, including transportation coordination and on-site assistance. Incorporating local cultural experiences and sustainability initiatives enhances the trip, while feedback mechanisms ensure continuous improvement. Collaborating with local businesses provides access to high-quality services, contributing to a seamless and enriching MICE travel experience.

MICE travel encompasses specific events and activities beyond typical business trips, emphasizing collective experiences and strategic objectives.

Success lies in personalization and aligning incentives with individual preferences, fostering a positive and memorable experience for participants.

Absolutely. Networking is a cornerstone of conference success, offering opportunities for collaboration, partnership, and industry insights.

Successful exhibitions prioritize engaging experiences, effective communication, and strategic booth placement to attract and retain visitors.

Logistics are crucial for seamless MICE travel, encompassing transportation, venue coordination, and accommodation to ensure a smooth event.

Consider location, amenities, and business-friendly facilities when selecting accommodations, ensuring the comfort and convenience of your business travelers.

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MICE Travel: What It Is & Why You Should Hop on the Bandwagon

As a tour operator and travel expert, you’ve likely heard the term MICE thrown around a time or two at least. Even though it may sound like someone virtually yelling at you about small rodents, it’s not something to ignore. In fact, it’s something you should consider incorporating it into your current tour business.

FOR STARTERS, WHAT DOES MICE MEAN?

MICE stands for “meetings, incentives, conventions/conferences, and exhibitions”. According to Tarun Bhardwaj of Financial Express (opens in a new tab) , MICE “has now become an integral part of the international travel and hospitality industry” — and as an industry, it was valued at 752 billion USD in 2016, according to various reports. MICE travel typically refers to corporate groups traveling with a particular motive in mind, whether that would be to attend an international meeting, enjoy the benefits of an incentive trip, participate in a conference or conventions, etc. Think of it as an audience that could be accessible to any tour operator (provided you’re interested in hosting them, of course).

WHY SHOULD YOU CATER TO MICE GROUPS?

With an increase in European spending on MICE travel (opens in a new tab) , this market is on the rise. More countries and companies are looking to spend more on international conferences and destination meetings, and more than 50% of all business travel is MICE tourism (opens in a new tab) , according to Galina Kulakova of Amara . MICE groups are also known to spend more overall, since the company tends to cover a majority, if not all of the costs, allowing travelers a higher spending power. This is great not only for your business itself, but for your local economy, especially if you are in a location where the tourism sector is still in development. It can also be a great solution to reducing seasonal limitations (opens in a new tab) if you find yourself in a bit of a rut during the shoulder or low seasons.

NOW WE KNOW YOU WHAT MICE GROUPS ARE AND WHY YOU SHOULD MARKET TO THEM. BUT WHAT DO YOU DO WITH THEM?

This entirely depends on the type of group that you’re hosting, but if a MICE group is choosing your company, then they like what they see, so think of it as a custom group tour. Establish what they need to accomplish on their trip (including the purpose of the trip as well as what they want to do or see), how many people will be in the group, when they will be arriving, how long they will be staying, and everything in between. Apart from the logistics, there are a few tips that the team here at Tourism Tiger deem worthy of your consideration.

1. Become an expert on your location & make connections

Our clients at Chicago Travel & Tours (opens in a new tab) have hosted multiple MICE groups in the past, and have told us quite a bit about their experience during the build of their new website. Not only do they position themselves as the experts in the Chicago area, they have also taken the time to make friends with other businesses and individuals in the area. The Idea is to provide themselves with a larger range when it comes to activities they can offer. Consider who you can make connections with in your area, and take steps to meet them and talk business. For example, say you are based in Chicago, just like Chicago Travel & Tours. Maybe you find a connection with some administrators over at Wrigley Field to see if you could arrange some private tours of the stadium or meet the Chicago Cubs’ team manager. Maybe you reach out to the Shedd Aquarium and see what unique opportunities could arise from that. Try to ask yourself what you think would be fun or exciting to do — chances are, the people that are choosing your company to hang out with are going to share the sentiment.

2. Consider the needs of your potential clients & get creative

As we tend to recommend what is best for our clients, you need to think about what is best for yours and what makes your area special. In this case, we’re asking you to go above and beyond, since surely, your business is already taking advantage of what makes your area special (opens in a new tab) , right?

Most MICE groups are going to need a few key items though! Accommodating facilities (think conference rooms), technical equipment for events (like WiFi), catering, and security are all necessary things to account for and provide. While those things may seem boring, it’s time to scout out the places that not only offer those necessities, but can also give this group a true taste for your location. Maybe you find a nice conference room in a local art museum or a catering company that can provide your group’s native cuisine with a local twist. The possibilities are endless!

3. Provide sample or past itineraries

Once you start advertising that you can accommodate MICE groups, it’s likely that those getting in touch with you are shopping around. One of the best ways to convince them that you’re the company for them is to provide sample itineraries, real or imagined. With physical examples of what you can do for them, they are more likely to book with you and have a better sense of what they want. Keep in mind that the person you’ll be in touch with is likely Representative Ryan, the personality that is looking to satisfy a diverse group of people. Follow tip #2 and get creative! Offer a wide variety of activities and possibilities so they can clearly see your range and ability. Make your itineraries detailed so they know you’re on top of it.

But, most of all…

4. Be yourself

At the end of the day, you’re good at what you do because you’re you! You know your area and your business better than anyone, and with the right marketing and advertising, you will attract the right group of people for you. Adapt MICE travel criteria to fit into your business, not the other way around.

If you’re looking to incorporate a page into your website to target the MICE audience, it’s best you leave that to the professionals. Get in touch with us today , and we’ll handle it.

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Business Travel Guide

What is mice travel everything you need to know in 2024.

MICE Travel is a term that is often used in the tourism industry, but not everyone is familiar with what it means. MICE stands for Meetings, Incentives, Conferences, and Exhibitions. It is a type of tourism that involves bringing together large groups of people for a specific purpose, such as attending a conference or participating in an exhibition.

MICE Travel is a growing segment of the tourism industry, and it is becoming increasingly popular among businesses and organizations. It is a way for companies to reward their employees, build relationships with clients, and showcase their products and services to a wider audience.

In this article, we will explore what MICE Travel is, why it is important, and what makes it different from other types of tourism. We will also look at some of the benefits and challenges of MICE Travel, as well as some examples of successful MICE events. 

What is MICE Travel?

MICE travel is a type of tourism that involves corporate groups travelling with a specific purpose in mind. The acronym MICE stands for Meetings, Incentives, Conferences, and Exhibitions. MICE travellers are usually employees of a company or organization who travel to attend an event or meeting.

The Meetings aspect of MICE travel refers to business meetings, such as board meetings or sales meetings. These meetings can take place in various settings, such as hotels, serviced apartments , conference centres, or even on a cruise ship.

MICE travel is an important sector of the tourism industry , as it generates significant revenue for hotels, airlines, and other businesses. MICE travellers are often high-spending customers who require a high level of service and attention to detail.

Components of MICE Travel

Meetings are a key component of MICE travel. They are gatherings of people who come together to discuss a specific topic or issue. Meetings can be small or large, and they can take place in a variety of settings, including hotels, conference centres, and other venues.

Meetings can be classified into different types, such as board meetings, sales meetings, and team-building meetings. They can also be classified based on their duration, such as half-day, full-day, or multi-day meetings.

Incentives are rewards that are offered to individuals or groups to encourage them to achieve a certain goal or objective. In the context of MICE travel, incentives are used to motivate employees or business partners to achieve specific business goals.

Incentive travel programs can include a variety of activities, such as team-building exercises, cultural tours, and adventure activities. These programs are designed to provide participants with a unique and memorable experience that will motivate them to achieve their goals.

Conferences

Conferences are gatherings of people who come together to share information and ideas. They are typically organized around a specific theme or topic, and they can be attended by people from a variety of industries and backgrounds.

Conferences can take place in a variety of settings, such as hotels, conference centres, and other venues. They can be organized as single-track or multi-track events, and they can include keynote speakers, panel discussions, and workshops.

Exhibitions

Exhibitions are events where companies and organizations showcase their products and services to potential customers or clients. They are typically organized around a specific industry or theme, and they can be attended by people from a variety of backgrounds.

Exhibitions can take place in a variety of settings, such as convention centres, exhibition halls, and other venues. They can be organized as trade shows, consumer shows, or other types of events. Exhibitions can be an effective way for companies to generate leads and build relationships with potential customers or clients.

Importance of MICE Travel

MICE travel plays a crucial role in the tourism industry and has a significant impact on the economy. It is an essential part of the business tourism industry and encompasses four niche areas: Meetings, Incentive Travel, Conferences, and Exhibitions.

One of the key benefits of MICE travel is that it generates significant revenue through direct and indirect spending, contributing to local economic growth. It also creates job opportunities for people in the hospitality and tourism industry.

According to a report by Business Insider , the global MICE industry is expected to reach $1,439 billion by 2025, growing at a CAGR of 7.6% from 2018 to 2025.

MICE travel also fosters knowledge exchange, promotes collaboration and innovation, and provides a platform for networking. It enables professionals from different industries and countries to meet, share ideas, and learn from each other. This helps to build relationships and create new business opportunities.

In addition, MICE travel has a positive impact on the environment. Many MICE events incorporate sustainable practices, such as reducing waste, conserving energy, and promoting eco-friendly transportation.

This helps to minimize the environmental impact of the events and promotes sustainable tourism practices.

Overall, MICE travel is an essential part of the tourism industry and plays a vital role in driving economic growth, fostering knowledge exchange, promoting collaboration and innovation, and promoting sustainable tourism practices.

Economic Impact of MICE Travel

MICE tourism has a significant economic impact on the destinations where it takes place. The direct and indirect spending associated with MICE events generates revenue that contributes to local economic growth

According to a report by Grand View Research , the global MICE market was valued at USD 876.42 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2023 to 2030.

One of the key benefits of MICE tourism is its contribution to job creation. A study by the World Tourism Organization found that MICE events create more jobs per tourist than leisure travel. This is because MICE events require a wide range of services, including accommodation , transportation, catering, and event management, which in turn creates employment opportunities in these sectors.

MICE tourism also has a positive impact on local businesses. Participants in MICE events tend to spend more money than leisure travellers, both because of the nature of their travel and because their expenses are often covered by their employers. This means that local businesses, such as restaurants, shops, and attractions, benefit from the increased spending associated with MICE events.

Overall, the economic impact of MICE tourism is significant, with direct and indirect spending contributing to local economic growth and job creation. The benefits of MICE tourism extend beyond the event itself, with local businesses and the wider community benefiting from increased spending.

Key Players in the MICE Industry

MICE tourism is a complex industry that involves various stakeholders. The following are the key players in the MICE industry:

Event Planners

Event planners are professionals who help businesses and organizations plan and execute events, such as meetings, conferences, and exhibitions. They are responsible for managing all aspects of the event, including venue selection, catering, logistics, and marketing. Event planners work closely with their clients to ensure that the event meets their objectives and budget.

Destination Management Companies

Destination Management Companies (DMCs) are professional service providers that specialize in managing events and travel arrangements in a specific destination. They have in-depth knowledge of the local market and can provide valuable insights into the destination’s culture, customs, and regulations. DMCs work closely with event planners and travel agencies to ensure that the event runs smoothly.

Hospitality Providers

Hospitality providers include hotels, resorts, and other accommodation providers that offer facilities and services for MICE travellers. They provide meeting rooms, conference facilities, and other amenities that are essential for MICE events. Hospitality providers work closely with event planners and DMCs to ensure that the accommodation meets the needs of MICE travellers.

Travel Agencies

Travel agencies are professional service providers that specialize in arranging travel and accommodation for MICE travellers. They work closely with event planners and DMCs to ensure that the travel arrangements meet the needs of MICE travellers. Travel agencies can provide valuable insights into the destination’s transportation options, visa requirements, and other travel-related issues.

4 Best MICE Travel Destinations

MICE travel is an important segment of the tourism industry, and many destinations around the world have recognized its potential for generating significant revenue. Some of the most popular MICE travel destinations include:

1. Singapore

Singapore is one of the most popular MICE destinations in Asia. The city-state is known for its world-class infrastructure, modern facilities, and excellent connectivity.

It also has a diverse range of accommodation options, from budget-friendly to luxury hotels.

Some of the most popular MICE venues in Singapore include the Marina Bay Sands, Suntec Singapore Convention & Exhibition Centre, and Resorts World Sentosa.

2. Barcelona

Barcelona is a popular MICE destination in Europe, thanks to its rich history, vibrant culture, and excellent infrastructure.

The city has a range of venues suitable for MICE events, including the Fira Barcelona Gran Via, the Palau de Congressos de Catalunya, and the Centre de Convencions Internacional de Barcelona.

Barcelona is also known for its excellent cuisine, art, and architecture, making it an attractive destination for both business and leisure travellers.

Dubai has emerged as a leading MICE destination in the Middle East, thanks to its modern infrastructure, world-class facilities, and excellent connectivity.

The city has a range of venues suitable for MICE events, including the Dubai World Trade Centre, the Dubai International Convention and Exhibition Centre, and the Madinat Jumeirah Conference Centre.

Dubai is also known for its luxury shopping, dining, and entertainment options, making it an attractive destination for both business and leisure travellers.

4. Las Vegas

Las Vegas is one of the most popular MICE destinations in the United States, thanks to its world-class facilities, entertainment options, and excellent connectivity.

The city has a range of venues suitable for MICE events, including the Las Vegas Convention Center, the Sands Expo and Convention Center, and the Mandalay Bay Convention Center.

Las Vegas is also known for its luxury hotels, casinos, and nightlife, making it an attractive destination for both business and leisure travellers.

Top Trends in MICE Travel

Here are some of the top trends include:

• Technology Integration

Technology is an integral part of MICE travel, and it is being used to enhance the experience of attendees. Event organizers are utilizing technology to create interactive and engaging experiences that leave a lasting impression on attendees.

Some of the technologies being used include virtual reality, augmented reality, and live streaming.

• Sustainability

Sustainability is becoming increasingly important in the MICE travel industry. Event organizers are looking for ways to reduce the environmental impact of their events, and many are implementing sustainable practices such as using biodegradable products, reducing waste, and using renewable energy sources.

• Personalization

Personalization is another trend that is gaining popularity in the MICE travel industry. Attendees are looking for personalized experiences that cater to their individual needs and preferences. Event organizers are utilizing data analytics and other technologies to create customized experiences that meet the unique needs of each attendee.

• Hybrid Events

Hybrid events are becoming more common in the MICE travel industry. These events combine in-person and virtual elements to create a more engaging and interactive experience for attendees. Hybrid events allow businesses to reach a wider audience while still providing the benefits of face-to-face interaction.

Wellness is another trend that is gaining popularity in the MICE travel industry. Attendees are looking for ways to stay healthy and fit while attending events and meetings. Event organizers are incorporating wellness activities such as yoga, meditation, and healthy food options into their events to promote a healthy lifestyle.

Challenges Facing MICE Travel

MICE Travel has its own set of challenges that need to be addressed to ensure the success of events. Here are some of the key challenges that MICE Travel faces:

• Logistics and Planning

MICE Travel involves the organization of large-scale events, which require meticulous planning and coordination. Event planners need to ensure that all aspects of the event, such as transportation, accommodation, and catering, are well-organized and meet the expectations of the attendees.

• Budget Constraints

MICE Travel can be expensive, and budget constraints can be a significant challenge for event planners. The cost of organizing an event can quickly add up, and planners need to ensure that they stay within budget while still providing a high-quality experience for attendees.

• Safety and Security

Ensuring the safety and security of attendees is a crucial aspect of MICE Travel. Event planners need to take measures to ensure that attendees are safe and secure during the event, such as providing adequate security personnel and implementing emergency response plans.

• Technology and Innovation

MICE Travel is an ever-evolving industry, and event planners need to keep up with the latest technology and innovation to provide a unique and memorable experience for attendees. The use of technology, such as virtual reality and augmented reality, can enhance the attendee experience, but it can also be a challenge for event planners to implement and integrate into the event.

Sustainability in MICE Travel

Sustainability is a growing concern in the MICE industry as it has a significant environmental impact. MICE travel can generate a large amount of waste, energy consumption, and carbon emissions, which can contribute to climate change and harm the environment.

Therefore, there is a growing demand for sustainable practices in the MICE industry to reduce its negative impact on the environment.

One of the ways to promote sustainability in MICE travel is by reducing waste. Event organizers can reduce waste by using reusable or recyclable materials, avoiding single-use plastics, and encouraging attendees to bring their water bottles and refill them instead of buying bottled water. They can also donate leftover food to charities or food banks instead of throwing it away.

Another way to promote sustainability in MICE travel is by reducing energy consumption. Event organizers can reduce energy consumption by using energy-efficient lighting and equipment, turning off equipment when not in use, and using renewable energy sources such as solar.

They can also encourage attendees to use public transportation or carpool instead of driving alone to reduce carbon emissions.

Furthermore, promoting sustainability in MICE travel can also have economic benefits. Sustainable events can attract environmentally conscious attendees and sponsors, which can increase the event’s visibility and reputation.

Additionally, reducing waste and energy consumption can also lead to cost savings for event organizers.

How do incentives function within the MICE sector?

Incentives are an important part of the MICE sector because they provide a way for companies to reward their employees or customers. Incentive travel is often used as a way to motivate employees to achieve specific goals or to reward them for their hard work. Incentives can also be used to build relationships with customers by offering them exclusive experiences or rewards.

What are some typical examples of MICE tourism?

MICE tourism includes a wide range of events, from small meetings to large-scale conferences and exhibitions. Some examples of MICE tourism include trade shows, product launches, corporate meetings, and incentive trips. These events can take place in a variety of locations, from convention centres to hotels and resorts.

Why is the MICE industry considered important for hospitality and tourism?

The MICE industry is an important part of the hospitality and tourism sector because it generates significant revenue for businesses and local economies. MICE events bring in large numbers of visitors who spend money on transportation, accommodations, food, and entertainment. Additionally, MICE events can help to promote a destination and attract future visitors.

What types of events are categorized under MICE travel?

MICE travel encompasses a wide range of events, including corporate meetings, conferences, exhibitions, trade shows, and incentive trips. These events can be held for a variety of purposes, such as networking, education, or product launches.

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What is MICE? (Meetings, incentives, conferences & exhibitions)

August 20, 2020 •

3 min reading

Putting the nice into MICE

Nothing to do with pest control, everything to do with business-minded travel. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.

What is MICE?

Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization.

Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.

Conferences

Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization, but also guest speakers and the general public.

Exhibitions

Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.

MICE services: Revenue implications

Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. The latest Convention Industry Council report claimed that 85% of meetings in the U.S. are conducted at venues with lodging, generating more than 275 million room nights annually. The expenditure of MICE travelers is much higher than leisure travelers, with profitable customers coming from the world of IT, banking, pharmaceuticals, retail and hospitality.

In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. Lastly, developing MICE services is the perfect opportunity to enhance a hotel’s reputation and profile, besides its profitability.

MICE: Required skills

The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink.

This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide.

A DMC aims to offer the full range logistic services in their specialist destinations: meet & greet, transfers & transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events and gala dinners. They are often able to provide preferential rates based on the buying power that they have with their preferred suppliers.

MICE: Global events

A number of global events focus on MICE travel, especially the incentive niche, many of which are organized by Questex Travel Group (formerly MEET). Of the annual events, these are some of the most prominent in the industry around the world:

• Global Meeting & Incentive Travel Exchange (GMITE): Formerly known as Incentive Travel Exchange (ITE).
• Latin America Meeting & Incentive Travel Exchange (LAMITE): Working to connect business opportunities in Latin America.
• Caribbean Meeting & Incentive Travel Exchange (CMITE): The island version of the ITE.

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MICE Tourism: The Ultimate Guide to Understanding and Meeting the Needs of Business Travelers.

July 5, 2019

Views: 64767

The complete platform for all your events

Posted on july 5, 2019, mice tourism acronym stands for meeting , incentive travel, conferences and exhibitions ..

The acronym MICE is a general term for the events industry itself. Despite involving different sizes and complexities, all of these event types got one thing in common. They’re all strongly related to business travel . Today, there are several webinars on business travels that highlights the features of MICE tourism and how you can leverage on them

Globally, this industry alone generated more than US$ 1 trillion worldwide in 2017. By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. In addition, according to the same research, Incentive Travel is the modality experiencing the highest peak in the next months or even years.

What is MICE Tourism ?

The MICE Industry can be broken down into four big groups. Those groups sum up what the meetings industry is and, in general, have a similar overall purpose. Still, they have slight differences among themselves.

1. Meetings

• Business meetings could be anything from director-only board annual general meetings to a training seminar . Basically, any group of people gathering in a common location, for a common reason, is a type of meeting. Other examples include: strategic planning , shareholders meeting , management meetings , etc. 

2. Incentives

• Incentives are a way to motivate or reward associates, dealers or any employee of a company, according to their previous performance or as a way to build teamwork. As the context of travel varies, they can count with advisory of local convention bureaus of the targeted destinations. According to a survey done by The Incentive Search Foundation , Incentive Travel is a fundamental corporate culture builder. Some results about it’s effect include: 54% of respondent corporate buyers reported that they budget for it increased from 2017 to 2018. Resort retreats , annual summits and familiarization tours or even a day trip are common examples. Therefore, both the hospitality industry, as well as the tourism industry benefit directly from this kind of event.

3. Conferencing

• Corporate conferences usually gather a group of people by profession or personal interest in a specific field, looking for information exchange and discussion about a certain topic. These conventions require complex planning and itinerary organization well in advance. They differ from meetings mainly because of scale. A corporate or government conference / convention can have hundreds of participatory meetings happening simultaneously inside it as part of a program. Annual gatherings of industry associations and organizations are a big component of this sector.

4. Exhibitions

• Exhibitions are also known for their extensive planning. They usually are highly produced trade shows that bring products to their audience. Financial, Pharma, Beauty, Insurance, High-tech and other lead industries populate the largest exhibition centers with senior executives. They could be either businesses selling to other businesses (B2B) or straight to the final consumer (B2C). Larger fairs , despite having a clear target, might combine both modalities in the mix.

As MICE event has a limited duration, it can boost the economy of a whole city, country or region. Major international congresses exponentially increase hotel occupation and service consumption of local services. Thus, MICE events are considered one of the main solutions for the seasonality of destinations. There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country.

Travel companies like Wowfare can help businesses plan and book MICE events, ensuring that all aspects of the trip are taken care of.

Besides, one needs to go out there and explore. MICE travelers are often keen to try a stay-cation . That means, after attending to a corporate event, visitors and participants can dedicate some time to get to know more about the place and it’s attractions. 

Tourism or Events Industry?

Firstly, buyers of MICE travelers usually are professional associations or corporations. Looking at that, it’s easy to understand that MICE is a strong and inseparable intersection of the Tourism and Events industry. Large groups always traveled on business.

Secondly, in modern times, DMO’s (Destination Marketing Organizations) and DMC’s (Destination Management Companies) proved the power of MICE tourism. Through the last decades, they generated long-term economic growth and development to their destinations. Look at Singapore, for instance. It is continuously cited in the 1st  position of Meeting City ranking of Union of International Associations (UIA) . It’s calculated that over 800 conventions take place in the city-state every year. In other words, that represents 8.5% of all the top international events in the planet.

In conclusion, MICE business model thrive by keeping up to date with corporate and entrepreneur tendencies. And that also includes selecting appealing destinations. For instance: cities like Orlando , Florida (FL) and Chicago , Illinois (IL) are ready to hold over 200 corporate conferences every year .

If we talk about Europe, research reports say that the beautiful and charming cities of Germany, for instance, generate an annual turnover of 290 billion Euros . In Spain, it generated 178 billion Euros in 2018, representing 14,6% of the country’s GDP . It’s an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc.

Looking from inside: what experts in the field say.

  “I have no forecast to work in any other industry” , says Paula Lewis, Marcomm professional that organized events to brands such as Visit Florida and Choose Chicago.

That pretty much sums up how professionals in the field are in love with what they do. “The order here is: this industry is relationship driven. So it’s about understanding what makes people make decisions and with which frequency, what brings them happiness and what motivates them. Their psychological psyche makes MICE industry a perfect place to continue to grow personally and professionally ,” she continues.

After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand . They ignite and model each other in a cycle that, when successful, can transform places. Because of that, businesses are increasingly incorporating experiences to their marketing strategy. But who are these traveler and what they look for? Many countries now use an electronic visa system, i.e. e-visa . Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. To streamline this process, services like VisaFly provide efficient and convenient e-visa solutions for hassle-free travel planning.

Reasons why MICE professionals and brand delegates love live events

It is a must to maintain an updated network of contacts and good relationships you your peers. And corporate events are excellent opportunities to meet experienced MICE professionals, visitorsand o ther MICE delegates. Creating connections, learning and keeping up with best international standards are a vital part of this industry.

Brand awareness

Corporate events strengthen the positioning of companies and increase their power within the market in which they operate. In other words, social gatherings, parties, conferences and celebrations are responsible for showing the public that business is going well. Leading associations, such as Meeting Professionals International (MPI), take these opportunities to show off their best workforce and how they have a vibrant community.

It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. It means that, in addition to notoriety for the market itself, the company also stands out before the competition and gains credibility with potential customers.

Professional development

The corporate events work on the development of the professionals already working in the company, through lectures, congresses and training opportunities.

The great advantage is in the technical improvement of employees, who can use their knowledge to improve production processes.

The development of professional skills also occurs when the company launches a new work organization, or proposes different management methods.

Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees.

Encourage teams and co-workers

Lack of motivation is one of the problems that most affects companies in Brazil. In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions.

Therefore, corporate events can function as a motivating action, especially when aligned to meet the wishes of employees.

It is important to listen to what employees have to say, as they feel valued and, consequently, improve productivity.

Who are MICE travelers and what they look for.

“ MICE is a very particular type of tourism. It’s probably the most customer-centric industry ,” states Tracy Fuller, President of InnovativEvents and Event Heroes. She completes: “And to understand the client’s needs, you need to interpret beyond what they say.”

MICE events are useful for a no number of occasions. Let’s say: a company that spies their competitors must be present to the events where they’ll be. Not spying in an illegal way. It’s a compromise of keeping up with the latest trends and not staying left behind.

Another example of frequent MICE traveler is the solo expert that is going to prospect clients for their consultation services. These visitors are clearly attending to events to execute this particular activity. Thus, creating the possibility of exchange of information among this number of people is fundamental. Each one of these agents need to be in mind when planning incentive trips. Also, with Arangrant’s help, businesses can optimize their offerings and provide business travelers with a seamless and rewarding MICE tourism experience.

Sometimes, reasons people gather can also be Ideology. After all, what could be better for our ego than finding people who think like us? We, human beings, tend to look for belonging and a sense of community. So that can also be considered an Incentive Travel or a Meeting, as these participants are after a specific objective.

Above all, the secret to be highlighted here is: who’s the client? For the Event Planner, DMC, PCO, or Live Marketing Agency, the customer is a corporation or association in the pursue of having a successful event organized. For the event itself, the customer to take in consideration is the larger audience, composed by the attendees and visitors.

Audience types

In a general way, a good beginning is to clearly know how these travelers differ from leisure tourists.

MICE travelers also usually spend 17.5% more than leisure tourists . That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress they’ll attend. But as well, their demands and expectations might also be one level higher.

Key takeaways

Incentive travel, whether they’re large events or exclusive meetings, involve a lot of prior arrangement. So it can increase the value, predictable satisfaction and revenue for clients, agencies, suppliers, vendors and destinations.

Usually, we’re speaking about decision-makers here. However, don’t take it for granted. When planning a MICE, aim to start from the beginning, asking yourself the 5 W’s and the 2 H’s first:

• 5 W´s: What, to Whom, Why, Where and When.
• 2 H´s: How? How much ?

These are the most fundamental questions for common problem solving you’ll need to sort out when you start planning any MICE event . That’s the only way to reach goals, meet expectations and build up real, branded, rich and memorable experiences.

And whether you’re planning to break in the industry or are a experienced professional, there are also great resources on professional trade organizations and associations websites, such as IAPCO – International Association of Professional Congress Organizers . They have tons of updated info to help event pros and students to keep up to date

Did you like this content?

Don’t forget to check these other essential checklists to master event planning skills:

• 7 ways to market your event for free.
• How to choose a keynote speaker for your corporate event.
• Three steps to enhance your marketing strategy with recurrent events.

About the Author / InEvent

You might also like, 2 responses to : mice tourism: the ultimate guide to understanding and meeting the needs of business travelers..

This guide on MICE tourism is mind-blowing. It breaks down complex concepts into easy-to-understand. It’s like a friend guiding you through the world of business travel. A must-read for anyone in the industry.

I’m thrilled to hear you found our guide on MICE tourism so helpful and easy to understand. We aimed to demystify the intricacies of the industry and provide valuable insights for professionals like you. It’s wonderful to know it resonated with you in such a meaningful way. Thank you for your kind words and for recommending our guide to others in the industry. If there are any specific topics or areas within MICE tourism you’d like us to explore further, please don’t hesitate to let us know. We’re here to support your journey in the world of business travel.

Comments are closed.

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THE ULTIMATE GUIDE TO MICE TRAVEL: EVERYTHING YOU NEED TO KNOW

Embarking on business travel involves meticulous planning and strategic execution. In this comprehensive guide, we delve into the intricacies of  MICE Travel , providing Business Travel Managers with essential insights to ensure smooth and successful corporate journeys.

WHAT IS MICE TRAVEL?

MICE , an acronym for Meetings, Incentives, Conferences, and Exhibitions, is a specialized niche in the travel industry. This section unveils the multifaceted nature of MICE travel and its significance for business professionals.

Meetings:  This includes business meetings, conferences, and seminars where people gather to discuss specific topics, share information, and make decisions.

Incentives:  Incentive travel involves offering rewards, such as trips or experiences, to employees or business partners as a way to motivate or reward them for achieving certain goals or milestones.

Conferences:  Similar to meetings, conferences are larger gatherings focused on specific topics, often with multiple sessions, speakers, and participants. They are usually more formal and structured.

Exhibitions/Events:  This involves organizing and attending trade shows, exhibitions, and other events where businesses showcase their products and services, and participants can network and learn about industry trends.

CHALLENGES OF MICE TRAVEL

MICE (Meetings, Incentives, Conferences, and Exhibitions/Events) travel comes with its own set of challenges, which organizers and participants may encounter. Some common challenges include:

Logistics and Coordination:

Organizing large-scale events involves coordinating various logistical aspects such as venue selection, accommodation, transportation, catering, and technology support. Ensuring seamless coordination among different service providers can be a complex task.

Budgetary Constraints:

MICE events often require substantial financial investments. Managing and adhering to budgets can be challenging, especially when unexpected costs arise during the planning and execution phases.

Technology Issues:

Reliance on technology for presentations, communication, and event management introduces the risk of technical glitches, connectivity issues, or equipment failures. This can disrupt the flow of events and negatively impact the participant experience.

Visa and Travel Regulations:

Participants from different countries may face challenges related to visa requirements and travel regulations. Navigating these issues and ensuring all attendees can travel to the event destination can be a logistical hurdle.

Security Concerns:

Safety and security are paramount in event planning. Addressing concerns related to the safety of participants, protecting sensitive information, and preparing for emergencies requires thorough planning and risk management.

Environmental Sustainability:

With increasing awareness of environmental issues, there is a growing expectation for events to be environmentally sustainable. Balancing the need for travel with eco-friendly practices and minimizing the environmental impact of large gatherings can be challenging.

Cultural Sensitivity:

Events often involve participants from diverse cultural backgrounds. Understanding and respecting cultural differences is crucial to creating an inclusive and comfortable environment for all attendees.

Market Saturation:

Popular MICE destinations may face issues of market saturation, leading to increased competition for venues, accommodations, and other services. This can drive up costs and limit options for event planners.

Changing Trends and Technologies:

Keeping up with evolving trends in the MICE industry, such as new technologies, innovative event formats, and changing participant expectations, requires adaptability and continuous learning.

Post-Event Evaluation:

Evaluating the effectiveness of MICE events necessitates conducting post-event assessments. The process involves collecting feedback, analyzing data, and gauging the event’s influence on business goals. While challenging, this evaluation is crucial for ongoing enhancements and refining future event planning strategies.

IDEAL SOLUTIONS FOR SUCCESSFUL MICE TRAVEL

Integrated event management platforms:.

Employing comprehensive event management platforms streamlines the planning process. These tools often centralize tasks such as registration, communication, and logistics, providing a cohesive and efficient solution for MICE travel organizers.

Strategic Budget Planning:

Implementing strategic budget planning involves a meticulous approach to financial management. By forecasting expenses accurately, identifying cost-saving opportunities, and allocating resources efficiently, event planners can optimize budgets for MICE travel.

Global Collaboration Tools:

Utilizing collaboration tools with global reach facilitates seamless communication and coordination among stakeholders across different locations. Virtual meeting platforms, project management tools, and collaborative software enhance efficiency and overcome geographical barriers in MICE travel planning.

Technological Innovation:

Embracing technological innovations enhances the overall MICE travel experience. Incorporating virtual and augmented reality, interactive apps, and cutting-edge presentation tools can elevate engagement levels and keep events at the forefront of technological advancements.

Comprehensive Risk Management:

Implementing a robust risk management strategy involves identifying potential challenges and developing mitigation plans. This includes considering factors such as health and safety protocols, crisis response plans, and contingency measures to ensure the smooth execution of MICE events.

Sustainable Event Practices:

Emphasizing sustainable  event practices  aligns with growing environmental consciousness. This involves reducing the carbon footprint of events, minimizing waste, and choosing eco-friendly options for venues, accommodations, and other event-related services.

Data-Driven Insights:

Leveraging data-driven insights involves the use of analytics tools to gather and analyze relevant data from MICE events. This information can inform decision-making, highlight areas of success, and identify opportunities for improvement, contributing to the overall success of future events.

HOW DOES RDA TOURISM OPTIMIZE MICE TRAVEL EXPERIENCES?

RDA TOURISM optimizes MICE (Meetings, Incentives, Conferences, and Exhibitions) travel experiences by offering tailored packages that cater to the specific needs of business travelers. The organization integrates technology for streamlined registration processes and real-time event updates, facilitates networking opportunities, and provides comprehensive logistical support, including transportation coordination and on-site assistance. Incorporating local cultural experiences and sustainability initiatives enhances the overall trip, while feedback mechanisms ensure continuous improvement. Collaborating with local businesses ensures access to high-quality services, contributing to a seamless and enriching MICE travel experience.

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MICE tourism: A simple explanation

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Mice tourism is a prominent part of the tourism industry, yet many people have no idea what MICE means! Well, in this article I am going to change that! Read on to learn what mice tourism is, how the MICE tourism industry has grown worldwide and why this type of tourism is so important!

Conferences

Exhibitions, the growth of mice tourism, why is mice tourism important, industry players in the mice tourism sector, the future for mice tourism, mice tourism: further reading, what is mice tourism.

MICE tourism is a part of the business tourism industry. It encompasses four niche areas, which are:

• Incentive travel

As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents!

MICE tourism is typically tourism provision that is planned in advance and designed for large groups of people for particular purposes. Leong (2007) defines MICE as ‘a type of tourism where groups of participants are gathered to achieve certain purposes.

Below, I have provided an explanation of each component of MICE:

Mice tourism includes any types of travel for the purpose of a meeting(s). This ranges from small meeting to large meetings. Meetings can be short in duration (e.g. last a couple of hours) or long (e.g. a week or more). Types of meetings include (but are not limited to):

• Board meetings
• Focus groups
• Training seminars
• Strategy planning
• Shareholder meetings
• Management meetings

Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. This will likely result in the continued decrease of travel for the purpose of meetings in the coming years.

Incentive travel refers to travel that intends to motivate or reward company stakeholders. There are different types of incentive travel, including:

• Familiarisation trips
• Teambuilding trips
• Reward trips

Research has demonstrated that incentive travel is an important corporate culture builder. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment.

A conference is an event that facilitates presentation, discussion and the showcasing of work within a professional network. Conferences are often important networking events and have been a prominent part of the business tourism industry to date.

Conferences can last a day or a week or more, depending on the structure and purpose. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector.

Examples of travel and tourism related conferences include:

• Association for Tourism and Leisure Education and Research annual conference
• TBEX conferences for travel creators
• Sustainable tourism conference

Whilst COVID saw conference organisers adapt and move online during the pandemic, there will always remain a space for physical conferences. There is no replacement for the face-to-face networking opportunities that occur during conferences, thus physical conferences will be here to stay, although perhaps to a lesser scale. Many conferences may move towards a hybrid approach of online and physical attendance.

Exhibitions provide an opportunity for businesses to showcase their products or services. They are often in the form of trade shows.

Exhibitions will often include stalls, breakout rooms, discussion points, presentations and opportunities for networking. Exhibitions are often large events involving large amounts of people.

Popular exhibitions in the travel and tourism industry include:

• Travel Adventure Show
• World Travel Market
• Women in Travel Summit

MICE tourism has grown considerably in recent years. This growth has been particularly prominent in Asia, where tourism in countries such as China and India have increased significantly.

There have been more conferences organised and more exhibitions in recent years than ever before. This is in part due to a growing population worldwide. It is also because our world has become more interconnected and globalised , thus requiring more meetings, conferences and other events that require international travel.

MICE tourism can be beneficial to a destination’s economy. It also provides a wealth of opportunities for individual companies or organisations who want to put themselves on the international stage.

Other benefits ion MICE tourism include:

• It facilitates the access to new technology
• It attracts high-spending visitors
• It provides high yield and return per capita
• It enhances the international economic contact
• It creates more economic multiplier effect and competitiveness
• It can enhance off-peak tourism

MICE tourists often stay longer and spend more money than other tourists, making them important tourism stakeholders. MICE tourism can also help to contribute to community building, urban renewal, and growth of the national identity (Getz, 2008). Furthermore, MICE tourism can encourage development in a destination, particularly in the areas of convention and exhibition centers, improvements of airports and other transport infrastructure and various urban renewal schemes.

MICE tourism is a multifaceted industry, involving a number of tourism stakeholders . This includes:

•  Transport providers (international and domestic)
•  Accommodation providers
• Those who provide pre- and post-conference tour opportunities
•  Staff at specific venues – purpose built centres and hotels
•  Professional conference and exhibition organisers and catering services
•  Social program leaders for delegates and participants
•  Specialised technical support such as audiovisual services

The variety of stakeholders involved in MICE tourism indicates the potentially wide ranging economic impacts of MICE tourism. It also provides rationale for support from government agencies in many countries. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed.

The MICE industry size was valued at $805 billion in 2017 and was expected to grow at a CAGR of 7.6% to reach $1,439.3 billion by 2025. However, COVID has had a drastic impact on this and this growth is expected to slow or even decline as a result.

MICE tourism is here to stay, but much of it has/will continue to move online, meaning that the monetary value is significantly reduced.

The continuing MICE tourism industry growth (whether physically or online) shall have a positive impact in the growth of businesses, cities and destinations around the world.

As I mentioned before, globalisation has played a huge role in the growth of the MICE tourism industry and it is anticipated that this will continue well into the future. Exactly how the MICE tourism industry may look in the future is not exactly clear, however.

If you enjoyed this article, you may also be interested in:

• Business tourism explained: What, why and where
• Workation explained: What it means and how it works
• The most attractive countries offering the digital nomad visa

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Meetings, Incentives, Conferences, and Exhibitions (MICE Travel)

Nov 3, 2022 | Aiport Concierge , Travel

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You’re on the right road if you already know that it has more to do with meetings than fuzzy rodents. However, there is still a great deal to learn about MICE Travel. In a nutshell, MICE Travel is a significant sector of the hospitality business and, depending on how a hotel is configured, can account for more than 50% of its revenue. Keep reading to learn more…

What is MICE Travel?

M eetings, I ncentives, C onferences, and are all referred to as MICE Travel.

MICE has been replaced in recent years by the terms “meetings industry” and “events industry”, which are becoming more common. Due to the frequent events that almost every sector of business travel involves, it plays a significant role. The major objective here is always to connect experts, encourage relationships, support fresh thinking, and encourage development.

  A closer look of the four MICE Travel pillars:

Convention facilities or hotel conference rooms are the usual locations for meetings. They are one-day gatherings of professional to discuss a significant problem or establish objectives for the company.

Travel rewards are incentives that a business may offer in exchange for outstanding professional performance from specific workers, teams, or partners. Employee loyalty is greatly improved by a few days spent on the company’s dime at a resort, hotel, or other well-known hospitality location.

Conferences

Conferences are intended for a large corporate travel group to share knowledge over a number of days and elevate meetings to the next level. Key members of the organization as well as outside speakers and the general public are frequently included.

Exhibitions

Exhibitions are simply trade events where  a company  advertises to the public its primary goods and services. They are intensely targeted  occasions that promote sales, aid in staff networking, and foster long-lasting company ties.

7 Considerations To Think About While Selecting The Best MICE Venue

Event planners must make a list of the characteristics their desired venue should have in order to choose the finest alternative. Here are a few factors to take into account when making this crucial selection because every event has different needs:

1.      Schedule and Availability

Finding a venue that can be booked on the specified date is a necessary if you have a definite date for the event. If the event date is still up for debate, you will have the opportunity to haggle with the venue’s management and potentially choose dates that better suit your schedule and financial constraints

Take note, however, that having this degree of flexibility has a drawback. Dealing your decision increases the likelihood that another business may book your preferred date before you. This is particularly true if you chose a busy period for MICE Travel events.

2.      Location and Accessibility

For instance, Singapore is a fantastic general site for MICE events because the nation has several hotels and conference centers that are built to deliver a top-notch MICE experience. Another choice, if you’re in a position to do so, is to place your participants at a Singapore airport hotel, which offers the greatest convenience to those who need to enter and exit the country as soon as possible.

3.      Capacity and MICE Facilities

Along with the group seating options that the venue can offer, you should also research the equipment and amenities that are readily accessible for use during your event. Are the venue’s sound system and stage set up adequate for your needs? if not, it would be wise to start looking for providers who have expertise in these fields right once.

4.      Accommodation Options

You must offer attendees traveling from far locations suitable lodging options if your event is intended for them. Many hotels that host MICE Travel events provide their customers with package offerings that include affordable lodging options for a number of their guests and attendees.

But what if you’re hosting the event in a conference room that isn’t connected to any hotels or other housing facilities? Thankfully, you can still collaborate with the local resorts and hotels. This will make making travel and lodging arrangements for your guests much simpler.

5.      Capabilities for Catering

Are you happy with the caliber and selection of the food served at the venue and does it have its own food and beverage division? If the answer is yes, it will be simpler for you to guarantee your participants’ and guests’ comfort. Don’t forget to let your caterer know if you anticipate a diverse and international group of attendees. In this approach, you can cooperate to provide these visitors options they’ll like.

6.      Ambience

A venue’s atmosphere has the power to make or break an event. You require a location that fits the theme of your conference, for instance, if it is about high-tech manufacturing procedures. In this case, you should select a location that features cutting-edge engineering and architectural trends. Additionally, the location should have state-of-the-art lighting and sound systems.

No matter what the topic of your event is, choose a location with cutting-edge amenities is a smart move. Your participants will be in the correct frame of mind if you have dependable, modern equipment and a neat, stylish setting. They will be able to take full advantage of the activities you have planned as a result of this.

7.      Packages and Cost

Finally, it’s essential to consider the venue’s cost as well as the value that their packages give. Some hotels provide a certain number of complimentary rooms, while others give deals on catering and bar services.

Let’s imagine your function is only a few hours long and you don’t really need to provide your attendees with full meals. In this situation, choosing a location that provides attendees with complimentary meeting supplies over a hotel that offers heavily discounted lodging makes more sense.

Why Are MICE Travel Important In Tourism?

Travel for business purposes is related to MICE tourism. For work-related reasons, a business traveler must go outside of the city, state, or nation. Although the travel industry can be broadly divided into various sorts, MICE tourism has grown in importance recently.

Meetings, incentives, conferences, and exhibits, or MICE Travel, are regarded as a significant component of the business tourism sector. Only 18% of the overall number of tourists were meeting attendees, but they provided 32% of the industry’s yearly tourism earnings. Hosting a business event is therefore viewed as a very effective approach to boost the nation’s

Maintaining a current network of connections and solid relationships with your peers are essential. Additionally, corporate events offer fantastic chances to network with seasoned MICE Travel experts, guests, and other MICE delegates. A crucial component of this sector is making relationships, learning, and adhering to the highest international standards.

Brand Awareness

Corporate events help businesses position themselves more effectively and give them more clout in the markets where they compete. In other words, demonstrating to the public that business is booming is the responsibility of social gatherings, parties, conferences, and celebrations. Leading groups, including Meeting Professionals International (MPI), take advantage of these occasions to highlight their top employees and dynamic communities.

It is important to note that well-positioned initiatives are more likely to attract and keep customers since they are well-liked by the general public. It indicates that in addition to gaining popularity within the industry, the business also distinguishes itself from the competitors and builds trust with future clients.

Encourage Teams And Co-Workers

De motivation has detrimental effects on both productivity and the employee, including increased stress, Burnout syndrome, and even depressive states. Therefore, corporate events can serve as a motivating action, particularly when tailored to satisfy employees’ needs.

It is crucial to hear what employees have to say since doing so makes them feel valued, which boosts productivity.

Professional Development

Through lectures, conferences, and training opportunities, corporate events support the professional growth of the employees already employed by the organization.

The technological advancement of personnel, who may use their knowledge to enhance production procedures, is a significant advantage.

Who Are MICE Travelers?

It becomes clear that MICE travel is very purposeful and business oriented because corporations and associations are its main clients and nearly all events are a part of a corporation’s or association’s normal activity.

Let’s talk about MICE travelers right now. The intended audience, or MICE travelers, are typically executives or officials working at various levels of a company’s hierarchy, organization, or association. However, the visitors would come from or represent various professions, levels of hierarchy, and organizations for each sort of events.

For Example: A printing industry event would draw printing houses and publishers, trade and service companies, multimedia and designing firms, and professionals in designing, graphics, publishing, printing, etc.

The type of event actually determines the kind of visitors, by professions and positions, and type of organizations it attracts. Architects, interior designers, consultants, builders, engineers and construction firms, etc. will all be present at a building and construction event. Similar to this, numerous association executives and corporate members will attend an association meeting or event.

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The Bottom Line

MICE travel has a special element called incentive travel. The leisure travel sector and other MICE types of travel specialists frequently collaborate with incentive travel planners, even though all types of require complex collaboration with third parties.

In contrast to the other three MICE Travel vacation destinations, incentives are entirely or almost entirely covered by the sponsoring business. They are frequently presented as incentives or prizes, frequently as a component of a larger incentive scheme, and are more focused on fun than learning. In contrast to other types of MICE travel, incentive travel must be organized and advertised differently. The main objective is to provide guests with lasting memories without going over budget.

Note : Please note that the information on this page is generic & subject to change due to fluctuations in airport services. Kindly confirm service availability with our team, as offerings may vary daily.

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Take the dreary out of yearly meetings and allow Pure! MICE to spice things up with the opportunity to organize important reunions in some of the most highlighted destinations in South America.  

Achieving goals together as a team is one of Pure! MICE’s main objectives. Therefore, it would only make sense to put your incentive travel needs in our hands and in the most thrilling of destinations.

The blend of creativity, personalized services, and innovative standards is what makes Pure! MICE a leader in event experiences in South America.  Plan the event of a lifetime that excites everyone in attendance!

What is MICE tourism or MICE travel?

The acronym MICE stands for meetings, incentives, conferencing & exhibitions. It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or seminars.

It is an acronym that can easily cause confusion outside our industry and it’s easy to understand why. A quick google search for MICE without the word “tourism” or “travel” following it will unsurprisingly throw up articles on the small rodent that we’re all familiar with.

Some people prefer to use the terms “meetings industry” or “events industry” instead of MICE and it’s believed that this is beginning to trend. It’s not something that we have noticed so much. Regardless of what you call it, it’s an extremely demanding and specialised area of the industry.

Planning for a MICE event can begin years in advance. Sometimes the most prestigious locations are required with the most incredible catering and accommodation requests, not forgetting top-class entertainment or activities for the attendees.

Whether you’re a small or large company, there’s no denying the value of a top-class MICE event organised to showcase your products, build new client relationships, host a company event or to reward your employees for their hard work. For many, it’s an investment and more often than not, it’s one to remember.

We are specialists at providing and organising meetings, incentives, conferencing and exhibitions in the UK and Ireland.

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After over 20 years of experience, our portfolio maintains an extensive track record in management of meetings, incentives, conferences and event

Inters holdings have large travel agencies network in every region of Russia. Experienced in roadshow (meeting series) organisation for promotion of travel companies, government tourist offices and organizations. We arrange meetings in all regions of Russia.  We provide a comprehensive management service from the beginning to end.

We offer for incentive tours exciting destinations in Russia and creative ways to reward and motivate employees, dealers or key customers to raise their performance levels. Russia offers unique venues for incentive travel and cultural tourism.

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Since the invasion of Ukraine by Russia, we have suspended our operations to these countries, however, we continue to offer our reliable services in other areas of the Former Soviet Union.

For example, Georgia and Armenia remain firm favourites for the amazing scenery, the most sublime cuisine and superb wines you will rarely find in Europe.

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MEETINGS, INCENTIVES, CONFERENCE, EVENTS & EXHIBITIONS

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Experience world-class destinations marinated with our unique knowledge, passionate team and clear understanding. M.I.C.E is meaningful when its designed with motivation in mind – and this is where we rise above the ordinary. Everyone of us is driven by a single belief and passion, to enrich lives by helping people make unforgettable and cherishing memories. Memories that last forever! We proudly refer to it by the 'Art of Forever' !

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Thomas Cook MICE specialist is present in all major metro cities to cater to your requirements

Tour managers are our strength and we have an exclusive team with global expertise. They are well trained to handle complex on ground logistics and have the ability to connect with guest with a personal touch!)

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The deep rooted and credible relationships we share with Consulates, DMCs & Tourism boards enables Thomas Cook India Limited to be a preferred & trusted MICE partner.

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Our recently concluded corporate conclave to Amsterdam was very well received by our customers. The whole event was concluded seamlessly and the service & hospitality of Thomas Cook was really appreciated by the customers.

I wish to take this opportunity to appreciate the effort taken by Thomas cook for the successful organization of Tata Motors National Dealer conference at Sydney.Thomas cook team shared their workload efficiently and ensured no hiccups.

Respected Sir, At the outset, kindly accept our hearty thanks for inviting us to NDC-2019 at Australia. It was really an awesome opportunity to mingle with other dealers and with the top management of TATA. The warmth and the overall hospitality we received from TML right from the moment we stepped in, was just like a "दुल्हेराजा" gets the grand welcome from the side of "दुल्हन"..!!T (Trust of customers) + T (Trust of Thomas Cook) + T (Trust of Trade Partners)=T (TATA MOTORS)

At the outset let me thank you for arranging such a wonderful trip.This was one the best trips organized by Tata AIG. The feedback from the team was very encouraging. The guys appreciated the detailing which have gone into planning the itinerary.The trip was very well executed and left a positive impression on TCHFL guys.

Wednesday May 22, 2024

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SLCB inspires hoteliers in southern region to promote MICE Tourism

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Awarding of certificates 

Q & A sessions 

 Participants at the session 

The Sri Lanka Convention Bureau (SLCB), an entity under the Ministry of Tourism and Lands, successfully concluded the Southern Hoteliers Training Program on MICE Tourism on 8 May at the Occidental Eden Beruwala. 

This is one of the series of training programs that had been organised by SLCB in many parts of the country during the past few years. This particular MICE Tourism training program was organised in order to create awareness on MICE Tourism among the southern hoteliers and for them to geared up for the upcoming Southern MICE EXPO 2024 to be held on from 27-31 May. Expo will be attended by more than 100 hosted buyers across the globe and also 15 international media. 

This program was attended by nearly 50 participants from 20 hotels in the southern coastal belt.

This one day event commenced with the opening remarks delivered by Sri Lanka Convention Bureau General Manager Krishantha Fernando and consisted of eminent speakers from the MICE industry who are working as DMCs, hoteliers and also a speaker from the Tourist Police. The first session on “Presentation skills in pitching for events to your hotel” was done by Shyana Jayalath who is a marketer and a communicator, which was followed by an informative session by Tourist Police Director Pradeep Ratnayake on “What support the Sri Lanka Police could offer when organising events”.

“How to increase your revenue with MICE/Business Events” was done by Aitken Spence Travels Ltd. Conventions & Exhibitions Division General Manager Ziyan Ameen. Taj Bentota General Manager Sibi Mathew did an experience sharing session on handling successful business events. The final speaker for the day was Compere Digital Marketing Consultant, Founder/CEO and ARS Healthcare Head of Sales and Marketing Gihan Samarawickrama, who spoke on “Connecting Digital Marketing for successful MICE/ Business events”.   

This event also consisted of a practical working group session on “Identifying an Event to position the Southern Region as a MICE hub”. Participants came out with many interesting and creative MICE experiences that the south of Sri Lanka can offer to the MICE Traveller.

All participants were awarded with a certificate of participation issued by the Sri Lanka Convention Bureau. The event wrapped up with closing remarks from Sri Lanka Convention Bureau Manager Research Development and Training Kumudu Hennedige. 

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[Macao-Hengqin Industries Synergy] Supporting the MICE Industries with Central Government’s Preferential Measures for Macao Including the “Tourist Group Multi-entry Measure”

The first ordinary plenary meeting of the Committee for the Development of Conventions and Exhibitions in 2024 was held on 20 May. The meeting was presided by Lei Wai Nong, Chairman of the Committee for the Development of Conventions and Exhibitions and Secretary for Economy and Finance.

Attendees exchanged views on the latest developments and trends of the MICE industry.

“Multi-venue Event” Collaboration Model Ushers in New Development Opportunities

According to Secretary Lei Wai Nong, the boundaries management implemented in Guangdong-Macao In-Depth Co-operation Zone in Hengqin from March, the “Measures for the Management of Multifunctional Free Trade Accounts in the Guangdong-Macao In-Depth Co-operation Zone in Hengqin” implemented in May, and a series of entry-exit facilitation measures such as the multiple Macao-Hengqin entry-exit for tourist groups, have brought about new opportunities for the development of industries in Macao and Hengqin, especially the new patterns such as “Multi-venue Event”.

He added that Macao is having close communication with the Co-operation Zone’s economic and trade departments to carry out different preparations. He said the relevant departments had been instructed to visit the mainland and contact departments of local governments which had hosted events in Macao or have potential to host MICE activities in Macao, in order to publicise the above facilitation measures and services.

Some attendees reported having received enquiries on the “tourist group multi-entry” travel facilitation measure. Some of them reported that trade visitors of Macao’s MICE events are trying out a new option of accommodation – staying in Hengqin accommodation when participating in Macao’s events, as a way to decrease the cost of joining MICE activities in Macao and support the Macao-Hengqin MICE industry’s development.

Many Large MICE Events Are Hosted to Enhance Macao’s International Presence and Influence

Secretary Lei Wai Nong mentioned at that a series of large MICE activities were organised by the Macao SAR government and the industry one after another in 2024. Particularly, the “6 th Ministerial Conference of the Forum for Economic and Trade Co-operation between China and Portuguese-speaking Countries (Macao)” and the “China and Portuguese-speaking Countries Entrepreneur Conferences” held in April, which were highly valued by nine Portuguese-speaking countries. Government and enterprise delegations from these nine Portuguese-speaking countries were organised to participate in the events, which not only deepened the breadth and depth of the co-operation between China and Portuguese-speaking countries, but also effectively enhanced the international presence and influence of Macao. Later this year, a number of important MICE events will be held to help connect resources in key industries through the high-level guests from multiple fields at home and abroad.

According to Secretary Lei Wai Nong, the Committee for the Development of Conventions and Exhibitions has always been an important platform for the government and the industry to strengthen interaction and exchanges. Since this meeting is the last one for this session of the Committee, he would like to thank all the Committee members for their long-term valuable opinions which assisted the government in formulating practical MICE policies in many aspects. Driven by the new productive forces, he is also optimistic about the healthy long-term development of the industry.

Macao Ranks 20 th among Asia Pacific Cities in the Global Conference Cities’ Ranking

According to Secretary-General of the Committee and President of the Macao Trade and Investment Promotion Institute (IPIM) Vincent U, the “International Meetings Market 2023 Report” recently published by the International Congress and Convention Association (ICCA) ranked Macao the 20 th among Asia Pacific cities in the global conference cities’ ranking, which is a big leap (34) comparing with the 54 th in 2022, reflecting the recognition of the international organisations for Macao’s software and hardware advantages and the competitiveness of the conference market in the city.

In addition, in line with the objectives of the “1+4” planning, to constantly introduce more international and professional MICE events to Macao, the government, in hands with the industry operators, has kept on promoting Macao as an ideal convention and exhibition destination. In addition, IPIM has also launched the International Professional Conference Subsidy Matching Initiative this year, aiming to further connect the resources and networks of the six major integrated tourism and leisure enterprises, chambers of commerce, associations, and key industry professionals, and to create synergy through the linkage between the upstream, midstream and downstream of the MICE industry chain. Through the extensive promotion of the Initiative and the enhanced MICE event bidding, more professional conferences accredited by international associations like ICCA will be brought to Macao, accelerating the professional development of local conventions.

Some of the committees opined that the gratifying improvement of Macao’s ICCA ranking shows international MICE organisation’s recognition of the Macao SAR Government and the sectors’ endeavour in optimising MICE software and hardware facilities. As the industry grows internationally, Macao has manifested its capabilities by reviving the MICE sector effectively after the pandemic.

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Saudia Group and Airbus sign the largest aircraft deal in Saudi Aviation

Saudi Group announced the largest aircraft deal in Saudi aviation history with Airbus during the first day of the Future Aviation Forum 2024 held at the King Abdulaziz International Conference Center in Riyadh under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. This landmark agreement encompasses 105 confirmed aircraft and marks a significant moment not only for the Saudi aviation industry but also for the wider MENA region. The ceremony, in the presence of His Excellency the Minister of Transport and Logistics Services and Chairman of Saudi Arabian Airlines Corporation, Engr. Saleh Al-Jasser, was attended by dignitaries, country ambassadors, and key figures from the global aviation sector, as well as a multitude of media representatives and industry experts specializing in travel, aviation, and transportation.

The deal, signed by H.E. Engr. Ibrahim Al Omar, the Director General of Saudia Group, and Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft Business, includes A320neo and A321neo models. These aircraft will be distributed between Saudia and flyadeal, the group’s low-cost carrier. Saudia will acquire 54 A321neo aircraft, while flyadeal will receive 12 A320neo and 39 A321neo aircraft.

The new aircraft directly support Saudia Group’s objectives to connect the world with the Kingdom, aligning with several key pillars of Saudi Vision 2030. These include the transportation and logistics objective to increase guests’ capacity to 330 million and expand destinations to 250 by 2030, and the tourism objective to attract 150 million visits by 2030.  This is in addition to the Hajj and Umrah objective to contribute to the increase of Umrah pilgrim capacity to 30 million by 2030.

These modern aircraft boast a spacious cabin with a stylish interior design. They’re equipped with the latest amenities and technology, ensuring a truly differentiated travel experience that prioritizes Saudia guests’ comfort and privacy whilst delivering an exceptional service. Furthermore, the A320 family aircraft are fuel efficient as it emits 20%  less fuel burn and carbon emissions compare to previous generation aircraft.

To ensure the new aircraft are always in top condition, Saudia Technic, the group’s Maintenance, Repair, and Overhaul (MRO) arm, will provide comprehensive maintenance services.  This will prove even more crucial with the upcoming completion of the MRO Village at King Abdulaziz International Airport in Jeddah, significantly increasing the company’s service capacity.

H.E. Engr. Saleh Al-Jasser, the Minister of Transport and Logistics Services, said:”The aviation sector is grateful for the tremendous support provided by the country’s leadership. This agreement is one of the enablers of achieving the objectives of the National Transport and Logistics Strategy. It will contribute to enhancing the operational performance of Saudia, increasing flights and seat capacity, and launching new destinations. Furthermore, it aims to connect the world to the Kingdom in line with the significant transformation witnessed by the aviation sector under Saudi Vision 2030, while also reaffirming our commitment to providing the best services that enhance the travel experience.”

H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: “Saudia has ambitious operational objectives to meet growing demand. We are increasing flights and seat capacity across our existing 100+ destinations on four continents, with plans for further expansion. The progress of Saudi Vision 2030 is attracting more visits, tourists, entrepreneurs, and pilgrims each year. This motivated our decision to secure this significant deal, which will create jobs, increase local content, and contribute to the national economy.”

Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft business said:“The new additions of the A320neo family aircraft will play a vital role in contributing to Saudi Arabia’ ambitious Vision 2030 plan. It will enable Saudia Group’s strategy to  advance the Kingdom’s aviation capabilities while enabling both airlines to benefit from the A320neo Family’s exceptional efficiency, superior economics, highest level of passenger comfort as well as lower fuel-burn and emissions.”

The ceremony marked a new chapter for Saudia, unveiling their largest investment ever in guest experience. This includes a first-of-its-kind AI-powered “Travel Companion”, to support guests through trip planning to after sales support. Business class cabins will be transformed into luxurious, privacy-focused suites that convert into flat beds, progressively rolling out across both existing and new fleets. Guests can also stay connected with high speed in-flight connectivity and enjoy unparalleled entertainment with the highest-definition screens soon to be on board.

India’s IndiGo orders 30 Airbus A350 widebody aircraft

Saudia Group announces Hajj Season 2024 Plan

Turkish Airlines, Airbus and Rolls-Royce to strengthen partnership

Airbus outperforms Boeing in APAC commercial aircraft market: GlobalData

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Visa-Free Travel Agreement Likely Between Russia And India By 2024-End

"India is at the final stage of internal state coordination," Nikita Kondratyev, director of the Russian Economic Development Ministry's Department of Multilateral Economic Cooperation and Special Projects, was quoted by RT News as saying.

Pact for visa-free group travel between Russia and India likely by the end of this year.

Consultations between Russia and India on a bilateral agreement to ease travel will begin in June, a Russian minister has said, adding that Moscow and New Delhi were set to strengthen their tourism ties by launching visa-free group tourist exchanges.

The minister at the sidelines of the International Economic Forum "Russia - Islamic World: KazanForum 2024" in Kazan said the first discussion on a draft agreement was scheduled to take place in June, and a signing was expected by the end of the year.

"Russia and India are set to strengthen their tourism ties as they gear up for the launch of visa-free group tourist exchanges. The first round of consultations between the two nations is scheduled for June, with an aim to finalise a bilateral agreement by the end of the year," the minister said.

Kondratyev said Russia planned to replicate the success of visa-free tourist exchanges already established with China and Iran.

Russia and China initiated their visa-free group tourist exchange on August 1 last year.

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Similarly, a visa-free group tourist exchange between Russia and Iran commenced on the same date, ushering in a new era of tourism cooperation.  

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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Visa-free travel to Russia! Good news for Indian travellers likely soon - All you need to know

India-Russia Visa Free Travel: In what could be a big development for the tourism industry, India and Russia are on the brink of finalising a landmark visa-free travel agreement, anticipated to come into effect by the close of 2024. Talks between the two nations have been underway, with a focus on easing travel restrictions and fostering stronger tourism ties, according to TOI.

Scheduled to commence discussions in June, both parties are keen to facilitate visa-free group tourist exchanges, aiming to bolster cultural and economic relations between Moscow and New Delhi. Nikita Kondratyev, Director of the Russian Economic Development Ministry's Department of Multilateral Economic Cooperation and Special Projects, emphasized India's preparedness for the forthcoming agreement, citing progress in internal state coordination.

India-Russia Visa Free Travel

Speaking at the sidelines of the International Economic Forum "Russia - Islamic World: KazanForum 2024" in Kazan, Kondratyev revealed that negotiations are progressing well, with a tentative timeline in place for the agreement's signing by year-end. The initiative seeks to replicate the success of existing visa-free tourist exchanges with China and Iran, which commenced on August 1 of the previous year.

Tourism Boost: India-Russia Visa Free Travel

In anticipation of the visa-free agreement, travellers are already planning their itineraries. Among the must-visit destinations in Russia once visa-free travel becomes a reality are the iconic Red Square in Moscow, the illustrious Hermitage Museum in St. Petersburg, the breathtaking Lake Baikal, and the majestic Peterhof Palace, often hailed as the "Russian Versailles."

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India-Russia may start visa-free group travel programme by end of 2024: Report

Consultations between moscow and new delhi on the reported bilateral agreement to ease travel will begin in june, the russian minister said..

Visa-Free Travel Between Russia & India By The End Of The Year Consultations on a bilateral agreement to ease travel between the nations will begin in June, a Russian Min of Economic Development official told RIA on Wednesday on the sidelines of a forum in Kazan. India is "at… pic.twitter.com/qbIQa7CJXb — RT_India (@RT_India_news) May 16, 2024