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OUAI Fine Hair Shampoo

Item 2563215

Conscious Beauty at Ulta Beauty™

• Cruelty Free

OUAI's Fine Hair Shampoo is formulated for fine hair and breathes life into flat hair with strengthening keratin, biotin and chia seed oil. Hair is left clean, soft, bouncy and full of volume so you can start being fine with being fine.

• Adds volume and bounce
• Strengthens and thickens hair
• Hydrates and nourishes

Key Ingredients

• Biotin: Strengthens and reinforces hair health by delivering essential nutrients
• Chia Seed Oil: Thickens and volumizes
• Hydrolyzed Keratin: Softens, smooths frizz and adds shine
• Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
• Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
• Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.

Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.

Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.

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• Beauty & Personal Care
• Shampoo & Conditioner

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One-time purchase: #buybox .a-accordion .a-accordion-active .a-price[data-a-size=l].reinventPriceAccordionT2 .a-price-whole { font-size: 28px !important; } #buybox .a-accordion .a-accordion-active .a-price[data-a-size=l].reinventPriceAccordionT2 .a-price-fraction, #buybox .a-accordion .a-accordion-active .a-price[data-a-size=l].reinventPriceAccordionT2 .a-price-symbol { top: -0.75em; font-size: 13px; } $32.00 $ 32 . 00 $3.20 per Fl Oz ( $3.20 $3.20 / Fl Oz) FREE delivery Friday, May 10 on orders shipped by Amazon over $35 Ships from: Amazon Sold by: FortressBrand Wellness

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OUAI Fine Shampoo - Volumizing Shampoo with Strengthening Keratin, Biotin & Chia Seed Oil for Fine Hair - Delivers Clean, Weightless Body - Paraben, Phthalate & Sulfate Free Hair Care - 10 fl oz

10 Fl Oz (Pack of 1)

32 Fl Oz (Pack of 1)

Purchase options and add-ons

About this item.

• Long Lasting Volume Shampoo - Be fine with being fine. This color safe shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for.
• Get The Body You've Always Wanted - Turn your hair volume all the OUAI up with this thickening shampoo that delivers a fuller, more voluminous look. Biotin, hydrolyzed keratin and chia seed oil deliver essential nutrients that help to strengthen, reduce frizz, tame flyaways and add weightless body that lasts.
• OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
• Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
• Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Lather a quarter-size amount of our moisturizing shampoo and work into anywhere hair touches the scalp. After rinsing follow up with the OUAI Fine Hair Conditioner for healthy, luscious strands.

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Product Description

COMPLETE YOUR SHOWER ROUTINE

Product details.

• Is Discontinued By Manufacturer ‏ : ‎ No
• Product Dimensions ‏ : ‎ 2.5 x 2.5 x 5.5 inches; 12.64 ounces
• Item model number ‏ : ‎ 2319838
• UPC ‏ : ‎ 815402021269
• Manufacturer ‏ : ‎ OUAI
• ASIN ‏ : ‎ B084BW599K
• Country of Origin ‏ : ‎ USA
• #71 in Hair Shampoo

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Quick and honest review!

OUAI Fine Shampoo - Closer Look + Honest Review

Bailey Webb

My favorite shampoo for fine hair!

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Important information

Ingredients.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

Thoroughly wet hair from roots to ends. Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp. Rinse shampoo. Make sure to squeeze out excess moisture before pairing with Fine Conditioner.

Looking for specific info?

Customer reviews.

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Customers say

Customers like the thickness and quality of the shampoo. For example, they mention it makes their hair look thicker and feels clean. That said, opinions are mixed on moisture, smell, and value.

AI-generated from the text of customer reviews

Customers like the quality of the shampoo. They say it leaves their hair clean and soft, and it's a good product for fine hair. Some customers also say it makes their hair feel fuller and gives it the body they've been looking for.

" Cleans my scalp and doesn’t dry up my hair" Read more

"...and I still have over half the bottle left and I get an excellent lather to clean my scalp . I definitely recommend trying...." Read more

" Makes my hair so soft and my hair smell so good from day 1 to day 3." Read more

"...It smells amazing, and it seems to lift my hair off my scalp making it look and feel more voluminous, lastly it keeps my hair from getting oily as..." Read more

Customers like the thickness of the shampoo. They mention that it looks thicker, feels thicker and smells great. Some say that it didn't thicken their baby fine hair, but it works wonders for thick, course hair.

"...It makes my fair lite and bouncy. No heaviness . Oh and it smells amazing too. It is a little pricy but worth it!" Read more

"Pros- I did see overall thickness change within a few washes . Smells great. Light weight. A little goes a long way...." Read more

"Disappointed. Makes my fine hair too soft . Don’t object to the scent, but the flip top very cumbersome." Read more

"...I haven’t with this one. I have fine hair it helps give me some body and thickness . I’m on my 3rd bottle!" Read more

Customers are mixed about the smell of the shampoo. Some mention that it leaves hair clean and smelling great, while others say that it has a strong smell to it and does not like it.

"The smell is AMAZING !!!!! Only takes a little to form a great lather!" Read more

"...I definitely recommend trying. The smell can be strong for those who are sensitive to smells but it wasn’t horrible enough for me to be put off by it..." Read more

"...It makes my fair lite and bouncy. No heaviness. Oh and it smells amazing too. It is a little pricy but worth it!" Read more

"Makes my hair so soft and my hair smell so good from day 1 to day 3." Read more

Customers have mixed opinions about the value of the shampoo. Some find it well worth the price, while others say it's a bit pricey and doesn't do the job.

"...No heaviness. Oh and it smells amazing too. It is a little pricy but worth it!" Read more

"... Worth every penny ." Read more

"...to work it onto my entire scalp to avoid any waste since it is rather expensive ...." Read more

"...It’s definitely worth the price and trust me i questioned it a lot because of the price!" Read more

Customers have mixed opinions about the moisture of the shampoo. Some customers say that it doesn't dry out their hair, while others say that the product makes their hair incredibly dry and frizzy.

"This shampoo didn’t work for me, I personally found it to be pretty drying , both for my scalp, and especially my hair...." Read more

"...BUT- my hair feels so clean after I use this. Doesn’t dry me out . Doesn’t break my skin out...." Read more

"...(sensitive scalp, hair is fluffy and still too dry when it's time for shampooing scalp again)...." Read more

"...I love what rinsing my hair with vinegar does for my hair but it is very drying " Read more

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Disclaimer : While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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WHEN VOLUME IS JUST A BUTTON ON YOUR PHONE

Fine hair shampoo.

Receive free shipping on every subscription shipment. You can adjust, pause, or cancel at any time through your OUAI account.

Turn the volume all the OUAI up with this thickening shampoo that leaves fine hair cleaner, stronger, and full of life.

PERFECT FOR

• DAMAGE/SPLIT ENDS/BREAKAGE

The scent: Mercer Street

Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

ITALIAN LEMON ORANGE PEONY IRIS LILY MAGNOLIA JASMINE ROSE DAMASK MUSK ORRIS ITALIAN LEMON ORANGE PEONY IRIS LILY MAGNOLIA JASMINE ROSE DAMASK MUSK ORRIS ITALIAN LEMON ORANGE PEONY IRIS LILY MAGNOLIA JASMINE ROSE DAMASK MUSK ORRIS

Mercer Street

Italian lemon, orange, peony, iris, lily

Musk, orris

Middle Notes

Magnolia, jasmine, rose damask

Shop The Scent

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Product details.

This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results.

Wanna learn more about the perfect routine for you? Take our hair quiz  for personalized product recommendations.

IS THIS RECYCLABLE?

Yes, I am fully recyclable!

Thoroughly wet hair from roots to ends.

Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp.

Rinse shampoo. Make sure to squeeze out excess moisture before pairing with Fine Conditioner.

Ingredients

Key ingredients, chia seed oil, hydrolyzed keratin, as always, all our products are.

• CRUELTY FREE
• GLUTEN FREE
• PARABEN FREE
• PHTHALATE FREE
• SLS & SLES FREE

FULL INGREDIENTS

Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal

ARE THESE SAFE FOR MY COLOR-TREATED, KERATIN-TREATED, CHEMICALLY-PROCESSED, AND EXTENSION-FILLED HAIR?

Yes, all of our new Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair.

ARE THESE BOTTLES RECYCLABLE? HOW ARE THEY SUSTAINABLE?

Yes! Our bottles and caps can be recycled. They are made with PCR (post-consumer resin) which are the recycled materials from existing PET bottles and other plastics. It is an environmentally friendly packaging used to support recycling programs, meet consumer demand, and reduce impact on landfills.

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