bleisure travel statistics 2022

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Bleisure travel - statistics & facts

Is bleisure a new type of travel, what motivates bleisure travelers the most, key insights.

Detailed statistics

Global bleisure travel market size forecast 2023-2033

Popularity of business trips with a weekend stay worldwide 2019-2022

Change in interest in bleisure travel by global corporate travel managers 2023

Editor’s Picks Current statistics on this topic

Business Travel Spending

Global spending on bleisure trips 2021-2027

Plans for work-related trips worldwide 2023, by type and country

Opinions on blended trips and flexible work worldwide 2022

Further recommended statistics

• Premium Statistic Global bleisure travel market size forecast 2023-2033
• Premium Statistic Global spending on bleisure trips 2021-2027
• Premium Statistic Prospects of global corporate travelers on going on bleisure trips 2022
• Premium Statistic Change in interest in bleisure travel by global corporate travel managers 2023
• Premium Statistic Countries with highest increase in interest in bleisure trips 2022
• Premium Statistic Major reasons to take bleisure trips for U.S. business travelers 2022

Forecast value of the bleisure tourism market worldwide in 2023 and 2033 (in billion U.S. dollars)

Expenditure of travelers combining business with leisure worldwide in 2021, with a forecast for 2027 (in billion U.S. dollars)

Prospects of global corporate travelers on going on bleisure trips 2022

Likelihood of mixing business trips with leisure trips according to business travelers worldwide as of March 2022

Increase in interest of employees in combining business trips with leisure activities according to business travel buyers worldwide as of October 2023

Countries with highest increase in interest in bleisure trips 2022

Countries with highest annual percentage change in willingness to extend work trips to experience a destination using time off in 2023 as of August 2022

Major reasons to take bleisure trips for U.S. business travelers 2022

Main motivating factors to combine business with leisure trips for corporate travelers in the United States as of February 2022

Bleisure trips

• Premium Statistic Popular tourist activities worldwide 2023
• Premium Statistic Popularity of business trips with a weekend stay worldwide 2019-2022
• Premium Statistic Bleisure travel plans worldwide 2022
• Premium Statistic Popularity of work-related trips worldwide 2022, by type and country
• Premium Statistic Plans for work-related trips worldwide 2023, by type and country
• Premium Statistic Work-related travel plans worldwide 2023, by type and country

Popular tourist activities worldwide 2023

Most common travel-related activities worldwide in 2022

Share of business trips that contained a weekend worldwide from 2019 to 2022

Bleisure travel plans worldwide 2022

Share of respondents who planned blended trips worldwide as of 2022, by type

Popularity of work-related trips worldwide 2022, by type and country

Share of respondents from selected countries who took work-related trips worldwide in 2022, by type

Share of respondents from selected countries who planned to take work-related trips worldwide in 2023, by type

Work-related travel plans worldwide 2023, by type and country

Share of respondents from selected countries who planned to take work-related trips in 2023, by type

Bleisure travelers

• Premium Statistic Global business travelers taking leisure time at their destinations 2022
• Premium Statistic Workation intentions worldwide 2023, by destination type
• Premium Statistic Workation intentions worldwide 2023, by country
• Premium Statistic Workation plans worldwide 2023, by country or region
• Premium Statistic Share of Europeans that want to work from global summer holiday locations 2022-2023
• Premium Statistic Affluent consumers expecting to take a vacation worldwide H2 2022, by type
• Premium Statistic Share of U.S. business travelers 2022, by trip type

Global business travelers taking leisure time at their destinations 2022

Share of travelers who explore business destinations as tourists worldwide as of February 2022

Workation intentions worldwide 2023, by destination type

Share of respondents who intended to work from a holiday location worldwide in summer 2023, by type of destination

Workation intentions worldwide 2023, by country

Share of respondents who intended to work from a holiday location worldwide in summer 2023, by country

Workation plans worldwide 2023, by country or region

Travel plans of respondents who intended to work from a holiday location worldwide in summer 2023, by country or region

Share of Europeans that want to work from global summer holiday locations 2022-2023

Share of European respondents who intended to work from a holiday location worldwide in summer 2022 and 2023

Affluent consumers expecting to take a vacation worldwide H2 2022, by type

Share of affluent consumers that expected to take a holiday within the next year in selected regions worldwide as of 2nd half 2022, by type of vacation

Share of U.S. business travelers 2022, by trip type

Share of respondents from the United States who anticipated traveling for work as of 2022, by trip type

Travelers' behavior

• Premium Statistic Opinions on blended trips and flexible work worldwide 2022
• Premium Statistic Favorite work-life balance measures of corporate travelers worldwide 2022
• Premium Statistic Favorite lodging types for workations worldwide 2023, by region or country
• Premium Statistic Most important features at accommodations for U.S. bleisure travelers 2022
• Premium Statistic Favorite trip length for U.S. bleisure travelers 2022

Attitudes towards business trips combed with leisure worldwide for 2023 as of August 2022

Favorite work-life balance measures of corporate travelers worldwide 2022

Preferred work-life balance support measures of business travelers worldwide as of March 2022

Favorite lodging types for workations worldwide 2023, by region or country

Preferred accommodations for a workation trip in selected countries worldwide for summer 2023

Most important features at accommodations for U.S. bleisure travelers 2022

Preferred accommodation amenities for bleisure tourists in the United States as of February 2022, by utility score

Favorite trip length for U.S. bleisure travelers 2022

Preferred length of stay for trips combining business with leisure activities in the United States as of February 2022

Companies' perspective

• Premium Statistic Work-life balance measures offered to corporate travelers worldwide 2022
• Premium Statistic Support of employers for blended trips worldwide 2022
• Premium Statistic Companies' policies on bleisure travel reimbursement worldwide 2022
• Premium Statistic Corporate travel perks offered by companies in U.S. and Canada 2023
• Premium Statistic Expenses distribution of blended trips in the U.S. 2022

Work-life balance measures offered to corporate travelers worldwide 2022

Work-life balance support measures offered to business travelers worldwide as of March 2022

Support of employers for blended trips worldwide 2022

Support for bleisure trips from organizations worldwide as of August 2022, by employee type

Companies' policies on bleisure travel reimbursement worldwide 2022

Readiness of companies to reimburse for business trips combining leisure activities worldwide as of September 2022

Corporate travel perks offered by companies in U.S. and Canada 2023

Most common benefits that companies would consider providing to business travelers in North America as of 2023

Expenses distribution of blended trips in the U.S. 2022

Cost sharing for bleisure travel plans of adults in the United States as of August 2022

Further reports

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42 bleisure travel statistics for 2024

Bleisure in the business travel market.

• Annually corporate travelers spend 22 days on average traveling for work. The average business trip lasts 3.8 days ( SavvySleeper ).
• Pre-pandemic, 57% of businesses had travel policies allowing employees to add leisure time to their business trips ( Forbes ).
• In 2021, 37% of corporate travelers from North America extended their business trips to do some sightseeing and other leisure activities ( GBTA ).
• U.S. business travelers take over 405 million long-haul business trips annually. It is estimated that employees are adding vacation time to around 60% of these trips (243 million) ( Stratos ).
• A survey by the Global Business Travel Association (GBTA) asked travel managers if they thought employees were more interested in blended travel post-pandemic. 82% of respondents answered that their teams were now equally or more interested in adding leisure time to their business trips ( GBTA ).
• In the UK, 45% of survey participants said they intended to add a leisure element to business trips in the future ( Crowne Plaza ).
• In 2022 a U.S. survey found that 89% of participants wanted to include some vacation time to their next corporate trip ( American Hotel & Lodging Association ).
• 41% of travel managers have noted a rise in colleagues asking to add a longer stay to their work trips for leisure purposes ( GBTA ).
• 81% of business travelers are engaging in some variation of bleisure travel. 61% of travelers include leisure activities in their itinerary, while 41% are lengthening their stay to carve out some time off around their work trip ( National Car ).
• The percentage of business trips that become a bleisure trip varies from country to country, 56 % in the UK, 65% in Germany, and 62% in China ( Stratos ).
• In 2022 American Airlines revealed that almost half of its $13.46 billion revenue was generated from bleisure itineraries, a record high for the organization ( AFA ).
• Compared to a 2019 survey , workers feel less pressured to hide the leisure elements of their trips from their boss (19% versus 21%) and their colleagues (22% versus 24%) ( National Car ).
• 79% of bleisure travelers state they volunteer more frequently for business trips where they can extend and enjoy some vacation time ( National Car ).

Which business need is the origin of most bleisure trips?

• 67% of bleisure trips begin as an itinerary to take in a conference. 46% start as a trip to external meetings and 42% as sales opportunities. Meanwhile, 30% of bleisure travelers are traveling for an internal appointment, and 5% list their purpose as “other” ( Stratos ).

How many days does an average bleisure trip last?

• 17% of bleisure trips last 4 nights or more, 31% are 3 nights in length, 39% are for two nights, and just 12% of bleisure travelers are away for only one night ( Stratos ).
• 32% of bleisure stays are taken by frequent travelers who take one or two business trips each month ( Expedia ).

What are the top destinations for bleisure trips?

• Perhaps unsurprisingly, New York City generates the most bleisure trips each year, with Paris, France, coming in second and London, UK, third ( Statista ).

Do bleisure travelers travel solo?

• 35% of bleisure travelers have company during their trips ( Stratos ).
• 36% of bleisure travelers have family or acquaintances in the destination ( Stratos ).
• 65% of survey participants stated they thought it was fine for friends or family to accompany corporate travelers on business trips as long as they didn’t distract from work commitments ( Visit Anaheim ).
• 58% of male business travelers reported taking their partner on a number of business trips compared to 48% of female corporate travelers ( National Car ).
• 57% of employees confessed to looking to take business trips to destinations they know their loved ones would enjoy ( Visit Anaheim ).

Which employee demographic engages most with the bleisure travel trend?

• Engagement with bleisure travel varies from generation to generation with Millennial employees (86%) more likely to add on leisure time than Gen Xers (76%) or baby boomers (73%) ( National Car ).
• 32% of bleisure trips are taken by frequent travelers who take one or two business trips each month ( Expedia ).
• Senior leadership teams and executives are twice as likely to extend their business trips for leisure compared to non-management employees ( National Car ).

Employees consider corporate travel an important perk

• 86% of bleisure travelers see corporate travel as a key component to career development, and 81% see it as crucial to cementing key business relationships that would be impossible without traveling for work ( National Car ).
• 3 quarters of millennial corporate travelers see traveling for business as a benefit of their role ( Hilton Hotels & Reports Survey ).
• 39% of bleisure travelers report they actively seek job roles that involve opportunities for business trips and are open to losing other benefits to have more chances to travel ( National Car ).
• When asked whether they are willing to forego other perks in favor of more business travel, male employees emerge as more willing, with 21% stating they would accept a lower salary compared to the 10% reported from their female counterparts. 22% of male participants said they would accept a role with fewer vacation days versus 10% of females, and 28% of men said they would consider less flexibility around their work hours to take more work trips ( National Car ).

What are the most common motivations for bleisure travel?

• When surveyed, 4 out of 5 corporate travelers responded that they felt they should be allowed to take some time for leisure during a work trip, and 79% believed their employer would agree ( National Car ).
• 65% of millennial corporate travelers believe traveling for their company is linked to their sense of status ( Hilton Hotels & Reports Survey ).
• For many employees, bleisure trips are linked to efforts to become more sustainable, with 60% of surveyed business travelers reporting that the pandemic has made them more conscious of the environmental impact of traveling ( Crowne Plaza ).
• Bleisure travelers list their favorite elements of traveling for work as exploring new destination (70%), making new connections (58%), having a change of work environment (57%) and having new experiences (55% ( Visit Anaheim ).

What are the benefits of bleisure trips?

• Corporate travel is linked to employee satisfaction, with 90% of business travelers desiring to travel for work for the rest of their careers ( SavvySleeper ).
• Close to 100% of business travelers report enjoying time spent on business trips ( National Car ).
• A Hilton survey of U.S. travelers revealed that 76% of participants reported negative outcomes if they went too long without taking time off. Burnout rated top with 41% of the vote, with boredom (36%), irritability (30%), and depression (29%) taking second, third, and fourth place ( Hilton hotels ).
• The same survey reported that just over half of American employees (51%) feel guilty when asking for time off, with 28% not taking all their vacation days. With these staggering stats, businesses encouraging bleisure travel could stand out as advocates for employee happiness and ultimately benefit from better engagement and retention ( Hilton hotels ).
• Employees of all demographics who combine leisure travel with their business trips reported a better work-life balance (91%) compared to respondents who didn’t combine their vacations with traveling for work (79%) ( National Car ).
• Bleisure travelers report returning to the office more refreshed than non bleisure travelers (54% versus 35%). This stat varies between demographics, with 55% of Millenials feeling invigorated by their bleisure trips compared to 48% of Gen Xers and 42% of baby boomers ( National Car ).
• 33% of workers stated they are more concerned with their physical and mental well-being since the Covid-19 pandemic. US participants especially reported that the last few years had increased their appreciation for travel for its mental health benefits (21%) ( Crowne Plaza ).
• Bleisure trips can help reduce the cost of accommodation for business trips. 82% of bleisure travelers will opt for the same hotel for the entirety of their trip giving companies access to favorable rates for extended stays while sharing the spend. Organizations that encourage their corporate travelers to sign up for loyalty programs and stay with their preferred hotel brands can access further perks like complimentary wi-fi, room upgrades and late check out (GBTA) .
• 34% of surveyed business travelers shared that their most innovative concepts were conceived while on a business trip. This stat jumps up to 53% for team members aged 16-24 ( TravelPerk ).

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Bleisure Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Employee, By Age Group, By Industries : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Travel & Luxury Travel

Report Code: A06357

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Bleisure Travel Market Research, 2032

The global bleisure travel market size was valued at $315.3 billion in 2022, and is projected to reach $731.4 billion by 2032, growing at a CAGR of 8.9% from 2023 to 2032.

Travel that combines both work and pleasure is referred to as bleisure. It typically takes the form of business travelers who decide to extend their holiday to engage in recreational activities. These pastimes include sightseeing, unwinding, hiking, going to amusement parks, or going to events. 

With more competition, business employees typically put in longer hours to earn more. Additionally, such intense competition leads to staff stress and burnout. It can result in both mental health issues like depression, anxiety, and insomnia as well as physical health issues including chronic pain, heart issues, and hypertension. Additionally, burnout can cause a variety of symptoms, such as irritability, mood swings, weariness, and reduced productivity. It might lead to employees seeking medical care or taking sick days, both of which can be costly for a company. To sustain mental health among employees worldwide, there is a growing demand for work-life balance. Furthermore, by creating a work environment that prioritizes work-life balance, employers can save money and maintain a happier, more productive staff. Additionally, one of the emerging trends to balance work and wellness is to travel for business. The bleisure travel market is therefore projected to grow due to demand from major employers around the globe in the bleisure travel market forecast period.. 

The adoption of digital solutions for everyday travel planning chores like choosing a destination and creating an itinerary, booking flights and other modes of transportation, hotels and other accommodations, or developing offers that are as specifically tailored to the needs of customers as possible, as well as taking virtual tours of potential destinations before making a decision are all examples of digital transformation in the travel industry. The travel industry is at the cutting edge of technological advancement and is continuously evolving because of new technology. The Digital Transformation Initiative (DTI) of the World Economic Forum estimates that between 2016 and 2025, the travel, tourism, and aviation sectors will spend up to $305 billion on digitization procedures. The $700 billion in gains from digital transformation will also benefit society and customers. Additionally, it is anticipated that this process will move $100 billion in value from well-established businesses to their new digital competitors. Therefore, integrating technology into leisure travel tends to encourage growth everywhere. 

The hospitality business, a substantial subset of the hospitality industry, is made up of the four main sectors of food and beverage, travel and tourism, housing, and recreation. For instance, the F&B industry includes restaurants, bars, and food trucks; the travel and tourism industry also include travel agents; the housing industry covers everything from hotels to hostels; and the recreation industry includes leisure pursuits like sports, wellness, and entertainment. Even though all these hospitality industries are interlinked and dependent on one another, many of them are evolving quickly because of new technologies and changing consumer attitudes. With the growth of the world economy, the hospitality sector has seen significant growth on a global scale. The world economy increased at a rate of more than 3% yearly, according to the World Bank, before the global epidemic hit in 2019–2020. Due to the pent-up demand at the beginning of the pandemic, the global economy grew by 5.5% in 2021. However, it is estimated that this growth slowed down to 4.1% in 2022 and 3.2% in 2023 before returning to pre-pandemic levels. The hospitality and tourism industries benefitted from this exceptional growth by seeing an increase in travel demand and the number of hotel nights accessible to leisure travelers around the world. 

For any journey that takes place outside of the country where the organization is based, personnel who are on the recipient's official travel roster will incur additional costs for housing, meals, incidentals, and other relevant expenses. According to Google data, the usual nightly rate for a five-star hotel in New York City in April and May is between $523 and $999. In Paris, the range is wider, from $707 to $1,382. Late April is the conclusion of the season in St. Barts, where high-end hotels typically cost up to $1,451. Additionally, leisure travelers frequently remain longer than necessary on work trips. Therefore, because of the additional costs, corporates are probably not going to pay for these excursions, which limits the bleisure travel industry. 

Only 14% of businesses that allowed staff members to spend vacation days while travelling for work in 2014 had explicitly specified this necessity in their corporate travel policy, according to the Skift Bleisure Travel Report. Businesses that do not document their leisure travel rules run the risk of noncompliance and escalating expenditure. Businesses that regularly struggle to keep personnel travel expenses under control can find it difficult to implement bleisure standards. Utilizing corporate travel management software with effective spending control capabilities is essential for businesses to prevent non-compliance. Additionally, companies with restricted employee travel budgets could find it challenging to include leisure travel policies in their work travel plans. Travel managers must set up services that ensure that business travel will always be affordable if they want their organization to keep enjoying the positive return on investment in travel. Therefore, the expansion of leisure travel is projected to be constrained in the forecast term due to a lack of sufficient documentation and policies. 

Businesses spend more than $300 billion on business travel each year, 20% of which is spent on air travel. 12% of airline passengers are business travelers, and they generate billions of dollars in revenue, up to 75% of profit on some routes. Therefore, business travelers are a key demographic. Additionally, businesses are aware that visitors want a connected and seamless experience, one that allows them to stop sorting through endless options and find the amazing experiences they seek. Many travel organizations are adopting a platform business model and condensing their processes in order to manage the entire client journey. Because of this, working with corporations in the leisure travel industry is expected to increase demand. 

Connectivity and infrastructure have become one of the primary concerns of the twenty-first century and have come to define the modern economy. This is reflected in the need for resources to be used to link communities, economies, and countries. in the Asia-Pacific alone globally. But there are still a lot of requirements. By 2030, the Asia-Pacific region will need to invest about $26 trillion, according to the Asian Development Bank (ADB), while the OECD and McKinsey Global Institute (MGI) predict that the global demand for infrastructure investment will range from $4.7 trillion to $6.0 trillion annually. The allocation of the world's GDP to infrastructure and real estate is around 20 percent. Due to decaying infrastructure, expanding populations, and demands for economic development, governments want increased investment for power, transportation, and other systems that promote recovery and growth. Additionally, expanding infrastructure is anticipated to promote global growth. 

Segmental Overview 

The bleisure travel market is segmented on the basis of employee, age group, industry and region. By employee, the bleisure travel market is classified into executive, middle management and entry level employee. Depending on age group, the market is categorized into millennial, generation X, and others. By industry, it is categorized into government and corporate. By region the market is analyzed in North America, Europe, Asia Pacific and LAMEA.  

By Employee 

Depending on the employee, the middle management segment dominated the bleisure travel market share in 2022, garnering around two-fifths of the market share; moreover, the middle management is expected to grow at the highest CAGR of 9.2% from 2023 to 2032. In addition, the largest group consists of middle managers, who earn an average of close to $80,000 annually and are between the ages of 36 and 54 years. They often are from the IT industry and account for a large share of the bleisure travel market growth . There are times when the whole workforce of a corporation will congregate in one location for a few days or possibly a few weeks of work and play. This is referred to as a whole team retreat. Men are more likely to travel for leisure than women are, while a U.S. survey found that men take more business trips than women do.

By Age Group 

Depending on the age group, the millennial segment dominated the bleisure travel industry in 2022, garnering around two-fifths of the market share. Moreover, the millennial segment is expected to grow at the highest CAGR of 9.1% from 2023 to 2032. In addition, millennials are no longer solely associated with starting new fads or travelling to exotic locales. Instead, they explore the significance and purpose of each place they visit, discover the locals' traditions, and interact with locals. Millennials are individuals who are passionate employees, compulsive shoppers, and experienced partygoers. They venture out for both fun and profit. They typically have employers who both permit and pay for their trip. As a result, it is projected to increase the bleisure travel market demand across the globe.    

By Industry 

Depending on the industry, the corporate segment dominated the market in 2022, garnering majority of the market share, Moreover, the corporate segment is expected to grow at the highest CAGR of 9.0% from 2023 to 2032. In addition, bleisure travel is becoming more popular as business travelers combine their trip for business with their personal time off. Due to technology, the line between work and play has blurred their leisure time.  Hence, the demand for work-life balance among employees is expected to propel the expansion of bleisure travel across the globe. 

Region wise, Europe dominated the market in 2022, garnering a market share of 30.09%. The high penetration of leisure travel in the European market has prompted businesses to introduce innovative tactics in this cutthroat industry. Factors including low inflation, rise in domestic demand, support in monetary policies, growth of the labor market, and sustained economic growth are projected to boost the business travel industry. Additionally, the market growth has been bolstered by the surge in smart device use and the increase in internet penetration. Additionally, the drop in airfares stimulates the expansion of the industry in Europe. Significant factors driving the bleisure travel market in Europe are the rise in working-age populations, rise in disposable income, the presence of more billionaires on the continent, as well as a rise in travel enthusiasts among Europeans.   

Competitive Analysis 

Some of the major players analyzed in this report are Bleisure Travel Company, BCD Group, Booking Holdings, Fareportal, Expedia Group, Airbnb, Flight Centre Travel Group, Wexas Travel, TravelPerk, TravelBank and FCM Travel Solution. 

Some Examples of Product Launch in the Global Bleisure Travel Market 

In September 2022, Expedia Group launched an initiative named Open World Accelerator to empower the technology aspects in the travel industry. 

Some Examples of Expansion in the Global Bleisure Travel Market 

In February 2023, BCD Travel partnered with Amadeus to initiate multiple projects on travel opportunities including bleisure travel.  

In October 2022, BCD Travel partnered with Sabre to facilitate the innovation and growth in the bleisure travel. 

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the bleisure travel market analysis from 2022 to 2032 to identify the prevailing bleisure travel market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the bleisure travel market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global bleisure travel market trends, key players, market segments, application areas, and market growth strategies.

  Bleisure Travel Market Report Highlights

Analyst Review

According to the top CXOs, Europe is projected to witness the largest share during the forecast period owing to the growing penetration of adventure activities in the region. The major emerging markets include the U.S., the UK, Germany, France, and others. The population summed up with a significant demand, rising disposable income, huge investment, and penetration of Bleisure travel are the important factors that propel the growth of bleisure travel markets. Moreover, emerging markets are highly influenced by western culture, and hence, there is an increase in outdoor activities such as hiking and other amenities slowly becoming part of the culture in growing markets such as India and Brazil. Furthermore, Asia-Pacific is the leading destination for tourists, and food and lodging is the highest revenue generator in the tourism industry. Therefore, the growing penetration of outdoor activities as well as corporate establishments is expected to fuel the growth of the winter activities market in emerging nations.  

One of the primary drivers for the increase in demand for bleisure travel is the increased demand for tourism across the globe. Many new market players are expected to enter the bleisure travel forecast period, attracted by profitable growth and high-profit margins.   

Another factor that influences the demand for bleisure travel is the rise in demand for work life balance across the globe. Consequently, the demand for bleisure travel has seen a multifold increase in forecast years, especially in the developed countries of North America and Europe regions including but not limited to the U.S., Canada, The UK, and Germany. Hence, the growth of bleisure travel is expected across the globe during the forecast period. 

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Adventure Travel
• Travel Experiences
• Cultural Travel
• Sustainable Travel
• Travel Retail

Some of the major players analyzed in this report are Bleisure Travel Company, BCD Group, Booking Holdings, Fareportal, Expedia Group, Airbnb, Flight Centre Travel Group, Wexas Travel, TravelPerk, TravelBank and FCM Travel Solution.

Region wise, Europe dominated the market in 2022, garnering a market share of 30.09%. Businesses have adopted novel strategies in this fiercely competitive sector as a result of the significant penetration of leisure travel in the European market

The bleisure travel market size was valued at $315.3 billion in 2022 and is estimated to reach $731.4 billion by 2032, registering a CAGR of 8.9% from 2023 to 2032. A vacation that combines business and pleasure is referred to as a bleisure trip. Bleisure travel, also known as blended travel, is typically business-focused but includes time for leisure activities, typically at the start or end of a work trip.

Depending on the industry, the corporate segment dominated the market in 2022, garnering majority of the market share; however, the corporate is expected to grow at the highest CAGR of 9.0% from 2023 to 2032. In addition, as business travellers mix their journey for business with their personal time off, bleisure travel is growing in popularity.

Moreover, in the post-pandemic period, the demand for Bleisure travel is expected to retain its growth. The innovations of the engaged stakeholders in the market will help to provide various business trips, that will help gain consumer attention and will help the market grow. Furthermore, the increase in online penetration will further lead to market proliferation.

Germany and U.S. have enormous market in the Bleisure travel market. This is attributed to the huge number of players in the region offering wide range of products at lucrative prices as well as purchasing power of population in this countries contributing in the growth.

Rise in demand for work-life balance is one of the trends in the Bleisure travel market. In addition, With increasing competition, working time across the corporate tends to expand to achieve the projected profits. In addition, such stiff competition causes stress and burnout among employees.

Depending on the age group, the millennial segment dominated the market in 2022, garnering around two-fifths of the market share. In addition, Millennials are no longer just known for initiating new fads or visiting far-off places. Instead, students learn about the history and significance of each location they go to, learn about the customs of the people there, and engage in local interaction.

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Bleisure Travel Market

Global Opportunity Analysis and Industry Forecast, 2023-2032

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The rise of ‘bleisure’ trips: How post-pandemic business travel will change

Business travel revenue is expected to return to normal by the end of 2024. but how workers participate in face-to-face meetings, how long they stay, and what new amenities they'll get will be very different..

Global business travel is clawing its way back to normal after being decimated by the COVID-19 pandemic and the rapid shift to videoconferencing and virtual events, according to data from the Global Business Travel Association (GBTA).

Hit hard by the pandemic, global business travel activity plummeted 53.8% in 2020, generating just $661 billion in revenue — down from $1.43 trillion in 2019. That figure rose to $754 billion last year, is expected to top $1 trillion in 2022, and return to pre-pandemic levels in 2024, with revenues topping $1.48 trillion, according to the GBTA’s Business Travel Index (BTI) report released in November.

During the pandemic, companies turned to less time-consuming and more economical ways of connecting their workers through apps like Zoom and Microsoft Teams and virtual business conferences.

Now, as the Omicron variant wanes, most travel managers feel employees are willing to travel, according to the GBTA’s January poll . Two in three (64%) feel their employees are “willing” or “very willing” to travel for business, and 72% of GBTA members and stakeholders say they would definitely  or probably  travel for business. 

Even as revenues rebound, however, business travel is expected to look very different in the years ahead. Organizations that have gotten used to saving money because few people were going anywhere are likely to place an emphasis on travel “sustainability” — where employees are encouraged to bundle visits to multiple clients or events into a single trip.

“There’s a real drive toward that by global corporations — so, trips may be fewer, but they may be longer,” said Suzanne Neufang, CEO of the GBTA, which claims more than 9,000 members. “So, they’re able to get that quarter’s meetings with fewer trips overall.”

Another advantage to spending more time in one place: travel is less likely to be affected by frequent travel rules changes. “There’s a sense that if you’re crossing a border and you don’t know if the rules are going to change, it’s a lot easier to go there and get all your business done without having to worry about the rules changing,” Neufang said.

Business travel spending in 2021.

While some workers embrace travel and enjoy being on the road, Neufang and industry analysts believe most will want a better work-life balance where business travel doesn’t interfere with home life. In fact, in light of the Great Resignation , many workers are likely to demand less time away from home.

“There’s a rebalancing going on in light of the Great Resignation,” Neufang said. “Certainly, an employee has a greater say on the subject of travel than before. Being on the road 20 days a month just isn’t what a lot of people want to do anymore. They’d like to be more purposeful, then spending the rest of their time being there for their family or their child’s soccer game on the weekend.”

Another emerging trend (with an unfortunate marketing name) is “bleisure” travel, where business travel is combined with leisure or tourism. The GBTA refers to it as “blended travel,” but the meaning is the same: business travelers add days onto the front or back end of their business plans to relax.

In a survey conducted by the GBTA late last year, corporate travel managers were asked whether they think employees are more or less interested in extending work trips for leisure compared to before the pandemic. The survey found that 82% believe their workers were equally or more interested in “blended travel” than they used to be.

“Airlines need to figure out how to fill intercontinental business class, likely with premium leisure promotions,” management consulting firm McKinsey and Company said in a recent report . “For all travel companies, the boom may be higher in traveler numbers than in profits, as the most lucrative corporate business has been slow to return.” 

McKinsey and Company suggests corporate travelers, travel planners, intermediaries, suppliers and global-distribution-system providers prepare for a resurgence in corporate travel by developing these important skills :

• Use real-time data . Monitoring information such as local and regional vaccination rates, price fluctuations, and changing demand will help organizations make better travel decisions.
• Embed agility into planning . Creative solutions and multiple contingency plans will improve the ability of organizations to react quickly to market changes.
• Enhance travelers’ comfort and safety . It’s important for employers and suppliers to make sure individuals feel safe and secure traveling again.
• Communicate clearly . Information such as corporate travel policies, vendor preferences, and operational changes need to be conveyed clearly, often, and via multiple channels.

Teleconferencing is also expected to remain popular as a replacement for typical in-person meetings. In some cases, the metaverse (the use of augmented and virtual reality) will be made available at conference venues to enable business conference attendees to participate in speaking sessions and vendor displays remotely, according to Dorothy Creamer, an IDC research manager.

“Everyone has realized they don’t need to travel. We can still revert to hybrid meetings,” Creamer said.

Neufang also believes the global pandemic raised awareness about the value of bringing remote employees together at satellite offices and headquarters for brainstorming, general engagement, and to boost camaraderie.

“With digital nomads and remote workers leaving their commutable ranges over the last couple of years, the corporate culture still needs to be embraced — and that comes by bringing people together,” Neufang said. “This isn’t just to sit in your cube and not talk to anyone; it’s for a real purpose — the engagement, whiteboarding sessions and things where real, in-person collaboration is needed.

Though naysayers initially predicted internal corporate travel would go away altogether, just the opposite is happening, Neufang said. “We’re seeing a pent-up demand for it,” she added.

Another way business travel is not likely to change in the coming months, and possibly years, involves vaccine or mask mandates. As coronavirus variants come and go, it’s likely restrictions will remain in place.

In the US, the Transportation Security Administration (TSA) has extended its mask mandates on over-the-road buses, commercial aircraft, and commuter bus and rail systems through at least March 18, 2022.

“We won’t easily forget the lesson of how KN94 and N95 masks can shield you from the virus,” Neufang said. “I think in confined spaces, especially, we’ll probably continue to see the impact.”

Once on the ground, travelers are likely to see new amenities offered in the hospitality space. For example, more conference venues and hotels are likely to offer outdoor amenities for meetings than they did in the past. And in many cases, hotels will need to find new purposes for meeting and conference spaces, which will be slower to fill, according to McKinsey and Company.

To promote business travel to their locations, hospitality managers are recognizing the need to create meeting spaces that look and feel different post-pandemic, according to IDC’s Creamer.

“We’re looking at venues offering more space for the same number of people for better social distancing, as well as more capabilities to broadcast and stream keynotes and other sessions to remote attendees,” Creamer said. “You’ll see more wireless connectivity for outdoor spaces as well.

“And, if it’s outdoors, you’ll see events held under tents, and just having that ability to spread out and use more of the property that they may not have used in the past,” she added.

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Savvino-storozhevsky monastery and museum.

Zvenigorod's most famous sight is the Savvino-Storozhevsky Monastery, which was founded in 1398 by the monk Savva from the Troitse-Sergieva Lavra, at the invitation and with the support of Prince Yury Dmitrievich of Zvenigorod. Savva was later canonised as St Sabbas (Savva) of Storozhev. The monastery late flourished under the reign of Tsar Alexis, who chose the monastery as his family church and often went on pilgrimage there and made lots of donations to it. Most of the monastery’s buildings date from this time. The monastery is heavily fortified with thick walls and six towers, the most impressive of which is the Krasny Tower which also serves as the eastern entrance. The monastery was closed in 1918 and only reopened in 1995. In 1998 Patriarch Alexius II took part in a service to return the relics of St Sabbas to the monastery. Today the monastery has the status of a stauropegic monastery, which is second in status to a lavra. In addition to being a working monastery, it also holds the Zvenigorod Historical, Architectural and Art Museum.

Belfry and Neighbouring Churches

Located near the main entrance is the monastery's belfry which is perhaps the calling card of the monastery due to its uniqueness. It was built in the 1650s and the St Sergius of Radonezh’s Church was opened on the middle tier in the mid-17th century, although it was originally dedicated to the Trinity. The belfry's 35-tonne Great Bladgovestny Bell fell in 1941 and was only restored and returned in 2003. Attached to the belfry is a large refectory and the Transfiguration Church, both of which were built on the orders of Tsar Alexis in the 1650s.  

To the left of the belfry is another, smaller, refectory which is attached to the Trinity Gate-Church, which was also constructed in the 1650s on the orders of Tsar Alexis who made it his own family church. The church is elaborately decorated with colourful trims and underneath the archway is a beautiful 19th century fresco.

Nativity of Virgin Mary Cathedral

The Nativity of Virgin Mary Cathedral is the oldest building in the monastery and among the oldest buildings in the Moscow Region. It was built between 1404 and 1405 during the lifetime of St Sabbas and using the funds of Prince Yury of Zvenigorod. The white-stone cathedral is a standard four-pillar design with a single golden dome. After the death of St Sabbas he was interred in the cathedral and a new altar dedicated to him was added.

Under the reign of Tsar Alexis the cathedral was decorated with frescoes by Stepan Ryazanets, some of which remain today. Tsar Alexis also presented the cathedral with a five-tier iconostasis, the top row of icons have been preserved.

Tsaritsa's Chambers

The Nativity of Virgin Mary Cathedral is located between the Tsaritsa's Chambers of the left and the Palace of Tsar Alexis on the right. The Tsaritsa's Chambers were built in the mid-17th century for the wife of Tsar Alexey - Tsaritsa Maria Ilinichna Miloskavskaya. The design of the building is influenced by the ancient Russian architectural style. Is prettier than the Tsar's chambers opposite, being red in colour with elaborately decorated window frames and entrance.

At present the Tsaritsa's Chambers houses the Zvenigorod Historical, Architectural and Art Museum. Among its displays is an accurate recreation of the interior of a noble lady's chambers including furniture, decorations and a decorated tiled oven, and an exhibition on the history of Zvenigorod and the monastery.

Palace of Tsar Alexis

The Palace of Tsar Alexis was built in the 1650s and is now one of the best surviving examples of non-religious architecture of that era. It was built especially for Tsar Alexis who often visited the monastery on religious pilgrimages. Its most striking feature is its pretty row of nine chimney spouts which resemble towers.

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