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Best Travel TV Adverts

We all love a holiday, and it’s no surprise that travel adverts are some of the most popular on TV. Throughout the year, you’ll likely spot several travel ads on your screen throughout the week – pushing cheap flights from airlines , hotel deals or even entire countries. 

We’ve pulled together some of the most unique and memorable travel adverts on TV from recent years, to inspire your wanderlust and encourage you to dust off that passport…

Time For a Holiday, Thomson – 2011

Released by holiday company Thomson back in 2011, this advert offers a peaceful tone and soothing soundtrack in an attempt to remind us just why we all need a holiday. 

Featuring a kid’s voiceover explaining how we all need a bit of a break from the daily grind, the advert shows all the best bits of our holidays. From family time by the pool to solo laps to clear our heads, to running on the sandy beach and having well-deserved holiday drinks – this travel advert reminds us why vacations are well worth splashing out on.

Travel Happy, Visa – 2008

While most travel adverts on TV are focused on a specific destination, the benefits of holidays or a method of transport, this one concerns spending money. This Visa TV ad uses the talents of Matt Harding, a YouTuber who became renowned for videos of him happily dancing in front of world landmarks. 

The advert follows Dancing Matt around the world – locations include Japan, Bali, Vietnam, Singapore and the USA. In each place, he’s dancing and free to travel because he can use his Visa card without having to worry about cash withdrawal or conversion rates for notes. Travel made simple, with a wordless advert and a catchy, infectious positive vibe.

Visit California – 2010

The California Tourist Board certainly has its fair share of camera-ready local residents to choose from for their advert cast. This advert, promoting holidays to the Sunshine State back in the 2010s, makes the most of California’s host of Hollywood A-list natives. 

Famous faces known to frequent the California sands – from former Governor Arnold Schwarzenegger to actor Rob Lowe and international football icon David Beckham – all partake in a pun-heavy script extolling the state’s virtues, to great effect. The advert has been remade and updated a few times, with different versions featuring stars including Anna Faris and Magic Johnson.

Coming Home For Christmas, Heathrow Airport – 2016

To celebrate 70 years of Heathrow Airport, this travel TV advert uses a tried and true method for creating effective and beloved advertising – festive spirit and cute animated characters! The airport advert features two adorable fuzzy bears making a long trip home to the UK. 

The bears travel by plane to Heathrow and then make their way through all the familiar airport sights – from passport control to the temptations of Duty-Free. They then tentatively make their way to the arrivals gate (with one or two mishaps en route). As they stand looking around trying to spot a familiar face, we see the bears transform into equally adorable human grandparents. For every delayed flight and misplaced bag, this travel ad really does show the best side of airports.

The Most Wonderful Time of the Year, On The Beach – 2021

Another vaguely Christmas-themed travel advert (tentatively, we admit), the On The Beach TV advert has become well-known for its familiar soundtrack. 

While most travel TV ads pair images of sun and sand with traditional summertime tunes, the UK travel company took a different approach for this 2021 advert. While the visuals are all classic summer holidays – beach scenes, ice creams and sunny skies – the advert music is the classic Christmas tune ‘The Most Wonderful Time of the Year’. Not only is it a catchy jingle that’s guaranteed to stick in your head long past the ad break, but it’s also a great new way to quantify what makes a festive season!

Any other travel TV adverts that give you itchy feet and a bit of wanderlust? Let us know below!

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4 of the Most Inspiring TV Travel Ad Campaigns

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Get inspired to elevate your destination marketing efforts by revisiting some of our favorite TV travel ad campaigns.

Capture attention with beautiful TV ads

Imagine this: You’re watching your favorite show, a commercial break hits, and the screen opens to a panorama of azure waters brushing up against powdery, white-sand beaches.

Palm trees sway in the breeze, offering their shade to families building sandcastles and playing beach volleyball. Laughter fills the air as children chase technicolor fish in crystal-clear lagoons, while parents relax under colorful umbrellas, sipping from coconuts. A magical sunset paints the sky in shades of pink and gold as families gather around bonfires, sharing stories and roasting marshmallows. 

The soundtrack of a steel drum band sets the rhythm for this tropical paradise adventure, where every moment is a cherished memory in the making. Now that’s what we call travel advertising .

The Importance of Compelling TV Travel Ads

For many years, the interactive and engaging format of television advertising has served as a bridge between the couches of target audiences and the experiences and products that beckon. For the travel industry, it remains a vital channel for marketing campaigns that transport us beyond the mundane and spark the flame of wanderlust. This rings especially true as hotel advertisers, travel agencies, and tourist destinations like Greece and Iceland attempt to inspire people to take more journeys in the wake of the COVID-19 pandemic.

Let’s explore some of the best TV campaigns for travel brands that captured our imaginations and inspired us to explore the globe. These ads went beyond raising brand awareness by getting potential customers to follow brands on social media or check out a travel website’s landing page. These are the campaigns and adverts that went beyond selling destinations by painting vivid portraits of adventures waiting to be lived, cultures yearning to be explored, and experiences that felt like destiny.

Expedia: "Travel Yourself Interesting"

Expedia , one of the world's leading online travel businesses, went beyond merely showcasing picturesque destinations in its “Travel Yourself Interesting” tourism ad campaign. These travel ads told stories of travelers discovering their most interesting selves while exploring the world. With a touch of humor and a lot of heart, the campaign encouraged viewers — including magicians — to break free from the ordinary and embark on their own adventures.

Why the campaign was great:

Emotion and Relatability: Expedia tapped into the universal desire to become more interesting through travel. Effective travel marketing campaigns often rely on human emotion for this purpose.

Memorable Characters: The campaign’s video ads featured quirky and endearing characters that resonated with viewers and quickly created a rapport.

Inspiring Storytelling: Each ad tells a unique, relatable, and entertaining story, igniting wanderlust and inspiring travel.

Airbnb: "Live There"

Airbnb , the platform for homestays and experiences, sought to redefine travel with its "Live There" travel ad campaign. This groundbreaking series of TV ads showcased the idea of living like a local, promoting unique accommodations and one-of-a-kind experiences.

• Authenticity: Airbnb's spoken ad copy and visuals resonated with travelers seeking authentic and unique experiences.
• Diverse Destinations: The campaign displayed a wide range of destinations and experiences, catering to various travel interests and target audiences.
• Emotional Connection: By highlighting the connections travelers could forge with local people, Airbnb tapped into the desire for meaningful travel experiences.

Tourism Australia: "Dundee: The Son of a Legend Returns Home"

Talk about a clever travel ad format. Tourism Australia launched the "Dundee: The Son of a Legend Returns Home" campaign during the 2018 Super Bowl. Starring Chris Hemsworth and Danny McBride, the campaign humorously played with Australian stereotypes and the idea of a "Dundee" movie sequel. We’ll be honest, we thought it really might be a movie for a second.

The ad was part of a cheeky travel marketing campaign for Australia, and it effectively showcased the country's stunning landscapes, unique wildlife, and laid-back charm. It sparked widespread interest and discussion, turning into a memorable moment that kept playing out across digital marketing channels post-Super Bowl. It’s a testament to trying new and creative tactics while breaking away from tired templates.

• Creativity and Humor: This is a perfect ad example for showing how a campaign's comedic approach can make it stand out and go viral.
• Iconic Stars: Chris Hemsworth's involvement added star power and appeal, and Danny McBride’s turn as Dundee was as hilarious as you might expect. But a cameo from the original Dundee, Paul Hogan? Fantastic.
• Showcasing Australia's Beauty: The stunning Australian landscapes took center stage, enticing viewers to explore Down Under.

Emirates: "Fly Better"

Emirates Airlines took a different approach with its "Fly Better" ad campaign, focusing on luxury, comfort, and world-class service. The campaign emphasized the airline's commitment to providing a superior travel experience.

Emirates used TV advertising to position itself as a leader in the premium travel segment while still appealing to different types of travelers interested in various experiences, from those with leisurely dreams of Europe to aspiring cliff-diving adventurers. The ads showcased the airline's opulent cabins, gourmet dining, and exceptional in-flight service, inviting travelers to indulge in luxury.

• Aspirational Messaging: Emirates tapped into their target audience’s desire for luxury and comfort during travel.
• High Production Value: The campaign's visuals and cinematography reflected the airline's commitment to quality, and clever, photoshop-style editing created immersive but surprising scenes — the whole ocean held in a glass of seltzer, for example.
• Building Brand Loyalty: By emphasizing superior service, Emirates aimed to create lasting brand loyalty among travelers.

Inspire Your Next Travel Ad Campaign

These TV advertising campaigns from the travel industry entertained us while providing inspiration to explore the world. They demonstrate the power of storytelling, authenticity, humor, and emotional connection in capturing the hearts and minds of travelers.

As the travel industry continues to evolve and adapt to changing consumer preferences, these campaigns serve as timeless examples of how effective TV advertising can showcase destinations, create brand loyalty, and encourage travelers to embark on unforgettable journeys. Whether through humor, inspiration, or aspiration, these travel ads left an indelible mark on our memories and remind us of the magic of travel.

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Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Mary Ann Ha , Skift

April 19th, 2022 at 3:45 PM EDT

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Mary Ann Ha

Delta Air Lines has recorded $70.4 million in national TV advertising spend in the first quarter, landing the top spot in travel tv ad spenders of this year so far, according to U.S. TV analytics firm iSpot.tv . The airline was followed by cruise holding company Royal Caribbean, with a spend of $33.5 million, and Airbnb, last year’s top tv ad spender, with a spend of $27.3 million.

Total travel national TV ad spend in the first quarter of 2022 stands at $351.5 million, a minimal gain from $321.7 million in the same period last year.

Delta Air Lines

Not surprisingly, Delta’s highest spend tv advertisement for this year is akin to Delta’s many Olympics campaigns, which are celebrated for their inspiring and motivating messaging. At a spend of $15.7 million, the ad titled “The Will To Fly Is A Universal Language” is an uplifting montage of gratifying moments in sports life, and encourages viewers to find joyful achievement through hard work and undying dedication.

Like Delta’s brand image, the video speaks to universality — commonalities of passion that cross international borders and dreams that are accomplished through perseverance. Not only is the video nostalgic and emotionally charged, but the tone of the ad is familiar to audiences of both national tv or internet video, making it a prime choice to be the most funded of Delta’s TV ads.

While Delta Air Lines was nowhere close to the top five spenders of last year’s first quarter, the brand, a famous sponsor of the Olympics and Team USA, showed massive dedication to tv advertising for the Beijing Winter Olympic Games 2022. An even larger disparage is observed between this year and Delta’s pre-pandemic tv advertising spending of only $5,000 in the first quarter of 2019.

However, Delta Air Lines isn’t the only brand in its industry that has observed this jump in spending — the airlines sector was recorded to have spent over seven times more in the first quarter this year vs.the same period in 2019.

Royal Caribbean

Targeted towards those deprived of adventure due to lockdown, “Rise To The Vacation — The Year of Yes” took the highest spend in Royal Caribbean’s national tv ad spend this quarter at a tag of $26.3 million. The title of the video, “A Year of Yes”, makes direct references to relaxed Covid restrictions, and unapologetically capitalizes on the common persons’ likelihood to burst out traveling this year. Driven by pop artist Lizzo’s “Worship,” the 15-second clip is packed with visuals of adrenaline-filled activities and invites people to say yes to cruise deals whilst ticking off items on your vacation bucket list.

Royal Caribbean, who also did not take a spot in the top five spenders in the first quarter last year, came in second at less than half of Delta’s spending. Yet, the cruise line company still recorded almost twice as much this quarter as their $16.6 million spending in the first quarter of 2019. Coincidentally, its numbers also mirror all cruise line national TV ad spend in 2022 as a whole, which has nearly doubled since pre-pandemic times.

Characterized by Airbnb’s signature use of silence and natural sound, the “Strangers” campaign emphasizes the nature of healing that Airbnb’s getaways can offer to those who are craving recuperation since the slowing of the pandemic. In the video, a group of shaggy, indistinguishable creatures enter an empty home and enjoy a weekend trip full of family games and peaceful mornings. Kevin Morby’s acoustic track “Strangers” plays in the background as the clip highlights small pleasures that can make up happiness. By the time the strange guests leave, they are revealed to be a human family of three, reflecting to the ragged, worn-out versions of entering guests in comparison to their newly replenished selves by the time they make their way back home.

With a title that makes a short but candid reference to the main concern people had about Airbnb when it was introduced in 2007 (strangers staying in each other’s homes), this advertisement is about as simple as it gets. The video alone had a spend of $13.6 million, half of Airbnb’s national TV ad spend in the first quarter.

Airbnb, who topped travel’s national tv advertising spending in the first quarter of last year, slightly faltered in its 2022 spend to come in third at $27.3 million, close behind Royal Caribbean. Like Delta, Airbnb has shown a notable commitment to national tv advertisements since the start of the pandemic, looking back at a spend of zero in early 2019.

In contrast, overall hotel and motel ad spend has declined from $66.4 million in the first quarter of 2019 to $23.2 million in the first quarter this year, with a greater emphasis on local these past few months.

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Posted by Lee Hayhurst on Dec 17th, 2021 at 14:32

On The Beach reveals ‘Most Wonderful Time of the Year’ Christmas TV ad

OTA’s turn of year campaign will feature the Andy Williams track and a voiceover by Sir Trevor McDonald

On the Beach will launch a new TV advertising campaign on Christmas Day promoting the annual summer holiday as the ‘most wonderful time of the year’ .

The advert, created by agency Quiet Storm, features the famous Christmas Classic by Andy Williams ‘The Most Wonderful Time of the Year’.

The OTA described it as “an unreserved celebration of holidays and their place as the true highlight of our year” and says it will focus on the “unapologetic joy and excitement that comes with holidaying abroad”.

As well as promotional offers for summer holidays, On The Beach will promote its free fast track security offer with all packages and free airport lounge access with four and five star bookings.

On The Beach said: “The TV and online ads focus on a family filled with joy and excitement. But as the music kicks in, we soon discover that this is not another Christmas ad, and that the family’s delight is sparked by the fact that they have booked their summer holiday with On the Beach.

“After two years of COVID-related travel disruption, On the Beach wants to ensure that customers get the holiday experience they deserve, and can squeeze every grain of fun out of their beach break.”

The multi-million pound campaign will run alongside out-of-home, video-on-demand, radio, digital and social adverts.

On The Beach said it “moves the brand into new strategic territory, focused on building on the awareness achieved through its previous campaigns to increase brand recall and consideration amongst consumers”.

TV ads will air with a ‘roadblock’ launch at 9.15pm across all major stations (ITV, ITV2, Channel 4 and Channel 5), and featuring a voiceover introduction from legendary newsreader Sir Trevor McDonald with the words “And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying.”

Along with the main brand TV ad, the campaign also features two standalone TV and online ads, which focus specifically on the airport fast track and airport lounge access perks.

Zoe Harris, chief marketing and customer officer at On the Beach, said: “Sunshine, getting up at midday and not having to think about cooking or washing-up… holidays are hands down the most wonderful time of year and we’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun.

“On the Beach absolutely gets just what a holiday means to our customers – more so than ever after two Covid-disrupted years for travel – and we’re so excited to be able to give those customers something to make their holidays even more special with our brand new Free Airport Fast Track and Lounge Access offers.”

Trevor Robinson OBE, founder and executive creative director of Quiet Storm, added: “The team have captured real people’s emotions around the reality of summer holidays abroad.

“Adland too often depicts holidays as sun-kissed, stress-free cliches! We wanted to playfully capture the joy of family holidays abroad as well as the inevitable chaos of airport security and never-ending check-in queues.

“Which if you book with On the Beach, you get to avoid. We’re very proud of this campaign which really champions the customer.”

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On the beach to launch summer 2022 tv ad campaign.

On the Beach is set to launch a new summer 2022 TV advertising campaign on Christmas Day.

Created by advertising agency Quiet Storm, the TV and online adverts will focus on family beach holidays, set to a reworded rendition of the Andy Williams Christmas classic It’s the Most Wonderful Time of the Year . 

The multimillion-pound campaign will also launch two new initiatives: free airport fast track through security with all package holidays and free lounge access with all four- and five-star holidays.

Alongside TV, the campaign will also include out-of-home, video-on-demand, radio, digital and social adverts.

The TV ads will air at 9.15pm on 25 December on ITV, ITV2, Channel 4 and Channel 5, featuring a voiceover introduction from Sir Trevor McDonald with the words: "And now an update from On the Beach. The most wonderful time of the year is actually just around the corner. So stay tuned, and happy holidaying."

Zoe Harris, ​​chief marketing and customer officer for On the Beach, said: "Sunshine, getting up at midday and not having to think about cooking or washing-up… holidays are hands-down the most wonderful time of year and we’re thrilled to have created these ads with Quiet Storm to show the pure joy and celebration that comes with our annual stint in the sun."

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Retail Media Advertising

Expedia launches travel media network, expanding ad business to include offsite buys, for buyers, conversion-based measurement is key.

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Advertisers can now target Expedia audiences across the open web.

The capability comes with the launch of Expedia’s travel media network, building on the travel company’s 20-year-old advertising business. According to the company’s most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter, up from $99 million in Q1 of 2023.

“We can appeal to—especially with audience extension—anybody that’s going after that travel audience. It could be automotive or financial services or retailers,” Jennifer Andre, vp of business development at Expedia Group Media Solutions, told ADWEEK. “This gives us a lot more opportunity to proactively speak to those advertisers and connect them to travelers in the right places.”

Taking a page out of the retail media playbook, Expedia announced the new travel media network, an evolution of its ad and media business to include offsite targeting and expand its appeal to non-endemic advertisers , today at its annual Explore 24 partner event in Las Vegas.

Expedia’s travel media network is one of the dozens of companies—inside and outside of traditional retail —using first-party data to expand offsite advertising capabilities for brands in recent years, especially as the deprecation of Google’s third-party cookie looms.

Going offsite

While the high-income audiences that Expedia attracts are enticing, the quality of the network’s measurement tools could make or break the opportunity for some brands, media buyers told ADWEEK.

“Expedia offers a highly qualified audience opportunity,” said Dan Maguire, director of retail media at agency GALE. “It will be interesting to see how many sectors can make use of this audience especially as they start leaving the hospitality realm and cross over into more conversion-dependent brands in verticals like grocery or beauty.”

The company gathers data from over 200 points of sale in 70 different countries, explained Rob Torres, svp of media and affiliate solutions. While sponsored listings and display offerings have long been available in Expedia’s ad business, advertisers will now be able to target Expedia audiences on connected TV, video and social, he said, with measurement all in one place.

Hotels and other properties that buy sponsored listing ads on Expedia get 120% more bookings and 50% higher conversion than non-enrolled properties, the company said.

Related video

Finding competitive advantage

The challenge for advertisers, as with retail media networks, is how to leverage Expedia’s data relative to competitors that have access to the same pool of audience data.

“How do competing hotel portfolio brands benefit if they’re both leveraging the data from a competitive conquesting perspective?” asked Dave Kersey, chief media officer at Austin-based Omnicom agency GSD&M.

The travel media network also includes Expedia’s in-house creative team and media buying platform. In the past, the company has worked with Visit California, the state’s destination marketing nonprofit, to place co-branded ads at London’s Heathrow airport—inventory that was exclusively available through Expedia. The campaign generated 275 million impressions, according to the company.

Another example from the in-house creative team features a short film about Scotland, hosted by actor Ewan McGregor and as part of the company’s Local Lens series, and was viewed 8.7 million times on YouTube, the company said, and social posts received click-through rates that were 10 times higher than average. The company wouldn’t share how this impacted revenue.

Expanding audience targeting offsite lets brands meet consumers in all the different places they end up while booking travel—something that’s become “a pretty manic process,” Andre said. While they might start with a site like Expedia, they’re also “going to search and social and then they’re coming back to online travel agencies,” she explained. “We want to be able to capture them where they show up.”

Kathryn Lundstrom

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Kathryn Lundstrom is Adweek's sustainability editor.

Reach In-Market Travelers With Over The Top TV Advertising

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By the BlackDog Media Team

Video Everywhere These days everyone is glued to their screens—and they’re consuming more television, movies and video content than ever before . For a marketer, especially one who’s looking to capture the attention of the wanderers, the globetrotters, travel lovers and the family fun-seekers, this fact is more than good news, it’s a goldmine. Not only are folks watching more television and video, but they’re also doing it in brand new ways, and not solely traditional broadcast TV. They are now also watching their television, movies, and videos through Connected TV. For marketers who’ve been unable to take advantage of television advertising because of its costs and numerous limitations, Over The Top (OTT) and Connected TV (CTV) are the game changers you’ve been waiting for.

What exactly are Over The Top Media and Connected TV?

First, let’s define these new marketing terms. If you’re in marketing or advertising, you’ve likely heard these terms –but if you’re not sure what they mean or what’s the difference between the two, you’re not the only one; there’s a lot of confusion in the industry and often these terms are used interchangeably. So here’s a clear cut explanation:

Over The Top (OTT) is any television/movie/video content that is watched digitally on a connected device such as Connected TV, 
laptop, or mobile device.

Connected TV (CTV) is any device that connects digitally to the internet. Examples would be Smart TV, Roku, Playstation, etc… The only differentiating factor between this and traditional TV is the connection behind the scenes.

As you can see from the graphic above, there are various content providers (the companies who are creating the shows, movies, and videos you want to watch.) Content providers can be either ad-supported or ad-free. 76% of Over The Top Television streamers watch on an ad-supported platform and 49% said they watch on an ad-supported platform most of the time. Most importantly for you (the marketer, advertiser, or business), you can now place highly-targeted advertising during this content without having to do a large media buy from a cable sales representative.

Who is using Connected TV?

The short answer is most people. If you have a smart TV, watch Hulu on your laptop, use a Roku or Chromecast device, etc… you yourself are using a connected device in your home. There is a small but rapidly growing number of people referred to as “cord cutters” who are canceling their cable/satellite subscriptions completely and opting to view their content through a connected device only. A few years back, with the advent of services like Netflix, Amazon Prime and Hulu, people realized they don’t have to subscribe to Comcast or U-verse or other cable services to get the content they want. In 2018, approximately 147 million consumers chose Netflix as their go-to for content, 89 million for Amazon Prime and about 55 million for Hulu . These numbers don’t even include those who subscribe to a combination of all of these types of digital-only content providers.

That being said, most households still use a blend of traditional TV and CTV in their home. If you are advertising on CTV, then you can target 75% of the households in the United States.

The average make-up of an Over The Top viewer as of August 2019 is as follows:

• 54% are males
• 54% are married
• 50% have children living in the household
• 59% are Caucasian, 19% are Hispanic, and 14% are African-American
• HH Income $75k+
• Light TV viewers

Having these choices is good for the viewer and also good for you! While consumers are happily devouring their favorite video and television content on their own terms, marketers are zeroing in on the opportunities to connect with them. It’s a win-win! Here’s why:

Benefits of advertising on OTT & CTV

By now you’re likely realizing the incredible opportunity that CTV advertising provides—your audience is already there and more and more of them are showing up every day. There are many other benefits to advertising on CTV beyond the ability to reach TV audiences without doing a traditional TV advertising purchase.

Check out these benefits:

• Target audiences using hyper-specific demographics
• Ability to target in-market & in-destination customers who are seeking tours/attractions/things to do in your market (read more about this below!)
• Does not require large media buys or contracts and therefore is more budget-friendly for small to medium-sized businesses
• Highly personalized and interactive advertising experiences
• Measurable results
• Non-skippable ads

And, unlike traditional TV watchers who have a strong disdain for advertisements, research indicates that OTT and CTV audiences (although some services offer ad-free subscriptions for a higher price) are so engaged , they’re willing to watch ads just to have their content. And those viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. Add in the fact that many services offer the ability to run ads that cannot be skipped (we’re all familiar with that no fast-forwarding message) and the marketing opportunities that abound are as good as gold!

How about a marketing bull’s eye?

Traditional TV is known for its mass marketing tactics—and until the advent of OTT and CTV, it was the only way to have a vast reach on television. Cast a wide net and hope you catch a few good fish—or in this case, consumers. But those days are over and there’s no turning back. With OTT and CTV, you can now precisely hone in on your target and speak directly to them where they live, work and play using location, viewing and buying habits, just to name a few targeting abilities of CTV Advertising.

Ability to target in-market & in-destination customers

First some quick definitions of in-market & in-destination:

In-market audience – A potential customer who is currently searching for your product or service but is not physically located in the vicinity of your business. Example: “My wife and I are planning a trip to Boston in the fall. We have started to search for possible things to do.”

In-destination audience – A potential customer who is currently in your city. Example: “I just got off the plane in Boston and I am excited to start my vacation!”

With OTT and CTV, travelers are more within reach than they ever were before because you can speak directly to them when they’re already looking for you! According to Google, those in-market audiences are actively searching for things to do in your destination before they leave home — and they’re eager and enthusiastic to buy. So whether it’s a tour, an attraction, an action-packed excursion, or something in between, your targeted advertisement shows them you have exactly what they’re looking for. For example, there is a potential customer who is currently in Florida. They just finished researching attractions on Google for their upcoming Boston vacation. They are now in an in-market audience and can potentially get your Boston-related ad when they sit down to watch their favorite new ABC show on their SmartTV the next day.

Similarly, once they’ve arrived in your city (in-destination audience), the opportunity to connect continues as you serve up videos to visitors who are on the lookout for things to do. This same potential customer has now landed in Boston. They are now in an in-destination audience and can potentially get your ad when they are watching a new Hulu show while sitting in their hotel room at the end of their first day exploring the city.

CTV Advertising is complementing some of the traditional in-destination marketing tools like rack cards, magazine ads, brochures, and billboards. With OTT and CTV, you now have a brand new way to grab their attention and keep it during their vacation.

It’s a whole new world for Travel & Tourism!

For travel and tourism marketers , CTV advertising opens up a whole new world—an actual, legit new world. Because now you can run ads where you never have before, during programs your budget didn’t previously allow for, like the big game on ESPN, the newest show on CBS or during highly popular shows like Grey’s Anatomy or Chopped, to name a few. The possibilities are endless and OTT and CTV have leveled the playing field. In addition, because of the enhanced opportunities for audience targeting and measurable results , your marketing campaigns can become more cost-effective and successful.

Now, travel & tourism marketers, it’s time to boldly go where you have never gone before!

Pack your bags and get moving — your audience awaits you on CTV where you can expand your reach, hone in on your target audience with newfound precision and maximize your marketing dollars with every video ad. CTV advertising offers undeniable benefits to your marketing strategy. Those advertisers who’ve already jumped in are reaping the rewards — it’s time you joined them.

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30 of the Most Beautiful American Travel Posters

Posted: November 19, 2023 | Last updated: November 19, 2023

Perfect posters

America's jaw-dropping natural wonders, big-name hotels and fabulous cities need little advertising – but these pretty promotional posters put the USA's beauty on paper. From vibrant airline artworks to plugs for treasure-filled national parks, these are 30 of the most beautiful American travel adverts. 

Sailing the seas

Yellowstone's natural wonders

Grand Canyon landscapes

The mighty Grand Canyon could easily do without promo posters – the drama of those burnt red rocks sells itself. But this advert from the National Park Service and the US Department of the Interior is captivating nonetheless. The poster dates to the 1930s and shows the canyon's Mars-like landscape capped by clouds. 

These 40 places look like they're on another planet

A landmark Big Apple hotel

See Glacier National Park

Into America's caves

America's natural beauty is captured again in this advert from the United States Travel Bureau. "See America" is the call as awestruck travelers gaze upon the ice-colored stalactites in a sprawling cave system. The poster dates back to the 1930s. 

Love this? Follow our Facebook page for more travel inspiration

Railroading in the Southwest

Bryce Canyon National Park is the star of this railroad advert and its fiery pinnacles look mighty fine against a vivid blue sky. The poster promotes a journey with the Chicago and North Western Railway Company that joins up three of America's most spectacular national parks: Bryce Canyon, Zion and the Grand Canyon. 

These historic photos show what America's national parks used to look like

Luxurious scenes at the Miami Biltmore

Coastal views in Acadia National Park

The US Department of the Interior has put out hundreds of promotional posters over the decades, celebrating America's incredible wildernesses and natural wonders. Here the spotlight is on Acadia National Park, with the Bass Harbor Head Lighthouse brooding on rocky shores. 

See more of America's most beautiful lighthouses here

Dall sheep in Denali

Another stunning offering from the US Department of the Interior, this advert showcases Denali National Park, then known as Mount McKinley. A Dall sheep drinks in the view as the mammoth peak of Denali rises behind him. The poster invites travelers to "visit North America's highest mountain". 

Visit more of America's beautiful mountains virtually, here

The "Vacation City"

Braniff International Airways and the Lone Star State

Fiery wonders in Hawaii

This moody poster advertises what is now Hawaii Volcanoes National Park. It shows the earth cracked with lava and the sky blazing orange as travelers look on from the rim of the burning Halemaʻumaʻu crater – "home of the fire goddess Pele". The poster also promotes hikes across the volcanic terrain and naturalist-led activities. 

Take a look at the world's most dangerous volcanoes

Volcanic treasures in California

A stay at Disneyland

Where better to stay than "The Happiest Place On Earth"? This simple advert promotes California's Disneyland Hotel, originally opened in 1955. It shows off the hotel pool, parking spaces and gardens, while Disney's glittering attractions, including Sleeping Beauty Castle, can be seen overhead.

See more historic images of Disney's parks here

A Tomorrowland attraction

California's Disneyland has endless attractions and that means endless fun promotional posters hyping up the best of what the park has to offer. This one harks from 1956 and promotes a historic Tomorrowland attraction, popular in the Fifties and Sixties. It was a walk-through display of props and memorabilia from the film 20,000 Leagues Under The Sea and included a mechanical giant squid. 

A snapshot of the Pacific Northwest

A home from "coast to coast"

The Holiday Inn looks mighty inviting in this retro ad from 1957. The chain was established as a string of motels back in the Fifties and it soon burgeoned across America and eventually beyond. The brand is advertised here in the early days with a bright sign and the welcoming slogan "your host from coast to coast". 

Now take a look at the world's most historic hotels

Pan Am and the Aloha State

Pan American Airways was once America's star airline, an aviation heavyweight from the Twenties right up until it collapsed in 1991. The carrier whisked passengers to all corners of the globe in its famous "clipper" planes and here it advertises its Hawaii routes. A female hula dancer is depicted in traditional dress, including a grass skirt. 

See how air travel has changed in every decade from the 1920s

TWA and the City by the Bay

San Francisco's cityscape turns heads in this vivid advert. It's the work of Trans World Airlines (TWA), a major American airline that operated from the 1930s right up until the early Noughties, when it eventually came under the American Airlines brand. This poster dates to the airline's 1950s heyday and the bold design, dominated by the Golden Gate Bridge, was created by American artist David Klein. 

TWA and the City of Angels

TWA captures another glorious Golden State city here. This time it's promoting Los Angeles routes, with a TWA plane soaring above a classic Californian scene. Notice the golden skies, champagne sands and swaying palms, plus the striking Spanish mission. The poster dates to the 1950s. 

Take a look at California's most beautiful small towns and cities

On the road in Sin City

This buzzy ad doubles as a promotion for car-rental company Hertz and the glitzy resorts of Sin City. Pictured is the renowned Desert Inn, on the Las Vegas Strip, with well-heeled vacationers flocking around a smart rental car. The ad waxes lyrical about the hotel, hailing its 'Olympic-sized' pool and its 270 beautiful acres. 

Discover the incredible story of Las Vegas here

American Airlines and the Windy City

Flying into the Big Apple

Chugging through Disneyland

This 1980s Disney advert oozes nostalgia. It promotes the Disneyland Railroad (once the Santa Fe and Disneyland Railroad), which is tipped as one of Walt Disney's own favorite attractions. The train rattles across the park, passing through lands including Old West-themed Frontierland. This eye-catching poster shows off the jolly red locomotive with a frame of pretty greenery and red pinnacles rising in the background.

Now take a look inside America's abandoned theme parks

Sights in the Silver State

Bright lights of Sin City

Soaring over Yosemite

Adventures in California

This vintage ad from the Union Pacific Railroad will have you dreaming of a Californian escape. The retro poster sees one of the Union Pacific Railroad's signature yellow trains join some of the Golden State's bucket-list sights. Soaring sequoia trees and Santa Catalina Island sit alongside the Golden Gate Bridge and Disneyland's Sleeping Beauty Castle. 

A Coney Island carnival

The heady spirit of Coney Island is captured in this fun advert from the late 19th century. It's promoting The Great Coney Island Water Carnival, hosted by the Barnum & Bailey Circus company, and you can spot wading clowns, soaring divers and even boxers making a splash. Coney Island's iconic amusements rise behind the chaos. 

Now take a look at the world's most beautiful travel posters

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Money blog: Tourist taxes being imposed across Europe (and in UK) - here's how much they all are

An increasing number of cities are either imposing or increasing the cost of tourist taxes on visitors. Read this and our other Weekend Money content below, and let us know your thoughts. We'll be back with live updates on Monday.

Saturday 18 May 2024 17:03, UK

Weekend Money

• How to sell your home without an estate agent
• Tourist taxes to watch out for in popular holiday destinations
• Childcare vouchers, hard work and new skyscrapers: What readers have said this week
• Three things you need to know from Money this week

Best of the week

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• Best of the Money blog - an archive

Ask a question or make a comment

As we've been reporting in the Money blog over the last few months, an increasing number of cities are either imposing or increasing the cost of tourist taxes on visitors. 

Many say they are preventing damages from overtourism, as well as funding local infrastructure and businesses. 

Here are the latest tourist fees for the most popular spots in Europe...

Tourists visiting Venice for the day will have to pay a €5 entry fee to enter the city between the hours of 8.30am and 4pm.

Meanwhile, those staying overnight in Venice are charged a fee between €1 to €5 within the accommodation price for the first five consecutive nights.

People visiting the Spanish city now have to pay €3.25 if they're staying in official accommodation, up from €2.75.

Manchester 

Visitors must pay £1 per room, per night across 73 hotels. 

The scheme, which has raised more than £2m within a year, is for improvements to attract more tourists.

Tourists must pay €2 per person for every night they stay, although this is only applied for a maximum of seven nights.

The Greek government has introduced a Climate Crisis Resilience Fee to charge tourists anywhere from €0.50 to €10 per room, per night.

The amount depends on the hotel category and the time of year.

Visitors to the Croatian city must pay €2.65 per person, per night throughout April to September. 

However, the fee has been temporarily reduced to €1.86 for the rest of this year.

Different amounts are charged depending on the type of accommodation.

The most expensive charge is €14.95 for a stay in palaces, and €0.65 at one or two-star campsites, per person, per night. 

Those staying in a typical four-star hotel are charged around €8.

Those staying in the Hungarian capital are charged an additional 4% each night, which is calculated based on the price of the room.

Tourists in Berlin must pay 5% of the room price, excluding VAT and service fees.

The tourist tax here has increased from €0.82 to €1.97 per day. 

Prices researched by travel insurance site Quotezone.co.uk

By Ollie Cooper , Money team

Estate agent fees are one of the big expenses in selling a house - but rule changes and the rise of private sale websites have made it more common for people to go it alone.

But how easy is it - and what do you need to know? We spoke to industry experts to find out.

Firstly, what do estate agents do for their money?

An estate agent will typically charge in the range of 1%-3.5% of the sale price. 

That means for the average house price (£284,691 from December) you could pay anywhere from £2,846 to £9,964 in commission fees.

"When you use an estate agent, their fee includes taking professional photographs, advertising your home, conducting property viewings, and negotiating a price on your behalf," says Jack Smithson  from the home ownership site  Better.co.uk .

In addition, an estate agent will compile comprehensive details of your house, including room sizes and descriptions of fixtures and fittings. 

"They will also provide a concise write-up about the local area, highlighting amenities, schools, and transportation links," Jack adds. 

And they'll conduct checks on buyers for you (more on this later).

It sounds like a lot, but...

"Selling your home yourself can be a manageable process with a few key steps," Jack says.

Preparation 

You should begin by thoroughly researching house prices in your area, using websites like Rightmove and Zoopla - but seek free valuations from local estate agents to ensure you have a realistic asking price in mind.

Next, you want to take high-quality photos of your house.

Jack advises using tutorials on YouTube to learn new shooting and editing techniques that can take you to the next level.

You then want to write down what makes your home unique.

"While browsing other listings for inspiration, take it a step further by emphasising what you love about living in your home and the surrounding area," Jack suggests.

"Whether it's the refreshing scent of the coastline or the tranquil sounds of village life, incorporating these details can help potential buyers visualise living there," he advises. 

Like using YouTube for photography tips, you can use free tools such as ChatGPT and Grammarly if you need help with your writing, Jack says. 

Advertising

This is probably the biggest perk of going through an established estate agent - your home is much more likely to be viewed because they will have an established audience and a market. But it's very possible to do it alone. 

"When it comes to advertising your home, explore a variety of avenues including local newspapers and social media," Jack says.

"Consider using websites like Strike, which allow individuals to list their properties for free on platforms like Rightmove," he suggests.

Viewings 

Once you've secured some viewings, you've got the opportunity to make it a bit more personal than estate agents ever could - a real advantage. 

"Explain the reasons behind your decision to purchase the property, highlight its unique features, and share the aspects of your neighbourhood that make it a desirable place to live," Jack says. 

The small things matter when showing people round - so try to take an objective look around before you bring anyone in.

Do the things you'd do normally - make sure it smells nice and it's clean and tidy.

"Lastly, it's worth knowing that you must legally provide potential buyers with a free Energy Performance Certificate (EPC)."

The sale itself

Perhaps the most daunting aspect is the physical exchange of contracts and money. 

An estate agent would typically oversee the process of the initial offer acceptance to the transfer of keys to the new owner.

However, if you go it alone, you'll need to become the central point of contact - bridging the gap between your solicitor or conveyancer and the buyer and their legal representative.

"Once you've accepted an offer on your property, your first task is to draft what's called a memorandum of sale," Jack says.  

This document is a written confirmation of your acceptance of the offer and details the agreed price along with any specific conditions you've both agreed to.

"It's then recommended to engage the services of a solicitor or conveyancer to ensure all legal obligations are met," Jack says (of course, you'll need to do this even if you have an estate agent).

The cost of hiring one typically ranges from a few hundred to over £1,000, depending on factors such as fixed fees, hourly rates, the complexity of the sale and additional costs like property searches or land registry fees.

"In the absence of an estate agent, you'll be responsible for keeping your buyer informed about the progress of the sale. This involves regular updates on the status of legal procedures and any relevant developments," Jack says, before adding that this can actually be a good thing.

"By taking on these responsibilities independently, you'll have greater control over the sale process. However, it will require you to be exceptionally organised, and you'll need to be very good at communicating too."  

Any risks to be aware of?

Rita Patel, legal director at law firm  Browne Jacobson , tells us the biggest risk for people selling their properties without an estate agent is the lack of a vetting and verification process of the potential buyer.

Estate agents will verify the buyer's identity and check the buyer's proof and source of funds - without this, there's no way to assess the buyer is legitimate and can afford to buy.

"Whilst this process is something lawyers can help with, this is often at an additional cost, and you'll need to start from square one if there is an issue with a potential buyer's identification and/or financial eligibility," Rita says. 

More generally, selling without an agent can extend the time it takes to sell. 

"Zoopla suggests this timeframe is normally around 17-34 weeks, but with no one on hand to consistently promote and drive the property sale at all stages, going solo drags this process out," Rita says. 

"Agents can also help mediate any potential breakdowns in communication between the buyer and seller - reducing the likelihood of having to go back to market and start again."

The advantages

Laura Owen-Brown, a PR manager from Gloucestershire, tells us she is set to sell her house without an estate agent in the near future.

"My disappointment with estate agents stems from their lack of familiarity with the properties they attempted to sell me when I was buying my current house," she says. 

"They couldn't tell me about the details that truly matter, like the optimal times for sunlight in the garden, how much council tax I'd pay, what the roof was made of, the places I could walk my dog off lead or the impact of post-football match traffic on Sundays.

"These types of details can shape the experience of living in a house for years and are just as important as the square footage, EPC rating or how many bedrooms a property has," she adds. 

She says the current "transactional" approach to selling houses feels "impersonal and outdated" to her. 

"Yes, I'll have to handle more admin, but the savings in both money and time will make it worthwhile. Liaising with buyers and solicitors directly without a third party slowing everything down will mean I can be in control and have transparency throughout the process, especially during negotiations," she says.

All in all...

As Laura says, it's very much a case of whether you can stomach the admin and are happy to take the risks on background financial checks. 

If you are aware of all the above and willing to take on the organisational burden, you could save yourself a serious chunk of cash. 

The main topics from the Money blog that got you commenting this week were...

Government-funded childcare

• Michel Roux Jr's comments about the future of the restaurant industry 

Nearly 600 new skyscrapers for London

From last Sunday, eligible working parents of children from nine-months-old in England have been able to register for access to up to 15 free hours of government-funded childcare per week.

Those hours can be claimed from September. 

Some readers pointed out the T&Cs... 

This 15 hrs a week is for term time ONLY. So full-time working parents will have to either tell their employer they can't work in school holidays or pro-rata it across the year which is 10 hours a week. Yvonne grandma

Others said it spoke to issues in the wider childcare sector...

Is the government going to give pay rises to nursery staff? They are very low paid staff, and can't get enough staff as it is!! Nurseries may have to close if they don't get staff, so parents won't be able to take up the offer!! What is the government going to do about it? Carol

Chefs or delivery drivers?

Celebrity chef Michel Roux Jr has suggested that restaurants may only open three days per week because young people prefer other jobs - like delivering parcels. 

"Just because I worked 80 hours a week or more doesn't mean the next generation should," he said. 

"Quite the contrary. That is something that we have to address in our industry."

Readers said...

That's because one [job] is on the verge of slave labour and one definitely is slave labour. And the latter I'm referring to is working in a kitchen for a chef.  Realist2024

Spent 35 years working as a chef. Young people nowadays are not willing to do the extra hours (usually unpaid) and work every weekend. Godsends like my generation of chefs did and do.  Bucks

There's been considerable backlash in our comments section after a thinktank said a total of 583 skyscrapers are "queuing up in the pipeline" to be built across central London.

That is more than double the 270 built in the past decade...

"600 new skyscrapers on way for London" while the majority are struggling. When will something serious be done about growing wealth inequality in the UK? A growing economy is useless while the gap between the ultra rich and everyone else increases. Qwerty1

How many unnecessary skyscrapers for London? It's fine, as long as they are not made using steel, glass, concrete or bricks - don't people know there's a climate emergency? Shanghaiwan

Who's paying for it? What about the North? treelectrical

The energy price cap is set to fall by about 7% in July, a respected energy markets researcher has said.

Ahead of next Friday's announcement by Ofgem for the July-September period, Cornwall Insights said: "For a typical dual fuel household, we predict the July price cap to be £1,574 per annum" - a drop from £1,690.

Looking further ahead, it forecasted the cap will rise again slightly in October, before falling in January next year. 

"A predicted 7% drop in energy prices in July is clearly good news, with the price cap looking likely to hit its lowest level in over two years," a spokesperson for Uswitch said. 

Around 100 more prosecutions of sub-postmasters unrelated to the Horizon scandal could be "tainted" , a Sky News investigation has found, as officials worked with now discredited Post Office investigators to secure convictions.

The prosecutions of Post Office staff were led by the Department for Work and Pensions (DWP) between 2001 and 2006.

It is understood these usually involved the cashing in of stolen order books.

The Post Office itself wrongly prosecuted hundreds of sub-postmasters between 1999 and 2015 - based on evidence from the faulty Horizon accounting system.

Read more from our business correspondent Adele Robinson  by clicking  here ...

The UK's mega rich are dwindling in a sign Britain's "billionaire boom has come to an end" , according to the latest Sunday Times Rich List.

The list reveals the largest fall in billionaires in the guide's history - from a peak of 177 in 2022 to 165 this year.

While the combined wealth of the list's 350 wealthiest individuals amounts to more than £795bn - larger than the GDP of Poland - the guide's compiler says time will tell what impact a drop in billionaires could have.

"This year's Sunday Times Rich List suggests Britain's billionaire boom has come to an end," Robert Watts said.

Read on here ...

The Money blog is your place for consumer news, economic analysis and everything you need to know about the cost of living - bookmark news.sky.com/money.

It runs with live updates every weekday - while on Saturdays we scale back and offer you a selection of weekend reads.

Check them out this morning and we'll be back on Monday with rolling news and features.

The Money team is Emily Mee, Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young and Ollie Cooper, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.

The Body Shop’s administrators are to launch an auction of the chain after concluding that an alternative restructuring of one of Britain’s best-known high street retailers was not viable.

Sky News has learnt that FRP Advisory, which has been overseeing the collapsed business since January, is to begin formally sounding out potential buyers in the coming weeks.

The move raises the prospect of new owners taking control of The Body Shop, which was founded nearly half a century ago.

Read more here ...

The UK's mega rich are dwindling - in a sign Britain's "billionaire boom has come to an end", according to the latest Sunday Times Rich List.

Published today, the list reveals the largest fall in billionaires in the guide's history - from a peak of 177 in 2022 to 165 this year.

"Many of our home-grown entrepreneurs have seen their fortunes fall and some of the global super rich who came here are moving away."

Top of the list is British-Indian businessman Gopi Hinduja and his family, whose wealth of £37.2bn is the largest fortune in the ranking's history.

But other familiar names in the list saw their riches fall, with Sir Richard Branson's total dropping by £2.4bn, which is back to his 2000 level.

Last year's top climber Sir Jim Ratcliffe, who bought a stake in Manchester United this year, fell two positions with a decline of £6.1bn.

Euan Blair, Tony Blair's eldest son, made the list for the first time, as did Sir Lewis Hamilton.

It comes as the UK continues to deal with a cost-of-living crisis, with new figures this week revealing a record 3.1 million food bank parcels were distributed over the course of a year.

The top 10:

• Gopi Hinduja - £37.2bn
• Sir Leonard Blavtanik - £29.2bn
• David and Simon Reuben and family - £24.9bn
• Sir Jim Ratcliffe - £23.5bn
• Sir James Dyson and family - £20.8bn
• Barnaby and Merlin Swire and family - £17.2bn
• Idan Ofer - £14.9bn
• Lakshmi Mittal and family - £14.9bn
• Guy, George, Alannah and Galen Weston and family - £14.4bn
• John Fredriksen and family - £12.8bn

A group of social media influencers have been charged in relation to promoting an unauthorised investment scheme.

The Only Way Is Essex (TOWIE) original cast member Lauren Goodger, 37, former Love Island star Biggs Chris, 32, and Celebrity Big Brother winner Scott Timlin, 36, also known as Scotty T, are among seven TV personalities alleged to have been paid to promote the scheme to their combined 4.5 million Instagram followers.

The others charged by the Financial Conduct Authority (FCA) include former Love Islanders Rebecca Gormley, 26, Jamie Clayton, 32, and Eva Zapico, 25 and TOWIE member Yazmin Oukhellou, 30.

The UK's financial watchdog brought the charges in a crackdown on "finfluencers" who use their online platforms to offer advice and information on various financial topics.

It alleges that between 19 May 2018 and 13 April 2021 Emmanuel Nwanze, 30, and Holly Thompson, 33, used an Instagram account to provide advice on buying and selling investments known as contracts for difference (CFDs) when they were not authorised to do so.

The watchdog said CFDs were high-risk investments used to bet on the price of an asset, in this case the price of foreign currencies.

It previously warned that 80% of customers lost money when investing in CDFs.

Mr Nwanze has been charged with running the scheme. He faces one count of breaching the general prohibition of the Financial Services and Markets Act 2000, and one count of unauthorised communications of financial promotions.

Ms Thompson, Mr Chris, Mr Clayton, Ms Goodger, Ms Gormley, Ms Oukhellou, Mr Timlin and Ms Zapico each face one count of unauthorised communications of financial promotions.

All nine will appear at Westminster Magistrates Court on 13 June.

The FCA asked anyone who believed they had sustained a loss due to the scheme to contact its consumer contact centre.

A hotel part-owned by Gary Neville and other ex-Manchester United legends has been named one of the best places to work in hospitality. 

Each year, The Caterer releases its top 30 best places for employees in the sector, with the top six featuring some familiar names.

The list is compiled via anonymous employee survey - with no input from managers or owners. 

Hotel Football, the only hotel with a rooftop five-a-side pitch, was among the top six venues selected by employees across the UK. 

The hotel's benefits package was particularly well-praised by those who work there - given that it "prioritises the financial wellbeing of employees during the cost of living challenge".

Management at the hotel, which is situated next to Manchester United's Old Trafford stadium, was also praised for enhanced maternity, paternity, parental and adoption leave policies and a strong belief in diversity and inclusion. 

The other five to make up the top six are The Biltmore in Mayfair, Cycas Hospitality (which has 18 locations across the UK), Dalata (which boasts some 1,000 employees), Gleneagles Hotel in Edinburgh and Nobu Hotel in Shoreditch, London. 

The energy price cap is set to fall by about 7% in July, a leading thinktank has said. 

Cornwall Insights said: "For a typical dual fuel household, we predict the July price cap to be £1,574 per annum" - a drop from £1,690.

Looking further ahead, it forecasted the cap to rise again slightly in October, before falling again in January next year. 

Reacting to the news, Uswitch said the predicted drop was "clearly good news". 

"The future still remains uncertain, and with the price cap changing every three months – currently expected to rise in October before falling slightly in January –  it's crucial not to be complacent," Richard Neudegg, director of regulation, said. 

However, "a predicted 7% drop in energy prices in July is clearly good news, with the price cap looking likely to hit its lowest level in over two years", he said. 

He also urged  households who want to lock in rates for price certainty to run a comparison to see what energy tariffs are available to them.

"There are many 12-month fixed tariffs available at rates cheaper than the current price cap, and even some that are 2% below these new predicted July rates," he said. 

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Barrhead Travel creates ‘Book Human’ TV adverts

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Barrhead Travel is to launch a TV advertising campaign that compares an automated experience with the personal touch offered by travel experts this month.

The agency’s ‘Book Human, Book Barrhead Travel’ campaign focuses on the downfalls of booking with automated online search engines.

It is currently running on social media and the video creates an alternate reality where AI-powered robots plan holidays.

In the advert a robot walks through a chosen holiday destination describing a tailor-made experience created from data, but demonstrating a lack of personality.

Brent Rivard, chief marketing officer for Barrhead parent firm, Internova Travel Group, said: “We grew up in a world where technology was supposed to make life better for us, but this was not the case when the pandemic hit.

“Individuals and families were left stranded with cancellations and no way to secure refunds. That was the tension and the insight for the Book Human campaign, and from there, the strategy became quite simple, which is to deposition technology in favour of a human travel advisor.”

Jacqueline Dobson, president of Barrhead Travel, added: “As our campaign highlights, an online algorithm simply cannot match the first-hand knowledge or reassurances that our trained advisers can. AI can facilitate your booking, but it doesn’t care about the customer, nor can it provide exceptional service, advice or support.

“I am optimistic that there is significant opportunity for agents this year, particularly now that testing rules have relaxed and confidence to travel is growing.

“People like people and there is no better industry placed to promote human interaction than travel where recommendations, personal travel tales and assurances are intrinsic to the booking experience.”

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