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FROSCH Acquires New York’s Iconic Valerie Wilson Travel
The VWT team at their New York office opening in 2018.
New York’s Valerie Wilson Travel is being acquired by Frosch International Travel, joining two of the travel industry’s most storied families together under one umbrella.
Valerie Wilson Travel will continue to operate as an independent brand, with the agency’s executives remaining in their positions and joining FROSCH’s executive and leadership team—Valerie Ann Wilson will remain as CEO; Jennifer Wilson-Buttigieg and Kimberly Wilson Wetty will remain as co-presidents; Brian Buttigieg will be appointed VWT’s COO effective immediately and will join FROSCH as general counsel’ and Patrick Fragale, executive vice president for VWT, will expand his responsibilities.
The plan is also for Valerie Wilson Travel to remain operating with its consortia, Virtuoso, while FROSCH continues its connection to Signature.
“I founded Valerie Wilson Travel to provide the personalized, luxury travel service I was personally seeking. I am very proud of the company we built together with Jennifer, Kimberly, Brian, and the entire VWT team,” Valerie Ann Wilson said in a statement announcing the news.
“Knowing the VWT name and brand will not only remain but be strengthened as part of this transaction was vitally important to me. I am looking forward to growing our family brands together,” she added.
Bryan Leibman, president and CEO of FROSCH, said the deal creates “a powerful alliance that expands our footprint in New York City and the tri-state area.”
“This transaction reaffirms our confidence in our industry’s recovery, our commitment to New York, and our unwavering dedication to providing the very best service and support to our clients, employees, and IC partners. I am delighted to welcome VWT and am confident that together we will achieve great success,” he added.
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Valerie Wilson Travel Agency Acquired by Frosch
Rafat Ali, Skift
May 4th, 2021 at 9:17 PM EDT
Two well-known family travel agencies come under one umbrella, driven by private equity backing to grow. Expect more such deals to happen in the coming months.
Valerie Wilson Travel , one of the iconic family-owned luxury travel agencies, has been acquired by the much larger travel management company Frosch , which is also family-owned but recently got minority investment from private equity investment from PE firm EagleTree Capital.
Terms of the deal were not disclosed. Frosch had with $2.4 billion in 2019 sales, while Valerie Wilson Travel had $325 million in sales, according to annual Travel Weekly Power List .
NYC-based Valerie Wilson Travel will continue to operate independently under its current brand, headed by founder and CEO Valerie Ann Wilson, who founded the agency in 1981. With this deal, Frosch continues on its acquisition streak, and even during the pandemic since last year it has acquired CorpTrav and Luxe Travel and took a majority stake in Plaza Travel.
The two agencies are part of different consortia and plan to continue with the arrangement: VWT with Virtuoso, and Frosch with Signature Travel Network.
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COMMENTS
A Boutique Powerhouse. VWT is an award-winning travel management firm that has grown into an industry leader with offices across the United States servicing Corporate, Leisure, and Fulfillment clients. Valerie Ann Wilson built a solid foundation dedicated to excellence, and today, under the former leadership and co-presidency of her daughters ...
Purchase, NY United States. With over 40 years of experience in the travel industry, Valerie Wilson Travel is a name known around the globe and throughout the travel industry with the founding principles of integrity, trust, and loyalty as the cornerstone of their business model. Valerie Wilson Travel is a long-standing member of Virtuoso ...
Frosch was No. 14 on Travel Weekly's 2020 Power List, with $2.4 billion in 2019 sales, and Valerie Wilson Travel was No. 36 with $325 million. Frosch was founded in 1972; chairman Richard Leibman ...
FROSCH Acquires New York's Iconic Valerie Wilson Travel by Daniel McCarthy / May 04, 2021 The VWT team at their New York office opening in 2018.
Purchase, NY 10577 Hours (914) 701-3200 Established nearly 30 years ago, Valerie Wilson Travel has grown into one of the top travel agencies in the world. Today, the group oversees 14 offices all over the country and specializes in luxury and business travel. Services include consulting and assistance in maximizing your travel plans and schedules.
The Frosch and Valerie Wilson Travel executive team (Courtesy of Valerie Wilson Travel) (Frosch) has acquired (VWT) on Friday, April 30, 2021, the companies announced this week. The acquisition brings together two of travel's most respected families, the Wilson family and the Leibman family, and will reshape the landscape of full-service travel ...
Karen Lally is a Travel Advisor at Valerie Wilson Travel - Purchase in Purchase, NY United States. Learn more about Karen from fellow traveler's reviews and recommendations at Virtuoso.
NEW YORK, New York May 3, 2021. Frosch International Travel (FROSCH) acquired Valerie Wilson Travel (VWT) on Friday, April 30, 2021. The acquisition joins two of travel's most respected families, the Wilson family and the Leibman family, and will reshape the landscape of full-service travel management companies and the travel industry.
Frosch had with $2.4 billion in 2019 sales, while Valerie Wilson Travel had $325 million in sales, according to annual Travel Weekly Power List.
Valerie Wilson Travel Armonk located at 2700 Westchester Ave # 120, Purchase, NY 10577 - reviews, ratings, hours, phone number, directions, and more.
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Valerie Wilson Travel is a long standing member of Virtuoso®, the travel industry's leading luxury network. Valerie Wilson Travel is proud to be part of FROSCH and its family of brands, a Chase Travel company. Virtuoso Member Since 03 Dec 1995 ... Purchase, NY United States. Valerie Wilson Travel - Silicon Valley ...
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