salesforce world tour essentials

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World-class learning, connection, and inspiration

Accelerate your Trusted AI journey.

Step into the Einstein Laboratory and craft an AI roadmap tailor-made for your business. From ideation to delivery planning, our design-thinking experts and architects will make sure that you’ve got your unique recipe for the T rusted AI revolution .

Learn from the best.

This is your day to learn. Take inspiration from thought leaders who are shaping the world. Hear incredible customer success stories from organisations such as  Easyfairs, Ahold Delhaize, and Swift that will give you a blueprint to transform your business. And connect with industry peers and experts to brainstorm, exchange ideas, and share best practices.

Find your solutions.

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.

Learn from the best. And explore the right solutions for you.

Anaïs Loits

Digital Project Manager

Barry Callebaut

Anouck Jonckheere

Senior Solution Engineer

Aparna Upadhayay

Senior Salesforce Architect

Bart Tomlow

Financial Manager

Bert Blancke

Managing Director

Charline Spruyt

Account Executive

Christophe Godfroid

Business Lead - Digital Platform for Customer Interactions

Dana Brants

Global Head Digital Customer Channels

Dominik Verhaegen

ICT Director

Stad Hasselt

Ed Thompson 

Ed Thompson, SVP, Global Influencer Strategy

Elliott Case

Strategic Account Director

Eva Debrouwer

Business & Functional Analyst

House of Talents

Geoffrey Smolders

Founder & CEO

Gianni Cooreman

Deputy Country Leader, Belgium & Luxembourg

Heta Cikusa

Customer Engagement Marketing Manager

Toyota Motor Europe

Ines De Bien

Ivan Razine

Marketing Cloud Developper

Jan Vandevelde

Business Unit Manager

Jean-Philippe Blerot

Head of digital, AI and e-commerce projects

Jean-Philippe Egger

Service Head DPM, eCitizen Product Group Paradigm.brussels

Jelle Van Hees

Cloud and Infrastructure Engineer

Mobile Vikings

Johan Vlaminckx

Principal Salesforce Consultant

Carrefour Finance

Karin Lippert

Head of Grants & Donations

Koning Boudewijn Foundation

Kelly Notterdam

E-Commerce Manager

Kevin Van Der Straeten

Member of Spire FORWARD

Expert Business Analyst

Lien Ceulemans

Lien Ceulemans, Country Leader, Belgium & Luxembourg

Louis De Viron

Head of Tech & Pedagogy

Ludovico Giannotta

Group CRM & Data Insights Manager

Margaux Decremer

Salesforce Marketing Cloud Consultant 

FORWARD & Toyota Motor Europe

Marlies Adamczyk

Program & Business Project Manager

Molly Batrouney

Platform Designer Associate Manager

Nathali Donatz

Group Marketing Director

Vandersanden

Niels Trescinski

Tech Lead Customer Engagement

Ahold Delhaize

Paul Turner

VP Strategic Accounts

Pauline Theunis

 Senior Solution Engineer

Pierre Hansquine

Information Manager

Pieter Merlevede

Riordon Kossen

Regional Sales Director

Rob Hufschmitt

Ruben Pottie

Project Manager

Groep Huyzentruyt

Sandrine Deguent

Digital Project Coordinator

Sarah Standaert

Digital marketeer

Silke Pinkhof

DCX Marketing Lead & Customer Data Platform Expert

Sinan Hascelik

Marketing Automation Trainer

Stephan Forseilles

Suzy Buteneers

Chief Digital Officer

Tim De Meyer

Director Digital Customer, Public Sector

Tom Van Mieghem

Salesforce solution lead

Wouter Pauwels

Chief Finance Officer

Experience the magic.

Customer experience

Learn about Salesforce Customer 360 in our main expo area

Subtitle Text

Data Management

Hear from local customers at our Keynote and Breakout sessions

Sporst and Technology

Have fun while you network with industry peers and leaders

Your agenda for success.

Agenda subject to change. All times listed in CEST.

Pick up your badge and connect with peers over coffee.

8:00 - 10:00

Sessions, Demos, and Networking

Join morning sessions and get a glimpse of the Campground (expo area).

SPEAKER NAME • SPEAKER NAME • SPEAKER NAME

10:00 - 11:30

Opening Keynote

Discover the latest innovations from Salesforce and the stories of companies undergoing transformation in the CRM + AI + Data + Trust revolution.

11:30 - 12:45

Network or chill out in the Campground.

12:45 - 16:00

The learning continues with expert- and customer-led sessions, product demos, and more.

16:00 - 17:30

Networking Reception

Connect with your peers at the end of the day, and enjoy free food, drinks, and entertainment.

Join morning sessions and get a glimpse of the Campground (expo area)

Now Everyone’s an Einstein with CRM + AI + Data + Trust

Discover the latest innovations from Salesforce and how companies like Air France - KLM Group and Easyfairs are undergoing transformation in the AI, Data and Trust revolution. Witness firsthand how the Einstein 1 platform integrates and activates your data, so you can connect with your customers in a whole new way.

Stephan Forseilles, CTO, Easyfairs Charline Spruyt, Account Executive at Salesforce Lien Ceulemans, Country Leader, Belgium & Luxembourg at Salesforce Gianni Cooreman, Deputy Country Leader, Belgium & Luxembourg at Salesforce Ed Thompson, SVP, Global Influencer Strategy at Salesforce Rob Hufschmitt, Senior Solution Engineer at Salesforce Pauline Theunis, Senior Solution Engineer at Salesforce Anouck Jonckheere, Senior Solution Engineer at Salesforce

12:45 - 15:50

Learn more about the innovations on the Salesforce platform. Are you not yet familiar with our solutions, would like to be updated on the newest features or learn how your peers are driving success with Salesforce? Then these sessions are the right format for you!

12:45 - 13:15 - Retail Keynote: How Ahold Delhaize envisions to personalise every step of the customer journey using data and AI

Learn how Ahold Delhaize builds a rock-solid strategy and personalises the service centre, marketing campaigns, and in-store experience using data, AI, and Salesforce Customer 360.

Niels Trescinski, Tech Lead Customer Engagement at Ahold Delhaize

13:30 - 14:00 - Public Sector Keynote: The path towards proactive government

Being at the forefront, local governments deal with increasing citizen demand with dwindling resources. Digitalisation is one solution to this dilemma. While European governments have come a long way on their journey to digitising public services, digital service delivery is still infrequent and incomplete. The citizen sees what’s on offer in the private sector, and is impatient to see similar levels of service in their dealings with the public sector. In this keynote we paint the picture of a future where citizens no longer need to navigate complex, paper-based bureaucratic mazes and instead are automatically offered the benefits most suitable to their current situation and have to apply minimal effort to secure those benefits. We will discuss the theory behind proactive government as well as provide a concrete example from our customer Agodi.

Brecht Viaene, Business project manager at Agodi

14:30 - 15:00 - Financial Services Keynote: How Swift operates with Salesforce in a security driven environment

Listen to Swift's journey with Salesforce. What are the ingredients for a successful multi-cloud implementation, in a context where innovation and the highest focus on security intersect? How can we organise for the best end-to-end (B2B) customer experience? What are the lessons learned? Please join us in this panel conversation with these two inspiring leaders at Swift.

Speakers: Christophe Godfroid, Business Lead Digital Platform for Customer Interactions at SWIFT

Dana Brants, Global Head Digital Customer Channels at SWIFT

15:15 - 15:45 - Integration Keynote: Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Tom Laureys, HR, Legal & IT Director at Mediwet

12:45 - 13:15 - How Small and Medium Businesses can use AI to Find, Win and Keep customers

Whether your business has five employees or five hundred, efficient growth is top of mind. Learn how Salesforce and generative AI help your sales, service, and marketing teams achieve more. Wouter Pauwels from Intix will join us on stage and inspire you by showing how they use Salesforce to achieve success.

Wouter Pauwels, Chief Finance Officer at Intix

Christel Van de Wouwer, Account Director at Salesforce 

Karim Souidi,  Area Vice President Benelux at Salesforce

13:30 - 14:00 - Sales Keynote: Closing the Loop: From lead to invoice and payout - Mastering the Salesforce Ecosystem

Embark on House of Talents' journey to streamlined operations: revolutionising payroll and billing efficiency from the core using Sales Cloud and the Salesforce platform.

Eva Debrouwer, Business & Functional Analyst at House of Talents

Pieter Merlevede, Business & Functional Analyst at House of Talents

Riordon Kossen, Regional Sales Director at Salesforce

14:30 - 15:00 - Service Keynote: Top 7 Priorities of High Performing Service Teams

Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.

Simon Marechal, Regional Vice President Belux at Salesforce 

15:15 - 15:45 - Slack Keynote: How MobileVikings are Supercharging Culture and Productivity with Slack

Discover how MobileVikings harnesses Slack to cultivate a vibrant culture and boost productivity. Led by Cloud and Infrastructure Engineer, Jelle Van Hees, this session will showcase MobileVikings' tailored Slack ecosystem, highlighting their custom bots and integrations with key tech tools like AWS and Atlassian. Learn how Slack has become woven into their daily operations, from organising birthday celebrations to facilitating seamless internal communication and supporting hybrid work setups.

This session will also feature a demonstration of Slack’s AI-powered workflows and insights into our latest advancements in generative AI.

Jelle Van Hees, Cloud and Infrastructure Engineer at Mobile Vikings

Freek Lemmers, Regional Vice President Slack at Salesforce

Harry Hodgson, Solution Engineer, Slack at Salesforce

12:45 - 13:15 - Manufacturing Keynote: Transform Service with Data + AI on CRM Featuring Barry Callebaut

Transforming service to increase customer service efficiency while simultaneously enhancing the customer experience. Join us to explore Barry Callebaut’s journey and discover how the road ahead could look like by leveraging data and AI for knowledge management.

Anaïs Loits, Digital Project Manager at Barry Callebaut

Kim Maes, Expert Business Analyst at Barry Callebaut

Glenn Vanmarcke, Distinguished Solution Engineer at Salesforce 

13:30 - 14:00 - Analytics Keynote: Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions. Featuring a customer spotlight session with Pierre Hansquine from Bleckmann.

Pierre Hansquine, Information Manager at Bleckmann

Iris Tetteroo, Regional Vice President Benelux - Analytics at Salesforce

Torben Noer, Director, Solution Engineering Tableau at Salesforce

14:30 - 15:00 - Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.

Reinier van Leuken, Senior Director of Product Management at Salesforce

15:15 - 15:45 - Marketing Keynote: From insights to delight, how personalisation and AI drive customer loyalty in premium segments

Discover how Neuhaus uses Salesforce technology to transform customer data and insights into personalised experiences at scale, driving commercial success within the premium segment.

Kelly Notterdam, E-Commerce Manager at Neuhaus

Sarah Standaert, Digital marketeer at Neuhaus

9:00 - 15:50

Masterclass Stage

Find solutions to your challenges and drive direct results with Salesforce. These sessions are directed to overcoming challenges across productivity, user adoption, data & AI strategies, integration, and more.  For more session details and to personalise your own agenda, download the event app .

09:00 - 09:20: Unlock your Sales Productivity with Slack Sales Elevate 09:30 - 09:50: AI-Powered Analytics for everyone; yes, EVERYONE! 12:00 - 12:20:  Prepare your org for AI 12:30 - 12:50: Masterclass security in your Salesforce org 13:00 - 13:20: Managing Data Quality: MDM's versus Key Rings 13:30 - 13:50: Build a Single View of Your Customer With Data Cloud 14:00 - 14:20: Elevating Service with AI

14:30 - 14:50: Well Architected Framework 15:00 - 15:20: Optimising Costs: how Salesforce can help you! 15:30 - 15:50: Leveraging Core for Industry Cloud

09:30 - 15:50

Ecosystem Stage

Learn how to maximise your investment in Salesforce and how the ecosystem can help you accelerate your route to success. Discover successful implementation stories, take inspiration from best practices, and learn how to benefit from new technologies today.  For more session details and to personalise your own agenda, download the event app.

09:30 - 09:50:  How Toyota Motor Europe leverages Salesforce Marketing Cloud for Pan-E Customer Engagement Marketing

12:00 - 12:20:  Personalised Banking Experience: Personalised experiences with Data Cloud & GenAI

12:30 - 12:50: AI for CX in practice: A use case discussion

13:00 - 13:20:  Experience the Impact: Customer Success Stories in Multi-Cloud Innovation

13:30 - 13:50: Embracing the Modern Data Stack

14:00 - 14:20:  Discover how Groep Huyzentruyt delivers a seamless digital experience on the Salesforce platform

14:30 - 14:50:  Unveiling the World's Largest Service Cloud Voice Project

15:00 - 15:20:  Digital transformation in the public sector with Brussels Region and Deloitte 15:30 - 15:50: Maximising R&D efficiency and sales effectiveness with Globachem & Deloitte

08:30 - 15:50

Trailblazer Stage

At Salesforce we are serious when it comes to driving customer success and creating positive change in the world. Dive into value-driven content tailored to building your career within the ecosystem, championing sustainability, and exploring the transformative role businesses play as a platform for change.  For more session details and to personalise your own agenda, download the event app.

08:30 - 09:20: SWN Breakfast (reservations only)

09:30 - 09:50:  Trailblaze Your Way to Success

12:00 - 12:20:  'Digitaal Hasselt' - Citizen-Centric Local Government

12:30 - 12:50:  How the King Baudouin Foundation’s Community Portal helps to streamline its grants delivery

13:00 - 13:20:  Autonomy through connection 13:30 - 13:50: A Flavour of the Belgian Salesforce Community 

14:00 - 14:20: Unlock the Power of Data & AI with Voice and Digital Channels

14:30 - 14:50: Navigating AI Diversity: Insights for Forward-thinking CxOs

15:00 - 15:20:  Talent Ecosystem: New opportunities for companies and talents through reskilling 

15:30 - 15:50: Organising Education in rural Kenya with Salesforce

Customer Demo Experience Stage

09:30 - 09:50:  HCP Engagement from quantity to quality

12:00 - 12:20: Media Cloud Session

12:30 - 12:50: AI Generated Sales for Life Sciences 13:00 - 13:20: GenAI for Patient Support Programs 13:25 - 13:35: 2024 Retail Predictions 13:30 - 14:00: The modular approach of QSRP (Burger King Restaurants Italia, Burger King Belgium & Luxembourg, Quick Belgium, O’Tacos, Nordsee) in its marketing automation implementation 14:00 - 14:30: Next-Gen Features for Loyalty Programs in Retail with Salesforce Loyalty Management 14:30 - 15:00: From concept to cart: 9 months to e-commerce success through mastering customer behavior 15:00 - 15:20: Co-Pilot for Health Demo 15:30 - 15:50: Unveiling the World's Largest Service Cloud Voice Project

Connect, get hands-on, and have fun in the Campground.

Even if you’re new to Salesforce, this event is for you! Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. See Customer 360 solutions come to life in our buzzing Campground, with booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.

Where you can find us!

Nekkerhal Brussels North

Plattebeekstraat 1

2800 Mechelen, Belgium

Explore our sponsor network and see how they can help you solve more challenges

Innovator Sponsors

Platinum Sponsors

Gold Sponsors

Your AI journey starts here.

Virtual Tips

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Get inspired and

get down to business.

Our main keynote features these inspirational leaders and Trailblazers. And they'll be joined by more luminaries and experts in every industry who aren't just ahead of the digital transformation curve — they've changed the game.

Linda Yaccarino

Chairman, Global Advertising and Partnerships, NBCUniversal

Cletis Earle

Senior Vice President, Chief Information Officer, Penn State Health and Penn State College of Medicine

Bret Taylor

President and Chief Operating Officer, Salesforce

More Inspiring Leaders

Connect and learn from the best in your specific industry sessions!

Event information

• Food and beverage
• Session information

When and where will the event take place?

Salesforce World Tour Essentials Melbourne will take place on Thursday, 13 June 2024, between 8:00 a.m. and 5:00 p.m. AEDT. Melbourne Convention and Exhibition Centre (MCEC) 1 Convention Centre Pl, South Wharf VIC 3006 Directions via Google Maps: https://maps.app.goo.gl/drynrZpWdEUsYmpF9 , or visit the MCEC website for more information.

Where is Salesforce World Tour within the Melbourne Convention and Exhibition Centre (MCEC)?

World Tour Essentials will take place in Bays 15-18, and the Plenary Theatre 2. There will be signage throughout the venue to help you navigate Salesforce World Tour Essentials Melbourne.

Can my child attend the event under my adult supervision?

Subject to our prior approval, yes, your child may attend the event under your supervision for the duration of the event. Please email us prior to the event at [email protected] and we will advise of any special information you need to be aware of (such as location of feeding rooms, any service of alcohol to avoid and publicity release requirements).

I’m traveling from out of town. Where should I stay?

Stay tuned for more information.

What food and beverage will be provided at the event?

Morning tea, lunch, networking drinks and canapés will be provided free of charge. Should you have any special dietary needs, please include details when you register or contact us with your requests. Subject to change.

Can I purchase food at the event?

There will be a kiosk operational within the Campground from 8:00 a.m.–4:00 p.m., with a range of food and drinks available for purchase. Goldfields Café and Bar, located in the Convention Centre, will also be open from 8:00 a.m.–3:00 p.m. Please note, both the kiosk and Goldfields Café and Bar are cash-free, and operate entirely by electronic payment. If you leave the venue throughout the day, you must re-enter through security and have your credentials checked.

Will special dietary lunches be provided?

Yes, we will be accommodating special dietary restrictions. Please input any dietary needs when registering so we can accommodate them. On the day, customers with dietaries will be communicated with the pickup location of these items. Otherwise, our general lunch menu caters to regular requirements.

Which customer Trailblazers are being featured in the Keynote?

Get ready for a knockout Keynote featuring Trailblazer AFL and discover how they’re using Einstein 1 to succeed in the future of business.

Where is the Campground and what time does it open?

The Campground is located in Bays 15-18, through door 9. Breakouts, Catering, Einstein 1, Sponsors, and more are located here.

The Campground will be operational from 8:00 a.m.–5:00 p.m.

How do I access the Keynote?

The Keynote is located in the Plenary 2 Theatre, through doors 7 and 8. To join the queue, walk towards the Plenary Theatre through the MCEC walkway, opposite exhibition door 7. Follow the directions of Salesforce staff and Salesforce Ambassadors. Queuing will start approximately 30 minutes before the keynote begins. The Keynote Room will not be accessible before this time or via any other entrance. If you do not receive a seat in the Keynote room, please return to the Campground, where you can watch the Keynote from a live feed in all breakout areas.

Registration

How much does the event cost.

The event is complimentary, excluding parking.

What’s included with my registration?

Registration includes access to the Keynote, breakout sessions, Campground and networking reception. Food and beverages will be provided and also available to purchase throughout the day.

When will I receive my e-Ticket?

You will receive your e-ticket via email or SMS (provided you opt-in to receive event updates via your mobile during registration) the morning of the event. When you arrive at the venue, showing your e-ticket on your mobile device will allow for speedy entry. If you do not have it available or did not receive it, you will still be able to check in. Your e-ticket is also inside your original confirmation email.

I need to change or cancel my registration. Who should I contact?

Please email [email protected] if you would like to change or cancel your registration. Please note that registrations are non-transferrable.

I still haven’t received my e-Ticket. What do I do?

Please check your SPAM folder or pull up the link on your original confirmation email. On the day, see an Ambassador or visit the registration help desk if you are still unable to locate your e-Ticket and they will be happy to help.

Venue information

• Accessibility
• Transportation
• MCEC amenities

I would like a break down of the day so I know what to expect, is something like this available?

Yes it is! Please click here to be taken to our World Tour Essentials Melbourne Accessibility guide. This guide will walk you step-by-step throughout the day, and it is screen reader compatible.

Where can I communicate my accessibility requirements?

You can request accessibility accommodations and services when registering for World Tour Essentials by indicating that you have accessibility requirements on the form. A representative will reach out to discuss your needs to make sure your experience on site is enjoyable. Please submit your request by Thursday, 30 May 2024. Requests are honoured to the maximum extent possible. Alternatively, please email us at [email protected] at any time with any needs.

What accessibility features and services does the MCEC provide?

Please see the full scope of accessibility features offered by the MCEC here , under the “Information for Visitors” section. The space offers Braille signage throughout, wheelchair access and hire, and wide seating. Guide and assistance dogs are welcome in all areas of the building.

How do I access the MCEC?

There is a step-free ramp at the main entrance of the MCEC, just off the car drop off lane. The venue is located all on one floor, so no need to worry about steps, escalators, or lifts. If travelling via car and parking at the venue, lift access is available between the parking and venue levels.

Is accessible parking provided at the MCEC?

Yes, the MCEC provides accessible car park spaces. Park in areas 8 or 9 for the most convenient access to Campground. Additionally, all surrounding car parks nearby are also wheelchair accessible.

Is the MCEC wheelchair accessible?

There are accessible toilets, ramps and lifts throughout the venue, including lift access from the car parks. There are a limited number of wheelchairs that can be loaned to you for the day on a first-come, first-served basis. There is also a wider wheelchair available if required. If you’d like to hire a wheelchair, call the MCEC Customer Service team on +61 3 9235 8000 or email them at [email protected] .

Will there be gender neutral and accessible toilets available?

Male, female, gender neutral and accessible toilets are located throughout the Campground and the MCEC.

Is there priority seating, dispersed wheelchair, or unobstructed view accessible seating available?

Yes. Priority seating is available in the Keynote and breakout spaces. You can request this service and others when registering by indicating that you have accessibility requirements. If you require reserved seating in the Keynote, please plan to arrive 30 minutes before the Keynote begins.

Are guide and/or assistance dogs welcome at the MCEC?

MCEC is guide dog friendly, and welcomes any registered assistance dogs into all areas of the building.

Can I request an auxiliary aid, sign interpreter, or escorts if I am blind or have low vision?

Yes, you can request an auxiliary aid or AUSLAN sign interpreter (subject to notice and availability) when registering for World Tour Essentials by indicating that you have accessibility requirements. A representative will reach out to discuss your needs to make sure your experience on site is enjoyable. If you need an escort on the day, please let us know at the registration help desk and we will be happy to help you navigate to your destination.

Where can I charge my mobility device?

There are power outlets located throughout the venue. Feel free to charge wherever and when needed.

Will there be rest stops available around the MCEC for me to sit down if I get tired?

During the event, Salesforce employees and event staff will able to assist with accessibility requests at the registration help desk. Event and MCEC staff will also be able to answer accessibility questions. Additionally, you can email [email protected] with any questions.

Will lower height tables be available for registration, breakout sessions, and demos?

We will have a lower height table at registration. If you would like access to lower hight tables in other areas, you can request this, and anything else you may need, when registering for World Tour Essentials by indicating that you have accessibility requirements.

Who can I contact on site for accessibility requests or questions?

Where should i be dropped off/picked up if traveling by taxi/rideshare.

The best drop off zone is at Convention Centre Place, next to Pan Pacific Melbourne and DFO South Wharf. From here, continue on foot to the Exhibition Centre via the walkway. There are two nearby taxi ranks - DFO, Convention Centre Place, and Crown, Clarendon Street.

What are the public transport options?

BY TRAM: Tram routes 96, 109 and 12 (Stop 124A Casino/MCEC) will all take you to the Clarendon Street entrance. BY TRAIN: The closest station is Southern Cross. Once you exit the station, you can catch the 96, 109 or 12 tram routes and arrive at MCEC in just a few stops. BY BUS: From Monday to Friday, bus route 237 goes via Southern Cross Station to Lorimer Street, which is roughly a five-minute walk to MCEC. For all public transport timetables, use Public Transport Victoria’s Journey Planner app.

Is parking available onsite?

Melbourne Convention and Exhibition Centre has a car park located within the Exhibition Centre. Park in areas 8 or 9 for the most convenient access to Campground.

Additionally, there are secure car parks located in and around South Wharf including, South Wharf Retail Car Park, Siddeley Street Carpark, Freeway Carpark and Montague Street Carpark. View more info here . Parking rates are not included in the complimentary event, and is at your own expense.

Where are the toilets located?

Where can coats and bags be stored.

Looking for somewhere to store your coat, pram or luggage? Visit the Customer Service desk at Convention Centre Place and the friendly staff will happily lighten your load.

Will there be parent rooms available?

Parents’ rooms are located adjacent to the customer service desks in both the Convention and Exhibition Centres. These rooms include a microwave, baby change tables, and breastfeeding and toilet facilities.

Will there be prayer rooms available?

Separate male and female prayer rooms including washing facilities are located in the Convention Centre, close to the customer service desk.

Where are the locations for the first aid facilities?

Please contact a member event staff who can raise a first aid response. First aid teams can respond anywhere onsite.

Will there be water stations available?

Yes, refillable water stations are located throughout the Campground. We advise to bring your own refillable bottle.

Are there designated smoking areas?

The MCEC is a strictly non-smoking venue. Smoking is not permitted anywhere inside the venue. Please keep in mind that if you wish to leave the venue to smoke, you must re-enter and go through security before returning to the event.

Does the event offer free Wi-Fi?

Free Wi-Fi is available throughout the venue using the Melbourne Convention and Exhibition Centre free Wi-Fi.

Additional information

What security measures will be in place.

It’s our priority to ensure a safe environment for everyone attending World Tour Essentials. As such, we’re implementing security scanning measures for attendees, including bag checks and metal detectors. Small and large suitcases are not permitted into the event, but cloakroom facilities will be available at the MCEC Information Centre. In addition, attendees will be required to provide Government issued ID (physical or digital) to gain entry to the event. If you see something, say something. Call the National Security Hotline on 1800 123 400.

What are the emergency and first aid procedures?

Does world tour have a code of conduct.

We believe our community should be truly open for everyone. As such, we are committed to providing a friendly, safe, and welcoming environment for all, regardless of gender, sexual orientation, disability, ethnicity, or religion. Our code of conduct outlines our expectations for participant behaviour, as well as the consequences for unacceptable behaviour. We invite all sponsors, speakers, attendees, media, exhibitors, and other participants to help us realise a safe and positive conference experience for everyone.

Your AI journey starts at World Tour Essentials Melbourne.

Must-read takeaways Salesforce World Tour Essentials 2023

Yesterday we attended Salesforce World Tour Essentials in Brussels. Not only did we have the pleasure to watch 3 of our customers in a panel talk about “Balancing Personalisation and Cost-Effectiveness”, but […]

Yesterday we attended  Salesforce World Tour Essentials  in Brussels. Not only did we have the pleasure to watch 3 of our customers in a panel talk about “Balancing Personalisation and Cost-Effectiveness”, but also had our very own Jan and Brecht hosting a theatre talk about “Making sense of Headless and Composable Commerce”.

A short recap…

The Panel Talk

Retail leaders, Casa International, Inno and LolaLiza joined a panel discussion moderated by Salesforce’s Account Director  Charline Spruyt  on navigating the intersection of personalisation and cost-effectiveness. The panel shared insights on leveraging data and technology to craft personalised experiences that build customer loyalty. 

Takeaway’s per customer

Here are some key takeaway’s during Salesforce World Tour Essentials Brussels as shared by our customers:

Casa International, by  Karen Vanstaen :

• We focussed on the digitalisation of our  loyalty proposition  in order to focus on the retention of our customers, and gain deeper knowledge to stay relevant for our customers.  
• We did quite some  implementations  last year. With these new platforms being rolled out into our organisation, internal adoptation is also really important and deserves the required focus.
• Having a clear view on the  roadmap  is important, clear OKR’s, and take a step by step approach.
• There’s a huge unlocked potential in the first party  data , resulting in reduced acquisition costs, driving personalisation.

Inno, by  Christophe Honinckx

• We continue to build on an  omni-channel  approach. Every euro spent must return al least one or preferably more. Focussing on a customer centric approach is definitely a way to achieve this. We choose not being a price leader, we focus on creating a WOW effect.
• Salesforce  is really helping us achieve our goals.
• Being able to rely on a strong business partner like  FORWARD  is key to drive business together. It’s fundamental, next to a clear roadmap, to have a strong backbone, and break silo’s.

LolaLiza, by  Tom Baelden

• We’re not global brand with similar budgets, however, our customers have the same expectation on their shopping experience. We must be wise in the  investments  we make. That’s why we decided to invest in a new PWA webshop and a new mobile App, fully focussing on a great customer experience.
• Over  25% of the turnover  is on mobile, so it’s a logical choice to make an investment in a mobile solution, in order to build loyal customers answering their high expectations.
• It’s about making smart choices. There’s so many ways you can work on  personalisation . Morphology is the path we chose because you can focus on all. Do more with less with the right technology choices.

Read more on some customer cases here:

• CASA:  Personalized digital shopping experience with Multi-Cloud
• Neuhaus:  A MultiCloud Project

The Theatre Session

Our very own  Brecht Morrhey  and  Jan De Vos  shed some light on the differences between  Headless and Composable Commerce , and why brands would choose for a Composable Commerce architecture.  

Road to Headless

First, from a technology stack perspective, we showed the Salesforce road to headless over the past years, showing the vast amount of experience  Salesforce Commerce Cloud  (and  FORWARD ) has in the world of Commerce.

With our Composable Acceleration, we even take it one step further. Salesforce’s Composable Commerce solution,  combined with our FastForward accelerator  and industry  expertise  provide organisations with the agility and flexibility they need to outpace their competitors.

Headless vs. Composable

Next, we provided a high-level overview of the architectural differences between SFRA and Composable Commerce Architecture. In the traditional SFRA Commerce Cloud is responsible both for providing the data and rendering the user interace. In the Headless architecture, a decoupling of the frontend and backend is achieved through an additional backend-for-frontend layer, which receives the data from Commerce Cloud and renders the user interface.. This architecture already provides the benefit of faster independent deploy and optionally creating multiple applications running on the same backend, such as a native app. In Composable, we add the modularity aspect to allow you to add additional service providers to power your frontend. 

Composable commerce is a collection of best-of-the-breed solutions whereas a headless just focus on decoupling the frontend from backend to provide different experience-based personas, channels, business model, and so on. A Composable solution is built on a Headless architecture.

Want to know more about our Composable Commerce Accelerator and the extensive features build on top of the Salesforce solution? Make sure to check our  FastForward Accelerator blog post  on this topic, and also read through our extensive blog posts (see below) and download our  white paper  on Composable Commerce.

Need more info on Headless and FastForward? Check out the following blogposts.

• Top 5 reasons to go Headless with your brand
• Is Headless the solution for your brand’s challenges?
• How can a Composable Commerce help your brand?
• What is a hybrid deployment? Definition and benefits.
• FastForward on the Managed Runtime
• Building SEO-friendly SPAs
• PWA and Native App: Which one do I need?
• SPA and PWA: What are they?

Priscilla Calemi

We’ll guide you in finding the right solutions. Our specialised team is skilled in diverse commerce solutions like e-commerce, loyalty and omni-channel and will keep you on track for the future.

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Salesforce World Tour Essentials Singapore 2024: Key insights

A few days ago, the Salesforce World Tour Essentials Singapore 2024 concluded, the leading conference to discover how to succeed in our new era of artificial intelligence with the #1 AI CRM. The World Tour Essentials Singapore 2024 unlocked AI potential with the transformative capabilities of the latest Data Cloud and Einstein innovations. 1000+ attendees from around the world witnessed how integrating AI with CRM is not just enhancing business processes but is also essential for driving growth and maintaining a competitive edge.

The event was an action-packed day filled with valuable insights into the latest Salesforce innovations that are reshaping customer success, driving business growth, and enhancing service excellence with the combined power of CRM + AI + Data + Trust.

As a Gold Sponsor of the Salesforce World Tour Singapore 2024, Ranosys got the opportunity to explore the future of AI and how Salesforce plans on leveraging it to improve customer experiences and relationships. Ranosys also discussed the brimming potential of Salesforce Einstein , Data Cloud , MuleSoft , Slack, and more can elevate team performance.

As a Salesforce Crest (Gold) Partner , it is Ranosys' responsibility to learn new ways to deepen customer relationships, increase productivity, and grow the bottom line with CRM + AI + Data + Trust on one integrated platform, Einstein AI, and share the insights.

In this blog we will discuss some key takeaways and announcements from the event.

Salesforce World Tour Essentials Singapore 2024 highlights & key announcements

#1. Empowering experiences with MuleSoft


At the 2024 Salesforce World Tour Essentials Singapore, Salesforce unveiled how MuleSoft is enabling enterprises to create valuable experiences for both customers and employees alike through GenAI and hyper-automation. Experts demonstrated how MuleSoft's integration platform, combined with Salesforce's AI capabilities, can seamlessly connect data, applications, and devices, enabling organizations to automate processes, enhance efficiency, and deliver personalized experiences at scale.

#2. Enhancing Data Management with Data Cloud


During the event, Salesforce highlighted the pivotal role of Data Cloud in enhancing existing data systems like data warehouses and data lakes. Experts explained how Data Cloud offers a differentiated approach to solving the "last mile" of data activation, empowering businesses to unlock valuable insights and drive data-driven decision-making.

#3. Salesforce for Financial Services


At the World Tour Essentials, Salesforce showcased how leading financial institutions are leveraging its trusted AI CRM to unlock valuable financial insights. Siam Commercial Bank demonstrated how Salesforce's industry-specific solutions enable financial organizations to deliver better outcomes for their clients, members, and policyholders responsibly while adhering to stringent regulatory requirements.

#4. Personalized experiences with Marketing Cloud and AI


Salesforce highlighted how enterprises are harnessing the power of Marketing Cloud and AI to deliver digital-first personalized experiences across the customer lifecycle. At the event, they discussed how AI is reshaping multiple facets of customer engagement. In sales, AI is providing smarter insights for lead scoring and customer engagement, enabling sales teams to prioritize their efforts and drive more effective outreach.

Furthermore, AI is transforming service by predicting customer needs and automating responses, allowing service teams to proactively address issues and provide seamless support. For marketing teams, AI is empowering them to personalize interactions and craft powerful campaigns at scale, delivering tailored messaging and offers that resonate with individual customers.

#5. Boosting productivity with Sales Cloud


At the World Tour Essentials, Salesforce provided valuable insights into how sales organizations can enhance productivity, leverage data effectively, and increase revenue through trusted AI integrated into Sales Cloud. Experts demonstrated how AI-powered features, such as Einstein Lead Scoring and Einstein Opportunity Insights, can streamline sales processes, prioritize leads, and drive better decision-making.

#6. Redefining customer service with Service Cloud


They also showcased how leading enterprises are reimagining customer service and engagement by activating AI within the Service Cloud. Experts emphasized how leveraging the #1 AI platform enables organizations to scale their service capabilities, enhance team productivity, and optimize costs while delivering exceptional customer experiences through intelligent chatbots, predictive case routing, and AI-driven insights.

#7. Unlocking Profitability with Commerce Cloud


Salesforce highlighted how Commerce Cloud is playing a pivotal role in boosting omnichannel sales, delivering personalized customer experiences, and optimizing operational efficiency through digital transformation. At the event speakers demonstrated how Salesforce's AI-powered commerce solutions enable businesses to create seamless shopping experiences, leverage predictive merchandising, and drive customer loyalty, ultimately unlocking profitability and growth.

With these announcements and takeaways at the Salesforce World Tour Essentials Singapore 2024, Salesforce showcased its commitment to empowering businesses with innovative solutions that leverage AI, automation, and data-driven insights to create exceptional customer experiences and drive growth across various industries.

As the digital landscape continues to evolve it’s essential to stay up-to-date with the latest tools and technologies at your fingertips. At the 2024 Salesforce World Tour Singapore, we discovered how integrating AI with CRM is not just enhancing business processes but is also essential for driving growth and maintaining a competitive edge. As a proud Gold sponsor of Salesforce World Tour Essentials Singapore 2024 , Ranosys got the opportunity to see and experience firsthand how you can transform your customer experiences with trusted AI. Our team of Salesforce experts can help you leverage these insights to transform your customer experiences.

Amplify your Salesforce ROI with Ranosys.

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World Tour Essentials is an annual one-day Salesforce event where business and technology leaders come together to connect, brainstorm, share expertise and experiences, and solve challenges together. Join us at the Madinat Jumeirah Conference Center to learn how Virtusa is helping organizations innovate, optimize, and modernize their Salesforce platforms.

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World Tour Essentials: Stockholm 2023

World tour essentials: stockholm 2023 .

Salesforce is back in Stockholm with a new name, Would Tour Essentials (formerly Salesforce Live Stockholm)! This is your chance to connect with like-minded professionals, learn about the latest trends and best practices in the industry, and see how we can help take your business to the next level. 

As a Platinum event partner, Fluido will take the stage with our customer, Fazer’s Aki Yrjölä , Senior Manager, Digital Ecosystem and Fluido’s Lidija Ilic , Chief Marketing Officer. You’ll have the opportunity to hear firsthand how our solutions have helped Fazer revolutionise their business.

Let’s explore the power of personalised consumer experiences and discuss how companies can use data, technology, and targeting to create highly relevant and engaging experiences that resonate with customers and build loyalty. You’ll be amazed at the results they’ve achieved and the impact it’s had on their customers and revenue growth.

But that’s not all! Stop by our Fluido Cafe at the event, where a delicious surprise will be waiting for you alongside our experts to chat about how you can transform your business. Whether you’re interested in learning more about our solutions or want to network with like-minded Trailblazers, this is the perfect place to be.

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Salesforce World Tour Essentials Dubai | May 16, 2024

• By Team ABSYZ
• April 16, 2024

Get ready for trailblazing sessions at Salesforce World Tour Essentials Dubai , a special one-day Salesforce event held every year. On May 16, 2024 (GST/GMT+4:00), business leaders and IT visionaries will gather together at the esteemed Madinat Jumeirah Conference Center to network and learn about the latest innovations. Explore alongside ABSYZ as we delve into upcoming trends in Salesforce and uncover strategies to harness the power of AI within the Salesforce ecosystem

You will be able to do the following:

During the event, you will be able to attend more than 50 sessions with leading industry figures on CRM, AI, and also look into industry-specific breakdowns for Real Estate, Healthcare, Financial Services, Telcos, Travel and Tourism, Public Sector, and more. Join the Trailblazer community to experience an unmatched day of networking opportunities and advanced technological innovation. 

• Hear from experts, leaders and visionaries in AI from various teams, departments, and sectors.
• Discover how to maximize your return on your Salesforce investment
• Participate directly in workshops and demo pods.
• Learn about innovative products that can improve your relationships with customers and spur creativity.
• Expand your contacts and get to know the Salesforce Middle East group.

Recognizing Consumer Trends in the UAE: An Overview of Business Adjustment and Customer Priorities

The latest research, State of the Connected Customer Report , surveyed businesses and customers regarding changes in customer interaction. 78% of customers in the UAE cited the cost of living (75%) and technological advancements (56%) as the main reasons for their recent re-evaluation of their priorities.

Businesses are able to adjust and provide new kinds of value when consumer needs evolve. If you’re new to Salesforce or want to learn more about this powerful CRM software, you’ve come to the perfect spot.

ABSYZ SOFTWARE CONSULTING DMCC

ABSYZ is a leading Salesforce partner in Dubai , with over 12 years of experience in implementing and managing Salesforce solutions. We offer a range of services, including Salesforce implementation, customization, integration, and ongoing support. We also provide training and workshops to help businesses maximize the use of their Salesforce instance.

Founded: 2011

Headquarters: Michigan, USA

Apps on AppExchange: 5

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Services Offered: Salesforce Consulting Services , Salesforce Implementation Services , Salesforce Managed Services , Salesforce Staffing Services , Application Development and Salesforce QA Services .

Salesforce Technologies Offered: Sales Cloud, Service Cloud , Experience Cloud , Marketing Cloud , Salesforce CPQ , Health Cloud , Manufacturing Cloud , Tableau CRM , Salesforce Einstein1 , Salesforce Commerce Cloud , Salesforce Data Cloud

Industry Expertise: Serves a wide range of industries including Healthcare , Manufacturing , Non-Profit , Hi-Tech , Higher Education , and BFSI .

ABSYZ's participation in the event

It is a pleasure to share that our team, ABSYZ, will be a part of the Salesforce World Tour Essentials Dubai 2024. Come discover how to provide your sales, marketing, IT, and support departments the tools they need to deliver top-notch customer experiences. Seize the opportunity to speak with our esteemed leadership team with 10+ years in Salesforce implementation and consulting to discuss how Salesforce can support the growth of your business.

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Middle East Enterprises Accelerate Innovation and Growth with Salesforce AI Enterprise

Salesforce showcased the transformative power of its latest AI and cloud-based solutions to more than 2,000 customers, partners and associates at Salesforce World Tour Essentials Dubai, held at Madinat Jumeirah.

The seniority and number of attendees demonstrated the surging interest in AI and digital transformation solutions in the region, with organisations from across a range of sectors eager to learn more about new technologies that will enable them to fully leverage their data and grow their business in the face of a variety of converging challenges.

The event also drew attention to the vital role played by technology – particularly by Salesforce’s wider ecosystem – in creating a pipeline of tech talent that provides valuable employment opportunities while driving AI and digital transformation in the region. The event was supported by 49 partner sponsors, featured more than 50 sessions by more than 20 guest speakers.

IDC estimates that Salesforce and its partner ecosystem, fueled by AI-powered cloud solutions, will generate $5.1 billion in net new business between 2022 and 2028. The report estimates a net gain of 21,800 jobs through AI-powered cloud solutions in the United Arab Emirates by 2028*.

The Salesforce ecosystem of partners in the Middle East has grown 29% in FY24 but the more significant improvement is in the area of certifications with an increase of 35% in total and 29% more consultants. These partners are helping organizations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

“Every CEO I speak to knows they need to make major investments in AI to fuel growth and strengthen customer relationships. At Salesforce, we’re excited by the strides our customers and partners in the Middle East are taking to succeed in the AI era. World Tour Essentials Dubai offers the perfect showcase of the region’s potential as a centre of innovation,” said Lori Steele, President and CRO, Salesforce EMEA.

“Organizations in the region are striving to grow their businesses while managing ever-higher customer and stakeholder expectations,” said Thierry Nicault, Area Vice President, Middle East, Salesforce. “Companies want to embrace technology and leverage their data, but the pace of change often leads to confusion and an inability to act, stifling innovation and agility. We wanted to use Salesforce World Tour Essentials Dubai to demonstrate how our customers can raise productivity, improve visibility, and transform their entire operations by deploying AI and digital tools in a smart way. By embracing the power of AI, organizations in the public and private sector can seize opportunities for growth and contribute to the wider project of economic diversification.”

Getting the right AI with the right data at World Tour Essentials Dubai

The keynotes, talks and presentations at Salesforce World Tour Essentials Dubai focused on how organizations can navigate challenges by embracing the latest AI, data and CRM solutions to build trust, drive efficiency, transform customer oversight, and grow their businesses.

Keynote speakers from Salesforce included Lori Steele, President and CRO, EMEA; Marc Mathieu, Senior Vice President of AI; Steve Corfield, EVP and GM, Global Sales; Thierry Nicault, Area Vice President, Middle East; and Marco Hernasanz, EVP & CEO EMEA South.

Salesforce customers operating in sectors including government, retail, real estate, energy, and banking offered valuable insights into how they overcame their challenges, revealing how Salesforce solutions such as Data Cloud and the Einstein 1 Platform have helped them transform operations. Participating organizations, including the Saudi retail giant Cenomi and Abu Dhabi National Exhibition Center, shared their digital transformation journeys.

Data Cloud is a data platform that unifies all of a company’s data on Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of every customer to drive automation and analytics, personalize engagement, and power trusted AI. Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. Salesforce’s Einstein 1 Platform integrates the company’s suite of applications spanning sales, service, marketing, ecommerce, analytics, and industry solutions. By seamlessly fusing generative AI, data management, CRM capabilities, and trusted systems, businesses are empowered to increase productivity, unleash deeper customer relationships, and boost margins.

Nine out of 10 IT professionals say generative AI has forced them to change the way new technology is implemented and used, according to Salesforce research . Respondents say they need intuitive user interfaces that make it easy to interact with AI in the flow of work; AI models to fit their use cases; and access to trusted customer and business data to ground the AI models and ensure relevant outputs. With Data Cloud, customers can unlock their trapped data and bring together all of their business and customer data into one place for AI.

In December, Salesforce launched Hyperforce in the UAE, its trusted platform architecture. Hyperforce harnesses the scale and agility of the public cloud to easily deploy Salesforce solutions and provide its global customer base with enhanced flexibility to grow globally and serve locally.

Delivered through a strategic partnership with Amazon Web Services (AWS), Hyperforce represents a significant advancement of the Salesforce platform . It enables new options to secure and store data in-country, which is critical for regional and global organizations in regulated industries such as the government, financial services, and telecommunications to stay ahead of evolving privacy regulations and an increased emphasis on data security and residency.

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Salesforce realizó una nueva edición de su evento insignia “World Tour Essentials 2024” en Buenos Aires

El evento más importante del año de la compañía convocó a clientes, partners y colaboradores de todo el país para presentar sus principales novedades sobre inteligencia artificial, datos y confianza del cliente.

Salesforce ,  realizó el World Tour Essentials Buenos Aires 2024, el evento que año a año recorre las principales ciudades del mundo para mostrar cómo sus clientes transforman su negocio gracias al poder del CRM, la IA, los datos y la confianza.

La edición argentina del evento contó con la participación de clientes, partners, ejecutivos C-level y colaboradores, que conocieron las novedades de la empresa y escucharon las experiencias de clientes como Familia Bercomat, Pomelo, Raizen, Gador y Andina ART, entre otras.

La apertura del encuentro estuvo a cargo Silvia Tenazinha, directora general de Salesforce Argentina y Charly Arguindegui, Senior VP Sales de Salesforce, quienes celebraron el 25 aniversario de la compañía brindando herramientas que potencian a las personas. De acuerdo con Tenazinha, Salesforce apuesta a la implementación de soluciones disruptivas basadas en IA, CRM, y Data. “El propósito de la compañía, desde sus inicios, es guiar a las empresas en todo el proceso hacia una mejor eficiencia y adaptación de las nuevas tecnologías, sin comprometer la creatividad de la mentalidad emprendedora. Nos motiva ser habilitadores de la innovación continua para las compañías del país, cualquiera sea su tamaño o sector, con tecnología de vanguardia como la inteligencia artificial”, dijo la ejecutiva.

La incorporación de la inteligencia artificial y el análisis de datos a las soluciones de CRM ha transformado completamente la manera en que las empresas trabajan para aumentar la eficiencia y satisfacer las crecientes expectativas de los clientes. Por eso, Salesforce brindó en el evento ejemplos y demostraciones de cómo la tecnología es la base para digitalizar y automatizar procesos, para simplificar y mejorar operaciones ahorrando costos y aumentando la rentabilidad, mientras logran que cada cliente se sienta único.

Otro de los puntos claves abordados durante la jornada fueron los beneficios de la IA, para los cuales es fundamental contar con una estrategia de datos. Gracias a las capacidades transformadoras de la IA, proporcionada a través de la nube, se demostró cómo los datos pueden ser realmente un activo para todos, pero también demandan un uso responsable y de confianza por parte de las empresas.

Así, en el panel del evento, Santiago Witis, Country Manager de Pomelo para Argentina y Chile, Eduardo Martinez, Director de Tecnología de la Información de Raizen y Juan Ignacio Coria, director de Transformación Digital de El Cronista, contaron los beneficios que les trajo la implementación de la tecnología de Salesforce en cuanto a automatización y eficiencia en sus operaciones y mejora en la experiencia de sus clientes; además explicaron cómo están integrando la IA en sus negocios.

En el caso de Pomelo, están implementando una capa de IA en todos sus productos de gestión para lograr ser más eficientes y seguir escalando su negocio con velocidad. Esta gestión avanzada de los datos les permite agregar valor a su operación y a sus clientes. En la industria de servicios financieros la aplicación de la IA y la integración de datos tendrá un significativo impacto en la prevención de fraudes en los servicios digitales y en la gestión de préstamos y créditos.

Alerta de prensa

Para Raizen la seguridad de su producción y ejecución es un aspecto clave, por eso desarrollaron un modelo basado en IA que detecta patrones inseguros y permite tomar medidas correctivas de manera proactiva. Consideran que la IA es fundamental para el futuro de las empresas, la capacidad de adoptar esta tecnología e implementarlas será un punto crucial de diferenciación frente a la competencia.

Familia Bercomat construye con Salesforce

Una de las sesiones del evento estuvo a cargo de Gabriel Vainstein e Iván Alexandro, CEO y Gerente Omnicanal de Familia Bercomat, una empresa de retail especializada en la venta de materiales de construcción que cubre el punta a punta de una obra. Nacieron en el norte del país hace casi 70 añosy hoy es una de las más importantes en su rubro con 37  sucursales en el interior del país, de las cuales 11 se ubican en Buenos Aires.

Hace poco más de un año Familia Bercomat decidió implementar las soluciones de Salesforce en su e-commerce cómo parte de su ambicioso plan de expansión y crecimiento con el objetivo de triplicar su negocio. Para cumplir esta meta se adentraron en un proceso de cambio tecnológico que les permitiera tener sus sistemas y equipos preparados para atender las demandas de los crecientes consumidores. Con Salesforce ahora pueden ofrecerles una experiencia de servicio diferencial, personalizar el flujo de trabajo y comunicarse con los clientes en base a sus necesidades individuales.

Para Familia Bercomat, Salesforce se convirtió en un socio estratégico a largo plazo para estar más cerca de sus clientes, mejorar día a día su propuesta de valor y continuar con su expansión y crecimiento. Por eso buscan seguir innovando e implementando nuevas herramientas, actualmente están avanzando en su estrategia de datos para poner la información a disposición a todos los equipos, con una mirada omnicanal que permita el acceso en todos los puntos de contacto.

Salesforce World Tour Essentials Buenos Aires 2024 fue una de las ediciones de esta serie de eventos que realizará la compañía por toda América Latina y el mundo para mostrar todo el potencial que el CRM, la inteligencia artificial, los datos y la confianza pueden traer a cualquier tipo de empresa. Las próximas ediciones de este mes en la región son el 15 en Sao Paulo (Brasil), el 22 en Ciudad de México y el 28 en Bogotá (Colombia).

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Salesforce partners gain recognition for growth and success in Middle East

Salesforce ,  a global leader in AI CRM, has announced the winners of its annual Middle East Partner Awards 2024 across 10 categories.

The Middle East Partner Awards event was held at the Madinat Jumeirah in Dubai last night as part of Salesforce World Tour Essentials Dubai, which gathered more than 2,000 attendees across Salesforce’s regional ecosystem.

The Salesforce partner ecosystem in the Middle East has grown 29% in FY24, and these partners have expanded their expertise through a 35% increase in certifications and the addition of 29% more consultants. These partners are helping organisations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

Steve Corfield, EVP and GM – Global Alliances, Channels and Emerging Products, Salesforce, said: “Our partners are deeply skilled at helping customers transform their operations using the Salesforce platform and products. The awards recognise the immense value and knowledge our partners bring to the Salesforce ecosystem, and the success they enable for our mutual customers.”

This year, the awards included two entirely new categories, Digital Partner of the Year and Data and AI Partner of the Year, reflecting the growing importance of digital applications and Artificial Intelligence to transformation.

Mukesh Kumar, Regional Vice President for Salesforce Alliance and Channels Middle East, said: “The event was a showcase of what a truly empowered partner ecosystem can achieve. The continued growth, creativity, dynamism, skill and dedication of our expanding partner ecosystem made the 2024 awards a truly special occasion. I congratulate all the winners on their excellent work and well-deserved recognition.”

Awards were handed out as follows:

• Customer Success Partner  (Implementation – CSAT) – recognises partners who share Salesforce’s commitment to customer success through the development of product, industry, and service expertise, as demonstrated by Salesforce specialisations. Building a strong track record of successful implementations and maintaining a high level of customer satisfaction. Winner: EI-Technologies MENA
• Outstanding Knowledge Partner (Innovation – Credentials) –   recognises partners who have a laser focus on expanding their Salesforce Practice. By utilising all available enablement tools, they have increased their total number of certifications, certified individuals, and use of partner learning camps. Winner: PwC
• Sales Excellence Partner  (Engagement – ACV) – this award celebrates partners who are committed to growing the Salesforce footprint across the commercial and enterprise markets. They have demonstrated this through increased sales and marketing engagement reflected in being the Top Influenced Annual Contract Value (ACV) contributor. Winner: CloudzLab
• Community Impact Partner – recognises partners who have dedicated their time, money and resources to have a positive impact on the local community. This is measured through their enrollment in Salesforce’s Talent Alliance, Pledge 1% and sustainability programs and their demonstrated corporate responsibility. Winner: Deloitte
• Digital Partner of the Year – recognises a partner that has excelled in the digital sphere, working with customers to raise the bar in digital services and solutions, helping ensure a seamless end-user journey across any combination of digital platforms. Winner: ConX Digital  
• Outstanding New Logo Partner –   This award celebrates the partner who positioned Salesforce to help solve unique and complex business challenges for new customers across the Middle East. Winner: Accenture    
• Data and AI Partner of the Year  – this year we introduced a new category to recognise partner excellence in implementing data and AI solutions as a driver of digital transformation and end-user customer satisfaction.   Winner: Horizontal
• One A&C Cloud Solution Partner  – this category recognises partners across the One A&C cloud solutions, which includes Mulesoft, Tableau and Slack. The partner must demonstrate great product knowledge which helps to address customer challenges. Winner:   Ejada
• Rising Star Partner – celebrates the partner with the most growth based on program pillars: Customer success (Navigator + CSAT), Innovation (Credentials and Practice Growth), Growth (Influenced ACV) and Lead (Equality and Sustainable Development). Winner: DTCForce
• Overall Partner of the Year – recognises a partner that has gone above and beyond in their commitment to building a world class Salesforce practice. They have excelled across all of the consulting program pillars, built a strong alignment with Salesforce’s sales team and dedicated marketing to ensure pipeline creation and progression. These partners are a true extension of Salesforce. Winner: Coberg

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With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer product that made most of its money from ads making a go of it in the enterprise. Perhaps the biggest surprise is that it lasted this long.

Meta pulled the plug on the enterprise product on Tuesday, bringing the curtain down on the enterprise experiment nine years after it launched. It’s worth noting that there was some skepticism from the start that a company like Facebook could pull this off. The enterprise is a different animal from the consumer world. It values privacy and security and requires a set of back-end tools that are purpose-built for the enterprise.

As Brent Leary, founder and principal analyst at CRM Essentials, said at the launch , it would be hard for Facebook to make that leap. “Facebook could pull it off, but it’s hard to build a platform that meets the expectation for so many different kinds of human interactions in the business context, as well as the personal one,” he said at the time.

Fast-forward nine years and Leary says it isn’t surprising that the product shut down. “This is just another example of a consumer technology platform not being able to successfully move into the enterprise technology space, but it makes you wonder why it took them this long to come to what was an inevitable conclusion, competing with the likes of Microsoft and Salesforce/Slack,” Leary told TechCrunch.

Ray Wang, founder and principal analyst at Constellation Research, says that ultimately Workspace was a side project to the much bigger consumer side of the house, and when Meta went into efficiency mode last year, the writing was on the wall for Workspace.

“The reality was, for an enterprise to be supported, the CIO’s job is on the line, the CEO’s job is on the line, the head of HR’s job is on the line, and you don’t do an enterprise sale in a haphazard way,” Wang told TechCrunch. It requires dedicated sales reps, a customer success team and a product roadmap that companies can build to, and Wang says that Meta didn’t build that back-end enterprise structure.

Still, the project wasn’t a total failure, says Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis, with millions of users and a slate of big brands, but ultimately he sees it failing for similar reasons to Wang.

“Enterprise (business) buyers and technology users want long-term support and predictability, and that is why, despite many shortcomings, most will stick with the likes of Microsoft or Salesforce, as they know they will always be there for them,” he said.

In a 2019 interview, Meta CIO Atish Banerjea indicated that at least from an engineering perspective, the company was taking the enterprise extremely seriously, talking with CIOs of potential users like Delta Airlines about how Facebook was using Workplace internally, including how it was integrating with third-party tools like SAP and Salesforce, integrations these companies would need (and which Slack and Teams are particularly good at today).

The idea behind the enterprise version, at least in 2015, was that everyone was using Facebook for their personal lives, and it felt logical to move that into the workplace, giving users a similar look and feel to the tool they used at home. And at a time when there was a push for the consumerization of IT, bringing tools that people used in their private lives into work, having a work version of Facebook made a lot of sense.

It’s also important to remember that there wasn’t a clear winner in the enterprise communications space nine years ago. Slack was in its infancy and Microsoft Teams was still a year away. Salesforce had tried to muscle into this space with the release of Chatter years before, recognizing that there was a need for this type of product, but it never really gained much traction, and most of the related applications have been shut down for years.

Salesforce would eventually buy Slack of course for a cool $28 billion, so it knew there was something there in this space. In spite of having millions of subscribers, Facebook missed its chance in the enterprise.

“In retrospect, this has to go down as a huge missed opportunity for Facebook; when it launched in 2016, nobody foresaw the pandemic years where Teams and Zoom, etc. would flourish, but due to underinvestment and a lack of interest from senior management, Facebook Workplace never really had a fighting chance,” Pelz-Sharpe said.

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