exclusive cruise lines

The 9 best luxury cruise lines for elegance and exclusivity

Like fine European hotels or the fanciest boutique properties, the ships of the best luxury cruise lines are designed to appeal to people who seek — and can afford — an elegant style of travel.

Champagne flows. You can snack on caviar. Exquisite cuisine is prepared a la minute and accompanied by pours of fine wines. Onboard lounges are wonderfully intimate, with no mass-market anything. When you rest your head, it's on a luxury mattress topped with the finest linens.

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The byword is exclusivity. Perks included in the cruise fare may include beverages, Wi-Fi, fresh flowers, extraordinary pampering and, in some cases, butler service.

The price to get on board could be $1,000 per person, per day. For top suites, it could be much, much more.

Here are our picks for the top nine luxury cruise lines currently operating.

Atlas Ocean Voyages

Catering to adventurous luxury cruise travelers with money to spend, the new cruise line Atlas Ocean Voyages , which debuted in the summer of 2021, offers upscale experiences on small ships that carry just 196 passengers.

World Navigator, World Traveller and World Voyager, the first three of five planned vessels in the fleet, carry their own landing craft, Jet Skis, kayaks and paddleboards, all of which can be used by passengers wishing for some adventure while exploring the world on itineraries that include the Mediterranean, Portugal and the British Isles, as well as more remote locales like the Arctic and Antarctica.

Although the onboard dress code is casual, the ships are anything but, featuring elegant, retro-chic decor and marble floors.

In addition to including Wi-Fi, crew gratuities, alcohol and some shore excursions in its fares, Atlas provides all passengers with emergency medical evacuation insurance to handle unexpected illness or injury in the remote locations its ships sail.

Overall, Atlas has found a way to seamlessly meld swank and leisure, making it one of our favorite luxury cruise lines.

Related: 5 fabulous destinations for luxury cruise fans

Silversea Cruises

Silversea , with a dozen 100- to 728-passenger ships, has some of the most diverse geographic itineraries of any line, bringing guests to destinations around the world, including such remote places as the Arctic and Antarctica.

Now owned by Royal Caribbean Group (the same company that owns Royal Caribbean and Celebrity Cruises ), the luxury cruise line delivers stylish, contemporary luxury — more streamlined than opulent — complemented by pleasantly extreme pampering.

Every Silversea ship passenger stays in a suite with a butler delivering superb service — even on the 100-passenger Silver Origin in the remote Galapagos, where your butler might take extraordinary care to get a spot off your hiking boots. Suite niceties include Bulgari bath products and marble bathrooms with both tubs and showers.

Silversea ships offer a wide choice of dining venues (some with a fee) designed to satisfy many tastes, whether you prefer sushi, foie gras or a great, thin-crust pizza.

Drinks are on the house, including a long list of fine wine pours. S.A.L.T., a new dining and culinary education concept, brings local tastes on board together with experts who share insight into each dish and beverage. The program also features culinary-focused excursions ashore.

Silversea's expedition ships are equipped for polar locales. On sailings in those regions, each passenger receives a free jacket to keep them warm and cozy.

Related: Why Silversea's new Silver Nova is a game-changer

Regent Seven Seas Cruises

Another of our top luxury cruise lines, Regent Seven Seas Cruises is proudly opulent. Floating palaces are its calling card, along with the most inclusive fares of all the luxury lines. Business-class airfare, pre-cruise luxury hotel stays and shore excursions in every port are on the long list of perks.

The goal is knock-you-off-your-feet luxury. If you don't get that point at first, look down at the many yards of Carrara marble under your feet, then gaze up at the Czech crystal chandeliers. Or spot the Picassos and Chagalls among your ship's stunning, mostly Latin-focused art collections.

The six 490- to 750-passenger ships in the Regent fleet get fancier as they get larger. On the three newest, Seven Seas Explorer, Seven Seas Splendor and Seven Seas Grandeur everyone stays in a roomy suite with an oversized balcony and marble bathroom.

The top Regent Suites on these new ships are mansions at sea and come with solariums, private spas with saunas and steam rooms and Steinway pianos in their living rooms. They also have handmade beds that cost up to $200,000 apiece.

Lavishly decked-out restaurants, with cushy bars nearby, include Prime 7, a fan favorite for its classic steakhouse menu, including jumbo lump crab cakes, U.S.D.A. prime-aged beef and Alaskan king crab legs.

Related: 5 secrets to getting a luxury cruise for less

Long considered one of the great luxury lines, if not the greatest, Crystal just resumed operations in 2023 after shutting down during the COVID-19 pandemic. And as we wrote about recently, it's as good as ever .

In the wake of its comeback, Crystal is operating just the two biggest ocean ships from its past: the 606-passenger Crystal Symphony and 740-passenger Crystal Serenity (though it already has plans for an expansion ). Both of the vessels, which globetrot around the world, are all-inclusive and on the glitzy side — perfect for a crowd looking for a throwback. Passengers make appearances walking down grand staircases dressed to the nines, meet for afternoon tea and dance the night away.

Everything operates in the upper-tier way, from the spa and expansive fitness offerings to the restaurants — which include a Nobu eatery.

Those booked in penthouses and higher-category suites receive service from a tuxedo-clad butler who will do everything from unpacking your luggage to helping you set up a private cocktail party. A particular perk is having the butler bring Nobu sushi on a silver tray.

Owned by Carnival Corporation, Seabourn 's top-of-the-line, 264- to 600-passenger ships deliver comfortable, modern luxury that can be as fancy or casual as you like.

If you want to show off your heirloom jewels, go ahead, but on most nights, a jacket is optional in the ship's restaurants. If you prefer not to dress up for formal night, you can still eat well at casual alternatives.

High service is a trademark of this luxury cruise line. Your suite steward will draw you a bath scented with your choice of bath oil. For a snack, order the complimentary caviar.

Dining is over the top at the restaurants, such as the retro-chic steakhouses with menus created by famed chef Thomas Keller (of French Laundry fame). When you tire of prime beef, order lobster thermidor or sink into the delicious comfort of Keller's roast chicken. All dining is included in your fare.

Throughout the ship, complimentary spirits, fine wines and house Champagne flow freely. This leads to easy socializing in the bars and lounges on board.

The line's two newest ships, the 264-passenger Seabourn Venture and Seabourn Pursuit, are built with a tough "polar class" design to operate in the ice-filled waters of the Arctic and Antarctica. They're equipped with state-of-the-art submarines for undersea views.

A 26-person expedition team runs the two dozen Zodiacs that get you up close to glaciers and icebergs.

Paul Gauguin Cruises

Looking to sail through romantic French Polynesia in complete luxury? Look to South Pacific-based Paul Gauguin for an all-inclusive, high-end home base.

The ship is immersed in all things Polynesian, with a troupe of local performers on board to entertain guests with local song, dance and craft lessons.

Couples can embrace the romance of the region by participating in a Polynesian blessing ceremony. Paul Gauguin gives its guests special access to a secluded beach on Bora Bora and a private island off the coast of Taha'a, where you can indulge in water sports, a gourmet barbecue and bar service.

To make the most of the aquamarine waters, complimentary water sports, such as paddleboarding and kayaking, are available straight from the ship's marina and every guest receives snorkel gear for use during the cruise, free of charge.

On board, guests enjoy five-star French and Polynesian cuisine, with all beverages complimentary throughout the ship and in your in-room minifridge.

With 209 crew members on hand to serve 330 passengers, service is top-notch and full of Polynesian hospitality, but all gratuities are already included in your fare.

Not all cabins are suites, but the top suites on the ship come with butler service. Also, should you dare to consider the outside world, you can connect with friends and family back home with complimentary Wi-Fi throughout the ship.

Related: 7 things to do in French Polynesia that don't involve romance or over-water bungalows

Scenic Luxury Cruises & Tours

Scenic Luxury Cruises & Tours puts the elegance into adventure with its two 228-passenger expedition yachts, Scenic Eclipse and Scenic Eclipse II.

Sure, its ships have reinforced hulls capable of breaking through ice, but they also feature chic bars serving 130 different kinds of whiskey (all included in your fare) and high-end onboard spas (treatments cost extra, alas).

For small ships, Scenic's yachts still manage to offer five gourmet dining venues, plus additional private dining options (such as a chef's table or teppanyaki grill), room service and culinary masterclasses in a show kitchen.

Sample candied foie gras, daily risottos or sushi made with fish flown from Japan, all while sailing through remote waters. Wash it down with whatever you like because all but the most premium beverages are included.

After a long day of Zodiac, submersible or helicopter rides (yes, all these high-tech exploration toys are on board), you can retreat to your well-appointed suite, with distinct sleeping and living areas, plus a balcony.

Thoughtful touches include Illy coffee machines, Dyson hair dryers, remote-control adjustable beds, plentiful outlets and USB ports, and umbrellas and binoculars for use on your vacation. Did we mention you also have access to a butler for all your onboard needs?

Scenic's all-inclusive fares include dining and drinks, Wi-Fi, gratuities, airport transfers and shore excursions led by the line's knowledgeable expedition leaders.

Related: I didn't think I'd like my first Arctic expedition cruise; here's what proved me wrong

Oceania Cruises

Sometimes luxury means more space to spread out and multiple onboard options for a truly outstanding meal.

That's the approach upscale cruise line Oceania Cruises takes with its fleet of seven 648- to 1,238-passenger ships (the last of which, Oceania Vista , just debuted in May 2023 and is its most elegant yet).

Foodies will drool over menus overseen by Master Chef Jacques Pepin in all-included venues specializing in French, Italian, Asian and steakhouse cuisine.

Cruisers truly passionate about food and wine will want to splurge on wine-paired dinners at La Reserve by Wine Spectator or enjoy a gourmet, multi-course menu with an intimate group at Privee.

Get hands-on cooking experience with a class in The Culinary Center or explore the food culture ashore with a Culinary Discovery Tour.

Oceania also embraces wellness with its Aquamar Spa and Vitality Center. Treat yourself to a decadent spa treatment or wellness-themed shore excursion, or take care of your body with complimentary fitness classes and plant-based menus at onboard restaurants.

Oceania's fares are not as inclusive as some of the small-ship lines mentioned above, but guests can choose a higher-priced fare that is more inclusive with the line's "simply MORE" promotion. These fares include free airfare and airport transfers, complimentary Wi-Fi and a choice of a select number of free excursions, as well as free specialty dining reservations, Champagne and wine.

Viking does not like to call itself a luxury cruise line, but we'd definitely put it in that category for the inclusive fares, fine dining and smart design of its ocean-going ships.

Its 10 traditional cruise ships are nearly identical, each carrying 930 guests, while two expedition vessels carry 378 guests and combine elegant design with the latest technology in polar exploration.

Viking's fares are inclusive but not all-inclusive, and its ships sport clean Scandinavian design rather than opulent decor. Necessities such as Wi-Fi and self-serve laundry are complimentary, as are all nonalcoholic beverages and beer and wine with lunch and dinner.

Guests can enjoy dining in multiple onboard venues, plus room service, for no extra cost. Don't miss the Italian Manfredi's or a gorgeous afternoon tea spread in the glass-enclosed Wintergarden.

Cabins may not have an overtly opulent feel, but they have all the right touches, including balconies in every room, quiet-closing drawers, heated bathroom floors and plentiful USB ports and outlets.

The destination-focused cruise line adds as many days in port as it can to each itinerary and offers a free shore excursion in every port.

Viking ships have a large presence in Europe, sailing the Mediterranean and in northern Europe, but also explore the world from Alaska and the Caribbean to Asia and Australia.

Related: The 5 best destinations you can visit on a Viking ship

Its expedition ships, Viking Polaris and Viking Octantis, explore Antarctica, as well as the Great Lakes and Canada.

The ships boast several expedition cruising firsts, including a boarding area for excursion craft that's inside the ship (rather than docked outside it) and cabins with floor-to-ceiling glass windows that slide open to let in the fresh air.

Like the ocean ships, they feature Scandinavian design, a glass-walled Explorers' Lounge and signature Viking restaurants Manfredi's and Mamsen's (offering Norwegian specialties).

Planning a cruise? Start with these stories:

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The 11 Best Luxury Cruise Lines, According to T+L's Experts

These luxury cruise lines offer stunning suites, fine dining, and exceptional itineraries.

Meena Thiruvengadam is a lifelong traveler and veteran journalist who has visited more than 50 countries across six continents. Her writing has appeared in The Wall Street Journal , Departures , TripSavvy , and other publications.

Cruising is back — and you might even say it's better than ever. "Vacations at sea are suddenly one of the biggest things in travel," Travel + Leisure cruise expert Paul Brady reported recently, as summer air travel is looking progressively messier but the cruise industry continues to stabilize post-pandemic. For those looking to plan a cruise, whether it's a last-minute trip for the summer or a 2024 around-the-world cruise, we've narrowed down the best luxury cruise lines to ferry you to some of the world's most mesmerizing destinations in comfort. Here, our favorite luxury cruise lines in the world.

Regent Seven Seas Cruises

When this luxury cruise line says it's all-inclusive, it's not overstating. Everything from shore excursions, Wi-Fi, and laundry to gratuities, top-shelf liquor, and business-class international flights are included with Regent Seven Seas Cruises ' fares. While each luxurious suite features ocean views, nothing beats the view from the epic 4,000-square-foot, two-bedroom Regent Suite, which has two wraparound balconies, three walk-in closets, two Picasso lithographs, and a grand piano.

For the best in-suite views, book a room at the back of the ship, Kelly Cochrane, executive chef of Regent Seven Seas Cruises tells T+L.

Oceania Cruises

Oceania Cruises has just seven ships, but the debut of the brand-new Oceania Vista catapults this cruise line into the luxury division. The cruise line's relatively new Go Local shore excursions for small groups bring travelers to under-the-radar destinations, T+L contributing editor and long-time cruiser Sarah Greaves-Gabbadon reported recently. Her 2022 cruise on Riviera included 70 excursions "from canoeing Croatia’s Cetina River to cooking classes in Athens."

If you've ever dreamed of having your own butler, Silversea is the luxury cruise line for you. In fact, Silversea's butlers take white-glove service to a whole new level — they'll handle your laundry with more care than you do, scour port towns to find your favorite tastes of home, and even help you pack and unpack your suitcase. Further, Silversea's new culinary program, nicknamed S.A.L.T. (for Sea and Land Taste), brings the taste of destinations on board through cooking classes. Of course, there's no need to cook for yourself aboard a Silversea ship, as each one features several restaurants with multi-course menus to whet your appetite every night.

Viking Cruises

Viking Cruises is a river and ocean cruise line that recently added expedition sailings and the Great Lakes trips to its repertoire. "T+L readers rave about the consistency of Viking's vessels and their Scandinavian design," cruise expert Fran Golden reported when Viking once again topped T+L's World's Best Awards last year. Viking came in at No. 1 in T+L's best mid-size ship category and river cruise category. Golden said the WBA Hall of Fame honoree's 50 river "longships" are "light-filled floating boutique hotels."

Laureen Robert / Courtesy of Ponant

French luxury cruise line Ponant aims to make passengers feel as if they're traveling on their own private yachts. Guests enjoy Ladurée macarons, Veuve Clicquot Champagne, and luxurious Hermès bath products on board. Each of the company's ships features an onboard spa with massage cabins and either a Turkish bath or sauna. Ponant's luxurious small ships sail to remote destinations like Antarctica, incorporating once-in-a-lifetime experiences such as eclipse spotting from the edge of the earth. The company also partners with Smithsonian and Disney on certain sailings.

Seabourn cruises to all seven continents, and most recently launched Seabourn Venture , "marking the first time the Carnival Corporation–owned luxury cruise line will offer adventurous sailings on an expedition ship built for extreme environments," Brady reported. (The sibling ship to Venture , Seabourn Pursuit arrives later this year.) The World's Best Award-winning cruise line has all-suite ships and "is known for its onboard service and over-the-top food including complimentary caviar and Thomas Keller steakhouses on ships such as the  Seabourn Ovation, " Brady said.

Windstar Cruises

Windstar Cruises ' luxury small ships call on 150 ports throughout Europe, Central America, the Caribbean, and the South Pacific, and there's no way you'll go hungry on the journey. Exquisite onboard menus have been designed by acclaimed chefs from Michelin-starred restaurants. (You'll have to pay extra for alcohol, but all meals and a Windstar signature onboard barbecue — a feast of whole suckling pig, shrimp brochette, and more — are included.) The cruise line is not only a T+L World's Best Awards Hall of Fame honoree, it has a "long-standing partnership with the James Beard Foundation ," Brady reported, and regularly brings chefs on board for culinary-focused sailings. Yes, chef.

Courtesy of Scenic Luxury Cruises & Tours

Whether it's a river or an ocean you want to cruise, Scenic can take you there in style. The luxury cruise line operates river cruises in Europe and Asia, while ocean cruises on Scenic Eclipse (and the forthcoming Scenic Eclipse II ) can take guests to Antarctica, the Arctic, Australia, South America, and Greenland, among other coveted destinations. On board, you'll find fine dining, expansive spas and fitness facilities, and butler service.

Cunard Line

Jonathan Atkin / Courtesy of Cunard Line

This British luxury cruise line is known for its transatlantic service, which also transports pets between its headquarters in Southampton, England, and New York City. Cunard operates three ships with a fourth in the works, though only the Queen Mary 2 sails the transatlantic route. It's a cruise line that takes formality seriously; white-gloved waiters serve afternoon tea each day at 3:30 p.m. State rooms include 24-hour room service and evening turndown service with chocolates. Don't forget your tux, the gala nights are black tie.

Paul Gauguin Cruises

Roger Paperno / Courtesy of Paul Gauguin Cruises

Paul Gauguin Cruises operates just one ship, but it is exquisite, hosting 330 guests and sailing only in the South Pacific to destinations like Tahiti, Fiji, Tonga, and the Cook Islands. The ship is small enough to access private ports at remote beaches and take travelers well off the beaten path. Named the best small-ship ocean cruise line in T+L's 2022 World's Best Awards, Golden said the line is known for Tahitian-inspired massage techniques in the onboard spa and noted that cruisers particularly love the wonderful staff.

Celebrity Cruises

Steve Dunlop / Courtesy of Celebrity Cruises

Celebrity Cruises ' new Edge Series ships are taking things up a notch. Celebrity's signature Iconic Suites on board the Celebrity Edge and Apex offer panoramic views from above the ship's bridge; each suite boasts more than 2,500 square feet of space, including expansive 690-square-foot terraces, and comes with two bedrooms and two bathrooms. Celebrity Beyond , which debuted in 2022, accommodates 3,260 guests has 32 bars and restaurants, like Le Voyage by chef Daniel Boulud, and two-story villas on board. Beyond 's sibling ship, Ascent , will be delivered later this year.

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The Best Luxury Cruises Of 2024

All products and services featured are independently selected by forbes vetted contributors and editors. when you make a purchase through links on this page, we may earn a commission. learn more, annie davidson watson , contributor, forbes vetted.

L ong gone are the days where overcrowded ships with overstimulating amenities are your only cruising option. They certainly still exist, yes, but now there’s a much stronger and more accessible market for luxury charters. Combining lavish amenities and refined comforts with the thrill of exploration, the best luxury cruises have taken white-glove service to the sea. In fact, luxury cruising has become so in demand that many esteemed hospitality brands—like the Ritz-Carlton, Four Seasons and Aman—have recently launched branded yacht collections of their own.

More than just a vacation, luxury cruises are designed to cater to the whims and desires of its discerning guests (caviar and Champagne on-demand, anyone?). From the glimmering chandeliers illuminating opulent lounges and secluded suites adorned with plush furnishings to one-to-one crew and passenger ratios and carefully-curated expeditions, these cruises redefine the meaning of extravagant living—on land and sea. Whether you’re traveling as a couple, family, small group, or otherwise, we’ve selected the best luxury cruise options for you.

Best Luxury Cruise Overall: Ritz-Carlton Yacht Collection, Evrima

Best luxury river cruise: viking river cruises, viking osiris, best luxury cruise for foodies: crystal, crystal serenity and crystal symphony, best small ship luxury cruise: seabourn, seabourn venture, best luxury cruise for couples: silversea cruises, silver dawn, best luxury cruise for families: msc, msc world europa, most yacht-like luxury cruise: silversea cruises, silver endeavor, best luxury expedition cruise: aurora expeditions, sylvia earle.

• Best Luxury Cruise For Small Groups: Windstar Cruises

The Terrace Suite on Evrima

Recommended Itinerary: 11-Night Athens to Rome

Departure: From October 4, 2023

All-Star Amenities: The tasting menu at the onboard restaurant S.E.A., crafted by the Ritz-Carlton Wolfsburg in Germany’s Michelin-starred chef Sven Elverfeld

The Ritz-Carlton has built a brand on its premier white-glove service on land, which now extends to sea following the launch of its Yacht Collection late last year. Its 298-passenger ship, Evrima , marries a yacht-like experience with access to even more amenities (six restaurants, four pools, suite-style sea-facing cabins, salon, spa, fitness center and more). Aside from the ship itself, what makes Ritz-Carlton’s Evrima stand out from the rest is its sheer amount of itinerary options. You can explore the European Mediterranean and the enclaves of Canary Islands on one charter, then see the Caribbean’s greatest hits like San Juan and St. Barts on the next. Thanks to the Ritz-Carlton’s world-renowned reputation, Evrima is drawing younger crowds to the luxury cruising scene, creating a more diverse experience. Ultimately, the feel here is of a true luxury hotel at sea.

Guest room on Osiris

Viking Osiris

Recommended Itinerary: 12-Night Pharaohs & Pyramids

Departure: From August 7, 2023

All-Star Amenities: The sheer knowledge of and access to the crew

Time spent on Viking River Cruises’ Viking Osiris is not only a retreat, but an enlightening experience. Known for its educational programming, the ship features lectures and informative guides that highlight seemingly endless knowledge on everything Egyptian (ancient to modern). Paired with the Nile as a backdrop, you’ll find yourself absorbing more than you can have possibly imagined. Built for just 82 passengers, the intimate ship is a modern vessel built specifically for the Nile, with intentional Scandinavian design details. It has a light and bright feel, encouraging outdoor exploration of the riverbanks through plenty of outdoor decks. Guests must be 18 years or older, which makes this a great option for couples or older families who can truly appreciate the experience.

Umi Uma on the Crystal Symphony.

Crystal Serenity and Crystal Symphony

Recommended Itinerary: 10-Day Venice to Athens on the Crystal Symphony

Departure: From November 14, 2024

All-Star Amenities: The only Nobu restaurant at sea, Umi Uma by Nobu Matsuhisa Restaurant and Sushi Bar

Luxury cruise line Crystal Cruises broke hearts when it temporarily shut down in January 2022, and loyal cruisers around the world awaited its comeback earlier this year—under a new name: Crystal—Exceptional at Sea—with bated breath. The beloved heritage brand did not disappoint. With two freshly refurbished ships, Crystal Serenity and Crystal Symphony, at its helm, Crystal set sail this summer under the new guardianship of the Abercrombie & Kent travel group and arrived reimagined with more spacious suites, a revamped spa and refreshed entertainment and events programming.

The real star of the show, however, is Crystal’s exceptional dining, anchored by the only Nobu restaurant at sea, Umi Uma by Nobu Matsuhisa Restaurant and Sushi Bar, which can be found on both ships. One meal at Umi Uma is included with your sail (per person, on sailings 11 days or shorter) with each additional visit available for a charge of just $50 per person—incredible value to experience fan favorites like miso-marinated black cod. Aside from a night at the most luxurious specialty restaurant you can find on a cruise ship, the rest of Crystal’s dining offerings are equally superb, from seasonal dishes at Waterside to classic Italian fare at Osteria D’Ovidio.

Guest room on Seabourn Venture

Seabourn Venture

Recommended Itinerary: 13-Day Antarctica Exploration

Departure: From January 7, 2025

All-Star Amenities: The onboard opera singer

Launched just a year ago, Seabourn Venture is a 264-passenger ship with 122 seafront-suite-only accommodations (some even multiple stories) and the first expedition iteration for the cruise line. With an elegant design that reads yacht-like, Venture includes fine dining options and formal supper nights, as well as complimentary caviar and champagne on-demand, for a true luxury cruise experience. The crowd is well-traveled and skews older; you won’t find many late-night revelers here, in part because the ship doesn’t offer any onboard youth programming (although children are still welcome). That said, the ship does include entertainment that’s worth experiencing—singers, pianists and more.

Silversea Silver Dawn exterior

Silver Dawn

Recommended Itinerary: 15-Day Copenhagen to Lisbon

Departure: From October 20, 2023

All-Star Amenities: The onboard dining scene, specifically S.A.L.T. Kitchen and La Dame

White-gloved butlers, suite-only accommodations, complimentary caviar and Roman baths are just a few of the elements that make Silversea’s Silver Dawn the ultimate stress-free getaway for couples in need of pampering. Beyond the ship, the Mediterranean itineraries are full-bodied and comprehensive, making you feel like a local expert by the end of it. Passengers tend to be in the 55-and-over age range with younger crowds for the expeditions. You won’t find many children here, which for couples, might just be what the doctor ordered.

Owner's Suite on MSC World Europa

MSC World Europa

Recommended Itinerary: 5-Night Western Mediterranean

Departure: September 18, 2023

All-Star Amenities: The spa, fully equipped with a salt room, snow room, plunge pools, and more

Larger than many other luxury ships, MSC World Europa manages to host nearly 7,000 passengers while still keeping everyone serviced and entertained with over 1,400 crew members. With plenty of pools and 14 different hot tubs, and more unique amenities like a casino, arcade, brewery, Formula 1 simulator, water park, roller rink and more, there’s truly something for everyone onboard. Plus, it boasts the tallest dry slide at sea in the world—a must-do for families. There’s also a Family Zone that caters to every age range, from infants to teenagers, with dedicated sections per group.

Silversea Silver Endeavor exterior

Silver Endeavor

Recommended Itinerary: 6-Day King George Island

Departure: November 27, 2023

All-Star Amenities: Provided air transport and hotel accommodations within the country for expedition cruises

It doesn’t get much more luxurious than white-glove-garbed, tux-attired butlers—and that’s exactly what you’ll find on Silversea’s Silver Endeavor , all in addition to world-class service. Ideal for couples and mature families, this cruise combines the finest of amenities (caviar anytime and anywhere, the cruise line’s newest spa concept, indoor and outdoor whirlpools, a sizable fitness center, and more) with once-in-a-lifetime experiences through its high-energy itineraries. Even more, with a one-to-one passenger-to-crew ratio, the service truly feels like a seven-star yachting experience—leaving less time worrying about unnecessary details and more time to spend together.

Sylvia Earle Suite on the Sylvia Earle

Sylvia Earle

Recommended Itinerary: 14-Day Antarctic Explorer featuring the Chilean Fjords

Departure: From March 1, 2025

All-Star Amenities: The availability of so many amenities—restaurants, bars, hot tubs—that aren’t as typical on expedition cruises

Sailing on Aurora Expedition’s Sylvia Earle is nothing short of an adventure. Founded about 30 years ago by climber Greg Mortimer and inspired by the female marine biologist after whom it’s named, the 132-passenger Sylvia Earle has exploration ingrained in its DNA. It’s no surprise, then, that the staff is incredibly knowledgeable and eager with an up-for-anything attitude (remote seas, some of the world’s highest peaks, you name it). Plus, the onboard amenities rival any luxury cruise—a rarity on expedition ships.

Best Luxury Cruise For Small Groups: Windstar Cruises, Star Pride

Owner's Suite Living Room on Star Pride

Recommended Itinerary: 10-Day Comprehensive Iceland Cruise Tour

Departure: From July 16, 2024

All-Star Amenities: Join the yacht’s culinary team to shop provisions for meal service at local markets

A 312-passenger, all-suite vessel, Star Pride feels large enough for small groups where they won’t feel too-close-for-comfort and can have their own privacy, but intimate enough where they can welcome outside connections. And thanks to its size, it’s able to access less-traveled routes and ports that make for an even more memorable experience to enjoy among a group. Plus, there are plenty of dining options (four restaurants including a top-notch Spanish tapas concept that’s a must-try) to enjoy as a group or split up on different evenings.

About Annie Davidson Watson, Your Luxury Cruise Guide

I'm a writer, editor and consultant who has covered luxury travel and cruising for the last ten years. Formerly, I was an editor at Departures, Travel + Leisure, Glamour and more, and I now contribute regularly to both Forbes and Forbes Vetted. I'm also the founder of @littleackbook , a Nantucket-based publication and concierge service. For more, follow me at @anniedavidsonwatson .

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13 of the best luxury cruise lines for 2024

While all ultra-luxury cruise lines have fine dining, superb accommodation and impeccable service, each has its own personality, style and devoted following. here are some of the best.

C ruising doesn’t have to mean enormous floating cities with thousands of passengers — there are plenty of ultra-luxury lines offering adventures on small ships with a much more intimate atmosphere. The best of the best has everything from butler service to helicopter flights, from infinity pools to world class cuisine. Their ships sail everywhere from Antarctica to the Caribbean, often calling in at smaller ports for exclusive excursions. Intrigued? Here are the best luxury cruise lines to book with.

Main photo: the Owner’s Penthouse deck on Scenic Eclipse

1. Oceania Cruises

You’ll enjoy some of the best food at sea on this line. The latest addition to the fleet, the 1,200-passenger Oceania Vista, launched in 2023. It became the seventh ship in the fleet and the first of two new Allura-class vessels, with the second scheduled for delivery in 2025. Created to reflect the glamorousbelle époque era of Paris, the Grand Dining Room, with a ceiling that’s almost two decks high, is a standout feature on Vista. There’s also a dedicated cabin category for solo travellers. Suggestions from officers and crew members helped shape Oceania Vista, so you can expect a ship that is full of practical and aesthetic touches.

2. Silversea

Italian flair is part of Silversea’s appeal, with acres of marble and cool design touches adorning its fleet of elegant ships. In 2023, the line launched Silver Nova, with accommodation for up to 728 guests that includes aft suites with 270-degree views; a sister ship, Silver Ray, is due to sail in summer 2024. Silversea service is highly personal, with a butler for every suite, and there’s a wide choice of fine-dining restaurants. These include SALT (Sea and Land Taste) Kitchen, showcasing regional cuisine from the destinations visited. Fares include all dining (except La Dame, which offers the finest French cuisine), a wide range of spirits and fine wines, crew tips, most gym classes and excursions in every port. Many cruises include flights and transfers too. On expedition cruises, all activities are included.

There’s new cruising royalty on the horizon with the 3,000-passenger Queen Anne. Setting sail in 2024, the latest flagship is the line’s first new vessel in 12 years and will combine Cunard’s trademark art deco heritage with modern design details. The top suites on Cunard’s current trio of elegant Queens (Mary 2, Victoria and Elizabeth), are graded either Princess Grill or Queens Grill, and represent some of the most prestigious accommodation at sea — particularly the duplex suites that resemble smart private apartments. Each Grill class has its own fine-dining restaurant and Grill passengers have a private cocktail lounge. You’ll enjoy all the features of a big ship too, from top-notch guest speakers to grand theatrical productions and glittering black-tie balls.

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Azamara’s four mid-sized luxury ships — most recently joined by Azamara Onward, which shares the same DNA as its fleetmates — offer affordable, destination-focused cruising with plenty of flair. Glamorous White Nights deck parties receive rave reviews, while every cruise includes an AzAmazing evening, a spectacular cultural event ashore. Itineraries focus on late departures, or overnights in port. You’ll be spoiled with its choice of restaurants, including a grill, Prime C, and a romantic Italian, Aqualina. Included are crew tips, most drinks and all dining apart from the two speciality restaurants. Suite guests get extra perks, including speciality dining. And, while most fares include flights and transfers, you’ll pay extra for shore excursions, premium drinks and, unless you’re in one of the top cabins, wi-fi.

5. Seabourn

A fleet of contemporary small ships offering intuitive, all-inclusive service, sumptuous all-suite accommodation and superb dining. Seabourn offers un-stuffy luxury with a vibe that’s more superyacht than luxury cruise ship. The line has some impressive partnerships, not least with the renowned chef Thomas Keller, Sir Tim Rice and the wellness guru Dr Andrew Weil. All dining, including speciality restaurants, crew tips and a comprehensive menu of cocktails and fine wines is included. Some voyages include flights too. You’ll pay extra for premium wines, wi-fi, access to the Retreat (an exclusive alfresco lounge on the top deck) and shore excursions.

6. Uniworld

Specialists in river cruising, Uniworld has cornered the market for extravagant ships that are inspired by their itineraries — and they have vessels all over the world, covering Europe, Asia, Africa and South America. SS La Venezia, for example, decked out in Murano glass and decadent Venetian detailing, sails only northern Italy, including Venice and its islands. On board, everything is included, including a curated selection of excursions. If you want to do your own thing, there are walking sticks and bicycles you can borrow.

7. SeaDream Yacht Club

The service is what sings on this tiny boutique cruise line, which operates just two 112-passenger megayachts that in 2022 underwent bow-to-stern revamps totalling nearly £10 million. All staterooms on SeaDream I and SeaDream II have been completely refurbished, and there are gleaming new teak decks mirroring the centuries-old yachting tradition. Attentive crew cater to guests’ every whim, while the food is exceptional, not least the imaginative vegetarian and vegan dishes. Life onboard is relaxed and informal, with the dress code best described as chic. Every voyage includes a decadent Champagne & Caviar Splash party, either around the pool or in the surf, with free-flowing bubbles. You can swim off the ship too and, for a touch of romance, sleep on deck under a duvet and a canopy of stars. Dining, crew tips and drinks apart from premium wines are included in the price.

Viking’s nine near-identical, adult-only ships carry 930 passengers and embody Scandi chic with their stylish, soothing interiors, gorgeous light-filled lounges and spacious cabins, every one of which has a private veranda. Highlights include an infinity pool on the aft deck, a superb spa with free access to the hydro pool, saunas and steam rooms, and the Wintergarden — a sunlit space with a retractable roof for warm days. Torshavn, an intimate little nightclub, is as fun as any jazz club you’ll find ashore. The package includes all dining, drinks with meals, wi-fi, crew tips, flights and transfers, and an excursion in every port. Bar drinks and optional excursions cost extra.

9. Regent Seven Seas Cruises

Regent’s classy ships have touches reminiscent of grand hotels, with elegant cocktail lounges and imaginatively designed restaurants. The suites on the two newest ships, Seven Seas Explorer and Seven Seas Splendor, are especially covetable, with opulent decor and butler service. Regent is arguably the world’s most luxurious — and most inclusive — of the luxury lines. All dining, most wines and spirits, crew tips, gym classes, wi-fi, excursions, flights and transfers, and even pre and post-cruise hotel stays are included. Spa treatments, premium drinks and some of the optional excursions are all you’ll pay extra for.

Megayacht Scenic Eclipse marked the first foray into the luxury ocean cruise scene for Australian-owned Scenic; the 228-guest sister vessel Scenic Eclipse II followed suit in spring of 2023. Every spacious suite has a balcony and you can expect upmarket interiors reminiscent of a contemporary boutique hotel. Standards don’t slip when it comes to gastronomy, where you can take your pick from Asian fusion, classic French and everything in between. Both ships are designed for polar expedition cruising, but also offer warm-water voyages. Whatever the climate, there’s plenty to keep guests entertained, be it e-bikes or stand-up paddleboarding, a helicopter flight or a dive in the submarine, which both cost extra. Practically everything is included: most drinks, all dining, crew tips, a stocked minibar, flights and transfers, excursions and activities.

11. Explora Journeys

Explora Journeys is the first luxury oceangoing brand from international shipping giant the MSC Group. Explora I, the first of six ships, debuted in 2023, and the rest will follow between 2024 and 2028. The sea-facing cabins — described as homes at sea — have balconies, walk-in wardrobes and heated bathroom floors. Entry level accommodation is larger than average and goes up to a huge Owner’s Residence, complete with a private terrace, hot tub and butler. Restaurants will feature cuisine from around the globe.

12. Swan Hellenic

One for culture hounds, British line Swan Hellenic has itineraries to many adventurous destinations on the cruise circuit, from the polar regions to countries in east Africa and the Indian Ocean. You get to really experience it all, too, as a shore excursion is included for every stop. Its small fleet of three ships has been designed with expeditions in mind, but none of them scrimps on comfort — expect saunas with spectacular views, lounges with cosy fireplaces and cabins furnished with boutique hotel aesthetics.

swanhellenic.com

French-owned Ponant operates a fleet of stylish expedition ships, the smartest of which are arguably the six Ponant Explorers, with clever design features — most notably a multisensory underwater viewing lounge. Every cabin has a balcony and luxurious, tactile finishes in leather and suede. On board you’ll find luxury French brands such as Veuve Clicquot champagne and Hermès bath products, as well as classic French cuisine overseen by the chef Alain Ducasse. The latest addition to the fleet is the icebreaker Le Commandant Charcot, tailor-made for thrilling polar expeditions. Costs cover dining, most drinks, a stocked minibar, wi-fi, crew gratuities and — on expedition cruises — most activities. You’ll pay extra for excursions and, on some voyages, flights.

Additional reporting by Qin Xie

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World's Best Luxury Cruise Lines, Ranked

Cruising is already one of the best ways to travel — all of your luggage stays in one place while you sail from destination to destination, you’re guaranteed at least three top-notch meals each day and there’s always something to do onboard, whether it’s a live show, a massage at the spa or hanging out by the pool.

But taking a luxury cruise? Now that’s really something special. Luxury cruise lines pull out all the stops, offering intimate ships with just a few hundred people on board, itineraries to jaw-dropping destinations and impeccable, personalized service. Of course, you’ll pay top dollar for all of these perks, but on the best lines, the splurge is worth it. 

So, which cruise line is the most above-and-beyond extraordinary? U.S. News & World Report compared luxury cruise lines based on a combination of approval from experts and travelers as well as health ratings (a must after the past few years).

Which ones made the cut? These are the seven best luxury cruise lines in the world. 

7. Oceania Cruises

Year founded:  2002

Headquarters:  Miami, Florida

Number of destinations:  330

*This data comes from the U.S. News & World Report's 2022 ranking .

Bottom Line: Oceania Cruises

You’ll find a mix of retirees, young couples and solo travelers on Oceania Cruises .

Four of Oceania’s ships can accommodate 684 guests, while two larger ships set sail with 1,250 passengers aboard. Despite being considered a mid-sized cruise line, Oceania maintains a 2-to-1 passenger-to-crew ratio, which makes it feel more intimate and personalized.

Oceania offers unique amenities onboard its ships, including art classes, a library and a card room complete with board games and bridge. 

This is also the cruise line to book if you want to break your diet. U.S. News notes that Oceania "caters to foodies," with gourmet dining, cooking demonstrations, wine and martini tastings, and more. Some ships also have a cooking school where you can learn to make delicious dishes.

What Travelers Say About Oceania Cruises

"We ate meals at seven restaurants & they were all delicious. Constantly changing menus provided a wide array of choices each day. Menus are available on your cabin TV so you always know what is available. Grilled Lobster, Lamb Chops, and Steaks were available every night in the Terrace restaurant Grill in addition to the ever changing evening selections. Service was very good throughout the ship and some of the staff are truly exceptional. Everyone was very friendly & always willing to help." — BobC1950

*Note: Reviews may be edited for punctuation, spelling and other grammatical errors.

Best Oceania Cruises Trip

Oceania also offers aptly named “grand voyages,” which are essentially itineraries that combine multiple regional cruises together into one incredible, super trip. Among the most memorable of these uber-journeys is a jaunt from Rome, Italy, to Miami, Florida, over the course of 24 days, starting at $3,399 per guest.

You won’t just be traipsing across the Atlantic on this action-packed trip — you’ll get to visit ports in Italy, Spain, France, Monaco, Antigua and Puerto Rico.

You'll also have two non-consecutive days in Barcelona, Spain. You can choose from myriad excursions, including seeing the city highlights and a chocolate and cava foodie experience. If you are already familiar with this beautiful city, we suggest taking a tour to the Monastery of Montserrat, a Benedictine monastery perched on the side of a mountain.

6. Silversea Cruises

Year founded:  1994

Headquarters:   Fontvieille, Monaco

Number of destinations:  900

Bottom Line: Silversea Cruises

The 10 small ships that set sail for Silversea Cruises are luxurious and intimate, with 51 to 304 suites.

Silversea’s all-inclusive cruises appeal to travelers over the age of 50 as well as groups, couples and solo travelers who are looking for small ships and luxurious accommodations. All of the cabins are posh suites, and they boast ocean views and butler service. The all-inclusive aspect makes the steep price tag worth it, with no limit on premium wines and spirits, in-suite dining or entertainment.

One perk of sailing with Silversea is its flexible dining schedule, which means you can eat whenever you feel like it with anyone you want. Cruises also feature onboard lecture series and expert guides, so you won’t have a chance to get bored while sailing — ever.

U.S. News & World Report singled out the line's focus on "exclusivity and personalization" as well as its "exotic itineraries and gourmet restaurants." 

What Travelers Say About Silversea Cruises

"We simply cannot imagine that any other operator delivers better tours in as much comfort...We can strongly recommend this cruise. I cannot claim to have sampled a variety of Galapagos tours. But based on discussions with guides (who had worked on other tour boats) I feel confident Silversea offers the best planned and most luxurious tours." — Twinklles

Best Silversea Cruises Trip

For a truly once-in-a-lifetime experience, consider a compelling 18-day itinerary focused on the frozen north with fares starting at $17,550. After departing from Nome, Alaska, you’ll visit several Russian destinations, including Provideniya, Lorino Village and Cape Kuyveveem.

You’ll also get to explore dozens of ports in Alaska. The cruise will take you to places like St.Paul Island, Elfin Cove and Sitka. Cruise past Hubbard Glacier, the largest glacier in North America, and sail along Point Adolphus, where you might get the chance to see humpback whales or orcas. Finally, you'll disembark in Vancouver, Canada.

5. Crystal Cruises

Year founded:  1988

Headquarters:  Los Angeles, California

Number of destinations:  1,000

Bottom Line: Crystal Cruises

You’ll find extremely personalized attention and elegantly designed vessels when you opt to sail with Crystal Cruises . The cruise line has eight ships, and most of them only include 461 or 535 cabins, meaning you won’t be battling crowds at any point during your journey. You can choose between deluxe staterooms (with or without verandas) and penthouse cabins on the Crystal Serenity and Crystal Symphony.

Crystal cruises range from six to 140 days and venture to destinations all over Europe, Africa, North America, Asia, Australia and even Antarctica. Since the cruise line keeps its passenger-to-crew ratio very low (nearly 1-to-1), you’ll likely never have to wait for service when you’re sailing. 

U.S. News also highlights the line's "engaging enrichment programs," which range from the heady (workshops led by thought leaders) to the fun (dance lessons).

What Travelers Say About Crystal Cruises

"The big difference from a mainstream cruise is that things seem to happen easily. For example when we sat down to breakfast someone was over in a minute to see if we wanted coffee and juice rather than having to go look for it. The quality of the food was outstanding, and interesting. The unlimited internet worked smoothly, and quick. Having everything included meant you were not constantly bombarded with people asking you to buy something, and there was not a blizzard of flyers delivered to the cabin with sales, and offers. At dinner every night we were offered a selection of special wines. The crew made us feel very welcome, and pampered." — JCMass.

Best Crystal Cruises Trip

Crystal Cruises offers some of the most extraordinary itineraries in the world, including a 140-day trip that will take you from Miami to Barcelona for $69,489. 

But don't think that this will be a straightforward transatlantic trip. Rather, you'll spend almost half a year sailing to the Caribbean, down Central and South America to then head to the Pacific Islands. You'll visit Australia and other countries in Oceania before going up to Southeast Asia, exploring the Indian Ocean and the East Coast of Africa. The trip then goes into the Middle East and the Mediterranean, stopping in several European countries before ending in Barcelona. Highlights include visiting the paradisal beaches of Tahiti, going on an African safari and stopping on Chile's Easter Island. 

For a less ambitious, but no less extraordinary trip, you can spend 19 days sailing from Argentinean Patagonia to Cape Town .

4. Azamara Club Cruises

Year founded:  2007

Number of destinations:  260

Bottom Line: Azamara Club Cruises

With incredible trips that visit more than 80 countries, Azamara Club Cruises earns high marks from luxury cruisers. The 45-and-up crowd in particular loves Azamara, with longer cruises typically booked by retirees who have spent years saving for relaxing vacations after the 9-to-5 grind.

In addition to snagging the No. 4 spot for luxury cruises, Azamara earned the third spot for best cruise line for couples and for best cruise line in the Mediterranean.

Azamara’s staff-to-passenger ratio is low — there’s roughly one staff member for every two passengers — so you’ll get personalized service when you set sail with this line. Cruises start at three nights and go all the way up to 26 nights on four ships.

This is a cruise line that also understands that size matters. U.S. New notes that boats are small enough to "reach off-the-beaten-path destinations, allowing the cruise line to offer unique shore excursions." No ship has more than 700 passengers. 

On board, you'll have the opportunity to participate in activities like wine tastings, lectures and cooking demonstrations.

What Travelers Say About Azamara Club Cruises

"This was our first Azamara cruise and we were so impressed with everything, we decided that we will be an Azamara Customer for life. The service was fabulous and with a smile. The food in the dining room was fabulous and the menu had many choices.

The pool area had some shade with lounge chairs to get out of the sun. The gym was great with a view, plenty of equipment and an area for yoga and Pilates classes, spin cycle classes. They offered watercolor painting , jewelry making and needlepoint classes at no charge." — Pboothe

Best Azamara Club Cruises Trip

One of Azamara's most distinctive trips is a 21-night West Africa voyage that starts at $5,159 and visits ports Cape Town, Takoradi in Ghana, Banjul in the Gambia, Grand Canaria in Spain and Lisbon, Portugal. Along the journey, you’ll taste local food, explore UNESCO World Heritage sites and visit open-air markets.

If you’re an adventure junkie, you’ll want to book a kayaking excursion in Namibia's Pelican Point. Travelers who want an immersive experience can do a drumming and dancing workshop in Ivory Coast.

3. Regent Seven Seas Cruises

Year founded:  1992

Number of destinations:  450

Bottom Line: Regent Seven Seas Cruises

Come aboard one of the five ships under the Regent Seven Seas cruise-line banner and you won’t be disappointed. It’s the No. 3 pick for luxury cruises thanks to its quality service, low staff-to-passenger ratio (there's rarely more than two guests per staff member) and deluxe accommodations (all the cabins are suites).

Plus, you can really immerse yourself in the cities you visit and try many exciting new things. All shore excursions are complimentary, and you can participate in as many as you have time for at every port.

Regent Seven Seas prides itself on offering all-inclusive cruises all over the world, which means your fare covers everything from airfare and hotels before and after the cruise to alcoholic beverages, specialty restaurants, Wi-Fi and gratuities once onboard the ship.

What Travelers Say About Regent Seven Seas Cruises

"The accommodations are very nice (especially after getting bumped up two levels), the food is very good, and the crew is exemplary! ...The numerous free excursions were top-notch and the shipboard entertainment was amazing. The cruise director even sang and has a voice bar none. The free wine and liquor was also top notch and flowing...I highly recommend this ship and crew to anyone wanting a great voyage. It was worth every penny." — Erndog72

Best Regent Seven Seas Cruises Trip

Looking to soak up culture? During a 12-night journey throughout the Caribbean , you’ll visit San Juan as well as a handful of ports in places like St. Lucia, Barbados, Grenada and Colombia. Fares start at $6,499 and include excursions like snorkeling in a marine reserve in Guadealoupe and a 4x4 safari in Bridgetown. 

In Curacao, a Dutch island in the Caribbean, you can view the beautiful marine life and coral reefs from a semi-submarine or do a wine and cheese tasting.

2. Seabourn Cruise Line

Year founded:  1986

Headquarters:  Seattle, Washington

Number of destinations:  464

Bottom Line: Seabourn Cruise Line

Coming in at No. 2, Seabourn is a lavish cruise line based in Seattle with a fleet of six super-intimate ships.

Each Seabourn vessel can accommodate just 458 to 600 guests, so you definitely won’t feel like just another face in the crowd on one of their journeys. All the rooms are suites, and they all feature ocean views, so you’re sure to be cruising in comfort. Though if you want an upgrade, you can opt for a luxury suite. Come mealtime, you can expect impeccable menus, including several created by Michelin-starred chef Thomas Keller . 

Given all that, it should come as no surprise that Seabourn also landed high on the list in other categories — it also came in second place for best cruise lines in the Mediterranean and best cruise lines for couples, and in third for best cruises line in the Caribbean.

What Travelers Say About Seabourn Cruise Line

"The staff is tremendous. Some of the most attentive I have encountered. The food and ship wines were okay, not great. We do not cruise to eat so we didn't mind. The grill by Thomas Keller is outstanding, one of the top ten meals of my life...the wines off of their premium menu are fantastic. The stops were great. The tours(we only do half day) were well organized, interesting and fun." — kandylandmo

Best Seabourn Cruise Line Trip

Seabourn has a 30-day trip of the southern seas starting at $14,499. Over the course of a month, you’ll travel aboard the cozy 229-suite Seabourn Odyssey and visit various ports in New Zealand, Australia, East Timor and Indonesia. See komodo dragons on Komodo Island, jumping crocodiles in the Northern Territory of Australia and exotic wildlife in the Great Barrier Reef.

The prospect of visiting East Timor is particularly exciting. Having gained independence in 2002, it is one of the least visited countries in the world . As you enjoy land excursions around Dili, you can feel lucky to be one of the 75,000 yearly visitors the country gets. 

1. Viking Ocean Cruises

Year founded:  1997

Number of destinations:  200

Bottom Line: Viking Ocean Cruises

Viking got its start with river cruises but began offering luxury ocean journeys in 2015. Since then, it's proven that its ocean trips are just as posh as its river jaunts. The cruise line was not only named as the best luxury cruise line, but it’s also been named the No. 1 line for couples, thanks to amenities like fireplaces, infinity pools and deluxe spa services, and for Mediterranean cruises.

Viking has nine, 930-passenger ocean vessels, each offering verandas for all cabins and seven dining venues. There are no children’s activities on Viking ocean trips — in fact, all passengers must be at least 18 — so you’ll find a calm, relaxing environment perfect for active adults and retirees.

Viking’s typical ocean cruise options range from eight to 93 days, though you can spend up to 138 days aboard a world cruise . 

What Travelers Say About Viking Ocean Cruises

"Food was first rate, pools were open and clean, entertainment was good. The speakers were very knowledgeable and entertaining at the same time...Embarkation was a dream - I never touched a bag and I was in my Cabin 90 minutes after my plane touched down in Barcelona." — Katootsie

Best Viking Ocean Cruises Trip

For a totally unique experience, consider Viking's northern lights cruise . This 13-day journey, which starts at $4,999, departs from London, England, and visits numerous ports in Norway, all the way up to the Arctic Circle.

This trip has a seriously exciting array of excursion offerings: You can explore snow-covered Arctic towns on dog or reindeer sled, do snowshoe hikes and explore the Norwegian wilderness on snowmobile. The most elusive but rewarding excursions center around chasing the aurora borealis. Though this unpredictable phenomenon cannot be guaranteed, if you are lucky enough to see it, it will be an experience you will never forget.

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Every journey is as varied as the travelers taking it. So, at Regent Seven Seas Cruises – the only truly all-inclusive luxury cruise line – we offer thousands of FREE Unlimited Shore Excursions to explore however you please when sailing to the over 550 ports of call that we sail to across the globe. Travel with the security and comfort of The World’s Most Luxurious Fleet™ , enjoying the freedom that comes with our Unrivaled Space at Sea ® .

Standing upon the deck of a luxury cruise, the fresh sea air enlivens the spirit, beckoning guests ashore to unearth the hidden wonders that await in far-flung regions and favorite ports of call. Wake up each morning in a spacious suite to a new perspective from your private balcony. Enlighten your day with new insights from knowledgeable, onboard speakers and local guides as you tour, taste and savor the many marvelous destinations. Recall the day’s adventures with good friends and exquisite food at our specialty cruise restaurants , then dance or delight in the rhythm of the evening’s onboard entertainment before settling into your private oasis at sea.

With every luxury included, we’ve elevated all-inclusive travel, inviting you to take hold of every moment and make life-long memories to share with friends and family for years to come. Make your voyage your own with custom enhancements and allow our incredible crew to take care of every detail on an all-inclusive cruise that truly is An Unrivaled Experience® .

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Complimentary caviar, world-class dining and culinary experiences, all dining venues are complimentary, welcome champagne and complimentary in-suite bar, guest testimonials, seabourn guest testimonials, announcing  2025 seabourn pursuit new kimberley and south pacific voyages.

Rounding out Seabourn Pursuit’s 2025 season, we are pleased to announce the addition of 13 more expedition voyages to over 40 destinations departing between August and September, curated to bring you closer and deeper to wildlife, history, and new cultures that few will ever see.

Seabourn welcomes you to all-inclusive, luxury cruising refined to its purest form. Where hand-selected itineraries take you to places beyond the reach of larger ships.

The seabourn all-inclusive difference.

Intimate ships with a private yacht-like atmosphere masterfully designed by iconic hospitality atelier Tihany Design*

All ocean-front suites luxuriously appointed, most with a private veranda

Intuitive, personalized service provided by team passionate about exceeding guests expectations

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Complimentary caviar, an extra indulgence offered throughout your voyage

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All dining venues are complimentary, dine where, when and with whom you wish 

Welcome Champagne and complimentary in-suite bar stocked with your preferences  

Tipping is neither required, nor expected 

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Complimentary Signature Events: Marina Day, Caviar in the Surf®, Evening at Ephesus, Shopping with the Chef, Caviar on the Ice, Polar Plunge, and more

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Join us on Seabourn Sojourn’s revised 2024 Grand Africa sailing to 42 destinations in 20 countries and sailing over 20,000 nautical miles for 90 days of life-expanding moments.

Expedition Cruises: Where Luxury Meets Adventure

What is a seabourn expedition.

Think of it as an ultra-luxury Safari at Sea. Our two, new Polar Class 6 ships are your richly-appointed base camps. Your guides are our elite Expedition Team. Your 4 x 4 is a Zodiac , kayak, or six-person submarine that allows you to encounter rare creatures in the wild where unexpected discovery unfolds every day.

Seabourn announce Traditional Owners, Wunambal Gaambera, as Godparents of Seabourn Pursuit

We are thrilled to announce the Wunambal Gaambera Traditional Owners as godparents of Seabourn Pursuit, our newest ultra-luxury purpose-built expedition ship. The naming of Wunambal Gaambera Traditional Owners serves as a symbolic gesture of stewardship and responsibility toward the environment and the communities that we visit, as well as our commitment to sustainable tourism. 

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The incredible Expedition experiences are all complemented by your “base camp” for each itinerary: an ultra-luxury, purpose-built expedition vessel in Seabourn Venture or her new sister, Seabourn Pursuit.

EXPLORE EXPEDIITION SHIPS

THE SEABOURN ALL-INCLUSIVE EXPEDITION DIFFERENCE

Ultra-luxury purpose-built expedition ships, PC6 ice-strengthened hull, with advanced maneuvering technology for superior stability, safety and comfort

World-class 24-person Expedition Team, delivering immersive experiences and guiding you throughout your entire journey 

Inclusive Experiences at every stop, such as curated shore excursions, cultural tours, guided Zodiac® cruises, hikes, nature walks, snorkeling, and scuba diving

Optional, guided Expedition Experiences include state-of-the-art custom-built 6-guest submarines, providing the option to extend your expedition further for greater ocean exploration, kayaks, and other destination experiences**

Nearly 30,000 square feet of spacious open deck space for optimal nature and wildlife viewing

4K GSS Cineflex camera capable of broadcasting imagery from up to 3 miles away on monitors located throughout the ship

Complimentary Signature Events: Caviar on Ice, Polar Plunge, and more 

Open bridge**, providing firsthand access to the ship’s command center and officers navigating your journey  

Handcrafted itineraries designed to take the luxury traveler further, deeper, and closer to the most coveted and remote destinations in the world

Daily enrichment throughout the ship with expert-led ‘Fireside chats’, daily recaps and briefings, lectures, and Seabourn Conversations®, plus a multifunctional interactive virtual bridge

*At the Captain’s discretion 

**Optional programs, for additional charge

The Expedition Team

Our Expeditions are centered around authentic, personalized experiences, all facilitated by a 24-person Expedition team. This select group of academics, scientists and general naturalists share your passion for exploring and learning about some of the world's remote regions.

Featured Expedition Destinations

South Pacific

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The 12 best all-inclusive cruises for 2024.

When most of the extra costs are paid before you sail, you can truly enjoy your cruise.

The Best All-Inclusive Cruises

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Sit back and relax on an all-inclusive cruise vacation.

When it comes to all-inclusive cruises, there are a few different options:

• Luxury cruise lines: All-inclusive cruise rates are available on luxury lines like Regent Seven Seas and Silversea. While more expensive than traditional cruise rates , the fares cover nearly everything, including door-to-door transfers, luxurious suite accommodations, specialty dining , premium alcoholic beverages and excursions. Plus, you don't need to show your cruise card every time you order a latte or a pre-dinner cocktail. You'll disembark the ship with very few, if any, additional charges on your final bill.
• Cruise lines with inclusive pricing: Alternatively, you can consider an upscale cruise line like Viking, which offers fares with more-inclusive pricing and some of the amenities found on board the fully inclusive lines. However, you'll still have to budget for a few expenses, such as immersive excursions and alcoholic beverages beyond wine or beer at lunch and dinner.
• Packages and add-ons: Other cruise lines like Oceania, Windstar and Norwegian offer add-on drink packages and other promos so you can create a more all-inclusive experience.

After comparing the costs between a truly all-inclusive cruise and a sailing with package pricing for the extras, the total price may be closer than you think.

Find your perfect cruise

All-Inclusive Cruises

Regent seven seas cruises.

Courtesy of Regent Seven Seas Cruises

Regent Seven Seas touts its six ships – with the newest vessel, Seven Seas Grandeur , which debuted in late 2023 – as "the world's most luxurious fleet." The line's intimate ships accommodate up to 750 guests. They feature all ocean-view suites, prestigious museum-quality art collections (including a prized Fabergé egg on the new Grandeur), and itineraries that call on more than 500 destinations around the world.

With Regent's "every luxury included" philosophy and 2-for-1 all-inclusive fares, passengers receive round-trip airfare and transfers between the airport and ship, as well as unlimited shore excursions, two- or three-night land programs (based on the itinerary), and a complimentary pre-cruise hotel package for concierge suites and higher. On the ship, enjoy a fully stocked in-suite minibar; specialty dining; unlimited fine wines, spirits and other beverages; prepaid gratuities; unlimited Wi-Fi; and free valet laundry service.

On top of personalized service, guests sailing on Regent Seven Seas cruises will enjoy immersive exploration ashore – with overnights in some ports of call – and enrichment programs. Top-notch dining includes French cuisine at Chartreuse (on select ships), Pan-Asian fare at Pacific Rim (also on select ships) and Italian fare at Sette Mari at La Veranda.

Cooking classes in the Culinary Arts Kitchen (available on Grandeur, Splendor and Explorer ), some tours and bespoke excursions, spa treatments, unique offerings, and certain wines and top-shelf liquors come with an additional cost.

Explore Regent Seven Seas Cruises on GoToSea, a service of U.S. News.

Silversea Cruises

Courtesy of Silversea Cruises

Sailing on board one of Silversea's 13 ultra-luxury cruise or expedition ships commences with the line's new chauffeur experience. This door-to-door service transports guests from home to the airport and back home on the return trip. The line's all-inclusive pricing also encompasses international or domestic flights (with business class upgrades in certain destinations), pre- and post-cruise hotel accommodations, butler service in every suite, all gratuities, gourmet dining, and complimentary alcoholic and nonalcoholic beverages, including Champagne.

Guests will also enjoy a staff-to-guest ratio of nearly 1-to-1 – and with no more than 728 guests. Other all-inclusive perks include at least one shore excursion in each port plus onboard lectures and programming. On expedition sailings in destinations like Antarctica , all guided Zodiac tours and landings are included in the fare.

When it comes to dining on Silversea ships, gourmet options feature French, Asian and Italian cuisine along with other international fare. For a special evening, S.A.L.T. Kitchen is a new destination-focused concept on Silver Ray, Nova , Moon and Dawn . This immersive dining experience, Sea And Land Taste, was developed in partnership with the former editor-in-chief of "Saveur Magazine," Adam Sachs. The culinary offerings with S.A.L.T. also include shore excursions, where guests can tour a 500-year-old family winery and vineyard in Croatia, visit an organic farm in Denmark, or learn to make gelato in Sicily.

Expenses not covered in Silversea's fare include salon and spa services, personal training sessions, select excursions, upgraded internet packages, and special bottles of wine or liquors.

Compare Silversea Cruises deals on GoToSea.

Seabourn Cruise Line

Courtesy of Seabourn Cruise Line

Seabourn's seven purpose-built expedition vessels and intimate luxury cruise ships accommodate between 264 and 600 guests. The club-like atmosphere on board its ships comes with highly intuitive and personalized service with about a 1-to-1 staff-to-guest ratio. Each suite also has a dedicated personal suite host and a suite attendant that will cater to your every whim.

All-inclusive fares include oceanfront suites with walk-in closets, living areas and luxurious bathrooms. All Seabourn Encore and Ovation accommodations feature private verandas, while 90% of the suites on Seabourn Odyssey , Sojourn and Quest have balconies. Premium and penthouse suites offer additional amenities and perks.

While aboard Seabourn Cruise Line , guests will enjoy complimentary fine wines and premium spirits, welcome Champagne, and a fully stocked in-suite bar with your personalized selections. Dining is a real treat, with several venues in partnership with renowned chef Thomas Keller, such as the line's signature restaurant, The Grill by Thomas Keller. Seabourn is also a member of the prestigious Chaîne des Rôtisseurs, an international association of gastronomy.

Other complimentary amenities on Seabourn's cruise ships include special evenings with dinner and live entertainment; a marina and complimentary water sports; "Caviar in the Surf" on select voyages; movie nights; a chance to shop with the chef at local markets; personal valet luggage shipping service; enrichment lectures; and more.

Additional expenses include a wide selection of epicurean, mindfulness and wellness excursions as well as cultural and historical bespoke tours. You can also book the ultimate underwater adventure on one of the line's high-tech submarines on the two expedition vessels, Seabourn Venture and Pursuit. Programs and treatments at Seabourn's Spa & Wellness are also at an additional cost.

Find a Seabourn Cruise Line cruise on GoToSea.

Atlas Ocean Voyages

Atlas Ocean Voyages features "always included" cruise fares on its two purpose-built yachts, World Navigator and World Traveller. The line recently welcomed a third ship to its fleet for the 2023-24 Antarctica season, World Voyager. Atlas' high-end boutique ships cater to just 198 passengers and feature spacious staterooms and suites with panoramic windows or private balconies and beautiful public spaces and lounges. These small ships also have several options for dining, depending on the sailing and destination.

The all-inclusive fares cover complimentary dining; unlimited wines, craft beers and spirits; 24-hour bar service with canapes; a free in-room minibar; afternoon high tea; fresh-pressed juices and specialty teas and coffees; butler service; 24-hour room service; prepaid gratuities; cultural immersion in every port; and other perks.

Polar expedition fares cover private charter jet service, group transfers from the airport to the yacht, an Atlas Ocean Voyages parka and vest to take home, Zodiac sightseeing safaris, expert guided shore landings, and destination lectures and briefings.

If you're on one of the line's Epicurean Expeditions, the cultural immersion program offers complimentary special tastings, market visits and cooking demonstrations. In addition to use of the marina's water toys (on select sailings, weather permitting), guests can enjoy an authentic Portuguese dinner and an alfresco Josper Grill dining experience at 7-AFT Grill. On select voyages, culinary presentations, wine tastings and other special events are hosted by an expert.

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More-Inclusive Cruises

Cruise fares with these lines include many of the amenities and perks that you'll find with the all-inclusive cruises. However, you'll still need to budget for some expenses, such as alcoholic beverages, excursions and specialty dining, depending on the line.

Courtesy of Viking Cruises

Viking's ocean fleet of nine 930-passenger all-veranda ships offers a nearly all-inclusive experience for guests. The upscale Scandinavian-inspired ships feature king-bed staterooms and suites with many amenities, including luxurious linens and plush robes, 24-hour room service, and free Wi-Fi – plus an in-room minibar with soft drinks, water and snacks. Higher-category staterooms on Viking Ocean Cruises come with additional perks like priority dinner and spa reservations, early stateroom access, and a welcome bottle of Champagne.

Cruise fares also include complimentary dining at all the venues; one free shore excursion in every port; beer, wine and soft drinks at lunch and dinner; specialty teas, coffee and bottled water; access to the spa; lectures and performances; port taxes and fees; and more.

Viking also has two 378-passenger Polar Class 6 expedition vessels, Viking Octantis and Viking Polaris. These ships also offer a mostly all-inclusive experience with the same amenities as their oceangoing vessels. Pricing on the expedition sailings includes Zodiac safaris, the use of kayaks, a keepsake Viking jacket, and essential gear for excursions and landings.

Select excursions, pre- or post-dinner cocktails, spa treatments, special bottles of wine, and other optional purchases come at an additional expense.

Book a Viking cruise on GoToSea.

Courtesy of Azamara

Azamara's four upscale boutique ships carry a maximum of 702 guests and offer immersive experiences around the world, calling on many smaller, lesser-known ports. The line also boasts more than 380 overnights and 850 late nights in port, so guests can have dinner in town and experience more of the destination's local culture and cuisine.

Azamara's cruise fares include all meals (other than the specialty dining restaurants) with water, tea and coffee. A selection of complimentary wine, sparkling wine, beer and spirits is available throughout the voyage. Cultural evenings ashore or on board the ship and gratuities are also included in the basic cruise fare.

If you'd like to enhance your onboard experience, Azamara offers inclusive "Experience More" packages that are discounted and based on the length of the voyage.

For example, on a seven-day or shorter sailing, solo travelers can add a package for $799 that's valued at $1,114 (a savings of 28%). This value-add bundle includes $350 of onboard credit to use for shore excursions; unlimited Wi-Fi for one device; a drinks package featuring premium wines, spirits and bottled water; a $150 spa credit; and a dinner at the Chef's Table or a total of three nights of specialty dining at Prime C or Aqualina. Three bags of laundry are also included.

Guests can book similar packages for double occupancy staterooms and longer voyages. You can also choose individual beverage, dining or internet packages if you don't need the extra amenities or features of the bundled options.

Compare Azamara cruises on GoToSea.

Virgin Voyages

Courtesy of Virgin Voyages

Virgin Voyages' four superyacht-inspired ships are designed with adults in mind and feature 1,330 cabins (most with balconies) and 78 RockStar Quarters suites, where guests have access to Richard's Rooftop, an exclusive outdoor deck space. Pricing with the adults-only cruise line includes stateroom or suite accommodations and meals at more than 20 eateries serving up international cuisine and dishes created by Michelin-starred chefs. Guests also have access to complimentary Wi-Fi; unlimited group exercise classes; nonalcoholic drinks such as water, tea and coffee; and plenty of lively entertainment.

Virgin does not offer beverage packages, but the line at times advertises special promotions that include voyage credits to cover expenses like airfare and drinks. Shore excursions and spa treatments – including skin care offerings on board Scarlet Lady in partnership with Jennifer Lopez, Virgin's chief entertainment and lifestyle officer – are some of the additional expenses not covered in the base fare.

Find a Virgin Voyages deal on GoToSea.

Add-on Packages and All-Inclusive Fares

These five cruise lines offer basic cruise fares that cover accommodations and some amenities – and you can typically find special pricing and promotional deals throughout the year.

With the optional packages, guests can create a mostly all-inclusive voyage with bundles of add-on extras, such as shore excursions, beverage packages, specialty dining, Wi-Fi, gratuities or shipboard credit to cover miscellaneous personal expenses such as spa treatments or a bottle of wine for a special celebration.

Oceania Cruises

Oceania's eight small luxury ships carry between 648 and 1,238 guests. The line's newest ship – Vista , the first Allura Class vessel – debuted in Rome in May 2023. The beautifully appointed vessel features four new dining concepts, spacious standard staterooms at 290-plus square feet in size, new Concierge Level veranda accommodations for solo cruisers, an elevated mixology program and more.

Oceania's culinary program is touted by the line as "The Finest Cuisine at Sea" under the tutelage of Jacques Pépin, executive culinary director and master chef. Complimentary specialty dining is included in cruise fares on Oceania sailings. Pricing also covers airfare, still and sparkling water, specialty teas and coffees, soft drinks, and Wi-Fi on the ship.

Oceania's "OLife Choice" package provides additional value to your cruise with 2-for-1 cruise fares, free round-trip airfare and airport transfers – plus one free amenity you'll choose out of eight complimentary shore excursions, a beverage package or up to $800 in shipboard credit.

Explore Oceania Cruises on GoToSea.

Celebrity Cruises

Courtesy of Celebrity Cruises

Celebrity offers special rates and packages throughout the year that save money over a la carte pricing – and elevate your onboard experience to be more inclusive. You'll be able to access the best deal on the added perks if you book the upgraded package before you sail, saving up to 40 to 50 percent of the actual cost.

The line's "All-Included" package bundles the most popular add-ons for cruisers: a standard beverage package for alcoholic and nonalcoholic drinks, unlimited basic Wi-Fi, and gratuities for the staff and crew. Pricing depends on the stateroom or suite category and sailing.

There are other options when booking a cruise with Celebrity to create a more upscale and all-inclusive experience. Guests staying in all-suite The Retreat have exclusive access to a sundeck (on select ships), a lounge and Luminae – a private restaurant that features Global Culinary Ambassador Daniel Boulud at the helm. Guests of The Retreat booking the "All-Included" package receive a premium beverage package, premium unlimited Wi-Fi, gratuities and an onboard credit.

If you book AquaClass accommodations, you'll also have access to complimentary amenities and perks, such as unlimited access to the SEA Thermal Suite, discounts on spa treatment packages and complimentary fitness classes. In addition, you'll also find a bottle of sparkling wine upon arrival (by request) and two bottles of water refreshed daily in your room. AquaClass guests also have exclusive access to the restaurant Blu. You can add the "All-Included" package to your booking, which will include the Classic Drinks Package, basic Wi-Fi and gratuities.

Passengers who want to book this "All-Included" package and are sharing a stateroom or suite will need to book the same package.

Compare Celebrity Cruises on GoToSea.

Norwegian Cruise Line

Courtesy of Norwegian Cruise Line

Norwegian also offers promotional fares and special deals throughout the year that feature similar amenities and perks to what you'll find on an all-inclusive cruise. The "Free at Sea" deal bundles discounts on the cruise, free specialty dining, unlimited open bar privileges, shore excursion credits, savings on Wi-Fi access, discounts on the third and fourth guests in the stateroom, and a 2-for-1 deal on airfare.

"Free at Sea Plus" takes the package up a notch with a more comprehensive beverage selection, including top-shelf cocktails, Champagne by the glass, bottles of select premium wines at dinner and signature Starbucks coffee drinks. This option also includes unlimited Wi-Fi, additional nights of specialty dining and shore excursions.

Prices for both packages on Norwegian Cruise Line will depend on the dates, length and destination of the cruise.

Book a Norwegian Cruise Line cruise on GoToSea.

Holland America Line

Courtesy of Holland America Line

Holland America Line's "Have It All Premium Cruise Package" is available to book for cruises six days or longer, excluding the line's Grand Voyages. The benefits vary depending on the length of the trip but include credits for shore excursions; the Signature Beverage Package; specialty dining at Tamarind, Pinnacle Grill or Canaletto; and a Wi-Fi Surf Package. The cost starts at $50 a day per person. 

An early booking bonus for this package includes an Elite Beverage Package upgrade, covered crew appreciation charges and a premium Wi-Fi upgrade. Holland America has other special promotions throughout the year. One of these is an early booking bonus of up to $400 in onboard credit per stateroom for Mariner Society members.

Find Holland America deals on GoToSea.

Princess Cruises

Courtesy of Princess Cruises

"Princess Plus" and "Princess Premier" packages offer guests two options to upgrade their onboard amenities from the standard Princess Cruises plan, which covers accommodations, dining, entertainment and the line's signature MedallionClass experience.

"Princess Plus" perks include a beverage package with drinks up to $15 each, Wi-Fi on one device per guest, gratuities for the crew, two premium desserts a day (think hazelnut gelato at the onboard gelateria), two fitness classes per cruise (such as Pure Barre or YogaSix) and unlimited trips to the juice bar. The cost is $60 per day per person for this middle-tier package.

Additional benefits of the highest-tier option, at $80 per person per day, include the Premier Beverage Package, which covers drinks up to $20 each, and Wi-Fi for up to four devices per guest. Other features of the "Princess Premier" upgrade are two specialty meals, a photo package, Princess Prizes, reserved theater seating and a Medallion accessory.

Explore Princess Cruises on GoToSea.

Why Trust U.S. News Travel

Gwen Pratesi has been an avid cruiser since her early 20s. She has sailed to destinations around the globe on nearly every type of cruise ship built, including the newest megaships, luxury yachts and traditional masted sailing ships. Most recently, she traveled on a small expedition vessel in Antarctica and crossed the notorious Drake Passage twice. She covers the travel and culinary industries for major publications, including U.S. News & World Report.

You might also be interested in:

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• First-Time Cruise Tips: Mistakes to Avoid
• Bucket List Cruises for Seniors and Retirees
• The Best Cruise Insurance Policies
• Cruise vs. All-Inclusive Resort: Which One Is Right for You?

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Set sail on the vacation of a lifetime aboard one of our award-winning cruise ships. Our luxurious fleet merges cutting-edge technology with welcoming interiors and revolutionary venues. Make yourself at home in our sophisticated staterooms. Discover the unrivaled luxury of The Retreat®. Experience visionary spaces, like the Magic Carpet®, that are like nothing you’ve seen before. On our cruise ships, you’ll travel the world while enjoying the height of style, comfort, and service throughout your journey.

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On board our luxury cruise ships, dine on world-class cuisine in elegant restaurants. Watch thrilling shows in the state-of-the-art theater. Melt your worries away in the indulgent spa. Marvel at the breathtaking views of the ocean from every corner of the ship. During your time at sea, embrace the opportunity to relax, recharge, and relish a luxury cruise vacation like no other.

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*The Retreat Sundeck available on Edge Series and Revolutionized ships. Currently not available on Celebrity Solstice, Eclipse, Reflection, Constellation, Infinity.

Set Sail on the Best Cruise Ships with Celebrity Cruises

Travel the world aboard Celebrity Edge, Apex, and Beyond. Three of the most innovative ships in the industry. With dazzling spaces and avant-garde design that bring the outdoors in, these ships will forever change the way you think about cruising. Dine at any of the 29 restaurants, bars, and lounges on board, including Eden, a lush green oasis that will tantalize all of your senses. Unwind at the Resort Deck, where you can take a dip in a martini hot tub, relax in the adults-only Solarium, or admire the view from the expansive Rooftop Garden. 

On Edge-series ships, experience the magic of an Infinite Veranda® stateroom, where the push of a button gives you open-air access to the sea, taking your room right to the water’s edge. At The Retreat, stay in one of our spectacular suites, like the Iconic Suite that offers unparalleled views from above the captain’s bridge, and our breathtaking two-story Edge Villas that come with their own private plunge pool.

Our world-class dining experience brings the flavors and food of our destinations right onto your plate. Savor delicious cuisine at our main restaurants, where menus are updated daily with global dishes and tried-and-true favorites. Plan a special evening at a specialty restaurant, like Fine Cut Steakhouse, Tuscan Grille, and Le Petit Chef®. Foodies can try signature dishes by Daniel Boulud, our Global Culinary Brand Ambassador, at The Retreat’s private restaurant, Luminae, or enjoy a five-course meal at the Chef’s Table by Daniel Boulud.

Our luxury cruise ships are filled with entertainment for all ages and preferences. Watch riveting shows at the cutting-edge theater, which feature popular music, stunning dance sequences, and gravity-defying acrobatics. Sign up for a wine tasting with one of our expert sommeliers, or take a hot glass class and learn how to make your own piece of art. Take the kids to Camp at Sea, the only fully customizable camp at sea. Arrange a romantic picnic at the rooftop Lawn Club, where you can lounge on a half-acre of real grass while gazing at the ocean.

Enjoy a thrilling night out at the casino or a leisurely afternoon shopping in the onboard boutiques. Sip on artisanal cocktails and dance under the stars at the Magic Carpet or the Rooftop Garden. Pamper yourself at The Spa, or squeeze in some exercise at The Fitness Center. Our award-winning ships have everything you could ever ask for—and much, much more.

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Sail into Serenity this fall visiting New England and Canada's coastal charms.

GLORIA GAYNOR: LIVE AND EXCLUSIVE!

2x Grammy-award-winning singer Gloria Gaynor joins us aboard Crystal Serenity from Québec City to Fort Lauderdale on Oct 26 – Nov 9, 2024, for an exclusive onboard concert.

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To show our appreciation, we have launched our Crystal Referral Program* to reward all Crystal guests who introduce their friends and family to Crystal. Terms and conditions apply*

EXCLUSIVE 80TH ANNIVERSARY D-DAY CRUISE

Journey through history as we trace the path of Allied forces during World War II and the 80th anniversary of D-day and Operation Market Garden. With featured guest speakers George Luz Jr., Dr. Erica Miller, and Commander Robert E. Bradshaw (ret.)

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Join us for the voyage of a lifetime. Explore every corner of our extraordinary planet on our 2026 World Cruise.

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Sail onboard our newly refurbished ships Crystal Serenity and Crystal Symphony and travel on cruises that have been designed for deep destination discovery.

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Join us on Crystal for the voyage of a lifetime, where days are spent immersed in the world’s most breathtaking destinations, and evenings are elegant affairs filled with fine-dining, entertainment, and captivating company. Step aboard and be warmly welcomed into a world of comfort and sophistication on our reimagined ships, where the crew know you by name and your every nuanced wish is taken care of. Together with Abercrombie & Kent, we get closer to the unseen side of each destination and create memories guaranteed to last a lifetime. Simply put, Crystal is Exceptional at Sea.

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Unparalleled choice, including the only Nobu restaurant at sea, dining aboard Crystal is an unforgettable experience.

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"Crystal is back in all its glory. And even if they won’t describe themselves as luxurious, their guests almost certainly will"

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“What Crystal Symphony is – and what makes it so special – is something less tangible. It’s the same reason a Patek Philippe watch is desirable, or an Hermès bag: it offers timeless elegance that is continually appealing to those who appreciate both style and value. Crystal just happens to offer both of those things in spades.”

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"The real star of the show, however, is Crystal’s exceptional dining, anchored by the only Nobu restaurant at sea, Umi Uma by Nobu Matsuhisa Restaurant and Sushi Bar, which can be found on both ships."

Explore our two beautifully reimagined ships, Crystal Symphony and Crystal Serenity, and discover a world of timeless elegance at sea.

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Crystal offers endless choices to suit every taste and mood.

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Lose yourself in the beautiful décor and signature dishes of Chef Nobu Matsuhisa.

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Named for our owner, this restaurant specializes in show-stopping Italian fine dining.

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Enjoy fine-dining with a daily changing menu surrounded by sweeping ocean views.

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Sumptuous, regionally inspired tapas-style cuisine for sophisticated, casual dining.

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Cunard added a 4th luxury cruise ship to its famous fleet — see what it'll be like on the new Queen Anne

• Cunard  welcomed its fourth ship and newest in 14 years, the 2,996-guest Queen Anne.
• The 114,000-ton vessel has amenities like an Indian restaurant and pool under a retractable glass roof.
• Queen Anne's 2024 itineraries, primarily in Europe, start at $300 per person for a two-night cruise.

Cunard has operated 249 ships throughout its 184 years in operation, including the famous Queen Mary and Queen Mary 2. But it's been 14 years since the cruise line has launched a new vessel — until now.

Luxury cruisers , meet Queen Anne. It's Cunard's latest 2,996-guest ship, replete with 4,300 art pieces, archery, and the company's signature high-end flair. Its arrival was so highly anticipated that every cabin on its May 3 maiden voyage was fully reserved in minutes, the BBC reported.

The Carnival Corp. brand may be storied, but that doesn’t mean it’s past its prime.

Katie McAlister, president of Cunard, recently told the BBC that its bookings have grown 25% since the beginning of 2024 and are now the best they've been in a decade.

So it should come as no surprise that several of Queen Anne's 2024 itineraries are almost sold out.

Cunard isn’t in the business of building bigger.

Luxury cruise lines are beloved for their small-ship experience. Cunard is no different.

The new 114,000-ton cruise liner is the company's second-largest, although it can carry more guests than any of its other ships.

However, at a 2,996-guest and 1,225-crew capacity, Queen Anne is still tiny compared to the mass-market cruise industry's newest ships , the largest of which can carry 10,000 people.

Queen Anne's cabins are divided into four categories, listed from most to least luxurious: Queens Grill, Princess Grill, Britannia Club, and Britannia.

Despite being the cheapest option, the Britannia accommodations have high-end amenities like sparkling wine, Penhaligon toiletries, and tea and coffee machines.

That's nothing compared to the most luxurious Queens Grill suites, where guests get amenities like pillow menus, stocked mini-bars, a butler, fruit, and pre-dinner canapes.

Forget the sparkling wine — Queens Grill travelers get a bottle of Champagne.

Cabin categories are especially important for Cunard, not for reasons you might expect.

Besides how luxurious your hotel room at sea is, your cabin influences where you have breakfast, lunch, and dinner.

Guests in the Princess Grill suites dine at the Princess Grill restaurant, while Britannia Club guests stick to the Britannia Club restaurant, and so on.

Guests in the higher-end Princess and Queens cabins also get a pretty sweet bonus: an exclusive lounge with infinity hot tubs.

Regardless of your cabin, the 14-deck ship has plenty of areas for all guests to relax under the sun.

For example, the Pavilion. It's one of Queen Anne's go-to places for an afternoon swim, nighttime movie viewing, silent disco, and not-so-silent live music, all under a retractable glass roof.

The ship's pool club also has plenty of lounge seats for a more traditional pool deck experience. For something indoors, head to the drawing and game rooms instead.

Like every new cruise ship, Queen Anne has a pickleball court.

But unlike every new cruise ship, it also has archery — coaches, bows, and arrows included.

Travelers looking for a less intense afternoon can instead try their hand at the putting green, shuffleboard, or quoits.

Not confident in your athletic abilities? Don't worry — there's a bar nearby, too.

If you lose your pickleball match, you can retail therapy your pain away at Queen Anne’s high-end stores.

Travelers have been splurging big on their cruise vacations . On Queen Anne (and with help from one of the ship's personal shoppers), this could include a Bremont watch or Chanel makeup.

Or, do as cruisers do: Eat and drink the pain away.

The ship has 15 eateries. Unfortunately, you'll have to pay extra for the Mediterranean, Indian, Japanese, steakhouse grill, alfresco, and British restaurants.

Thankfully, the food hall-style buffet, room service, and cabin-assigned dining rooms are included in the fare.

Feeling peckish in the afternoon? Afternoon tea is held in the Queens Room, the same venue that hosts events like ballroom dancing and Cunard's signature black-tie galas.

Of course, a cruise wouldn’t be complete without a casino, spa, and nighttime shows.

Queen Anne is showing two new productions, including an adaptation of the classic British film "Brief Encounter."

For more casual entertainment, the ship also has a "show bar" helmed by a variety of musicians and entertainers.

For a more relaxing afternoon, try the spa's cryotherapy, "experience showers," and salt saunas.

Afterwards, to keep the wellness trend going, grab a healthy bite at the veggie and "sustainably sourced protein"-forward Wellness Cafe. Its kombucha bellinis are technically good for you, right?

Cunard is beloved for its regular transatlantic cruises on its Queen Mary 2 ocean liner.

In 2025, Queen Anne will embark on its first three-month around-the-world cruise. However, for the most part, it's not scheduled for repeat long-haul journeys .

Instead, in 2024, the ship will be homeported in Southampton, UK and travel on two- to 19-night itineraries across Europe.

The cheapest way to experience the new ship is a two-night summer cruise from Southampton to Hamburg, Germany, which currently starts at $300 per person.

But if money is no problem, the 18-night roundtrip Hamburg cruise during Christmas and the New Year might pique your interest — and your wallet. The itinerary's luxurious Queens Grill suites start at $19,350 per person.

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10 Best Cruise Lines For Every Type Of Traveler

• Choose from the 10 best cruise lines based on your preferences, whether you're a foodie, thrill-seeker, or mature traveler.
• Each cruise line offers tailored experiences, from cultural encounters to luxury amenities, ensuring a memorable trip at sea.
• Whether you're a solo traveler looking for new friends or a family seeking nonstop fun, there's a cruise line that caters to your needs.

A memorable vacation at sea is a dream for almost every type of traveler, whether it's a short trip lasting a few hours or an extended getaway of several days or even weeks. Fortunately, the best cruise lines around the world provide a wide range of cruises, so there is certainly a suitable option for any kind of traveler. Having said that, with so many options available, it might not be as simple to find the best one!

To make the selection a bit easier, this list features the 10 best cruise lines for every type of traveler, ranging from the best cruise for families to the one catering to only adults, like Viking Cruises , the luxury ones to the super cheap cruises worth booking , and more. Each of these cruise lines offers tailored experiences catering to a wide range of preferences.

UPDATE: 2024/05/09 12:14 EST BY COCO DOLLANGANGER

These ten best cruise lines for every type of traveler offer tailored experiences and cater to a wide range of preferences, ensuring a memorable trip. Each entry has been updated with more vibrant photos and more detailed experiences for smooth sailing across the ocean!

Each cruise line on this list has been hand-picked based on a variety of standards, including price, destinations, and experience. We considered US News Cruise Lines rankings, and reviews on cruisecritic.com , a TripAdvisor company, while choosing the best cruise lines. We included a variety of cruise lines, including adult-only, solo, family, luxury, and many other options. Simply choose the one that most fits your needs and have an amazing seaside vacation.

10 Best US Virgin Islands Cruises For Seafaring Escapades

Oceania cruises, best for foodies.

Looking for the cruise line with the best food? Oceania is the answer! It has won numerous awards for its dining and is also one of the best luxury cruise lines in the US , with a 3.8/5 rating. The cruise line's executive culinary director has also helped the line achieve culinary perfection.

While specialty restaurants serve a variety of international cuisines, hands-on cooking classes and the Culinary Center allow guests to learn the art of fine dining, and Culinary Discovery Tours enable foodies to visit regional markets and enjoy real culinary experiences at different ports. Along with that, great amenities, activities, and entertainment, as well as personalized service with attention to detail, contribute to an unforgettable sea vacation.

Norwegian Cruise Line

Best for entertainment.

The atmosphere on Norwegian's ships is nonstop excitement and thrills, with features like the longest go-kart track at sea, an outdoor nightclub, and original Broadway musicals. There is the Donna Summer Musical and the world's first free-fall dry slide at sea on the Norwegian Cruise Line's Norwegian Prima , a thrill-seeker's dream. Every ship has several dining options; even dinner shows are part of the line's theatrical dining experience.

Add to this, numerous bars, discos, bowling alleys, family entertainment, and whatnot, and a Norwegian journey is loaded with fun and amusement. With all of this and more, Norwegian Cruise Line (NCL) is a leader in cruise entertainment, providing a wide range of innovative options to suit the preferences of each guest.

Holland America Line

Best for mature travelers.

Holland America Line is a popular option for elderly passengers (50+) seeking a memorable and relaxing vacation because of its outstanding service, fine dining, and sophisticated onboard experience. The mid-sized ships in its fleet, which can accommodate up to 1,400–2,600 guests, ensure a more individualized and intimate experience.

Another benefit for senior passengers is Holland America's "As You Wish" dining option, which allows them to select the time and location of their meals every evening. While itineraries focus on history, arts, and local traditions, the onboard Rolling Stone Rock Room, Explorer's Lounge, and many other recreation opportunities enhance the whole trip experience.

Furthermore, a 3.9/5 rating highlights its excellence, making it the perfect option for seniors looking for a sophisticated and culturally immersive cruise experience.

Best for cultural experiences

When it comes to providing innovative itineraries and cultural encounters, Azamara is among the best cruise lines in the US . It has an excellent rating of 4.2/5 as well. With overnights and late departures, it provides the longest possible stay in port.

Another benefit is the AzAmazing Evenings Ashore Program , which includes private concerts or cultural performances in unique venues, helping its guests dive into the world's different cultures and traditions. While docked at different ports, Azamara cruises offer immersive shore excursions, such as walking tours, museum visits, and wine tastings.

It is likewise renowned for its intimate ships (with a capacity of around 700 guests), plush staterooms, fine dining, fitness facilities, lounges, and nightly dance and music events.

Antarctica Cruises: Why Go (And How Much It Costs)

Cunard cruises, best for solo travelers.

Single and ready to mingle? Cunard , with a rating of 3.8/5 , is surely one of the best cruise lines for solo travelers looking for a rejuvenating escape or to make lots of new friends. Throughout the trip, the cruise line offers a plethora of free activities, especially for single passengers, including coffee mornings and drink receptions.

Solo travelers can enjoy meals and shore excursions, either alone or with fellow travelers. There are single cabins available without any additional expenses. The line's famed White Star Service assures that solo guests receive personalized attention. Its worldwide itineraries make it an unrivaled option for independent travelers, allowing solo adventurers to explore the world in style.

Celebrity Cruises

Best for budget travelers.

Celebrity Cruises offers the latest luxury amenities, exquisite experiences, delectable cuisine, and exceptional service. It ranks #2 in Best Cruise Lines for the Money because its fares on the Bahamas and Caribbean itineraries are significantly lower than those of rival cruise lines while providing excellent value for the amenities.

Furthermore, its great rating of 4.1/5 attests to its excellence. Also, many onboard packages are available, ranging from dining to all-inclusive, that don't compromise enjoyment or entertainment. An all-inclusive package is the best option for individuals on a limited budget, with savings ranging from $200 to $800.

Also, many 3-day trips are under $300, so options are unlimited for a budget sea vacation, making it one of the cheapest cruise lines in the world .

Seabourn Cruises

Best for luxury.

Seabourn offers the ultimate cruise experience with its intimate ships that welcome only 458 to 600 guests (depending on the ship) and a selection of luxurious amenities. Luxuries like all-oceanfront suites, world-class recreation, top-rated entertainment, upscale dining options, including menus crafted by a Michelin-starred chef, and personalized service rank it #2 in Best Luxury Cruise Lines and give it a 4.1/5 rating.

The best part is that everything is included in the cruise price, including meals, enrichment activities, fitness classes, and beverages (alcoholic and non-alcoholic), making a trip hassle-free. Furthermore, Seabourn's itineraries also focus on immersive cultural experiences and provide optional shore excursions.

10 Best St Thomas Cruises Where You Can Sail Into Paradise

Virgin voyages, best for value.

Ranked #1 in Best Cruise Lines for the Money by US News, Virgin Voyages offers luxury experiences not offered by other cruise liners on the market. Its ships exude magnificence with their lively ambiance, upscale dining, luxuriously designed staterooms, wellness programs, recreation, and entertainment.

The cruise line sails to over 100 destinations worldwide, including the Caribbean, Europe, and the Transatlantic. Its superb all-inclusive experience makes a seaside holiday hassle-free and goes beyond the typical cruise experience.

The cruise company, with a rating of 4.1/5 , is an excellent option for anyone seeking a romantic getaway or a chance to spend some time away from children, as it is exclusively adult-only, welcoming guests 18 years of age and older, and passengers need to follow some intense rules onboard the Virgin Voyages .

Viking Ocean Cruises

Best for couples.

For those looking for the best adult-only cruise lines with the best passenger reviews , Viking Oceans is certainly the best choice. It offers a wonderful holiday full of amenities, entertainment, and leisure without children (only guests aged 18 and over are permitted on the ship).

This all-inclusive adult-only cruise line offers ocean and expedition cruises all over the world, although it is better known as one of the largest river fleets in the industry. Viking's emphasis on luxury, including well-appointed staterooms, a Nordic spa, gourmet dining, cultural experiences, and amazing Scandinavian decor, adds a romantic touch to the journey.

It has a 4.6/5 rating and is ranked #1 in Best Cruise Lines for Couples by US News, making it ideal for couples seeking a memorable escape at sea.

Royal Caribbean International

Best for family fun.

With a fantastic selection of family-friendly activities and amenities, Royal Caribbean International is undoubtedly an excellent option for family vacations. It guarantees nonstop enjoyment with exhilarating water parks, ice skating rinks, and FlowRider surf simulators.

Nighttime shows, bars, and lounges cater to older guests, while the Adventure Ocean program entertains kids and teens alike. Spacious staterooms and family-friendly dining enhance the overall experience. The cruise company is ranked #2 on U.S. News's list of the Best Cruise Lines for Families and also has a rating of 3.9/5.

However, Royal Caribbean International is considered the best for families traveling with teens and tweens, while with a rating of 4.2/5 , Disney Cruise Line is the best for families with younger kids under 10 years, despite being relatively expensive.

Elections Today

Recent projections, delegate tracker, maryland, west virginia and nebraska primaries 2024: live results and analysis, exclusive: mom speaks out after air force rescued son from cruise ship.

The ship was more than 350 nautical miles off the coast of North Carolina.

A mother from Massachusetts spoke exclusively to ABC News after her 12-year-old son was part of a high-stakes cruise ship rescue by the Air Force, hundreds of miles off shore.

Angela Bridges was aboard the Carnival Venezia cruise ship with her family, including son Aiden, en route to New York City from the Caribbean when he fell seriously ill, concerning the medical team on board.

In an exclusive interview with ABC News, Bridges recalled the moment health professionals said, "'We're going to do an x-ray,'" and told her, "'it looks as though he has a perforation in his bowel -- the next thing that we need to do immediately is get him off the ship."

At the time of the critical medical incident, the ship was outside of North Carolina and more than 350 nautical miles off the coast.

The 920th Rescue Wing of the Air Force, consisting of two HH-60G Pave Hawk helicopters, two HC-130J Combat King II aircraft and two teams of combat rescue officers and pararescuemen, flew to the ship’s position to safely extract the patient for transport to the nearest capable medical center.

"We were standing there watching the whole time, and I, just, you know, screaming and crying over the helicopter blades," Bridges recalled. "It was very scary."

"The amazing thing about this rescue is is actually how smooth it went. We went from zero notification to having aircraft ready to having aircraft in the air. And the young man in the hospital in in just a manner of hours," Lt. Col. Dave Underwood told ABC News.

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Other cruise-goers watched on as the rescue workers lowered down, and grabbed the boy in critical condition, followed by his mom.

"After that the whole ship like cheered and was screaming and yelling 'yay'," passenger Katie Reed who took video of the moment, told ABC News. "It was really cool to witness and see like you know that this kid got a better chance at life because of like that team was phenomenal."

Aiden is currently recovering at a North Carolina hospital.

"I feel so much gratitude, gratefulness toward all the people who have been integral to my son's recovery," Bridges said. "It's not just the Coast Guard or the Air Force, or the doctors or the nurses. It's all of those people."

"Carnival Venezia's team worked with United States Coast Guard and Air Force officials to adjust its course Saturday so a medical helicopter could rendezvous with the ship when a guest on board needed treatment ashore. The ship then resumed its route to New York, arriving as scheduled Monday morning," Carnival said in a statement to ABC News.

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Gayle king, kate upton model for 60th sports illustrated swimsuit issue.

Journalist Gayle King, plus-sized model Hunter McGrady and returning stars Chrissy Teigen and Kate Upton pose on separate covers unveiled on Tuesday for Sports Illustrated's 60th annual swimsuit issue.

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Meet the 81-year-old ceo who built a $10.4 billion luxury cruise line tailored just for baby boomers: ‘they’re the richest group we have around’.

A veteran cruise attendee at just 24 years old, Julia Wilcox is used to her inbox flooding with promotional emails from cruise lines courting loyal customers. But Wilcox, who vlogs her cruise experiences on TikTok , said one cruise line takes a more idiosyncratic approach to their marketing: Two or three times a month, she’ll get thick and glossy paper envelopes in the mail from Viking Cruises, the luxury cruise line which with she took a 10-day trip in January 2023. It’s the only cruise company that sends her paper mail—and it does so persistently.

“I get so much paper mail from Viking. I'm like, this is insane,” she told Fortune . “You could send me on a free cruise for the amount of paper and things that you send me.”

While anomalous in its marketing strategy, the logic behind Viking’s insistence on sending snail mail makes more sense after Wilcox, a Gen Z TikToker, admitted she’s not the company’s target audience. In fact, she was four decades younger than the cruise guests’ median age of 60 or 70. That’s just how Viking wants it.

“They're the richest group we have around,” Viking CEO Torstein Hagen said in a May 1 CNBC Squawk on the Street interview . “They have the money; they have the time.”

Hagen, who at 81 surpasses his baby boomer target audience, has tailored the cruise to the tastes of the older demographic that holds 70% of the country’s disposable income . There are no kids under 18 allowed, and no casinos aboard. Instead, Viking’s line of 92 vessels—traveling to all seven continents and employing a staff of 10,000—offers walking tours of European cities and cheese tastings.

“It's a quite serene environment for people up in their ages,” Hagen said, “and for curious people who want to go to destinations, not [who want] to go on waterslides and the like.”

Hagen’s strategy has certainly worked thus far. Viking, with a $10.4 billion valuation , raised $1.5 billion in its initial public offering on May 1, the highest of any company this year. Per an SEC filing from last month, Viking experienced 14.4% growth from 2015 to 2023, the biggest leap of any luxury river or ocean cruise during that period.

“We have a very, very clear focus, and that is reflected in all our customer ratings, the rewards we get, and so forth,” Hagen told CNBC. “It doesn't make us as large as the others, but it certainly makes us more attractive to the consumer.”

Viking did not respond to Fortune 's request for comment.

The precision and analytical approach Hagen brings to the company reflects his initial pursuit of physics from the Norwegian Institute of Technology before he came to the U.S. and got his MBA at Harvard. Originally from outside of Oslo, the Norwegian developed his business intuition through failure before success. As CEO of cruise line Royal Viking in the 1980s, Hagen arranged for a $240 million management buyout that failed when a competitor made a surprise purchase of the company. He was soon ousted from the role .

Hagen, who operates the company alongside daughter Karine Hagen, founded Viking in 1997 at 54. He considered it a humble venture composed of  “two guys with two mobile phones and four river ships,” according to the company prospectus . From its maiden voyage, Viking’s goal was, in Hagen’s words , to be a thinking person’s cruise, not a drinking person’s cruise.

Viking has benefited from opportune timing for the cruise industry, namely its recovery from pandemic lockdowns that had wealthy vacationers itching for indulgent respites. Patrick Scholes, managing director of lodging and leisure equity research at Truist Securities, is bullish on the industry’s future because of that high demand.

“People want a vacation,” he told Fortune . “They're looking for something different that they hadn't done for the first two, three years of COVID, which certainly was going on a cruise ship.”

Cruises developed a reputation during the pandemic, as their closed quarters, conducive to contagious disease, sometimes resulted in boats docking early . Even Viking took a hit after 100 passengers on a June 2023 cruise battled norovirus. Companies sweetened deals to win back customers, offering discounts and promises of private beaches. While restaurants and hotel resorts were slow to recover from the pandemic because of labor shortages , cruise ships’ presence on foreign waters meant not having to abide by U.S. wages and employing ample staff of mostly foreign workers. During Wilcox’s Viking cruise, she marveled at the consistent and frequent turndown and cleaning services.

“In that value proposition is the high, consistent level of staffing and service on a cruise ship,” Scholes said. “You've been to a restaurant, you've been to a hotel—staffing is a problem, is a challenge after COVID. And cruise lines have not had that problem.”

Bob Levinstein, CEO of travel agency CruiseCompete, told Fortune Viking especially lives up to its value promise, mastering food, service, excursions, and communication into a reliable product.

“They just really have it nailed down,” he said.

More growth for the company is on the way. Having weathered the pandemic, Viking has 24 ships on order , an option for another dozen, and ambitious plans to expand its Chinese customer base to 150,000 passengers by 2025. Viking’s resilience in a tough time for the industry made the decision to go public a no-brainer for Hagen.

“The private equity firms, at some stage, have to create liquidity from their investments, and they’ve been in now for eight years—so it was as good a time as any,” Hagen told Fortune last month. “During the pandemic, it was not easy, and I think now coming out of that and having good results, that was the natural thing to do.”

But tides turn, and the economic waters buoying the cruise business are no exception. As cruise companies accommodate growing demand by commissioning more ships, the promotional packages and companies’ pricing power will ebb, Scholes predicted.

“This is just economic capitalism,” he said. “Come 2029, we're going to see a lot of new ships, and that's going to be a lot of cabins to fill. It'll be difficult to raise prices.”

There's a reason for Viking to stay level-headed through the industry’s maturation, Levinstein argued. The company’s $1.5 billion IPO was well timed, he said, but it likely won’t make waves for Viking’s future. It’s likely just a way for ownership to stay liquid and pad their wallets.

“That's only about four of the ocean ships—maybe a little less if prices have gone up since they made their last deal,” he said. “But it's not game-changing money.”

The cruise’s humble but established amenities aren’t foolproof, either. “The food definitely was a miss,” Wilcox said of her time aboard a Viking, resulting in the “worst” room service hot dog she’d “ever had.” She heard from other cruisers that the specialty menus the cruise promised to change nightly, but the food items offered have been the same for a decade.

The slip-up in Viking’s reputation of rock-solid amenities may be a strike against the “cookie-cutter” model Hagen touts as a reason for the cruise line’s success, but the CEO remains clear-eyed on the company’s philosophy of streamlined, steadfast service.

“In my belief, the moment you try to do everything for everybody, you know what happens?” he said. “You do nothing well.”

This story was originally featured on Fortune.com

Meet the 81-year-old CEO who built a $10.4 billion luxury cruise line tailored just for baby boomers: ‘They’re the richest group we have around’

A veteran cruise attendee at just 24 years old, Julia Wilcox is used to her inbox flooding with promotional emails from cruise lines courting loyal customers. But Wilcox, who vlogs her cruise experiences on TikTok , said one cruise line takes a more idiosyncratic approach to their marketing: Two or three times a month, she’ll get thick and glossy paper envelopes in the mail from Viking Cruises, the luxury cruise line which with she took a 10-day trip in January 2023. It’s the only cruise company that sends her paper mail—and it does so persistently.

“I get so much paper mail from Viking. I’m like, this is insane,” she told Fortune . “You could send me on a free cruise for the amount of paper and things that you send me.”

While anomalous in its marketing strategy, the logic behind Viking’s insistence on sending snail mail makes more sense after Wilcox, a Gen Z TikToker, admitted she’s not the company’s target audience. In fact, she was four decades younger than the cruise guests’ median age of 60 or 70. That’s just how Viking wants it.

“They’re the richest group we have around,” Viking CEO Torstein Hagen said in a May 1 CNBC Squawk on the Street interview . “They have the money; they have the time.” 

Hagen, who at 81 surpasses his baby boomer target audience, has tailored the cruise to the tastes of the older demographic that holds 70% of the country’s disposable income . There are no kids under 18 allowed, and no casinos aboard. Instead, Viking’s line of 92 vessels—traveling to all seven continents and employing a staff of 10,000—offers walking tours of European cities and cheese tastings.

“It’s a quite serene environment for people up in their ages,” Hagen said, “and for curious people who want to go to destinations, not [who want] to go on waterslides and the like.”

Hagen’s strategy has certainly worked thus far. Viking, with a $10.4 billion valuation , raised $1.5 billion in its initial public offering on May 1, the highest of any company this year. Per an SEC filing from last month, Viking experienced 14.4% growth from 2015 to 2023, the biggest leap of any luxury river or ocean cruise during that period.

“We have a very, very clear focus, and that is reflected in all our customer ratings, the rewards we get, and so forth,” Hagen told CNBC. “It doesn’t make us as large as the others, but it certainly makes us more attractive to the consumer.” 

Viking did not respond to Fortune ‘s request for comment.

The precision and analytical approach Hagen brings to the company reflects his initial pursuit of physics from the Norwegian Institute of Technology before he came to the U.S. and got his MBA at Harvard. Originally from outside of Oslo, the Norwegian developed his business intuition through failure before success. As CEO of cruise line Royal Viking in the 1980s, Hagen arranged for a $240 million management buyout that failed when a competitor made a surprise purchase of the company. He was soon ousted from the role .

Hagen, who operates the company alongside daughter Karine Hagen, founded Viking in 1997 at 54. He considered it a humble venture composed of  “two guys with two mobile phones and four river ships,” according to the company prospectus . From its maiden voyage, Viking’s goal was, in Hagen’s words , to be a thinking person’s cruise, not a drinking person’s cruise.

Viking has benefited from opportune timing for the cruise industry, namely its recovery from pandemic lockdowns that had wealthy vacationers itching for indulgent respites. Patrick Scholes, managing director of lodging and leisure equity research at Truist Securities, is bullish on the industry’s future because of that high demand.

“People want a vacation,” he told Fortune . “They’re looking for something different that they hadn’t done for the first two, three years of COVID, which certainly was going on a cruise ship.”

Cruises developed a reputation during the pandemic, as their closed quarters, conducive to contagious disease, sometimes resulted in boats docking early . Even Viking took a hit after 100 passengers on a June 2023 cruise battled norovirus. Companies sweetened deals to win back customers, offering discounts and promises of private beaches. While restaurants and hotel resorts were slow to recover from the pandemic because of labor shortages , cruise ships’ presence on foreign waters meant not having to abide by U.S. wages and employing ample staff of mostly foreign workers. During Wilcox’s Viking cruise, she marveled at the consistent and frequent turndown and cleaning services.

“In that value proposition is the high, consistent level of staffing and service on a cruise ship,” Scholes said. “You’ve been to a restaurant, you’ve been to a hotel—staffing is a problem, is a challenge after COVID. And cruise lines have not had that problem.”

Bob Levinstein, CEO of travel agency CruiseCompete, told Fortune Viking especially lives up to its value promise, mastering food, service, excursions, and communication into a reliable product.

“They just really have it nailed down,” he said.

More growth for the company is on the way. Having weathered the pandemic, Viking has 24 ships on order , an option for another dozen, and ambitious plans to expand its Chinese customer base to 150,000 passengers by 2025. Viking’s resilience in a tough time for the industry made the decision to go public a no-brainer for Hagen.

“The private equity firms, at some stage, have to create liquidity from their investments, and they’ve been in now for eight years—so it was as good a time as any,” Hagen told Fortune last month. “During the pandemic, it was not easy, and I think now coming out of that and having good results, that was the natural thing to do.”

But tides turn, and the economic waters buoying the cruise business are no exception. As cruise companies accommodate growing demand by commissioning more ships, the promotional packages and companies’ pricing power will ebb, Scholes predicted.

“This is just economic capitalism,” he said. “Come 2029, we’re going to see a lot of new ships, and that’s going to be a lot of cabins to fill. It’ll be difficult to raise prices.”

There’s a reason for Viking to stay level-headed through the industry’s maturation, Levinstein argued. The company’s $1.5 billion IPO was well timed, he said, but it likely won’t make waves for Viking’s future. It’s likely just a way for ownership to stay liquid and pad their wallets.

“That’s only about four of the ocean ships—maybe a little less if prices have gone up since they made their last deal,” he said. “But it’s not game-changing money.”

The cruise’s humble but established amenities aren’t foolproof, either. “The food definitely was a miss,” Wilcox said of her time aboard a Viking, resulting in the “worst” room service hot dog she’d “ever had.” She heard from other cruisers that the specialty menus the cruise promised to change nightly, but the food items offered have been the same for a decade.

The slip-up in Viking’s reputation of rock-solid amenities may be a strike against the “cookie-cutter” model Hagen touts as a reason for the cruise line’s success, but the CEO remains clear-eyed on the company’s philosophy of streamlined, steadfast service.

“In my belief, the moment you try to do everything for everybody, you know what happens?” he said. “You do nothing well.” 

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