10 best places to visit in California

Alexis Averbuck

Sep 11, 2023 • 8 min read

california tourism guide

The best places to visit in California include amazing natural wonders and some of the most cosmopolitan cities in the US © franckreporter / Getty Images

From towering redwood forests in foggy northern California to perfectly sun-kissed surf beaches in the south, the Golden State on the Pacific simply begs to be explored.

Tip back top vintages and dig into world-class cooking. Blow your mind exploring active volcanoes, soaring mountains and grand redwood groves. Roam free at the world's most iconic surfing beaches, craggy coves and austere bluffs. Get your wheels in gear for incredible road trips from desert to dunes. Hoist your pack and delve into truly remote wilderness.

Here are the best places to visit in California.

A smiling woman takes a photo with smartphone while standing at a vista at the Golden Gate Bridge above San Francisco, California

1. San Francisco

Best city for variety, iconic sights and LGBTIQ+ travel

Pushing boundaries with trendsetting food, social movements, art and technology, San Francisco  is as far out as you can get without winding up in the Pacific.

This town is defined by bold moves. The iconic Golden Gate Bridge is an engineering marvel in a color chosen over the Navy's objections. Nature lovers elbowed aside speculators to establish Golden Gate Park . Alcatraz was occupied by Native American protestors and turned into a museum.

Discover the weirdest tech in the West at the Exploratorium  and find inspiration in new-media installations at supersized SFMOMA . Be moved by poetry by San Francisco’s literary landmarks, starting with City Lights Books .

You don’t need to stay up late to be out and proud in SF. Flag-flying crowds are an absolute joy throughout June Pride month, at Sunday afternoon Castro “tea dances” (a WWII euphemism for LGBTIQ+ parties) and any sunny day at Dolores Park’s “Gay Beach.” 

Local tip: Don’t forget to sample widely some of the state’s most interesting cuisine, from Asian-fusion creations at Benu that look like minimalist sculptures to some of the world’s best burritos at Mission District classics like Taqueria El Farolito  and East Bay treats like Chez Panisse .

Hikers in Redwood National Park, California

2. Redwood National Park and Humboldt Redwoods State Park

Best region for magnificent trees and family travel

Hugging a tree never came so naturally as it does in California's sun-dappled groves of ancient redwoods, the world's tallest trees. The roots of these giants may be shallow, but they hold each other up and reach dizzying heights, some surviving since the days of the Roman Empire. Even a short stroll on the soft forest floor beneath them puts the rest of the world into perspective.

Redwoods thrive along the coast from Big Sur north to the Oregon border, and you'll find massive stands of old-growth groves at Redwood Nationaal Park . Don’t miss the magical drive through Avenue of the Giants and California’s largest redwood park, Humboldt Redwoods State Park , which covers 53,000 acres – 17,000 of which are old growth.

Local tip: Stop for a pizza at  Brick & Fire  in Eureka and soak away any hiking aches at the Finnish Country Sauna and Tubs in the eclectic town of Arcata.

3. Sonoma Wine Country

Best region for wine and food

As winemaking in neighboring  Napa Valley grows ever more upscale, sun-dappled vineyards in Sonoma County are still surrounded by pastoral ranchlands. Wineries range from the Sonoma Valley to the coastal Russian River Valley , and tasting rooms abound in buzzy Healdsburg .

The uniqueness of the terroir is valued in this down-to-earth wine country, where you taste vintages straight from the barrel inside a tin-roofed shed while playing with the winemaker’s pet dog (at Porter Creek , just one of many excellent wineries). In addition to wine tasting, wallow in volcanic bubbling mud in Calistoga or float the river around LGBTIQ-friendly Guerneville.

Local tip: Follow your bliss down the Bohemian Hwy to Occidental and its epic Friday night farmers market, alive with live music. 

4. Highway 1

Best region for road tripping, ocean views and couples

Though in southern California it's known by its more famous name, the  Pacific Coast Highway (PCH), northern Californians have a more succinct label for the 400-mile stretch from San Francisco to Crescent City: Hwy 1. The edges of the highway hug the coast and cradle small communities as it alternates between hairpin switchbacks and straight stretches through the bucolic countryside. 

Start on the PCH at Santa Monica  and cruise north through Malibu , Big Sur, Monterey Bay, and San Francisco and up along Sonoma Coast State Park. In Fort Bragg, stop and admire the "glass beach" and check out its artistic community. 

Visitors enjoy the view from Glacier Point lookout in Yosemite National Park, California

5. Yosemite National Park

Best region for waterfalls, outdoors and family trips

Feeling so small has never felt this grand. Everything is monumental at Yosemite National Park : thunderous waterfalls tumble over sheer cliffs, granite domes tower overhead and the world's biggest trees cluster in mighty groves of giant sequoias.

Conservationist John Muir considered Yosemite a great temple, and awe is a natural reaction to the vast wildflower-strewn meadows and steep valleys carved over millennia by glaciers, avalanches and earthquakes. To achieve maximum wonder, stop at Glacier Point under a full moon, or drive the high country’s Tioga Rd on a cloudless summer day. Unsurprisingly, Yosemite has some of the best hikes in California .

Detour: You can enjoy an extravaganza of incredible parks by combining your visit to Yosemite with stops in Kings Canyon National Park and Sequoia National Park .

Friends roller skating on the boardwalk in Venice Beach on the Santa Monica promenade in Los Angeles, California

6. Los Angeles

Best city for celebrity sightings and movie buffs

Bordered by sandy beaches, winding canyons and the Santa Monica and San Gabriel Mountains, Los Angeles is a sprawling cityscape of distinct neighborhoods, endless entertainment options and year-round outdoor recreation. Bask in the undulating stainless steel curves of  Walt Disney Concert Hall , commune with world-beating contemporary art at the  Broad or check out modern music history at the  Grammy Museum . 

Stop for a meal at the century-old but gourmet-led  Grand Central Market before browsing the galleries and shops of the Arts District,  Olvera Street and  Chinatown . 

When you're ready for your close-up, there's only one place to go. The stars come out at night for red-carpet premieres at restored movie palaces, and you too can have your Hollywood moment on the pink-starred Walk of Fame . Snap a selfie outside TCL Chinese Theatre (better known as Grauman’s) or duck into Hollywood and Highland’s Babylon Court for a photo op with the iconic Hollywood sign and revel in your 15 minutes of social-media fame. Afterward, visit the fascinating  Academy Museum .

Local tip: How do you beat LA traffic? Hit the beach instead. Sunny  Santa Monica bestows joy upon even the weariest traveler. Learn to surf, get a bird's-eye view from your seat in a solar-powered Ferris wheel, learn more about the secrets of the ocean at the aquarium’s tidal touch pools or paddle in the Pacific and let your troubles float away. Join the parade of New Agers, muscled bodybuilders and goth punks at nearby  Venice Beach , where there's a tribe for everyone. 

The tail of a humpback whale rises above a flock of birds and the Pacific Ocean near Monterey Bay, California

7. Monterey Bay

Best region for wildlife and family fun

Get up close and personal with California marine life in the fishing village of Monterey , where writer John Steinbeck brought colorful local wharf characters to life – and the seals are pretty outrageous too. Hop aboard a whale-watching cruise to explore a national marine sanctuary or walk right into the bay at the aquarium to spot golden sea dragons, shy pink Pacific octopuses and scene-stealing rescued otters at play.

Soak up the authentic maritime atmosphere at the  West Coast’s oldest continuously operating lighthouse in Pacific Grove. Head north to quirky Santa Cruz , stopping off on broad stretches of cream-colored beach to spot gray whales, sea otters, sea lions and seals. Indulge in some playtime on the beach boardwalk with its historic roller coaster and watch surfers shred at Steamer Lane.

Local tip: In the winter, you'll see local Dungeness crab on menus – order it.

8. Death Valley National Park

Best region for desert drama and spring trips

Its daunting name of brings to mind Wild West ghost towns, broken-down pioneer wagon trains and tumbleweed blowing past skulls on desert sand dunes, but Death Valley is actually full of life. 

Spring wildflowers daub the dunes with a painter’s palette of colors, adrenaline-seekers zoom across crackled salt flats, and shy desert wildlife lives by starlight. Twist your way up narrow canyons, zoom across crackled salt flats and past geological oddities, and descend into volcanic craters formed by a massive eruption 2100 years ago.

A paddleboarder goes for a morning cruise around the shore of Tahoe City. Lake Tahoe is a high alpine lake located in the Sierra Nevada Mountains, California.

9. Lake Tahoe

Best region for mountains, adventure and skiing

Nestled in the Sierra Nevada Mountains, Lake Tahoe , the second-deepest lake in the USA, is a California favorite. In summer, startlingly clear blue waters are perfect for swimming, kayaking and even scuba diving. Meanwhile, mountain bikers careen down epic single-track runs, and hikers stride along trails threading through thick forests. 

After dark, retreat to a cozy lakefront cottage and toast s’mores in the firepit. When the lake turns into a winter wonderland, gold-medal ski resorts keep downhill fanatics, snowboarders and Nordic traditionalists more than satisfied. You'll never be short of  things to do in Lake Tahoe .

Detour: Head to Truckee for the burgeoning local food scene and the area’s best restaurants.

Two cyclists on Highway 1 on the Big Sur Pacific Coast of California.

10. Big Sur

Best region for coastline

Following your bliss inevitably leads to Big Sur . Waterfalls splash down sandy bluffs in rainbow mists, and yurt retreats perch at the edge of redwood forests. Beyond purple-sand beaches and coves lined with California jade, pods of migrating whales dot the sparkling Pacific.

But don't forget to turn around: hiding behind these coastal bluffs are hot springs and Beat literary retreats, with California condors circling over the cliffs. Experience all of the best adventures on a s cenic Big Sur road trip .

Local tip: Time your visit for peak waterfall season in May or after the summer vacation period for maximum meditation.

This article was first published Aug 9, 2019 and updated Sep 11, 2023.

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26 top things to do in california.

There's something for everyone in the Golden State.

Top Things to Do in California

Looking up through sequoia trees at Redwood National Park.

Getty Images

California is full of beautiful destinations and fun attractions to experience.

California's attractions are so diverse that travelers of all types will have no problem finding things to thrill them. Beaches , lakes , forests, mountains and deserts all sit side by side within the state's borders. Amid its natural wonders, California is also home to several wine regions, luxury hotels and, of course, star-studded Hollywood. With all this and so much more, it may be challenging to figure out how to fit all the state's most important must-sees in one or more trips.

Let this guide assist you in your California vacation planning, whether you're a first-timer or a seasoned pro. From the north to the south and everything in between, these are the top things to do in California.

17-Mile Drive

Lone Cypress, a prominent landmark along the 17 Mile Drive, on a foggy day

California's 17-Mile Drive is a spellbinding and awe-inspiring route that weaves along the most scenic stretch of the Monterey Bay coastline. This must-visit road, winding through the exclusive community of Pebble Beach, takes drivers up into the Del Monte Forest, past palatial mansions and down along picture-perfect craggy beaches and bluffs. Take time to stop at the various lookout points marked along the way, including the famous Lone Cypress.

If you're interested in bedding down in Pebble Beach, consider splurging on a room, or at least stopping for a meal, to behold the stunning scenery that surrounds the properties at Pebble Beach Resorts, including The Lodge at Pebble Beach or The Inn at Spanish Bay . If you are not staying overnight or dining here, expect to pay a vehicle fee to access 17-Mile Drive. Also note that motorcycles are not allowed.

Carmel-by-the-Sea

Empty trail by the coastline at Carmel-by-the-Sea, California.

This small community in Monterey County is one of the most unique and charming towns in California. Its enchanting coastal location, wooded streets, fairytale-like architecture, and bevy of local shops and restaurants make Carmel-by-the-Sea well worth the detour from the iconic state Route 1. Even if you only have a half-day in Carmel, browse the art galleries, take a walk on the beach and enjoy a meal in one of the quaint restaurants.

Be sure to visit a few of Carmel's beaches, starting with the namesake Carmel Beach, which is located at the end of Ocean Avenue, the town's main drag; pet owners will be pleased to know it's a dog-friendly beach . Carmel River State Beach, which is lesser known and typically not as highly trafficked, connects to the even more secluded Monastery Beach via the Carmel Meadows Trail. As for where to stay, consider treating yourself to one of the town's luxurious accommodations, including traveler-approved L'Auberge Carmel or La Playa Carmel .

[Read: The Top Weekend Getaways From Los Angeles .]

Visit the theme parks

"The Nighttime Lights at Hogwarts Castle" at "The Wizarding World of Harry Potter" at Universal Studios Hollywood.

Courtesy of Universal Studios

You are truly spoiled for choice when it comes to theme parks in California. The impressive amount of options will please every type of traveler. Kids will naturally be dazzled by Anaheim's world-famous Disneyland Resort . However, if you're not up for paying Disneyland's notoriously high ticket fees, consider exciting alternatives such as Legoland California . There are Six Flags amusement and water parks near both Los Angeles and San Francisco – perfect for thrill-seekers – and Universal Studios Hollywood is home to the popular Wizarding World of Harry Potter and the new Super Nintendo World.

Due to the popularity of these parks, you'll have no problem finding nearby accommodations. Disney's Grand Californian Hotel & Spa is a top choice among travelers, as is The Garland for those visiting Universal Studios Hollywood. Legoland has two kid-friendly hotels to choose from, though travelers can also opt for a stay at the well-received Cape Rey Carlsbad Beach, a Hilton Resort and Spa , which is located right on the beach and only a short drive to Legoland.

Read: The Top California Theme Parks

Yosemite National Park

Yosemite Valley National Park with a huge waterfall

If you only have time to visit one outdoor destination during your California trip, make it Yosemite . With the national park welcoming more than 3 million visitors per year, Yosemite Valley has been known to stir awe for centuries with its grand granite peaks, magnificent waterfalls and lush evergreen landscapes. There is so much to do in this nearly 750,000-acre park that you'll need several days to take it all in. If you're unsure where to start at this California bucket list destination, know that Glacier Point, Half Dome, Tunnel View and the Mist Trail are considered iconic, can't-miss Yosemite attractions , according to recent travelers.

There are three hotels within Yosemite, including the luxury Ahwahnee hotel. You'll also find cabins, canvas-sided tents, campgrounds and RV campsites spread around the park, as well as several dining options. Be warned that the park does get very crowded during the summer months, so visiting in the offseason is a great idea – especially with Yosemite's picturesque snow-capped peaks. Check for road closures during winter months; tire chains may be required.

Explore the desert

Springtime flowers in desert in California

To properly appreciate California's diverse geological landscape, you'll need to venture beyond the coast and explore the desert. Luckily, two magnificent desert landscapes can be found less than three hours from Los Angeles and San Diego. Joshua Tree National Park , located about 130 miles east of Los Angeles, is an approximately 800,000-acre oasis dotted with the unique Joshua tree, which can only be found in the American Southwest. Meanwhile, Anza-Borrego Desert State Park, located about 85 miles northeast of San Diego, is California's largest state park and features striking scenery ranging from slot canyons to palm oases.

Both of these parks offer memorable hiking trails and camping options. You'll want to plan a multiday trip to explore either of these vast parks. Traveler favorites in Joshua Tree include the 3-mile out-and-back Ryan Mountain trail and the 1.7-mile Skull Rock loop trail. In Anza-Borrego, visitors enjoyed the 2.6-mile out-and-back Pictograph Trail and the more moderate 2.3-mile Slot loop trail. Due to the desert's extreme summer heat (think: daytime temperatures in the 90s or even 100-plus degrees), it's best to visit during the spring and fall.

See more of Joshua Tree National Park: Things to Do | Photos

Laguna Beach

Aerial view of residences along Laguna Beach

If you're interested in experiencing small-town Southern California, Laguna Beach is the perfect place to start. Conveniently situated between Los Angeles and San Diego, Laguna Beach is located along the coast just off state Route 1. Laguna Beach's picturesque setting is characterized by pristine oceanfront parks and a collection of beautiful beaches wedged between its coastal bluffs. Be sure to visit unique cove beaches, such as Victoria Beach and Crescent Bay Beach, as well as larger shorelines, including traveler-favorite Crystal Cove State Park, which receives praise for its beautiful setting between Laguna Beach and Corona del Mar.

Laguna Beach is also home to a bevy of luxurious accommodations , including The Ranch at Laguna Beach and the traveler-approved five-star Montage at Laguna Beach . Once an artists' colony, Laguna Beach is known for its summer art festivals and numerous art galleries. There are plenty of outdoor activities to enjoy too, such as mountain biking, skimboarding and hiking. Parking can be hard to find in the summer months and on holiday weekends, but there is a free open-air trolley service that runs along the area's stretch of coastline.

See more of Laguna Beach: Things to Do | Photos

Waves breaking on El Matador beach in Southern California

Located a little more than 30 miles west of Los Angeles, Malibu is often seen as a coastal refuge for the rich and famous. While that impression is certainly true, Malibu is worth a visit for its superb beaches and the exceptional parks a stone's throw away.

Drive up state Highway 1 and make a pit stop at popular shorelines, including Robert H. Memorial State Beach, Zuma Beach and Point Dume State Beach. Nature lovers should also take time to hike some of the many trails at Point Mugu State Park, Topanga State Park or the Santa Monica Mountains National Recreation Area. For hikes with spectacular ocean views, hit up the 3-mile Solstice Canyon Loop trail or the challenging 2.7-mile Mugu Peak loop trail. Check for trail closures before heading out.

Due to Malibu's small size and affluence, you won't find many hotels that offer affordable rates, so you might want to bed down in nearby Los Angeles. If you are intent on staying in Malibu, you'll find comfort and luxury at the Malibu Beach Inn , The Surfrider Malibu and Hotel June Malibu. Stop by Malibu Country Mart for high-end shopping and farm-to-table dining, or check out Trancas Country Market for snacks at Vintage Grocers or lunch at Malibu Brewing Company.

Read: The Top Los Angeles Beaches

San Francisco

Trolley cars and street in San Francisco

A visit to California is not complete without a stop in San Francisco . There are several ways the city is a standout, not only in the state but in the entire country. Its scenic bayfront setting, towering hills and the plethora of colorful Victorian homes that line them are a feast for the eyes. On top of all of that, the city is home to world-famous attractions and is widely considered to be one of the best foodie cities in the U.S.

While here, check out all the visitor-favorite sights , including the Golden Gate Bridge and Chinatown. You can also take advantage of the outdoor spaces that make up the Golden Gate National Recreation Area, such as Land's End, Muir Woods National Monument and more. As for where to stay, you have endless hotel options in San Francisco , including Ritz-Carlton , Four Seasons and St. Regis outposts.

See more of San Francisco: Tours | Photos

Alcatraz Island

Alcatraz Island in the low sun

While in the San Francisco Bay Area, take a tour of the infamous Alcatraz Island , an island that has housed a fort, military prison and penitentiary. Self-guided audio tours are included with your ferry ticket to Alcatraz: Listen to the stories of past inmates as you walk through what was once a maximum-security prison. On the island, you'll also find an exhibition about the 1969 Native American occupation of Alcatraz that took place for 19 months to advocate for Indigenous civil rights.

Alcatraz features amazing views of the San Francisco skyline, historic gardens and a sanctuary for nesting waterbirds. The ferry ride aboard Alcatraz City Cruises takes about 15 minutes. Advance reservations are recommended.

San Diego skyline from the ocean

The state's second-largest city is a great alternative for those who want a big city experience without the intense traffic and smog of neighboring Los Angeles. San Diego is a premier vacation destination thanks to its diverse array of attractions . Here, you have your pick of fantastic beaches , including Pacific Beach and La Jolla Shores.

Other top things to explore include the world-famous San Diego Zoo, museum-heavy Balboa Park, Torrey Pines State Natural Reserve and traveler-favorite USS Midway Museum, located in a retired aircraft carrier. You'll find plenty of hotels near various points of interest in San Diego, including by the beach, the bay and downtown. For a real treat, consider a stay at the elegant Fairmont Grand Del Mar or the historic Hotel del Coronado, Curio Collection by Hilton .

See more of San Diego: Tours | Photos

Death Valley National Park

Sunrise in Ubehebe Crater at Death Valley National Park, California

This national park is one for the books, breaking records as both one of the hottest places on Earth and the driest land in North America. A visit to Death Valley is not easy; the closest major airport sits nearly two hours away in Las Vegas . Should you decide to make the trek, you'll be rewarded with memorable desert landscapes, including walkable sand dunes and Artists Drive, a 9-mile paved road past colorful hills. There's also the Racetrack, which is home to the famous moving rocks. If you'd like to stay within the park, know that there are a variety of campgrounds and lodging options, including The Oasis at Death Valley.

Waterfall along coast in Big Sur, California

This laid-back remote region located along the central coast of California should be on everybody's bucket list. The beauty of Big Sur is so palpable and restorative that it's become a popular spot for a wellness retreat. You can achieve this with a stay at the famous Esalen Institute, a holistic educational and wellness center, or at the luxurious Alila Ventana Big Sur , where you can book spa treatments and wellness activities. Travelers can also practice mindfulness while taking in all of Big Sur's stunning natural sights .

First-time visitors should stop and admire Bixby Bridge, hike along the coast at Andrew Molera State Park and visit McWay Falls at Julia Pfeiffer Burns State Park. You can also check out the inspiring Hawthorne Gallery or browse the Henry Miller Memorial Library before capping off the day by sitting in an Adirondack chair in the river at the Big Sur River Inn or catching a sunset at Pfeiffer Beach, home to the famous Keyhole Arch. Don't miss out on the delectable pastries at Big Sur Bakery. For lunch with a view and artisan souvenirs, Nepenthe is a must.

If Ventana Big Sur is out of your price range for accommodations , consider a stay at the more affordable Glen Oaks Big Sur or the Big Sur Lodge, both of which earn high praise from travelers for their serene woodland settings. Or, pitch a tent at Ventana Campground.

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Los Angeles

Aerial of Los Angeles skyline in California

The City of Angels is a go-to place that deserves a spot on every California itinerary. Aside from being home to Hollywood, Los Angeles also offers an incomparable dining scene; some of California's most famous beaches, including Venice and Santa Monica; world-class art institutions, including the Los Angeles County Museum of Art and the state-of-the-art Getty Center; self-guided hiking options galore; and a variety of other attractions .

There is so much to do that you'd need more than a week to see it all. An easy way to take in the sights is through bus tours: Some tours allow you to skip the line for popular attractions. LA is also filled to the brim with exceptional hotels . Give yourself the celebrity treatment and splurge on a stay at highly rated properties, such as The Beverly Hills Hotel , Hotel Bel-Air or The Peninsula Beverly Hills .

See more of Los Angeles: Tours | Photos

Indulge in wine country

Vineyard in Napa Valley, California

Many are aware of Napa Valley 's reputation as a world-class wine destination , but Napa isn't the state's only wine producing hot spot. Sonoma is considered Napa's more casual sibling, offering more diversity in terms of attractions , including the beaches of Sonoma Coast State Park and the African-style game drives run by Safari West. Travel farther south to experience the Santa Ynez Valley, considered one of the most diverse grape-growers in the country. Meanwhile, Temecula Valley Wine Country, found north of San Diego, has produced hundreds of award-winning wines from its member wineries. With so many wine regions in California, you are likely to be within driving distance of at least one wherever you are in the state.

Behold the giant sequoias and redwoods

Road through Sequoia National Park

Did you know that the Pacific Coast of the U.S. is the only place in the world where giant sequoias and coastal redwoods grow naturally? Visiting these natural wonders is a must-do when in the Golden State. Contrary to popular belief, redwoods and sequoias are not the same tree; they require two separate climates to survive. To see giant sequoias, head into the Sierra Nevada mountain range, such as to Sequoia National Park , where you'll find the world's largest tree measured by volume: General Sherman.

To marvel at giant redwoods, you have your pick of Redwood National Park, Jedediah Smith Redwoods State Park, Del Norte Coast Redwoods State Park, Prairie Creek Redwoods State Park or Humboldt Redwoods State Park (don't miss the Shrine Drive Thru Tree). All these parks sit in northwestern California. These parks offer a variety of camping experiences, such as individual campsites, group sites and trail camps for wilderness backpacking and backcountry camping. Tent camping sites and cabins are available.

Summer views across Lake Tahoe

If you're the kind of traveler who enjoys a lake vacation , know that Lake Tahoe is California's best. Situated in Northern California, Lake Tahoe is so big that is spills into neighboring Nevada. This alpine lake destination is lauded for its spectacular clear blue waters and beautiful mountainous landscape, and it features some of the best skiing in the country .

If you're visiting during winter, enjoy a ride along the slopes of Heavenly Ski Resort and Northstar California Resort. During the summer, soak up the sun with a dip at Kings Beach State Recreation Area or with a hike through one of the many trails that meander around the lake, such as the 4.4-mile out-and-back Emerald Point Trail at Emerald Bay State Park. What's more, there are a bevy of highly rated hotels in the area, including The Ritz-Carlton, Lake Tahoe ; The Lodge at Edgewood Tahoe; and the Hyatt Regency Lake Tahoe Resort, Spa and Casino .

See more of Lake Tahoe: Things to Do | Photos

Experience wildflower season

Orange wildflowers across mountain in California

Spring and summer are great times to see an abundance of wildflowers – such as the state flower. Depending on where you go, the California poppy has been known to blanket valleys and hills with its vibrant orange tint. How much of a bloom you see and where varies based on the year's seasonal rainfall. Some of the best places to see wildflowers are in Southern California. Antelope Valley California Poppy Reserve, Point Mugu State Park, Figueroa Mountain Recreation Area and Chino Hills State Park are a few of the most popular locations where you can spot pretty flowers.

If your California travels will be concentrated in the north, try North Table Mountain Ecological Reserve or Lake Tahoe, the latter of which is known to feature a spectacular seasonal display of violet and deep blue lupines. Just be sure to respect the landscapes by staying on designated trails, checking to see if dogs are permitted before you bring your furry friend, and visiting only during park hours.

Santa Barbara

Aerial of white buildings in Santa Barbara

Santa Barbara enjoys a beautiful location wedged between the coast and the mountains, affording visitors plenty of opportunities for hiking and time at the beach. Can't-miss shorelines include Summerland Beach, Arroyo Burro Beach and Leadbetter Beach. Santa Barbara's alluring Spanish and Mediterranean architecture also makes this destination feel like a true getaway.

Visit the Funk Zone for wine tasting and art, State Street for shopping and dining, and the one-of-a-kind Ganna Walska Lotusland. Hotel options in Santa Barbara are just as dreamy as the setting, with highly rated spots like The Ritz-Carlton Bacara, Santa Barbara and El Encanto, a Belmond Hotel . What's more, Santa Barbara sits around 100 miles northwest of Los Angeles (about a two-hour drive), which could make it a convenient addition to your LA itinerary.

See more of Santa Barbara: Things to Do | Photos

Learn to surf at Huntington Beach

Huntington Beach Pier at sunset with dramatic clouds and a surfer

One of the most quintessentially Californian things to do during your trip is learn how to surf . There are several places you can surf up and down the coast, but beginners shouldn't go just anywhere: The best shorelines for novice surfers feature calm waters and knowledgeable lifeguards. Surf City USA (the nickname for Huntington Beach ) fits that bill perfectly, with several surf schools here. Highly rated operators include Corky Carroll's Surf School, Learn2Rip Surfing and Ocean Academy, and Banzai Surf School. After hitting the waves, rest your sore muscles at top-rated beachfront hotels , including the Kimpton Shorebreak Resort or the Pasea Hotel & Spa .

See more of Huntington Beach: Things to Do | Photos

Explore one or more of the national forests

National park in California on a sunny day

Did you know California has the most national forests of any state in the nation? In addition to its famous national parks, California has 18 national forests to its name. If you are vacationing in the southern part of the state, consider a visit to the Cleveland, Angeles, San Bernardino or Los Padres national forests (but check with the U.S. Forest Service before you go to ensure they're not under closure orders caused by fire or storm damage when you visit). These options sit in proximity to vacation hot spots like San Diego, Los Angeles and Santa Barbara.

North of Sacramento, outdoor lovers have their choice of nearly a dozen national forests, including the Mendocino, Six Rivers and Klamath national forests, to name a few. These forest destinations offer beautiful wilderness landscapes, hiking trails and camping options.

Trek along the Lost Coast

The Lost Coast in California on a sunny day

Intrepid travelers looking to experience the untouched landscapes of California should consider a trek along one-of-a-kind Lost Coast. Located less than 40 miles south of Eureka in Northern California, the Lost Coast is an undeveloped stretch of coastline. Unlike Big Sur, which shares similar geography, the Lost Coast is devoid of major roads and can be accessed via a 25-mile-long hiking trail. The trail takes about two to four days to traverse (one way), so you should only attempt this hike if you're an experienced backpacker.

Visitors who make the journey will be treated to peace and quiet, empty beaches and plenty of wildlife, ranging from elk to elephant seals, not to mention striking views of the King Range, a collection of mountains that hug the coastline. Camping is allowed on the coast, but you need to obtain a backcountry permit in order to do so.

Point Reyes National Seashore

Point Reyes National Seashore from Chimney Rock trail at sunset

Point Reyes National Seashore gives visitors a glimpse into a wilderness landscape on the Northern California coastline with no development. Conveniently situated less than 40 miles northwest of San Francisco, this national seashore is easier to reach than Big Sur and the Lost Coast.

Here, you'll be treated to breathtaking stretches of coastline, some of which are only accessible by trail, including the popular 9.7-mile round-trip Tomales Point Trail. A visit to Point Reyes will also take you through verdant, wooded landscapes and put you in close contact with wildlife such as elk, bobcats, seals, beavers and much more. You'll find campgrounds on-site for backcountry hike-in and boat-in camping, as well as modest accommodations in nearby towns, including Olema, Point Reyes Station and Inverness.

Griffith Observatory

Aerial view of Griffith Observatory and Los Angeles city skyline at sunset in California

Griffith Observatory sits on the south face of Mount Hollywood and overlooks the Los Angeles basin. Its location gives visitors impressive views of the surrounding area, which many rave about. But there's more than just a pretty photo-op here: The observatory hosts fascinating exhibits and features a top-notch planetarium. Recent travelers cited the breathtaking setting as Griffith Observatory's main draw, though the free entry was certainly a bonus. Use of the public telescopes is also free, but you will have to pay a fee for the planetarium shows.

Hollywood Sign

The Hollywood Sign in the distance on Mount Lee, overlooking the Hollywood district of Los Angeles

The iconic Hollywood Sign is located in Griffith Park on Mount Lee. Visitors can hike to this iconic landmark on a few different routes and get sweeping views of LA, but the sign itself is fenced off and is typically guarded. Many visitors say that seeing the sign up close is a must-do.

The sign was originally built in 1923 and read, "Hollywoodland," the name of a real estate development, before the last four letters were removed in 1949. After years of neglect, the dilapidated sign was finally rebuilt in 1978 and has been a universal symbol for the glitz and glamour of the movie industry ever since. In 2023, the sign is celebrating its 100th anniversary. Griffith Park is free and open to the public daily with limited complimentary parking provided throughout the property.

Palm Springs

Golden light over Indian Wells Golf Resort, a desert golf course in Palm Springs, California, with view of the San Bernardino Mountains

If you're looking for a place to unwind, Palm Springs is hard to beat. The Sonoran Desert provides a beautiful backdrop, warm weather and plenty of outdoor activities. In the late fall and early spring, temperatures typically range from the 50s at night to the 80s during the day. If you just want to chill, you can spend the day sipping cocktails poolside or get pampered at a luxurious spa. For travelers seeking an active vacation, other draws to the area include golf, tennis and miles of hiking trails.

A traveler-favorite Palm Springs attraction is the Palm Springs Aerial Tramway, which whisks visitors from the desert floor up 2.5 miles to Mount San Jacinto State Park. When the sun sets, head out to one of the city's hip bars or restaurants for a gourmet meal or craft cocktail, such as Bar Cecil or Mr. Lyons Steakhouse. Make it a weekend away with an overnight stay at a Palm Springs hotel like the new wellness-focused Sensei Porcupine Creek or the modern yet rustic Sparrows Lodge .

Monterey Bay Aquarium

Orange Jellyfish in blue tank at Monterey Bay Aquarium

Located on the central California coast, the Monterey Bay Aquarium draws nearly 2 million visitors per year. This institution houses more than 200 world-class exhibits that highlight the marine habitats of the area, as well as plants and creatures of the deep ocean. Guests can watch sea otters frolicking, witness glowing jellyfish and admire a 28-foot-tall kelp forest.

The aquarium also prides itself on working to protect the Pacific Ocean off California's coast. Its initiatives include reducing plastic pollution in the ocean, promoting sustainable seafood choices and helping rebuild sea otter populations. Past visitors recommend taking a behind-the-scenes tour of the aquarium.

You might also be interested in:

  • The Best Places to Visit in California
  • The Top Romantic Getaways in California
  • The Top Things to Do in Big Bear Lake, California
  • The Top Things to Do in Orange County, California
  • The Top Hot Springs in California

The 13 Best National Parks in California

Parks in California

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World's Best Places To Visit

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From beach-side sunsets in SoCal to the knotted grapevines in Napa, California is an iconic travel destination with something to offer every visitor.

Outdoor lovers can hike among the redwoods, spend the day surfing, or road trip along California’s iconic coastlines on Highway 101. Those in search of an urban adventure can head to San Francisco, San Diego, and Los Angeles for world-class nightlife, art, and culture. And of course, travelers eager for a taste of West Coast cuisine can easily fill a week (or more) sampling fresh, culturally diverse food or sipping wine at internationally-renowned vineyards.

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When’s the best time to go to California?

California is great to visit any time of year, but spring (March through May) and fall (September and October) are generally the best times to go. Both seasons bring milder temperatures in Southern California and the desert regions, while fall is cool-and-foggy Northern California’s warmest time of year.

Winter brings rain and snow, making it an ideal time to visit areas like Tahoe and Mammoth for peak ski and snowboarding conditions. If you’re in search of sun, stick to southern destinations, like San Diego, Death Valley, or Palm Springs for bright, pleasantly warm (55-70 degrees) days.

Beginning in March, much of the state warms up, giving way to incredible wildflower blooms after the winter rains. This is also when Southern California gets warmer, but hasn’t yet hit unbearably hot temperatures.

June through August, you’ll find hot (90-100 degrees) daytime temperatures in San Diego, L.A., and the desert areas, but cool evenings. Do not expect the same from San Francisco, whose position by the bay makes for foggy, cool weather for much of the summer.

How to get around California

A car will almost always be your best option for traveling within California. You can rent one from any major airport or city for between $30 and $80 per day. Amtrak also runs several train routes throughout the state, which make for a fun, easy alternative to driving up and down the coast, or inland towards Lake Tahoe and Reno, Nevada.

Flights between cities also tend to be quick and inexpensive. For example, a flight from San Francisco to Los Angeles is around 1.5 hours and can cost as little as $100 roundtrip depending on the time of year.

San Francisco is the one part of the state where you can get around without a car through a mix of public transportation, rental bikes, Ubers, and walking.

Can’t miss things to do in California

It’s nearly impossible to pick just a few things to do in a state as large and diverse as California, but some of the most iconic activities include...

  • Spending a day by the beach, sunning or surfing, in San Diego or Santa Cruz
  • Hiking among the redwoods at Muir Woods, Sequoia National Park, or Redwoods State Park
  • Checking out the scene at Venice Beach in Los Angeles
  • Walking across the Golden Gate Bridge in San Francisco
  • Taking a road trip along the 101, making sure to stop in Big Sur
  • Tasting and learning about how wine is made in one of California’s 12 major wine regions, like Napa, Sonoma, or Santa Barbara
  • Eating your way through California’s fresh, produce-forward cuisine, influenced by the many different cultures that call the state home: Fish tacos in San Diego; Cioppino and sourdough in San Francisco; Locavore brunch by the beach in Los Angeles; and so, so much more
  • Smoking weed—legally
  • Visiting Disneyland, with or without the family

Food and drink to try in California

Expect to eat and drink well in California. As the “produce basket” of the United States, the state has an abundance of fresh fruits and vegetables (many of which are organic), as well as seafood and locally sourced meat. As you explore, keep an eye out for local specialties, like oysters in Tomales Bay, dungeness crab on the central coast, and avocados everywhere.

Travelers here can also look forward to food from around the world, especially in urban centers like San Diego, San Francisco, and Los Angeles. From Korean-Mexican taco trucks to the best dang dim sum you’ve had outside of China, you’ll find both innovative fusions and classic iterations of international cuisines.

As for drinks, California has robust beer, cocktail, and — yes, of course — wine scenes. In urban centers like L.A. and San Francisco, as well as smaller towns throughout the state, visitors can enjoy world class mixology and cocktails at everywhere from dive bars to high-class establishments.

For wine, Napa might get most of the attention, but California actually has 12 major wine regions, each of which is worth a visit (especially if you want to avoid the Napa crowds). Beer-lovers will enjoy checking out one of California’s more iconic breweries like Russian River, Sierra Nevada, Lagunitas, and Stone Brewery, or venturing to some of its more quirky offerings, like the sours-only brews from The Rare Barrel in Berkeley.

Culture in California

The Californian culture stereotype might be a sea of sun-splashed surfers in SoCal, but thanks to diverse and multicultural communities, vibrant art, film, music, and fashion scenes, and rich histories throughout the state, there are many ways to explore culture in California.

For music, head to iconic theaters like The Greek in Berkeley, California, or one of the many music festivals hosted throughout the state: Coachella, Outside Lands, Hardly Strictly Bluegrass, High Sierra Music Festival, and Bottlerock—just to name a few.

Major museums include the Getty Center, LACMA, and MOCA, and the Broad in L.A.; The San Francisco Museum of Modern Art (SFMOMA) and the de Young Museum in San Francisco. Visitors can also explore art through monthly art walks in San Diego, L.A., San Francisco, and Oakland, or by DIYing a tour of each city’s public murals and art pieces.

Local travel tips for California

  • Looking for that quintessential Californian sunshine and surf? Head to Southern California; the northern part of the state is actually cool and foggy for much of the year.
  • No matter what time of year you visit, bring a jacket. Even if it’s beautiful and sunny during the day, temperatures can drop significantly after sunset and vary between—and even within—regions.
  • Pack your hiking shoes and get outside. California has more national parks than any other state, making for endless nature to explore.
  • When it comes to California wine regions, Napa is the most famous, but also the most crowded; many wineries require advance reservations. Head to Sonoma, Paso Robles, Santa Barbara, Mendocino, or Monterey for a more low-key wine tasting experience.

Local Resources

  • 7x7 Bay Area
  • Eater California
  • Find L.A. Food Trucks
  • San Francisco Chronicle
  • San Diego Magazine
  • SD City Beat

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23 Most Beautiful Places to Visit in California

From the mountaintops to the lowest point in North America, these are the best places to visit in California.

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California has a reputation for being a surfer's paradise . And sure, its sandy beaches are something to marvel at and indeed a must-see on any visit. But as the third largest state in the nation, it’s so much more . From mountains to deserts to wine towns and the Mouse House, here are 23 most beautiful places to visit in California. 

Palm Springs

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Those seeking a chic, mid-century modern getaway should consider Palm Springs . The average high never falls below 69 degrees Fahrenheit, meaning no matter when you visit, you’ll get to enjoy some fun in the sun. Book a few nights at The Good House , a bungalow-style hotel that sits on its own natural hot springs, which will leave you feeling renewed. 

Joshua Tree

Irjaliina Paavonpera/Travel + Leisure

Not far from Palm Springs, Joshua Tree offers more desert fun. However, you’ll want to trade in your poolside outfit for hiking gear. Explore the massive Joshua Tree National Park, then check out the plentiful vintage shops in downtown Joshua Tree to hunt for treasures. Stay a few nights at AutoCamp Joshua Tree for a glamping stay unlike any other.

James Marshall/Getty Images

It’s time to head to California’s wine country . And no, we aren’t talking about Napa. Head to the southern part of the state’s wine region, Temecula . Located in southwestern Riverside County, this destination is home to gorgeous vineyards growing some 50 varietals of wine, from cabernet sauvignon to chardonnay. Enjoy a boutique stay at The New Inn , which comes with just five stunning villas for ultimate privacy.  

Santa Monica Pier

Adrian Rudd/Travel + Leisure

The entire city of Santa Monica is worth a visit, but don't miss the iconic Santa Monica Pier while there. The 1,600-foot pier comes with a little amusement park featuring a roller coaster so you can get a bird’s-eye view of the beach below before taking a short, belly-flipping drop back down. Then, rest your head at the Shore Hotel , which provides views of the pier, too.

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For a dose of Southern California cool, head to Long Beach. As the name implies, the seaside community comes with plenty of beach frontage, but it also boasts its fair share of culture. That includes the RMS Queen Mary , docked at Queensway Bay; colorful pieces at the Museum of Latin American Art; and more than a few fish swimming at the Aquarium of the Pacific. Stay at The Cove Hotel , which is within walking distance of all the city’s best attractions.

Mammoth Lakes

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You'll want to trade your surfboard for a snowboard with a visit to Mammoth . The beloved ski resort is home to some of the best powder in the world, as well as one of the longest ski seasons in the nation. Don’t feel intimidated if you’re a newbie, as the mountain has a robust ski school available. Stay at the Sierra Nevada Resort , a revamped classic that’s equal parts rustic and charming, making for an ideal mountain getaway.

Chris Demonbreun Photography/Getty Images

Gulp in a breath of fresh air during a visit to Lake Tahoe . This lake destination, tucked in the Sierra Nevada Mountains, straddles the neighboring state of Nevada as well. It’s an all-season delight, with skiing in the winter , wildflowers in spring, warm days by the shore in summer, and fall foliage to round it out. Book a room at Edgewood for a luxurious stay with lakeside views to boot.

Santa Barbara

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Santa Barbara deserves a spot high on any must-see list of California. Its gorgeous beaches, quaint shops, stunning street art, and plenty of delicious seafood restaurants make it a place worth experiencing for more than a long weekend. Book a stay at the divine San Ysidro Ranch , a 500-acre private enclave tailor-made for total relaxation. 

Anza-Borrego Desert State Park

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Take in the endless vistas at Anza-Borrego Desert State Park . Visitors here may find super blooms in the spring, but don’t skip over this destination in the summer, fall, or winter, either. The state park is a stellar place for hiking, admiring avant-garde art at Galleta Meadows, and even pitching a tent just about anywhere with a bit of backcountry camping.

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Looking for awe-inspiring views? Take a drive up Highway 1 to Big Sur . The cliffside community overlooks some of the most jaw-dropping coastline in the state, and it's home to some hiking trails worth exploring, too. Sleep at the Post Ranch Inn , which provides those epic ocean views out of every window.

Disneyland Resort/Christian Thompson

Sneak in a little magic by paying a visit to the Happiest Place on Earth:  Disneyland . Choose between visiting either one of its two parks, or snag a Park Hopper pass to see both in one go. Then, spend your nights at the Grand Californian Hotel & Spa , where you can view the park right out your window. 

Yosemite National Park

Matthew Micah Wright/Getty Images

Feel inspired by Mother Nature at every turn with a visit to Yosemite National Park . Here, you can gaze upon the breathtaking views of Yosemite Falls, El Capitan, and Half Dome while hiking to lookout points or taking a slow drive with the windows rolled down. Stay inside the park and camp at Curry Village , home to 14 tented cabins that sit under centuries-old trees.

Channel Islands

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Hop a boat to the Channel Islands , an archipelago that remains wild and free. Explore the eight islands, which are home to more than 2,000 species of plants and animals, by hopping from one to another or scuba diving off the coast. Again, it’s another perfect spot to pitch a tent, so you never have to leave the great outdoors. 

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Looking to paddle out with the best surfers in California? Then, it’s time to head to San Diego , the place to be for a surf lesson (or two) and lounge session on the warm, sandy shore. But the city also has plenty more to explore, from fantastic breweries to the world-class San Diego Zoo. Book a stay at Pendry San Diego , which features a rooftop pool so you can take a dip and enjoy the city skyline all in one.

DianeBentleyRaymond/Getty Images

For more wine-centric fun, head to the small town of Healdsburg, where you’ll find plenty of wineries happy to pour you their best glass. Guests here can also live like a local by shopping, dining, and strolling through the Plaza, exploring the downtown area, or taking a hike through the pristine landscapes. Book a night or more at the Montage Healdsburg , which comes with so many luxuries, you may never want to leave.

San Francisco

Reinier Snijders/EyeEm/Getty Images

Get an urban escape in San Francisco . The NorCal city is home to plenty of delicious dining venues and shopping galore on Haight Street. While here, take some time to explore the outdoor spaces too, like The Presidio and Golden Gate Park, both of which offer fantastic views. Stay at The Ritz-Carlton, San Francisco , beloved by Travel + Leisure readers, as it was voted the best hotel in the city in our 2022 World’s Best Awards.

Death Valley

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Don’t let the name Death Valley fool you. Death Valley National Park is a place teeming with life — if you know where to look. Visit Badwater Basin, the lowest point in North America, and check out the endless salt flats, which happen to be home to an endemic snail only found here. It's also worth exploring Salt Creek, home to another endemic species — the pupfish, which have evolved to live in the salinated waters. Then, snag a room at the historic Inn at Death Valley , a recently revamped desert oasis that will cater to your every whim. 

Big Bear Lake

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Find smaller mountain magic at Big Bear Lake . In the winters, the community becomes a snow-filled heaven, much to the delight of skiers and snowboarders in Los Angeles, who can get there in under a three-hour drive. Come summer, Big Bear transforms into lakeside bliss, so no need to pick one or the other, as every season here is perfect. Book a stay at Noble + Proper , a gorgeous, high-design hotel.

Santa Catalina Island

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Grab a boat to Santa Catalina Island , where you can hop on a bike (we recommend an e-bike to help battle the massive hills) and pedal for as far as your legs will take you around the jagged coast. Stop in for a bite, a drink, or an ice cream in the city of Avalon, or head inland for a tour of the island’s wild buffalo herd. Lay your head at the Hotel Atwater , a more than 100-year-old gem in Avalon. 

Redwood National Park

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Located in the northern part of the state, Redwood National Park is home to some of the tallest trees in the world — some so large, you have to drive through them to get by. Again, it’s best to stay in the park, which is entirely possible, thanks to the delightfully charming little abodes at Elk Meadow Cabins . 

Tobiah Lui/Travel + Leisure

Even though Hollywood is actually a relatively small neighborhood in Los Angeles, its larger-than-life reputation makes it a star. Come see the famed Hollywood sign , honor your favorite celebrities on the Hollywood Walk of Fame, and tour icons like the TCL Chinese Theatre. Stay at ​ The West Hollywood Edition , a sleek property located in the center of the action.

Laguna Beach

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See one more surf mecca by visiting the Southern California gem of Laguna Beach. This coastal town is bursting with artistic talent, which you can check out in its numerous galleries or by taking a self-guided tour to admire its impressive outdoor public art. Like San Diego, it, too, is a great place for a surf lesson. Or, you can always just hang on your board long enough to watch a pod of dolphins swim by. Spend the night at the Surf & Sand Resort and leave the windows open all night to snooze to the sound of the crashing waves outside. 

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The charming community of Solvang is well-known for its Danish-style architecture that will make you feel like you've been transported to Europe. Here, visitors can indulge in more of California’s wine culture, too. Book a stay right in town at the Mirabelle Inn , home to First & Oak, a Michelin Plate-designated restaurant. 

Related Articles

Official California Travel Guides

Visitors Guide Covers 2024

The 2024 California Visitor’s Guide: The Best of California is a testament to the Golden State’s playful spirit, featuring “58 Reasons Why California Is the Ultimate Playground” and scores of travel tips from passionate locals. Tourism industry businesses and DMOs are invited to  view online or order print publications at no cost .

In an exclusive interview with Zoey Deschanel, the actor, musician and mother of two recalls some of her fondest memories of growing up in California, while sharing insights about the state’s creative energy and reminiscing about the landscapes that still inspire her. The Golden State is also a wonderful place to visit for travelers of all interests, ages and abilities, as readers will discover in the guide’s diverse features. Highlights include:

"On Trend: California Aperitifs,” which features refreshing pre-dinner cocktails made with local produce  “Next-Level Glamping,” inviting readers to ditch the tent in exchange for soft-adventure getaways  “8 New Trails to Explore,” showcasing freshly constructed paths in California’s parks  “Sustainable Sips,” a guide to some of California’s eco-friendly wineries “Plan-Ahead Travel Guide,” where readers can learn how to score a spot at the state’s most coveted attractions  “6 Fabulous Film Locations,” a jet-setting guide from movie scout Lori Balton “Deep Thoughts at Séc-he,” highlighting the luxe pampering and cultural insights found in Palm Springs "Meet 9 California Ski Insiders,” featuring some of the snow experts who work at California’s iconic ski resorts "California Shopping: A to Z Guide,” a comprehensive guide to shopping throughout the Golden State

The 2024 California Visitor’s Guide: The Best of California also includes detailed information about the state’s 12 travel regions, including maps, listings, and four “Splurge vs. Save” charts that highlight experiences for every budget.

The free 500,000-circulation publication is available at California Welcome Centers, regional tourism offices, and online at VisitCalifornia.com/travel-guides . It will also be distributed in March with three Dotdash Meredith publications: Travel + Leisure, Food & Wine, and Real Simple.

Road Trips Guide & Map Bundled with the new Visitor's guide are two publications that inspire visitors to explore the state and extend their stays. Visitors looking to explore California’s open roads can also pick up the most recent California Road Trips Guide. The magazine features celebrated performer Jennifer Hudson, who shares her favorite getaways around the Golden State. You’ll also find 8 fun-filled itineraries that start and end at different airports, making it super easy to focus your adventure in any region of the state.

The California Official State Map is yet another valuable resource for those looking to travel within the state. The foldout map is infused with editorial insights about noteworthy drives throughout the state and also lists mileage information, car rental options and California Welcome Center locations.

Order and view today.

california tourism guide

California Vacation Planning

CA Visitor’s Guide, Maps and Travel Brochures – 2024

Not only will a bit of advance trip planning allow you to get the most out of your visit to California, it can also help you save you money and avoid travel missteps. Below are some resources that will help you get your planning process started.

california tourism guide

When you click here , you’ll see an option to choose either a Single or Bulk Order, and underneath that you’ll see links to access Digital versions of the Visitor’s Guide and Road Trips Guide. The digital Visitor’s Guide has been updated for 2024, but at the time of this writing the Road Trips guide is still the 2023 publication.

A 2024 addition to Visit California’s brochure page is the mention of an “Official State Map” — although this appears to only be available to people who request a mailed guide and is not available digitally. We suspect it’s the map that was included in last year’s Road Trips Guide, which frankly is of very limited use for California vacation planning purposes. California is a BIG state to fit on an 8-1/2 x 11-inch page; consequently, it’s very difficult to see any area in detail. As you’ll see in the California Tourism Maps section below, we recommend using Google Maps. Here’s a link to a Google Map of California , and you can use the +/- buttons in the lower, right-hand corner to focus on a specific area of interest.

If you live in the U.S. or Canada and need a printed tourist guide sent to you by mail — updated in 2024 — click on the Single Order option. The next screen presents choices for Language (only English is available at the time of this writing) and Country Version (U.S. or Canada are the present choices). Once you’ve made your selections, clicking the Next button takes you to a screen at which you’ll provide your name and email address and be given an option to subscribe to the state’s email list. When you’ve completed that screen, click Next and a screen for your address details will appear. Once you’ve completed that, you’ll also need to acknowledge consent for them to mail the guide to you and then click the Submit button.

In our experience, processing and delivery within the U.S. can take anywhere from two to eight weeks. If your departure date doesn’t allow for the mail option, you may want to stop at one of the state’s Tourist Information Centers when you arrive.

California Tourist Information Centers

There are California Tourist Information Centers at various locations throughout the state — click here for the list complete with physical location, email addresses and phone numbers — where you can obtain free brochures, maps, attraction offers and lodging information once you arrive in the area.

California Tourism Maps

For each of the California Tourist Guide’s areas (see the navigation buttons at the top of the page) you’ll find a map within an article that provides a general overview of what there is to see and do there. You’ll also find links to maps that have been created by other websites in many of our articles. Most of those maps — some are for self-guided walking tours, others are for wine appellations, etc. — are made available as downloadable and printable pdf files.

When it comes to mapping out a specific route to locations that you plan to visit in California, we always use Google Maps and the associated free smartphone app. One thing worth noting here is that there are areas where you may lose cell phone reception, so if you’re traveling to an off-the-beaten path location it’s a good idea to search for the map(s) you may need before your trip and either take a screenshot or otherwise save them for offline use.

The State also provides online map resources: this one is useful if you’re wondering about current road conditions (weather, accidents, etc.), and here’s a good map for an overview of California cities and highways (again, though, we think Google Maps is the best travel planning resource for all your mapping needs, including accessing information about public transportation options).

Tourism Resources in California Cities

Elton John wax figure at San Francisco CVB

Visitor Information for California National Parks

All of the California National Parks also have facilities to help travelers make the most of their visits. Additionally, in February 2021 the National Park Services released a new smartphone/ipad app wherein you can access maps and information about all the Parks; app details and download access can be found at the preceding link.

Photo of Elton John wax figure at SF Welcome Center by gérard via flickr (Creative Commons).

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California Travel Guide

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Publicized and idealized all over the world, California has a formidable reputation as a terrestrial paradise of sun, sand and surf, also boasting fast-paced, glitzy cities, primeval old-growth forests and vast stretches of deserts. While it’s been the source of some of the country’s most progressive movements, from the protests of the Sixties to modern environmentalist, civil rights and various reform activities, its economy has only just started to recover from the 2008–12 state budget crisis, bankruptcy narrowly avoided. Nonetheless, California’s GDP remains bigger than that of most European countries, and regardless of its economic ups and downs, the “Golden State” retains an unbreakable grip on the world’s imagination, thanks in large part to Hollywood.

Brief history

Bakersfield and the san joaquin valley, the bay area, california climates, the central coast.

  • California's Deserts

The Gold Country

Northern coast california.

  • California's Northern Interior

Sequoia and Kings Canyon national parks

Sierra national forest, the wine country, yosemite national park.

California is far too large to be fully explored in a single trip – much will depend on what you’re looking for. Los Angeles is easily the biggest and most stimulating city: a maddening collection of diverse neighbourhoods, from the Mexican and Japanese enclaves downtown and family fun of Disneyland to the glitz of Beverly Hills and craziness of Venice Beach, knitted together by miles of traffic-clogged freeways. To the south, the more conservative metropolis of San Diego has broad, welcoming beaches, great food (featuring delicious tacos considering its proximity to Mexico) and a renowned zoo, while further inland, the deserts, most notably Death Valley, make up a barren and inhospitable landscape of volcanic craters and saltpans that in summer becomes the hottest place on earth. Heading north, the central coast is a gorgeous run that takes in lively small towns such as Santa Barbara and Santa Cruz.

California’s second city, San Francisco, is a European-styled jewel whose wooden Victorian houses and steep hills make it one of the world’s most distinctive and appealing cities. To the east, mesmerizing national parks include Yosemite, where waterfalls cascade into a sheer glacial valley, and Sequoia/Kings Canyon with its gigantic trees, as well as the ghost towns of the Gold Country. North of San Francisco the countryside becomes wilder, wetter and greener, peppered with volcanic tablelands and verdant mountains.

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As you might expect, a car is necessary for exploring much of California (see our feature on the best California road trip routes). A city such as Los Angeles couldn’t exist without the automobile, and in any case driving down the coastal freeways in a sleek convertible is too much fun to resist. And if you plan to do any long-distance cycling, travelling from north to south can make all the difference – the wind blows this way in the summer, and the ocean side of the road offers the best views.

Spaniard Juan Cabrillo first sighted San Diego harbour in 1542, naming it California after an imaginary island from a Spanish novel, but in 1602 Sebastián Vizcáino bestowed most of the place names that still survive; his exaggerated description of Monterey as a perfect harbour led later Spanish colonizers to make it the region’s military and administrative centre. Father Junípero Serra first established a small Catholic mission and presidio (fort) at San Diego, and by 1804 a chain of 21 missions, each a long day’s walk from the next along the dirt path of El Camino Real (The Royal Road), ran from San Diego to San Francisco. Native Americans were either forcibly converted to Catholicism or executed, with disease killing off those who managed to survive the Spanish onslaught.

Mexico gained its independence in 1821, taking control of California, but Americans were already starting to arrive, despite the immense difficulty of getting to the Mexican state – three months by sea or four months by covered wagon. The growing belief that it was the Manifest Destiny of the United States to cover the continent from coast to coast, evident in the imperialist policies of President James K. Polk, soon led to the brief Mexican-American War. By January 1847 the Americans controlled the entire West Coast, and Spanish-speaking Californios were gradually marginalized. In 1850 California became the 31st state.

The Gold Rush of 1849 made not just California, but insured that the American West would be colonized in a matter of decades. A mere nine days before the signing of the treaty that ended the Mexican-American war, flakes of gold were discovered in the Sierra Nevada, leading to a rush of prospectors from all parts of the world. It took just fifteen years to pick the land clean of visible gold, and the transcontinental railroad was completed in 1869, linking the gold fields to the rest of the USA. Due to cut-rate rail prices and the lure of a dry, toasty climate and bountiful citrus groves, hordes of newcomers came from the Great Plains to Southern California and helped make Los Angeles the state’s biggest city. Thanks to this migration, along with periodic real-estate booms and the rise of the film industry, California became the nation’s fastest-growing state. Heavy industry followed during World War II, in the form of shipyards and aeroplane factories.

As home to the Beats in the 1950s and the hippies in the 1960s, California was at the leading edge of global cultural change. The economic counterpart of this shift also developed when Proposition 13, in 1978, augured a national trend to dramatically cut taxes at the cost of government solvency (not resolved until the passage of Proposition 30 in 2012 signalled a dramatic reversal). The 1980s saw further right-wing gains, with a string of laissez-faire Republican governors, and the 1990s crash-landed in economic scandal, a depressed housing market, rising unemployment, gang violence and race riots in LA – compounded by earthquakes, drought and flooding.

Some of the glow has further come off the golden state in the twenty-first century, but countless new migrants – many from Latin America – continue to arrive. One of these immigrants, Austrian Arnold Schwarzenegger, had the good fortune to become a well-paid action movie hero before taking his place as 38th California governor, and the misfortune to rule during the recent, severe economic recession, which helped weaken the state’s economy and pop the unemployment rate above twelve percent. By 2013 the Democrats had a majority in both houses of the state legislature, and Jerry Brown, the Democratic governor who replaced Schwarzenegger in 2011, signed a balanced budget for the state, its first in years, ushering in what Californians hope will be the beginning of a sustained recovery.

The vast interior of California is split down the middle by the Sierra Nevada (Spanish for “snowy range”), or High Sierra, a sawtooth range of snow-capped peaks that stands high above the semi-desert of the Owens Valley. The wide San Joaquin Valley in the west was made fertile by irrigation projects during the 1940s, and is now almost totally agricultural.

The flat, colourless oil town of BAKERSFIELD is the unlikely home of the country’s largest community of Basque descent, and one of the liveliest country music scenes in the nation. During the late 1950s and 1960s it become known for its distinctive “Bakersfield Sound”, a far less slick and commercial affair than its Nashville, Tennessee counterpart, epitomized by the gutsy honky-tonk of local artists such as Merle Haggard and Buck Owens. Even today the city serves as something of an alternative to the glossy country pop coming from Tennessee, and Bakersfield’s honky-tonks are jumping every weekend night, when Stetson hats and fringy shirts are the required apparel and audiences span generations.

Of the nearly seven million people who live in the vicinity of San Francisco, only one in eight lives in the city itself. Everyone else is spread around the Bay Area, a sharply contrasting patchwork of mostly rich and some poor towns dotted down the peninsula or across one of the three impressive bridges that span the chilly waters of the exquisite natural harbour. In the East Bay are hard-working Oakland and intellectual Berkeley, while south of the city, the Peninsula holds the gloating wealth of Silicon Valley. To the north across the Golden Gate Bridge is the woody, leafy landscape and rugged coastline of Marin County, a combination of ostentatious luxury and copious natural beauty.

Berkley (named after the English philosopher-theologian George Berkeley) is dominated by the University of California, one of America’s most famous places of learning, especially known for progressive politics. The very name of Berkeley conjures up images of dissent and it remains a solidly left-wing oasis, although today the campus prides itself on its high academic rankings and Nobel-laureate-laden faculty. Sproul Plaza, in front of the school’s entranceway, Sather Gate, is where the Free Speech Movement began. Stroll the campus’s tree-shaded pathways or join the free student-led tours that leave from the elegant Campanile (Mon–Sat 10am, Sun 1pm).

The campus’s grand buildings and thirty thousand students give off an energy that spills south down raucous Telegraph Avenue, where dishevelled vendors peddle rainbow bracelets in front of vegetarian restaurants, pizza joints and book- and music stores. Just off it is the now-quiet People’s Park, a site of almost-daily pitched battles between protestors and police in the Sixties and early Seventies, part of the revolt against the Vietnam War.

Older academics congregate in Northside, popping down from their woodsy hillside homes to partake of goodies from Gourmet Ghetto – the restaurants, delis and bakeries on Shattuck Avenue, including the renowned Chez Panisse (see p.897). North of here, on the hills, Tilden Regional Park has good trails and a fine rose garden. Along the bay itself, at the Berkeley Marina, you can rent windsurfing boards and sailboats, or just watch the sun set behind the Golden Gate.

Marin County

Across the Golden Gate from San Francisco, Marin County is an unabashed introduction to Californian self-indulgence in wonderful natural surroundings: a pleasure zone of conspicuous luxury and abundant natural beauty, with sunshine or fog, sandy beaches, high mountains and thick redwood forests. Though in the past the region served as logging headquarters, the county is now one of the wealthiest in the USA, attracting young professionals to its swanky waterside towns.

Burt Bacharach could easily find SAN JOSE today by heading south from San Francisco and following the heat and smog that collects below the Bay. Although one of the fastest-growing cities in California, it is not strong on identity – though in area and population it’s close to twice the size of San Francisco. Sitting at the southern end of the peninsula, San Jose has over the last three decades emerged as the civic heart of Silicon Valley. Ironically, it’s also acknowledged as the first city in California, though the only sign of this is the unremarkable eighteenth-century Mission Santa Clara de Asis, on the pleasant campus of the Jesuit-run Santa Clara University.

The area’s most famous landmark is the relentlessly hyped Winchester Mystery House, 525 S Winchester Blvd, just off I-280 near Hwy-17, a folly of a mansion built by Sarah Winchester, heiress to the Winchester rifle fortune following her husband’s death in 1884, to appease the spirits of those killed with the weapons. The Rosicrucian Egyptian Museum, 1660 Park Ave, houses a brilliant collection of Assyrian and Babylonian artefacts, while the revamped Tech Museum of Innovation, downtown at 201 S Market St, contains hands-on displays of high-tech engineering as well as an IMAX theatre.

Sports in the San Francisco Bay Area

The Oakland Athletics play at the usually sunny Oakland Coliseum (T510 638 4900, W), which has its own BART station. The San Francisco Giants play at gleaming AT&T Park, where home runs sometimes land in the bay.

By the time you read this, the resurgent San Francisco 49ers will have relocated to Santa Clara in the South Bay, where you may have to pay around $100 per seat. The struggling Oakland Raiders share the Oakland Coliseum (Wraiders.com) with the Athletics.

The Golden State Warriors play at Oracle Arena in Oakland, next door to the Oakland Coliseum.

The formidable San Jose Sharks play at the SAP Center in San Jose.

The San Jose Earthquakes, draw respectable crowds at collegiate Buck Shaw Stadium in Santa Clara.

The climate in southern California features seemingly endless days of sunshine and warm, dry nights, with occasional bouts of winter flooding. Coastal mornings can be hazy or overcast, especially in May and June. In San Francisco it can be chilly all year, and fog rolls in to spoil many a sunny day, though you can expect extreme variations in the Bay Area as a whole (you’ll soon see why the locals talk about “microclimates” around here). Much more so than in the south, winter in northern California can bring rain for weeks on end. Most hiking trails in the mountains are blocked between October and June by the snow that keeps California’s ski slopes among the busiest in the nation.

Between Los Angeles and San Francisco, the four hundred or so miles of the Central Coast are home to a few modestly sized cities and lined by clean, sandy beaches and dramatic stretches of cliffs and capes. Of the various highlights, Big Sur is one of the most rugged and beautiful stretches of coastline in the world, Santa Barbara is a wealthy resort full of old and new money, and Santa Cruz is a coastal town with multiple identities. In between, languorous San Luis Obispo makes a good base for visiting Hearst Castle, the hilltop palace of publishing magnate William Randolph Hearst. Almost all of the towns grew up around the original Spanish Catholic missions, many of which feature their original architecture – Monterey, 120 miles south of San Francisco, was California’s capital under Spain and Mexico, and briefly the state capital in 1850.

While not an official geographical designation, wild and craggy BIG SUR is the de facto regional name for the ninety miles of rocky cliffs and crashing seas along the California coast between Hearst Castle and the Monterey Peninsula; the breathtakingly unspoilt area extends inland for about twenty miles, well into the Santa Lucia Mountains. Running through this striking terrain is exhilarating Hwy-1, carved out of bedrock cliffs hundreds of feet above the frothing ocean and opened in 1937. Resist the temptation to bust through Big Sur in a single day, though; the best way to enjoy its perfect isolation and beauty is slowly. Leave the car behind as often as you can and wander through its numerous parks, where a mere ten-minute walk can completely remove you from any hint of the built environment.

Santa Barbara

Beautifully sited on gently sloping hills above the Pacific Ocean, SANTA BARBARA’s low-slung Spanish Revival buildings feature red-tiled roofs and white stucco walls, while its wide, golden beaches are lined by palm trees along a curving bay. State Street, the main drag, is home to an appealing assortment of diners, bookshops, coffeehouses and nightclubs.

The quintessential California beach town, SANTA CRUZ, 75 miles south of San Francisco, is sited at the foot of thickly wooded mountains beside clean, sandy beaches. Its strong hippie vibe and university-town status provides a sharp contrast to the upscale resort sophistication of Monterey Peninsula across the bay.

California's Deserts

The hot and forbidding landscape of California’s deserts exerts a powerful fascination for adventurous travellers. The two distinct regions are the Low Desert in the south, the most easily reached from LA, containing the opulent oasis of Palm Springs and the primeval expanse of Joshua Tree National Park; and the Mojave or High Desert, dominated by Death Valley and stretching along Hwy-395 to the sparsely populated Owens Valley, infamous as the place from which LA stole its water a hundred years ago.

It is impossible to do justice to this area without a car. Palm Springs can be reached on public transport from LA, but only the periphery of Joshua Tree is accessible and it’s a long hot walk to anywhere worth seeing. You can get as far as dreary Barstow on Greyhound and Amtrak, but no transport traverses Death Valley, understandably so in the summer.

Since 1999 the Coachella Valley Music and Arts Festival (commonly known simply as “Coachella”), has been held across several stages at the Empire Polo Club south of downtown Indio at 81-800 Ave 51 (25 miles southeast of Palm Springs). The massive three-day rock and alternative music festival is packed with big-name artists and is wildly popular, despite the high cost of attending. The Stagecoach Festival (stagecoachfestival.com) is the outdoor country music festival “cousin” of Coachella, typically taking place one week later at the same venue.

Death Valley National Park

DEATH VALLEY – famously known as the hottest place on earth – is a place where sculpted rock layers form deeply shadowed, eroded crevices at the foot of silhouetted hills, their exotic minerals turning ancient mud flats into rainbows of sunlit iridescence. Throughout the summer, the temperature averages 112°F and the hot ground can reach near boiling. Better to come in spring, when wild flowers are in bloom and it’s generally mild and dry. The central north–south valley contains two main outposts, Stovepipe Wells and Furnace Creek, site of the visitor centre.

Dante’s View, 21 miles south on CA-190 and ten miles along a very steep access road, offers a fine morning vista in which the pink-and-gold Panamint Mountains are highlighted by the rising sun. Near Stovepipe Wells, some thirty miles northwest of Furnace Creek, spread fifteen rippled and contoured square miles of ever-changing sand dunes. The most popular sight, though, is the surreal Scotty’s Castle, forty miles north of Stovepipe Wells, built in the 1920s as a luxury desert retreat; tours take in the decorative wooden ceilings, indoor waterfalls and a remote-controlled player piano.

When travelling through this shadeless, desiccated area, be careful about heading out in the middle of the day (when the danger of heatstroke is at its worst), and always carry plenty of water for both car and body.

Joshua Tree National Park

Covering a vast area where the high Mojave meets the lower Colorado Desert, JOSHUA TREE NATIONAL PARK is one of the most magical and intriguing of California’s national parks. Almost 1250 square miles have been set aside for the park’s ragged and gnarled namesakes, which aren’t trees at all, but a type of yucca, similar to an agave. Named by Mormons in the 1850s, who saw in their craggy branches the arms of Joshua pointing to the promised land, Joshua trees can rise up to 40ft tall, and somehow manage to flourish despite the extreme aridity and rocky soil.

This unearthly landscape is ethereal at sunrise or sunset, when the desert floor is bathed in red light; at noon it can be a furnace, with temperatures topping 125°F in summer. Still, the park attracts campers, day-trippers and rock-climbers for its unspoiled beauty, gold-mine ruins, ancient petroglyphs and striking rock formations.

A visit to Keys Ranch (reservations recommended on 760 367 5555) provides a testament to the difficulty of making a life in such a difficult environment, but if you’d rather wander around the national park by yourself, there are many options: one of the easiest hikes (3 miles, foot-travel only) starts one and a half miles from Canyon Road, six miles from the Twentynine Palms visitor centre, at 49 Palms Oasis. West of the oasis, quartz boulders tower around the Indian Cove campground; a trail from the eastern branch of the campground road heads to Rattlesnake Canyon, where, after rainfall, the streams and waterfalls break an otherwise eerie silence among the monoliths.

Moving south into the main body of the park brings you to the Wonderland of Rocks, which features rounded granite boulders that draw rock-climbers from around the world. One fascinating trail climbs four miles past abandoned mines to the antiquated foundations and equipment of Lost Horse Mine, which produced around five million dollar’s worth of gold and silver between 1894 and 1931 (in today’s money). You can find a brilliant desert panorama of badlands and mountains at the 5185ft Keys View nearby, from where Geology Tour Road leads down to the east through the best of Joshua Tree’s rock formations and, further on, to the Cholla Cactus Garden, a quarter-mile loop through an astonishing concentration of the “jumping” cholla cactus.

The vitreous blue expanse of Mono Lake sits in the midst of a volcanic desert tableland in the eastern shadow of Yosemite National Park. This science-fiction landscape holds two large islands – one light-coloured (Paoha), the other black (Negit) – surrounded by salty, alkaline water. Strange sandcastle-like formations of tufa – calcium deposited from springs – were exposed after Los Angeles extended an aqueduct carrying water diverted from the lake’s feeder streams into the Mono Basin through an eleven-mile tunnel. Mono Lake is the primary nesting ground for the state’s California gull population – twenty percent of the world’s total – and a prime stopover for hundreds of thousands of grebes and phalaropes.

Around 150 years before techies from all over the world rushed to California in search of Silicon gold, rough-and-ready “forty-niners” invaded the GOLD COUNTRY of the Sierra Nevada, about 150 miles east of San Francisco, in search of the real thing. The area ranges from the foothills near Yosemite to the deep gorge of the Yuba River two hundred miles north, with Sacramento as its largest city. Many of the mining camps that sprang up around the Gold Country vanished as quickly as they appeared, but about half still survive. Some are bustling resorts, standing on the banks of whitewater rivers in the midst of thick pine forests; others are just eerie ghost towns, all but abandoned on the grassy rolling hills. Most of the mountainous forests along the Sierra crest are preserved as near-pristine wilderness, with excellent hiking and camping. There’s also great skiing in winter, around the mountainous rim of Lake Tahoe on the border between California and Nevada.

One of the highest, deepest, cleanest and coldest lakes in the world, Lake Tahoe is perched high above the Gold Country in an alpine bowl of forested granite peaks. Longer than the English Channel is wide, and more than 1000ft deep, it’s so cold that perfectly preserved cowboys who drowned more than a century ago have been recovered from its depths. The lake straddles the Nevada state line as well and lures weekenders with sunny beaches in the summer, snow-covered slopes in the winter and bustling casinos year-round.

Lake Tahoe skiing

Lake Tahoe rivals the Rocky Mountains in offering some of the best downhill skiing and snowboarding in North America. Although skiing is not cheap – lift passes can cost well over $60/day and ski/snowboard rental $30–35 – most resorts offer decent-value pass/rental/lesson packages or multiday discounts, especially if booked in advance online. Cross-country skiing is also popular, with rentals around $20 and trail passes in the region of $15–30.

Downhill skiing

Reachable by shuttle from Southshore, 2 miles from the casinos, or via the gondola on Hwy-50, next to the state line 775 586 7000, skiheavenly.com. Prime location and sheer scale (85 runs and 29 lifts) make this one of the lake’s most frequented resorts, and it also offers the highest vertical skiing served by a lift in the area.

Squaw Valley USA

Squaw Valley Rd, halfway between Truckee and Tahoe City 530 583 6955, squaw.com. Thirty-three lifts service more than 4000 acres of unbeatable terrain at the site of the 1960 Winter Olympics. Non-skiers can take the cable lift and use the ice-skating/swimming pool complex for the day.

Cross-country skiing

Royal gorge.

Soda Springs, 10 miles west of Truckee 530 426 3871, royalgorge.com. The largest and best of Tahoe’s cross-country resorts has 204 miles of groomed trails.

Spooner Lake

Nevada, at the intersection of Hwy-50 and Hwy-28 775 749 5349, spoonerlake.com. The closest cross-country resort to South Lake Tahoe has lake views and 63 miles of groomed trails.

The fog-bound towns and windswept, craggy beaches of the northern coast that stretches all the way to the Oregon border is better suited for hiking and camping than sunbathing, with cool temperatures year-round and a huge network of national, state and regional parks preserving magnificent redwoods, the tallest and among the oldest trees on earth.

Bigfoot Country

Willow Creek, forty miles east of Arcata, is the self-proclaimed gateway to “Bigfoot Country”. Reports of giant 350- to 800-pound humanoids wandering the forests of northwestern California have circulated since the late nineteenth century, fuelled by long-established Native American legends, but weren’t taken seriously until 1958, when a road maintenance crew found giant footprints. Thanks to their photos, the Bigfoot story went worldwide. However, in 2002, the bereaved family of Ray L. Wallace claimed he made the 1958 footprints, a hoax they had promised to keep secret until after his death. But the number and variety of prints (more than forty, since 1958) still points to a Bigfoot mystery, and the small Willow Creek-China Flat Museum (bigfootcountry.net) in Willow Creek has details of Bigfoot’s alleged activities, as well as local Native American artefacts.

California's Northern Interior

The remote northern interior of California, cut off from the coast by the Shasta Cascade range and dominated by forests, lakes and mountains, is largely uninhabited. I-5 leads through the heart of this near-wilderness, forging straight through the unspectacular farmland of Sacramento Valley to Redding – the region’s only buses follow this route. Redding makes a good base for the Whiskeytown-Shasta-Trinity area and the more demanding Lassen Volcanic National Park. Mountaineers and the spiritually minded flock to Mount Shasta, which is close enough to the volcanic Lava Beds at the very northeastern tip of the state for them to be a long but feasible day’s car trip.

Relatively free from smog and overbuilt freeways, SAN DIEGO is the second most populous city in California – affluent and libertarian, but also easy-going and friendly. In 1769 it was the site of the first Spanish mission in California, but the city only really took off with the arrival of the Santa Fe Railroad in the 1880s. During World War II the US Navy made San Diego its Pacific Command Center, but since the end of the Cold War the military sector had reduced dramatically; San Diego has since become a biotech industry hub and is home to telecommunications giant Qualcomm, founded here in 1985. However, it is San Diego’s reputation as an ocean-oriented “resort city” that provides much of its current appeal, its long white beaches, sunny weather and bronzed bodies giving rise to the city’s well-deserved nickname, “Sandy Ego”.

Balboa Park

Less than two miles northeast of downtown, sumptuous Balboa Park is one of the largest museum enclaves in the USA, as well as a delight for its landscaping, traffic-free promenades, and stately Spanish Colonial-style buildings. Near the centre, the Spreckels Organ Pavilion (concerts Sun 2–3pm; free; Wsosorgan.com) is worth a look as the home of one of the world’s largest organs, with some 4500 pipes. Most of the major museums flank El Prado, the pedestrian-oriented road that bisects the park.

Automotive Museum

Classic motorcycles and cars, among them a 1948 Tucker Torpedo – one of only fifty left.

Museum of Man

Huge anthropological museum containing Maya and Native American artefacts and Egyptian relics.

Natural History Museum

1788 El Prado. Fabulous collection of fossils, hands-on displays of minerals and exhibits on dinosaurs and crocodiles.

Reuben H. Fleet Science Center

1875 El Prado. Vast child-oriented museum of science-lite amusements with an IMAX theatre.

San Diego Museum of Art

Containing a solid stock of European paintings, from the Renaissance to the nineteenth century; highlights includeHals and Rembrandt.

Timkin Museum of Art

Gallery containing a stirring collection of Russian icons and paintings including Rembrandt’s Saint Bartholomew, Jacques-Louis David’s portrait of Cooper Penrose and Cranberry Harvest, a masterpiece by Eastman Johnson.

Mission Beach and Pacific Beach

The biggest-name public beaches in San Diego are Mission Beach, the peninsula that separates Mission Bay from the ocean, and its northern extension, Pacific Beach – nightlife central for coastal San Diego. Enjoy nursing a beer at one of the many beachfront bars, or rollerblade or bike down Ocean Front Walk, the concrete boardwalk running the length of both beaches. A mile north of Pacific Beach’s Crystal Pier, Tourmaline Surfing Park, La Jolla Boulevard at Tourmaline Street, is reserved exclusively for the sport, as well as windsurfing – but no swimmers are allowed. If you don’t have a board, a good alternative is a few miles north at Windansea Beach, a favourite surfing hot spot that’s also fine for swimming and hiking alongside the oceanside rocks and reefs.

San Diego’s gourmet food trucks

Don’t leave San Diego without sampling the city’s dynamic food truck scene; these ain’t your average kebab vans. Always check Twitter feeds (listed on the websites) for the latest locations, times and menus (see also sdfoodtrucks.com).

Devilicious deviliciousfoodtruck.com. Already a San Diego institution, with its signature butter-poached lobster grilled cheese sandwich a real treat.

Miho Gastrotruck mihogastrotruck.com. Top-quality farm-to-table truck, with an ever-changing menu that might feature Californian salmon tacos and fried chicken with biscuits.

Super Q Food Truck superqfoodtruck.com. Hickory-smoked BBQ comes to San Diego; magnificent brisket, pulled pork and crispy sweet potato fries.

Tabe BBQ tabebbq.com. Some of the best Asian-fusion street food in the whole country: think char-grilled pork or beef marinated in a traditional, spicy Korean sauce.

San Diego Zoo

Easily one of the city’s biggest and best-known attractions, San Diego Zoo lies immediately north of the main museums in Balboa Park and is generally regarded as the country’s premier zoo. It’s an enormous place, and you can easily spend a full day or more here, checking out major sections devoted to the likes of chimps and gorillas, sun and polar bears, lizards and lions, and flamingos and pelicans. There’s also a children’s zoo, with walk-through birdcages and an animal nursery, and the Koalafornia Adventure, highlighting Australian animals, added in 2013. Take a guided bus tour early on to get an idea of the layout, or survey the scene on the vertiginous Skyfari, an overhead tramway. Bear in mind that the zoo’s beloved giant pandas Bai Yun, Gao Gao and their offspring spend a lot of time sleeping or being prodded by biologists in the park’s Giant Panda Research Station. If you have access to a car you might want to consider visiting the associated San Diego Safari Park at Escondido (35 miles north) – combo tickets are available.

The southernmost of the Sierra Nevada national parks are Sequoia and Kings Canyon. As you might expect, Sequoia National Park contains the thickest concentration – and the biggest specimens – of giant sequoia trees found anywhere, something that tends to overshadow its assortment of meadows, peaks, canyons and caves. Kings Canyon National Park has comparatively few big trees, but compensates with a gaping canyon gored out of the rock by the Kings River as it cascades down from the High Sierra.

Sierra National Forest, sited between Kings Canyon and Yosemite national parks, offers a chance to hike and camp in near-complete solitude. Planning is essential, though – public transport is nonexistent, and roads and trails can often close due to bad weather.

The popular Shaver Lake and Huntington Lake area, rich in campgrounds, soon give way to the isolated alpine landscapes beyond 9200ft Kaiser Pass. The sheer challenge posed by the rugged, unspoiled terrain of adjoining John Muir Wilderness can make the national parks look like holiday camps, though the area can get surprisingly busy (for a wilderness) in the summer. You can bathe outdoors at nearby Mono Hot Springs, or head for Mono Hot Springs Resort, near Edison Lake, which has indoor mineral baths along with primitive cabins.

The warm and sunny hills of Napa and Sonoma valleys, which run almost parallel to each other an hour north of San Francisco, are by reputation at the centre of the American wine industry. In truth, less than five percent of California’s wine comes from the region, but what it does produce is America’s best. In summer, cars jam the main arteries as visitors embark on a day’s hectic tasting.

Napa Valley wineries

Almost all of Napa Valley’s wineries offer tastings, though not all have tours. There are more than three hundred wineries in all, producing wines of a very high standard, so your taste should ultimately determine the ones you visit.

Beringer Vineyards

Napa Valley’s most famous piece of architecture, the gothic “Rhine House”, modelled on the ancestral Rhine Valley home of Jacob Beringer, graces the cover of many a wine magazine. Expansive lawns and a grand tasting room, heavy on dark wood, make for a regal experience. Tasting $20, tour $30.

Chateau Montelena

Smaller but highly rated winery, nestled below Mount St Helena. The Cabernet Sauvignon in particular is acquiring a fine reputation. Tasting $20, tour $30.

Clos Pégase

A flamboyant upstart at the north end of the valley, this high-profile winery amalgamates fine wine and fine art, with a sculpture garden around buildings designed by postmodern architect Michael Graves. Tasting $15.

Goosecross Cellars

It’s well worth taking time to locate this friendly family-run winery, tucked away off Yountville Cross Rd. Crush-time is fun and its Chardonnay especially good. Tasting $20, tours by appointment ($30).

Sonoma Valley wineries

Nearly fifty wineries are scattered across the Sonoma Valley but there’s a good concentration in a well-signposted group a mile east of Sonoma Plaza, down East Napa Street. Some are within walking distance but often along quirky back roads, so take a winery map from the tourist office and follow the signs closely.

Bartholomew Park Winery

This lavish Spanish Colonial building is surrounded by some great topiary in the gardens and extensive vineyards. The wines are relatively inexpensive vintages that appeal to the pocket and palate alike. There’s a good little regional history museum, too, that also provides an introduction to local viticulture. Tasting $10.

Benziger Family Winery

Beautiful vineyard perched on the side of an extinct volcano next to Jack London State Park. There are five or six daily tram tours through the fields ($15) with

an emphasis on viticulture, or a self-guided tour introducing trellis techniques. Tasting $10–20; tour $40. Daily 10am–5pm. Tours 11.15am, 12.45pm & 2.15pm.

Buena Vista Carneros

Oldest and grandest of the wineries, founded in 1857, whose wine has re-established a good reputation after some slim years. The tasting room, a restored state historical landmark, features a small art gallery. Tasting $10 including glass, tours from $30.

Noted for its “gutsy, unapologetic” Zinfandel and advertising a “no wimpy” approach to the wine business, this unpreten­tious winery is particularly friendly and easy-going. Well-known to locals for its summer BBQs. Tasting $15, tour $15.

Put simply, Yosemite Valley, nestled in YOSEMITE NATIONAL PARK, and created by glaciers gouging through the canyon of the Merced River, is one of the world’s most dramatic geological spectacles. Just seven miles long and less than one mile across, it’s walled by 3000ft near-vertical cliffs, streaked by tumbling waterfalls and topped by domes and pinnacles that form a jagged silhouette against the sky. At ground level, grassy meadows are framed by oak, cedar and fir trees; deer, coyotes and black bears abound. You can visit any time of year – even in winter when the waterfalls ice over and most trails are blocked by snow.

In 1864, President Abraham Lincoln signed into law the landmark Yosemite Grant, which set aside Yosemite Valley and the Mariposa Grove for public use and preservation. In 1890, Yosemite became the third national park in the USA, thanks in great part to the campaigning work of naturalist John Muir, a Scottish immigrant who spearheaded the conservation movement that led to the founding of the Sierra Club.

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15 california travel tips for your first trip.

California is one of the most diverse and exciting places in the United States. With its stunning coastline, world-class cities, incredible natural parks, and vibrant cultural scene, it’s no wonder that California is a must-visit on many traveler’s lists.

If you’re planning your first trip to California, there are a few things you should learn first, so you can have an amazing time without having to learn these lessons DURING your trip.

Since this is such a large and diverse state, you’re going to need to be armed with the best travel tips that will help you get around safely and easily, without mishaps. Here are 15 California travel tips to help you make the most of your adventure.

» You might be interested in Southern California vs Northern California: Which Destination is Right for You?

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California Travel Tips

Don’t try to do everything.

California is a huge state and there is so much to see and do. If you’ve started planning a trip, you already know this. The distance from San Francisco to Los Angeles is 6 hours of driving, without traffic, and without stops.

If you’re thinking you can see it all, you’re going to be disappointed when Google tells you otherwise. My best tip for new visitors to California is “ don’t try to do everything “.

I know that seems like common sense, but you’d be surprised how many people try to plan a crazy trip that leaves them dissatisfied with the experience – and maybe even blaming California for it. I mean, that traffic!

Instead of rushing, pick a few key places you really want to visit and take the time to enjoy them. Road trips in California are usually designed so you can see a lot of things between 2 major cities. Here are a few of ours you might enjoy.

  • 12 Epic California Road Trip Routes
  • The Perfect San Francisco to San Diego Road Trip
  • The Perfect Northern California Road Trip
  • The Ultimate Pacific Coast Highway Road Trip

snowmobiling in California

Plan According to the Season

California is vast and its weather can vary significantly from region to region. Coastal areas tend to have moderate temperatures year-round, while inland regions can experience scorching summers and cold winters.

Research the areas you plan to visit, including what the weather is both day and night. You might want to change your plans depending on the heat in a particular location. For instance, it can be quite cold in Joshua Tree in the winter, but it gets up to 100 degrees F during the summer. Maybe you want to go there during the shoulder season instead of July.

If you’re visiting Disneyland , remember that there are school holidays that make visiting there not so fun. Be sure to check school calendars and their own events calendar to know what you’re getting into.

Some areas in Northern California get a lot of snow during the winter and the season starts earlier and goes later than you might think. Be sure to check whether it’s likely your destination will have snow when you visit so you can plan accordingly.

  • When is the best time to visit Santa Barbara?
  • When is the best time to visit Joshua Tree?
  • When is the best time to visit Yosemite National Park?

road trip in an rv

Rent a Car or RV

Public transportation can be limited, especially outside of major cities. If you plan on exploring multiple areas, you’ll need to rent a car for the most flexibility. Even inside of major cities, like Los Angeles and San Diego, the public transportation options are slim. You won’t necessarily be able to get around on foot or even by bus.

If you’re not sure, try to plan your city itinerary with public transportation options only, then you can add in a car for the days you think you might need to leave the city, or to see other areas further outside the city.

Since it costs quite a bit to park at hotels in the city, you might want to build your itinerary so that you will have a few car-free days in the city first, then rent a car for the day trips you might take later on.

We also recommend renting an RV if you’re planning to do California on a budget and stop at RV parks and campgrounds along your route.

Joshua tree

Visit the National Parks

California is home to several national parks , including Yosemite , Sequoia, and Joshua Tree . Each park offers unique landscapes and activities, so try to visit at least one during your trip.

  • National parks attract a huge number of visitors, so it’s best to arrive early so you can take in the scenery before the park fills with people and/or the parking lot fills up.
  • If you plan to camp you should always book in advance. Few parks can accommodate last-minute bookings as they are already full.
  • If you’re planning to visit a lot of California State Parks, you can save money by getting a  California State Parks Pass  in advance. Most parks charge $8-10 a day for parking. If you plan to visit many parks, it might be more economical to buy the pass for $125.

» You might be interested in the Best Stops on a San Francisco to Yosemite Road Trip.

Respect the Environment

California is known for its commitment to sustainability. As a tourist, it’s your responsibility to maintain that standard where ever you’re visiting. You also need to be aware of any issues that a place may have and do your best to observe best practices.

In California that means you need to do your part to minimize water usage. There has been a drought in California for many years and even with recent rainfall levels, there is still a chance that drought continues. Residents are often under a water usage restriction, so you should be also.

Another important thing to remember when you’re hiking in California is to stay on marked trails and always leave with anything you brought. Leaving trash on the trail isn’t responsible or respectful. Trampling the wildflowers is also not respectful.

Splash Cafe clam chowder in a bread bowl

Try Local Cuisine

California is a food lover’s paradise, thanks to its diverse cultures and rich agricultural resources, from fresh seafood in coastal towns to Mexican food in Southern California and farm-to-table dishes in wine country. Here are some of the best places to visit and their local dishes:

  • Los Angeles : Known for its multicultural food scene. Visit food trucks for authentic tacos and try Korean BBQ in K-town. Don’t miss out on the city’s famous sushi restaurants, and do try the French dip sandwich, a local classic.
  • San Francisco : Known for its fresh seafood and unique fusion cuisine. Enjoy Dungeness crab, clam chowder in a sourdough bread bowl, and the iconic Mission-style burrito.
  • Napa Valley : This area is renowned for its gourmet food scene to match its world-class wines. Dine on farm-to-table cuisine, artisanal cheeses, and locally sourced dishes.
  • San Diego : Famous for its Mexican-inspired cuisine. Try the local fish tacos, carne asada fries, and California burritos.
  • Santa Barbara : Known for its fresh seafood. Enjoy local spiny lobster, sea urchin (“uni”), and Santa Maria-style BBQ, a local style of barbecue featuring tri-tip steak.
  • Sacramento : Known as America’s Farm-to-Fork Capital, Sacramento’s local cuisine is all about fresh, locally sourced ingredients.

old town san diego

Explore the Cities

As you know, California has many big cities that are actually some of the best cities to visit in the United States. I would recommend that you don’t just stick to one city during your visit. Each has its own vibe and attractions that make it unique and interesting.

San Francisco has its iconic Golden Gate Bridge, Los Angeles is known for Hollywood and its beaches, while San Diego is famous for its beautiful harbor and world-class zoo.

Here are some of the city guides we’ve made so you can know what to see and do in each city.

  • San Diego Trip Planner
  • How to Spend 2 Days in Los Angeles
  • How to Spend 2 Days in San Francisco
  • How to Spend One Day in Santa Barbara

Paradise Pier Hotel

Book Accommodation in Advance

California is a popular tourist destination and accommodations can fill up quickly, especially during peak season. While it might seem attractive to just arrive with a road trip plan and wing it as far as where you’ll stay each night, it’s not a great idea.

I get the appeal of wanting to stay flexible and just stop for the night when you feel like it, but that can lead you to have no place to stay in some areas. It’s better to build a rough daily plan for yourself and at least book the accommodations you need in each area.

  • Best Disneyland Hotels Within Walking Distance
  • Luxury Hotels in Santa Barbara
  • Where to Stay in Yosemite

Don’t Miss the Coastal Drive

Highway 1, also known as the Pacific Coast Highway, offers one of the most scenic drives in the world. It hugs the coastline all the way up the state, with views you won’t believe until you see it for yourself.

If you ask me, this is one of the best road trips you can take anywhere in the United States. If you are looking for a great way to see California and haven’t settled on anything yet, I’d recommend this Highway 1 road trip website.

Plan for a slow drive, with plenty of stops to admire the views. If you can swing it, plan for 1-2 full weeks to really discover the best of the best along this route.

sunny day in San Clemente

Protect Yourself from the Sun

Traveling in sunny California requires some preparation to protect yourself from the sun’s rays. Here are some tips:

  • Sunscreen : Use a broad-spectrum sunscreen with at least SPF 30. Apply it generously to all exposed skin and remember to reapply every two hours, or after swimming or sweating.
  • Clothing : Wear lightweight, long-sleeved shirts and long pants when possible to protect your skin. Clothes with a tight weave are better at blocking UV rays.
  • Hats and Sunglasses : A wide-brimmed hat can protect your face, ears, and neck. Sunglasses that block both UVA and UVB rays can protect your eyes and the sensitive skin around them.
  • Shade : Seek shade when the sun’s rays are the strongest, typically between 10 a.m. and 4 p.m. However, remember that you can still get sunburned in the shade or on a cloudy day due to UV reflection.
  • Hydrate : The sun and heat can dehydrate you quickly, especially when you’re active. Drink plenty of water, even if you don’t feel thirsty, to stay hydrated.
  • Check the UV Index : The UV Index provides important information to help you plan your outdoor activities in ways that prevent overexposure to the sun.

Take Advantage of Free Activities

There are many free things to do in California. Enjoy a stroll on the beaches, visit free museums, or explore the many vibrant neighborhoods.

Prepare for Earthquakes

Earthquakes are a part of life in California. They’re usually small. In fact, I’ve lived here for a while and I still haven’t felt one in person. But that doesn’t mean the big one won’t happen while you’re visiting. It’s important to familiarize yourself with safety procedures, in case it does.

  • Familiarize yourself with the “Drop, Cover, and Hold On” protocol. If you feel shaking, drop to your hands and knees, cover your head and neck (and as much of your body as you can) under a sturdy piece of furniture or against an interior wall, and hold on until the shaking stops.
  • Know the safe spots in each room (under sturdy furniture, against inside walls) and danger zones (near windows, mirrors, or heavy furniture that could fall).
  • Know the emergency procedures at your hotel or the place you’re staying. Identify safe places to meet outside, and establish a way to contact family or friends to let them know you’re safe.
  • Consider having an emergency kit with you that includes items such as bottled water, non-perishable food, a flashlight, a first-aid kit, a multi-tool, a portable charger for your phone, and any essential medication.
  • There are several apps that provide real-time alerts about earthquakes, which can give you a few extra seconds to get to a safe spot.
  • Before your trip, learn about earthquakes and what to do in the event of one. The more you know, the better you can react in a real situation.

Two wine glasses clinking together

Enjoy Local Wine

California is one of the top wine-producing regions in the world. There are so many of them that it would take quite a while to travel to them all. I know, we’ve tried.

Take the time to visit a winery, tour the vineyards, and of course, taste some wine. Wine tasting, though it can be expensive, is a time honored pastime in California. When the sun is out and the vineyard is full of ripe grapes, there’s just nothing better.

You might try booking a wine tasting tour. Santa Barbara has some great ones. Check them out here.

Here are a few of our favorite wine regions to visit in California:

  • Where to Go Wine Tasting in Sonoma
  • Where to Go Wine Tasting in Napa
  • Wine Tasting Tours in Santa Barbara County
  • The Best Wineries to Visit in Paso Robles
  • Wineries to Visit in San Luis Obispo
  • 10 Great Los Olivos Wine Tasting Rooms to Visit

women hiking

Don’t Skip the Hike

California is nothing if not an outdoor paradise. The weather is great almost year round in many spots, particularly Southern California. Because of this, and the incredibly varied terrain, there are numerous options for hiking, no matter where you are.

We always recommend building a few hikes into your itinerary, even if you’re in the city. Did you know there are lots of hikes within a short distance of Los Angeles? You can go hiking in Yosemite or Joshua Tree , you can go hiking near San Diego , or near Santa Barbara . There are dozens of possibilities.

Pismo state beach

Enjoy the Beaches

California’s beaches are world-famous, and there are plenty of ways to enjoy them. Here are some tips:

  • Choose the Right Beach : California’s coastline stretches over 800 miles, and every beach has its own charm. Do some research to find a beach that fits your interests – whether that’s surfing, wildlife spotting, family activities, or simply relaxing.
  • Safety First : Always pay attention to posted beach safety signs and flags. Watch out for rip currents and only swim in designated areas when lifeguards are present.
  • Sun Protection : The sun can be intense on the beach. Wear a broad-spectrum sunscreen with at least SPF 30, reapply regularly, and don’t forget your sunglasses and hat.
  • Pack a Picnic : Many of California’s beaches have picnic areas where you can enjoy a meal with a view. Pack plenty of water to stay hydrated.
  • Explore Beyond the Sand : Many beaches are near hiking trails, parks, or towns with shops and restaurants. Consider renting a bike to explore the area or check out local wildlife on a nature trail.
  • Leave No Trace : Help keep California’s beaches beautiful by packing out all trash and belongings at the end of the day.
  • Plan for Weather : Even in sunny California, beach weather can change quickly. Check the forecast and be prepared with layers.

Visiting California for the first time is an exciting experience. With so much to see and do, it’s a destination that will leave you with memories to last a lifetime. These tips will help you plan and enjoy your trip to this beautiful and diverse state. Safe travels!

» Looking for more inspiration along the route? Check out all our guides to San Francisco , Los Angeles , Santa Barbara and San Diego. Find the best beaches in Monterey , waterfalls in Southern California , and national parks.

Like this article? Save it on Pinterest so you can find it again. FOLLOW US on Pinterest and Facebook for more California travel inspiration and tips!

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Laura is a travel fanatic who loves seeing and doing new things. She lives in Ventura, CA, and spends a lot of time exploring California’s cities, beaches, and national parks.

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California Today

California Is Rebranding

Why the state’s tourism agency ditched its “Dream Big” slogan after more than a decade.

Soumya Karlamangla

By Soumya Karlamangla

A symphony performing in a bandshell at night, with a crowd of people seated to watch.

Perhaps you remember the commercials: images of the glittering blue Pacific, the majestic peaks of Yosemite, storybook vineyards and ancient redwoods stretching toward the sky.

For more than 10 years, tourism advertisements have painted California as a place for dreamers, a place for adventure and testing your limits by surfing, rock-climbing and skiing. The state tourism agency, Visit California, led the campaign, which invited people from around the world to “Dream Big” and travel to the Golden State.

Not anymore.

This spring, Visit California replaced “Dream Big” with a new campaign and a new brand for the state, as the “Ultimate Playground.” The scenes in the ads are much the same as before — with the addition of the Rady Shell, San Diego’s outdoor concert venue that opened in 2021 — but there’s no longer any mention of dreams.

Caroline Beteta, the chief executive of Visit California, told me there were a number of reasons for the switch, including that branding phrases like “Dream Big” tend to lose power over time and that the concept of dreaming had been popping up elsewhere, in corporate advertising.

Another major driver of the “Ultimate Playground” campaign was a more polarized political climate across the United States, which has created antipathy toward California in some parts of the country.

Beteta told me that the agency’s consumer research confirmed that Americans increasingly see the world through a political lens, and that framing California as a place to dream about was striking some viewers as a political statement. “Ultimate Playground” seemed to be a safer and less charged message.

The new campaign is meant to tap into pent-up demand for excitement and travel after pandemic restrictions. Visit California’s research found that 43 percent of consumers said vacations were the only time they could really let go and play.

California’s tourism sector was doing well even before the new campaign. Spending by tourists rose to a record-high $150.4 billion in 2023, Gov. Gavin Newsom said over the weekend — surpassing 2019 and suggesting that the pandemic slump has ended. The surge generated billions of dollars in tax revenue for the state and helped create 64,900 new jobs last year.

The rest of the news

California’s Department of Water Resources reported the first increase in groundwater supplies in four years, recharged by capturing more runoff from a very wet winter, The Associated Press reported.

The California Supreme Court will hear arguments on the legality of a ballot measure that would strip the Legislature and governor of the ability to increase taxes , The Los Angeles Times reports.

Southern California

Police officers in riot gear arrested dozens of protesters and began dismantling a pro-Palestinian encampment at the University of California, San Diego.

More demonstrators were arrested as classes resumed at U.C.L.A., with 43 people charged with conspiracy to attempt burglary.

Central California

A jail in the San Joaquin Valley is updating its routines and system to prevent inmates from harming themselves , CalMatters reports.

Northern California

Pro-Palestinian demonstrators at the University of California, Santa Cruz, have demanded that school leaders cut ties with Hillel International and three other Jewish organizations.

We’ve recently been publishing your notes about why you love your corner of California.

If you’d like to submit a love letter to your California city, neighborhood or region — or to the Golden State as a whole — please email us at [email protected] . We’ll keep sharing your missives in the newsletter.

And before you go, some good news

The Los Angeles Times has a list of the best-smelling food spots that serve as guideposts throughout L.A. Here’s an excerpt from the essay by Julissa James:

“L.A. food leads with the nose. Mostly because the best of it is being cooked on the street — oftentimes we don’t even have to walk into a restaurant to be enthralled by it or convinced that it’s what we need in that moment. It meets us where we are. Some cities have their own distinct smells according to season — roses in the spring, hot trash in summer. We have Phillips Bar-B-Que and the birria truck that posts up right around the corner, all year round.”

Thanks for reading. I’ll be back tomorrow. — Soumya

P.S. Here’s today’s Mini Crossword .

Briana Scalia contributed to California Today. You can reach the team at [email protected].

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Soumya Karlamangla reports on California news and culture and is based in San Francisco. She writes the California Today newsletter. More about Soumya Karlamangla

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2023 Travel Spending in California Fully Recovered from Pandemic

As California Tourism Month begins, Visit California’s annual economic impact report shows travel spending surpassed $150 billion in 2023, setting record for the first time since 2019

  • 2023 Travel Spending in California Fully Recovered from Pandemic Print
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SACRAMENTO (May 5, 2024) – California’s tourism economy generated $150.4 billion in travel spending last year, surpassing the record $144.9 billion spent in 2019 and overcoming the devastating impacts of the pandemic, according to economic impact research Visit California released today.

The Economic Impact of Travel in California, prepared by Dean Runyan Associates, detailed spending that is 3.8% higher than 2019 and 5.6% higher than 2022.  Spending exceeded 2019 levels in 34 out of 58 counties. Three of California’s four international gateways – San Diego, Orange and Los Angeles counties – exceeded 2019 travel spending levels, while San Francisco was 97.2% recovered. “California tourism is back where it belongs – setting records and providing for the workers, business owners and all Californians who depend on the travel industry as a cornerstone of our state’s economy,” said Caroline Beteta, president and CEO of Visit California, the state’s tourism marketing organization. “The industry has once again proved its ability to recover from any challenge, whether it be economic or environmental. California continues to be the largest, most diverse and most resilient tourism economy in the United States.” The report was released today at the start of California Tourism Month, the state designation adopted by the Legislature in 2016 to recognize the contributions of the United States’ top tourism economy to Californians’ financial livelihoods and personal well-being. View the full economic report.   The $12.7 billion in state and local tax revenue generated by visitors in 2023 marked a 3% increase over 2019. Tax revenue generated by travel in 2023 saved every California household $966. Tourism created 64,900 new jobs in 2023, bringing total industry employment to 1,155,000. That’s 98% of 2019 levels, before the pandemic shut down businesses and put more than 500,000 travel and hospitality workers out of work in a matter of days. International visitors spent $24.3 billion in California in 2023, a 38% increase over 2022 and 15% below the $28.6 billion peak in 2018. Travelers from China and other parts of Asia have been slow to return after the pandemic, hindering full recovery from the international sector. Visit California has reopened offices in 13 international markets, and to accelerate the momentum of international visitation growth, California this week is proudly hosting IPW, the leading international inbound travel industry trade show, in Los Angeles starting May 4. News of travel spending’s recovery comes as Visit California launched The Ultimate Playground in March, its first new global brand platform in more than a decade. Grounded in research from the National Institute for Play that says traveling is a proven benefit to one’s physical and mental well-being, the new brand asserts that California’s playful lifestyle, paired with its abundance of experiences, create the ultimate playground. The first commercial under the brand platform can be found here . Take a short quiz to find your play style and get ideas to explore it in California. ABOUT VISIT CALIFORNIA: Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to VisitCalifornia.com . For story ideas, media information, downloadable images, video and more, go to media.VisitCalifornia.com . CONTACT: Dan Smith (916) 802-6708 [email protected]

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Office of Governor Gavin Newsom

At the Top of the Golden Gate Bridge, Governor Newsom Announces Tourism Spending Hit an All-Time High in California

Published: May 05, 2024

California remains the #1 state for tourism

WHAT YOU NEED TO KNOW : New data released today shows that California continues to have the largest market share of tourism in the nation, with travel spending in the state reaching an all-time record high of $150.4 billion last year.

SAN FRANCISCO – Governor Gavin Newsom and Visit California CEO Caroline Beteta today announced that travel spending in the state reached an all-time high of $150.4 billion last year, surpassing the record $144.9 billion spent in 2019. This comes after the state retained its title as the  world’s 5th largest economy  and had a  population increase , both of which are directly tied to California’s nation-leading tourism and entertainment industries.

VIDEO: Gov. Newsom makes announcement at the top of the Golden Gate Bridge

WHAT GOVERNOR NEWSOM SAID : “From our world-renowned coastline, to the world’s tallest trees, to our iconic cities and theme parks, California is the nation’s coming attraction. Visitors from all over the world are coming here to experience the wonder of the Golden State, boosting our economy and creating good-paying jobs for years to come.”

BY THE NUMBERS : The Economic Impact of Travel in California, prepared by Dean Runyan Associates and released by Visit California, detailed spending that is 3.8% higher than 2019 and 5.6% higher than 2022.  Spending exceeded 2019 levels in a majority of counties.

WHAT VISIT CALIFORNIA CEO BETETA SAID : “California tourism is back where it belongs – setting records and providing for the workers, business owners and all Californians who depend on the travel industry as a cornerstone of our state’s economy. The industry has once again proved its ability to recover from any challenge, whether it be economic or environmental. California continues to be the largest, most diverse and most resilient tourism economy in the United States.”

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WHAT THIS MEANS : California has the largest market share of tourism in the nation. The new travel-spending record generated $12.7 billion in state and local tax revenue by visitors in 2023, marking a 3% increase over 2019. Tourism created 64,900 new jobs in 2023, bringing total industry employment to 1,155,000.

California remains the  5th largest economy in the world  for the seventh consecutive year, with a nominal GDP of nearly $3.9 trillion in 2023 and a growth rate of 6.1% since the year prior, according to the U.S. Bureau of Economic Analysis. California’s per capita GDP is the second largest among large economies.

In addition to visiting the state, more people are moving to California. Earlier this week, Governor Newsom  announced  the state’s population is increasing for the first time since the pandemic.

The Golden State, which has the most equitable tax system in the  entire country , is #1 in the nation for new  business starts , #1 for access to venture capital  funding , and the #1 state for tourism  spending ,  manufacturing ,  high-tech , and  agriculture .

california tourism guide

Gavin Newsom Reveals Record-High Tourism Levels in California

G overnor Gavin Newsom and Visit California CEO Caroline Beteta revealed that tourism spending in California hit a historic high of $150.4 billion last year, surpassing the previous record of $144.9 billion set in 2019.

This milestone underscores California's status as the top state for tourism in the nation, with its attractions drawing visitors from around the globe.

“From our world-renowned coastline, to the world’s tallest trees, to our iconic cities and theme parks, California is the nation’s coming attraction," stated Governor Newsom in a press release . "Visitors from all over the world are coming here to experience the wonder of the Golden State, boosting our economy and creating good-paying jobs for years to come.”

The Economic Impact of Travel in California report, compiled by Dean Runyan Associates and released by Visit California , highlights a 3.8% increase in spending compared to 2019 and a 5.6% increase compared to 2022. Notably, spending exceeded 2019 levels in most counties.

Beteta emphasized the resilience of California's tourism industry, noting its ability to rebound from various challenges.

“California tourism is back where it belongs – setting records and providing for the workers, business owners and all Californians who depend on the travel industry as a cornerstone of our state’s economy. The industry has once again proved its ability to recover from any challenge, whether it be economic or environmental," Beteta said .

The record-breaking tourism expenditure generated $12.7 billion in state and local tax revenue in 2023, marking a 3% increase over 2019 and creating 64,900 new jobs, bringing total industry employment to 1,155,000.

California's economic prowess extends beyond tourism, maintaining its position as the world's fifth-largest economy, with a nominal GDP of nearly $3.9 trillion in 2023 and a growth rate of 6.1% since the previous year. Additionally, California boasts the second-largest per capita GDP among major economies.

Governor Newsom also highlighted the state's population growth — by 67,000 in 2023 — for the first time since 2020.

Gavin Newsom Reveals Record-High Tourism Levels in California

california tourism guide

Disneyland Resort

DisneylandForward

Our Future Starts Now with DisneylandForward

Ken Potrock

by Ken Potrock , President, Disneyland Resort

Exciting news out of Anaheim tonight – I’m thrilled to share that the city council has given final approval for DisneylandForward , and the next era of Disneyland Resort is about to begin!

We’ve worked closely with city staff, neighbors, and our local community over the past three years to make sure DisneylandForward is a win for everyone – I’m grateful the city council agrees and voted to work with us on this legacy project that will set up Disneyland Resort and the City of Anaheim for an incredibly bright future.  

With updated land use approvals through DisneylandForward, we can build new entertainment experiences for our fans, create thousands of new jobs, and bring new revenue streams to Anaheim.

DisneylandForward Approval Kicks off Endless Possibilities

Almost 70 years ago, Walt Disney opened his original theme park and created a new standard of immersive experiences.

With the addition of Disney California Adventure Park, Disney’s Grand Californian Hotel & Spa and Downtown Disney District in 2001, Disneyland Resort became the premier, multi-day vacation destination in Southern California.

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Since then, we’ve continued to invest, bringing awe-inspiring expansions like Cars Land,  Star Wars: Galaxy’s Edge , Avengers Campus, The Villas at Disneyland Hotel, and our newly reimagined Pixar Place Hotel .

Now, it’s time for the next chapter in the legacy of Disneyland Resort . We’re ready to build on decades of innovation, creativity, and storytelling to bring new, exciting experiences for our guests. The possibilities are boundless , and I can’t wait to see what our Disney Imagineers dream up next!

The Vote for DisneylandForward is an Investment in Anaheim

We’ll be investing at least $1.9 billion in the resort in the first 10 years. Cal State Fullerton’s economic impact study projects increased revenues of about $15 million annually for Anaheim from each $1 billion we invest. This will help fund necessary community services, including additional fire and police, parks, and libraries.

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We’ve also committed to a unique benefits package for Anaheim and its residents, including $30 million for affordable housing, $8 million for parks, $85 million in traffic improvements and pedestrian safety , and continued investment in workforce development programs.

We’re honored to partner with Anaheim on this historic project and excited to move into this next chapter together.

DisneylandForward will bring over 4,500 operational jobs to Disneyland Resort — which is very exciting since more than 2,200 people apply for hourly roles every week — along with nearly 9,000 construction jobs within the first 10 years.

california tourism guide

We are committed to making meaningful differences in the lives of current and future cast members with benefits like affordable healthcare and childcare for those eligible, opportunities for mentorships and training, and assistance toward educational goals – like the fully paid tuition we provide for hourly cast through our Aspire program .

Yes, our future is indeed bright.

For nearly seven decades, Disneyland Resort has made a unique, irreplaceable impact on hundreds of millions of guests from around the world. How exciting to know our best days are still ahead – I can’t wait to show you what’s to come.

“Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.” – Walt Disney

Destinations: Disneyland Resort

man, with the D23 event coming up in August, it just may be possible for anything this year, such as new areas for the Disneyland and California Adventure parks. (and maybe, just maybe, there might be something in for the 30th anniversary of The Lion King. who knows if it’ll be a new 2d animated tv series like a prequel.)

It is uplifting to see that certain governments realize the benefits of such an expansion and cooperation. Other areas should wake up n lean the synergy potential.

Kudos to the team that made it happen. Looking forward!

Please, Disney. Fix the Peoplemover, before embarking on this new venture.

Otherwise, it’s a bit of a backwards priority.

If we don’t get a Tangled ride like Tokyo, it will be a huge missed opportunity! Don’t make that mistake, please bring us this ride!

This is so exiting! Can’t wait to see what new lands are going to be opening.

This is so exciting! I can’t believe this is happening! So happy!

Congratulations from a recently retired Cast Member of twenty years. I can’t wait to experience all that this new plan has to offer!!

Can’t wait for all the details at D23! Congratulations!

Congratulations! 😀 🙂

Hoping for exciting announcements at the D23 Ultimate Fan Event for Disneyland! 😀 🙂

From projects that open within the next few years to (if possible) several years/decades from now!

I hope that details are revealed at the D23 event in August!

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  20. California Is Rebranding

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  21. 2023 Travel Spending in California Fully Recovered from Pandemic

    The $12.7 billion in state and local tax revenue generated by visitors in 2023 marked a 3% increase over 2019. Tax revenue generated by travel in 2023 saved every California household $966. Tourism created 64,900 new jobs in 2023, bringing total industry employment to 1,155,000. That's 98% of 2019 levels, before the pandemic shut down ...

  22. At the Top of the Golden Gate Bridge, Governor Newsom Announces Tourism

    California remains the #1 state for tourism. WHAT YOU NEED TO KNOW: New data released today shows that California continues to have the largest market share of tourism in the nation, with travel spending in the state reaching an all-time record high of $150.4 billion last year.. SAN FRANCISCO - Governor Gavin Newsom and Visit California CEO Caroline Beteta today announced that travel ...

  23. Gavin Newsom Reveals Record-High Tourism Levels in California

    The record-breaking tourism expenditure generated $12.7 billion in state and local tax revenue in 2023, marking a 3% increase over 2019 and creating 64,900 new jobs, bringing total industry ...

  24. Our Future Starts Now with DisneylandForward

    The Vote for DisneylandForward is an Investment in Anaheim. We'll be investing at least $1.9 billion in the resort in the first 10 years. Cal State Fullerton's economic impact study projects increased revenues of about $15 million annually for Anaheim from each $1 billion we invest. This will help fund necessary community services ...