travel agent rates sandals

7 Reasons to Book Sandals with a Travel Agent

Most people think booking a Sandals Resort vacation is a simple process. However, if you want to ensure your trip goes as smoothly as possible, we recommend booking through a travel agent specializing in Sandals. Here are seven reasons to book Sandals with a travel agent.

1. Sandals Travel Agents Have First-Hand Experience with the Resorts

As the world’s leading provider of luxury all-inclusive vacations, Sandals Resorts offers travelers a wide range of options for their next getaway. But with so many choices, it can be challenging to know where to start. That’s where Sandals Resorts travel agents come in.

With first-hand experience at Sandals Resorts around the Caribbean, they can provide valuable insights and share insider tips to help you plan the perfect trip. In many cases, you cannot find these recommendations anywhere online.

Your travel advisor will give you the feedback you need on your vacation choices, whether recommending a Sandals resort location , a romantic restaurant, an exciting excursion, a pristine beach, or advising on the best time to go to Sandals .

Bottom Line : Before your Caribbean trip, you should know what to expect at a Sandals Resort. Sandals experts can answer your questions since they have first-hand experience. They’ll help you pick the best resort based on your preferences. While online research is helpful, speaking with someone who’s been there provides added assurance. A Sandals agency will reduce vacation planning stress by guiding you with informed recommendations.

2. Sandals Travel Agents Save You Money

One of the best reasons for booking Sandals with a travel agent is their ability to find the lowest prices. With their knowledge of the booking process and how to take advantage of special offers and discounts, agents can often help their clients find ways to save money on their Sandals vacations .  This is especially important for an all-inclusive destination like Sandals… because there’s only a single, all-inclusive price for your trip, you want to be SURE it’s the lowest price available!

In addition, Sandals travel agents are always up-to-date on the latest deals and promotions, so you can be sure that you’re getting the best possible price when you book. They can also keep an eye on prices and availability so that you can book your Sandals vacation at the perfect time. Sandals promotions often include instant credit, free nights, and last-minute travel deals.

Finally, couples who book their stay through a Sandals Resort travel agent can rest assured that they are getting the best possible price because Sandals has the Best Price Guarantee. Sandals will refund the difference if you find a lower price for the same room type and dates within 24 hours of booking. Your Sandals travel agent will handle all the details so you can be confident that you’re getting the best deal.

Bottom Line : It’s always a good idea to compare prices before you book your vacation. We recommend speaking to a Sandals Resort travel agent before you book your trip, as they can often find deals you may not be able to locate on your own.

Early booking usually results in the best prices. Some Sandals resorts are cheaper than others, and rooms with fewer amenities tend to be less costly than those with more luxury features.

To find the best Sandals vacation deals, we recommend contacting an experienced Sandals vacation planner like The Vacationeer. Click below for your free Sandals Caribbean vacation quote .

3. Using a Sandals Travel Agency Saves You Time

When it comes to planning a vacation, there are a lot of details to take care of. Whether it’s booking flights and hotels, renting cars, or making restaurant reservations, the list of things to do can seem endless. And that’s not even counting the research you need to do to find the best deals.

Using a Sandals Resort travel agent can save you time. First, discuss your ideal Sandals vacation with your travel advisor, including your preferred location, accommodations, excursions, activities, and budget. They will then handle the rest.

Your dedicated Sandals travel advisor will find you the best deals and combine everything into a single package. That way, you can relax and pack your bags without worrying about reservations and logistics.

My wife Jaimie and I found this to be incredibly helpful when we booked our Sandals vacation through The Vacationeer. Our agent took care of all the details, from flights to transfers to room selection, allowing us to focus on the excitement of the trip rather than the stress of planning.

Bottom Line: Work with a Sandals Resort travel agent to save time and hassle. You’ll be glad you did!

4. A Sandals Agency Helps with Rebooking if Plans Change or You Find a Better Deal

One reason to book Sandals with a travel agent is their flexibility. They can change your reservations if necessary and save you the hassle and headache of calling Sandals directly .

Sandals Travel agents can help you reschedule your trip or refund your money if you cannot go due to unforeseen circumstances. Moreover, If a better deal becomes available after you’ve booked, they will rebook your trip at the discounted lower rate.

Bottom Line : Here’s another example of how a travel agent saves you time, money, and hassle. Your Sandals travel advisor will modify your reservation if your plans change or a vacation package price changes. Furthermore, you won’t have to worry about monitoring Sandals’ recently released promotions because they will do it for you — your agent can save you money without you having to do anything at all!

Book Sandals with a Travel Agent to make your planning a breeze! | Image © Sandals

5. Personalized Service from Start to Finish

One of the biggest strengths of a Sandals travel agency is their attention to detail. They will work with you to understand your needs and then take care of all the little details to ensure that your trip is everything you dreamed it would be.

When you book a trip with a travel agent specializing in Sandals vacations, you can rest assured that you’ll be in good hands. You’ll be assigned a dedicated travel agent to get to know you and your preferences.

By giving you their full attention, they will be able to answer all your questions and ensure that your Sandals trip is customized to meet your needs. They will work with you to choose the perfect resort and create an itinerary that includes all the activities that interest you. They will also provide insider tips on the best beaches, restaurants, and excursions — and make sure the resort is aware of any special request you might have.

Bottom Line : Most travel agencies do not operate like call centers, so you can be assured that you will always receive consistent, one-on-one service from the same person each time you communicate. If you’ve ever played call center roulette, getting a different person each time after a lengthy wait on hold, you know that this alone is a great reason to work with an agency. As your travel agent knows your file, they can ensure you have a great experience.

The Vacationeer is the right choice if you want personalized attention and care.

6. Sandals Travel Agents Can Set Up a Layaway Plan

If you’re dreaming of a Luxury Included Sandals vacation but aren’t quite ready to pay in full, the Layaway & Playaway Program is the perfect solution. You can lock in your trip at today’s rates and spread the cost over many months with no fees and no interest. Plus, your Sandals travel agent can help you set up your payment plan (or do it for you).

All you have to do is make a small down payment to get started, and then you can choose to pay the remaining balance in 3- to 24-month installments. Here’s how it works:

• You must pay a deposit when you (or your travel agent) book your vacation
• Choose an installment payment option (3 to 24 months)
• An automatic charge will be made every 30 days to the credit card on file
• You must pay off the balance 45 days before travel

Bottom Line : Although the payment plan does not save you money on Sandals vacations , per se, it can make them more affordable. Just pay off a little each month, and by the time you leave for your trip, you’ll have it paid off in full!

Why wait? Contact The Vacationeer today to learn how to take advantage of the Sandals Layaway & Playaway Program. You can also determine how much a Sandals vacation will cost to see if monthly payments are feasible. Click below for a free quote.

7. It’s Free to Use a Sandals Travel Agent’s Services

Many people are surprised to learn that the services of a Sandals travel agent are free. That’s right – there is no extra charge to utilize the services of a Sandals vacation planner.

Sandals pays travel agencies a commission to help clients plan their trips. At no time is a fee passed along to you. It’s truly a win-win situation for everyone, especially YOU!

It’s their job to help you plan the perfect Sandals vacation. They can help you choose the right resort, make dining and activity reservations, and even assist with booking ground transportation. In short, a Sandals travel agent can take care of all the details so that you can relax and enjoy your vacation. And best of all, their services are free!

Before our first Sandals trip, Jaimie and I were hesitant about using a travel agent, thinking it would cost more. We were thrilled to discover that not only were their services completely free, but she also saved us money on our Sandals package. It was an eye-opening experience that made us believers in the value of travel agents.

Bottom Line : If you’re planning a Sandals vacation, we recommend you take advantage of the free services offered by a Sandals travel agent. They can save you time, money, and hassle, and their assistance won’t cost you a dime. There’s really nothing to lose!

Jaimie and I were initially hesitant about using a travel agent, thinking it would cost more. We were thrilled to discover that not only were our Vacationeer agent’s services completely free, but she also saved us money on our Sandals package. It was an eye-opening experience that made us believers in the value of travel agents.

Conclusion: Why You Should Book Sandals with a Travel Agent

When planning a trip to a Sandals resort, couples can choose to book directly through the resort or through a travel agent. While there is no fee for booking directly with the resort, there are several advantages to using a travel agent.

First, travel agents are familiar with the various Sandals resorts and can help travelers choose the best one for their needs. They can also provide valuable insights into the activities and amenities offered at each resort. In addition, travel agents can often find the best deals and most significant discounts on rooms and packages. They can also rebook your trip if you need to cancel, reschedule, or take advantage of a brand-new discount.

A Sandals travel advisor can provide peace of mind by handling all the trip details so travelers can relax and enjoy their vacation. Best of all, their services are free!

So when planning a trip to a Sandals resort, consider using a travel agent to take advantage of all these benefits.

Thanks for reading our 7 Reasons to Book Sandals with a Travel Agent. Enjoy your trip!

Are You Ready to Book Your Sandals Vacation?

You deserve sun, sand, and luxury at a Sandals Resort. Learn how The Vacationeer can help you choose from various Sandals resorts for your tropical Caribbean vacation with their travel planning services. The Vacationeer can recommend the best Sandals Resorts for a honeymoon (or even for a wedding!), the best Sandals resorts in Jamaica , or anything else you need. They can also help you decide between Sandals Resorts and Beaches Resorts and compare them against other options, such as booking Atlantis Bahamas .

The Vacationeer’s travel agents can help you select the perfect Sandals resort for your vacation, save money, and even schedule a payment plan.

Click below for your free, no-obligation quote!

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Sandals Resorts Certified Travel Agents

When it comes to booking your trip to Sandals, you have two choices. You can book directly with Sandals or work with a travel agent. If you want to book on your own, you can go to Sandals.com, and on this page , you can see the current specials they have.

BUT, you may want to take advantage of the benefits that come with booking with a Certified Sandals Specialist Travel Agent.

Overall, there are a lot of choices that come with booking a Sandals vacation and a Certified Sandals Specialist is going to give you the insight to make those choices easy.

We’re Dan & Michelle, travel enthusiasts, Sandals experts, and members of the Sandal’s Chairman’s Royal Club. We would love to help you plan your travel vacation.

Key Benefits of Using A Sandals Travel Agent

Certified Sandals Travel Agents know the different Sandals Resorts very well, having visited many of them first hand, and can help you make the right choice on resort and room options.- With our expertise, we can prepare you better to get the most out of your stay at Sandals. – We will save you valuable time when planning. – If there is a disruption in your travel, your travel agent will be an advocate for you to remedy the situation.

Why a Certified Sandals Travel Agent?

A Preferred Sandals Specialist is a travel advisor who specializes in booking travel to Sandals locations and is recognized as an expert. We have gone through an extensive education program about Sandals Resorts and keep up to date on the latest information.

We’ve been to all the resorts personally and can give you a ton of details that you won’t find just by looking at the website (like whether there are renovations happening at the property).

When we help clients book their trip, we can give them insights to help them decide the best option for them using our experience.

For example, we can share our experiences dining and let them know which resorts have better food.

Once they have decided on a resort, we can give them our recommendations for restaurants and snacks like where to get the best cocktails, lunches, or our favorite menu items for dinner.

We have also been able to give clients options for excursions and let them know if it will be worth it for them to upgrade their transportation like taking a helicopter or ferry to avoid long windy roads.

Plus, we can help during your trip if any problems come up. We monitor the area for weather issues or other factors that can impact you on your Sandals Vacation, and can easily reschedule flights or make itinerary changes if you need it.

Once a new resort opens, we get there as soon as we can so we can speak to the pros and cons of each resort.

Using a preferred Sandals travel agent can be extremely helpful if you’re not sure which resort you want to go to, or if you’re planning a special occasion trip, such as an anniversary or family reunion. Since we book so much travel with Sandals Resorts, we can make sure that special requests are taken care of.

If you’re planning a destination wedding or your honeymoon , you can even work with a travel consultant who is a Sandals Weddings specialist. They know everything about the various wedding and honeymoon packages available and can match you with the best options and resorts for what you want and we can connect you with the best of the best.

The only downside to using a Sandals Travel Agent is that we are not available 24/7. We are usually available during your travel so if you have an issues we can help you figure it out. But we aren’t always available like a call center.

Our Process

We try to keep things as simple as possible. To connect with a Certified Sandals Travel Agent, just fill out the form below and we will get back to you ASAP. After that we can answer some questions through email and can set up a call to review any questions you have.

When it comes time to book your Sandals Resort package we can take care of that for you and send you and updates leading up to your trip.

Let’s Get Started

Sandals intake form, recent testimonials, check out our other sandals resort reviews:, ready to get started.

Get the help of a seasoned travel advisor. We'll help you make the best choice for your vacation, guide you through the travel planning process, and support you until you are back home.

Working with a travel advisor

You don't know what you don't know.

We visit the resorts we recommend regularly, leveraging our unbiased expertise to meet or exceed your expectations. From round-trip airfare and transfers to accommodations at top-notch resorts, we handle it all. Let us be your trusted travel partner, aiming not just for a single sale but a lasting relationship.

There are so many details we work through seamlessly because we do this every day and know how to work everything out to give you an amazing experience.

Don't waste any more time researching online when you can talk to an expert

Our travel experts are here to help you plan the perfect vacation. With over 20 years of experience in all-inclusive travel, we customize vacations to suit your preferences, ensuring competitive pricing.

• We provide personalized customer service to guide you before, during, and after your trip. We handle issues directly, avoiding large, impersonal call centers.
• We'll match or beat any legitimate quote.
• We have access to the best prices, promotions, and possible rate adjustments if resort prices drop after your down payment.
• Our relationships and connections in travel allow our clients to get upgrades and perks at the resorts they stay at.

What people say about us

We worked with Mike to plan our perfect honeymoon in Greece — he was amazing the whole way through and put together a trip we will cherish for our lifetime.

He was thoughtful with our suggestions, and provided some of his own without every pushing us. He stayed within our budgetary means but made it feel like we had a budget twice the size. 

Dan and Michelle were such a joy to work with! They really made our trip and cruise successful. Based on our needs they were able to help us identify and schedule what side trips and activities would best suit our interests.

After this trip I will be using a travel agent for future vacations…just can’t wait for the next one they help us plan!

Honeymoon Always has been fantastic- our trips were 1000% better because of their help. The first time we used them we wanted to have a fun trip with some cultural experiences, good food, not too packed, and for a good price. It was fantastic and now we've used them for several trips in Europe, Central America, and the Caribbean. Each trip was so different but they were able to make each one special and unique to our needs.

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Sandals Travel Agent: Should You Use One?

One of the biggest and most popular resort companies in the Caribbean is Sandals, which has a wide selection of adults-only all-inclusive resorts on multiple islands. If you want to vacation or honeymoon at a Sandals resort, you can either book directly or via a Sandals travel agent.

If you feel comfortable with booking yourself, you can visit Sandals.com , where you can view their current deals and make your reservation online.

But even if you don’t think you need the help of a Sandals travel agent , one could still be beneficial.

A travel agent will also give you valuable support from the moment you begin to make your booking to the moment you arrive back home.

One of the most valuable things a Sandals Travel Agent can do is help you select your room and resort using their experience and expertise without bias that a Sandals employee might have.

There are tons of decisions to make when booking a trip to Sandals, from choosing which resort to deciding on the right room and extras. A Sandals travel agent can help streamline these decisions and help you create the vacation of your dreams.

Let our Certified Sandals Specialist Help You

What Is a Sandals Travel Agent / Certified Sandals Specialist?

A Certified Sandals Specialist is a travel advisor who specializes in booking honeymoons and vacations at Sandals resorts. They are officially recognized as an expert when it comes to staying with Sandals, as they have not only gone through an extensive educational program about Sandals resorts, but also have plenty of personal experience with the resorts. 

Sandals travel agents not only keep up to date on all of the latest information regarding the Sandals portfolio, but they have also been to most of the results personally. Their in-depth knowledge can provide you with important information that you won’t find just by looking online.

Benefits of Using a Certified Sandals Travel Agent

There’s a huge range of benefits to working with a certified Sandals travel agent. Let’s take a look at the many ways in which one of these agents would be able to assist you. 

A Sandals Travel Agent Knows the Resorts 

With a portfolio of 18 resorts as of early 2024, Sandals has a huge range of properties to choose from. A Certified Sandals Specialist has usually visited many of these resorts themselves and can help you figure out which resort to visit, as well as which room or suite is most suitable for you. 

A Sandals Travel Agent Can Help You to Prepare 

These travel agents are also experts in traveling to the Caribbean and can help you prepare for your stay with special tips about your special location. They will also help you make any important decisions in advance, such as restaurant or excursion bookings.

They will also give packing advice, ensuring that you bring everything you need and nothing that you don’t! Sandals provides a lot of amenities, and it can be easy to overpack. 

Your Sandals travel agent will help you be completely prepared so that you can have the best possible trip. 

A Sandals Travel Agent Can Save You Valuable Time

Since they have so much first-hand knowledge to offer, a Certified Sandals Specialist can save you a lot of time when planning your vacation. 

You won’t need to spend hours researching, since you will have someone with enough experience to answer all your queries. 

A Sandals Travel Agent Can Save You Money

While you can find discounts and deals on the Sandals website, a Sandals travel agent will have inside knowledge of all the best ways to maximize your stay for the least amount of money. They will be able to advise you on which extras are worth it, when to travel to get lower rates, and which resorts offer the best value.

A Sandals Travel Agent Can Help If Something Goes Wrong 

If you experience any difficulties while traveling, such as a disruption, flight delay, problems with your transfers, or issues at the resort, your Sandals travel agent will be there to find a solution and help your vacation get back on track.

A Sandals Travel Agent Can Make Your Special Occasion Amazing

Booking your trip through a travel agent can be extremely helpful if you are traveling for a special occasion. Whether it’s an anniversary, honeymoon, birthday, or family reunion, a Sandals travel agent can plan all the celebratory details and manage any special requests you may have. 

If you’re planning something extremely special such as a destination wedding, you can even work with a Sandals Wedding Specialist. These are the go-to people when it comes to planning your dream destination wedding, as they are so familiar with the various Sandals wedding packages that they are able to match you perfectly with the best options. Their expertise can certainly go the extra mile in making your big day one to remember.

When You Don’t Need a Sandals Travel Agent

You typically won’t need the assistance of a Sandals travel agent if you routinely visit Sandals tesorts and are comfortable with making the booking yourself online. 

That said, it is still well worth consulting with one as they may be able to help find you special deals that are not otherwise available to the public.

Tips for Selecting the Best Sandals Travel Agent for You

It’s important to find the right Sandals travel agent for you, as you will be working closely together and trusting them with your dream trip. 

When it comes to selecting the best Sandals travel agent, it’s important to have a meeting either face-to-face, over the phone, or online. 

During your conversation, ask about their personal knowledge and firsthand experience with Sandals resorts. You should also ask about their experience in planning your type of trip. This is especially important if it’s a vacation you’re taking for a special occasion, such as an anniversary or honeymoon.

A few other things you may want to ask a potential Sandals travel agent are:

• Which destination would be best for your budget/dates/reason for travel
• Any legal documentation you may need to take with you, or visas you may need to prepare.
• What other types of add-ons they can help you with (booking airport lounges, flights, upgrades, etc.).

How to Find a Certified Sandals Travel Agent

Finding a reputable certified Sandals travel agent can be a daunting task. It’s important to find one you can trust.

Fortunately, we have quite a few Certified Sandals Specialists on our team who can help you plan the Sandals honeymoon or vacation of your dreams; just reach out via our Contact Us page to get started!

Here are some details about a few of our expert Sandals travel agents:

Not only is Dan Bagby an expert on the Caribbean, but he has also personally visited every Sandals resort and is one of a select few Diamond Elite members of the Sandals Chairman’s Royal Club.

Dan is also an expert in culinary experiences, so if you’re looking for the Sandals resort with the best restaurants, cooking classes, or local cuisine, then he’s your go-to person!

Michelle Burnett

Michelle Burnett is a Certified Sandals Specialist and has also visited all of the Sandals resorts across the Caribbean.

She is also passionate about photography, so if you’re looking for the most picturesque spots on vacation to take some Insta-worthy snaps, then she can help you out!

Shannon Hanes

Shannon is a honeymoon and destination wedding specialist, as well as not only a Certified Sandals Specialist but also a Certified Sandals Weddings Specialist!

Shannon is especially knowledgeable about the islands of St. Lucia , Antigua , and Jamaica . If you’re planning on a trip to any of these, she can give you great advice on what to see outside of the resort.

Jenn Beherndt

Jenn is a Travel Design Specialist with extensive experience in the Caribbean. She is an expert in all-inclusive resorts and is also a Certified Sandals Specialist.

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Grow Your Travel Agency Business With Sandals & Beaches

August 3, 2023

Michele Biggers

If you’re a travel advisor, and want to grow your travel agency business, a partnership with Sandals and Beaches is a great way to thrive!

FAM Trips aka Back to the Beach

11. group travel, top 11 ways to grow your sandals and beaches business .

In 2018 I decided to become a travel blogger. Then in 2019 I decided I would become a travel advisor. Instead of just writing about travel I would book travel for others as well. Let me just say that I jumped in with both feet, knowing absolutely nothing about what I was doing!

I didn’t just become an advisor, I started my own agency too. Looking back it is almost comical. However, knowing nothing means I had a lot to learn and that is exactly what I did.

I now have a thriving agency, I travel 200+ days a year and I have 10 amazing travel advisors working in the agency along with me. Our agency books every kind of travel you can dream of, in every corner of the world.

We have created partnerships with some amazing brands in a short amount of time. The one I am most proud of is our partnership with Sandals and Beaches Resorts. Here’s some of the successes, and my top 11 ways to grow your business with Sandals and Beaches Resorts…

1. Become a Certified Sandals Specialist (CSS)

The first step to selling Sandals and Beaches is knowing everything about their brand. Sandals and Beaches now offers an online training course providing all the knowledge you need to focus and effectively grow your Sandals and Beaches Business. As you complete each lesson you will have the tools and information needed to start booking.

Upon completion of the online training and having one registered and traveled booking you will become a Certified Sandals Specialists (CSS). You are now on your way. 

Depending on the number of rooms booked per year, agents will earn silver, gold or platinum status as a CSS agent earning more and more benefits along the way. Advisors that have 100 rooms or 700 room nights (traveled) per year will earn the coveted Chairman’s Royal Club (CRC) status with Sandals providing even more benefits and maximum commission within the brand.

I was ecstatic to earn CRC in 2022, just 3 years after teaming up with Sandals. Especially considering that one of those years was 2020. I owe most of this to the relationship I have with my Sandals Business Development Manager.

2. Work closely with your Business Development Manager (BDM)

More than likely, your BDM will be the first person to reach out to you after signing up with Sandals and becoming certified with the brand. If not, you can find the BDM assigned to your territory in the TA Portal under Sales Tools – BDM Directory. Your BDM is your first point of contact, your go to for all questions and your biggest cheerleader. All of the BDM’s have received extensive training with the brand and have connections with the resorts to answer any questions they may not know. As soon as possible, plan a meeting with your BDM for coffee or lunch. They are full of valuable resources to get you started on your way to success.

I first met my BDM, Cheryl Snavely, at Panera Bread for lunch in September 2019. She was full of energy, information and lots of ideas. I left our meeting 2 hours later with bags of brochures and fully registered for my first FAM (familiarization) trip for October 2019. That was just the beginning for us.

Cheryl has been a key reason for my success with the brand. 

3. Know the Brand – Visit the Resorts

It is one thing to learn about the brand, and it is one thing to know the brand like the back of your hand; and it really makes a difference to clients.

You will learn about the brand and the resorts during the training, but the real learning comes from experiencing the resorts for yourself. You have to walk the properties, dine in the restaurants, enjoy the entertainment, swim in the pools and lay on the beach. Clients can visit the Sandals website for the facts but if they contact a travel advisor they want to know more than that. They want to know the vibe of the resort. How far a certain room is from the main pool. Which restaurants are beachfront. How hard is it to get chairs on the beach. Do you really need a butler? They want to know everything from someone with firsthand experience.

That is why I made it a point to visit all of the resorts as quickly as possible. I wanted to know everything and I can’t stress what a difference it makes. When someone asks me question about Sandals or Beaches, I can answer them instantly from experience. I can speak confidently and my clients know that they can trust the information I am providing to them.

Sandals makes it easy for agents to experience the resorts with three different options:

Points to Paradise (P2P)

• Points to Paradise is a travel advisor incentive program that is used to earn points for your own personal stays at Sandals and Beaches Resorts. The more vacations you book, the more points you earn. The more points you earn, the more trips you take. The more room revenue your clients pay, the more points you will earn. It’s simple – for every room dollar your clients pay, you get a point towards your own Sandals or Beaches vacation. All registered bookings are eligible, whether you book a couple, family, or social group.

Travel Agent Rates

• All Certified Sandals Specialists are eligible for the TA (travel agent) rate for their own personal stays. You have two options for the TA rate. Option 1 – $275-$375 per night (depending on the resort) for you and a guest. For this rate you choose the resort but you agree to accept any room on resort, usually the best available at the time of arrival but you accept no control over room selection. Options 2 – 20% off the advertised price. For this option you choose the resort and specific room you would like and receive 20% off for you and your guest. In this case you know specifically which room you will get. 
• FAM (familiarization) trips are a great way to experience the resorts and to network with fellow travel advisors. These trips, most recently better know as Back to the Beach events, are by invite only and can be arranged by your BDM. FAM trips are strictly limited to travel advisors meaning guests are not allowed to travel with you. There is no cost to take part in a FAM trip except the cost of your flight. However, in return there will be requirements of you during this type of trip. Including, but not limited to, resort tours, classes, social media interactions, etc. There is some work required on your part for this type of trip but what you receive in return is more than worth it. These FAM trips have been instrumental in me being able to visit every resort in such a short amount of time. 

4. Social Media

You must experience Sandals and Beaches Resorts for yourself and you must share the experience. When I first began with Sandals and Beaches I was constantly sharing my experiences on social media. Photos and videos of the rooms, food, beaches, pools, everything. This was very important to make sure that everyone knew I sold Sandals and Beaches and wanted to book their next vacation.

I have never been on resort that I haven’t booked trips for clients. Two trips immediately come to mind. January of 2021 in Antigua I secured 28 bookings in 3 days on resort. July of 2023 in Exuma I secured 15 bookings in 3 days. It can be done when people trust you and believe that you know what you are doing.

5. Create a website, and then set up a referral site with Sandals

After a couple of years of gathering content I moved further away from social media and more toward my website thanks to my amazing virtual assistant . I have spent time writing about the different resorts , the spa , the butlers and answering the questions that people are searching for on google. This has increased my business in ways I could not have even imagined. Now when people (who are already interested in Sandals or Beaches) search ‘do I need a butler during my stay’? They find the article I have written answering that question along with so much more. They also find my email address and phone number.

With social media, I am sharing with my friends and followers. With my website, however, I am reaching people around the world that are looking for specific answers to their questions. People that are ready to book. 

Now it’s time to create your co-branded Sandals site. A landing page where you can send Sandals clients and receive a commission from sales. Best of all, Sandals does all the work of maintaining the accuracy of the site with all up-to-date promotions and rates – all you have to do is place a referral link from your website and they track that client’s visit. If they request a brochure, it will be sent on your behalf. If they make a booking, you’ll get the full commission. And if your client is unsure on what to choose, the e-chat representatives will assist them and YOU still get full commission and credit for the booking. Just another way Sandals will help you close the sale. 

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6. Sandals Road Warrior Car Wrap Program

Sandals car wrap program is completely free to all Certified Sandals Specialists and is a very simple process. First you choose the vehicle you want to wrap. It can be one you already have (as long as it is 5 years old or newer) or one you are looking to purchase or lease. Then you contact your BDM to submit a request. At this point you can choose the images you want to use and there are hundreds available (this is the hardest part).

Sandals then has the images custom designed for you to include your agency name, phone number and email. Once you approve the design, everything is shipped to an installer near you. The installation, along with everything else, is done completely free of charge for you.

Oh, it is not just for vehicles either! You can wrap anything – golf carts, RV’s, anything!

I have to admit that I fought this one for the longest time no matter how hard Cheryl encouraged me. I had a huge Suburban at the time and couldn’t image it wrapped. However, my only regret now is that I didn’t do it sooner. I can’t tell you how much business I have received from my car wrap. People stop me in parking lots, at the gas station and call me when they pass me on the road. I am now on my second car wrap and will never have a car that isn’t wrapped. Best part is, you can use your marketing bank funds (earned from bookings) to be reimbursed for part of your car payment each month if your car is wrapped. 

7. Booth Space at a Bridal Show

Sandals Resorts has been known for weddings and honeymoons for the past 40 years. I don’t think there has ever been a bridal show without a Sandals booth. It is a great chance for you to get out and meet people. As soon as you decide you want to take part in a bridal show you should contact your BDM to check their availability. The two of you will then coordinate all of the details of what to bring and setup.

All shows are different. I would like to point out that you will not just meet bride and grooms at bridal shows. This is also a chance to meet mothers, best friends, sisters and everyone else that comes along with the bride for the day. Bridal shows are not just about selling weddings and honeymoons. They are about meeting the public, sharing information and getting your name out there. I highly recommend taking part in them. 

8. Sponsor a Hole in One at a Golf Tournament

Sandals and Beaches Resorts are known for golf. They have some of the best Greg Norman golf courses; and golf is included with stays at many of the resorts. It is only natural to want to become involved in the golf community to make them aware that you sell Sandals vacations. The best way to do this is to offer something to them such as sponsoring a hole in one at their next golf tournament. 

The first one we did was a benefit tournament just south of Atlanta. We offered a free trip to Sandals for the hole in one. And don’t worry (like I first did) – there is insurance available to cover you in case someone wins. Before the tournament you purchase insurance for the amount you want to be covered. Your BDM will help walk you through this process. If someone gets a hole in one and wins, the insurance pays for the trip that you book and make commission on. It is a win-win for everyone.

Best part is that during the day of the tournament you gain exposure from all of the golfers and spectators. Most of the tournaments allow you to set up booths with collateral. The one we took part in even let us man one of the refreshment stations on the course so we could meet each of the golfers as the stopped by for a drink. 

9. Host a VIP Event (Vacation In Paradise)

Hosting a VIP event is a great way to get your name out there and connect your business with the Sandals and Beaches brand. The possibilities are endless with these events so you can let your creativity run wild. They can be small and intimate or massive events. You can work with your BDM to figure out what will work best to meet your goals. These events can be open to the public or invite only.

You and your BDM will provide information to attendees on the Sandals and Beaches brands to help match them with the perfect resort. These events can be group specific (pickle ball, diving, golf, groups, etc) or they can be generalized. The goal is to meet people and to let them know that you are teamed up with the Sandals and Beaches brand to provide them with the best vacation ever.

Marketing bank funds can also be used for these events as well so remember to tap into all resources available.

10. Advertise, Advertise, Advertise

There are so many ways to advertise these days. Even though most of us first think of social media (as you should) there are many other options to consider as well. You must get creative and think outside the box.

In addition to social media we have advertised in magazines, on billboards, in athletic program, in parades and using my car wrap just to name a few. Once again, marketing bank funds can be used for advertising as long as the ads are approved by Sandals. Contact your BDM for full details prior to selecting your ad. 

The fastest and easiest way to increase your number of bookings is through group travel. You book one trip and then fill multiple rooms. These groups can be wedding groups, multigenerational family groups ( Beaches Resorts ), social groups or groups focused on certain activities such as golf, diving, pickle ball, tennis, yoga or wellness.

The possibilities are endless. Get out into your community and find a group that wants to travel together. Sandals and Beaches offers so many perks and amenities to groups traveling together. Your BDM, along with the groups department, can walk you through the options step by step. 

Grow Your Travel Agency Business With Sandals & Beaches

To really grow your business, any business, you must invest. You must invest in yourself and your business. Invest time to learning and growing and developing. You also must invest the money. Build a website and advertise; buy the flights and go explore the resorts. It will pay off ten-fold. 

Out of all the brands out there, Sandals supports their travels advisors more than any other brand and they also invest in you and your business. Sandals has the best BDM’s in the travel industry and they are there to help you grow your business. Use them to the fullest extent.

The Road Warrior car wrap program is free – wrap your car! Your marketing bank grows with ever booking you make. This money can be used toward advertising, VIP events, marketing and so much more – use it!

There are so many assets available to you and your business from Sandals and Beaches. All you have to do is take the initiative to get started and your BDM can lead the way. Just ask!

Let us help you plan your next trip, with our full service Travel Agency !

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101 Series: Certified Sandals Specialist: What To Know

• Cassandra Chichester
• October 3, 2018 May 31, 2022

It’s been awhile since I’ve last written about being a Certified Sandals Specialist. My last blog post on this topic was from 2016 and think I used my camera phone photos to upload. So now 2 years later, let me do a deeper dive into what it means to be a Certified Sandals Specialist . There are many advantages to being a CSS agent. If you are an IATA-accredited travel agent, you should be renewing your training every year to keep your status.

Please note there are 3 certifications you can earn with Sandals:

• Certified Sandals Specialist
• Chairman’s Royal Club
• Wedding Moons Specialist

The Certified Sandals Specialist (CSS) is the most basic level of certification you can obtain. Chairman’s Royal Club consists of an elite group of travel agents that have proven themselves as the best of the best. To make it into this club, you have to sell more than 100 rooms or 700 room nights per calendar year. The Sandals Wedding Moons Specialist (SWS) 2.0 program refers to the most profitable agent-supplier partnership in the industry with commission tiers based on production, ongoing product education, sales and marketing support. To be eligible, you must be an active CSS agent, attend a WeddingMoons Training FAM Trip, and secure a minimum of 3 traveled WeddingMoons and/or ReTie the Knot bookings per calendar year or a minimum of $9,000 in WeddingMoons and/or ReTie the Knot option revenue.

For the sake of this blog post, we are just going to focus on obtaining the basic (CSS) status as a travel agent.

CSS Workshop

The first step to becoming a Certified Sandals Specialist is to complete and submit the Enrollment Form. Then attend a fun and informative CSS workshop. There’s 1 workshop per year in an area near you, typically in the spring time. It lasts for 4 hours and breakfast is typically provided. You get to mingle with other agents in your area, and learn about the brand. You’ll also be given marketing strategies and learn of new developments.

There’s never a need for you to bring anything with you like scratch paper and pens. They will supply all writing materials for you and a big workbook for you to take notes on. Although 4 hours seems like a lot to cover 2 brands (Sandals and Beaches) keep in mind there are 16 Sandals Resorts and 3 Beaches Resorts. So it will take some time to get through it all. It’s important to understand the key differences between the properties because each property is unique and ideal for a particular client. Not all properties are meant for all clients.

Pro trip : If you are unsure of when your next CSS workshop will be, you should reach out to your Business Development Manager (BDM) and they can point you in the right direction. If you do not know who your BDM is,  HERE is a list of all USA and Canada BDMs by territory. simply select your state.

The next step to becoming a Certified Sandals Specialist (CSS) travel agent is by registering at least 1 booking on the Travel Agent Portal . Essentially, there are many suppliers you can book a Sandals Resort with like Delta Vacations; However, the booking will only “count” in the eyes of Sandals if it’s registered on the portal. Ideally, you will just book direct on the portal because you’re given an additional 2% (a total of 17% commission!). Sandals is definitely one of the leaders in the industry for commission. They’re very generous. So if you make a $4,000 booking with Sandals (for the land because air is not commissionable), you’re looking at a paycheck of $ 680.00 .

So considering you only have to maintain at least  1 booking per year to keep your active status, it really isn’t that hard to obtain. Sandals is a well-known brand that sells itself. It is an adults only, couples only, all inclusive resort spread out throughout the Caribbean. They offer delectable a a la carte cuisine (not all buffets!) and tons of water sports. They focus on entertainment but with a relaxing and romantic ambiance. I’m always confident selling a Sandals Resort to a couple because I know they are going to be wowed. The service and hospitality is like none other. For those discerning clients, they can even have their very own butler to cater to their every whim around the clock.

So just make sure you have at least 1 active booking per year to maintain your status.

As I mentioned earlier, Sandals’ brand sells the product. Many people are familiar with the ads. Sandals spends hundreds of thousands of dollars on ad spend per through traditional advertising such as t.v. and radio as well as online advertising such as banner ads. Keep in mind, however, that advertising is simply for the resorts and not for YOU as a travel agent.

So there’s a bit of legwork needed in terms of marketing for yourself and most of the marketing help can be found right on the portal. You’ll find the following marketing items to help you sell to prospective clients:

• Advertising Slicks
• Web Banners
• Promotional Ads
• Car wrap (shown below)

There’s also a photo and video library for the brand as well as individual resorts. I’ve put a few videos on my Facebook business page as a gentle reminder that I do in fact sell Sandals and Beaches!

You can leverage your existing internet presence with the Sandals brand to generate extra income for you and your agency. Sandals will do all of the work of maintaining the accuracy of your site with all up-to-date promotions and rates. All you have to do is place a referral link to their site and they’ll track that client’s visit. If they make a booking, you’ll get the full commission. Because I sell more than just Sandals I have not taken advantage of this co-branding site. But there are many agents who solely focus on Sandals so this would make sense for them.

The car wrap program is another opportunity to remind people that you sell Sandals and Beaches Resorts. You simply pick the car you wish to wrap and contact your local Business Development Manager to submit a request. Then select an image from their photo library and a professional, certified installer will wrap your car for free. While this program isn’t the best fit for me, agents who have it say they make bookings from this. So may be worth checking out.

Familiarization (FAM) Trips

So the two minimum requirements for being a Certified Sandals Specialist is to attend your annual in-person CSS Workshop and maintain at least 1 Sandals or Beaches booking per year. After you have the two minimum requirements satisfied and you’ve been pushing marketing, the next hurdle is a fun one. Attend a familiarization (FAM) trip. The point of a FAM trip is for you, the travel agent, to become familiar with a resort and/or destination. Clients will ask you, “Have you been there?” And you want to be able to say that you’ve at least been to a property, even if it’s not the one they were interested in.

Within my to two years as a travel agent, I’ve had the exciting opportunity to hop on FOUR different Sandals FAM trips :

• June 2017 – Visited Bahamas – Toured Sandals Royal Bahamian and Sandals Emerald Bay
• December 2017 – Visited Jamaica – Toured All 7 Sandals Resorts, 2 Beaches Resorts, and Grand Pineapple Beach (which is owned by Sandals)
• August 2018 – Visited Saint Lucia – Toured Sandals Grande St. Lucian, Sandals Regency La Toc, and Sandals Halcyon Beach
• September 2018 – Visited Turks  & Caicos – Toured Beaches Turks and Caicos Villages Resort & Spa

These trips are a great way for you to see the property from a consumers’ eyes. It’s also a great place to network and meet new friends, people more seasoned in the industry. I love hearing about what works for them and what doesn’t. There’s always something to be learned in this industry. It’s always changing. Some FAM trips have built in days at leisure while other trips are a bit busier. The Jamaica FAM trip was a busy one. We have 10 properties to view in 4 nights! So there wasn’t much downtime. I always recommend booking a few nights pre or post FAM trip so you can relax before/after the madness.

Pro tip : Don’t forget to bring your business cards and take the cards of others so you can keep in touch. Or what I’ll do is add people on Facebook right then and there so we can connect on the spot. My news feed is now flooded with beautiful resort pictures from other agents I’ve met along the way!

Full disclosure : Flights are not paid for. The resort, tour guide, etc. are all free though. My contract with my company says I am entitled to 1 free FAM trip per year (meaning boss lady pays for my flights). The meals and entertainment are always extraordinary and the staff go out of their way to make sure you as an agent have the BEST time.

You should check with your BDM for the FAM schedule so you can plan accordingly. Typically, the Sandals and Beaches FAM trips are from July – October because it’s hurricane season and less crowded/popular.

Certified Sandals Specialist (CSS) Events

After you’ve had an experience to see the resort/destination for yourself on a FAM trip, you’re ready to attend local events. These events are a great way to share your knowledge and love for the brand. My agency only attends one event per year as a Sandals booth: The Richmond Wedding Expo . The two local wedding expos near me have an event in January and another event in July. We only book a booth for the January show because it’s the busiest. Most people get engaged around the fall holidays so January is BOOMING as people prep for their upcoming summer and fall weddings. At our Sandals booth, our BDM accompanies us and is there as our partner. He’s there to answer any questions that we may not be able to. So fear not.

I definitely recommend attending the wedding expos since Sandals is a couples only resort. The target market is appropriate. Many brides wish to be pampered and relax after all of the wedding craziness and being cooped up with family so Sandals is a perfect escape. I also recommend looking into other nearby events where you will find couples in love. Perhaps a wine and food festival? Don’t forget about the family-friendly resort Beaches as well! Perfect for multi-generational families.

Pro tip : Check with your BDM to see which upcoming events they recommend you go to. Also see when their calendar is freed up so they can attend it with you. Keep in mind some BDMs have a huge territory so their calendars fill up quick!

Pro-tip : All agents can earn a marketing budget that will help you pay for your events such as the vendor booth registration and/or catered food for an event. Check with your BDM regarding your marketing budget.

Points to Paradise – Personal Travel

So now you’re a Sandals and Beaches pro. You’ve been there, done that. You’re keeping the bookings coming and keeping your BDM happy. What’s in it for you? I mean.. besides the commission checks…

Every single booking (3+ nights) that you make that comes to fruition will be counted into a points system that will earn you free room nights for personal use. It’s called “ Points to Paradise “. Sandals’ philosophy is “the more you book, the more you go… the more you go the more you know.” So they encourage you to travel to a Sandals property even if it’s on your own time and not during a FAM trip. Your clients who have traveled in 2018 will earn you redeemable nights in 2019. The points are earned when your clients have actually stayed there (points are not pre-paid).

Here’s how you can redeem your points . As you can see not all Sandals Resorts are created equally. The more luxurious resorts will cost you more points per night.

Pro tip : Keep in mind that many resorts have an option for you to stay at 1 and play at others. So even if you can only redeem points at Sandals Inn, you’ll have full access to visit Sandals Royal Caribbean and Sandals Montego Bay.

If you don’t have enough points to book what you’d like to, keep in mind the travel agent reduced rate is $250 per couple per night. So you can always just pay the discounted rate and enjoy the full luxury.

The year is 2018 and you most definitely should be on platforms like Facebook and Instagram. Instagram is a wonderful platform since it’s all about imagery. What better way to promote a resort. Make sure you’re following Sandals and Beaches on all platforms and be sure to tagged them in relevant posts. Shoot, even tag Adam Stewart (CEO of Sandals Resorts International) in relevant posts.

It’s important to get your name out there and mingling with all the folks over at the resort. You never know when you might need a favor from one of them one day for a honeymoon couple, or a couple celebrating their 30th birthday. So stay in touch with the people you meet on your FAM and personal trips. Stay in touch with the other agents, the BDMs, and the staff members at the property.

SELL, SELL, SELL!

So in conclusion, there are many ways to be successful when booking Sandals and Beaches:

• Attend your annual CSS in-person workshop nearest you
• Make sure you’re subscribed to their newsletters and e-blasts
• Use the marketing tools available to you on the portal
• Attend at least 1 FAM trip to experience the brand and destination
• Try different marketing strategies to see what works and what doesn’t
• Network with other agents to see what’s working for them and what’s not
• Follow the brand on all of your social channels to keep up with what’s new

There is a lot of marketing dollars spent by Sandals so take advantage of their reputation. Always book with confidence knowing that your client will be taken care of the moment they land until the time they board the plane again.

Have any questions about getting started as a travel agent? Feel free me to email me: [email protected]. Are you a travel agent who has additional great tips to add? Please feel free to leave a comment and help others.

Stay tuned for an upcoming post I plan to write on different rewards programs!

11 COMMENTS

Interested in becoming an agent and would like more information regarding this process. I am currently scheduled to take a trip to Jamaica in 2020. Really excited…

Hope to hear from you soon!!

Hi Angela! That’s great that you want to become a travel agent. Travel/tourism is such an exciting industry to be a part of. Setting up your own personal travels is a great first step. You have to be familiar with the process of trip planning and what better way than to plan your own trip so that’s wonderful. I would take a look at my blog titled “101 Series: How to Become a Travel Agent.” It does very in depth on the steps because there’s a few questions you’ll have to ask yourself… like do you want to work in corporate travel or leisure? I work in leisure and love it. But corporate tends to pay more. So it just depends how you see yourself. My blog post can be viewed here: https://www.travelagentdiary.com/2018/07/13/become-a-travel-agent/ . Best of luck on your exciting journey!

I am opening a travel agency up and would like to sell your trips. How would I get the training for it. thanks Greg

Hi Greg! I’m not sure what you mean? If you open your own travel agency we will likely be competitors. If you are looking for training it may be best to work for someone starting out so you can receive proper training before establishing your own travel agency. It can be difficult getting set up because you have to purchase E&O insurance, and newer agencies start at the lower percentage tiers for commission. If you work for an established agency starting out you will begin at a higher commission tier and can make more $. At least until you’ve built your clientele base up. Then you can open up your own! Hope that helps.

Ok, so we are tried and true Sandals fanatics! My friends always tell me I should become a travel agent for Sandals and I am thinking about possibly doing this when I retire. So, I have a very silly question…do you have to be a travel agent first or does Sandals get you through that process? If you need to be an agent first can you point me in the direction of what to do? Are there online classes? This was a great article! Very informative! I also read the other one linked above. Thank you!

Hi Kimberly!

Glad to hear you are a Sandals fan! The first step would be to become a travel agent, first. You’ll need to ensure you work for an IATA accredited travel agency first as your IATA # is essentially your company’s social security number and tracks your sales, all that fun stuff! It also offers credibility to your clients. I work for a brick and mortar retail agency, however, if you were interested in working remote with a host agency, check this site out: https://www.findahosttravelagency.com/ . You’ll be able to see the reviews of the different options so take time looking through that and apply. I don’t have any experience with a host agency as I work at a retail storefront, but there are PLENTY that choose the online route. So that would be step 1! Then, you just need to maintain at least one Sandals/Beaches booking per year to keep your certification. Which it sounds like you won’t have a problem doing since you have already been yourself multiple times! I do highly encourage agents to branch out from just one niche. I wouldn’t recommend only selling Sandals Resorts. Then you’d be missing out on other commission checks. Best of luck with retirement and being an agent! Very exciting.

Thank you Cassandra for the great information! I truly appreciate your help!

Hi! Thank you so much for this information. I am in the beginning stages of becoming an independent travel agent and because of my love for Sandals I am hoping to specialize in Sandals and Beaches!! This has been the best info I’ve found so far. I am just now in touch with my local BDM and hope to go from there. A couple questions- I am making business cards, can I use “Sandals Enthusiast” even though I am not a CSS yet? Also can I transfer trips that were booked on property to under me to take care of the trips for the guests already booked? I have several booked and would like to be able to help everyone with changes and airfare when needed. Thank you so much!!

Sorry for the late reply but glad we got to chat via Facebook! 🙂

Hello Cassandra,

I’m so glad I came across your information. I have been looking for info on the website how to become a travel agent for Sandals Resort. I have been in hospitality for over 16 years and looking for a career change. If you can please advise me on how I can take the next steps or how to find out about the next CSS workshop.

Thank you kindly,

Hi Zeborah,

Glad you found it useful! I can’t wait to get back to traveling so I can create more posts. For the next CSS Workshop, you’ll want to reach out to your local Business Development Manager (BDM) based on where you are located. You can obtain their email address from this link: https://taportal.sandals.com/bdm/ . Just click on your state, and if it’s a large state, you’ll see different BDMs for the different territories. Just reach out to them, let them know the agency you work for, and they should be able to get you set up for your next workshop! Typically, they are in the spring season so your timing is perfect.

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