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What's the problem with overtourism?

With visitor numbers around the world increasing towards pre-pandemic levels, the issue of overtourism is once again rearing its head.

When locals in the charming Austrian lakeside village of Hallstatt staged a blockade of the main access tunnel, brandishing placards asking visitors to ‘think of the children’, it highlighted what can happen when places start to feel overrun by tourists. Hallstatt has just 800 residents but has opened its doors to around 10,000 visitors a day — a population increase of over 1,000%. And it’s just one of a growing number of places where residents are up in arms at the influx of travellers.

The term ‘overtourism’ is relatively new, having been coined over a decade ago to highlight the spiralling numbers of visitors taking a toll on cities, landmarks and landscapes. As tourist numbers worldwide return towards pre-pandemic levels, the debate around what constitutes ‘too many’ visitors continues. While many destinations, reliant on the income that tourism brings, are still keen for arrivals, a handful of major cities and sites are now imposing bans, fines, taxes and time-slot systems, and, in some cases, even launching campaigns of discouragement in a bid to curb tourist numbers.

What is overtourism?

In essence, overtourism is too many people in one place at any given time. While there isn’t a definitive figure stipulating the number of visitors allowed, an accumulation of economic, social and environmental factors determine if and how numbers are creeping up.

There are the wide-reaching effects, such as climate change. Coral reefs, like the Great Barrier Reef and Maya Bay, Thailand, made famous by the Leonardo DiCaprio film, The Beach , are being degraded from visitors snorkelling, diving and touching the corals, as well as tour boats anchoring in the waters. And 2030 transport-related carbon emissions from tourism are expected to grow 25% from 2016 levels, representing an increase from 5% to 5.3% of all man-made emissions, according to the United Nations World Tourism Organisation (UNWTO). More localised issues are affecting locals, too. Renters are being evicted by landlords in favour of turning properties into holiday lets, and house prices are escalating as a result. As visitors and rental properties outnumber local residents, communities are being lost. And, skyrocketing prices, excessive queues, crowded beaches, exorbitant noise levels, damage at historical sites and the ramifications to nature as people overwhelm or stray from official paths are also reasons the positives of tourism can have a negative impact.

Conversely, ‘undertourism’ is a term applied to less-frequented destinations, particularly in the aftermath of the pandemic. The economic, social and environmental benefits of tourism aren't always passed on to those with plenty of capacity and, while tourist boards are always keen for visitors to visit their lesser-known attractions, it’s a more sustainable and rewarding experience for both residents and visitors.

What’s the main problem with it?

Overcrowding is an issue for both locals and tourists. It can ruin the experience of sightseeing for those trapped in long queues, unable to visit museums, galleries and sites without advance booking, incurring escalating costs for basics like food, drink and hotels, and faced with the inability to experience the wonder of a place in relative solitude. The absence of any real regulations has seen places take it upon themselves to try and establish some form of crowd control, meaning no cohesion and no real solution.

Justin Francis, co-founder and CEO of Responsible Travel, a tour operator that focuses on more sustainable travel, says “Social media has concentrated tourism in hotspots and exacerbated the problem, and tourist numbers globally are increasing while destinations have a finite capacity. Until local people are properly consulted about what they want and don’t want from tourism, we’ll see more protests.”

A French start up, Murmuration, which monitors the environmental impact of tourism by using satellite data, states that 80% of travellers visit just 10% of the world's tourism destinations, meaning bigger crowds in fewer spots. And, the UNWTO predicts that by 2030, the number of worldwide tourists, which peaked at 1.5 billion in 2019, will reach 1.8 billion,   likely leading to greater pressure on already popular spots and more objection from locals.

Who has been protesting?

Of the 800 residents in the UNESCO-listed village of Hallstatt, around 100 turned out in August to show their displeasure and to push for a cap on daily visitors and a curfew on tour coach arrivals.

Elsewhere, residents in Venice fought long and hard for a ban on cruise ships, with protest flags often draped from windows. In 2021, large cruise ships over 25,000 tonnes were banned from using the main Giudecca Canal, leaving only smaller passenger ferries and freight vessels able to dock.

In France, the Marseille Provence Cruise Club introduced a flow management system for cruise line passengers in 2020, easing congestion around the popular Notre-Dame-de-la-Garde Basilica. A Cruise Lines International Association (CLIA) spokesperson said, “Coaches are limited to four per ship during the morning or afternoon at the Basilica to ensure a good visitor experience and safety for residents and local businesses. This is a voluntary arrangement respected by cruise lines.”

While in Orkney, Scotland, residents have been up in arms at the number of cruise ships docking on its shores. At the beginning of 2023, the local council confirmed that 214 cruise ship calls were scheduled for the year, bringing around £15 million in revenue to the islands. Following backlash from locals, the council has since proposed a plan to restrict the number of ships on any day.

What steps are being taken?  

City taxes have become increasingly popular, with Barcelona increasing its nightly levy in April 2023 — which was originally introduced in 2012 and varies depending on the type of accommodation — and Venice expects to charge day-trippers a €5 fee from 2024.

In Amsterdam this summer, the city council voted to ban cruise ships, while the mayor, Femke Halsema, commissioned a campaign of discouragement, asking young British men who planned to have a 'vacation from morals’ to stay away. In Rome, sitting at popular sites, such as the Trevi Fountain and the Spanish Steps, has been restricted by the authorities.

And in Kenya’s Maasai Mara, meanwhile, the Narok County governor has introduced on-the-spot fines for off-roading. He also plans to double nightly park fees in peak season.

What are the forecasts for global tourism?  

During the Covid pandemic, tourism was one of the hardest-hit industries — according to UNWTO, international tourist arrivals dropped 72% in 2020. However, traveller numbers have since been rapidly increasing, with double the number of people venturing abroad in the first three months of 2023 than in the same period in 2022. And, according to the World Travel Tourism Council, the tourism sector is expected to reach £7.5 trillion this year, 95% of its pre-pandemic levels.

While the tourism industry is forecast to represent 11.6% of the global economy by 2033, it’s also predicted that an increasing number of people will show more interest in travelling more sustainably. In a 2022 survey by Booking.com, 64% of the people asked said they would be prepared to stay away from busy tourist sites to avoid adding to congestion.

Are there any solutions?  

There are ways to better manage tourism by promoting more off-season travel, limiting numbers where possible and having greater regulation within the industry. Encouraging more sustainable travel and finding solutions to reduce friction between residents and tourists could also have positive impacts. Promoting alternative, less-visited spots to redirect travellers may also offer some benefits.

Harold Goodwin, emeritus professor at Manchester Metropolitan University, says, “Overtourism is a function of visitor volumes, but also of conflicting behaviours, crowding in inappropriate places and privacy. Social anthropologists talk about frontstage and backstage spaces. Tourists are rarely welcome in backstage spaces. To manage crowds, it’s first necessary to analyse and determine the causes of them.

Francis adds: “However, we must be careful not to just recreate the same problems elsewhere. The most important thing is to form a clear strategy, in consultation with local people about what a place wants or needs from tourism.”

As it stands, overtourism is a seasonal issue for a small number of destinations. While there is no one-size-fits-all solution, a range of measures are clearly an option depending on the scale of the problem. For the majority of the world, tourism remains a force for good with many benefits beyond simple economic growth.

Related Topics

• OVERTOURISM
• SUSTAINABLE TOURISM

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What is overtourism and how can we overcome it? 

The issue of overtourism has become a major concern due to the surge in travel following the pandemic. Image:  Reuters/Manuel Silvestri (ITALY - Tags: ENTERTAINMENT)

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Marina novelli.

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• Overtourism has once again become a concern, particularly after the rebound of international travel post-pandemic.
• Communities in popular destinations worldwide have expressed concerns over excess tourism on their doorstep.
• Here we outline the complexities of overtourism and the possible measures that can be taken to address the problem.

The term ‘overtourism’ has re-emerged as tourism recovery has surged around the globe. But already in 2019, angst over excessive tourism growth was so high that the UN World Tourism Organization called for “such growth to be managed responsibly so as to best seize the opportunities tourism can generate for communities around the world”.

This was especially evident in cities like Barcelona, where anti-tourism sentiment built up in response to pent-up frustration about rapid and unyielding tourism growth. Similar local frustration emerged in other famous cities, including Amsterdam , Venice , London , Kyoto and Dubrovnik .

While the pandemic was expected to usher in a new normal where responsible and sustainable travel would emerge, this shift was evidently short-lived, as demand surged in 2022 and 2023 after travel restrictions eased.

Have you read?

Ten principles for sustainable destinations: charting a new path forward for travel and tourism.

This has been witnessed over the recent Northern Hemisphere summer season, during which popular destinations heaved under the pressure of pent-up post-pandemic demand , with grassroots communities articulating over-tourism concerns.

Concerns over excess tourism have not only been seen in popular cities but also on the islands of Hawaii and Greece , beaches in Spain , national parks in the United States and Africa , and places off the beaten track like Japan ’s less explored regions.

What is overtourism?

The term overtourism was employed by Freya Petersen in 2001, who lamented the excesses of tourism development and governance deficits in the city of Pompei. Her sentiments are increasingly familiar among tourists in other top tourism destinations more than 20 years later.

Overtourism is more than a journalistic device to arouse host community anxiety or demonize tourists through anti-tourism activism. It is also more than simply being a question of management – although poor or lax governance most definitely accentuates the problem.

Governments at all levels must be decisive and firm about policy responses that control the nature of tourist demand and not merely give in to profits that flow from tourist expenditure and investment.

Overtourism is often oversimplified as being a problem of too many tourists. While that may well be an underlying symptom of excess, it fails to acknowledge the myriad factors at play.

In its simplest iteration, overtourism results from tourist demand exceeding the carrying capacity of host communities in a destination. Too often, the tourism supply chain stimulates demand, giving little thought to the capacity of destinations and the ripple effects on the well-being of local communities.

Overtourism is arguably a social phenomenon too. In China and India, two of the most populated countries where space is a premium, crowded places are socially accepted and overtourism concerns are rarely articulated, if at all. This suggests that cultural expectations of personal space and expectations of exclusivity differ.

We also tend not to associate ‘overtourism’ with Africa . But uncontrolled growth in tourist numbers is unsustainable anywhere, whether in an ancient European city or the savannah of a sub-Saharan context.

Overtourism must also have cultural drivers that are intensified when tourists' culture is at odds with that of host communities – this might manifest as breaching of public norms, irritating habits, unacceptable behaviours , place-based displacement and inconsiderate occupation of space.

The issue also comes about when the economic drivers of tourism mean that those who stand to benefit from growth are instead those who pay the price of it, particularly where gentrification and capital accumulation driven from outside results in local resident displacement and marginalization.

Overcoming overtourism excesses

Radical policy measures that break the overtourism cycle are becoming more common. For example, Amsterdam has moved to ban cruise ships by closing the city’s cruise terminal.

Tourism degrowth has long been posited as a remedy to overtourism. While simply cutting back on tourist numbers seems like a logical response, whether the economic trade-offs of fewer tourists will be tolerated is another thing altogether.

The Spanish island of Lanzarote moved to desaturate the island by calling the industry to focus on quality tourism rather than quantity. This shift to quality, or higher yielding, tourists has been mirrored in many other destinations, like Bali , for example.

Dispersing tourists outside hotspots is commonly seen as a means of dealing with too much tourism. However, whether sufficient interest to go off the beaten track can be stimulated might be an immoveable constraint, or simply result in problem shifting .

Demarketing destinations has been applied with varying degrees of success. However, whether it can address the underlying factors in the long run is questioned, particularly as social media influencers and travel writers continue to give attention to touristic hotspots. In France, asking visitors to avoid Mont Saint-Michelle and instead recommending they go elsewhere is evidence of this.

Introducing entry fees and gates to over-tourist places like Venice is another deterrent. This assumes visitors won’t object to paying and that revenues generated are spent on finding solutions rather than getting lost in authorities’ consolidated revenue.

Advocacy and awareness campaigns against overtourism have also been prominent, but whether appeals to tourists asking them to curb irresponsible behaviours have had any impact remains questionable as incidents continue —for example, the Palau Pledge and New Zealand’s Tiaki Promise appeal for more responsible behaviours.

Curtailing the use of the word overtourism is also posited – in the interest of avoiding the rise of moral panics and the swell of anti-tourism social movements, but pretending the phenomenon does not exist, or dwelling on semantics won’t solve the problem .

Solutions to address overtourism

The solutions to dealing adequately with the effects of overtourism are likely to be many and varied and must be tailored to the unique, relevant destination .

The tourism supply chain must also bear its fair share of responsibility. While popular destinations are understandably an easier sell, redirecting tourism beyond popular honeypots like urban heritage sites or overcrowded beaches needs greater impetus to avoid shifting the problem elsewhere.

Local authorities must exercise policy measures that establish capacity limits, then ensure they are upheld, and if not, be held responsible for their inaction .

Meanwhile, tourists themselves should take responsibility for their behaviour and decisions while travelling, as this can make a big difference to the impact on local residents .

Those investing in tourism should support initiatives that elevate local priorities and needs, and not simply exercise a model of maximum extraction for shareholders in the supply chain.

How is the World Economic Forum supporting the development of cities and communities globally?

The Data for the City of Tomorrow report highlighted that in 2023, around 56% of the world is urbanized. Almost 65% of people use the internet. Soon, 75% of the world’s jobs will require digital skills.

The World Economic Forum’s Centre for Urban Transformation is at the forefront of advancing public-private collaboration in cities. It enables more resilient and future-ready communities and local economies through green initiatives and the ethical use of data.

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National tourist offices and destination management organizations must support development that is nuanced and in tune with the local backdrop rather than simply mimicking mass-produced products and experiences.

The way tourist experiences are developed and shaped must be transformed to move away from outright consumerist fantasies to responsible consumption .

The overtourism problem will be solved through a clear-headed, collaborative and case-specific assessment of the many drivers in action. Finally, ignoring historical precedents that have led to the current predicament of overtourism and pinning this on oversimplified prescriptions abandons any chance of more sustainable and equitable tourism futures .

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Finance & Development

Wish You Were Here

ADAM BEHSUDI

December 2020

Credit: ISTOCK / ULIMI; AJWAD CREATIVE ; MVALIGURSKY; PRIMEIMAGES; MYROSLAVA

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Tourism-dependent economies are among those harmed the most by the pandemic

Before COVID-19, travel and tourism had become one of the most important sectors in the world economy, accounting for 10 percent of global GDP and more than 320 million jobs worldwide.

In 1950, at the dawn of the jet age, just 25 million people took foreign trips. By 2019, that number had reached 1.5 billion, and the travel and tourism sector had grown to almost too-big-to-fail proportions for many economies.

The global pandemic, the first of its scale in a new era of interconnectedness, has put 100 million jobs at risk, many in micro, small, and medium-sized enterprises that employ a high share of women, who represent 54 percent of the tourism workforce, according to the United Nations World Tourism Organization (UNWTO).

Tourism-dependent countries will likely feel the negative impacts of the crisis for much longer than other economies. Contact-intensive services key to the tourism and travel sectors are disproportionately affected by the pandemic and will continue to struggle until people feel safe to travel en masse again.

“There is no way we can grow our way out of this hole we are in,” Irwin LaRocque, secretary-general of the Caribbean Community (CARICOM), said at a virtual event in September.

From the white sand beaches of the Caribbean, Seychelles, Mauritius, and the Pacific to the back streets of Bangkok, to Africa’s sweeping national parks, countries are grappling with how to lure back visitors while avoiding new outbreaks of infection. The solutions range from wooing the ultrarich who can quarantine on their yachts to inviting people to stay for periods of up to a year and work virtually while enjoying a tropical view.

Tourism receipts worldwide are not expected to recover to 2019 levels until 2023. In the first half of this year, tourist arrivals fell globally by more than 65 percent, with a near halt since April—compared with 8 percent during the global financial crisis and 17 percent amid the SARS epidemic of 2003, according to ongoing IMF research on tourism in a post-pandemic world.

The October World Economic Outlook projected the global economy would contract by 4.4 percent in 2020. The shock in tourism-dependent economies will be far worse. Real GDP among African countries dependent on tourism will shrink by 12 percent. Among tourism-dependent Caribbean nations, the decline will also reach 12 percent. Pacific island nations such as Fiji could see real GDP shrink by a staggering 21 percent in 2020.

Nor is the economic hit limited to the most tourism-dependent countries. In the United States, Hawaii saw one in every six jobs vanish by August . In Florida, where tourism accounts for up to 15 percent of the state’s revenue, officials said it will take up to three years for the industry to recover.

Among G20 countries, the hospitality and travel sectors make up 10 percent of employment and 9.5 percent of GDP on average, with the GDP share reaching 14 percent or more in Italy, Mexico, and Spain. A six-month disruption to activity could directly reduce GDP between 2.5 percent and 3.5 percent across all G20 countries, according to a recent IMF paper .

Managing the revenue gap

In Barbados and Seychelles, as in many other tourism-dependent nations, the pandemic brought the industry to a virtual standstill. After successfully halting local transmission of the virus, the authorities reopened their island countries for international tourists in July. Still, arrivals in August were down almost 90 percent relative to previous years, drying up a vital stream of government revenue.

Barbados had gone into the crisis with good economic fundamentals, as a result of an IMF-supported economic reform program that helped stabilize debt, build reserves, and consolidate its fiscal position just before the crisis struck. The IMF augmented its Extended Fund Facility program by about $90 million, or about 2 percent of GDP, to help finance the emerging fiscal deficit as a result of plummeting revenues from tourism-related activity and increasing COVID-related expenditures.

“The longer this lasts, the more difficult it gets to maintain,” says Kevin Greenidge, senior technical advisor to Barbados Prime Minister Mia Mottley. “What we don’t want to do is operate policy-wise in a manner that will jeopardize the gains in terms of the fundamentals that we have made.”

On the other side of the world, Seychelles, a country that entered the crisis from a similar position of strength, will still be challenged to return to medium-term fiscal sustainability without significant support. Just before the crisis struck, the government had rebuilt international reserves and consolidated its fiscal positions. Even so, the ongoing pandemic struck the Indian Ocean island nation very hard as tourism revenues fell while COVID-related expenditures increased.

“It is too early to determine whether the crisis represents a permanent shock and how it will shape the tourism industry going forward,” says Boriana Yontcheva, the IMF’s mission chief to Seychelles. “Given the large uncertainties surrounding the recovery of the sector, innovative structural policies will be necessary to adapt to the new normal.”

All over the world, tourism-dependent economies are working to finance a broad range of policy measures to soften the impact of plummeting tourism revenues on households and businesses. Cash transfers, grants, tax relief, payroll support, and loan guarantees have been deployed. Banks have also halted loan repayments in some cases. Some countries have focused support on informal workers, who tend to be concentrated in the tourism sector and are highly vulnerable.

An analysis of the tourism industry by McKinsey & Company says that multiyear recovery of tourism demand to 2019 levels will require experimenting with new financing mechanisms.

The consulting firm analyzed stimulus packages across 24 economies totaling $100 billion in direct aid to the tourism industry and $300 billion in aid across other sectors with significant involvement in tourism. Most direct stimulus was in the form of grants, debt relief, and aid to small and medium-sized enterprises and airlines. The firm recommends new ways to support the industry, including revenue-sharing mechanisms among hotels that compete for the same market segment, such as a stretch of beachfront, and government-backed equity funds for tourism-related businesses.

Development challenge

The crisis has crystallized the importance of tourism as a development pathway for many countries to decrease poverty and improve their economies. In sub-Saharan Africa, the development of tourism has been a key driver in closing the gap between poor and rich countries, with tourism-dependent countries averaging real per capita GDP growth of 2.4 percent between 1990 and 2019—significantly faster than non-tourism-dependent countries in the region, according to IMF staff.

Smaller, tourism-dependent nations are in many ways locked into their economic destinies. Among small island nations, there are few, if any, alternative sectors to which they can shift labor and capital.

Seychelles, for example, has benefited from increases in tuna exports during the COVID-19 period, which have somewhat offset tourism losses, but these additional earnings remain a fraction of tourism receipts. The government is also carrying out a plan to pay wages to displaced tourism-sector workers while offering opportunities for retraining.

Meanwhile, the government in Barbados is trying to maintain social spending and reprioritize capital spending to create jobs, at least temporarily, in nontourism sectors such as agriculture and infrastructure development.

The Caribbean Hotel and Tourism Association has projected that as many as 60 percent of the 30,000 new hotel rooms that were in the planning or construction phase throughout the Caribbean region will not be completed as a result of the crisis.

Still, the crisis is being viewed as an opportunity to improve the industry in the medium and long term through greater digitalization and environmental sustainability. The UNWTO has encouraged support for worker training in order to build digital skills for harnessing the value of big data, data analytics, and artificial intelligence. Recovery should be leveraged to improve the industry’s efficient use of energy and water, waste management, and sustainable sourcing of food.

“In a sector that employs 1 in 10 people globally, harnessing innovation and digitalization, embracing local values, and creating decent jobs for all—especially for youth, women, and the most vulnerable groups in our societies—could be at the forefront of tourism’s recovery,” says UNWTO Secretary-General Zurab Pololikashvili.

Adjusting to a new normal

As the immediate impact of lockdowns and containment measures eased during the second half of 2020, countries started looking for a balance.

Thailand, Seychelles, and other countries approved programs that would admit tourists from “lower-risk” countries with special quarantine requirements. Fiji has created “blue lanes” that will allow seafaring visitors to arrive on yachts and quarantine at sea before they unleash “the immense economic impact they carry aboard,” Prime Minister Frank Bainimarama declared on Twitter. St. Lucia requires a negative COVID-19 test no more than seven days before arrival. Australia created a “travel bubble” that will eliminate quarantine requirements for travelers from New Zealand. CARICOM countries have also created a “regional travel bubble” that eliminates testing and quarantine for people traveling from countries within the bubble.

In a new era of remote work, countries and territories such as Barbados, Estonia, Georgia, Antigua and Barbuda, Aruba, and the Cayman Islands offer new long-term permits, lasting up to 12 months in some places, to entice foreign visitors to bring their virtual offices with them while spending in local economies.

Japan, which had seen its international arrivals triple from 2013 to 2018, started lifting border closures for travelers from certain countries at the end of October. To accommodate a post-pandemic tourism rebound, an IMF Working Paper recommends that the government continue a trend of relaxing visa requirements, draw visitors away from urban centers to less populated regions of the country, and complement a tourism comeback with improvements to labor resources and tourism infrastructure.

The World Tourism and Travel Council in a report on the future of the industry said the pandemic has shifted travelers’ focus to domestic trips or nature and outdoor destinations. Travel will largely be “kickstarted by the less risk averse travelers and early adopters, from adventure travelers and backpackers to surfers and mountain climbers,” the report says.

Leisure travel will lead the comeback in the tourism and travel sector. Business travel, a crucial source of revenue for hotels and airlines, could see a permanent shift or may come back only in phases based on proximity, reason for travel, and sector.

In the end, the return of tourism will likely hinge on what will be a deeply personal decision for many people as they weigh the risk of falling ill against the necessity of travel. The private sector backed by some tourism-dependent nations is developing global protocols for various travel industries, including a call for more rapid testing at airports to boost confidence in traveling.

“The fact is people do not feel comfortable traveling. We have not put in the necessary protocols to give them that comfort,” St. Lucia Prime Minister Allen Chastanet said at a September virtual event. “After 9/11, the TSA [Transportation Security Administration] and other security agencies around the world did a fantastic job of developing protocols that regained the public’s confidence to travel, and sadly with this pandemic we haven’t done that.”

ADAM BEHSUDI is on the staff of Finance & Development.

Opinions expressed in articles and other materials are those of the authors; they do not necessarily reflect IMF policy.

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Effective problem statements have these 5 components

We’ve all encountered problems on the job. After all, that’s what a lot of work is about. Solving meaningful problems to help improve something. 

Developing a problem statement that provides a brief description of an issue you want to solve is an important early step in problem-solving .

It sounds deceptively simple. But creating an effective problem statement isn’t that easy, even for a genius like Albert Einstein. Given one hour to work on a problem, he’d spend 55 minutes thinking about the problem and five minutes finding solutions. (Or so the story goes.)

Einstein was probably exaggerating to make a point. But considering his success in solving complex problems, we think he was on to something. 

As humans, we’re wired to jump past the problem and go directly to the solution stage. In emergencies, this behavior can be lifesaving, as in leaping out of the way of a speeding car. But when dealing with longer-range issues in the workplace, this can lead to bad decisions or half-baked solutions. 

That’s where problem statements come in handy. They help to meaningfully outline objectives to reach effective solutions. Knowing how to develop a great problem statement is also a valuable tool for honing your management skills .

But what exactly is a problem statement, when should you use one, and how do you go about writing one? In this article, we'll answer those questions and give you some tips for writing effective problem statements. Then you'll be ready to take on more challenges large and small.

What is a problem statement?

First, let’s start by defining a problem statement. 

A problem statement is a short, clear explanation of an issue or challenge that sums up what you want to change. It helps you, team members, and other stakeholders to focus on the problem, why it’s important, and who it impacts. 

A good problem statement should create awareness and stimulate creative thinking . It should not identify a solution or create a bias toward a specific strategy.

Taking time to work on a problem statement is a great way to short-circuit the tendency to rush to solutions. It helps to make sure you’re focusing on the right problem and have a well-informed understanding of the root causes. The process can also help you take a more proactive than reactive approach to problem-solving . This can help position you and your team to avoid getting stuck in constant fire-fighting mode. That way, you can take advantage of more growth opportunities.  

When to use a problem statement

The best time to create a problem statement is before you start thinking of solutions. If you catch yourself or your team rushing to the solution stage when you’re first discussing a problem, hit the brakes. Go back and work on the statement of the problem to make sure everyone understands and agrees on what the real problem is. 

Here are some common situations where writing problem statements might come in handy: 

• Writing an executive summary for a project proposal or research project
• Collaborating   on a cross-functional project with several team members
• Defining the customer issue that a proposed product or service aims to solve
• Using design thinking to improve user experience
• Tackling a problem that previous actions failed to solve 

How to identify a problem statement

Like the unseen body of an iceberg, the root cause of a specific problem isn’t always obvious. So when developing a problem statement, how do you go about identifying the true, underlying problem?

These two steps will help you uncover the root cause of a problem :

• Collect information from the research and previous experience with the problem
• Talk to multiple stakeholders who are impacted by the problem

People often perceive problems differently. Interviewing stakeholders will help you understand the problem from diverse points of view. It can also help you develop some case studies to illustrate the problem. 

Combining these insights with research data will help you identify root causes more accurately. In turn, this methodology will help you craft a problem statement that will lead to more viable solutions. 

What are problem statements used for?

You can use problem statements for a variety of purposes. For an organization, it might be solving customer and employee issues. For the government, it could be improving public health. For individuals, it can mean enhancing their own personal well-being . Generally, problem statements can be used to:

• Identify opportunities for improvement
• Focus on the right problems or issues to launch more successful initiatives – a common challenge in leadership
• Help you communicate a problem to others who need to be involved in finding a solution
• Serve as the basis for developing an action plan or goals that need to be accomplished to help solve the problem
• Stimulate thinking outside the box  and other types of creative brainstorming techniques

3 examples of problem statements

When you want to be sure you understand a concept or tool, it helps to see an example. There can also be some differences in opinion about what a problem statement should look like. For instance, some frameworks include a proposed solution as part of the problem statement. But if the goal is to stimulate fresh ideas, it’s better not to suggest a solution within the problem statement. 

In our experience, an effective problem statement is brief, preferably one sentence. It’s also specific and descriptive without being prescriptive. 

Here are three problem statement examples. While these examples represent three types of problems or goals, keep in mind that there can be many other types of problem statements.        

Example Problem Statement 1: The Status Quo Problem Statement

Example: 

The average customer service on-hold time for Example company exceeds five minutes during both its busy and slow seasons.

This can be used to describe a current pain point within an organization that may need to be addressed. Note that the statement specifies that the issue occurs during the company’s slow time as well as the busy season. This is helpful in performing the root cause analysis and determining how this problem can be solved. 

The average customer service on-hold time for Example company exceeds five minutes during both its busy and slow seasons. The company is currently understaffed and customer service representatives are overwhelmed.

Background:

Example company is facing a significant challenge in managing their customer service on-hold times. In the past, the company had been known for its efficient and timely customer service, but due to a combination of factors, including understaffing and increased customer demand, the on-hold times have exceeded five minutes consistently. This has resulted in frustration and dissatisfaction among customers, negatively impacting the company's reputation and customer loyalty.

Reducing the on-hold times for customer service callers is crucial for Example company. Prolonged waiting times have a detrimental effect on customer satisfaction and loyalty, leading to potential customer churn and loss of revenue. Additionally, the company's declining reputation in terms of customer service can have a lasting impact on its competitive position in the market. Addressing this problem is of utmost importance to improve customer experience and maintain a positive brand image.

Objectives:

The primary objective of this project is to reduce the on-hold times for customer service callers at Example company. The specific objectives include:

• Analyzing the current customer service workflow and identifying bottlenecks contributing to increased on-hold times.
• Assessing the staffing levels and resource allocation to determine the extent of understaffing and its impact on customer service.
• Developing strategies and implementing measures to optimize the customer service workflow and reduce on-hold times.
• Monitoring and evaluating the effectiveness of the implemented measures through key performance indicators (KPIs) such as average on-hold time, customer satisfaction ratings, and customer feedback.
• Establishing a sustainable approach to maintain reduced on-hold times, taking into account both busy and slow seasons, through proper resource planning, training, and process improvements.

Example Problem Statement 2: The Destination Problem Statement

Leaders at Example company want to increase net revenue for its premium product line of widgets by 5% for the next fiscal year. 

This approach can be used to describe where an organization wants to be in the future. This type of problem statement is useful for launching initiatives to help an organization achieve its desired state. 

Like creating SMART goals , you want to be as specific as possible. Note that the statement specifies “net revenue” instead of “gross revenue." This will help keep options open for potential actions. It also makes it clear that merely increasing sales is not an acceptable solution if higher marketing costs offset the net gains. 

Leaders at Example company aim to increase net revenue for its premium product line of widgets by 5% for the next fiscal year. However, the company currently lacks the necessary teams to tackle this objective effectively. To achieve this growth target, the company needs to expand its marketing and PR teams, as well as its product development teams, to prepare for scaling. 

Example company faces the challenge of generating a 5% increase in net revenue for its premium product line of widgets in the upcoming fiscal year. Currently, the company lacks the required workforce to drive this growth. Without adequate staff in the marketing, PR, and product development departments, the company's ability to effectively promote, position, and innovate its premium product line will be hindered. To achieve this kind of growth, it is essential that Example company expands teams, enhances capabilities, and strategically taps into the existing pool of loyal customers.

Increasing net revenue for the premium product line is crucial for Example company's overall business success. Failure to achieve the targeted growth rate can lead to missed revenue opportunities and stagnation in the market. By expanding the marketing and PR teams, Example company can strengthen its brand presence, effectively communicate the value proposition of its premium product line, and attract new customers.

Additionally, expanding the product development teams will enable the company to introduce new features and innovations, further enticing existing and potential customers. Therefore, addressing the workforce shortage and investing in the necessary resources are vital for achieving the revenue growth objective.

The primary objective of this project is to increase net revenue for Example company's premium product line of widgets by 5% in the next fiscal year. The specific objectives include:

• Assessing the current workforce and identifying the gaps in the marketing, PR, and product development teams.
• Expanding the marketing and PR teams by hiring skilled professionals who can effectively promote the premium product line and engage with the target audience.
• Strengthening the product development teams by recruiting qualified individuals who can drive innovation, enhance product features, and meet customer demands.
• Developing a comprehensive marketing and PR strategy to effectively communicate the value proposition of the premium product line and attract new customers.
• Leveraging the existing base of loyal customers to increase repeat purchases, referrals, and brand advocacy.
• Allocating sufficient resources, both time and manpower, to support the expansion and scaling efforts required to achieve the ambitious revenue growth target.
• Monitoring and analyzing key performance indicators (KPIs) such as net revenue, customer acquisition, customer retention, and customer satisfaction to measure the success of the growth initiatives.
• Establishing a sustainable plan to maintain the increased revenue growth beyond the next fiscal year by implementing strategies for continuous improvement and adaptation to market dynamics.

Example Problem Statement 3 The Stakeholder Problem Statement

In the last three quarterly employee engagement surveys , less than 30% of employees at Eample company stated that they feel valued by the company. This represents a 20% decline compared to the same period in the year prior. 

This strategy can be used to describe how a specific stakeholder group views the organization. It can be useful for exploring issues and potential solutions that impact specific groups of people. 

Note the statement makes it clear that the issue has been present in multiple surveys and it's significantly worse than the previous year. When researching root causes, the HR team will want to zero in on factors that changed since the previous year.

In the last three quarterly employee engagement surveys, less than 30% of employees at the Example company stated that they feel valued by the company. This indicates a significant decline of 20% compared to the same period in the previous year.

The company aspires to reduce this percentage further to under 10%. However, achieving this goal would require filling specialized roles and implementing substantial cultural changes within the organization.

Example company is facing a pressing issue regarding employee engagement and perceived value within the company. Over the past year, there has been a notable decline in the percentage of employees who feel valued. This decline is evident in the results of the quarterly employee engagement surveys, which consistently show less than 30% of employees reporting a sense of value by the company.

This decline of 20% compared to the previous year's data signifies a concerning trend. To address this problem effectively, Example company needs to undertake significant measures that go beyond superficial changes and necessitate filling specialized roles and transforming the company culture.

Employee engagement and a sense of value are crucial for organizational success. When employees feel valued, they tend to be more productive, committed, and motivated. Conversely, a lack of perceived value can lead to decreased morale, increased turnover rates, and diminished overall performance.

By addressing the decline in employees feeling valued, Example company can improve employee satisfaction, retention, and ultimately, overall productivity. Achieving the desired reduction to under 10% is essential to restore a positive work environment and build a culture of appreciation and respect.

The primary objective of this project is to increase the percentage of employees who feel valued by Example company, aiming to reduce it to under 10%. The specific objectives include:

• Conducting a comprehensive analysis of the factors contributing to the decline in employees feeling valued, including organizational policies, communication practices, leadership styles, and cultural norms.
• Identifying and filling specialized roles, such as employee engagement specialists or culture change agents, who can provide expertise and guidance in fostering a culture of value and appreciation.
• Developing a holistic employee engagement strategy that encompasses various initiatives, including training programs, recognition programs, feedback mechanisms, and communication channels, to enhance employee value perception.
• Implementing cultural changes within the organization that align with the values of appreciation, respect, and recognition, while fostering an environment where employees feel valued.
• Communicating the importance of employee value and engagement throughout all levels of the organization, including leadership teams, managers, and supervisors, to ensure consistent messaging and support.
• Monitoring progress through regular employee surveys, feedback sessions, and key performance indicators (KPIs) related to employee satisfaction, turnover rates, and overall engagement levels.
• Providing ongoing support, resources, and training to managers and supervisors to enable them to effectively recognize and appreciate their teams and foster a culture of value within their respective departments.
• Establishing a sustainable framework for maintaining high employee value perception in the long term, including regular evaluation and adaptation of employee engagement initiatives to address evolving needs and expectations.

What are the 5 components of a problem statement?

In developing a problem statement, it helps to think like a journalist by focusing on the five Ws: who, what, when, where, and why or how. Keep in mind that every statement may not explicitly include each component. But asking these questions is a good way to make sure you’re covering the key elements:

• Who: Who are the stakeholders that are affected by the problem?
• What: What is the current state, desired state, or unmet need? 
• When: When is the issue occurring or what is the timeframe involved?
• Where: Where is the problem occurring? For example, is it in a specific department, location, or region?
• Why: Why is this important or worth solving? How is the problem impacting your customers, employees, other stakeholders, or the organization? What is the magnitude of the problem? How large is the gap between the current and desired state? 

How do you write a problem statement?

There are many frameworks designed to help people write a problem statement. One example is outlined in the book, The Conclusion Trap: Four Steps to Better Decisions, ” by Daniel Markovitz. A faculty member at the Lean Enterprise Institute, the author uses many case studies from his work as a business consultant.

To simplify the process, we’ve broken it down into three steps:

1. Gather data and observe

Use data from research and reports, as well as facts from direct observation to answer the five Ws: who, what, when, where, and why. 

Whenever possible, get out in the field and talk directly with stakeholders impacted by the problem. Get a firsthand look at the work environment and equipment. This may mean spending time on the production floor asking employees questions about their work and challenges. Or taking customer service calls to learn more about customer pain points and problems your employees may be grappling with.    

2. Frame the problem properly  

A well-framed problem will help you avoid cognitive bias and open avenues for discussion. It will also encourage the exploration of more options.

A good way to test a problem statement for bias is to ask questions like these:

3. Keep asking why (and check in on the progress)

When it comes to problem-solving, stay curious. Lean on your growth mindset to keep asking why — and check in on the progress. 

Asking why until you’re satisfied that you’ve uncovered the root cause of the problem will help you avoid ineffective band-aid solutions.

Refining your problem statements

When solving any sort of problem, there’s likely a slew of questions that might arise for you. In order to holistically understand the root cause of the problem at hand, your workforce needs to stay curious. 

An effective problem statement creates the space you and your team need to explore, gain insight, and get buy-in before taking action.

If you have embarked on a proposed solution, it’s also important to understand that solutions are malleable. There may be no single best solution. Solutions can change and adapt as external factors change, too. It’s more important than ever that organizations stay agile . This means that interactive check-ins are critical to solving tough problems. By keeping a good pulse on your course of action, you’ll be better equipped to pivot when the time comes to change. 

BetterUp can help. With access to virtual coaching , your people can get personalized support to help solve tough problems of the future.

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Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

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The future of ai: where does your job stand, 6 ai prompt generator tools to boost your creativity, 4 benefits of ai and 4 potential disadvantages, 20 ai tools to help boost productivity in 2023, how to use 100% of your brain: is it possible, experimentation brings innovation: create an experimental workplace, can dreams help you solve problems 6 ways to try, all about the 3 types of memory and how they form, similar articles, 10 problem-solving strategies to turn challenges on their head, writing a value statement: your guide to keeping your team aligned, 10 personal brand statements to put all eyes on you, discover 4 types of innovation and how to encourage them, what is organizational structure and why is it important, create smart kpis to strategically grow your business, contingency planning: 4 steps to prepare for the unexpected, what is a career statement, and should you write one, how to craft an impactful company mission statement, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Problem Statement of Indian Tourism Project

Problem statement:.

According to the problem statement in research has its own importance which deals with present problems and possible solutions to those. This section gives the motivation of the researcher to conduct research. This section explains in detail why this research is mandatory for the researcher. This section must be treated with caution in order to give a simple and powerful solution to this problem else it will fail to justify this research.

This makes researcher to refer to the areas of problem or to capture the problem and solve them in a convincing manner, and it only complicates the problem, not a solution. There are many factors that affect consumer behavior on tourism in India. The main factor is to study the consumer behavior that deals with potential customers, and tourism that deals with the requirements of the consumer. 

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The relationship between tourism and economic growth among BRICS countries: a panel cointegration analysis

• Haroon Rasool   ORCID: orcid.org/0000-0002-0083-4553 1 ,
• Shafat Maqbool 2 &
• Md. Tarique 1  

Future Business Journal volume  7 , Article number:  1 ( 2021 ) Cite this article

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Tourism has become the world’s third-largest export industry after fuels and chemicals, and ahead of food and automotive products. From last few years, there has been a great surge in international tourism, culminates to 7% share of World’s total exports in 2016. To this end, the study attempts to examine the relationship between inbound tourism, financial development and economic growth by using the panel data over the period 1995–2015 for five BRICS (Brazil, Russia, India, China and South Africa) countries. The results of panel ARDL cointegration test indicate that tourism, financial development and economic growth are cointegrated in the long run. Further, the Granger causality analysis demonstrates that the causality between inbound tourism and economic growth is bi-directional, thus validates the ‘feedback-hypothesis’ in BRICS countries. The study suggests that BRICS countries should promote favorable tourism policies to push up the economic growth and in turn economic growth will positively contribute to international tourism.

Introduction

World Tourism Day 2015 was celebrated around the theme ‘One Billion Tourists; One Billion Opportunities’ highlighting the transformative potential of one billion tourists. With more than one billion tourists traveling to an international destination every year, tourism has become a leading economic sector, contributing 9.8% of global GDP and represents 7% of the world’s total exports [ 59 ]. According to the World Tourism Organization, the year 2013 saw more than 1.087 billion Foreign Tourist Arrivals and US $1075 billion foreign tourism receipts. The contribution of travel and tourism to gross domestic product (GDP) is expected to reach 10.8% at the end of 2026 [ 61 ]. Representing more than just economic strength, these figures exemplify the vast potential of tourism, to address some of the world´s most pressing challenges, including socio-economic growth and inclusive development.

Developing countries are emerging as the important players, and increasingly aware of their economic potential. Once essentially excluded from the tourism industry, the developing world has now become its major growth area. These countries majorly rely on tourism for their foreign exchange reserves. For the world’s forty poorest countries, tourism is the second-most important source of foreign exchange after oil [ 37 ].

The BRICS (Brazil, Russia, India, China and South Africa) countries have emerged as a potential bloc in the developing countries which caters the major tourists from developed countries. Tourism becomes major focus at BRICS Xiamen Summit 2017 held in China. These countries have robust growth rate, and are focal destinations for global tourists. During 1990 to 2014, these countries stride from 11% of the world’s GDP to almost 30% [ 17 ]. Among BRICS countries, China is ranked as an important destination followed by Brazil, Russia, India and South Africa [ 60 ].

The importance of inbound tourism has grown exponentially, because of its growing contribution to the economic growth in the long run. It enhances economic growth by augmenting the foreign exchange reserves [ 38 ], stimulating investments in new infrastructure, human capital and increases competition [ 9 ], promoting industrial development [ 34 ], creates jobs and hence to increase income [ 34 ], inbound tourism also generates positive externalities [ 1 , 14 ] and finally, as economy grows, one can argue that growth in GDP could lead to further increase in international tourism [ 11 ].

The tourism-led growth hypothesis (TLGH) proposed by Balaguer and Cantavella-Jorda [ 3 ], states that expansion of international tourism activities exerts economic growth, hence offering a theoretical and empirical link between inbound tourism and economic growth. Theoretically, the TLGH was directly derived from the export-led growth hypothesis (ELGH) that postulates that economic growth can be generated not only by increasing the amount of labor and capital within the economy, but also by expanding exports.

The ‘new growth theory,’ developed by Balassa [ 4 ], suggests that export expansion can trigger economic growth, because it promotes specialization and raises factors productivity by increasing competition, creating positive externalities by advancing the dispersal of specialized information and abilities. Exports also enhance economic growth by increasing the level of investment. International tourism is considered as a non-standard type of export, as it indicates a source of receipts and consumption in situ. Given the difficulties in measuring tourism activity, the economic literature tends to focus on primary and manufactured product exports, hence neglecting this economic sector. Analogous to the ELGH, the TLGH analyses the possible temporal relationship between tourism and economic growth, both in the short and long run. The question is whether tourism activity leads to economic growth or, alternatively, economic expansion drives tourism growth, or indeed a bi-directional relationship exists between the two variables.

To further substantiate the nexus, the study will investigate the plausible linkages between economic growth and international tourism while considering the relative importance of financial development in the context of BRICS nations. Financial markets are considered a key factor in producing strong economic growth, because they contribute to economic efficiency by diverting financial funds from unproductive to productive uses. The origin of this role of financial development may is traced back to the seminal work of Schumpeter [ 50 ]. In his study, Schumpeter points out that the banking system is the crucial factor for economic growth due to its role in the allocation of savings, the encouragement of innovation, and the funding of productive investments. Early works, such as Goldsmith [ 18 ], McKinnon [ 39 ] and Shaw [ 51 ] put forward considerable evidence that financial development enhances growth performance of countries. The importance of financial development in BRICS economies is reflected by the establishment of the ‘New Development Bank’ aimed at financing infrastructure and sustainable development projects in these and other developing countries. To the best of the authors’ knowledge, no attempt has been made so far to investigate the long-run relationship Footnote 1 between tourism, financial development and economic growth in case of BRICS countries. Hence, the present study is an attempt to fill the gap in the existing literature.

Review of past studies

From last few decades there has been a surge in the research related to tourism-growth nexus. The importance of growth and development and its determinants has been studied extensively both in developed and developing countries. Extant literature has recognized tourism as an important determinant of economic growth. The importance of tourism has grown exponentially, courtesy to its manifold advantages in form of employment, foreign exchange production household income and government revenues through multiplier effects, improvements in the balance of payments and growth in the number of tourism-promoted government policies [ 21 , 41 , 53 ]. Empirical findings on tourism and economic development have produced mixed finding and sometimes conflicting results despite the common choice of time series techniques as a research methodology. On empirical grounds, four hypotheses have been explored to determine the link between tourism and economic growth [ 12 ]. The first two hypotheses present an account on the unidirectional causality between the two variables, either from tourism to economic growth (Tourism-led economic growth hypothesis-TLGH) or its reserve (economic-driven tourism growth hypothesis-EDTH). The other two hypotheses support the existence of bi-directional hypothesis, (bi-directional causality hypothesis-BC) or that there is no relationship at all (no causality hypothesis-NC), respectively. According to TLEG hypothesis, tourism creates an array of benefits which spillover though multiple routes to promote the economic growth [ 55 ]. In particular, it is believed that tourism (1) increases foreign exchange earnings, which in turn can be used to finance imports [ 38 ], (2) it encourages investment and drives local firms toward greater efficiency due to the increased competition [ 3 , 31 ], (3) it alleviates unemployment, since tourism activities are heavily based on human capital [ 10 ] and (4) it leads to positive economies of scale thus, decreasing production costs for local businesses [ 1 , 14 ]. Other recent studies which find evidence in favor of the TLGH hypothesis include [ 44 , 52 ]. Even though literature is dominated by TLGH, few studies produce a result in support of EDTH [ 40 , 41 , 45 ]. Payne and Mervar [ 45 ] posit that tourism growth of a country is mobilized by the stability of well-designed economic policies, governance structures and investments in both physical and human capital. This positive and vibrant environment creates a series of development activities which proliferate and flourish the tourism. Pertaining to the readily available information, bi-directional causality could also exist between tourism income and economic growth [ 34 , 49 ]. From a policy view, a reciprocal tourism–economic growth relationship implies that government agendas should cater for promoting both areas simultaneously. Finally, there are some studies that do not offer support to any of the aforementioned hypotheses, suggesting that the impact between tourism and economic growth is insignificant [ 25 , 47 , 57 ]. There is a vast literature examining the relationship between tourism and growth as a result, only a selective literature review will be presented here.

Banday and Ismail [ 5 ] used ARDL cointegration model to test the relationship between tourism revenue and economic growth in BRICS countries from the time period of (1995–2013). The study validates the tourism-led growth hypothesis for BRICS countries, which evinces that tourism has positive influence on economic growth.

Savaş et al. [ 54 ] evaluated the tourism-led growth hypothesis in the context of Turkey. The study employed gross domestic product, real exchange rate, real total expenditure and international tourism arrivals to sketch out the causality among variables. The result reveals a unidirectional relationship between tourism and real exchange rate. The findings suggest that tourism is the driving force for economic growth, which in turn helps turkey to culminate its current account deficit.

Dhungel [ 15 ] made an effort to investigate causality between tourism and economic growth, In Nepal for the period of (1974–2012), by using Johansen’s cointegration and Error correction model. The result states that unidirectional causality exists in the long run, while in short run no causality exists between two constructs. The study emphasized that strategies should be devised to attain causality running from tourism to economic growth.

Mallick et al. [ 36 ] analyzed the nexus between economic growth and tourism in 23 Indian states over a period of 14 years (1997–2011). Using panel autoregressive distributed lag model based on three alternative estimators such as mean group estimator, pooled mean group and dynamic fixed effects, Research found that tourism exerts positive influence on economic growth in the long run.

Belloumi [ 8 ] examines the causal relationship between international tourism receipts and economic growth in Tunisia by using annual time series data for the period 1970–2007. The study uses the Johansen’s cointegration methodology to analyze the long-run relationship among the concerned variables. Granger causality based Vector error correction mechanism approach indicates that the revenues generated from tourism have a positive impact on economic growth of Tunisia. Thus, the study supports the hypothesis of tourism-driven economic growth, which is specific to developing countries that base their foreign exchange earnings on the existence of a comparative advantage in certain sectors of the economy.

Tang et al. [ 58 ] explored the dynamic Inter-relationships among tourism, economic growth and energy consumption in India for the period 1971–2012. The study employed Bounds testing approach to cointegration and generalized variance decomposition methods to analyze the relationship. The bounds testing and the Gregory-Hansen test for cointegration with structural breaks consistently reveals that energy consumption, tourism and economic growth in India are cointegrated. The study demonstrated that tourism and economic growth have positive impact on energy consumption, while tourism and economic growth are interrelated; with tourism exert significant influence on economic growth. Consequently, this study validates the tourism-led growth hypothesis in the Indian context.

Kadir and Karim [ 24 ]) examined the causal nexus between tourism and economic growth in Malaysia by applying panel time series approach for the period 1998–2005. By applying Padroni’s panel cointegration test and panel Granger causality test, the result indicated both short and long-run relationship. Further, the panel causality shows unidirectional causality directing from tourism receipts to economic growth. The result provides evidence of the significant contribution of tourism industry to Malaysia’s economic growth, thereby justifying the necessity of public intervention in providing tourism infrastructure and facilities.

Antonakakis et al. [ 2 ] test the linkage between tourism and economic growth in Europe by using a newly introduced spillover index approach. Based on monthly data for 10 European countries over the period 1995–2012, the findings suggested that the tourism–economic growth relationship is not stable over time in terms of both magnitude and direction, indicating that the tourism-led economic growth (TLEG) and the economic-driven tourism growth (EDTG) hypotheses are time-dependent. Thus, the findings of the study suggest that the same country can experience tourism-led economic growth or economic-driven tourism growth at different economic events.

Oh [ 41 ] verifies the contribution of tourism development to economic growth in the Korean economy by applying Engle and Granger two-stage approach and a bivariate Vector Autoregression model. He claimed that economic expansion lures tourists in the short run only, while there is no such long-run stable relationship between international tourism and economic development in Korea.

Empirical studies have pronouncedly focused on the literature that tourism promotes economic growth. To further substantiate the nexus, the study will investigate the plausible linkages between economic growth and international tourism while considering the relative importance of financial development in the context of BRICS nations. The inclusion of financial development in the examination of tourism-growth nexus is a unique feature of this study, which have an influencing role in economic growth as financial development has been theoretically and empirically recognized as source of comparative advantage [ 22 ].

This study employs panel ARDL cointegration approach to verify the existence of long-run association among the variables. Further, study estimated the long-run and short-run coefficients of the ARDL model. Subsequently, Dumitrescu and Hurlin [ 16 ] panel Granger causality test has been employed to check the direction of causality between tourism, financial development and economic growth among BRICS countries.

Database and methodology

Data and variables.

The study is analytical and empirical in nature, which intends to establish the relationship between economic growth and inbound tourism in BRICS countries. For the BRICS countries, limited studies have been conducted depicting the present scenario. Therefore, present study tries to verify the relevance of tourism in economic growth to further enhance the understanding of economic dynamics in BRICS countries. The data used in the study are annual figures for the period stretching from 1995 to 2015, consisting of one endogenous variable (GDP per capita, a proxy for economic growth) and two exogenous variables (international tourism receipts per capita and financial development). The variables employed in the study are based on the economic growth theory, proposed by Balassa [ 4 ], which states that export expansion has a relevant contribution in economic growth. Further, this study incorporates financial development in the model to reduce model misspecification as it is considered to have an influencing role in economic growth both theoretically and empirically [ 22 , 33 ].

The annual data for all the variables have been collected from the World Development Indicators (WDI, 2016) database. The variables used in the study includes gross domestic product per capita (GDP) in constant ($US2010) used as a proxy for economic growth (EG), international tourism receipts per capita (TR) in current US$ as it is widely accepted that the most adequate proxy of inbound tourism in a country is tourism expenditure normally expressed in terms of tourism receipts [ 32 ] and financial development (FD). In line with a recent study on the relationship between financial development and economic growth by Hassan et al. [ 19 ], financial development is surrogated by the ratio of the broad money (M3) to real GDP for all BRICS countries. Here we use the broadest definition of money (M3) as a proportion of GDP– to measure the liquid liabilities of the banking system in the economy. We use M3 as a financial depth indicator, because monetary aggregates, such as M2 or M1, may be a poor proxy in economies with underdeveloped financial systems, because they ‘are more related to the ability of the financial system to provide transaction services than to the ability to channel funds from savers to borrowers’ [ 26 ]. A higher liquidity ratio means higher intensity in the banking system. The assumption here is that the size of the financial sector is positively associated with financial services [ 29 ]. All the variables have been taken into log form.

Unit root test

To verify the long-run relationship between tourism and economic growth through Bounds testing approach, it is necessary to test for stationarity of the variables. The stationarity of all the variables can be assessed by different unit root tests. The study utilizes panel unit root test proposed by Levin et al. [ 35 ] henceforth LLC and Im et al. [ 23 ] henceforth IPS based on traditional augmented Dickey–Fuller (ADF) test. The LLC allows for heterogeneity of the intercepts across members of the panel under the null hypothesis of presence of unit root, while IPS allows for heterogeneity in intercepts as well as in the slope coefficients [ 48 ].

Panel ARDL approach to Cointegration

After checking the stationarity of the variables the study employs panel ARDL technique for Cointegration developed by Pesaran et al. [ 23 ]. Pesaran et al. [ 23 ] have introduced the pooled mean group (PMG) approach in the panel ARDL framework. According to Pesaran et al. [ 23 ], the homogeneity in the long-run relationship can be attributed to several factors such as arbitration condition, common technologies, or the institutional development which was covered by all groups. The panel ARDL bounds test [ 46 ] is more appropriate by comparing other cointegration techniques, because it is flexible regarding unit root properties of variables. This technique is more suitable when variables are integrated at different orders but not I (2). Haug [ 20 ] has argued that panel ARDL approach to cointegration provides better results for small sample data set such as in our case. The ARDL approach to cointegration estimates both long and short-run parameters and can be applied independently of variable order integration (independent of whether repressors are purely I (0), purely I(1) or combination of both. The ARDL bounds test approach used in this study is specified as follows:

where Δ is the first-difference operator, \(\alpha_{0}\) stands for constant, t is time element, \(\omega_{1} , \omega_{2} \;\;{\text{and}}\;\; \omega_{3}\) represent the short-run parameters of the model, \(\emptyset_{1} , \emptyset_{2} ,and \emptyset_{3}\) are long-run coefficients, while \(V_{it}\) is white noise error term and lastly, it represents country at a particular time period. In the ARDL model, the bounds test is applied to determine whether the variables are cointegrated or not.

This test is based on the joint significance of F -statistic and the χ 2 statistic of the Wald test. The null hypothesis of no cointegration among the variables under study is examined by testing the joint significance of the F -statistic of \(\omega_{1} , \omega_{2} ,\omega_{3}\) .

In case series variables are cointegrated, an error correction mechanism (ECM) can be developed as Eq. ( 2 ), to assess the short-run influence of international tourism and financial development on economic growth.

where ECT is the error correction term, and \(\varPhi\) is its coefficient which shows how fast the variables attain long-term equilibrium if there is any deviation in the short run. The error correction term further confirms the existence of a stable long-run relationship among the variables.

Panel granger causality test

To examine the direction of causality Dumitrescu and Hurlin [ 16 ] test is employed. Instead of pooled causality, Dumitrescu and Hurlin [ 16 ] proposed a causality based on the individual Wald statistic of Granger non-causality averaged across the cross section units. Dumitrescu and Hurlin [ 16 ] assert that traditional test allows for homogeneous analysis across all panel sets, thereby neglecting the specific causality across different units.

This approach allows heterogeneity in coefficients across cross section panels. The two statistics Wbar-statistics and Zbar-statistics provides standardized version of the statistics and is easier to compute. Wbar-statistic, takes an average of the test statistics, while the Zbar-statistic shows a standard (asymptotic) normal distribution.

They proposed an average Wald statistic that tests the null hypothesis of no causality in a panel subgroup against an alternative hypothesis of causality in at least one panel. Following equations will be used to check the direction of causality between the variables.

Estimation, results and Discussion

Descriptive statistics.

Table  1 presents descriptive statistics of variables selected for the period 1995–2015. The variable set includes GDP, FD and TR for all BRICS countries. Brazil tops the list with GDP per capita of 4.18, while India lagging behind all BRICS nations. In the recent economic survey by International Monetary Fund (IMF report 2016), India was ranked 126 for its per capita GDP. India’s GDP per capita went up to $7170 against all other BRICS countries which were placed in the above $10,000 bracket. China has the highest tourism receipts in comparison to other BRICS countries. China is a very popular country for foreign tourists, which ranks third after France and USA. In 2014, China invested $136.8 billion into its tourist infrastructure, a figure second only to the United States ($144.3 billion). Tourism, based on direct, indirect, and induced impact, accounted for near 10% in the GDP of China (WTTC report 2017).

Stationarity results

Primarily, we employed LLC and IPS unit root test to assess the integrated properties of the series. The results of IPS and PP tests are presented in Table  2 . Panel unit root test result evinces that FD and TR are stationary at level, while GDP per capita is integrated variable of order 1. The result exemplifies that GDP per capita, Tourism receipts and Financial Development are integrated at 1(0) and 1(1). Consequently, the panel ARDL approach to cointegration can be applied.

Cointegration test results

In view of the above results with a mixture of order integration, the panel ARDL approach to cointegration is the most appropriate technique to investigate whether there exists a long-run relationship among the variables [ 42 ]. Table  3 illustrates that the estimated value of F-statistics, which is higher than the lower and upper limit of the bound value, when InEG is used as a dependent variable. Hence, we reject the null hypothesis of no cointegration \(H_{0 } : \emptyset_{1} = \emptyset_{2} = \emptyset_{3} = 0\) of Eq. ( 1 ). Therefore, the result asserts that international tourism, financial development and economic growth are significantly cointegrated over the period (1995–2015).

Subsequently, the study investigates the long-run and short-run impact of international tourism and financial development on economic growth. Lag length is selected on the principle of minimum Bayesian information criterion (SBC) value, which is 2 in our case. The long-run coefficients of financial development and tourism receipts with respect to economic growth in Table  4 indicate that tourism growth and financial development exerts positive influence on economic growth in the long run. In other words, an increase in volume of tourism receipts per capita and financial depth spurs economic growth and both the coefficients are statistically significant in case of BRICS nations in the long run. The results are interpreted in detail as below:

The elasticity coefficient of economic growth with respect to tourism shows that 1% rise in international tourism receipts per capita would imply an estimated increase of almost 0.31% domestic real income in the long run, all else remaining the same. Thus, the earnings in the form of foreign exchange from international tourism affect growth performance of BRICS nations positively. This finding of our study is in consonance with the empirical results of Kreishan for Jordan [ 30 ], Balaguer and Cantavella-Jordá [ 3 ] for Spain and Ohlan [ 43 ] for India.

Further our finding lend support to the wide applicability of the new growth theory proposed by Balassa which states that export expansion promote growth performance of nations. Thus, validates TLGH coined by Balaguer and Cantavell-Jorda [ 3 ] which states that inbound tourism acts a long-run economic growth factor. The so called tourism-led growth hypothesis suggests that the development of a country’s tourism industry will eventually lead to higher economic growth and, by extension, further economic development via spillovers and other multiplier effects.

Likewise, financial development as expected is found to be positively associated with economic growth. The coefficient of financial development states that 1% improvement in financial development will push up economic growth by 0.22% in the long run, keeping all other variables constant. The empirical results are consistent with the finding of Hassan et al. [ 19 ] for a panel of South Asian countries. Well-regulated and properly functioning financial development enhances domestic production through savings, borrowings & investment activities and boosts economic growth. Further, it promotes economic growth by increasing efficiency [ 7 ]. Levine [ 33 ] believes that financial intermediaries enhance economic efficiency, and ultimately growth, by helping allocation of capital to its best use. Modern growth theory identifies two specific channels through which the financial sector might affect long-run growth; through its impact on capital accumulation and through its impact on the rate of technological progress. The sub-prime crisis which depressed the economic growth worldwide in 2007 further substantiates the growth-financial development nexus.

In the third and final step of the bounds testing procedure, we estimate short-run dynamics of variables by estimating an error correction model associated with long-run estimates. The empirical finding indicates that the coefficient of error correction term (ECT) with one period lag is negative as well as statistically significant. This finding further substantiates the earlier cointegration results between tourism, financial development and economic growth, and indicates the speed of adjustment from the short-run toward long-run equilibrium path. The coefficient of ECT reveals that the short-run divergences in economic growth from long-run equilibrium are adjusted by 43% every year following a short-run shock.

The short-run parameters in Table  5 demonstrates that tourism and financial development acts as an engine of economic growth in the short run as well. The coefficient of both tourism receipts per capita and financial development with one period lag is also found to be progressive and significant in the short run. These results highlight the role of earnings from international tourism and financial stability as an important driving force of economic growth in BRICS nations in the short run as well.

Further, a comparison between short-run and long-run elasticity coefficients evince that long-run responsiveness of economic growth with respect to tourism and financial development is higher than that of short run. It exemplifies that over time higher international tourism receipts and well-regulated financial system in BRICS nations give more boost to economic growth.

Analysis of causality

At this stage, we investigate the causality between tourism, financial development and economic growth presented in Table  6 . The result shows bi-directional causal relationship between tourism and economic growth, thereby validates ‘feedback hypothesis’ and consequently supported both the tourism-led growth hypothesis (TLGH) and its reciprocal, the economic-driven tourism growth hypothesis (EDTH). The bi-directional causality between inbound tourism and GDP, which directs the level of economic activity and tourism growth, mutually influences each other in that a high volume of tourism growth leads to a high level of economic development and reverse also holds true. These results replicate the findings of Banday and Ismail [ 5 ] in the context of BRICS countries, Yazdi et al. [ 27 ] for Iran and Kim et al. [ 28 ] for Taiwan. One of the channels through which tourism spurs economic growth is through the use of receipts earned in the form of foreign currency. Thus, growth in foreign earnings may allow the import of technologically advances goods that will favor economic growth and vice versa. Thus, results demonstrate that international tourism promotes growth and in turn economic expansion is necessary for tourism development in case of BRICS countries. With respect to policy context, this finding suggests that the BRICS nations should focus on economic policies to promote tourism as a potential source of economic growth which in turn will further promote tourism growth.

Similarly, in case of economic growth and financial development, the findings demonstrate the presence of bi-directional causality between two constructs. The findings validate thus both ‘demand following’ and supply leading’ hypothesis. The findings suggests that indeed financial development plays a crucial role in promoting economic activity and thus generating economic growth for these countries and reverse also holds. Our findings are in line with Pradhan [ 48 ] in case of BRICS countries and Hassan et al. [ 19 ] for low and middle-income countries. This suggests that finance development can be used as a policy variable to foster economic growth in the five BRICS countries and vice versa. The study emphasizes that the current economic policies should recognize the finance-growth nexus in BRICS in order to maintain sustainable economic development in the economy. The empirical results in this paper are in line with expectations, confirming that the emerging economies of the BRICS are benefiting from their finance sectors.

Finally, two-sided causal relationship is found between tourism receipts and financial development. That is, tourism might contribute to financial development and, in return, financial development may positively contribute to tourism. This means that financial depth and tourism in BRICS have a reinforcing interaction. The positive impact of tourism on financial development can be attributed to the fact that inflows of foreign exchange via international tourism not only increases income levels but also leads to rise in official reserves of central banks. This in turn enables central banks to adapt expansionary monetary policy. The positive contribution of financial sector to tourism is further characterized by supply leading hypothesis. Further, better financial and market conditions will attract tourism entrepreneurship, because firms will be able to use more capital instead of being forced to use leveraging [ 13 ]. Hence, any shocks in money supply could adversely affect tourism industry in these countries. Song and Lin [ 56 ] found that global financial crisis had a negative impact on both inbound and outbound tourism in Asia. This result is in consistent with Başarir and Çakir [ 6 ] for Turkey and four European countries.

Stability tests

In addition, to test the stability of parameters estimated and any structural break in the model CUSUM and CUSUMSQ tests are employed. Figs.  1 and 2 show blue line does not transcend red lines in both the tests, thus provides strong evidence that our estimated model is fit and valid policy implications can be drawn from the results.

Plot of CUSUM

Plot of CUSUMQ

Summary and concluding remarks

A rigorous study of the relationship between tourism and economic growth, through the tourism-led growth hypothesis (TLGH) perspective has remained a debatable issue in the economic growth literature. This study aims to empirically investigate the relationship between inbound tourism, financial development and economic growth in BRICS countries by utilizing the panel data over the period 1995–2015. The study employs the panel ARDL approach to cointegration and Dumitrescu-Hurlin panel Granger causality test to detect the direction of causation.

To the best of authors’ knowledge, this is the first study which explored the relationship between economic growth and tourism while considering the relative importance of financial development in the context of BRICS nations. The empirical results of ARDL model posits that in BRICS countries inbound tourism, financial development and economic growth are significantly cointegrated, i.e., variables have stable long-run relationship. This methodology has allowed obtaining elasticities of economic growth with respect to tourism and financial development both in the long run and short run. The result reveals that international tourism growth and financial development positively affects economic growth both in the long run and short run. The coefficient of tourism indicates that with a 1% rise in tourism receipts per capita, GDP per capita of BRICS economies will go up by 0.31% in the long run. This finding lends support to TLGH coined by Balaguer and Cantavell-Jorda [ 3 ] which states that inbound tourism acts a long-run economic growth factor. The so called tourism-led growth hypothesis suggests that the development of a country’s tourism industry will eventually lead to higher economic growth and, by extension, further economic development via spillovers and other multiplier effects.

Likewise, 1% improvement in financial development, on average, will increase economic growth in BRICS countries by 0.22% in the long run. The result seems logical as modern growth theory identifies two channels through which the financial sector might affect long-run growth: first, through its impact on capital accumulation and secondly, through its impact on the rate of technological progress. The sub-prime crisis which hit the economic growth Worldwide in 2007 further substantiates the growth-financial development nexus.

The negative and statistically significant coefficient of lagged error correction term (ECT) further substantiates the long-run equilibrium relationship among variables. The negative coefficient of ECT also shows the speed of adjustment toward long-run equilibrium is 43% per annum if there is any short-run deviation. The estimates of parameters are found to be stable by applying CUSUM and CUSUMQ for the time period under consideration. Therefore, inbound tourism earnings and financial institutions can be used as a channel to increase economic growth in BRICS economies.

Further, Granger causality test result indicates the bi-directional causation in all cases. Hence, the causal relationship between international tourism and economic growth is bi-directional. And, consequently this empirical finding lends support to both the tourism-led growth hypothesis (TLGH) and its reciprocal, the economic-driven tourism growth hypothesis (EDTH). This means that tourism is not only an engine for economic growth, but the economic outcome on itself can play an important role in providing growth potential to tourism sector.

The Granger causality findings provide useful information to governments to examine their economic policy, to adjust priorities regarding economic investment, and boost their economic growth with the given limited resources. Thus, it is suggested that more resources should be allocated to tourism industry and tourism-related industries if the tourism-led growth hypothesis holds true. On the other side, if economic-driven tourism growth is supported then more resources should be diverted to leading industries rather than the travel and tourism sector, and the tourism industry will in turn benefit from the resulting overall economic growth. And, when bi-directional causality is detected, a balanced allocation of economic resources for the travel and tourism sector and other industries is important and necessary. The policy implication is that resource allocation supporting both the tourism and tourism-related industries could benefit both tourism development and economic growth.

To sum up, the major finding of this study lends support to wide applicability of the tourism-led growth hypothesis in case of BRICS countries. Thus, in the Policy context, significant impact of tourism on BRICS economy rationalizes the need of encouraging tourism. Tourism can spur economic prosperity in these countries and for this reason; policymakers should give serious consideration toward encouraging tourism industry or inbound tourism. BRICS countries should focus more on tourism infrastructure, such as, convenient transportation, alluring destinations, suitable tax incentives, viable hostels and proper security arrangements to attract the potential tourists. Most of these countries are devoid of rich facilities and popular tourist incentives, to get promoted as important destination and in the long-run promotes economic growth. Further, they need a staunch support from all sections of authorities, non-government organizations (NGOs), and private and allied industries, in the endeavor to attain sustainable growth in tourism. Both state and non-state actors must recognize this growing industry and its positive implication on economy.

For future research, we suggest that researchers should consider the nonlinear factor in the dynamic relationship of tourism and economic growth in case of BRICS countries. Further one can go for comparative study to examine the TLGH in BRICS countries.

Availability of data and materials

Data used in the study can be provided by the corresponding author on request.

There are no fixed definitions of short, medium and long run and generally in macroeconomics, short run can be viewed as 1 to 2 or 3 years, medium up to 5 years and long run from 5 years to 20 or 25 years.

Abbreviations

autoregressive distributed lag model

Brazil, Russia, India, China and South-Africa

United Nations World Tourism Organization

World Travel & Tourism Council

gross domestic product

world development indicators

tourism-led growth hypothesis

export-led growth hypothesis

economic-driven tourism hypothesis

augmented Dickey–Fuller test

error correction model

error correction term

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Haroon Rasool & Md. Tarique

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Rasool, H., Maqbool, S. & Tarique, M. The relationship between tourism and economic growth among BRICS countries: a panel cointegration analysis. Futur Bus J 7 , 1 (2021). https://doi.org/10.1186/s43093-020-00048-3

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From the Last Decade, India has increased travel and tourism by over 10 million. The Indian travel and tourism industry is prospering enormously. It contributed 7.3% to India’s total GDP (Gross Domestic Product) in 2021. And it also provided 90 million jobs to the people.

But, we are relatively far behind several other small countries like  Singapore  and  Hong Kong . This study will help you with more knowledge about the struggles and difficulties alongside the deep prospects of the Indian tourism industry.

“Challenges & Problems Of Indian Tourism”

1. lack of proper infrastructure or foundation.

An established framework of the foundation includes lots of elements. Proper transportation facilities, health facilities, stability. Also, uninterrupted connectivity and other human resources are mandatory for enduring tourism. 

India is positioned 48th in the ICT readiness component . And India also has 34th rank in the health and hygiene components of the WEF’s Travel and Tourism Competitiveness Index, 2020 . But, this is not a proud moment for us. This mirrors the poor quality of infrastructure in our nation. And the main cause for this is the improper allocation of financial resources for the tourism sector . 

In 2020-21, India has raised the budget for Tourism and travel. India has raised funds of  2026.77 crores  allocated for a prospering and promising sector like tourism. 

2. Human Resources & Planning

Highly skillful and potential men or women hold an inevitable part of the tourism sector . A Huge number of skilled men or women with different levels are required to sustain the growth of our Indian travel and tourism business.   Also, the skill up-gradation of the people already employed is a must.

In the past years, there was an exploding increase in workers for other sectors like banking, engineering, and medicine . Also, this gradually prompted a reduction in the human resources available for the tourism sector. So Currently, there is a high demand for the workforce in both the hospitality and tourism sectors.

3. Insufficient Digital Promotion and Marketing

Grand promotion and suitable digital marketing push are excessively indispensable for a nation’s travel industry improvement. The Digital marketing of the Indian Tourism industry is not to the point yet.

Also, the travel industry has moderately less contrasted with other tourist destinations. In India, the financial banking sector helped the advancement of the travel and tourism businesses.

Currently, India needs a colossal move from conventional marketing techniques. Also, we need a modern approach to marketing in India Tourism.

4. Taxation issues with Indian Tourism

High taxes on the entire production for the airline facilities, hotels, and tour operators . Those are highly expensive. That is the most significant reason for losses to other less expensive countries when it comes to tourism. For instance, consider the price of air tickets. It varies in all 29 states.

5. Security issues

Security is one of the Major Challenges of Indian Tourism. Increasing the rate of Sexual Abuse of women, Theft, Credit Card Fraud . Moreover, Identity Theft, Food Poisoning, Terrorism . Also, Public Violence is affecting Indian Tourism to a high intent. Also, Major Crisis Like COVID-19 highly affects Tourism to get Going.

PROSPECTS OF INDIAN TOURISM

India has a gift with the most prominent diversity in culture . In Addition, geography and art pull in a colossal measure of voyagers to the nation. Different new forms of tourism are offering in recent years are also helping to build up the country’s tourism industry.

Medical tourism, eco-tourism, adventure tourism, and cruise tourism have gained tremendous popularity and attention among foreigners . Now and have the potential for high growth shortly. The Himalayas are the greatest assets of India in adventure tourism.

The Tourism industry for India is a beautifully prospering and promising field. Taking sufficient measures to confront the difficulties presented and further enhancing the prospects can guarantee unlimited chances and development of the nation.

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The issues faced by tourism in India – An overview

There has been a lot of praise for India as a tourist destination. Even so, tourisms in India face a few challenges. Communication in India is one of them. It is challenging for tourists to communicate in a language they barely understand in foreign countries and states. Learning English may also not be helpful in some circumstances.

The poor form of sanitation, safety, and transportation is a few other issues dragging down Indian tourism’s reputation.

Many foreign tourists have stopped visiting India. The government must promote India’s diversity and rich heritage to re-establish its position as a tourist paradise. The roots of Indian culture are firmly rooted in tradition, even though her roots may have branched out to modernism. Many foreign tourists are drawn to these traditions.

The lack of safety in India is among the most important reasons foreign tourists avoid visiting it. The locals have sometimes refused to aid foreign nationals who have experienced harassment because of communication problems. Foreign tourists must therefore feel safe from harassment by the government . There should also be strict punishments for those who harass foreign tourists.

As there will be fewer chances of tourists being defrauded by frauds with the government’s appointment of trained tour guides, tourists will gain from it. We will attract foreign tourists to India if we take these and other precautions regarding their interests.

How to improve tourism in India?

In the ever-expanding world of tourism, the federal and state governments are increasingly emphasizing proper planning. As such, the Ministry is striving to balance the promotion of tourism (which has proven to increase the GNP in developing countries in particular) with concern for safeguarding the physical, social, and cultural environment in the destination areas.

To balance tourism-related activities and the local environment, planning is vital for the development of tourism-related activities. Development countries are especially vulnerable to this. As a result, the impact is powerful here since they must develop a key infrastructure to maintain the existing unique cultural characteristics and promote overall socio-economic development. Furthermore, by preserving and enhancing their physical environment, they will encourage tourism.

Before any development decisions are made, it is essential to evaluate and analyze whether tourism promotion and infrastructural development will impact the habitat in socio-cultural, socio-economic, physical, and environmental terms.

These structures are more noticeable in hill, beach and wildlife resorts with an acute ecological setting or other culturally sensitive retreats. It is thus essential that any program to promote tourism development emphasizes the benefits and minimizes the negative impacts on the social, economic, and physical environments of the destination areas.

Tourism planning: The overall context

Tourism is an essential thrust area for development in both macro and micro contexts of the National Five Year Plans.

(1)Instead of spreading limited resources over a significant number of circuits or centres, develop selected tourist circuits and centres that are popular among tourists.

2) In India, the tourism industry is diversifying away from traditional sightseeing tours oriented (primarily places of cultural tourism interest) to a more rapidly expanding market based on the country’s atmosphere and environment, emphasizing the aesthetic, environmental, and socio-cultural implications of projects.

(3)There are many nontraditional areas of tourism, such as trekking, winter sports, wildlife tourism, and beach resort tourism, which would enrich the tourism resources of the Himalayas, the vast coastline with sandy beaches and abundant wildlife, and encourage more tourists to stay longer in these areas.

4) Promotion and balanced development of national heritage projects with cultural, historical, and tourism value to leverage the unique advantages of Indian culture as a tourist destination and make use of tourism to preserve the country’s heritage.

As part of the formulation of tourism complexes, the macro-and micro-level planning and development need to ensure the integration of tourism resources and tourism activities to maximize social, economic and environmental benefits and meet tourists’ needs for infrastructure, leisure and recreation.

Tourist nodes, areas, and networks are examples of how tourism resources and tourist facilities interact spatially. It is essential to develop tourism complexes in an organized manner so that in their regional or area-wise context, investment benefits and performance are optimized.

The Tourism Development Plans will have to accommodate various destinations types and tourism activities based on the diversified demand for infrastructure. There are several tourism activity areas, including:

1) The beauty of nature is high enough for passive recreation,

2) Beach resorts, recreation areas, etc.

3) Areas with comfortable climates such as hill resorts

4) Culturally significant places including museums, monuments, sites of fairs and festivals

5) Places of pilgrimage and temples for religious tourism;

6) Areas designated for adventure tourism include trekking, rock climbing, mountaineering, skiing, etc.

7) Specially designated areas of interest, including sanctuaries for wild animals, areas containing exotic flora and fauna, sanctuaries for birds, etc.

Carrying Capacity :

As a resource-based industry, tourism needs resource assessment to promote tourism in a way that is compatible with other demands. In addition to identifying and assessing the resource under competing demands, it is also essential to arrive at a capacity that will be matched by the supply, both locationally and according to its activity.

For planning tourist facilities and infrastructure, carrying capacity is essential, particularly concerning sensitive destinations such as hilly areas. There is a threshold beyond which the tourist industry becomes overly saturated (physical power), the environment deteriorates (environmental capacity), or visitor enjoyment drops (perceptual ability).

Despite their acceptance today, carrying capacity has been largely unused in planning because of difficulties measuring the thresholds (except perhaps physical ability). Recreational areas are determined at an optimal capacity by combining factors that decide on their biological and ecological capacity with those which decide on their social (perceptual).

It is recommended that guidelines for ecological capacity be developed with an emphasis on hilly environments and nature reserves since these areas are ecologically sensitive, and the habitat forms part of the environment within them. Developers largely ignore these recommendations out of greed, and there is no reason for this to continue.

Resources for Tourist Evaluation :

Only through the combination of natural and manufactured attractions can an area offer visitors that any successful tourism development is formalized. The following are some of our resources. The merits of this system are often overlooked or not considered without a complex systematic inventory and analysis of its values, potential, and limitations.

There are two issues at stake here:

a)What are the techniques for identifying a region’s resource base? And

b) how can these resources be assessed for their intrinsic value in the market?

An inventory is necessary for the first, while appropriate evaluation techniques are required for the second. Tourist resources are valued in diversity, attractiveness, and sustainability based on supply and demand (tourist preferences, which are assessed through surveys) with a minimum impact on the local economy, society, and the environment. Environmental impact studies must precede any tourism development program.

Infrastructural Development :

Developing tourist-related physical infrastructure is imperative in order for tourism to function effectively as part of any region’s development package. It is also essential to think of infrastructure from the perspective of the overall needs of an area and the host population.

Tourism spots must be attractive enough to draw tourists, which is vital for their development. Three key components can characterize tourism in a tourist centre:

• Accessibility
• Accommodation Facilities and Services, and

i) Accessibility :

In terms of accessibility, tourist spots or tourist destinations are defined as:

As applicable, there should be local access to the specific places of tourist interest within the town from the closest transportation interchange point, such as an airport , a railroad station or a railway terminal, or the town’s entry point. Furthermore, it involves connecting roads from one place to another and providing adequate parking, servicing, and garage facilities in the city and its environs.

Accessibility to the tourist centre and tourist destination area from the nearest point of embarkation for tourists within the region by the three conventional modes of transportation, namely road, rail, and air, as well as opportunities for connecting tourism to other important centres within the region.

ii) Accommodation Facilities and Services:

An important factor is the availability of adequate accommodations in tourist centres and destinations that meet tourists’ quantitative and qualitative needs. These accommodations can encourage tourists to spend more time at a destination. There is a more significant deterrent to tourist influx in India due to the lack of this basic amenity than the accessibility to such facilities. There would be a need to gauge the amount and kind of accommodation in each of the individual centres based on an assessment of local conditions. By and large, tourists should be able to find comfortable accommodations and have access to all utilities and services and choose from an array of affordable options.

To make a tourist complex attractive, it is essential to ensure an uninterrupted power supply, safe water supply, sewerage, drainage, and sanitation. Additionally, civic infrastructure includes health clinics, telephones and telegraphs, and banks. However, tourism forms and destination locations influence critical aspects of these factors.

iii) Recreational Aspects:

Accommodation availability can be a critical factor in influencing a tourist’s stay in a tourist centre, but adequate recreational elements can also prolong the tourist season whole. This aspect of development is vitally essential for relaxation and diversion. Tourism encompasses a broad range of recreational activities, including both active and passive outdoor recreation and all commercial recreation activities.

The problem is simplified in some ways in metropolitan and central cities because visitors can take advantage of indoor and outdoor recreational facilities that are legitimate necessities for the local population. However, for small palaces with even more tourist attractions and interest, tourists should have access to exclusive recreational amenities.

To do so, one must consider the socio-cultural environment and milieu of the destination. A tourist centre’s infrastructure must also include “ancillary infrastructure facilities and services” to be developed comprehensively. Generally, these consist of facilities for the growth of traditional and indigenous arts and crafts, tourism-related cottage industries, housing for artisans engaged in such activities, and an appropriate amount of land set aside for such purposes.

Accommodation and other ancillary necessities of the “service population” needed to staff the tourist and hospitality facilities and amenities are essential. Slums with inhumane conditions can result from ignoring this aspect.

PLAN GLOBAL DEVELOPMENT:

The development of tourist infrastructure has been the focus of all nations throughout the world that has developed a systematic approach to tourism development. Many factors have influenced this development. Here are a few of them:

(1) Factors that influence or have the potential to influence proper exploitation of the specific tourism resource (positive and negative).

(2) Effectiveness of a particular resource in supporting tourism development in terms of its impacts on the environment, the ecology, and the socio-cultural aspects at a macro and micro level.

There are also problems relating to access and infrastructure provision financing and management.

Designating favourable zones for tourist infrastructure and safeguarding their natural and manufactured resources are essential elements of a Corsican Tourism Master Plan, along with an Access and Land Control Policy for development in and around the designated areas. An overall macro-level policy plan should direct programming at the micro-level.

Regarding the development of the coastal tourism industry in France, the Master Plan emphasizes:

• a) Development of tourism in the hinterland of existing resorts generally perpendicular to the coast,
• b) Designation of natural reserves, protected forests, agriculture and forestry land as extended areas of environmental protection to provide ecological conservation.

These initiatives have been aimed at protecting the environment while conserving tourism resources and natural resources.

However, it can hardly be overstated how vital a Physical Development Plan is to the overall Tourism Master Plan on both a macro and micro level.

The critical components of a full-fledged tourism master plan should include:

• In regards to tourism and recreation, we have recommended policies and priorities,
• The infrastructure development program,
• Detailed map of development, conservation, and protected areas and a description of the development process.
• A strategy for implementing, coordinating, and funding,
• A review of the resulting ecological and socio-economic effects and a plan for resolving them
• Monitoring of changes and effects of action programmers.

A fundamental development policy should address how to regulate, reduce, or reduce the pressure on a limited resource, such as a tourist centre, hill resort, or beach complex, which is affected by inappropriate uses.

• Putting access restrictions in place,
• Facility limitations,
• Organizing activities based on spatial zones,
• Establishing an activity schedule, and
• Alternative destination development.

First, a study of the tourism resource characteristics and potential would be needed to develop a Master Plan. The destination area’s physical, social, economic, and environmental attributes should be analyzed. Tourism Master Plans establish the framework for planning, developing, and managing tourism destinations through the following components:

• The best way to exploit the tourism resources, and the study of the resources
• Tourism flow analysis.

This component of the Master Plan includes:

• Spatially organizing tourist facilities and infrastructure.
• They are establishing accessibility and linkages, both internally and externally, between various parts of the tourism activity area.
• They are establishing outdoor recreation areas as part of an integrated park system.

An essential part of a Master Plan is measuring and planning environmental protection, landscaping, and site development. Further, it should be clarify that the complex is linked to the hinterland and measures to prevent action on its perimeter.

In addition, it is crucial to integrate the growth of the tourism complex with the socio-economic development of the smaller settlements that surround it.

An integrated Physical Development Plan for phasing the complex’s construction and providing tourism infrastructure is required to specify these policies and programmes in detail.

Physical Development Issues :

Many aspects of tourism development are not entirely related to economics, such as geography, sociology, anthropology, and the ecology of the area and its inhabitants. To achieve optimum socio-economic gains for the local community and tourist activity, all of these factors need to be thoroughly understood and analyzed. Tourism planning should be conceived as an integrated approach, especially when products are made from vulnerable natural resources.

There is high crowd density at tourist spots and destination areas, so they need to be adequately provided with parking facilities, pedestrian routes, crosswalks, and regions for pedestrian movement and assembling, as well as tourist infrastructure features such as boarding and lodging, civic services, tourist shopping, leisure, and recreational activities, depending on the location, attraction, and projected tourist demand.

The standards and scope of tourist infrastructure will differ from one place to another. It is nevertheless necessary to organize infrastructure facilities in a spatially logical manner. Having proper physical planning and design is also crucial to the success of the tourist spot.

Regardless of whether the tourist spot is a resort or a township, the activities associated with tourism are by definition spatial, whether it is part of a development zone or an isolated complex. A focus should be placed on the integrated development of the tourist centre, with all individual development schemes for various tourist destinations forming part of an overarching plan for the area.

As part of this discussion, it should also be noted that metropolitan and major cities can meet tourists’ needs, particularly in infrastructure development, mainly by utilizing existing buildings and facilities that are already in place and planned.

However, in small towns and isolated areas, tourists’ infrastructure needs and services must, by extension and augmentation, be made readily available to locals as well as tourists. In turn, the tourist spots in these small towns may benefit from investment in tourism in an overall positive way.

Furthermore, the development scheme must implement in phases according to its involvement, and a future expansion and augmentation should be built into the design.

City Spots for Tourists:

An essential first step is to zone a tourism activity area. Whenever possible, tourist sites within the city should be zoned and the adequate surrounding area. Special tourist zones. There is a need to identify even larger integrated zones encompassing several such tourist spots in one complex in a city with several tourist destinations, such as historical cities and pilgrimage towns, to allow integration in physical development.

When planning and developing individual tourist spots, such plans should consider the overall tourism development strategy.

It should include the following:

• As part of the city network, there is access to various tourist spots,
• Limited vehicular accessibility, as well as a predominant pedestrian orientation, determine the flow of internal traffic,
• Location of infrastructure facilities around each spot as well as zoning of land
• I aim to prevent high-intensity development in the area as far as possible through appropriate zoning regulations.

In zoning passive uses in the immediate surrounding of a tourist spot, keeping the spot’s identity and sanctity should be a paramount concern. Whenever possible, the tourist destination itself needs to stand out in the designated area for infrastructure development without engulfing the infrastructure.

As much as possible, the infrastructure complex of the selected site should be directly accessible from the main road, leaving a sufficient amount of greenery between tourist spots and the complex.

Therefore, a low-profile development is necessary to maintain the integrity of the designated site. Additionally, it is not desirable to distribute infrastructure over a large area but rather to plan all the facilities as a complex to minimize waste and maximize energy efficiency while keeping as much land as possible green for development.

Conservation Through Design :

As part of preserving tourist centres, the “tourist character” is also preserved. This aspect is more crucial for maintaining small towns, which, owing to their history and heritage, are more frequent attractions for tourists.

The physical expansion and economic diversification of these towns must plan to maintain their historical and cultural heritage. It would be beneficial to keep enough green buffer zones surrounding the new development and around them to promote tourism.

A tourist spot’s physical conservation may be manifested in a general enhancement and restoration by constructing well laid out gardens, pavements, curio stores, and kiosks and providing tourist equipment, such as tourist literature and guides. Although this topic deserves the most attention, restraint, and design sensibility, the focus should be on preservation over renovation and beautification on a large scale.

Natural features must be preserved when developing a site, especially for tourist-oriented activity zones. Furthermore, a properly designed landscape plan should include the generous planting of trees as an integral part of the site development programme. Buildings should be designed in a low-rise development on the portion of the site allotted for infrastructure facilities.

Spatial Design Aspects :

Developing an area for tourism has the primary aim of attracting tourists. As a result, they have a visual design aspect and aesthetic consideration crucial to their formulation and implementation. It includes the construction of an approach road, landscaping, remodelling, general beautification, or providing tourist housing.

Therefore, the development of tourist spots and complexes must incorporate bare land and infrastructure planning principles with Urban Form and Landscape Design parameters to develop functional and environmentally friendly products and visually and aesthetically appealing.

To conceptualize a Spatial Design Composition for a unique tourist attraction or group of interests, it is necessary to identify tourist hot spots. Tourist sites and their surrounding areas should be analyzed for physical characteristics. In this way, a site is developed rationally, and its tourist assets can be accessed to their full potential.

All tourist infrastructure facilities should be arranged and located off the landmark’s visual axis. In larger complexes, a similar principle can also formulate an overall Spatial Design Composition that integrates individual tourist spots into an overall composition. Within a comprehensive planning scheme for the designated tourism area, viewpoints can be identified as areas of maximum attraction and landmarks to be treated similarly to landmarks. The Tourism industry in India is going to increase if the above elements are taken into account.

In addition to its many unique tourist attractions, India is one of the most famous countries for its tourism. Every country’s economy relies heavily on tourism, which helps drive economic growth and development.

As the second-largest source of foreign currency earnings for India, tourism is the second-largest source of foreign currency earnings. The tourism industry in India employs many workers in both skilled and unskilled categories, explaining why a large portion of people’s lives are based on tourism. In any country, tourism increases international friendship and mutual understanding among citizens.

The beauty and attractions of our country have fascinated people worldwide, both naturally and culturally. Several places in India attract tourists worldwide, such as historical monuments, forts, beaches, religious sites, mountains resorts, etc. There is a lot of tourism in India due to its unity in diversity marked by its rich heritage of cultures, traditions, and religions.

Since India is home to people from many religious backgrounds and languages, it has a wide variety of handicrafts, folk dances, fairs, festivals, music, ballet, clothing, eating habits, lifestyles, languages, and so on, which arouses the desire to travel to India in people of all backgrounds.

Many Bollywood actors at international and national levels promote tourism in India today, thanks to the efforts of tourism ministries. In addition to offering recommendations to encourage tourism, the Tourism Advisory Council also encourages the circulation of visitors in the country.

Despite terrorist attacks, insecurity and pollutant emissions in the country, the Indian tourism industry continues to develop due to the government’s sincere efforts. It is the most dynamic industry in the country and heavily contributes to its economic development.

There are many reasons why people come to our country every year despite many problems, including its popularity as a tourist destination throughout Asia. Having four natural borders (the Himalayan Range to the west, the Arabian Sea to the east, the Bay of Bengal to the south, and the Indian Ocean to the west), our country is naturally constrained in its sightings. 

Tourism in India is promoted by various activities such as sailing, scuba diving, rafting, skiing, mountaineering, canals, and winter sports. Indian Tourism Development Corporation (ITDC) launched a tourism campaign titled “Incredible India” in 2005 to encourage visitors. There are also categories for tourist sites in India, such as spiritual tourism, ecotourism, spa tourism, and adventure tourism, all aimed at promoting tourism and better growth in the country.   

Because of the negligence of the concerned authorities, pollution in India has affected the Indian tourism industry; Mathura refinery effluents contaminate Taj Mahal marble in Agra due to corrosion. A perfect example of this can be seen on the beautiful beaches in India that are gradually turning into rubbish dumps and garbage dumps.

As a result, India must overcome its pollution problems while promoting medical tourism to strengthen its tourism industry. It increases the number of tourists in the country and will improve tourism throughout the year. To maintain international standards in medical facilities for tourists, the Ministry of Health and Family Welfare and the Ministry of Tourism have taken many initiatives.

Edited and published by Ashlyn Joy

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