safari ai careers

Careers at Safari AI

Join us on our journey to provide enterprise clients with the ability to automatically measure the most important physical activities in their operations.

Employee Benefits

Health benefits, unlimited vacation days, 401k benefits for us team members, quarterly offsite, shared workspace membership in your city (in case you want to get out of your house), competitive salary and meaningful equity for early team members, work from anywhere summer, life at safari ai.

"Incredibly bright people. Work on innovative tech products to solve tough challenges."

"Very talented engineers to work with and learn from. Unique industry with modern and exciting tech stack (Computer Vision, AI, Cloud). Small team so lots of opportunity to take on responsibility and make a real impact."

"Great place to work for motivated individual Pros Lots of creative room and leadership opportunities.- Ability to work on multiple engaging projects and engineering products at once. Cons None at the moment"

Ready to join us?

About Safari AI

Safari AI, fka curbFlow, delivers cutting-edge Computer Vision AI solutions that empower enterprise clients to monitor and analyze their physical operations in real-time using their own camera systems. With the flexibility to seamlessly integrate with any modern IP camera, we can apply our wide range of algorithms to start gathering essential data for our clients within days.

Our sophisticated data analytics have been trusted by industry leaders such as Taco Bell, Merlin Entertainments (the parent company of Legoland), Manhattan Mini Storage, JBG Smith (landlord for Amazon HQ2), Goodwill, Brightline, and many more. We provide invaluable insights, from pedestrian and vehicle counts, throughput and live wait times to heatmapping asset utilization, vehicle classification, and license plate recognition. These insights not only enhance operational efficiency but also boost revenue and drive cost savings.

Since our inception, Safari AI has successfully raised $13 million in funding, with notable investments from General Catalyst, Initialized, and other esteemed partners.

Specialties:

Infrastructure, logistics, CRE, Retail, computervision, attractions, parking, qsr, hospitality, machine learning, and AI

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Join our companies in their quest to drive powerful, positive, change that endures., chief of staff to founder & ceo.

About the Role

Safari AI is a first-of-its-kind computer vision AI platform that enables its enterprise clients to virtually share their IP video camera feed in order to measure the most important physical activity in their operations in real-time. The company is looking to double down on Founder/CEO-led growth and is now recruiting for a Chief of Staff to work side-by-side with the Founder & CEO in their midtown Manhattan office. You will partner with him and others to iterate and codify the Go to Market ("GTM") strategy, process, and overall GTM motion, resulting in higher conversion rates, shorter sales cycles, and higher impact per client. Ultimately, documenting and building out the GTM playbook will enable future team members to onboard faster and be more productive. After about 6 months, the role will include other responsibilities and somewhere between 12-18 months, this person will be asked which group at the company they would want to join or potentially lead, e.g. Sales, Operations, Technical Deployment, Client Success, Marketing, etc.

What you will be working on Weekly Basis

• Collaborate with the Founder/CEO and deliver Safari AI’s products to the largest enterprises in the world, in a variety of industries
• Prepare for, attend and follow up after every single sales meeting with the CEO and the Sales team
• Develop GTM strategy and direction for how Safari AI engages prospective enterprises
• Build out resources for efficiency and scale (pitch decks, prep docs, follow up emails, and more)
• Own and strategically leverage internal organization tools, including CRM, project tracking and task management, to create scalable processes
• Own the company's evolving Enterprise SaaS Pricing model and practices
• Think creatively on how to assess & enhance the client's ability to use Safari AI-sourced data to produce a meaningful ROI
• Draft and evaluate client's term sheets and contracts with the help of company counsel
• Partner with other Safari AI teams (e.g. marketing, operations, and deployment) to improve our go-to-market narrative and motion
• Develop technical demo's of the company's evolving product for prospective and existing clients so they can see the technology in action first-hand

Requirement for the Role

• At least 2 years as an analyst or associate in management consulting, investment banking or another high performance/stakes environment
• Strong track record of providing process improvements and documentation in regards to new company structure
• Great communicator: both verbal and written
• Desire to learn first hand from a Founder/CEO the in’s and out’s of running an entire GTM process with some of the largest enterprises in the world
• Fast learner who’s not afraid about creating and deploying new strategy with minimal supervision
• Expect the unexpected: you’ll adapt quickly and solve problems when things don’t go as planned
• Collaborative and instinctive team player, able to take direction and work in a fast paced early-stage startup
• Work in the NYC office 4+ days/week

Why bet on Computer Vision and Safari AI? 1. Huge industry hiding in plain sight: leveraging already-installed cameras to automate and real-time action on operational data 2. Large chasm between customer knowledge and market availability, i.e. customers don't know what is available in the market...yet. 3. No clear industry leader in computer vision; everyone is small and unbranded (i.e. no Amazon or Google in the room to compete with) 4. Very modular, allowing Safari AI and its customers to invent whole new use cases on a regular basis 5. Safari AI has developed the tech and data pipelines over three years and invested several million dollars and is now ready to scale 6. Safari AI is already the market leader in enterprise applications CV by working with industry leaders with billions in revenue

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Research: Using AI at Work Makes Us Lonelier and Less Healthy

• David De Cremer
• Joel Koopman

Employees who use AI as a core part of their jobs report feeling more isolated, drinking more, and sleeping less than employees who don’t.

The promise of AI is alluring — optimized productivity, lightning-fast data analysis, and freedom from mundane tasks — and both companies and workers alike are fascinated (and more than a little dumbfounded) by how these tools allow them to do more and better work faster than ever before. Yet in fervor to keep pace with competitors and reap the efficiency gains associated with deploying AI, many organizations have lost sight of their most important asset: the humans whose jobs are being fragmented into tasks that are increasingly becoming automated. Across four studies, employees who use it as a core part of their jobs reported feeling lonelier, drinking more, and suffering from insomnia more than employees who don’t.

Imagine this: Jia, a marketing analyst, arrives at work, logs into her computer, and is greeted by an AI assistant that has already sorted through her emails, prioritized her tasks for the day, and generated first drafts of reports that used to take hours to write. Jia (like everyone who has spent time working with these tools) marvels at how much time she can save by using AI. Inspired by the efficiency-enhancing effects of AI, Jia feels that she can be so much more productive than before. As a result, she gets focused on completing as many tasks as possible in conjunction with her AI assistant.

• David De Cremer is a professor of management and technology at Northeastern University and the Dunton Family Dean of its D’Amore-McKim School of Business. His website is daviddecremer.com .
• JK Joel Koopman is the TJ Barlow Professor of Business Administration at the Mays Business School of Texas A&M University. His research interests include prosocial behavior, organizational justice, motivational processes, and research methodology. He has won multiple awards from Academy of Management’s HR Division (Early Career Achievement Award and David P. Lepak Service Award) along with the 2022 SIOP Distinguished Early Career Contributions award, and currently serves on the Leadership Committee for the HR Division of the Academy of Management .

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Coordinates of elektrostal in decimal degrees, coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

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UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

We’ll Never Fully Trust Artificial Intelligence With Our Businesses — And That’s Okay

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Ramping up AI automation

While there’s no turning back from a world run by artificial intelligence, it will never be fully trusted. We may be allowing it to run unattended for low-level matters, such as keeping computer viruses at bay or managing car-sharing engagements, but we’ll never leave it alone for most mid-level and high-level tasks.

That’s the consensus of a range of industry leaders, who acknowledge that there will always need to be humans checking or even squashing AI-originated output. This means humans will always be needed to potentially override AI output, be it making hires, recommending business action, or making medical decisions.

The importance of human oversight in any AI-driven recommendation process is acknowledged by leaders of even the most technologically savvy companies in the world. Diya Wynn , responsible AI lead at Amazon Web Services, recalled how she witnessed the importance of human intervention when AI was used to help determine her father’s health conditions and develop a care plan. “The doctor reviewed the output, didn’t agree with some of the recommendations, and ultimately made the final decision based on his own experience and expertise,” she said.

Moments such as these “underscores the importance of AI as a tool to augment human expertise, not replace it,” she added. “It’s not one or the other. By working together, humans and AI can achieve better outcomes.”

The threshold for human intervention in AI decisions is likely set at a low level. “AI has been embedded in everyday applications for many years," Wynn said. "AI helps us discover new products and keep spam out of our inboxes. Generally speaking, people trust these low-risk use cases.”

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Such low-risk use cases may also now include “automatically generating or adjusting purchase requisitions to procure and replenish inventory across the supply chain,” says Sudarshan Seshadri , corporate vice president of Generative AI for Blue Yonder.

At the same time, he agrees “we’re not ready for large-scale, fully autonomous decisions.” Rather, AI “is a journey, with companies enabling varying levels of autonomy based on the degree of complexity across their supply chain. Trust will come with time.”

For example, “while large language models offer a great start for supply chain challenges, they lack the business process context that's required to meaningfully analyze data, orchestrate problem resolution, and offer meaningful, actionable and accurate responses,” Seshadri continued.

For critical use of AI “that impacts our lives and even rights, we need humans in command,” Wynn said. “This means humans must be accountable to assess risks and make informed decisions about the necessary level of oversight before allowing the AI-powered product or service to go into production."

That’s not to say that as AI becomes more pervasive, and trust in AI grows, there could be a gradual letting go of some functions where AI proves its prowess. "Think of AI as a new hire,” says Forrest Zeisler , chief technology officer and co-founder at Jobber. During the initial period, “you need to review all the new employee’s output until the person has proven they can perform the task without errors. Then, you can lessen the oversight. Reversible tasks will gain trust quickly, while one-way doors will take longer before we step back."

As operational and generative AI technology “improves, becomes more tested, and human confidence in it grows, processes that are more routine and lower risk can be left largely automated,” says Manish Garg , co-founder at Skan.ai. This will allow “human employees to focus on more meaningful work and be more productive.”

At this time, trust is low, Zeisler adds. At his own company, “we s AI responding independently more and more, but a human will still need to review aspects of the output. For example, if a conversation with a customer through our chatbot needs to be evaluated against a number of characteristics and escalated when appropriate."

Having a human at the AI switch will be a business necessity for a number of reasons. “For example, if you ask a large language model an inappropriate question related to hate speech, it’ll likely give you an inappropriate answer if it doesn’t have safeguards in place,” Wynn cautions. “This could be damaging to a business or organization’s brand reputation, and upset employees and customers.”

Could AI itself help facilitate human oversight? Garg advocates AI-assisted oversight into organizations’ AI systems. This includes “integrated mechanisms such as a compliance and alerting cockpit, which enables users to monitor all actions taken in a process,” he explains. “This can be seen in the front-end UI.”

Manual oversight is problematic as “humans can only sample and audit outcomes at scale," says Garg. Once the AI understands the process and a user's behavior, “human users can identify in real-time any faulty behavior or anomalies that could indicate a risk for security or compliance breaches.”

Organizationally, humans need to be in the loop “throughout the AI lifecycle, including design and development, deployment, and ongoing use,” Wynn urges. “During the design phase, AI developers should ensure their company’s values align with an AI application or service’s goals, and solicit input from their colleagues.”

As things move on to the development phase, AI teams will “need to curate diverse, robust training data to ensure fair, accurate, and compliant outputs,” she continues. “For ongoing use, end users can leverage AI-generated content to improve different aspects of their lives, but they are still ultimately the decision makers. People remain critical to building and using AI responsibly.”

Zeisler points to the factory process Jidoka used by Toyota, “where any worker can stop the assembly line if they see a problem. It’s a philosophy we share at Jobber. I’m a big believer in anyone being able to hit the stop button if something doesn't look or feel right. Responding quickly is more important than avoiding false positives. This is as true for AI as for human-made decisions,” he says.

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Meet the HR executive who created an AI chatbot to give Gen Z career advice

Good morning!

HR leaders are used to dealing with a ton of costly and clunky HR software. 

But the recent explosion of AI tools means that not only do HR executives have different technology options at their fingertips—they can even create their own tools. And Kathleen Pearson, global chief talent officer at McDermott Will & Emery, a law firm with more than 1,700 attorneys operating in seven countries, did just that.

Pearson was an early adopter of mainstream AI tech, and quickly discovered that OpenAI’s ChatGPT chatbot developer allowed anyone to create their own bot. She decided that supporting Gen Zers and offering career advice would be a good area to start, considering the high demand and a dearth of resources for young people.

“Gen Z itself has a harder time, sometimes, connecting with career counselors,” she says. “They’re super expensive, [and] the path to entry for that is hard sometimes. You don’t necessarily know who to call, you don’t necessarily know what advice you’re gonna get, all that stuff.”

Earlier this year, she rolled out “ Ask Jane ” to the public, a bot made to offer career advice and feedback to young professionals. While it only took an hour to build initially, Pearson says she has spent “considerable time” refining the bot since. Ask Jane is free to use, so long as you have an OpenAI account. It can compare a resume to a job description and give a match probability, conduct mock interviews, and work in several different languages. The bot also has memory capabilities, so if a user returns more than once, it can ask follow-up questions about their previous interaction. 

The chatbot also offers advice. For example, someone can write, “I made a mistake at work. Can you help me?” The bot will offer advice while always telling the user to talk to their manager about the issue as well. Pearson says this makes it less intimidating for young employees to seek help about an issue. 

Pearson’s foray into HR tech with AskJane helped her and other members of her team understand that they didn’t need to be coders to build the kind of tools they wanted. The HR department at the firm later partnered with the IT department to host a “prompt-a-thon,” in which employees pitched their own AI solution ideas. The company is planning to continue the tradition.    

“Once you develop a big use case for something and [demonstrate] how easy it is to build something—because I’m not a programmer, I’m not a developer—you can come up with a way to use this stuff,” she says. “You can actually build these things that can really be impactful and change the way people interact with data and interact with each other.”

Paige McGlauflin [email protected] @ paidion

CHRO Daily will not publish tomorrow, July 4, in observance of Independence Day. We’ll be back in your inboxes on Friday.

Around the Table

A round-up of the most important HR headlines.

- Costlier commutes between New Jersey and New York, coupled with worsening service conditions, could lead to an economic crisis for commuters and businesses. Bloomberg

- The Occupational Safety and Health Administration proposed a new rule on Tuesday requiring that employers take steps to protect their workers from exposure to extreme heat. Washington Post

- Parents in Sweden can now transfer a portion of their paid parental leave to other caretakers, per a new law that went into effect this week. New York Times

Watercooler

Everything you need to know from Fortune .

JOLTS jump. U.S. job openings and layoffs rose to 8.1 million and 1.65 million, respectively, in May, according to the Labor Department’s newest JOLTS report, marking a surprising increase from April’s three-year low . —AP

Bearish on AI. Hedge fund Citadel founder and CEO Ken Griffin has fallen off the AI bandwagon, saying he doesn’t think tools like ChatGPT will become more valuable in the next three years than the top human talent he’s already recruiting.  —Christiaan Hetzner

Big absence. Office vacancies hit a record high of 20.1% in the second quarter of this year, according to a new analysis from Moody’s. —Alena Botros

Newbie treatment. Tom Brady credits his successful athletic career to his teammates and coaches giving him constructive feedback like it’s his first day on the job . —Jane Thier

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Dataiku and KPMG Join Forces to Modernize Analytics, Propelling Enterprises Toward AI Success

NEW YORK, NY – July 2, 2024 – Dataiku, the Universal AI platform, and KPMG LLP, the U.S. audit, tax and advisory firm, today announced a strategic alliance to modernize analytics and accelerate the adoption of AI technologies by enterprises. The collaboration leverages Dataiku's comprehensive AI platform and KPMG's experience in cloud migration, platform modernization, and AI Governance, to help data leaders securely and efficiently advance their AI strategies (including Generative AI).

As enterprises seek to drive innovation and improve optimization, outdated analytics systems, underused cloud commitments, and the need for trusted AI and stringent AI Governance present new challenges. Establishing a robust data infrastructure is also essential for organizations that want to maximize the potential of cutting-edge technologies. Through this strategic alliance, Dataiku and KPMG will help clients streamline their data and AI infrastructures, and foster secure, compliant technology deployments to meet the needs of the evolving market.

"Enterprises that want to fully  unlock the transformative potential of AI need to tackle comprehensive platform modernization and integrate advanced analytics with cloud-native data architectures," stated Dr. Sreekar Krishna, National Leader of Artificial Intelligence at KPMG US. "Marrying KPMG’s experience in technology strategy, cloud migration and modernization, AI Governance, and business-ready solutions with Dataiku’s enterprise-ready platform to support data, machine learning, and Generative AI, will help our joint clients achieve their AI goals."

KPMG plans to incorporate Dataiku into its Digital Lighthouse service offerings and Moden Data Platform solution, with the goal of helping clients:

• Modernize Legacy Data and Analytics Systems : Transition analytics platforms to the cloud, led by business-driven, cloud-aligned strategies that enhance security and compliance.
• Maximize Cloud ROI : Efficiently deploy data and AI workloads that fully leverage cloud investments and committed spend, reduce waste and boost financial performance.
• Operationalize AI at Scale : Implement robust DataOps and MLOps practices to develop, deploy, and monitor AI-enabled business solutions, while enabling clients to implement and operationalize governance policies.
• Launch Secure, Cost-Effective Generative AI : Rapidly prototype and deploy Generative AI applications with Dataiku LLM Mesh, with a critical focus on value creation supported by the business knowledge and experience from KPMG.

"Generative AI will continue to disrupt industries and put pressure on C-suite executives at enterprise companies to adopt solutions that not only enhance AI capabilities, but also prioritize data security and governance," said David Tharp, SVP of Ecosystems and Alliances at Dataiku. "Our alliance with KPMG not only addresses the technological needs of modern enterprises to meet their business goals, but also ensures that these advancements are implemented in a secure and compliant manner."

To learn more about the Dataiku and KPMG alliance, visit Discover Dataiku and KPMG Speed to Modern Technology .

About Dataiku

Dataiku is the platform for Everyday AI that enables data experts and non-technical professionals to collaboratively integrate data into their everyday work processes, from advanced analytics to generative AI. Founded in 2013, Dataiku has proven its ability to evolve its vision for Everyday AI and achieve growth. With more than 600 customers, including 200 of the Forbes Global 2000 companies, and a dedicated workforce of over 1,000 employees, Dataiku is proud of its rapid expansion and central role in empowering businesses to realize the full potential of data, analytics, AI, and generative AI.

Contact Dataiku: Through our Blog , follow us on Twitter/X ( @Dataiku ), connect with us on LinkedIn , and subscribe to our YouTube channel .

About KPMG LLP

KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 143 countries and territories and has more than 273,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at www.kpmg.com/us .

Elizabeth Lynch

Associate Director, Corporate Communications

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OpenAI's CTO treats creativity like a problem to be solved — and that itself is the problem

• OpenAI CTO Mira Murati weighed in on the topic of AI-driven job loss.
• AI will eliminate some creative jobs, "but maybe they shouldn't have been there in the first place," she said.
• Writer Ed Zitron called Murati's remarks "a declaration of war against creative labor."

OpenAI 's CTO Mira Murati weighed in on AI-driven job loss this month, suggesting that some workers — especially creatives — replaced by AI had jobs that "shouldn't have been there in the first place."

In doing so, she not only outraged people at risk of losing their livelihoods due to technological advancements but also seemed to reveal that she doesn't even know what AI is good for, artists and a tech writer argue.

During an event at Dartmouth on June 8, Murati, speaking to university trustee Jeffrey Blackburn, discussed the AI behind ChatGPT and DALL-E, as well as safety and ethical considerations as the technology progresses.

When the conversation turned to how AI can disrupt the process for artists, Murati said she believes the tech will soon be primarily used as a collaborative tool to help more people become creative.

"Some creative jobs maybe will go away," Murati said, "but maybe they shouldn't have been there in the first place — you know, if the content that comes out of it is not very high quality."

Notably, Murati raised the topic of AI-driven job loss on her own.

The creative community was already skeptical about OpenAI after reports the company may have scraped YouTube videos to train its models without creators' permission, and rolled out a convoluted opt-out process . OpenAI's video generator, Sora , has also spooked Hollywood with its eerie but remarkably realistic AI-generated clips .

Scarlett Johannson was among the highest-profile figures to balk at OpenAI , lawyering up after the company released a voice for its ChatGPT bot that sounded remarkably like hers — which OpenAI claimed was a coincidence.

Murati's comments just made things worse, two photographers and a writer argue.

Ed Zitron, writer, podcast host , and CEO of EZPR, a national tech and business public relations agency, told Business Insider that Murati's perspective results from management's distance from the people who actually build things .

"The people losing their jobs to AI so far have been contract workers that helped fill gaps at organizations — necessarily so — that are now going to be filled with deeply mediocre slop, ordered by people who don't understand the businesses they're in, to fulfill a need that they neither care about nor appreciate, a kind of slow-moving poison that will weaken the edges of companies," Zitron said.

Zitron added he's tired of people "who don't build or write or draw or paint or sing or do anything creative making statements about what the creative arts should be, or how they should be run."

"These people treat creativity like a problem to be solved," he continued.

When Business Insider reached representatives for OpenAI, they declined to comment, instead pointing to a June 22 post on X by Murati expanding on her thoughts.

How artists are actually approaching AI

Boris Eldagsen is a photographer and visual artist who embraces AI. Last year, as part of an effort to demonstrate how impossible it is to tell the difference between "real" and AI-generated artwork , he entered — and won — the World Photography Organization's Sony World Photography Awards with a picture created with help from OpenAI's DALL-E2. He ultimately declined the award.

Where in the past he was "a solo instrument" working to create new work, Eldagsen told BI that he now collaborates with AI technology, considering himself more of a conductor while the training data serves as a "gigantic, anonymous choir," making his job to "bring that into some kind of harmony and make sense out of it."

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That said, he still doesn't agree with Murati.

"I think it's a pity, and I can't feel any empathy here. For me, her comments are a mix between being naive and arrogant," Eldagsen told BI. "I think she didn't really think it through, or she can't put herself in the position of those people who are afraid of losing their jobs."

To say those jobs that could be eliminated by AI shouldn't exist in the first place, Eldagsen said, "is just nonsense," and to suggest poor quality is at the core of why those jobs might be lost shows Murati doesn't have much of a grasp on how and why people create or consume things.

"The majority of things that we produce are not high quality. We have fast food, we have trash TV, we have bad products that you can use one time, and then you throw them away," Eldagsen said. "All these things shouldn't be there in the first place, but all these things are work that some people have to do. They pay the rent, they enable a living — and why should you just be so arrogant and say it shouldn't exist? This is something that I just don't understand."

Miles Astray, an artist, photographer, and writer, told Business Insider that Murati's comments come across as "condescending."

Like Eldagsen, Astray made AI the focal point of one of his art pieces this month: He turned Eldagsen's stunt on its head and took 3rd place in an AI art contest with a real-life photo he'd shot of a flamingo.

Astray said he doesn't buy the narrative of creativity being boosted by AI. Asking a computer to do creative work, he said, cheapens the process and ultimately produces an end result that's a regurgitated copy of the data the AI was trained on, not an example of a human's creative expression.

"You need to sit down with your piece of paper and your paintbrush and start painting — that is how you hone your skill," Astray said. "I think who it will really boost is companies, who will use it as a tool to increase productivity and to cut corners."

In the end, Astray said he sees the tension between tech and creativity as less about making the creative process easier and more about companies leveraging technology to outsource jobs to the point where they no longer need to employ a creative workforce.

"I think we need to have an honest public debate about the advantages, but also the pitfalls and dangers of AI technology ," Astray said. "But that's not what she was doing."

'Mediocre is all they want'

"AI tools could lower the barriers and allow anyone with an idea to create," Murati wrote in her June 22 post on X. "At the same time, we must be honest and acknowledge that AI will automate certain tasks . Just like spreadsheets changed things for accountants and bookkeepers, AI tools can do things like writing online ads or making generic images and templates."

She added that a key part of the conversation around AI-driven job loss , especially among creative professions, is to "recognize the difference between temporary creative tasks and the kind that add lasting meaning and value to society."

"With AI tools taking on more repetitive or mechanistic aspects of the creative process, like generating SEO metadata, we can free up human creators to focus on higher-level creative thinking and choices," Murati wrote. "This lets artists stay in control of their vision and focus their energy on the most important parts of their work."

The technology does have the ability to free up time, make some repetitive work tasks more efficient, and give artists more space to ideate on the things that actually make them creative, Astray acknowledged, but he said not everyone has the drive to be creative — and it's unlikely AI would magically change that fact.

Eldagsen said AI technology has offered him a new medium to explore his own creative ideas. However, he's heard the promise of "enhanced creativity" before — when the computer was invented, when digital cameras became popular, and with the advent of the smartphone. He said he didn't see a boom in new creatives then, either — just people who were already creative exploring new ways to make art.

"Throughout the last two years of AI hype, OpenAI and their ilk have been exceedingly careful not to directly attack labor," Zitron told BI. "What Murati is saying here — that some creative jobs 'shouldn't have existed in the first place' — is an outright declaration of war against creative labor, clearly stating that OpenAI believes that not only are there parts of creativity that are 'inefficient,' but that OpenAI will be part of the process of 'fixing' them."

Zitron said he believes that AI is approaching the top of the S-curve, with limited progress left to be achieved, and that Murati, Sam Altman , and the rest of OpenAI are "desperate to suggest that we're just about to have AGI or some sort of magnificent machine that can do the job of a hundred thousand people."

Such a suggestion keeps the money flowing as companies clamor for the latest version of a promising new technology that promises to make their workplace faster, more efficient, and cheaper to run.

"The output from AI is mediocre, barely rising to the quality that the task requires," Zitron said. "But the people in charge are so often removed from the process that mediocre is all they want, even if it ends up making the rest of the project worse."

Watch: AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta Patel

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