sas shoe factory tour

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SAS Factory Tour

• Tours are available Monday through Friday at 9:15 AM, 12:30 PM and 2:05PM.
• Call (210) 921-8103 for availability and reserve your free tour today!

How does SAS create the most comfortable shoes in the world? Come and see first-hand where our shoes begin with a free factory tour!

SAS Shoemakers create our footwear one shoe at a time with the highest attention to detail and standard of comfort. See the journey our shoes take with a tour of one of the few remaining shoe factories in the U.S. You’ll be amazed to see the tireless dedication of our shoemakers and the interesting tools they use for their trade.

The SAS Shoe Factory and General Store are located at 101 New Laredo Hwy, San Antonio, Texas .

Store hours:

• Monday – Friday 9:00 AM to 6:00 PM
• Saturday – 9:00 AM to 5:00 PM
• Sunday - Closed

Additional tour information:

The tour takes about 45 minutes.

Children 6 years old and older are permitted on the tours. Groups of children require 1 adult for every 3-4 children, depending on age.

Wheelchairs are permitted. One slot available per bus.

Review Highlights

“ I knew that SAS (standing for San Antonio Shoes) had a factory here, so I looked up times and booked a tour. ” in 7 reviews

“ I love coming here whenever I want to just sit down and chat, while enjoying ten cent cokes, some peanuts and popcorn . ” in 6 reviews

“ Fully equipped with its own candy store (candy from the 70's and 80's are not hard to find here), ice cream parlor, and knick knacks galore. ” in 4 reviews

Location & Hours

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101 New Laredo Hwy

San Antonio, TX 78211

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Recommended Reviews

• 1 star rating Not good
• 2 star rating Could’ve been better
• 3 star rating OK
• 4 star rating Good
• 5 star rating Great

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Overall rating

I have been a customer since the 1980s. My feet love their shoes and I seldom wear any other ones. They are a great value since they last and last and keep their look. I also have a favorite shoulder purse that is 30 plus years old and was relined at the factory to increase its life. I usually shop at the Willowbrook store in Houston, but just placed an order on the computer from the San Antonio factory. An added bonus.

Very bad experience we were followed around store , my son followed into mens restroom was asked to move away from restrooms. By employees.. won't be returning..very rude

Nice shoes made from leather and are orthotic shoes with benefits to your feet, legs and back. They aren't totally fashion forward but are super comfortable. Very well made and last forever.

Shoes are not that comfortable which I think, paid $145 for nothing.. shoes from the store are more comfortable and more expensive but worth it.

I love this place. It is a great place to take someone who likes classic cars and the antique country store vibe. They have a candy section where you fill your bucket and pay a really low price. Also, I was surprised to see some really cute shoe styles. I will definitely return to actually buy some shoes.

Candy section

I love visiting SAS headquarters. I first went with my mom just to accompany her to buy her favorite chanclas. I then found that they not only made those unattractive white nurse shoes, but also cute sandals! I was sold. I bought black and gold strappy sandals and they were amazing for working and standing on my feet for hours. I wore those pairs out and replaced them. They are now wearing and I need to take another trip. I also got a pair for my daughter and she wore those out! She now has another set. They measure your foot for a precise fit. I have wide feet and my kid keeps growing so this service is crucial. The store itself is charming! There's an ice cream shop and you can buy popcorn and soda for ten and fifty cents. You can also fill a bag of old-fashioned candy and taffy for $2. This is great to take to the office candy jar. Outside is an array of vintage cars and pumps. You can spend a good hour here and come out with great items from the general store including hand-made soaps, candles, gift cards, and other old-fashioned goodies. I also want to mention that growing-up, we knew several senior ladies that worked there. SAS hired many moms and grandmothers to work their craftsmanship so owning a pair of SAS shoes is extra special to me. I'm ready for new pairs of sandals but since they range from $70-$100+, I need to save up. I totally missed the expiration date of their last coupon. :(

See all photos from Yadhira L. for SAS

I have been wearing SAS shoes for more years than I can remember but I had never visited the General Store in south San Antonio. So after shopping with a friend earlier in the day, we made our way there. In a way, it reminds me of the Vermont Country Store--rural decor but in this case, definitely Texan. Besides shoes you'll find candy barrels, souvenirs, ice cream, popcorn and fountain Coke that actually has flavor; these last two are priced at five and ten cents, respectively. But we were here for shoes; my friend loves to shop so I left her browsing the aisles while I made my way to the men's department. I knew what I wanted and I was fortunate to have Jessie wait on me. It was obvious that he was proud of the product and of the quality of service he provided. It has been my experience that SAS employees want to insure that your shoes fit properly and Jessie was no exception. Few nowadays actually measure both feet for length and width but Jessie did just that. I remember when buying a pair of shoes meant a break-in period and the pain associated with it. But when I slipped on my new pair of Ambassadors, it was as if I was putting on a comfortable pair of house shoes, so perfect was the fit. My Ambassadors in hand, I found my friend being helped by Rita. She was a joy and a better representative of SAS would be hard to find. Many folks go into "sticker shock" at the prices; it's very easy to spend over $200 for a pair of shoes. But the SAS shoes I have on while writing this have lasted me over seven years of daily use and are still going strong, such is their quality. And at the General Store, something is always on sale. I saved $73 on my shoes, more than worth the gas spent coming from Kerrville. If you haven't visited them, do come and bring the kids--they'll love the place. And if you're interested in a free tour of the factory, these are held during the week; just give them a call to find out times--I'm definitely coming back for that!

See all photos from Don B. for SAS

I had family visiting and looking for San Antonio specific things to do - my mom had heard of factory tours at SAS so we decided to drive over. The tour is very informative, I think we all enjoyed it. Lots to see in their plant and I dare say this is a museum in waiting as there are so few manufactures like it. I was taken aback by the prices, I guess you can't operate in a major US city and be profitable if your prices are competitive. We bought some small items in the gift store but no one felt the shoes were priced to sell and we left without a new pair of shoes. It's a one and done sort of experience, all enjoyed but no one is putting it on the list of things to do during the next visit.

Main entrance

I love this store, great selection of shoes and bags. However, the man there did not look happy to see us in the store ( probably wasn't in a good mood ). They have a cute little ice cream shop in the store, which has very good ice cream. I love how there are many relics from around the 30s to 70s, especially the cars. I have came here since I was a little girl and have always enjoyed visiting this place. Today while leaving the security had locked us and a few other people in and we weren't able to leave till a nice Lady went to open the gate for us to leave. Today's I was kind of disappointed with my visit and I hope it will not happen again. Even if today's experience wasn't as good as I hoped, I will still be coming back to this great shoe store!

See all photos from Victoria A. for SAS

Was I the only person who never realized that SAS stood for San Antonio Shoemakers? Or that SAS actually makes some surprisingly stylish, stupidly comfortable sandals that fly in the face of their orthopedic granny shoe reputation (admittedly, you have to overlook the straight-to-the-convent look of some of their offerings)? Or that said granny shoes are wildly expensive? Our visit to the SAS headquarters was eye-opening for all of these reasons and more. Turns out it is not just a shoe store. There's popcorn, ice cream, and soda with 1950s pricing; loads of gift items; so much penny candy that your teeth will start aching immediately; a giant collection of vintage cars you can check out; a made-on-the-spot kids' shoe section; old-school salespeople who take their time to fit your foot just so; and scads of heavily discounted shoes that make the SAS price point a lot easier to swallow. Oh, and if you want to channel your inner third grader, you can even go on a field trip, I mean factory tour, to see how the shoes are made. This was the most randomly enjoyable stop while we were in San Antonio for the weekend. Definitely check it out if you have a hankering for a bygone era, a craving for a 5 cent bag of popcorn, or a hard-to-fit foot.

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