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Us-bangla airlines chooses travelport as their first gds partner in push for strategic expansion.

Official Post by Travelport

• June 21, 2022

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LANGLEY UK, June 21, 2022 – Travelport , a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide , and US-Bangla Airlines, the largest private airline in Bangladesh in terms of fleet size, announced today that they have reached a distribution agreement that will enable modern airline retailing and technology innovation that will support the airline’s aggressive growth plans.  

Travelport is the first Global Distribution System (GDS) partner of US-Bangla Airlines, and as part of the agreement, will provide agency customers access to the airline’s content via Travelport+, Travelport’s next-generation travel retailing platform.  

Mohammed Abdullah Al Mamun, Managing Director of US-Bangla Airlines comments: “We have been extremely impressed with the collaborative spirit and flexibility demonstrated by Travelport. They understand our business needs and have been working tirelessly to meet our tight implementation timeframes. We are confident Travelport+ will provide US-Bangla Airlines and agencies the highest quality air content retailing experience.”   

As travel industry recovery in Bangladesh is reaching pre-pandemic levels, this new relationship solidifies the value of modern, indirect channel retailing for airlines and agencies alike. Travelport agencies will benefit from seamless access to US-Bangla Airlines content, further enabling them to provide the most valuable, relevant offers for their travelers.     

Sue Carter, Head of Air Partners Asia Pacific at Travelport, says: “ We are honored and excited to be the first GDS partner of US-Bangla Airlines and to be a part of the airline’s ambitious growth plans. This strategic partnership will provide both airlines and travelers with more attractive and customized offers, helping airlines to match traveler preferences with tailor-made bundles, while optimizing revenue with continuous dynamic pricing. As Travelport continues to establish ourselves as the industry leader in Asia Pacific, we look forward to delivering great value for US-Bangla Airlines travelers and the agency community.”   

About Travelport  

Travelport is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, Travelport+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 180 countries around the world, Travelport is focused on driving innovation that simplifies the complex travel ecosystem.  

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From manual client hunt to online operations: How travel agency business evolved in Bangladesh

There are nearly 5,000 travel agencies in bangladesh. many more are mushrooming in the country because online services have become accessible to everyone.

It took him a couple of years to get the company registered under the Ministry of Civil Aviation and Tourism and finally in 1986, he got the license. 

"There was no one to teach me the ways of this trade. I sat for hours in the airline offices to see how the officers worked, booked the tickets, wrote the card and the PNR [ Passenger Name Record], etc," Mannan said. 

His first clients were his village residents in Chattogram. When someone wanted to travel, s/he informed Mannan and Asia Overseas did the paperwork for them. Then the agency did the same for the client's family members who, in turn, connected more people from their area to the agency.  

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"The entire business was based on trust and my clients came from referrals. Also, there were fewer people going abroad," he said. 

Mannan mentioned that back then there were not more than 50 to 60 travel agencies in Chattogram in the absence of any modern technology like online services or mobile phones. 

So, what they had to do was go to the airline's offices to see the PNR and confirm the passenger seats. "I remember asking for one seat to the airline officer and he would offer a share. I would then request a little more commission for the ticket sale," he recalled. 

The passengers from Chattogram were moved to the Zia International Airport in Dhaka through domestic flights or bus services. According to Mannan, there were not many counters in the airline's offices.

Now, his son looks after the agency and they have expanded their office to Dhaka. "It feels good when the next generation values what you have created,"  said Mannan. 

There are 4,775 travel agencies in Bangladesh that are approved by the Ministry of Civil Aviation and Tourism. Bangladesh Association of International Recruiting Agencies (BAIRA) has 1,964 agencies listed and registered, that engage in promoting the manpower market abroad and deploying unemployed Bangladeshi manpower in foreign countries after receiving necessary training.  

But apart from these, there are many more travel agencies mushrooming in the country now that online services have become accessible to everyone. Now, anyone can become a travel agent without prior experience. 

Thus, this is how the term Online Travel Agencies (OTA) came to the market. Although the platform is yet to be reformed, a couple of companies (such as GoZayaan, ShareTrip, etc) are already doing quite well.

According to the 2019 information by the Civil Aviation Authority of Bangladesh (CAAB), in the last five years, international air passengers increased around 22.10% while domestic air passengers increased around 64.73% in the country. 

Despite the drop in these numbers due to the pandemic, in 2022 Bangladeshi airlines transported 50.51 lakh passengers, and the industry is trying to return to the pre-Covid situation.   

Three types of travel agencies

In 2019, three researchers from Bangladesh published a case study, titled ' Operations and market analysis of travel agencies: An empirical study on two travel agencies of Bangladesh,' where they monitored 450 passenger travels. 

According to the research, the main customers of Bangladeshi travel agents are mid-level tourists. Most of the people take return tickets and are in economy class. 

These travel agencies offer different packages to customers according to their choice and need. They also serve business-to-business, business-to-customer and business-to-employee categories of clients along with individual ticket sales. 

NGOs, domestic companies, multinational companies, banks and different government organisations are the main customers for corporate sales. Some of them use specific airlines according to their business purpose. 

Individual sales customers are mainly tourists, students and businesspersons. 

Overall, the market has three categories of agencies. Mannan's Asia Overseas is what most of the travel agencies look like- they mostly handle the visa procedure and book air tickets. 

"Most of our customers are migrant workers who travel to the Gulf countries – Oman, Saudi Arabia and Bahrain. Now many people are going to European countries as well through Bureau of Manpower, Employment and Training (BMET) processes," said Mannan.  

While a travel agency needs to get permission from CAAB to start its business, it also has to get accredited by the International Air Transport Association (IATA) to sell tickets. Each agency is given a registration number by CAAB.

"Now communication technology has made it easier to inform clients about their flights and visas. [Back in the day], I had to send one of my employees to inform clients that their visa had arrived," said Mannan. 

Selling air tickets is the heart of any travel agency business. "The airline companies have tickets that they bring up for auctions. Travel agencies buy those tickets in advance for a wholesale price, which is called a 'group ticket'. Then the agency sells those tickets to individual customers for a better price," explained a former travel agency employee requesting anonymity.   

He further added, "That is how the agencies make profits." This way, the airline gets all its tickets sold. These group tickets are mainly sold to the migrant workers who travel to the Middle East. 

According to him, the agencies also get 7% profit per ticket from the airlines. 

Finally, for booking a ticket, they need to collect valid travel documents like passports, visas and other documents. After the payment is done, the travel agents will mail the tickets or customers can collect them from the agency office.

The other category is tour package-based agencies, which organise tours and book hotels for customers, which may or may not include tickets and transportation. 

"95% of the Traditional Travel Agency (TTA) market consists of these field-level travel agents. It's only in Dhaka city that a couple of OTA models have been working for over the last 5 to 7 years. Still, the OTAs are very small in size, only a few work in this spectrum," said Farzana Faiza Bushra, public relations officer of GoZayaan, one of the most popular OTAs in Bangladesh.  

According to a GoZayaan customer survey, only 5% to 7% of the total travel agency market is covered by OTAs, the rest is still served by the TTAs.  

OTA vs TTA 

OTA is not just about choosing a package online and sending money through bKash, rather it includes a holistic online platform. 

"Traditional travel agents [TTA] get some ticket information from the airlines and the agent sells that information directly to the client. Word of mouth is a big thing here. But the problem with this type of purchasing is that the agent will not give you proper pricing, so as a customer, you will have fewer options," said Bushra. 

She added, "The reason people tend to go with traditional agencies is they do not have to look for the options themselves." 

"Goodwill and trust is the currency here. If I maintain a good relationship, a client will bring another customer to me, because no matter how digital we have become, normal people still believe in a person who can talk rather than a computer," Mannan opined.  

But the reality is, that there is much more information available online, and that is what the OTAs want to target in order to give more visibility and information to customers. 

The TTAs will set tour packages and book hotels manually but they will take the payment online. However, they usually lack customization travel options. 

"But a good OTA will give you [customisation] option. Not a single step will be manual, it will be API [ application programming interface] integrated, which can be defined as the process of creating a means for two or more APIs to share data and communicate with each other without human interruption," explained Bushra.  

"That is how the customer behaviour will change because OTAs give the customer more information, flexibility and more control over his/her tour planning," Bushra further explained. 

She mentioned that OTAs have partnerships with domestic airline companies like Bangladesh Biman, Novo and US-Bangla, and also with international companies like Emirates and Indigo. 

"If you check the app or the website, you will find a lot of flight options and details," Bushra added. GoZayaan has partnerships with international OTAs like Expedia, and Booking.com; with banks and with hotels in the country and abroad as well. 

According to her, GoZayaan serves approximately one million customers monthly through flights, tour packages and hotel booking services and almost 60% are their repeat customers.

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New OTA Triplover launched by US-Bangla Group

_A Monitor Report  Dhaka : A new online travel agency named Triplover has entered the market to meet the demand of travel while keeping pace with the global trend of today's travel technology. A subsidiary of US-Bangla Group, Triplover has been established as a significant ticket collection platform of all airlines around the world for travellers to avail from the comfort of their homes.  Triplover not only provides ticket booking services for domestic and international routes, but also serves as a hub for providing all types of travel related services including hotel booking, visa processing, tour packages, and others. Triplover operates business its own website. Not only the website but also the travel agency has the facility to collect hotel bookings and tour packages including airline tickets directly through its own offices in Dhaka, Chattogram, Jashore and Rangpur.  In near future, there are plans to have offices in all districts of the country where travel agencies can contact and get services from Triplover. Travellers have the freedom to collect their own tickets, including payments, through Triplover's website. They can book the airlines, hotels and other facilities as per their choice considering the date, destination, and budget. With all the facilities, the customer can collect the ticket via email at any time. All the services of Triplover are available round the clock for the customers. On Triplover, travellers will find any airline of their choice, Economy or Business Class seats, five/four/ three-star hotels, deluxe, super deluxe or suites, etc, according to their budget.  At the same time, travellers will find all the available fares of the airlines and other relevant information on Triplover's website, helping them easily decide what to choose.  Triplover offers online payments through any type of Visa, Master Card, American Express, Union Pay, DBBL Nexus, City Touch. Payment can also be made easily using Mobile Banking Development, Rocket, Bkash, Nagad etc.

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Triplover redefining travel solutions as premier OTA in Bangladesh

Infusing technology and a customer-centric ethos, Triplover has redefined travel solutions since its inception

Triplover Limited, a subsidiary of US-Bangla Group, entered the travel arena amidst the throes of the Covid-19 pandemic in January 2021, defying adversity with exceptional resilience.

Swiftly emerging as Bangladesh's premier online travel agency (OTA), Triplover garnered recognition from both local and international airlines, establishing a formidable presence on the global travel landscape.

Infusing technology and a customer-centric ethos, Triplover has redefined travel solutions since its inception.

Its rapid rise propelled it to the forefront of the nation's OTAs, offering a comprehensive suite of services encompassing hotel bookings, flight reservations, guided tours, travel insurance, and visa assistance.

COO Nisha Tasnim Shaikh emphasized: "Triplover's vision transcends conventions, focusing on convenience, affordability, and customer satisfaction in Bangladeshi travel. Our success mirrors our commitment to top-tier solutions, catering to diverse voyagers.”

This dedication bore fruit, propelling Triplover into exponential growth. To meet escalating demand, the company is poised for expansion, enhancing its offerings for global travelers.

Triplover's partnerships with international hotels, airlines, and travel service providers have empowered it to offer competitive rates and exclusive packages, democratizing travel accessibility.

Embracing innovation, Triplover remains steadfast in its mission to simplify and elevate travel planning.

Its user-friendly platform has revolutionized travel experiences in Bangladesh and beyond.

Launched amid the pandemic, Triplover not only survived but thrived.

Collaborating with over 3,500 travel agents, Triplover's impressive sales growth underscores its impact. In 2022, Triplover attained the prestigious title of "Top Agent of the Year" from various airline companies.

With a resolute trajectory, Triplover collaborates closely with major airlines and distinguished agents, envisioning shared growth in the future.

In parallel, Triplover's agility in addressing evolving traveler needs during the pandemic positioned it as a strategic partner for airlines, solidifying its role as a pioneering force in the global travel landscape.

As the world reopens to travel, Triplover's commitment to innovation, convenience, and secure exploration remains unwavering.

The journey embarked upon amidst adversity has propelled Triplover to a position of growth, collaboration, and international acclaim, fortifying its standing in the travel industry.

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US-Bangla Airlines Signs Distribution Agreement With Travelport

• 30 November 2022

US-Bangla Airlines, one of the largest private airlines in Bangladesh, has signed a distribution agreement with Travelport.

As part of the deal, Travelport will provide agency customers access to the airline’s content via the Travelport+ retailing platform.

US-Bangla Airlines Managing Director Mohammed Abdullah Al Mamun said: “We have been extremely impressed with the collaborative spirit and flexibility demonstrated by Travelport. They understand our business needs and have been working tirelessly to meet our tight implementation timeframes. We are confident Travelport+ will provide US-Bangla Airlines and agencies the highest quality air content retailing experience.”

As travel industry recovery in Bangladesh is reaching pre-pandemic levels, this new relationship solidifies the value of modern, indirect channel retailing for airlines and agencies alike.

Travelport agencies will benefit from seamless access to US-Bangla Airlines content, further enabling them to provide the most valuable, relevant offers for their customers.

“We are honoured and excited to be the first GDS partner of US-Bangla Airlines and to be a part of the airline’s ambitious growth plans,” said Travelport Head of Air Partners Asia Pacific Sue Carter. 

“This strategic partnership will provide both airlines and travellers with more attractive and customised offers, helping airlines to match traveller preferences with tailor-made bundles, while optimising revenue with continuous dynamic pricing. As Travelport continues to establish ourselves as the industry leader in Asia Pacific, we look forward to delivering great value for US-Bangla Airlines travellers and the agency community.”

The airline currently operates domestic flights to eight destinations in Bangladesh: Barishal, Chattogram, Cox’s Bazar, Dhaka, Jashore, Rajshahi, Saidpur and Sylhet.

International routes include: Bangkok (Thailand), Chennai (India), Doha (Qatar), Dubai (UAE), Guangzhou (China), Kolkata (India), Kuala Lumpur (Malaysia), Malé (Maldives), Muscat (Oman), Sharjah (UAE) and Singapore.

The airline also has plans to launch flights to: Bahrain, Bali (Indonesia), Dammam (Saudi Arabia), Jeddah (Saudi Arabia), London (United Kingdom), Riyadh (Saudi Arabia) and Rome (Italy).

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Us bangla group launches take trip travel agency.

• Published On December 17, 2023

US Bangla Group has unveiled “Take Trip Limited,” a travel agency targeting Bangladesh’s growing travel trade, expanding at around 10% annually. Launched at The Standard, Huruwalhi resort in the Maldives, the venture aims to provide robust support to B2B agents. With the backing of US Bangla Airline, “Take Trip” plans to offer leading commission structures, group ticketing facilities, holiday package support, and special fares from various airlines. The team, led by an industry expert, includes seasoned professionals. Stressing the industry’s untapped potential, the initiative aligns with the vision for a Digital Bangladesh, supporting entrepreneurs to contribute to the booming tourism and employment sectors with technical expertise and industry know-how.

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