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Tiger Woods wins PGA Tour's inaugural Player Impact Program, which measures popularity

pga tour pip rankings 2022

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Tiger Woods , who hasn't played in a PGA Tour event for more than a year while recovering from injuries suffered in a car wreck, won the tour's inaugural Player Impact Program bonus. The program measures a player's popularity based on a set of criteria.

Woods, a 15-time major champion, collected the $8 million top prize, the tour announced Wednesday. Phil Mickelson , who seemed to indicate in December that he had finished first in the PIP race, was second and will receive $6 million.

Woods took to Twitter on Wednesday to take an apparent jab at Mickelson.

🤷‍♂️ whoops 🤷‍♂️ pic.twitter.com/SkMTGerVOB — Tiger Woods (@TigerWoods) March 2, 2022

Rory McIlroy , Jordan Spieth , Bryson DeChambeau and Justin Thomas will each be paid $3.5 million, while Dustin Johnson , Brooks Koepka , Jon Rahm and Bubba Watson will each collect $3 million bonuses.

Some players, including defending FedEx Cup champion Patrick Cantlay , have criticized the PIP program and said they would rather see the money be rewarded based on on-course performance.

"I think I'm old-school in the respect that I would like the money to be doled out relative to play, and I don't think the PIP does that," Cantlay said last month. "It may be the first departure that the tour has had from rewarding good play to rewarding social media or popularity presence, so I don't like that departure."

The PIP bonus pool was increased from $40 million to $50 million this year. It rewards the top 10 players by an impact score, which is determined by five metrics: their popularity in Google searches, their Q rating, the Nielsen Brand Exposure rating, the MVP index rating and their Meltwater Mentions, which measure the frequency that a player generates coverage across various media platforms.

Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

Tiger Woods beats Rory McIlroy to the PGA Tour PIP race; check out the players who made up the Top 20 (well, 23) in 2022...

pga tour pip rankings 2022

The PGA Tour has confirmed the official results of the 2022 Player Impact Program and as Rory McIlroy revealed the other day, Tiger Woods has won it for a second consecutive season despite only playing nine competitive rounds this year. 

Woods pockets a whopping $15 million for topping the PIP standings in 2022. 

That is up from the $7 million Woods received when winning the inaugural PIP race over Phil Mickelson in 2021. 

Mickelson is of course now on LIV Golf . 

Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

McIlroy, who gave the game all away two weeks ago, finished second to Woods and he collects a cool $12 million . 

This comes just days after McIlroy won his fourth DP World Tour points race on Sunday. 

Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

Jordan Spieth finished in third place and takes home $9 million , with his good friend Justin Thomas in fourth place ( $7.5 million ).

Woods, a winner of 15 career majors and a joint record 82 victories on the PGA Tour, was only able to play nine competitive rounds in 2022 as a result of still recovering from leg injuries sustained in his  horror car crash  of February 2021. 

The former World No.1 also attended a PGA Tour players'  LIV Golf   emergency meeting  in August. 

Woods finished 47th at The Masters, withdrew after three rounds of the US PGA Championship, and then he emotionally missed the cut at the Home of Golf in the 150th Open Championship. 

That was Woods' last appearance on Tour, and potentially his last ever at the famous Old Course at St Andrews, the scene of two of his three Open victories in 2000 and 2005. 

But Woods will return to action in his annual Hero World Challenge in two weeks' time. 

He will then join forces with McIlroy as the golf legends face Spieth and Thomas in the next instalment of The Match . 

Woods is then going to compete with his beefed-up cub Charlie Woods in the PNC Championship just before Christmas. 

Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

Jon Rahm, who won the season-ending DP World Tour Championship for the third time in his career on Sunday, rounds out the top five and he collects $6 million for his efforts. 

Rahm, who somehow remains fifth in the Official World Golf Rankings despite having gone 2-1-4-1 in his four worldwide starts, is also fifth in the PIP race, too. 

The Spaniard called the OWGR "a joke" . 

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Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

Scottie Scheffler , who became World No.1 earlier this year only to lose the title to McIlroy last month, finished in sixth place.

That was one spot ahead of Xander Schauffele , who recently shut down a rumour he was headed to LIV Golf in 2023. 

England's Matt Fitzpatrick makes a welcome move into the Top 10 for the first time in eighth position.

Will Zalatoris (ninth) and Tony Finau (10th) also broke into the Top 10 for the first time. 

PIP results are in! Complete results attached. Tiger wins! Rory second! Collin Morikawa 11th — again — by a heartbreaking margin! pic.twitter.com/XdNVtigrkc — Dylan Dethier (@dylan_dethier) November 22, 2022

Collin Morikawa will no doubt be *thrilled* to see himself in 11th place again. 

The two-time major champion was miffed about missing the top 10 last year! 

Of the remainder of PGA Tour stars, the one surprise is to see Patrick Cantlay finish so far down the list in 19th. 

Rickie Fowler , Adam Scott and Jason Day also made up the top 20. 

The 2022 PIP ranking was based on objective, third-party data measurement: 

1) Internet Searches: Number of times a player's name is searched using Google 2) Earned Media: Number of unique news articles that include a player's name 3) TV Sponsor Exposure: Duration (time) that a player's sponsor logo(s) appeared on screen during Saturday and Sunday PGA Tour telecasts. 4) Awareness: A player's general awareness score among broad US population 5) Social Media: Social media score that considers a player's reach, conversation and engagement metrics.

The PIP program this year was paid out to the Top 20 finishers, double what it did in its first year. 

However, the PGA Tour also included three additional players to the Top 20 who would have made the list under the slightly amended criteria that will come into effect in 2023.

These players include Hideki Matsuyama (11), Cameron Young (15) and Sam Burns (20). 

Here's a look at the final 2022 PIP results and the money each player earned: 

Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP payouts!

These were the PIP results in 2021: 

1. Tiger Woods  ($8 million) 2. Phil Mickelson  ($6 million) 3. Rory McIlroy  ($3.5 million) 4. Jordan Spieth  ($3.5 million) 5. Bryson DeChambeau  ($3.5 million) 6. Justin Thomas  ($3.5 million) 7. Dustin Johnson  ($3 million) 8. Brooks Koepka  ($3 million) 9. Jon Rahm  ($3 million) 10. Bubba Watson  ($3 million)

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Report: Tiger Woods Beats Rory McIlroy To Top 2022 PIP Standings

The AP reports that Woods has won the award for the second year running, despite McIlroy's hugely successful 2022

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Tiger Woods during the second round of the 150th Open

The results of this year’s Player Impact Program (PIP) award are not expected to be confirmed for several weeks, but, according to a report from the AP's Doug Ferguson , Tiger Woods will claim the honour for the second year running, with Rory McIlroy taking second place.

The 15-time Major winner beat Phil Mickelson to first prize in 2021 . That was in spite of him not playing a tournament as he recovered from a career-threatening leg injury sustained in a car accident at the start of the year.

While Woods has played three tournaments in 2022, it is still far fewer than McIlroy, who has enjoyed a hugely successful year, which included top-10 finishes in all four Majors and a record-breaking third FexEx Cup win. As for Woods, his best-placed finish in 2022 was 47th in his comeback tournament, the Masters at Augusta National . Since that performance, his ongoing injury issues have been more apparent. He withdrew from the PGA Championship after three rounds and missed the cut at the 150th Open at St Andrews in July.

Of course, the bonus, which this year has a prize pool of $100m, up from last year’s $40m, does not take into account performance but rather metrics determining which players have resonated the most with fans and the media. Those include broadcast exposure and media mentions. Meanwhile, as well as the significantly increased prize pool, the 2022 award has also been expanded to include the top 20 players rather than the top 10.

While McIlroy confirmed he had finished top in all but one category that determines the PIP award, it appears it has not been enough to finish ahead of one of the legends of the game. Nevertheless, it has been an extremely lucrative year for the 33-year-old, with his PIP money seeing his earnings soar to $40,354,566.

Earlier in the week, it was confirmed that Woods will team up with McIlroy for the seventh edition of The Match - an exhibition tournament where the pair will take on Justin Thomas and Jordan Spieth .

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Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.

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Tiger woods beats phil mickelson for $8m pga tour player impact program bonus; top 10 revealed, share this article.

pga tour pip rankings 2022

Tiger Woods has won the PGA Tour’s first annual Player Impact Program, the controversial $40 million scheme that rewards players on their ability to engage fans , regardless of on-course performance. Woods receives a bonus of $8 million, according to figures obtained by Golfweek Wednesday morning.  

Woods appeared at just one tournament in 2021, the PNC Championship in December, at which he finished second with his son, Charlie. Woods narrowly edged Phil Mickelson for the top prize. Mickelson receives $6 million for finishing second.  

In a December 29 Twitter post that was widely reported by media, Mickelson claimed to have won the PIP . At the time, the PGA Tour confirmed to Golfweek that the program didn’t conclude until Dec. 31 and that there was a lag time of several weeks in metrics being reported, which meant the impact of Woods’ appearance at the PNC Championship had still to be measured.  

The final PIP standings were audited by Grant Thornton and presented to the board of the PGA Tour at a meeting Tuesday night in Winter Park, Florida. A spokesperson for the PGA Tour declined to confirm the accuracy of the final standings to Golfweek .  

The Player Impact Program began in secret in January 2021. Its existence was revealed by Golfweek on April 20. The PIP uses a range of metrics designed to calculate a Tour player’s level of fan engagement, including their popularity in Google search, their Nielsen Brand Exposure rating, and Meltwater Mentions, among others.   

The creation of the PIP was seen as a reaction to the threat posed by the Saudi Arabian-funded Super Golf League, which is attempting to lure top players with guaranteed money. The PIP program represented the first time that the PGA Tour offered bonuses to members that were unrelated to their performance on the golf course.  

In 2022, the PIP program will grow to $50 million.  

Here’s a look at the entire list:

10 Bubba Watson

pga tour pip rankings 2022

Bubba Watson of the United States plays his shot from the third tee during the first round of the QBE Shootout at Tiburon Golf Club on December 10, 2021, in Naples, Florida. (Photo by Cliff Hawkins/Getty Images)

Total PIP Award: $3 million

Jon Rahm

Jon Rahm (Orlando Ramirez-USA TODAY Sports)

8 Brooks Koepka

Honda Classic

Brooks Koepka during the Honda Classic Pro-Am in Palm Beach Gardens, Feb. 26, 2020. (Photo: Allen Eyestone/The Palm Beach Post)

7 Dustin Johnson

Farmers Insurance Open

Dustin Johnson acknowledges the crowd after a putt on the first green during the first round of the Farmers Insurance Open golf tournament at Torrey Pines Municipal Golf Course, South Course. Orlando Ramirez-USA TODAY Sports

6 Justin Thomas

CJ Cup 2021

Justin Thomas of the United States plays a practice round prior to THE CJ CUP at The Summit Club on October 13, 2021, in Las Vegas, Nevada.

Total PIP Award: $3.5 million

5 Bryson DeChambeau

pga tour pip rankings 2022

Bryson DeChambeau of the United States reacts on the second hole during the second round of the BMW Championship at Caves Valley Golf Club on August 27, 2021, in Owings Mills, Maryland. Photo by Tim Nwachukwu/Getty Images

4 Jordan Spieth

Jordan Spieth

Jordan Spieth holds onto the flag on the 156th green during a practice round for the British Open at Royal St. George’s in Sandwich, England, Tuesday, July 13, 2021. Photo: Ian Walton-AP

3 Rory McIlroy

The Northern Trust - Round Two

Rory McIlroy of Northern Ireland walks to the 16th tee during the second round of The Northern Trust, the first event of the FedExCup Playoffs, at Liberty National Golf Club on August 20, 2021, in Jersey City, New Jersey. Photo by Sarah Stier/Getty Images.

2 Phil Mickelson

Phil Mickelson

Phil Mickelson stands on the first hole tee during the final round of the Fortinet Championship at Silverado Resort and Spa on September 19, 2021, in Napa, California. Photo by Meg Oliphant/Getty Images

Total PIP Award: $6 million

1 Tiger Woods

PNC Championship 2021

Tiger Woods looks on from the range during the final round of the PNC Championship at the Ritz Carlton Golf Club Grande Lakes on December 19, 2021, in Orlando, Florida. Photo by Sam Greenwood/Getty Images

Total PIP Award: $8 million

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REPORT: Tiger Tops 2022 PIP Rankings for 2nd Consecutive Year

mm

AP’s Doug Ferguson has reported that Tiger Woods has topped the PIP rankings for the second consecutive season.

The official PIP list will be released in the coming weeks.

            View this post on Instagram                         A post shared by Tiger Woods (@tigerwoods)

Despite Rory McIlroy dominating headlines this year for his stellar play and strong backing for the PGA Tour, Tiger again leads the program based on criteria like Google searches, brand exposure, and social media influence. Rory will still receive $12m for making second place, alongside a huge financial payout for his efforts on and off the course this season.

As we know, Tiger played in only a handful of competitive tournaments and missed the cut in the Open, as well as WD’ing from the PGA on Saturday.

His performance at Augusta was arguably one of his most impressive, making the cut despite clearly being in immense pain following his car accident in 2021. Tiger topped the PIP in 2021 largely due to widespread interest in his rehab and whether we would see him play again.

2022 has brought its own set of challenges with combating LIV Golf, and Tiger touched down in Delaware to attend the players-only meeting.

In 2023, the top 20 players will receive their PIP bonus after playing in 13 ‘elevated events’ that they qualify for, as well as three non-elevated events.

Tiger may receive future exemption due to serious injury and can still qualify for his PIP payout. He once again proves he is the needle and still remains the most marketable, most sought-after man in the sport.

Cover Image Via Sportsnet

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Patrick joined us in May 2022 with a strong passion for the game and a writing style to match. He is a good golfer, originally from Cumbria in the UK, and now living in British Columbia, Canada. He focuses on writing opinion pieces while keeping up to date with LIV Golf, Tour events and Major championships, providing good insights into the professional game. His best golf memories are shooting 72 with a double on 18, running the Golf Society at Lancaster University, and steering them to the first ever Varsity win against rivals York. His favorite club is his Scotty Cameron Newport 2.0, and his favorite event is the Masters!

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Tiger Woods remains No. 1 in PGA Tour PIP rankings

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PGA Tour, Tiger Woods

Tiger Woods once again finds himself on top of a list.

On Tuesday, the PGA Tour announced its 2022 Player Impact Program (PIP) rankings that awards members who generate the most positive interest for the Tour.

This year’s PIP rankings were based more on broadcast TV exposure and media mentions compared to last year’s criteria that leaned more on social media.  

Unlike its inaugural rankings last year, the PGA Tour expanded its list from 10 to 20 players and increased the payout to $100 million.

Despite playing in a few events this season , 15-time major winner winner Tiger Woods ranked No. 1 for the second consecutive year, earning the top monetary result of $15 million. This year’s top prize is a $7 million increase after Woods received $8 million in the inaugural standings last year.

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Tiger Woods and the PGA Tour PIP rankings

Jul 14, 2022; St. Andrews, SCT; Tiger Woods tees off on the fourth hole during the first round of the 150th Open Championship golf tournament at St. Andrews Old Course. Mandatory Credit: Michael Madrid-USA TODAY Sports

Woods is expected to ramp up his golf activity next month by playing in the Hero World Championship Dec. 1-4, The Match on Dec. 10 and could appear with his son, Charlie, at the PNC Championship Dec. 15-18. Woods has yet to announce his commitment to play with his son for the PGA Tour Champions event.

Rory McIlroy, who won his third FedEx Cup title and returned to the top spot in the Official World Golf Rankings , finished second in the PIP rankings, earning $12 million. McIlroy is coming off winning the DP World Tour’s Race to Dubai this past weekend.

Jordan Spieth finished third and claimed $9 million and Justin Thomas finished fourth, winning $7.5 million.

The top four players in the PIP rankings have already committed to playing in the latest version of Capital One’s The Match on Dec. 10 that features a two-on-two battle with Woods and McIlroy on one team and Spieth and Thomas on the other.

Former World No. 1 Jon Rahm, who won the DP World Championship this past weekend, finished fifth and took home $6 million.

After winning four tournaments in six starts, highlighted by taking home his first green jacket at Augusta National last season, Scottie Scheffler was sixth in the PIP rankings winning $5.5 million.

Xander Schauffele, who won three events last season, 2022 U.S. Open Champion Matt Fitzpatrick, 2021 PGA Tour Rookie of the Year Will Zalatoris and Tony Finau, who has won three tournaments in his last seven starts, round out the top-10. All four players received $5 million each.

Nos. 11-15 in the rankings were Collin Morikawa, Shane Lowry, Kevin Kisner, Max Homa and Billy Horschel. All five players took home $3 million each.

Adam Svensson earns first PGA Tour victory at RSM Classic

Rickie Fowler, Adam Scott, Jason Day, Patrick Cantlay and Viktor Hovland round out the top 20 and each player received $2 million.

The PIP rankings continue to be adjusted for next year. As a result, Hideki Matsuyama, Cameron Young and Sam Burns also earn $2 million each.

These rankings come on a week without a PGA Tour tournament this weekend and the Hero World Challenge next on the schedule that will feature a lot of these players in the field.

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Tiger Woods beats out Rory McIlroy in race to collect $15 million prize from PGA Tour Player Impact Program

The 15-time major winner beat out his friend and business partner to secure his second consecutive pip bonus.

The 150th Open - Day Two

Tiger Woods winning a golf competition in 2022 would have been a remarkable thought at the start of the year, but he'll have to settle for a big win off the course. Woods has finished first in the PGA Tour's Player Impact Program for the second consecutive year, this time coming in just ahead of his friend and business partner, Rory McIlroy.

Woods will collect $15 million for this acheivement while McIlroy takes home $12 million. Just below them in the rankings is another pair of good friends in Jordan Spieth and Justin Thomas as the undefeated Presidents Cup duo finished third and fourth, respectively, with Jon Rahm rounding out the top five. The top four are scheduled to play in The Match VII on Dec. 10 in a 12-hole exhibition to benefit relief efforts for Hurricane Ian.

Woods took first last year even though he didn't play a single competitive round of golf on the PGA Tour. That first-place finish was worth $10 million; this year's prize was slightly more at $15 million, as the overall purse for the PIP was raised from $40 million in 2021 to $100 million in 2022, according to PGA Tour commissioner Jay Monahan earlier this year at the Tour Championship. 

Woods only played nine total rounds in 2022 and ranked 41st in Nielsen Brand Exposure which essentially measures the amount of TV time a player receives during weekend coverage. Woods was able to overcome this shortcoming by ranking first in the four other categories.

2022 PIP Scoring Criteria

  • Google:  Google search data
  • Meltwater: Mentions in the media
  • Nielsen:  Exposure on weekend TV coverage 
  • Q-Score: Awareness among the general public
  • MVP Index: Social media engagement and reach

The Tour has upped its prize money across the board this year and into 2023. Not only did it take the PIP fund from $40 million to $100 million, but it also expanded the pool of recipients from 10 to 20, raised several PGA Tour purses to $20 million and continues to invest in the FedEx Cup prize fund (it moved from $15 million a year ago to $18 million this year).

This is welcomed news for two-time major winner Collin Morikawa. The last man out in 2021, Morikawa remained in the 11th spot in the rankings, but unlike last year, will be rewarded a payout amounting to $3 million. Social media guru Max Homa, fan-favorite Rickie Fowler and Australian heartthrob Adam Scott all check in within the 11-20 range in the standings. 

2022 PIP Results, Payouts

Players who would have qualified under 2023 criteria, what's new in 2023.

Matsuyama, Young and Burns may not have cracked the top 20 in the 2022 PIP, but the PGA Tour went ahead and wrote them a check anyways. All three would have been inside the magic number if the new criteria was in place, which limits the social media aspect of the scoring. The MVP Index and the Q-Score will be replaced by MARC Golf Fan Awareness and MARC General Population Awareness. These two new categories will serve as an easier way to measure a player's popularity among adults and golf fans.

Why is the PIP important?

Outside of the influx of money to the PGA Tour's top players, the PIP will be used as a key identifier moving forward. The top 20 players in the PIP this year will be expected to play the Tour's new elevated schedule in 2023, which includes 13 non-majors with massive prize money and, ostensibly, all the top players in the world. 

This flood of cash was built to combat LIV Golf and the players who have left the PGA Tour for significant raises. Interestingly, one of LIV's participants actually had one of the best takes about Tiger and the PIP I've seen. Pat Perez spoke about it at the Genesis Invitational way back in February when he was still part of the PGA Tour.

"It's kind of a joke, but like I said, the PIP program's kind of a joke," said Perez. "Give Tiger the 40 [million] and say we owe you another zero. They owe Tiger $400, $500 million easily. There should be no program. Here you go, here's 50, thanks for being incredible, here's the money we owe you because you brought in hundreds of millions of dollars to us. Guys like me, to be able to make, you know, a couple million dollars a year is unbelievable and it's only because of him. It's only because of him, you know. So like I said, I'm in line with Tiger. But if Phil is pushing for more money towards our tour and fighting for it, that'd be great, but he seems to be so on the Saudi side that it's hard to believe that he's actually fighting for that."

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$140 value for less than $1/week

2023 PGA Tour PIP Results: Rory McIlroy gets huge bonus for Player Impact Program win

Rory McIlroy earned an incredible amount of money in 2023.

Ross Kinnaird/Getty Images

A lot can be said about PGA Tour star Rory McIlroy’s performance in 2023, but one thing is for sure: he made a whole lot of money. And McIlroy’s financial haul grew rapidly on Thursday, when it when it was announced that he had come out on top of the PGA Tour’s Player Impact Program .

For some background, the Player Impact Program was instituted by the PGA Tour back in 2021 to reward high-profile golfers with huge bonuses. The rankings are based on five categories: Internet Searches, Earned Media, TV Sponsor Exposure, General Population Awareness and Golf Fan Awareness.

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The PGA Tour gives mega-millions to its stars. Some pros hate it

In all, an incredible $100 million was doled out to the top-20 players, and McIlroy topped the list, earning a $15 million bonus.

Tiger Woods , who came in first the last two years , fell to second for a check worth $12 million.

Check out the full results below.

2023 PGA Tour Player Impact Program (PIP) Results

1. Rory McIlroy — $15 million 2. Tiger Woods — $12 million 3. Jon Rahm — $9 million 4. Jordan Spieth — $7.5 million 5. Scottie Scheffler — $6 million 6. Rickie Fowler — $5.5 million 7. Viktor Hovland — $5 million 8. Justin Thomas — $5 million 9. Tommy Fleetwood — $5 million 10. Max Homa — $5 million 11. Xander Schauffele — $3 million 12. Jason Day — $3 million 13. Tony Finau — $3 million 14. Collin Morikawa — $3 million 15. Matt Fitzpatrick — $3 million 16. Wyndham Clark — $2 million 17. Cameron Young — $2 million 18. Justin Rose — $2 million 19. Patrick Cantlay — $2 million 20. Brian Harman — $2 million

Amazingly, the $15 million bonus isn’t the only multi-million check McIlroy received this week. On Sunday, McIlroy officially won the DP World Tour’s season-long Race to Dubai, making nearly $2 million for his efforts.

That alone would be an on-course income any pro golfer could be happy with, but it doesn’t come close to representing all of McIlroy’s winnings this year. He also made just under $14 million in official PGA Tour money.

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Tour Changes

Why the PGA Tour's Player Impact Program just became more important—and more lucrative—moving forward

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Cliff Hawkins

In sum and dollar signs and significance, the PGA Tour’s Player Impact Program is expanding.

Commissioner Jay Monahan announced a number of enhancements to the tour and its schedule during a Wednesday press conference at the season-finale Tour Championship in Atlanta, changes made to incentivize the game’s top talent to remain on the PGA Tour rather than defect to LIV Golf. One of the conduits to accomplish that will be through the PIP initiative, which was created last year to financially reward the most popular players.

The inaugural program somewhat backfired; five of the 10 winners in 2021—Phil Mickelson, Bryson DeChambeau, Dustin Johnson, Brooks Koepka and Bubba Watson—have left the tour for the Saudi-backed circuit. However, the improvements announced Wednesday to the PIP have broadened its scope.

MORE: PGA Tour adds more 'elevated' events, gets top players to commit to play more together

What initially catches the eye is the dramatic bump in payouts. Last year $40 million was spread among those on the list. After an earlier announcement that the PIP would be $50 million this year, Monahan said Wednesday the PIP will be handing out $100 million in bonuses. The list is also doubling, from 10 players to 20.

But perhaps the most consequential alteration is what making the PIP list does for a player going forward.

In 2023, the tour is moving to a new schedule, one in which will feature 12 elevated events, in addition the majors and the Players Championship, and a commitment from the game’s “top players” to compete in at least 20 tournaments. A “top player” will now defined by the tour as an individual who finishes in the top 20 in the PIP, meaning make the list grants invites into the tour's biggest events featuring the biggest purses.

Eight of the elevated events have been announced—the three legs of the FedEx Cup Playoffs, Genesis Invitational, Arnold Palmer Invitational, Memorial, WGC-Dell Match Play and the Sentry Tournament of Champions. Four other events will be announced at a later date.

MORE: Inside the new PGA Tour program that guarantees exempt tour players will make $500K a season

Some of the existing PIP criteria will be adjusted, such as removing the Q-Score and social-media criteria, and expanding “awareness criteria” to capture the awareness from casual and core fan base. Monahan acknowledged players could gain entrance into the elevated events strictly based on their PIP standing rather than on-course performance. While there is some ambiguity on that front, Monahan said more answers will be coming shortly.

“When we come back and announce when what we're doing with those four events, where those events are being played, what the eligibility requirements are for, what field sizes are, these are the lot of the things that we're going to be working through over the next 45 to 60 days, we'll be able to answer that uniformly,” Monahan said.

The PIP changes will begin immediately for the 2022 list. Monahan said the changes were vital to the threat the tour faces and enhance the product delivered to fans.

“For us, what we're trying to do is to make certain that as we look to '23, one, the best players in the world continue to play on the PGA Tour, be committed to the PGA Tour, and the Player Impact Program is something we've been … I've said it before, after two years we were going to be looking at it and assessing it,” Monahan said. “And as we think about the changes we're making to the competitive schedule, making this commitment to PIP now, making it retroactive, that's something that I suggested to our board coming out of the PAC and wanted to make certain that we had that announcement and we're making this announcement concurrent with the schedule announcement that we're making today.

“It's atypical, but I think when you're in a situation like this, that's understood.”

MORE: PGA Tour shuts down big rumor about its future

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Meet Phil Kenyon, the man behind Scottie Scheffler’s incredible putting turnaround 

11 Min Read

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Scottie Scheffler was on his plane headed home to Dallas when he sent the text. 

Tired from a long season and disappointed with how it had finished, Scheffler was ready to get away, put the clubs down and unwind before the Ryder Cup later that month. Something gnawed at him, though. 

A few hours earlier, Scheffler had wrapped his 2022-23 PGA TOUR season on a low note at East Lake Golf Club, finishing a distant 11 shots behind FedExCup champion Viktor Hovland. Scheffler started the week 10-under, first on the Starting Strokes leaderboard, but finished at only 11-under, tied for sixth. He’d left too many tournaments with that feeling. He won twice, yes, but given that his ball-striking recalled peak Tiger Woods, it felt like Scheffler’s obvious weak spot – his putting – had kept him from having a historically great season. He needed reassurance that he was heading in the right direction, that he could get past this glaring inefficiency and to the victories that were on the other side. 

Phil Kenyon was as surprised as anyone to see the text come through. A renowned European putting coach, he is used to players reaching out to have him look at their putting, but Scheffler was never going to be one of them. For 27 years, the only coach he ever had was Randy Smith. Kenyon and Scheffler had only exchanged hellos a few times. They didn’t really know each other. But Scheffler knew Kenyon’s reputation, and he knew he had exhausted all his internal options. So Scheffler reached out, asking for help. 

Within three days, Kenyon was in Dallas working with Scheffler. By the time the Ryder Cup came around, Kenyon’s teachings were taking hold. A year later, the partnership between Scheffler and Kenyon looks like one of the most consequential in recent memory. Scheffler’s putting drastically improved under Kenyon’s tutelage. He went from one of the best players in the world to the unquestioned dominant force in golf, winning seven times in 2024, including THE PLAYERS Championship, the Masters and the Olympics. 

Kenyon is quick to deflect praise; the understated Englishman prefers to lurk in the background. His pupils feel differently, happy to see Kenyon’s spotlight grow, as it will at The Royal Montreal Golf Club this week. Four Kenyon clients – all Americans – are playing in the Presidents Cup. Along with Scheffler, Kenyon works with Max Homa, Keegan Bradley and Russell Henley. He has seven clients in the world’s top 40. 

Scottie Scheffler (right) smiles as he speaks to Byeong Hun An (left) and putting coach Phil Kenyon (middle) during practice for the U.S. Open at Pinehurst Resort. (Keyur Khamar/PGA TOUR)

Scottie Scheffler (right) smiles as he speaks to Byeong Hun An (left) and putting coach Phil Kenyon (middle) during practice for the U.S. Open at Pinehurst Resort. (Keyur Khamar/PGA TOUR)

“Phil’s brilliant,” said Homa, who made the U.S. team as a captain’s pick. “He's definitely the most knowledgeable person I've ever talked to about putting.”

“He’s a very unassuming character,” said Justin Rose, another Kenyon client. “He doesn’t look for the limelight, but I’m glad he’s got it.”

It was Scheffler’s year. Those that know the backstory, though, know it was also Kenyon’s. 

It’s Tuesday of the RBC Heritage, and Kenyon is the first man on the Harbour Town putting green. Less than 48 hours removed from Scheffler winning the Masters, the Texan isn’t in Hilton Head, South Carolina, yet. He won’t come until Wednesday, but Kenyon has plenty to do. 

Matt Fitzpatrick shows up shortly after 7 a.m. They have the putting green to themselves, working through issues that popped up on the weekend at the Masters, where Fitzpatrick shot 73-75 to finish T22. Kenyon watches as Fitzpatrick practices a series of 5-foot putts. Kenyon’s white Odyssey bucket hat obscures much of his face, and the effect of his white polo, white sunsleeves and white pants getup is to project Kenyon as a bit of a blank canvas. In a sense, that’s what he is.

After about 90 minutes of work, Fitzpatrick leaves for the range, Kenyon stays, and Rose arrives ready for a similar debrief. This repeats throughout the day, with one Kenyon client replacing another on the putting green. Each is scheduled for a specific time slot, which has become necessary as his client list has grown. Regularly on TOUR practice greens from sunup to sundown, he won’t leave Harbour Town till 6 p.m., when he wraps with Tommy Fleetwood. Plenty have met the criteria for the “busiest man in golf” title, and while Kenyon wouldn’t want the recognition, he’s certainly in contention for it. What’s drawn this long list of clients to him is a coaching style that defies categorization. 

There is no putting philosophy that Kenyon ascribes to. The game of golf is an art form, and putting is the most abstract of skills. There are three fundamentals – starting the ball on line, speed, and green reading – and there are many ways to master each. There is no "Phil Kenyon Putting Method" that could be taught in a textbook. Each player’s putting is a different puzzle Kenyon hopes to solve with different solutions; he believes coaching isn’t so much about what you know, but how you communicate it to others.

Scottie Scheffler on working on his golf game

“I've talked to people who say that when they have worked with Phil, it hasn't been technical at all,” Homa said. “I've talked to people that said maybe it was too technical, so he has a lot of range. I think that's important. And then once you as a player explain to him what you like, I feel like he has all of those, the capability to do any of it.”

How he works with Fitzpatrick is different than how he works with Fleetwood or Rose or Homa or Henley or Bradley or Scheffler. With Fitzpatrick, Kenyon is speaking in numbers. Fitzpatrick knows his statistical tendencies on every putt distance and break, and Kenyon helps craft drills to address the analytical Fitzpatrick’s deficiencies. At the same time, Fitzpatrick is not technical with the mechanics of his putting stroke. Once he knows the numbers, he’s using feels to prescribe an answer. Contrast that with Rose, whose technique is the bedrock of everything else he does on the greens. With Rose, Kenyon is hyper-focused on technique. By understanding the nuts and bolts, Rose can then narrow everything down to a simple playable feel. 

“Obviously you get guys who don’t know anything about putting, and they're just great putters because it can be an art form and it can be a science,” Rose said. “And I think that you can get lost in the middle where you are half creative, half science, and you don't quite know how to apply them together. And I feel like Phil's really helped me with that side of things.

“Sometimes the more you learn about putting, it doesn't necessarily make you a better putter. And with Phil’s help, I think I've begun to learn what really matters to me.”

Others, like Homa, utilize AimPoint as a central tenet to their putting philosophy. That’s in opposition to Scheffler, who has a very traditional green-reading style. 

When Kenyon and Scheffler linked up, the world No. 1 felt he was using his hands too much through the stroke, comparing it to a similar issue in college with his full swing, where his hands were too often underneath the club. It was manifesting in his putting stroke, causing too many heel strikes and pulls. Kenyon helped Scheffler clean up his technique, and with those feels engrained, pushed Scheffler to feel more athletic with his putting stroke. 

“I feel like I'm in a place with my putting where I can use my feel, my instincts to kind of turn off and just go there and try and hit putts and be OK with the result whether it goes in or doesn't,” Scheffler said last December at the Hero World Challenge.

Scheffler putted well that week, his first stroke-play event since connecting with Kenyon a few months earlier.  With a 20-under total, Scheffler won the tournament by three over Sepp Straka.

The result at the Hero was the first indication that Scheffler’s peers might have their hands full in 2024, and when he found the final puzzle piece – switching putters – it was the catalyst for one of the best seasons in the past quarter century. Scheffler tested “around a dozen” putters over a several-week stretch at the beginning of this year. Kenyon wanted to see what different alignment aids might help Scheffler’s setup. They ultimately landed on a TaylorMade Spider Tour X, a mallet-style putter, to replace his trusty blade. 

“He was using a line of the ball to help his alignment because of a certain bias that he would have,” Kenyon said. “When we tested that putter, he could aim it really, really well. The configuration of the club helped him and then getting rid of a line of ball helped even more. That was one of the things at the time that he needed to do. He’s so competitive sometimes he tries too hard and that change really helped him work on some aspects of his routine, which was more about freeing him up.”

Behind the scenes as putting coach Phil Kenyon (second from the left) speaks with PGATOUR.COM writer Paul Hodowanic (right) during the first round of the TOUR Championship at East Lake Golf Club. (Keyur Khamar/PGA TOUR)

Behind the scenes as putting coach Phil Kenyon (second from the left) speaks with PGATOUR.COM writer Paul Hodowanic (right) during the first round of the TOUR Championship at East Lake Golf Club. (Keyur Khamar/PGA TOUR)

Behind the scenes as putting coach Phil Kenyon (right) speaks with PGATOUR.COM writer Paul Hodowanic (front, second to the left) during the first round of the TOUR Championship at East Lake Golf Club. (Keyur Khamar/PGA TOUR)

Behind the scenes as putting coach Phil Kenyon (right) speaks with PGATOUR.COM writer Paul Hodowanic (front, second to the left) during the first round of the TOUR Championship at East Lake Golf Club. (Keyur Khamar/PGA TOUR)

Scheffler put the new putter in play at the Arnold Palmer Invitational presented by Mastercard and won the event, along with three of his next four starts. Everything finally clicked; almost all of the close calls were turning into victories. Scheffler gained strokes on the greens this year, more than enough to compliment his elite ball-striking. His frustration has disappeared almost entirely; his lone deficiency has become an asset. 

“I think (Scottie’s) strength of mind is underestimated by many,” Kenyon said. “He's probably the most competitive person I've met.”

By the time Scheffler won the FedExCup in August with Kenyon firmly ensconced in his stable of coaches, the narrative of how the world No. 1 fixed his putting was clear.

Still, not many knew much about Kenyon himself.

Kenyon grew up in Southport, England, a seaside town north of Liverpool known for its golf. His home was minutes from the world-famous Royal Birkdale Golf Club, a staple in The Open Championship rota. In Southport, golf is part of everyday life, and it quickly became Kenyon’s obsession. Kenyon was mentored by Harold Swash, a friend of Kenyon’s father and a world-renowned putting coach known as “Britain’s Putting Doctor.” Swash worked with the likes of Nick Faldo, Padraig Harrington, Darren Clarke and Lee Westwood. 

“He helped me with my putting as soon as I could pick up a putter,” Kenyon said. 

Kenyon played at John Moore University in Liverpool, where he also received a master’s degree in sports science and psychology before turning pro in 2000. He spent five years on the European mini-tours, funding his career by coaching part-time with Swash. In 2005, Kenyon quit playing and joined Swash’s academy full-time. Nearly 20 years later, Kenyon runs the academy, which still bears his mentor’s namesake: Harold Swash Putting School of Excellence. Swash passed away in 2016 at age 83. 

In the early days of his coaching career, Kenyon was Swash’s “cameraman and dogsbody,” handling remedial tasks around the academy. Slowly, Kenyon took on some of Swash’s lesser-known clients, building up his own rapport and credibility. That’s when he began working with Fleetwood, who as a teenager had worked with Swash and became familiar with Kenyon as Swash’s assistant. Eventually, Swash would age out of full-time work, and more of his clients, like Fleetwood, would transition to Kenyon. 

“I've known Phil for so long, and because we’re so close sometimes you forget how world-renowned he is as a coach,” Fleetwood said. 

Kenyon’s big break came when Henrik Stenson brought him aboard. Stenson had already won THE PLAYERS Championship in 2009 when he took a chance on Kenyon a year later. He was a Swash client but was looking for someone more present on TOUR week-to-week as his putting and play fell off, Stenson dropping out of the top 200 in the Official World Golf Ranking. Within two years he was back in the winner’s circle and back in the top 10 of the OWGR. Kenyon was Stenson’s putting coach during his 2016 Open Championship victory. 

Kenyon’s never been more in demand than now. While he’s worked with the likes of Clarke, Westwood, Francesco Molinari and Rory McIlroy during their primes, his current clientele is as accomplished as it has been at any point in his career. Kenyon added Russell Henley as a client around the same time as Scheffler, with similar results. This year, Henley ranked 37th in Strokes Gained: Putting after four consecutive seasons outside the top 100. 

It is Scheffler’s incredible journey, though, that speaks loudest for the putting coach. 

Kenyon was with Scheffler in the run-up to the TOUR Championship at East Lake, but once Scheffler strode onto the first tee, Kenyon headed home to Europe. His work was done. 

Four days later, so was Scheffler’s. He stood on the 18th green Sunday night and received the Calamity Jane trophy, a replica of the famous Bobby Jones putter given to the winner of the TOUR Championship. Asked to hit a putt with Calamity Jane, Scheffler casually set up over a 30-footer and drained it. He smiled and walked off toward the parking lot.

Somewhere in England, a former cameraman and dogsbody was smiling.

IMAGES

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  3. 2022 PGA Tour PIP results: Surprises, takeaways from $100 mil giveaway

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  5. Tiger Woods Wins PGA Tour PIP for 2022

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COMMENTS

  1. Tiger Woods, Rory McIlroy finish 1-2 in PIP rankings

    Tiger Woods was No. 1 in the 2022 PGA TOUR Player Impact Program (PIP) for the second straight year, the 82-time TOUR winner earning the top impact bonus of $15 million. Rory McIlroy, who won the ...

  2. 2022 PGA Tour PIP results: Surprises, takeaways from $100 mil giveaway

    Unlock $140 of value for $40. News. PIP results are in! Surprises, takeaways from new $100 mil Player Impact Program. By: Dylan Dethier November 22, 2022. Tiger Woods won the $15 million Player ...

  3. PGA Tour 2022 Player Impact Program rankings released

    Rory McIlroy broke the news two weeks ago that Tiger Woods finished first and he finished second in the PGA Tour's 2022 Player Impact Program. On Tuesday the Tour released the official rankings for year two of its lucrative bonus pool. Still recovering from a single-car accident that nearly cost him his leg, Woods won the PIP for a second consecutive year to claim the $15 million prize.

  4. Tiger Woods finishes atop inaugural Player Impact Program

    9. Jon Rahm ($3 million) 10. Bubba Watson ($3 million) The inaugural Player Impact Program, which awarded $40 million to the top 10 finishers, was measured from Jan. 1, 2021, to Dec. 31, 2021, and ...

  5. Tiger Woods, Rory McIlroy, Jordan Spieth headline 23 winners from $100

    However, improvements to the PIP were announced at this year's Tour Championship to broaden its scope. After spreading out $40 million to those on last year's list, the 2022 PIP pool has ...

  6. The PIP explained: PGA Tour reveals details on its controversial new

    Since news of its existence went public in April, the PGA Tour's $40 million Player Impact Program has been something of a punching bag. Its detractors bemoan PIP, as it has come to be known, as ...

  7. Rory McIlroy wins PGA Tour's Player Impact Program, accompanying $15M

    The PGA Tour released the results to players on Wednesday. After Tiger Woods claimed top honors the first two years of the program, Rory McIlroy was the winner in 2023. ... the 2022 and 2023 PIP ...

  8. Tiger wins PGA Tour's inaugural PIP, $8M prize

    The program measures a player's popularity based on a set of criteria. Woods, a 15-time major champion, collected the $8 million top prize, the tour announced Wednesday. , who seemed to indicate ...

  9. Rory McIlroy: Tiger Woods won PGA Tour's 2022 Player ...

    The 15-time major champion competed in just three events (all majors) in 2022, making the cut at the Masters before withdrawing from the PGA Championship and missing the cut at the Open Championship. After winning the FedEx Cup for a record third time, McIlroy claimed the PIP's runner-up prize of $12 million following a three-win season that ...

  10. Tiger Woods tops Rory McIlroy to win 2022 Player Impact Program, $15

    In its new form, part of the sweeping PGA Tour changes announced for 2023, the PIP will not use social media reach as part of the formula. According to Golf.com, three players who did not qualify ...

  11. Tiger Woods wins $15 million as PGA Tour REVEALS all the official PIP

    The 2022 PIP ranking was based on objective, third-party data measurement: 1) Internet Searches: Number of times a player's name is searched using Google ... 2022 PGA TOUR PIP TOP 20 - CURRENT ...

  12. Report: Tiger Woods Beats Rory McIlroy To Top 2022 PIP Standings

    published 8 November 2022. The results of this year's Player Impact Program (PIP) award are not expected to be confirmed for several weeks, but, according to a report from the AP's Doug Ferguson, Tiger Woods will claim the honour for the second year running, with Rory McIlroy taking second place. The 15-time Major winner beat Phil Mickelson ...

  13. Tiger Woods, Phil Mickelson lead PGA Tour's Player Impact Program

    Tiger Woods has won the PGA Tour's first annual Player Impact Program, the controversial $40 million scheme that rewards players on their ability to engage fans, regardless of on-course performance.Woods receives a bonus of $8 million, according to figures obtained by Golfweek Wednesday morning.. Woods appeared at just one tournament in 2021, the PNC Championship in December, at which he ...

  14. Tiger Woods wins Player Impact Program again ...

    However, improvements to the PIP were announced at this year's Tour Championship to broaden its scope. After spreading out $40 million to those on last year's list, the 2022 PIP pool has ...

  15. The PGA Tour PIP is in! And you won't believe who's top (again)

    As confirmed by the PGA Tour, Woods has topped the Player Impact Program (PIP) for a second consecutive year - a victory which makes the 15-time major winner $15 million richer. This is despite Woods having only played nine competitive rounds in 2022. Still stricken by injury, Woods played in just four events in 2022, placing 47th in the ...

  16. REPORT: Tiger Tops 2022 PIP Rankings for 2nd Consecutive Year

    News. REPORT: Tiger Tops 2022 PIP Rankings for 2nd Consecutive Year. AP's Doug Ferguson has reported that Tiger Woods has topped the PIP rankings for the second consecutive season. The official PIP list will be released in the coming weeks. Despite Rory McIlroy dominating headlines this year for his stellar play and strong backing for the PGA ...

  17. Tiger Woods remains No. 1 in PGA Tour PIP rankings

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  18. PGA Tour PIP Rankings 2023: Bonus Money Payouts

    The PGA Tour's Player Impact Program debuted in 2021 to reward players for boosting engagement and publicity of the PGA Tour. In 2021, $40 million went to 10 players; in 2022 and 2023, $100 million was spread out over 20 players. In 2024, $50 million will be awarded to the top 10 players. The criteria for which the players are ranked come ...

  19. Tiger Woods beats out Rory McIlroy in race to collect $15 million prize

    Not only did it take the PIP fund from $40 million to $100 million, but it also expanded the pool of recipients from 10 to 20, raised several PGA Tour purses to $20 million and continues to invest ...

  20. These changes to PGA Tour's PIP have big-money implications

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  21. Tiger beats out Mickelson to win PGA Tour's inaugural Player Impact

    Tiger Woods overtook Phil Mickelson late in 2021 to win the PGA Tour's inaugural—and controversial—Player Impact Program. ... 2022 Save for later. Cliff Hawkins ... The PIP, then, gave the PGA ...

  22. 2023 PGA Tour PIP Results: Rory McIlroy wins Player Impact Program

    2023 PGA Tour Player Impact Program (PIP) Results. 1. Rory McIlroy — $15 million. 2. Tiger Woods — $12 million. 3. Jon Rahm — $9 million. 4. Jordan Spieth — $7.5 million.

  23. Power Rankings: Presidents Cup

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