pga tour price guide

Please verify you are a human

Access to this page has been denied because we believe you are using automation tools to browse the website.

This may happen as a result of the following:

• Javascript is disabled or blocked by an extension (ad blockers for example)
• Your browser does not support cookies

Please make sure that Javascript and cookies are enabled on your browser and that you are not blocking them from loading.

Reference ID: 4061c68e-3357-11ef-b7b6-77298103a5e9

Powered by PerimeterX , Inc.

How to buy golf clubs: A step-by-step guide for all golfers, from a PGA Tour insider

I’m not here to sell golf clubs. Nor am I here to sell anything for that matter. My purpose in writing this story is to provide helpful information to golf equipment consumers during buying season.

(And I know for a fact it’s buying season right now, because I’ve personally been in the process of getting my own bag setup for 2023, too. It’s that time of year.)

The equipment buying process is complex, and it can get expensive on you quick, but there’s a step-by-step way you can follow that will, in my opinion, help get you the highest performance value from your purchases this year.

Personally, I support both new and used equipment sellers, as well as big box retailers, boutique fitters, and everyone in between. They all serve a purpose, and there’s heavy demand for the products in each corner of the industry.

Most golf equipment consumers fall somewhere in the middle range of a spending budget – they’re not stealing yellow range balls to use during a round of golf, but they’re not forking over $5,000 for a new set every year, either.

For most golfers, shortly after the Masters is over and their own playing season is underway, the realization hits that it might be time for some upgrades to their set. And look, I know you’re going to spend some money on golf equipment. I know it, you know it, your bank account knows it, your spouse knows it. It’s inevitable. And I’m not blaming you, either. It’s the price of the game, and it can be fun, too.

The initial sticker shock of a new set can be intimidating and overwhelming, but I’m here to help.

I hope so, at least.

My name is Andrew Tursky, and I write about golf equipment on the PGA Tour. Yes, that’s really a job. Please don’t steal it. For this job, I go out to PGA Tour events every week to see what golf equipment the players are using and testing. My goal is to figure out what changes the pros are making, and why.

“Ok, cool,” you may say. “Big deal. What does a PGA Tour player’s equipment have to do with me? I suck at golf! Plus, I can’t afford those custom whatever-you-call-its the pros use.”

Fair point. But here’s the thing. You’re right. Very few people can actually afford to get a completely custom-made iron set. Or a one-off driver prototype. That service is typically reserved for the biggest PGA Tour names. It’d be insanely expensive for a regular person. Like $150,000-type expensive, and even then you probably gotta know somebody and it’ll take months or years.

That’s not what we’re going to talk about here, and that’s not even what you really need to play better golf, either.

Yes, PGA Tour players get their equipment mostly for free, but even they don’t always use brand new equipment, or the most expensive stuff. Sometimes, they keep using old equipment even when new models come out, or they just keep making adjustments to the equipment they already have.

Pros spend enormous amounts of time, every single week, testing out their clubs, making adjustments, and trying new shafts. They work with fitters, every single week, to dial in the loft and lie settings on their driver, tweak their fairway wood setup, test out new fairway woods, try different wedge bounces and grinds to match their swing and course conditions, try new putting grips, test out different shafts. They might even test golf balls, or mess around with different driver weights.

You don’t have to do this stuff every week like those guys. That’d be a full time job. But, it is smart to take inventory of your equipment at least once a season, and test everything out before you make any purchases.

The point is, you can do most of the same exact stuff the pros do – minus the $150,000 custom irons – and it might cost you just $100. Ultimately, after reading this story and following the five steps, you may in fact still want to buy all new equipment. And that’s perfectly fine if it’s within your budget. Buying new stuff is fun, obviously, but you do want that money going to products that will truly help.

If Hideki Matsuyama or Adam Scott had to pay out of pocket for all of the shafts and clubs they test, they would probably use these tactics that I’m going to lay out for you below.

Setting your golf bag up like a Tour pro doesn’t have to require spending an impossible amount of money. There are ways to save money and still get the maximum value from your purchases.

Here’s my 5-part, step-by-step guide for golf equipment buyers to improve their games and save money at the same time.

Happy golf season!

How to buy golf clubs

Step 1: let’s make a deal.

Step one is really easy. You don’t have to do anything, you just have to think of a number.

Go through your golf bag (this can just be a mental exercise), and think about what clubs you realistically want to replace. Then come up with a dollar amount of about how much you would spend buying that equipment.

New driver? New iron set? New hybrid? New wedges? Maybe a new putter? Total it all up. Estimations are fine.

All in, how much are you realistically plotting on spending to upgrade your 14-club setup this year?

That’s the number. Write that number down.

So here’s the bet:

I bet, that if you follow steps 2-5, you’ll end up with a better golf equipment setup – one that will actually help you play better golf – and we’ll do it for less than that number you wrote down.

Don’t do anything else now, don’t even move. Just keep reading onto step 2.

Step 2: Open a new Internet tab and Google “golf equipment fitter near me,” or “professional golf instructor near me,” and book an hour session for an equipment fitting consultation  

I already know what you’re going to say: “I’m not good enough to get a fitting! It’s a waste of money for me!”

Don’t say it just yet. Hear me out real quick.

An equipment fitting actually helps MORE for bad golfers. I don’t mean to be harsh when I say “bad golfers,” but let’s seriously talk for a second. Jon Rahm could pick up a junior club that’s 10 inches shorter than his driver, with a shaft that’s way too flexible for his top speed, and he’d probably stripe a golf ball 300 yards, down the middle, with a nice low cut, after trying the club out just a few times to readjust his swing. He doesn’t need an equipment fitting and a brand new custom driver with a high-end shaft to drive the ball well. He just equips himself that way to get the absolute maximum performance out of his swing. To do that, he matches his driver loft, and lie angle, and head design, and head weight, and shaft flex, and shaft weight, and shaft length, and grip, and grip size, all perfectly to his swing.

I know, it’s a lot. But it doesn’t have to COST a lot to get that type of treatment, and you can still match your clubs to your swing just like he does.

Bad golfers, as opposed to PGA Tour players, do not have the skill to adjust their swings to any old equipment they use. They have a hard enough time making consistent contact with the golf ball. And, since bad golfers aren’t nearly as in-tune with their equipment as pros, or in-tune with how all the different variables affect ball flight, it’s more difficult for a bad golfer to identify what equipment is right for them, and what equipment is wrong for them.

Rahm knows to swing smoother when the shaft is too flexible, so the head has more time to catch up and release during the downswing. He knows he has to present the club with more loft at impact if his driver loft is too low for his swing. The bad golfer, however, is in more of a “see ball, hit ball” mentality, so they’re more stuck into their natural swinging motion and they’re less reactionary to the equipment itself.

That’s why the eyes and recommendations of a professional fitter are so important to a bad golfer.

Buying a club blindly online, or off the rack, gives you no hope at finding the perfect fit. You at least need to know your specifications: What driver loft and length is right for you? What shaft weight and flex? What style of iron head? What iron shafts? What wedge bounce? What putter style?

It’s not that bad golfers don’t need a fitting, because they do. More often than not, the anti-fitting mentality comes from the fact that bad golfers are less likely to be able to perceive the differences between minor equipment changes, so they think “it doesn’t matter.” It’s not that the differences aren’t there or it doesn’t matter, it’s that they can’t immediately perceive a difference, let alone adapt to it.

Jon Rahm can tell if a new wedge is one single gram heavier than his old one. Meanwhile, most golfers can’t tell the difference between their 7-iron and 6-iron at address without looking at the number. No offense, I’m just saying PGA Tour players notice things that normal people can’t. But just because the bad golfer can’t tell the difference between lofts, lie angles, shaft flexes or head design, it does not mean there isn’t an impactful difference. A bad golfer can be using a club that’s completely wrong for them and not know that it’s wrong. Their driver could be setup for a high slice, and they wonder why they can’t hit a draw.

The solution, however, does not have to cost much money.

Whether old or brand new, a bad golfer’s equipment must be properly setup for a bad golfer’s swing. Every golfer should have a properly fit equipment setup to maximize their game, but a bad golfer can make drastic improvements very quickly with easy adjustments or smart purchases. A low banana slice can turn into a high draw with a simple shaft and lie angle/loft change.

In all likelihood, if you’ve never gotten an equipment fitting, then the clubs you’re currently using aren’t right for your swing. They’re probably not even close. I don’t mean to disrespect your relationship with your golf clubs, but they’re likely wrong for you.

So, to alleviate the problem most cost effectively, I suggest you book an hour session at any local golf facility that has a launch monitor system. It can be a local golf course, a driving range, a retail store that has a hitting net, or a dedicated golf fitting facility. Really, any place that you can hit golf balls in front of a professional fitter or instructor will work.

Now, what you’ll want to do during this session is to have the professional watch you hit every club that’s currently in your golf bag. That’s it. Just ask them, “I want to dial in my equipment set, but I don’t exactly know where to start. Can we go through my current golf bag and figure out what I may need? Or what I need to adjust?”

You can even tell them in advance, “I’m not sure if I’m going to buy any equipment yet. I need a full bag consultation first.”

Some places may offer you this service for free. Other places may charge you for a half-hour or an hour fitting session, but it won’t cost more than $100 (and $100 would be on the high end).

It also won’t take more than 3 shots with each club – that’s 39 swings total – for a club fitter or professional to identify the major equipment issues throughout your bag. You should definitely have them check out the putter, too, even if there’s no access to a green.

The reason I suggest hitting golf balls, with all of your clubs, in front of a professional fitter or instructor, is simply because there are a lot of moving parts. You may even KNOW your clubs aren’t right for you, but you may not know exactly why, or how to fix the problem.

Chances are, you’ll probably need to buy some  new equipment. If your driver is 20 years old, for example, or the old blade irons from your dad are falling apart, or your wedges no longer have grooves, it’s likely some of that equipment needs to be upgraded.

The chances are also good, however, that some of your equipment is completely fine. It just needs to be fixed up for YOUR swing. Trust me, this will all be significantly cheaper in the end than buying all new everything.

Here are some questions to ask during the fitting consultation that can help:

Question: “Are my lofts and lie angles correct for my swing? Can you check them out?”

PGA Tour players get their lies and lofts checked routinely. They do this to ensure consistency, because even small loft/lie angle adjustments can have a DRASTIC impact on where the ball goes and how it gets there. You can essentially change ball flight from a low slice to a high hook just by bending the club head. Clubs will often get bent by accident overtime through natural wear and tear, so they need to be readjusted – it’s kind of like tuning a guitar.

Now, it’s easily possible that ALL of your irons are multiple degrees off from what’s best for you.

No wonder you’re slicing or hooking it so bad. You’re essentially trying to learn how to play the guitar using strings that are completely out of tune. You have 14 clubs in your bag, and they all need to be tuned.

A professional will be able to quickly identify if an adjustment can be made to improve your current clubs. Just remember to ask the question.

Cost-wise, getting irons or wedges bent to your proper specification will run you about $5 per club, and that’s if you get charged at all. Worst case scenario, it’s a very small cost in the grand scheme of golf equipment, and it can have a VERY positive impact on your scores. You don’t need to buy new equipment for this!

Most modern drivers and fairway woods are even easier because they already have adjustable hosels that do the hard part for you. For any fitter, it’s a no-brainer turn of a wrench, and you could dial in your driver to have more of a high draw, for example. You can change how the golf ball is going to fly just by adjusting the hosel setting properly.

The point is, it’s likely that your driver or 3 wood can be easily adjusted to help improve your typical ball flight and gain both distance and accuracy. You may just need a professional opinion.

Question: “Are my clubs the proper length for me?”

How often do you hear that a PGA Tour player adjusted their driver shaft length, and it changed distance or accuracy? Nearly every week I see players changing up the length of their driver, or fairway wood, or putter. Maybe a shorter driver length would change everything for you.

You could even keep the driver head and shaft you already have, get the shaft trimmed down, put a new grip on it (more on that later), get the driver head properly weighted (the fitter will help you get the proper weight), and be out of there for about $30. If you have to buy a new shaft completely, they can get expensive, but I’m getting to that now…

Question: “Do I have the right type of shafts in my clubs? Do they have the right flex, weight and length?”

Buying new shafts can be quite a rabbit hole to go down if you have no idea what you’re doing. Even some of the top PGA Tour players have no idea when it comes to shafts. That’s why it’s so important to get with a professional fitter or instructor. They can help you identify what shaft flex, weight and length would help you improve, and they’ll likely have some options for you to test out. Then, you can simply buy the proper shaft separately, or adjust the shaft you already have, and save a ton of money while still improving your setup. You don’t have to necessarily buy a new $600 driver. You can get a shaft that fits properly, with the proper grip size, for as cheap as $50-75.

Question: “Do I have the right grip sizes for me?”

I won’t rant too much on this topic, but I do want to encourage all golfers to reassess the grips they use, and get the proper size that will help them. For the most part, most amateur golfers use grips that are way too thin. Nearly all PGA Tour players have wraps (or layers of tape) underneath their grips to build them up. Other PGA Tour players use midsize or even oversize grips. A thicker grip can help alleviate tension, and can even help accuracy/consistency due to better stabilization. I’m not kidding, grip size matters so much in golf.

Question: “Do I have the right wedge grinds and lofts for me?

Without seeing your equipment, I can tell you now that your wedge grinds probably aren’t right for you. The chances of that are slim. Without a professional opinion from a fitter, or a deep understanding of how wedge bounce works, it’s unlikely your wedge grind is matched up perfectly for your chipping motion. This makes consistent chipping so much more difficult, and having the wrong grind for your swing or typical playing conditions can absolutely lead to skulls, chunks, poor distance control, and all around poor chipping.

You don’t have to suffer any longer!

Just simply ask the fitter for help identifying the right bounce and grind for you. Typically, a steeper swing will be best served by a high bounce wedge, whereas a shallow swinger matches best with a lower bounce. There are so many different types of soles available these days, though, that you truly need to try several out before making a decision. If the fitter doesn’t have any to try out, at least ask for their opinion on whether you need more bounce or less bounce, and they’d surely be glad to help.

And, the last question to ask your fitter…

Question: “Do I have the right style of golf clubs for me? Or do I need clubs with more forgiveness?”

Honesty time. If you struggle to break 80 consistently, it’s unlikely that blade-style irons are right for you. Jon Rahm himself probably hasn’t missed the center of the face in years, and he uses cavity-back style clubs.

For every blade-using Justin Thomas or Adam Scott out on Tour, there’s a cavity-back using Xander Schauffele or Matt Fitzpatrick.

And here’s the thing. You don’t need to buy the newest irons, or newest driver. Sets from a couple years ago can work just fine. The trick is to get the right TYPE of iron, or driver, or fairway wood, that’s right for you. A fitter will be able to help point you in the right direction, and they’ll show you some options to try out, too. Ask about whether “game improvement” or “draw biased” clubs may be right for you – this question alone will help lead you to getting a better set.

For now, that’s a good start for questions to ask the fitter.

Step 3: Go deal shopping

Hopefully, by now, you’ve made some initial adjustments to your current set with the help of your fitter. You’ve regripped what you’ve needed to, and the fitter/club builder has bent your irons and dialed in your driver and fairway wood settings.

And, by now, you hopefully have a list of essential products to buy. Maybe you need a new high-lofted fairway wood, your irons need to be replaced completely, and you need a different lob wedge that has way more bounce. You could probably use a different driver shaft, too, but the driver head itself has another couple years in it.

Hopefully the list of new items to purchase has fewer items on it than what you originally thought.

Either way, now you have the fitting assessment from the fitter or instructor, and some buying recommendations. Ask the fitter to be as specific as possible with things like shaft flex, weight, loft, etc., and write everything down. This is your grocery shopping list!

A quick warning: Obviously, the fitter or local store will push you to buy as much new equipment from their store as possible. They’re being good salespeople, but if you ask the questions I listed above, they will also offer you great advice.

They’d surely be more than happy to get paid commission on some new grips and maybe a shaft or two anyway after a brief fitting assessment. You don’t need to feel pressured into buying a whole brand new set, this is purely a fitting assessment.

Just listen to what they say carefully, and write things down.

They may tell you something like, “The shaft you have in your driver is too long and heavy, and the head needs a bit more loft on it.”

Ask follow-up questions like, “What length, flex and weight would be better? How can I add loft to my driver? What loft would be best?”

Then, you’ll likely be presented with some options from there. You can buy a whole new driver, yes, but you can also just buy a new shaft that fits the specifications of what they recommend. Once you buy the shaft separately, they will build the club up for you (likely for a small building fee).

During the initial fitting session, please make sure you ask the fitter to write down the specific recommendations. For example, they may recommend new irons that are game improvement style, bent 2 degrees upright, with an S-flex, 115-gram graphite shaft that’s 0.5 inches below standard, and a midsize grip. Those recommendations now become YOUR clubs specs, and your buying guide, too. With that information, you can Google those parameters and try to find the clubs that are right for you, and for the price you’re comfortable paying.

Any local retailer, or pro shop, or fitter, will put new shafts onto your current clubs for a small fee. Say you spend $75 on a new driver shaft that the fitter recommended, and you bought it through a third party website. Add in the initial $100 fitting session fee, and the $10 building fee, and you just essentially got a new driver that fits your swing perfectly for $185 total. We just saved $415, and your new driver probably fits your swing better than the random new driver off the rack would have.

You also have the “used” club option. Let’s say your fitter recommends you upgrade your driver, but they suggest you need something higher-lofted, more forgiving, and with a shorter, lighter, and more flexible shaft. Now you at least know your buying parameters, so when you’re searching online, or you go to a used equipment retailer, you know exactly what you’re looking for. You can tell them exactly what your fitter said, and they’ll give you options.

Pro tip: Clubs made back in 2018, or sometimes even earlier, can still hold up against modern technology, and you can save a ton of money. If you go with used clubs, however, it’s especially important that the shafts, lengths, and grips are right for you. Things like loft and lie angle also need to be tweaked to your swing. Even if you buy the used club somewhere else, a fitter or builder will help you get your purchase adjusted properly. You may have to pay another small fee, or even buy a new shaft altogether after getting the shipment in, but we’re already working with so much savings that it’s worth it.

Step 4: Try different grips! 

I’m adding this step in as its own additional section, even though it’s optional. I think it’s that important.

Every single golfer should try different grip sizes to see what’s comfortable for them.

This may require an additional half hour on top of your initial fitting session, or it’s something you do separately, but at some point during this process, please ask your fitter if you can try out a few different grip sizes.

I can’t even think of a PGA Tour player who doesn’t use any wraps underneath their grips, or have some type of midsize/oversize setup.

Tony Finau uses 16 wraps on all of his clubs! John Daly does about the same. So does Bubba Watson, and Bryson DeChambeau uses oversized grips. Tiger Woods and Jordan Spieth use two wraps. Most amateurs, however, struggle away with their ultra-thin grips and they have zero control over the club. A bigger grip can change everything, and it can even relieve pain, yet grip size still remains one of the most overlooked and under-appreciated aspects of club fitting.

Remember, the grip is your body’s only connection to the club. It absolutely cannot hurt to try out a few different grip sizes during the buying process. The most this will cost you is around $140 if you have to replace every single grip.

I’m hoping we beat the original number you wrote down, anyway, so we have some walking around money to get super dialed in.

Step 5: Test everything out, and then go in for one last fitting consultation 

This entire buying process will likely take about two weeks, realistically speaking. The initial fitting will only take an hour or so, but by the time you’ve ordered some new products, adjusted what you’ve needed to, gone back and forth on a few decisions, and everything is shipped, built, and ready for the course, I’d say to prepare for a two-week process. Then you’ll have your own Tour-ready setup.

This final step I suppose is optional, but I hope you at least consider doing a final check up with the club builder or fitter to make sure what you ordered is what you got.

To complete step 5, simply take your new 14 club set and go the driving range by yourself. Hit every single club. You can even play a full round or two.

Then, setup one last fitting consultation with the fitter you went to originally. The fitter, or professional, will likely remember what he recommended to you, and why. You’ll simply want that person to take a last look at each of the clubs. During this process, communicate with the fitter what you saw from your driving range session, or first round.

Is the driver still going too low? Is it still slicing? Do the irons feel too light? Are you still chunking the lob wedge?

There are some small tweaks that fitters can make to your clubs to adjust performance and ensure your set is perfect. Lead tape, for example, can be applied for small changes to weight and ball flight. This won’t cost you much at all; the fitter will either apply lead tape for free, or you can purchase an entire roll of lead tape for about $10. Or they’ll bend a few clubs, make a hosel adjustment or two, and then you’re done.

If you buy a new driver or fairway wood, it’s particularly important that the hosel setting is set to the right position for you. It seriously matters, so don’t forget to ask.

And if you bought new wedges, it’s very important they are the right bounce, loft, lie angle, and they have the right shaft.

You can obviously look at these things yourself, but a professional eye would help immensely, and ensure you get what you need to improve. It wouldn’t take much time or money. We already saved so much money, there’s no need to cut corners now.

Then, once you get your set back and everything is good to go, you don’t have to think about it anymore. At least, not until next year.

Now, you just have to play golf. Your set will be perfectly setup for your swing, no matter what it looks like or how old the clubs are, and you probably saved a bunch of money.

Yes, it all took a bit of effort to shop around and have conversations with a club fitter, but I promise you’ll be better for it, both financially and on the scorecard. You probably have already spent a week reading reviews on the clubs you want to buy anyway during this buying season. With my 5-step solution, you’ll make real improvements and get what you actually need, and it might even save time overall.

When the process is completely over, look back at the number you wrote down in step 1. I bet we beat it, and I bet you’re happy with your club setup, too. All you have to do is be willing to pay for a fitting session or two, and pay a few club building fees. I realize you’ll probably also buy some new equipment as a result of the process, and you should enjoy it, because now you’ll know those purchases are actually going to help.

Play what works for you, not necessarily what’s newest or most expensive.

This is how the pros do it, and it’s how you can do it, too.

Coolest thing for sale in the GolfWRX Classifieds (4/27/23): Kyoei copper wedges

Coolest thing for sale in the GolfWRX Classifieds (4/26/23): Scotty Cameron Classics Coronado 1996

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

12 Comments

Pingback: Discover the Art of Golfing Perfection with Our Premium Equipment – BusinessHotels.life – Your Ultimate Guide to Business Travel Accommodations

Pingback: Discover Your Perfect Swing with Our High-End, Luxurious Golf Gear

Aaron Brown

Apr 28, 2023 at 11:10 am

As a professional fitter and builder with 20+ years experience, this is a great article. A good relationship with a fitter & builder is key. Often times the second and third “tweaks” are done for free. We want you happy and telling all your friends so they can be repeat customers.

Apr 27, 2023 at 3:48 pm

Step 1: Go to WRX BTS. Done.

DanInDeutschland

Apr 27, 2023 at 7:56 am

I should not have to ask my fitter anything. Those are questions he should already have in his head during every fitting session.

Ben Spalding

Apr 26, 2023 at 10:17 pm

All this to save $50!!

Apr 26, 2023 at 8:04 pm

Ideally I’d like to be fit for new clubs as this article describes, but doing this adds another $300-$450 (NOT $100) in fitting costs which I cannot afford on top of clubs. Step 5 is also available only if you buy through the fitter and they usually won’t do this for free unless you buy a brand new club.

This article only proves that to seriously play golf you need lots of money and the game continues to be a barrier for those in lower income brackets.

Apr 28, 2023 at 10:54 am

Sure you can! The fact is if you get fitted it gets you off the trial and error merry-go-round. You don’t need to buy clubs nearly as often. For most, they actually spend LESS money on clubs over time. The first time through you may need to break up your purchases so you don’t break the budget. But the benefits, including lower equipment costs over time, are huge!

Apr 26, 2023 at 6:52 pm

Thanks for the advice i was going to upgrade my Apex 2021 bended set but after a shaft change saved a ton numbers were better than what i was looking at for a new set.

Karsten's Ghost

Apr 26, 2023 at 6:07 pm

Never forget – You can buy used clubs, but if you get them re-gripped you remove any ick-factor and they’ll feel new. You’re just going to hit things with the other end, so new might not be needed, but they’ll be good as new where you handle them.

Apr 26, 2023 at 3:40 pm

I would add one thing to your first question: Do I really need 14 clubs? Something off the tee (driver/2 wood), a lofted fairway wood (many can’t hit a 3 wood off of the ground), hybrid(s), irons, wedge(s) and putter. In all probability 10-12 clubs is more realistic.

Apr 26, 2023 at 3:38 pm

love it, great write up, so many golfers can benefit from this model.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

You may like

John Daly’s $750 custom irons and 10 must-see gear photos from the 2024 PGA Championship

Webb Simpson equipment Q&A: Titleist’s new 2-wood, 680 blade irons, and switching to a broomstick Jailbird

Tua Tagovailoa’s WITB + 9 interesting equipment photos from the Cognizant Classic

Michael Phelps’ mind-blowing gold Scotty Cameron + 10 awesome WM Phoenix Open photos

10 important equipment photos from the 2024 Farmers Insurance Open

Our top-27 favorite Tiger Woods-Nike equipment photos, in honor of their 27-year partnership

Whats in the Bag

Witb time machine: pinehurst u.s. open winners’ witbs (stewart, campbell, kaymer).

The U.S. Open has taken place at Pinehurst No. 2 three times (1999, 2005, 2014) with the fourth contest at the historic North Carolina venue this week. Here’s a look at what the three winners — Payne Stewart, Michael Campbell, and Martin Kaymer — had in the bag for their respective victories.

Payne Stewart, 1999

Driver: Titleist 975D (9.5 degrees) Buy here.

3-wood: Orlimar Tri-Metal (13 degrees)  Buy here.

Irons: Mizuno Pro MS-4 (2-9), Mizuno MP-14 (PW)  Buy here.

Wedges: Cleveland 588 (SW)  Buy here,  Ping Zing 2 BeCu (LW)  Buy here.

Putter: SeeMore FGP Bronze  Buy here.

Ball: Titleist Tour Prestige 90

Michael Campbell, 2005

Driver: Callaway FT-5  Buy here.

3-wood: Callaway Steelhead  Buy here.

Hybrid: Callaway Heavenwood  Buy here.

Irons: Callaway X-Tour  Buy here.

Wedges: Callaway Forged (48, 54, 60)  Buy here.

Putter: Odyssey White Hot #6  Buy here.

Ball: Callaway HX Tour

Martin Kaymer, 2014

Driver: TaylorMade SLDR 460 (9.5 degrees)  Buy here. Shaft: Graphite Design Tour AD DI 6 X

3-wood: TaylorMade SLDR (14 degrees)  Buy here. Shaft: Graphite Design Tour AD DI 7 X

Irons: TaylorMade Tour Preferred MC (2-PW)  Buy here. Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade TP xFT (54, 58)  Buy here. Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Karsten Anser 2  Buy here.

Ball: TaylorMade Lethal

WITB Time Machine is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online.  Check them out here.

Sergio Garcia WITB 2024 (June)

• Sergio Garcia what’s in the bag accurate as of the U.S. Open. More photos from the event here.

Driver: TaylorMade Qi10 Max (9.0 degrees @7) Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Stealth 2 Plus (15 degrees @13) Shaft: Fujikura Ventus Black 7 X

Check out more in-hand photos of Sergio Garcia’s clubs here.

5-wood: TaylorMade Qi10 Tour (18 degrees @17.5) Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade P7MB (4-PW) Shafts: LA Golf

Wedges: Titleist Vokey Design SM9 (54-12D @52), Titleist Vokey Design WedgeWorks Proto (58-T) Shafts: LA Golf

Putter: Never Compromise Reserve 4 Grip: SuperStroke Zenergy Claw 1.0

Grips: SuperStroke S-Tech

Spotted: Phil Mickelson testing Callaway’s mini driver

There is some serious equipment testing going on at Pinehurst’s legendary No. 2 course before the 2024 U.S. Open starts! We spotted renowned club tinkerer Phil Mickelson on the range with a new setup. He was testing out the new Callaway Paradym Ai Smoke Ti 340 Mini Driver with a new Mitsubishi Diamana BB (Blue Board) shaft.

Phil has long been a mini driver/2-wood/strong 3-wood guy, as he was the inspiration for the Callaway “Phranken Wood” about 10 years ago. For many pros, adding a strong 3-wood or mini driver allows them to turn it over easier and add a more consistent draw to their bag off the tee without losing too much distance.

Mitsubishi’s Diamana BB is the newest mid-launch shaft in the Diamana line. The “BB” on the shaft of course references the iconic Blue Board shafts from 20 years ago and this model will have a similar smooth feel.

• Check out the rest of our photos from the 2024 U.S. Open

Fujikura 2024 Ventus Blue with VeloCore Plus review: Club Junkie Reviews

Brandel Chamblee says this is the primary reason why Rory McIlroy hasn’t won a major in 10 years

Charley Hull reveals how a fan slipped her his phone number and asked her on a date during Women’s U.S. Open

Brooks Koepka rules incident comes under scrutiny at LIV Golf Houston

Tiger Woods WITB 2024 (May)

Details on Justin Thomas’ gas station putter pickup

Robert MacIntyre’s winning WITB: 2024 RBC Canadian Open

Pros weigh in on Titleist’s new GT drivers at the Memorial

Gary Player claims this is what ‘completely ruined’ Tiger Woods’ career

Details on Justin Thomas’ driver switch at the Wells Fargo Championship

The U.S. Open has taken place at Pinehurst No. 2 three times (1999, 2005, 2014) with the fourth contest at...

Sergio Garcia what’s in the bag accurate as of the U.S. Open. More photos from the event here. Driver: TaylorMade...

Neal Shipley WITB 2024 (June)

Neal Shipley what’s in the bag accurate as of the U.S. Open. Two 3-woods pictured. More photos from the event here....

Bryson DeChambeau WITB 2024 (June)

Bryson DeChambeau what’s in the bag accurate as of the U.S. Open. More photos from the event here. Driver: Krank...

Lexi Thompson announces retirement from golf

Photos from the 2024 Memorial Tournament

• Skip to primary navigation
• Skip to main content
• Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

The blue book for used clubs launches trade-in program

January 15, 2019

PGA Value Guide Debuts New Leaderboard Trade-In Program at 2019 PGA Merchandise Show

PGA Value Guide – the national standard for golf club values – introduces a new Leaderboard Trade-In Program for PGA Professionals designed to provide additional incentives for trading in used and un-hit clubs, at booth #1385 at the 2019 PGA Merchandise Show in Orlando, Florida, January 23 – 25, 2019.

The PGA Value Guide helps golfers get the best value for their trade-ins through fair club assessments and additional trade-in incentives. The new program will provide further benefits to PGA Professionals to ensure they are receiving the highest values when trading in their used and un-hit clubs.

Benefits of the Leaderboard Trade-In Program for PGA Professionals include:

• 2% year-end bonus check for facilities who trade-in $5,000 of equipment in a calendar year
• Trade-in day event marketing support, including facility signage
• Concierge service to assist in the trade-in process
• Price matching and exclusive promotional codes for in-line products
• $25 bonus per every $500 of trades
• Free shipping on all trades greater than $100

“The PGA Value Guide is already trusted by over 7,000 PGA Professionals to find the fairest price for their used equipment,” says Ed Byman, CEO. “This new program offers additional incentives to ensure our users are receiving maximum value from their trade-ins so they can continue to stock and sell the latest equipment on the market.”

When utilizing the PGA Value Guide Trade-In Network, PGA Professionals also receive a 30% bonus on Un-Hit Clubs, an annual marketing kit, subscription to a digital newsletter and the option to be featured on the PGA Value Guide Facility Locator Map, providing free exposure for their businesses.

Millions of golfers turn to the PGA Value Guide during their search for new and pre-owned golf clubs to ensure they receive the highest overall trade-in value. Users are also able to research and find current promotions, pricing on new and pre-owned equipment, product specifications and reviews, as well as online and offline retailers staffed by PGA members.

Higher introductory price points and longer product lifecycles have resulted in unprecedented trade-in value. In fact, the PGA Value Guide impacted more than $1 billion in golf equipment sales since the inaugural edition in 2004.

For More Information on the PGA Value Guide: https://valueguide.pga.com/

About Global Value Commerce

GVC is the trusted destination for buying and selling previously played golf equipment at GlobalGolf.com , 3balls.com and TaylorMadeGolfPreOwned.com . Its PGA Value Guide catalogs vast product information, sets industry standards on pricing and is used by millions of golfers to calculate credit or cash for their trade-ins. The value guide’s complementary trade-in network boasts more than 7,000 PGA Professionals who monetize golf club inventory, notably exchanges, demos and un-hit overstock. The company’s websites, including the company’s latest acquisition, upscale apparel retailer FairwayStyles.com , also sell new golf gear. With its global headquarters in Raleigh, NC, GVC employs 130 people, including PGA members and other golf-equipment experts who develop extensive content about product attributes and advise customers about how different types of equipment make them better players. Distribution centers in North Carolina, Utah and the new facility in Mississauga, Ontario total 100,000 square feet and house more than 400,000 units at any given time.

More information: globalvaluecommerce.com , 866.843.0262

Related Posts

DP WORLD TOUR KLM OPEN WIN PLAYED GRAPHITE DESIGN TOUR AD...

PING OFFERS G430 MAX 10K HL (HIGH LAUNCH) NO-COST EXCHANG...

GOLF RESIDENCY PROGRAM AT FLAGSHIP CAMPUS

The golf wire.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.

Advertisement

2024 travelers championship prize money payouts for each pga tour player, share this article.

Not even protestors on the 18th green can stop Scottie Scheffler.

He won for the sixth time this season Sunday , taking home the title at the 2024 Travelers Championship after beating Tom Kim on the first playoff hole with a par. It’s his fifth win in a signature event this season and another $3.6 million prize he’s taking home.

For Tom Kim, while he won’t take home a trophy, he does collect $2.16 million for his best finish since winning at the Shriners Children’s Open in the fall.

Here’s a closer look at how much each player made at the 2024 Travelers Championship from a purse of $20 million.

Prize money payouts

Check out the best equipment you can buy: Best drivers for 2024 | Best irons for 2024 | Best putters for 2024 | Best golf balls for 2024

Most Popular

Social media reacts to protestors storming the green at the 2024 travelers championship, meet the 60 players who qualified for the 2024 summer olympic women's golf competition in paris, meet the 60 players who qualified for the 2024 summer olympic men's golf competition in paris, golfer downs three beers before rocket mortgage classic monday qualifier playoff, then advances to his first pga tour event, golfweek's best 2024: top public-access golf courses in every state, ranked, 2024 liv golf nashville prize money payouts for each player and team, the 2024 presidents cup is three months away. these 15 americans lead in the team standings.

• Flash Sale: 20% OFF Online Price Guide subscriptions.
• Promo Code: FLASH20 (Ends 9/30)

My Shopping Bag

• Online Price Guide 0
• Marketplace 0

Receive a 10% credit in your Beckett Wallet for each friend who successfully places an OPG order.Your friend will also save 10% on his first OPG purchase.

New to Beckett? Sign Up Now!

• Terms & Conditions
• Price guide

Golf Card Price Guide

Change is good, web+mobile* beckett.com web access to the online price guide most complete card database and pricing data available access pricing for over 1 million autographed items, including cards and memorabilia.

$179.88

Save 27.74%

MDR Combo(OPG+MDR) All of the data and pricing of the website OPG plus raw market sales data Millions of raw market sales delivered to you; updated daily

$191.88

Save 16.62%

Vintage (All Sports) Beckett.com web access to the Online Price Guide Most complete card database and pricing data available

$119.88

Save 24.93%

Certified Autographs (WEB+MOBILE*) Beckett.com web access to the Online Price Guide Most complete card database and pricing data available Access pricing for over 1 million autographed items, including cards and memorabilia

$239.88

* $134.99

Save 43.73%

Database Statistics

Total Number of Cards 11,841

Total Number of Sets 895

Total Number of Certified Autographs 1,369,861

Total Number of Certified Autographs Sets 127,202

Value Statistics

Total Value (Cards) $677,001.75

Average Value (Cards) $57.17

Total Value (Certified Autographs) $111,513,145.66

Average Value (Certified Autographs) $81.40

Recent Price Changes

Why purchase an online price guide.

• First pricing on all new golf cards.
• Timely pricing to help make you a smarter seller or trader.
• Gives you the knowledge to make smart purchases.
• Integrated with the Trade and Organize systems.
• golf checklists and pricing updated daily.
• Fully integrated with the Beckett trade system.
• Access to Beckett first ever online graded golf card price guide.
• Value your golf card collections easily in Organize.

This one of a kind database features checklists and pricing from 1901 to the present and covers brands from Donruss to Upper Deck and all your favorite players from Azinger to Woods. Includes detailed set information and pricing on all your favorite products from major manufacturers (past and present), including Donruss, Pro Set and Upper Deck.

Coverage in the Beckett Golf database includes golf cards from the PGA, foreign sets, food issues and more. Each card in the Beckett Golf database is accurately cataloged to include brand, manufacturer and print run as well as a multitude of sports card attributes including designations for rookie cards, memorabilia cards and autograph cards.

Browse Golf Price Guide by

Modern years (1981 to present), vintage years (1980 to older), player detail page.

• Aaron Baddeley
• Abe Mitchell
• Abraham Ancer
• Adam Hadwin
• Adrian Otaegui
• Ai Miyazato
• Al Waltrous
• Al Geiberger
• Alan MacBeth
• Alex Fitzpatrick
• Alexa Sterling
• Alexander Simpson
• Alexander Bjork
• Alexander Herd
• Alfred Perry
• Alice Bauer
• Amanda Blumenherst-Freiman
• Amari Avery
• Anders Forsbrand
• Andrew Magee
• Andrew Landry
• Andy Miller
• Angela Stanford
• Anna Rawson
• Anna Nordqvist
• Annika Sorenstam
• Anthony Kim
• Archie Compston
• Ariya Jutanugarn
• Arnaud Massy
• Arnold Palmer
• Arthur Havers
• Ashleigh Buhai
• Aubrey Boomer
• Austin Cook
• Austin Ernst
• Azahara Munoz

Shop the Beckett Marketplace

• Rookie Cards
• Autograph Cards
• Memorabilia Cards
• Unopened Boxes

Hot Players

• LeBron James
• Salvador Perez
• Vladimir Guerrero Jr.
• Giannis Antetokounmpo
• Kyler Murray

In the News

• Patrick Mahomes
• Fernando Tatis Jr.
• Max Scherzer
• Nikola Jokic
• Connor McDavid

Release Calendar

Latest News

1985 Drake's Baseball Checklist and Details Posted on Jun 25, 2024

1985 Drake's Baseball checklist, box set info, highlights, price guide access, and other baseball card details.

Read More »

2024 Upper Deck Allure AEW Details Posted on Jun 25, 2024

2024 Upper Deck Allure AEW checklist details, hobby and blaster box breakdowns, release date, odds, parallels, inserts, autographs and more.

First Look: 2015 Topps WWE Undisputed Posted on May 4, 2015

World Wrestling Entertainment cards have officially gone high-end.

Sign up for Beckett’s latest news and exclusive offers

• Online Price Guide
• Marketplace
• Authenticate
• Publications
• Baseball Cards
• Basketball Cards
• Football Cards
• Hockey Cards
• Soccer Cards
• Gaming Cards
• Non-Sports Cards
• Player Directory
• Team Directory
• Set Directory
• Grading FAQ
• Advertise with Us
• Become a Dealer
• Press Releases
• Careers Hiring Now
• Privacy Policy
• Terms of Service

Get the app

© 2024 Beckett Collectibles, LLC. All rights reserved.

Disclosure about relationship with EPN. When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

Connect With Us!

Please let us know a convenient time to call you on

(*All time slots are available in CDT zone.)

• Tuesday, Jun 25, 2024 Wednesday, Jun 26, 2024 Thursday, Jun 27, 2024 Friday, Jun 28, 2024 Monday, Jul 01, 2024
• 19:30-20:00
• Schedule a Call

Thank you for choosing this service. Our experts will call you on your preferred time.

• Summer Racing ExternalLink
• Champions League
• Motor Sports
• High School
• Shop ExternalLink
• PBR ExternalLink
• 3ICE ExternalLink
• Stubhub ExternalLink
• Play Golf ExternalLink

2024 Travelers Championship purse, prize money: Payouts for Scottie Scheffler, field from $20 million pool

The most lucrative season in pga tour history continued at tpc river highlands.

The 2024 Travelers Championship this week marked the last of eight huge-money signature events for the PGA Tour this season. Many such tournaments have been of the no-cut variety, like the Travelers Championship, though all of them have offered total purses of $20 million.

It is certainly a good time to be a professional golfer. It is also a good time to be Scottie Scheffler. With over two months left on the season, Scheffler had already set the PGA Tour's all-time earnings record entering the Travelers, breaking his prior record set last year at $21 million.

Scheffler only increased his total Sunday, now sitting at nearly $28 million in take-home pay by emerging victorious at a signature event for a fourth time this season. Combine that with his two other victories, and Scheffler is the first golfer since Tiger Woods in 2009 to win six times in a single PGA Tour season.

Here are your eight winners from signature events this season:

• The Sentry: Chris Kirk ($3.6 million)
• Pebble Beach Pro Am: Wyndham Clark ($3.6 million)
• Genesis Invitational: Hideki Matsuyama ($4 million)
• Arnold Palmer Invitational: Scottie Scheffler ($4 million)
• RBC Heritage: Scottie Scheffler ($3.6 million)
• Wells Fargo Championship: Rory McIlroy ($3.6 million)
• The Memorial Tournament: Scottie Scheffler ($4 million)
• Travelers Championship: Scottie Scheffler ($3.6 million)

This week's $20 million purse was split between 71 players. There were supposed to be 72 golfers in the field, but following his heartbreaking loss at the U.S. Open a week ago, Rory McIlroy withdrew from the event earlier in the week. McIlroy will next be seen when he returns to the Scottish Open as the reigning champion this July.

Let's take a look at the payout list for the 71 players who will be in attendance at the 2024 Travelers Championship.

2024 Travelers Championship prize money, purse

Total purse: $20 million

1st: $3,600,000 -- Scottie Scheffler 2nd: $2,160,000 3rd: $1,360,000 4th: $960,000 5th: $800,000 6th: $720,000 7th: $670,000 8th: $620,000 9th: $580,000 10th: $540,000 11th: $500,000 12th: $460,000 13th: $420,000 14th: $380,000 15th: $360,000 16th: $340,000 17th: $320,000 18th: $300,000 19th: $280,000 20th: $260,000 21st: $240,000 22nd: $223,500 23rd: $207,500 24th: $191,500 25th: $175,500 26th: $159,500 27th: $153,000 28th: $147,000 29th: $141,000 30th: $135,000 31st: $129,000 32nd: $123,000 33rd: $117,000 34th: $112,000 35th: $107,000 36th: $102,000 37th: $97,000 38th: $93,000 39th: $89,000 40th: $85,000 41st: $81,000 42nd: $77,000 43rd: $73,000 44th: $69,000 45th: $65,000 46th: $61,000 47th: $57,000 48th: $53,500 49th: $51,000 50th: $50,000 51st: $49,000 52nd: $48,000 53rd: $47,000 54th: $47,000 55th: $46,000 56th: $45,500 57th: $45,000 58th: $44,500 59th: $44,000 60th: $43,500 61st: $43,000 62nd: $42,500 63rd: $42,000 64th: $41,500 65th: $41,000 66th: $40,500 67th: $40,000 68th: $39,500 69th: $39,000 70th: $38,500 71st: $38,000

Scottie gets No. 6 and another signature event trophy. Kyle Porter and Greg DuCharme recap the 2024 Travelers Championship. Follow & listen to The First Cut on  Apple Podcasts  and  Spotify .

Our Latest Golf Stories

2024 Rocket Mortgage Classic odds, expert picks

Cbs sports staff • 4 min read.

2024 Rocket Mortgage Classic One and Done expert picks

2024 Rocket Mortgage Classic PGA DFS picks, lineups

Cbs sports staff • 3 min read.

2024 Rocket Mortgage Classic picks, predictions, odds

2024 Rocket Mortgage Classic preview, expert picks

Patrick mcdonald • 5 min read, 2024 open championship odds, picks, predictions, share video.

2024 Travelers purse, prize money breakdown

Rocket Mortgage Classic preview, expert picks

Is Scottie in 2024 actually rivaling Tiger in 2000?

Protestors with smoke bombs tackled at Travelers

Cameron Young shoots 59 in Round 3 at the Travelers

Tiger receives exemption into signature events

Charlie Woods qualifies for first U.S. Junior Amateur

Davis Love III enthused about golf's young stars

Johnny Damon: How I started loving golf

Jim Furyk offers key advice to Ryder Cup captains

.css-1hnz6hu{position:static;}.css-1hnz6hu::before{content:'';cursor:inherit;display:block;position:absolute;top:0px;left:0px;z-index:0;width:100%;height:100%;} Rocket Mortgage Classic

Detroit, MI • USA

Jun 27 - 30

John Deere Classic

Silvis, IL • USA

Genesis Scottish Open

North Berwick • SCO

Jul 11 - 14

2024 Season

.css-tplryy{font-family:suisse intl,"helvetica neue",helvetica,arial,sans-serif;font-size:1.9rem;line-height:2.2rem;font-weight:600;letter-spacing:-0.01em;}@media screen and (min-width: 768px){.css-tplryy{font-family:suisse intl,"helvetica neue",helvetica,arial,sans-serif;font-size:2.4rem;line-height:2.8rem;font-weight:600;letter-spacing:-0.02em;}} june 2024.

JUN 27 - 30

Detroit Golf Club

Detroit , MI • USA

John Deere Classic  

TPC Deere Run

Silvis , IL • USA

Sepp Straka

JUL 11 - 14

Genesis Scottish Open  

The Renaissance Club

Rory McIlroy

ISCO Championship  

Keene Trace Golf Club (Champions Course)

Nicholasville , KY • USA

Vincent Norrman

JUL 18 - 21

The Open Championship  

Royal Troon

Troon, South Ayrshire • SCO

Brian Harman

Barracuda Championship  

Tahoe Mountain Club (Old Greenwood)

Truckee , CA • USA

Akshay Bhatia

JUL 25 - 28

TPC Twin Cities

Blaine , MN • USA

August 2024

Olympic Men's Golf Competition  

Le Golf National

Paris • FRA

Xander Schauffele

Wyndham Championship  

Sedgefield Country Club

Greensboro , NC • USA

Lucas Glover

AUG 15 - 18

FedEx St. Jude Championship  

TPC Southwind

Memphis , TN • USA

AUG 22 - 25

BMW Championship  

Castle Pines Golf Club

Castle Rock , CO • USA

Viktor Hovland

AUG 29 - SEP 1

TOUR Championship  

East Lake Golf Club

Atlanta , GA • USA

• [email protected]

Get club pricing information

Browse by type.

Browse by brand

Subscribe to our newsletter.

[email protected] Mon-Fri: 9AM - 5PM EST

PGA.com and the PGA Value Guide are trademarks of The PGA of America.

INFORMATION

Club brands.

• Activate Facility
• How It Works
• Track My Trade
• Buying Guide

• Setup Login
• Subscribe to SBJ

You will be able to share this link with anyone and everyone, even on social media.

* Please fill out the form below in order to receive your shareable link.

Tournaments adjusting as higher fee structure soon to start

PGA Tour event operators are still adjusting to the tour’s new tournament business model that will go into effect next year, but the angst has died down somewhat from when the plan was introduced in late 2023.

In response to rising costs in men’s professional golf, the tour is requiring additional fees from its events . The tour’s three-year plan starts in 2025.

According to numbers shared by one tournament director, starting in 2025, events will pay: $125,000 (FedEx Cup fall), $250,000 (full field) and $500,000 (Signature events). Those numbers will increase to $250,000 (fall), $500,000 (full field) and $1 million (Signature) in 2026. Tournaments will be asked to pay the same fees in 2027.

• Pro Shop Holdings completes funding round, acquisition

Additionally, starting in 2025, each event will give 1% of its tournament revenue back to the tour. That number increases to 1.5% in 2026 and 2% in 2027. 

The initial plan rollout in December was met with widespread pushback from event directors, with some claiming the extra fees would hurt their bottom line and charity dollars. In the months since, many have come on board with the plan, realizing it’s just part of the new landscape of professional golf. Others still have trepidation about the structure, with one unnamed director calling it “scary as hell.”

The tour declined comment for this story.

How tournaments are dealing with the new structure varies based on their location, status as a full-field or Signature event and even cadence on the schedule.

Jon Drago has been the tournament director of the CJ Cup Byron Nelson for more than 20 years. He says he’ll approach next May’s tournament much like he would any other event over the years.

“We spend the next few months debriefing with what worked and what didn’t,” Drago said. “Really we just put into our business model, ‘Here’s a new thing we’re facing. What do we want to do that’s different?’” RELATED: PGA Tour outlines tournament enhancement requirements for 2024

The Byron Nelson was long sponsored by AT&T, but the telecom company dropped its deal after the 2023 event once the AT&T Pebble Beach Pro-Am gained Signature status, and thus a higher sponsor fee.

CJ, the Korean company long associated with the PGA Tour, came on board as title sponsor prior to this year. When the deal was signed, sources said the tour had been seeking in the $15 million range annually, with one person indicating it was likely a 10-year deal for the full-field event.

Drago was grateful for the way the new model will be rolled out in staggered phases.

“Any time a price goes up you have to plan for it,” Drago said. “You don’t like it but you have to deal with it, but with the noise going on in professional golf, we weren’t surprised it was coming.”

Steve Wilmot runs the RBC Heritage and only recently wrapped up event recap meetings. But Wilmot faces a different offseason than in past years on top of the new model.

RBC has not renewed its title sponsorship for the Heritage or the RBC Canadian Open, saying it wants to wait and see how negotiations with the tour and Saudi Arabia’s PIF play out before making a decision.

Also, the tour has confirmed the same dates for the Heritage — it will be the week after the Masters — but Wilmot is unsure if the tournament will continue to hold the Signature status it’s had for the last two iterations.

Wilmot’s first main focus is getting RBC back on board, noting there has been “great dialogue” among the tournament, sponsor and tour about an extension. Wilmot went as far as saying he was “highly optimistic” a new deal would be struck.

While not a Signature event this year, the WM Phoenix Open annually draws some of the biggest crowds on the PGA Tour.

Chance Cozby, the tournament director in Phoenix since 2019, called the changes “manageable” and said he didn’t see them “having a big impact on our business.”

“We’re a big event and so we try to make improvements and changes to our event every year,” Cozby said. “Not necessarily bigger, but better. Now that we know we have a new funding element, we just take that into account as we consider how we price our property and how we manage our expenses. We’re a partner with the PGA Tour and we’re going to support them.”

Because of that partnership, the tour has bulked up in certain ways to help the tournaments when it comes to the added revenue asks.

The tour started a program in the 2013-14 season — its National Sales and Service Department — that puts eight to 12 young reps through a rigorous program for eight to 10 months and then offers them up to tournaments to help sell throughout the year.

“I don’t know that I can add one more sales body, so all of a sudden you’ve got one to two folks hitting your market in a key window,” said Marty Gorsich, the longtime tournament director of the Farmers Insurance Open in San Diego. “The tour isn’t just putting on a top charge here, they’re investing in a lot of resources.”

The tour in the last 18 months also hired a seasoned sales executive — who has another half-dozen sales people in support — to go out and mine new business for tournaments.

Finally, the tour has brought on another senior sales executive  to work as a consultant with three tournaments this year — one of them being this week’s Rocket Mortgage Classic in Detroit. That person, along with members of the tour’s sales team, will do a deep dive on every product at each of the three events and figure out ways to better monetize and find other revenue opportunities.

Sources familiar with its thinking said the tour believes three main areas should help soften the blow of the new fees: the staggered rollout of the structure over three years; the reinforced sales infrastructure; and finally, the investment from Strategic Sports Group.

In the tour’s mind, the SSG investment — which wasn’t even formalized when tournament directors received this plan in December — will make the events more valuable and thus drive more revenue in future years.

Wilmot, who has run the Heritage for nearly 40 years, plans to lean heavily on the tour’s extra resources.

“They’re one of the biggest sports marketing arms in the world, so why not lean on them?” he said. “That’s what we’re there to do. We try to share best practices and figure things out together. They need us and we need them. The financial model is different, but the landscape of the PGA Tour and professional golf is different as well.”

One new curveball in recent weeks is the structure of the tour’s Tournament Advisory Committee, the group of event directors that meets throughout the year and shares best practices with other tournaments. RBC Canadian Open Director Bryan Crawford was slated to become the new chairman of that committee, but Crawford this month left the tournament to become the commissioner of the Ontario Hockey League. The tour is working on a succession plan.

• Executive Transactions
• International
• Events and Attractions
• Labor and Agents
• People and Pop Culture
• Sports and Society

SBJ Morning Buzzcast: June 25, 2024

Whither the NHL in AZ? Big East close to key media deals; why U.S. Swimming set a new bar for live events; and Ed Policy continues his rise through the ranks.

Fox Sports’ Alexi Lalas, Roku’s Joe Franzetta and the NBA moves forward

Sbj presents: protecting athletes in this time of change with luke fedlam, tom friend on what espn's main nba booth could look like without jj reddick, george killebrew talks new role as cro of united pickleball association, andrea hopelain interview.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/06/24/pga-tour

Sorry, something went wrong with the copy but here is the link for you.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.

Already a subscriber? Click below to sign in.

Upgrade your subscription to get all the news you need:

Adding SBJ weekly content will give you the comprehensive view of sports business with:

• Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business.
• 49 print issues delivered to your home or office.
• Access to easy-to-read digital editions of weekly issues.
• More than two decades of archival stories, profiles, research and data.

Adding SBJ daily content will give you the comprehensive view of sports business with:

• Daily updates aggregating the stories and spin from more than 600 outlets across the globe.
• Timely, daily updates provide the latest developments and news relied upon by industry leaders.
• The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry.

Travelers Championship

TPC River Highlands

Fantasy Advice

Rocket Mortgage Classic DFS picks 2024: Why Tom Kim’s hot streak will continue

After a thrilling three-week stretch where the U.S. Open was sandwiched between two signature events, the PGA Tour heads to Detroit for the Rocket Mortgage Classic. This event replaced the Quicken Loans National on the schedule in 2019 and has produced a wide variety of winners in its short history, including everyone from Monday qualifier Nate Lashley to reigning U.S. Open champion Bryson DeChambeau. Yet these results can not be considered all that surprising, as Detroit Golf Club caters to all styles of play. The Donald Ross design is similar to many tree-lined parkland golf courses we have grown accustomed to on the PGA Tour, and similar to last week, we can expect incredibly low scoring.

Detroit Golf Club: North

Detroit, mi, united states.

While many of the PGA Tour’s best view this is as a natural off week coming off such a busy stretch of the schedule, Rickie Fowler will return to defend his 2023 title. Coming off a playoff loss at the Travelers Championship, Tom Kim will be back in action as well, while Cameron Young will look to build upon his stunning 59 last week at TPC River Highlands. The field might be lacking in star-power, but weeks like these still provide an ample edge for those who are willing to do the legwork. Let’s dive into the slate.

$10,000 range

Play: tom kim, $11,000:.

I’m not expecting much of a letdown from Tom Kim following a playoff loss at the Travelers. Kim gained over 3.5 strokes in both ball-striking categories, and he is now returning to a course where he has finished seventh in the past. In such a weak field with very shaky options up top, as well as a loaded $5,000 range, I feel comfortable spending up for the best player.

Fade: Alex Noren, $10,200:

Patrick Smith

While this has been a banner year for Alex Noren, I worry he might be on the wrong side of a great run. Noren is coming off a missed cut at the U.S. Open where he lost strokes ball-striking, and while I will not hold a shaky performance at Pinehurst too strongly against him, the Swede has now lost strokes ball-striking in three straight starts.

Watch the below video for our favorite bets and players we're fading for the 2024 Rocket Mortgage Classic:

$9,000 range

Play: taylor pendrith, $9,600:.

Andrew Redington

Taylor Pendrith has a knack for bentgrass birdie-fests, and outside of his win earlier this season at TPC Craig Ranch, he has also recorded a runner-up and a 14th-place finish at Detroit Golf Club. This should not come as a surprise as Pendrith packs a mighty punch off the tee, and he has quietly developed into one of the best putters on tour. Power off the tee and an elite putter is the perfect formula this week, and I expect Pendrith to continue his success at Detroit Golf Club.

Fade: Will Zalatoris, $9,200:

I was hopeful that Will Zalatoris’ Thursday 64 at the Travelers would be a turning point for his season, but he faded to another ho-hum 42nd-place finish. On the week, Zalatoris lost 1.9 strokes on approach and 3.2 strokes putting. Detroit Golf Club is already a questionable fit for Zalatoris given the importance of putting, but the fact his iron play has been inconsistent makes him an easy fade.

RELATED:  Golf Galaxy employee qualifies for Rocket Mortgage via playoff after downing three beers

$8,000 range

Play: maverick mcnealy, $8,900:.

I was surprised at this price point, and I would have been happy to play Maverick McNealy even in the $9,000 range this week. McNealy might be the best overall putter in this entire field, and he is coming off a strong ball-striking performance at the Canadian Open, where he gained 2.5 strokes on approach. The breakthrough is coming soon, and Detroit Golf Club is the perfect fit for his skill-set.

Fade: Michael Thorbjornsen, $8,000:

While Michael Thorbjornsen certainly possesses a ton of talent, I cannot justify this price point when they’re just as many talented young players in the $5,000 and $6,000 range. The former Stanford standout looked fairly shaky last week at the Travelers Championship, losing over four strokes off the tee and over a stroke on approach. He is certainly a player to monitor, but I need to see a little more.

More from Golf Digest

$7,000 range

Play: matt wallace, $7,400:.

David Cannon

Matt Wallace is far too cheap this week for the upside that he provides. Coming off a 15th-place finish at the KLM Open, Wallace has already recorded two top-12 finishes in three appearances at Detroit Golf Club. The Englishman already recorded a top-five finish this year at TPC Craig Ranch, and I fully trust his abilities to keep up in a low-scoring affair.

Fade: Nick Dunlap, $7,400:

Nick Dunlap showed his upside earlier this season with a win at the American Express, but since January, he has failed to record a top-10 on the PGA Tour. The former University of Alabama standout is coming off a 66th-place finish at the Travelers Championship, where he ranked dead last in the field in putting, which leaves me very concerned about his chances in Detroit.

$6,000 range

Play: thorbjorn olesen, $6,900:.

Already a winner this year on the DP World Tour, Thorbjorn Olesen has quietly put together a strong season. Coming off a 27th at the Canadian Open where he gained over 3.5 strokes on approach and putting, Olesen possesses the ideal skill-set I am looking for this week. The Dane can spike both on approach and with the flat-stick, two necessary requirements for success at Detroit Golf Club.

RELATED:  This indoor drill created one of the best swings in golf—Ludvig Aberg explains how

$5,000 range

Play: sam ryder, $5,800:.

In the $5,000 range this week, I’m essentially looking for players who I know possess extreme upside on approach and with the flat-stick. Sam Ryder checks both of those boxes, which always makes him deadly in a birdie-fest. Ryder has recorded top-40 finishes in his previous two appearances at Detroit Golf Club, and he consistently raises his baseline in easier scoring conditions.

Listen to Golf Digest's weekly podcast, "The Loop", where we interview the industry's leading experts (and sometimes tour pros) to help you make your bets and pick your fantasy lineups. And be sure to subscribe to "The Loop" wherever you get your podcasts!

Andy Lack is a PGA Tour writer and podcaster from New York City who now resides in Los Angeles. He hosts Inside Golf, a twice weekly podcast focused on the PGA Tour, betting, daily fantasy, golf course architecture, and interviews, as part of the BlueWire podcast network. As well as contributing to Golf Digest, Andy is also a data analyst and writer for Run Pure Sports, where he covers PGA Tour betting and daily fantasy. He came to Golf Digest’s betting panel after previously writing for RickRunGood.com, the Score and GolfWRX. In his free time, Andy can likely be found on a golf course. Follow him on Twitter: @adplacksports

• Check Values
• Additional Services for PGA Professionals
• GRP PROGRAM
• Rental Sets
• How It Works

New to the PGA Value Guide

Faster receiving times, new mobile-friendly design, more values, real-time account info, donate your funds to pga reach, rental set fleets on demand.

• Become a Member
• PGA Professional Benefits
• GRP Program
• Terms and Conditions

© 2024 PGA of America Value Guide.

• Skip to Navigation
• Skip to Main Content
• Skip to Related Content
• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My watchlist
• Stock market
• Biden economy
• Personal finance
• Stocks: most active
• Stocks: gainers
• Stocks: losers
• Trending tickers
• World indices
• US Treasury bonds
• Top mutual funds
• Highest open interest
• Highest implied volatility
• Currency converter
• Basic materials
• Communication services
• Consumer cyclical
• Consumer defensive
• Financial services
• Industrials
• Real estate
• Mutual funds
• Credit cards
• Balance transfer cards
• Cash back cards
• Rewards cards
• Travel cards
• Online checking
• High-yield savings
• Money market
• Home equity loan
• Personal loans
• Student loans
• Options pit
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

• Yahoo Sports AM
• College Sports
• Fantasy Sports
• Horse Racing
• Leaderboard
• Scottie Scheffler Arrest
• Masters Tournament
• PGA Championship
• 5 electric NBA Draft storylines
• Florida Panthers' Stanley Cup tour is on
• Subway Series begins in Queens
• Why Copa América has empty seats
• NBA Mock Draft 10.0

Rocket Mortgage Classic 2024 Thursday tee times, PGA Tour pairings and how to watch

The PGA Tour is heading to the Midwest.

Detroit Golf Club hosts this week’s 2024 Rocket Mortgage Classic in Michigan, where last year Rickie Fowler broke a long winless streak to capture a victory in a playoff. Now he’s back to defend his title but will have numerous chasers, including last week’s runner-up Tom Kim, Mr. 59 Cameron Young and numerous others.

Detroit Golf Club is a par-72 layout measuring 7,370 yards. The purse at the 2024 Rocket Mortgage Classic is $9.2 million with $1.65 million going to the winner. The winner will also receive 500 FedEx Cup points.

Rocket Mortgage : Odds, picks to win

From tee times to TV and streaming info, here’s everything you need to know for the first round of the 2024 Rocket Mortgage Classic. All times listed are ET.

Thursday tee times

Groupings and starting times for the first and second rounds of the Rocket Mortgage Classic pic.twitter.com/2Z68ybJOKu — PGA TOUR Communications (@PGATOURComms) June 25, 2024

How to watch, listen

ESPN+ is the exclusive home of PGA Tour Live . You can also watch the Rocket Mortgage Classic on Golf Channel free on Fubo . All times ET.

Thursday, June 27

Golf Channel / Peacock : 3-6 p.m.

Sirius XM: 12-6 p.m

ESPN+ : 6:45 a.m.-6 p.m

Friday, June 28

Golf Channel/ Peacock : 3-6 p.m

Saturday, June 29

Golf Channel/ Peacock : 1-3 p.m

CBS: 3-6 p.m.

Sirius XM: 1-6 p.m

ESPN+ : 7 a.m.-6 p.m

Sunday, June 30

ESPN+ : 7 a.m.-1 p.m

Story originally appeared on GolfWeek

Recommended Stories

Jacksonville city council approves $775m in public funds to upgrade jaguars stadium.

The deal comes with a 30-year lease and a target date in 2028 for the renovations to be complete.

Copa América: Referee collapsed, stretchered off field during Canada-Peru match in Kansas City

The heat index was well over 100 degrees in Kansas City on Tuesday afternoon when the official collapsed on the field.

Texas A&M baseball coach Jim Schlossnagle takes Texas job day after MCWS loss, adamant vow to 'never' leave

Schlossnagle lambasted a reporter for broaching the subject, then reportedly took the Texas job less than 24 hours later.

2024 Predictions: Who is this year's Jordan Love? (Dark horse top 5 QB) | Yahoo Fantasy Football Show

We continue our summer 'Flip the Script' series by trying to identify who this year's Jordan Love will be: A dark horse QB that comes out of nowhere to finish as a top 5 fantasy QB in 2024. Andy Behrens joins Matt Harmon for the pod as they look back at what made Love's year special in 2023 and who could potentially replicate that in the upcoming season.

Hockey Hall of Fame: Pavel Datsyuk, Jeremy Roenick, Shea Weber among 7-member class of 2024

Natalie Darwitz, Krissy Wendell-Pohl, Colin Campbell, and David Poile will also be inducted.

Why do Copa América games have empty seats? It’s about more than ticket prices

All involved have touted Copa América as a competition on par with the European Championships, but its optics have stood in stark contrast to the Euros, where stadiums are invariably full.

Chiefs, Hallmark teaming up for new movie 'Holiday Touchdown: A Chiefs Love Story'

If you are a Chiefs fan and a Hallmark movie fan, this is made for you.

UFC 303: Ian Machado Garry says Michael Page has spent the majority of his career fighting 'nobodies'

The undefeated Irish prospect had zero interest in a fight against Page and was hoping to face someone ranked higher.

Euro 2024: Kylian Mbappé scores in return as France finishes second in Group D after 1-1 draw with Poland

Mbappé's penalty kick goal in the 56th minute gave France the lead.

Fantasy Football 2024: Let's please stop fading Alvin Kamara

Alvin Kamara is a well-known commodity, which actually might be hurting his fantasy draft value.

NBA free agency: Top centers on the market

Defensive-oriented shot-blockers, inside scorers, excellent rebounders, hustle players and 3-point shooters — this list has it all.

Yahoo Sports AM: Panthers win it all

In today's edition: Panthers hoist the Cup, Vols top Aggies, devastation for Athing Mu, the NBA's French revolution, and more.

Global takeover: Why the NBA's best players now come from all over the world

The story begins with a former meat inspector from Belgrade.

Casey Stone fired by San Diego Wave FC during club's 7-game winless streak

Stoney led the club to two trophies since being hired as its first-ever head coach.

U.S. Olympic track and field trials: Athing Mu won't defend her 800 meters gold after stunning fall

Three years after her radiant smile and unparalleled speed made her one of the faces of the Tokyo Olympics, Mu crossed the Hayward Field finish line in tears on Monday night.

Men's College World Series Finals: Tennessee holds on to beat Texas A&M and claim first national title

Tennessee closed out the College World Series with back-to-back wins over the Aggies to win the national championshp.

Stanley Cup Final: Panthers win Game 7 thriller over Oilers to secure first championship in franchise history

The Panthers are Stanley Cup champions for the first time.

Padres place Fernando Tatís Jr. on 10-day IL due to stress reaction in leg

Tatís Jr. could return in early July or after the MLB All-Star break.

Euro 2024: Mattia Zaccagni puts Italy through to knockout round with last-minute equalizer vs. Croatia

The draw helped Italy secure second place in Group B.

Cavs hire Atkinson, 2024 NBA Draft preview & concerns over MJ's 1988 DPOY Award | Good Word with Goodwill

Vincent Goodwill tackles the NBA news of the day, previews the 2024 NBA Draft with Krysten Peek and talks about Michael Jordan’s 1988 Defensive Player of the Year Award with Tom Haberstroh.

Get Back2Golf and Upgrade Your Clubs with the PGA Value Guide

PGA of America

The PGA of America is one of the world's largest sports organizations, composed of PGA of America Golf Professionals who work daily to grow interest and participation in the game of golf.

Nine’s Wide World of Sports

'No golf on a dead planet': Protesters force bizarre end to PGA Tour tournament

People who appeared to be climate protesters caused a bizarre end to the PGA Tour 's Travelers Championship on Monday morning.

World No.1 Scottie Scheffler eventually beat young gun Tom Kim on a playoff hole, but only after their original showdown on the 18th was interrupted by a number of protesters storming the green and throwing a coloured substance onto the putting surface.

The intruders were wearing t-shirts that included the phrase "no golf on a dead planet".

READ MORE: Bunnies facing 'catastrophe' over shock axing of star

READ MORE: Afghanistan star takes aim at Cricket Australia

READ MORE: Icon questions 'bad message' from under-fire AFL coach

Police officers swarmed the green and apprehended as many as five people, while Scheffler, Kim and Akshay Bhatia stood waiting for the commotion to end so they could continue playing.

The rest of the crowd booed the actions of the protesters, who left red powder on the green barely a metre away from the cup.

Climate protestors are ushered off the 18th green by police officers during the final round of the Travelers Championship.  Getty

"They've been tackled on the ground, on the green, police have responded quickly," CBS commentator Jim Nantz said.

"They just came flying down the hill out of the gallery."

TV analyst Mark Dusbabek noted, "it's unfortunate that it's making the players wait like this".

Fellow commentator Mark Immelman conceded the disruption would have impacted the focus of Scheffler and Kim.

"As a professional athlete you try to visualise and imagine all the different things you might have to go through," Immelman said.

"I'm not sure this is one of the things you ever conjure up in your mind."

Climate change protestors rush the 18th green as Scottie Scheffler looks on.  Getty

The players were given permission to slightly move their ball if the powder impacted their line, which Bhatia did.

"It is considered an abnormal condition," Dusbabek explained.

Scheffler held a one-shot lead over 22-year-old Kim but the top men's player in the world then missed his birdie putt, and Kim birdied to send it to a playoff.

The hole location on the 18th was moved for the playoff to avoid the parts of the green affected by the intruders.

Scheffler hit a four again on the 18th while Kim hit an errant approach shot into a bunker and carded a five to hand his opponent the victory.

Tom Kim of South Korea prepares to putt on the 18th green while avoiding the red powder left by protesters.  Getty

Scheffler and Kim had shared a pizza dinner earlier in the week given they share a birthday - although Scheffler is six years Kim's senior.

The victory was Scheffler's sixth of the year. That's the most in one PGA Tour season since Tiger Woods won six in 2009.

And Scheffler still has two months to go.

It was his fourth victory of the year in the PGA Tour's $30 million limited-field, no-cut signature events, earning him a payday of $5.4 million. He also won the Masters and The Players Championship.

Scheffler closed with a 5-under 65 for a four-day total of 22-under at the TPC River Highlands.

• Scottie Scheffler

Most viewed in Golf

Protesters force bizarre end to pga tour tournament.