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Register today

Sign up for our 30-minute product showcase to learn from product leaders how Journeys can help you accelerate conversion!

October 21st @ 9:00am PDT

New from amplitude: understanding your complete customer journey, webinar hosts:.

journeys amplitude

Mike Ottavi-Brannon

Principal Product Manager @ Amplitude

journeys amplitude

Jake Bennett

Practice Area Lead @ Slalom

Host 3 name

Digital marketing guru

Your customer experience is more than just a button clicked or a page viewed. Modern digital experiences are complex so teams cannot get a complete view. That's why Amplitude built Journeys -- a holistic map of your customer journey in one view.

Join this webinar to learn how you can uncover every possible path between two points in your product. So you can identify what experiences accelerate conversion and which cause friction.

Understanding your complete customer journey with Journeys

Journeys demo

Discussion on how to improve your customer journey

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.

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Amplitude introduces journeys, industry-first solution that analyzes the breadth and depth of the customer journey.

Powered by machine learning, automatically evaluate the thousands of possible customer events and hone in on the moments that matter most to the business

SAN FRANCISCO, Oct. 14, 2020 (GLOBE NEWSWIRE) -- Today Amplitude , the leader in Product Intelligence, introduced Journeys, an industry-first solution that leverages machine learning to focus teams on the moments that matter most across the entire customer journey. By evaluating the thousands of possible events along a customer path, Journeys automatically focuses teams on the few exact moments that have the greatest business impact, such as drop-off or paths which yield the highest conversion. Product teams then leverage this real-time, predictive intelligence to identify the exact friction or conversion point by user, and group customers into cohorts for targeted messages and offers to accelerate conversion.

According to Amplitude’s Product Intelligence Report, 71% of respondents said they don’t know exactly where to start when it comes to understanding their customers’ behaviors. Previously, product teams manually hacked together the customer journey from disparate data sets, with hundreds to thousands of events in a single customer path. This is a time-consuming and complex process that limits visibility and precision into how customers interact with a digital product.

With machine learning powered Journeys, Amplitude empowers businesses to:

See all paths taken by converted and dropped off users - quickly analyze the entire customer journey to uncover the key friction points and best performing paths.

Group customers into cohorts - target offers to specific user groups based on behavior.

Measure outcomes to predict growth - continuously experiment and adjust in real-time to link product decisions to business growth, from conversions to revenue.

“Journeys is the first place to start to understand the customer experience better,” said Justin Bauer, EVP of Product, Amplitude. “Amplitude is the first platform that gives teams a holistic view and true understanding of the customer, from the lens of the product itself. With Amplitude and Journeys, the customer is now the center of any digital product experience, transforming yesterday’s product and data problems into today’s business growth opportunities.”

“We have over one hundred seventy thousand customers and millions of users, so there is a high level of complexity when it comes to understanding our customers’ journey,” said Ivan Galea, VP, Head of Analytics and Data Science, Atlassian. “Amplitude’s Journeys has been eye-opening in understanding our workflows, like sign-up to activation, and key milestones. Being able to flush this out in one click is incredibly powerful and Journeys enables us to increase the understanding and velocity.”

To learn how Atlassian uses Amplitude Journeys, hear their story at Amplify , its annual user conference event, today on October 14, 2020.

Journeys is part of the Amplitude platform and is available for all paying customers to try through an open beta starting today. Journeys will be generally available on the platform in the first half of 2021. For information about Journeys, please visit Amplitude .

About Amplitude Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform, real-time data solution of choice for modern product and growth teams. Amplitude powers over 59,000 digital products at companies like Microsoft, Ford, CapitalOne, NBC, Hubspot, and PayPal.

Contact Highwire PR for Amplitude [email protected]

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  • Amplitude Introduces Journeys, Industry-First Solution that Analyzes the Breadth and Depth of the Customer Journey

SAN FRANCISCO, Oct. 14, 2020 (GLOBE NEWSWIRE) -- Today Amplitude , the leader in Product Intelligence, introduced Journeys, an industry-first solution that leverages machine learning to focus teams on the moments that matter most across the entire customer journey. By evaluating the thousands of possible events along a customer path, Journeys automatically focuses teams on the few exact moments that have the greatest business impact, such as drop-off or paths which yield the highest conversion. Product teams then leverage this real-time, predictive intelligence to identify the exact friction or conversion point by user, and group customers into cohorts for targeted messages and offers to accelerate conversion.

According to Amplitude’s Product Intelligence Report, 71% of respondents said they don’t know exactly where to start when it comes to understanding their customers’ behaviors. Previously, product teams manually hacked together the customer journey from disparate data sets, with hundreds to thousands of events in a single customer path. This is a time-consuming and complex process that limits visibility and precision into how customers interact with a digital product.

With machine learning powered Journeys, Amplitude empowers businesses to:

  • See all paths taken by converted and dropped off users - quickly analyze the entire customer journey to uncover the key friction points and best performing paths.
  • Group customers into cohorts - target offers to specific user groups based on behavior.
  • Measure outcomes to predict growth - continuously experiment and adjust in real-time to link product decisions to business growth, from conversions to revenue.

“Journeys is the first place to start to understand the customer experience better,” said Justin Bauer, EVP of Product, Amplitude. “Amplitude is the first platform that gives teams a holistic view and true understanding of the customer, from the lens of the product itself. With Amplitude and Journeys, the customer is now the center of any digital product experience, transforming yesterday’s product and data problems into today’s business growth opportunities.”

“We have over one hundred seventy thousand customers and millions of users, so there is a high level of complexity when it comes to understanding our customers’ journey,” said Ivan Galea, VP, Head of Analytics and Data Science, Atlassian. “Amplitude’s Journeys has been eye-opening in understanding our workflows, like sign-up to activation, and key milestones. Being able to flush this out in one click is incredibly powerful and Journeys enables us to increase the understanding and velocity.”

To learn how Atlassian uses Amplitude Journeys, hear their story at Amplify , its annual user conference event, today on October 14, 2020.

Journeys is part of the Amplitude platform and is available for all paying customers to try through an open beta starting today. Journeys will be generally available on the platform in the first half of 2021. For information about Journeys, please visit Amplitude .

About Amplitude Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth. Headquartered in San Francisco with offices in New York, London, Paris, Amsterdam, and Singapore, Amplitude is the cross-platform, real-time data solution of choice for modern product and growth teams. Amplitude powers over 59,000 digital products at companies like Microsoft, Ford, CapitalOne, NBC, Hubspot, and PayPal.

Contact Highwire PR for Amplitude [email protected]

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Amplitude: Elevating Product Analytics Through Key Features

Key Features

In the ever-evolving landscape of digital products, understanding user behavior is paramount to success. Amplitude , a leading analytics platform, has emerged as a game-changer in product analytics . With a robust suite of features designed to delve deep into user interactions, Amplitude empowers businesses to make data-driven decisions. In this article, we explore key features of Amplitude and how they elevate product analytics to new heights.

User Segmentation: Unveiling Patterns in the Data

Amplitude’s user segmentation capabilities stand out as a cornerstone for comprehensive product analytics. By allowing users to group their audience based on a myriad of parameters such as demographics, geography, or behavior, Amplitude provides invaluable insights. This facilitates a nuanced understanding of user cohorts, enabling businesses to tailor their strategies for distinct audience segments.

User segmentation proves particularly powerful when analyzing the effectiveness of marketing campaigns. For instance, if a company runs a promotional campaign targeting users in a specific geographical location, Amplitude’s segmentation features allow for a detailed examination of how users from that region engage with the product. This level of granularity is instrumental in optimizing future campaigns and tailoring the user experience to different demographics.

Moreover, Amplitude’s segmentation goes beyond the surface, allowing businesses to identify behavioral patterns within specific user groups. This insight is indispensable for refining product features, improving user retention , and maximizing overall user satisfaction.

Amplifying Insight: A Closer Look at User Journeys

Amplitude’s user journey analysis provides a comprehensive view of how users navigate a product. This feature lets businesses map the entire user journey, from the first interaction to conversion . Product teams gain a profound understanding of the critical touchpoints that influence user decisions by visualizing the user flow.

Understanding user journeys is pivotal for optimizing the user experience. Amplitude enables businesses to identify potential bottlenecks or points of friction within the user journey that may hinder conversion. With this information, product teams can iterate on the user interface, streamline processes, and enhance overall usability.

Additionally, the user journey analysis assists in attributing value to specific actions. For example, if a new feature is introduced, Amplitude helps assess its impact on the user journey and whether it contributes to desired outcomes. This granular analysis ensures that product teams focus on features that genuinely enhance the user experience and drive value.

Behavioral Cohorts: Unleashing the Power of Dynamic User Groups

Amplitude’s behavioral cohort analysis is a dynamic feature that enables businesses to create cohorts based on real-time user behavior. This real-time aspect is crucial for staying agile in responding to evolving user patterns and market trends. Behavioral cohorts allow businesses to group users based on actions within a specified timeframe, providing a dynamic lens into user engagement.

For example, if a company wants to analyze the behavior of users who recently adopted a new feature, Amplitude’s behavioral cohorts can generate a group specifically for this cohort. This real-time segmentation facilitates immediate insights into how users respond to the latest updates or changes in the product.

Moreover, behavioral cohorts prove invaluable in A/B testing scenarios. Businesses can create cohorts for users exposed to different variations of a feature or design, enabling a direct performance comparison. This streamlines the A/B testing process and accelerates the iteration cycle by swiftly identifying what resonates with users and what doesn’t.

Predictive Analytics: Forecasting User Behavior with Precision

In the fast-paced digital landscape, anticipating user behavior is a strategic advantage. Amplitude’s predictive analytics feature leverages machine learning algorithms to forecast user actions, providing businesses with a predictive model to guide decision-making.

This feature is particularly potent in predicting user churn . By analyzing historical data, Amplitude can identify patterns and signals indicative of users likely to churn . With this foresight, businesses can proactively implement retention strategies, such as targeted re-engagement campaigns or feature enhancements, to mitigate churn and boost user retention.

Furthermore, predictive analytics can be harnessed for optimizing product features. Product teams can prioritize development efforts by forecasting which features are likely to resonate with users based on historical data, ensuring resources are allocated to elements that align with user preferences.

Meta Description:

Explore the transformative power of Amplitude’s key features in revolutionizing product analytics. Discover how Amplitude empowers businesses to make informed, data-driven decisions, from user segmentation to predictive analytics.

Blog Title:

“Amplitude Unveiled: Elevating Product Analytics Through Key Features”

Excerpt (180 characters):

“Delve into the world of Amplitude – a game-changer in product analytics. Uncover how its key features revolutionize user insights and drive data-driven decisions.”

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How to view the page urls using the default events on Journeys?

  • 3 months ago 24 January 2024
  • Tullio Cunha

I'm creating a Journey chart and I cannot check what are the URLs using the Amplitude default events  

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Best answer by Saish Redkar 24 January 2024, 18:06

  • Default Properties

Saish Redkar

  • Saish Redkar
  • 1300 replies

Hi @Tullio Cunha  

You can use the “Expand events by property” clause on the Page Viewed event and group by on the url property

journeys amplitude

Let me know if that works out for you.

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8 Best Amplitude Alternatives In 2024

11 min read

8 Best Amplitude Alternatives In 2024 cover

While Amplitude is a comprehensive behavioral analytics platform loved by many product teams, it does have some limitations that may be a dealbreaker for some companies. If you’re searching for Amplitude alternatives, this guide is for you!

In this article, we’ll go over the key features of Amplitude, weigh its pros and cons, and present compelling alternatives that may be better solutions for your business needs.

Let’s dive right in!

  • Amplitude Analytics is a product analytics platform best known for its superb event-tracking and digital analytics capabilities used in conversion optimization and customer retention.
  • Amplitude comes with the following features : In-app events, cohorts & audiences, experimentation, and pathfinder.
  • Amplitude offers four plans : Free, Plus ($49/month), Growth (Custom pricing), and Enterprise (Custom pricing)
  • Amplitude comes with several drawbacks : A steep learning curve, no user engagement layer, and a lack of automated event tracking.
  • Userpilot is a product growth and digital adoption platform for enterprises designed for user onboarding, feature adoption, and customer churn reduction.
  • Google Analytics is a freemium website analytics software offering users robust customer analytics capabilities.
  • Pendo is a digital experience optimization platform for product analytics of web and mobile apps.

Mixpanel is a digital analytics platform equipped with impressive data visualization capabilities.

  • Heap is a digital analytics platform with tools that facilitate digital experiences, user journeys, conversions, feedback, retention, and other tools.
  • Hotjar is a user behavior analytics platform known for its heatmaps and session recording functionality.

Crazy Egg is a behavior analytics software with customer analysis tools like heatmaps , scroll maps, etc for conversion rate optimization .

  • Adobe Analytics is a product insights platform for improving customer experiences using AI for its predictive and marketing analytics.
  • Sign up for a free Userpilot demo and start reaping the rewards of user journey analytics made easy!

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Try Userpilot and Take Your Product Experience to the Next Level

  • 14 Day Trial
  • No Credit Card Required

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What is Amplitude?

Amplitude is an event-based analytics tool for growth teams, providing insights into user behavior and customer journeys.

Amplitude helps customers guide their product strategy , improve engagement and conversion rates, and increase user retention.

Amplitude Dashboard

Amplitude features and functionalities

Amplitude Analytics possesses powerful features that make it a popular choice for many companies.

Some of its most notorious features include:

  • Cohorts and audiences : Cohorts in Amplitude are groups of users who share specific traits or behaviors. Amplitude allows for two types of cohorts: predictive and behavioral . Behavioral cohorts are defined based on user actions within a specific time period. Predictive cohorts use past behavior to predict future behavior by creating a mathematical model based on hundreds of behavioral signals, including events, event properties, and user properties.

Amplitude cohorts

  • Event segmentation : Any action users take within your product is called an ‘ event ’. This could be something as simple as pressing a button or making a payment. With Amplitude, you can create charts based on specific event properties. For example, you can identify commonly performed events over a selected period, frequency, and the number of unique users who perform a specific event or understand which user segments are most likely to trigger certain events.

Amplitude In App Events

  • Pathfinder : Amplitude’s pathfinder visualizes all the events customers participate in and even exhibits the sequences of events your customers take during a specific period. For example, you can examine the top common paths that new users can take to convert into paying customers .

Amplitude Business kpi dashboard

  • Experimentation layer : Amplitude lets you run tests to improve onboarding, reduce friction, launch new features, or see how they affect your KPIs . Also, the progressive feature delivery capabilities help you plan upcoming features, stage them for your beta testers , show them to a fraction of your user base, or even target specific segments with them. This will help you gauge how your audience responds to new features before a full launch.

Amplitude A/B test

Amplitude has a freemium pricing model with a free plan and 3 paid plans. Although it doesn’t publicly disclose the price of the premium plans, we’ll help you get an idea about the price range.

The Amplitude pricing structure is as follows:

  • Starter – Free plan.
  • Plus – $49 per month.
  • Growth – This paid plan can cost you $995+/monthly, depending on your demands. You can request a demo to get the exact amount and see how it works.
  • Enterprise – It starts at $2,000+ per month, and you can contact sales to decide on the scale and price.

Amplitude pricing

Why may you need an Amplitude alternative?

Despite the plethora of powerful analytics tools, Amplitude comes with its own set of drawbacks. A few that spring to mind are:

  • Steep learning curve . Amplitude is a complex tool meant to be used in enterprises with dedicated departments for product management . If you don’t have in-house analysts, you’ll probably find it overwhelming to set up and maintain Amplitude.
  • No user engagement layer. Despite its sophisticated analytics features, Amplitude doesn’t have built-in functionalities to turn product data into actions. You’ll need a separate product adoption platform to create product experiences and drive user engagement based on Amplitude’s analytics.
  • Lack of automated event tracking. Amplitude doesn’t automatically track events like clicks, page views, and swipes. You have to set up the events you want to track manually and you also need to update them after every product update to maintain consistency.
  • Lack of data connectivity. Amplitude lacks integrations with some major data warehouses, making it difficult to move data in and out of it.

Top 8 Amplitude alternatives for user behavior analysis

If Amplitude is not the right tool for your company, no worries, there are many other tools out there.

Here are the top 8 Amplitude alternatives for customer behavior analytics.

1. Userpilot

Userpilot is a product growth platform specializing in user onboarding and product analytics .

The platform is geared towards mid-size SaaS companies and enterprise businesses.

Main features

Here’s a brief overview of Userpilot’s customer analytics features :

  • Feature tags and heatmaps : Tag certain UI elements and monitor how users interact with them. Once tagged, elements track actions like clicks, hovers, and form infills. Userpilot then projects the data via color-coded heatmaps to visualize engagement .
  • Custom event tracking : With custom event tracking , teams can create their own events to track in Userpilot. Track relevant milestones in a customer journey that reflect desirable user behavior, like downloading a Chrome extension, and then monitor how many users behave in that manner.
  • Analytics dashboards : Userpilot’s various dashboards enable you to track product usage metrics such as the number of active users , sessions , average session duration, and feature adoption rate from a single view.
  • Funnel analysis : Userpilot’s funnel analysis tool will track how users progress through different user funnels , enabling you to discover friction points in the user journey and optimize them to improve the user experience .

Userpilot funnel analysis

  • Path analysis : Userpilot’s Paths are a user behavior analysis report mapping out user actions leading up to or following an event. This enables you to analyze the efficacy of different paths and discover the best path users take the most.

Userpilot path analysis

  • Retention tables : You can create cohort tables to monitor retention rates among users over time. By doing this, you can discover trends and patterns among user groups and find out the factors that cause stick out.

Userpilot retention tables

  • Customer profiles : With the customer profiles tool, you gain granular insights into user behavior. You can zoom in and investigate the interactions of each user as well as their sentiment change over time.

Userpilot customer profiles

Data Integrations : Userpilot connects with many industry-leading tools and allows for easy data exchanges and nuanced data analysis. Currently, Userpilot supports integrations with:

  • Google Analytics
  • Kissmetrics
  • Google Tag Manager
  • HubSpot (two-way)
  • Salesforce (two-way)

userpilot-integrations

Here’s an overview of Userpilot’s pricing plans :

  • Starter : The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement , NPS feedback, and customization.
  • Growth : The Growth plan starts at $749/month and includes features like resource centers , advanced event-based triggers, unlimited feature tagging, AI-powered content localization , EU hosting options, and a dedicated customer success manager.
  • Enterprise : The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit, and compliance (SOC 2/GDPR).

2. Google Analytics

Google Analytics is a popular freemium analytics service provided under the Google Marketing Platform.

Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, user engagement events , and conversion data .

Google Analytics funnel analysis

Key features

Here’s a summary of Google Analytics’s analytics tools:

  • Real-time analytics. Google Analytics uses real-time data to generate insights. This ensures data freshness, making data-driven decisions more relevant and impactful.
  • Predictive analytics . With its machine learning model, Google Analytics takes customer data to build a predictive model of what users will likely do next.
  • Engagement reports. The events report takes data from event tracking efforts to show a detailed view of user interactions. Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most.

Google Analytics employs a freemium pricing model.

They offer their basic version for free while their premium version with advanced features (Google Analytics 360) is available for enterprises. You can contact sales for more information.

Pendo is a digital experience optimization platform for both web and mobile apps.

Pendo segmentation dashboard

Here’s a rundown of Pendo’s product analytics tool functionalities:

  • Multi-platform analytics : Pendo can track product analytics data on both web and mobile apps. This provides a more holistic view of how users interact with your product on different platforms.
  • Pendo paths : One great thing about Pendo paths is that when users perform the same actions on multiple occasions, Pendo’s analytics algorithm will automatically remove the duplicates and show the user path as a single occurrence.
  • Retention dashboard : Pendo’s retention analytics dashboard lets you see cohort retention data from month to month. You can also toggle between visitors and accounts, switch between weekly or monthly views, and measure retention for specific segments.

Pendo operates a quote-based model for all its pricing tiers and offers a free plan with limited features.

4. Mixpanel

Mixpanel product metrics dashboard

Here’s a brief overview of Mixpanel’s digital analytics platform tools:

  • Warehouse connectors. Mixpanel’s warehouse connectors tool makes exchanging data with other industry-leading tools swift and seamless. Connect your data warehouse with any analytics tool from other tools like Userpilot without any coding required.
  • Cohorts segmentation. Group your customers into cohorts and analyze their impact on your product growth.
  • Dashboards. Mixpanel provides teams with dashboards that visualize behavioral data into easy-to-read reports. You can also take advantage of dashboard templates that are organized by industry, lowering the barrier for non-technical teams.

Mixpanel offers two paid plans: Growth, priced at $20/month, and Enterprise, the price available upon request. Mixpanel also offers a free plan.

For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free.

Heap is a product analytics platform that allows customer success teams , marketers, and product managers to track user interactions with the product across all touchpoints in the user journeys.

Heap journeys

Here’s a summary of Heap’s digital analytics platform tools:

  • Event auto capture. Data collection is made robust and effortless with Heap’s auto-capture tool. With just a single line of code, start tracking events like clicks, views, swipes, and more. This works for multiple platforms, whether website or mobile focus.
  • Heatmaps and Session replay. Heap is well-known for its digital experience analysis tools. The heatmaps tool presents qualitative reports depicting areas website traffic gravitates towards, while the session replay tool replicates user actions that reveal friction points , hot zones, etc.
  • Journeys. Journeys is an advanced tool that combines the functions of funnel and path analysis tools. Follow along user journeys and discover untracked events that figure in your conversion funnel .

Heap operates a quote-based pricing model across all payment tiers. Fortunately, they offer a free plan and a 14-day free trial.

Hotjar is a customer behavior analytics platform known for its heatmaps and session recording functionality.

Here’s a rundown of Hotjar’s customer behavior analytics platform tools.

  • Session recordings. Hotjar’s session recordings are renderings of real actions taken by visitors as they browse a website. Coupled with other qualitative research methods , they can help you discover rage clicks or other user frustrations.
  • Heatmaps and scroll maps. The heatmaps and scroll maps tools create a visual report that reflects user behavior as accurately as it can. Heatmaps show website visitors’ areas of interest, and scroll maps show how far users scroll.
  • Highlights. Troubleshooting and optimizing your product can be cumbersome without proper context. The highlights tool lets team members add contextual notes to elements in the report, giving information about how to troubleshoot.

For its heatmaps and session recordings tools, bundled under its Observe product, Hotjar offers two paid plans (starting with Plus’ $32/month billed annually, up to Business’ $56/month billed annually) that also include the basic plan for its Ask and Engage products.

It also offers a free plan called Basic and a 15-day free trial.

7. Crazy Egg

Crazy Egg heatmaps

Here’s a brief overview of Crazy Egg’s behavior analysis tools:

  • Traffic analysis. Crazy Egg’s website visitor tracking tools allow you to discover your top 10 traffic sources and analyze the performances of your marketing campaigns from different platforms.
  • Snapshots. Snapshots is Crazy Egg’s premier heatmap tool. As one of its key features, snapshots give you five visual reports for a single snapshot. Get common reports like its heatmaps and scroll maps, or utilize the confetti report that doubles as a cohort analysis tool.
  • A/B testing. Crazy Egg’s A/B testing tool comes with a user-friendly interface and AI to handle the business process. The A/B testing tool runs the experiment and immediately switches the live website to the most effective variant in an instant.

Crazy Egg offers three paid plans (starting at Standard’s $49/month billed annually up to Enterprise’s $249/month billed annually) and a 30-day free trial.

8. Adobe Analytics

Adobe Analytics is a powerful tool for businesses to gain insights into customer data, personalize experiences , and optimize experiences.

adobe-analytics-amplitude-alternatives

Here’s a summary of Adobe Analytics’s product insights tools.

  • Multichannel data collection. Adobe Analytics can collect data from a multitude of channels, from email, marketing campaigns , websites, mobile applications, and much more. Find the entirety of your collected data in one system, reducing the need for data silos .
  • Attribution analysis. The attribution analysis tool from Adobe Analytics digs into user data to determine which marketing campaigns contributed to user conversions .
  • AI-powered prediction analysis. With powerful machine learning and advanced statistical modeling, it offers teams access to AI-empowered analytics. Use AI to dig into your massive data set and find patterns and trends your team couldn’t have seen.

Adobe Analytics operates a quote-based model for all of its products. Additionally, and albeit unfortunately, they do not offer free plans or free trials for would-be users.

Amplitude is an amazing product for customer behavior analysis and conversion rate optimization. However, its high technical knowledge requirement will make businesses think twice about adopting it.

Thankfully, there are several alternatives that get the job done, and then some!

Are you ready to see Amplitude’s alternative Userpilot in action? Sign up for a free demo and start reaping the rewards of customer journey analytics!

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