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2024 travel trends: what the experts predict

A look at the travel trends and destinations set to drive the tourism industry

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The year of 'surprise travel'?

• Lonely Planet's Best in Travel

Set-jetting continues to take off

Music tourism 'accelerates', palate-led holidays and uk getaways, cultural exploration and quaint cities, journeys with 'a sense of purpose'.

• Michelin Guide 'keys'

Fodor's 2024 'No List'

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'More and more surprise trip companies have popped up' 

"Surprise travel" may become the big trend of 2024, said David Farley on the  BBC . A survey of 27,000 travellers in 33 countries by  Booking.com  found that 52% are "keen" to book a surprise trip where "everything down to the destination is unknown until arrival". In the last decade, "more and more surprise trip companies have popped up", Farley added, and the "element of mystery" is "tempting travellers to seek a new way to see the world".

Mongolia and Nairobi included in Lonely Planet's Best in Travel

Mongolia is tipped as one of the top countries to visit 

In its "Best in Travel" report for 2024, Lonely Planet has predicted the world's top 50 countries, regions, cities, best value and most sustainable destinations. Looking at the top places to "unwind, connect, eat, learn and journey", there's "plenty to pack in" over the next year. Destinations highlighted in the report include Mongolia (country), Western Balkans' Trans Dinarica Cycling Route (region), Nairobi in Kenya (city), Spain (sustainable) and The Midwest, USA (best value).

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The new season of 'Emily in Paris' will inspire travel to the French capital

Travellers turning to their TV sets and movie screens for inspiration "shows no signs of stopping in 2024", said Expedia Group . In its "Unpack '24: The Trends in Travel" survey, more than half of travellers have researched or booked a trip to a destination "after seeing it on a TV show or movie", and one in four admit that TV shows and films "are even more influential on their travel plans than they were before". In fact, travellers say TV shows influence their travel decisions more than Instagram, TikTok and podcasts. 

In its "set-jetting forecast", the group predicts the "entertainment-inspired destinations" tourists will be heading to in 2024. The top picks include Thailand, inspired by "The White Lotus" season three; Romania, inspired by "Wednesday" season two; Malta, inspired by the new "Gladiator 2" film; and Paris, inspired by "Emily in Paris" season four. 

Taylor Swift performs at Lumen Field, Seattle, on the Eras Tour

Travel technology company Amadeus has released its fourth travel trends report. Using the latest data and industry-leading insight, travel in 2024 will be dominated by five trends: music tourism, business class fares unbundled, influencers becoming agents, artificial intelligence matures, and electric vertical take-off and landing (eVTOL) aircraft prepare for take-off. 

Music tourism is a trend that's expected to "accelerate" in 2024, Amadeus said. After the social isolation of the pandemic, when bands and musical artists were "grounded for months", a "boom" in concerts and festivals in 2023 tapped into "a desire for connection". When Taylor Swift announced her Asia Pacific tour dates for 2024, Amadeus research suggested that Swift's concert dates in Australia, Singapore and Japan had a "significant impact on travel searches and booking volumes to the countries".  

Lucknam Park Hotel & Spa in Wiltshire is part of the PoB Hotels collection  

PoB Hotels ' "Cultivating Luxury" market trends report found that palate-led holidays and increased domestic getaways in the UK were among the key findings for 2024. Food and drink "undeniably take centre stage" in "capturing the attention" of domestic travellers, commanding an impressive 82% of their interests. A significant 54% of affluent high net worth individuals (HNWIs) plan to enjoy "three or more" leisure holidays within the UK in the upcoming year, reflecting a "notable increase on the previous 12 months". And a considerable 27% of affluent/HNW travellers anticipate taking UK trips "lasting three or more nights" in the coming year. 

Bydgoszcz in Poland is one of the 'quaint cities' attracting interest  

"Cultural exploration" will "more than ever" be a priority for travellers, Skyscanner said in its 2024 travel trends report. Expect "gig trippers" to jet off to see their favourite artists and "budget bougie foodies" to seek out the very best food experiences. When it comes to the destinations that are whetting would-be tourists' appetites, the metasearch engine and travel agency has seen an increase in searches for "quaint cities" such as Vigo in Spain (+1,235%) and Bydgoszcz in Poland (+313%). Meanwhile, the cost-of-living crisis remains "top of mind" with Skyscanner's "Everywhere" search tool being the "top search destination for travellers globally". 

'Off-grid' Peru is on Black Tomato's 2024 destination hotlist 

The founders of luxury travel company Black Tomato predict that travellers will be looking to journey with "a sense of purpose" in 2024. With ever increasing demands on time, and the desire to make travel truly count, travellers want to create "positive and lasting change" – not only in the destinations they visit, but in their own lives. 

"What we've uncovered," said Black Tomato, is that the feeling a trip ultimately evokes "greatly informs the destination booked". For groups "craving togetherness", journeys which "strengthen bonds and connection" are "prioritised". Black Tomato has picked out "off-grid" Peru, Morocco's Tangiers, the Mitre Peninsula in remotest Argentine Patagonia, and New Zealand's waterways on its 2024 destination hotlist.

The new Michelin Guide 'keys'

Which hotels will get a Michelin key? 

The Michelin Guide will award hotels with "keys" as part of a "new rating system" launching in 2024, said the Visit California PR Pulse Report. The system will be aimed at recognising hotels based on factors including "location, design, service, uniqueness and value". As it does for restaurants, the guide said it intends to independently recommend hotels that "constitute true destinations" and will propose a new selection of more than "5,000 remarkable hotels in 120 countries".

Venice is one of the destinations that has been impacted by overtourism

Most travel experts recommend places to go in their annual reports, but Fodor's has a "No List" of nine regions to "reconsider" in 2024. The travel guide company said it's not a "round-up of spots we revile", it's a "declaration of places we revere". However, the "frenzied admiration", and "incessant need to experience them", are "not sustainable". 

The 2024 No List focuses on three main areas of tourist impact: overtourism, rubbish production, and water quality and sufficiency. For overtourism, Venice in Italy, Athens in Greece, and Mount Fuji in Japan are highlighted. Rubbish production no-gos include San Gabriel Mountains National Monument in California, Ha Long Bay in Vietnam, and the Atacama Desert in Chile. While water quality and sufficiency has impacted Lake Superior in North America, the Ganges River in India, and Koh Samui in Thailand.

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Experts Predict The Most Popular Travel Destinations Of 2024

Senior Reporter, HuffPost Life

Year after year, American travelers flock to destinations like Paris, Cancun and London. While these locations are popular for a reason, there are plenty of other emerging spots to draw more tourists in the future.

With that in mind, we asked experts in the travel space to share their predictions for next year’s trending travel destinations. Keep scrolling for 27 countries, cities, islands and other locales to inspire your next vacation.

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This is the impact of COVID-19 on the travel sector 

A full recovery of the global tourism sector isn't expected until 2024. Image:  UNSPLASH/Eva Darron

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Stay up to date:.

• The tourism sector is one of the worst affected by the impacts of COVID-19.
• International arrivals have increased by just 4% in the second year of the pandemic; with 1 billion fewer arrivals when compared to pre-pandemic levels.
• 63% of experts from the World Tourism Organization (UNWTO) believe the sector won't fully recover until 2024.

While few industries have been spared by the impact of the COVID-19 pandemic, even fewer have been hit as hard as the tourism sector . As 2021 drew to a close with severe limitations to travel still in place, the World Tourism Organization (UNWTO) reported that international tourist arrivals increased by just 4 percent last year, remaining 72 percent below 2019 levels. That equates to more than 1 billion fewer international arrivals compared to pre-pandemic levels, keeping the industry at levels last seen in the late 1980s.

Prior to the coronavirus outbreak, the global tourism sector had seen almost uninterrupted growth for decades. Since 1980, the number of international arrivals skyrocketed from 277 million to nearly 1.5 billion in 2019. As our chart shows, the two largest crises of the past decades, the SARS epidemic of 2003 and the global financial crisis of 2009, were minor bumps in the road compared to the COVID-19 pandemic.

Looking ahead, most experts no longer expect a full recovery until until 2024 or later. While the UNWTO Panel of Experts is confident to see an uptick in travel activity this year, just 4 percent of the surveyed experts expect a full recovery in 2022. Roughly one third of respondents believe that international arrivals will return to pre-pandemic levels in 2023, while 63 percent think it will take even longer than that. UNWTO scenarios predict that international tourist arrivals could grow between 30 and 78 percent in 2022 compared to 2021. While that sounds like a significant improvement, it would still be more than 50 percent below pre-pandemic levels.

Have you read?

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Overtourism can be solved, and it will start with locals 'taking control' of how much tourism — and what kind of it — they want, according to travel experts

• Travel industry experts gathered at the Javits Center in New York City for the 17th annual New York Times Travel Show this past weekend.
• The New York Times Travel Show is the largest trade and consumer travel show in North America.
• On Friday, Keynote panelists discussed challenges to the travel industry, included overtourism and sustainability. 
• Executive leaders at Virtuoso, Intrepid Travel, and Hurtigruten agreed that the solution to these challenges will require that communities determine how they want tourism to work for them, and travel companies educating travelers on how to be respectful guests. 
• Visit Business Insider's homepage for more stories. 

Sustainability was the buzzword at the annual New York Times Travel Show this past weekend.

Now in its 17th year, the show — the largest professional and consumer trade show in North America — took place from January 24 to January 26 at the Javits Center in New York City. It featured close to 750 exhibitors and 280 speakers and drew over 35,000 people.

Many of the seminars and panels throughout the weekend addressed challenges faced by the travel industry, including how to travel sustainably and minimize the damaging effects of overtourism.

On Friday, when the show opened to members of the travel industry and press, the Keynote panelists were optimistic about the industry's ability to solve these challenges. These panelists included Matthew Upchurch, chairman and CEO of Virtuoso , the global network of luxury travel advisors and service providers; Daniel Skjeldam, CEO of Norway-based expedition cruise line Hurtigruten ; and Leigh Barnes, chief customer officer of Intrepid Travel , the world's largest small group adventure travel company. James Shillinglaw, the editor-in-chief and founder of Insider Travel Report , moderated the discussion. 

Barnes, who traveled to the show from Australia, acknowledged a considerable shift in how sustainability is being discussed in the US now compared to previous years. "It's just amazing to sit on a panel and have sustainability mentioned by every single person," he reflected. "I have been coming to America and talking about sustainable experiences now for the best part of eight years, and I think this is probably the first time I've sat on a panel and every single person has said 'This is real. We need to do something.'"

"We're seeing all companies now start to say, 'Hey, the best places for somebody to live are the best places to travel,'" he added.

Related stories

Sustainability does not just mean the health of the planet, Upchurch clarified. "It's the planet, it's the benefit of local economies, and it's the preservation of natural and cultural heritage," he said.

The panelists shared a clear sense of how the travel industry will be able to solve issues of overtourism

The way forward, according to Upchurch, is a healthy dialogue between communities and travel companies that starts with communities determining and communicating how much tourism they want. "Who are we to say to somebody what is right or wrong for them?" he said.

"I also think that one of our responsibilities is to teach our travelers that there's this balance between self-determination and respectful tourism — like what is expected of our visitors. You are a guest, you are a visitor to that destination," Upchurch said.

Skjeldam echoed Upchurch's sentiments. "Communities will take control of what kind of tourism they want and that will be tourists who generate jobs; that will be tourists that don't harm the place. And you'll see a lot more regulations from communities," he said.

Cities around the world are already taking steps to combat overtourism and reduce their ecological footprint. This fall, Croatia proposed a ban on new restaurants to limit the amount of visitors to its city center. Meanwhile, Venice will ban large cruise ships from its Grand Canal beginning in 2022.

"The key thing is the community needs to take control of all their assets, which is their place, their location, and the beautiful nature around them," Skjeldam said. 

What's next for sustainable travel?

"Brands will move from sustainability to activism. You'll see more brands, more travel companies really taking stances on what they believe in," Barnes said.

Hurtigruten, for one, launched the world's first hybrid cruise ship in 2019. The expedition cruise company's next challenge, according to Skjeldam, will be the world's first emission-free cruise ship. On its website , Hurtigruten outlines its stance on social responsibility and sustainable tourism in depth: "Our goal is to develop, encourage and maintain sustainable all-year activity, instead of flooding the valuable sites during peak season and leaving them quiet for the rest of the year. This is key to developing sustainable destinations, thriving communities and unique experiences." Wilderness Holdings, which customizes luxury safari tours in seven African countries, is another company actively working to minimize its ecological footprint. Business development director Chris Roche previously told Business Insider that luxury travelers are looking have a positive impact on the places they visit. "They want authenticity and genuine engagement, they want to feel like they're a meaningful contributor to all of this, and they want to be inspired," he said.

Watch: In 50 years we'll have 'robot angels' and will be able to merge our brains with AI, according to technology experts

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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Prior to returning joining academia Justin worked for six years in the hotels, two years in F&B, and one year in event management.

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Jin-Won Kim’s research focuses on the role of recreation, parks and tourism in the creation of active, healthy and sustainable communities.

Water-Based Recreation and Tourism Public Health and Quality of Life Environmental Justice Applications of Geospatial Technologies in Recreation Park and Tourism

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Dr. Slotkin's research interests include sustainability and ecotourism, economic impact assessments, and pedagogical issues.

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Meet the 15 Leading Travel Experts

Have you ever wanted to go on an adventure but found yourself at a dead end when choosing the destination? Do you struggle with deciding what activities to do? Have you worried about overspending on vacation, unsure of how much things should cost?

Get ready for this journey as we introduce the top 15 most incredible travel experts. They’ll guide you not only on where to go but also on how to make the most of your trip, all within your budget.

These experts know about every nook and cranny of the world and provide a detailed itinerary based on your desired destination. Let’s delve into the profiles of these travel experts, perfect for adventure lovers seeking a memorable vacation.

Jen Altheide

Some journeys don’t merely traverse landscapes; they redefine the very essence of wanderlust. Meet Jen Altheide, the powerhouse behind This Girl Jen! Dream Vacations , whose expertise transcends the typical travel advisory. With a heart full of dedication and a portfolio that shines with undebatable expertise, Jen emerges as one of the top-tier travel advisors and influencers.

At the helm of her boutique travel agency, Jen reshapes wanderlust into bespoke adventures. Her seasoned expertise isn’t just about booking destinations; it’s about orchestrating tailor-made experiences. Every itinerary reflects an individual’s desires – whether they are thrill-seekers, culture enthusiasts, or those craving serene escapes.

What sets Jen apart is her global web of connections, unveiling exclusive gems beyond typical tourist trails. Boutique hotels, offbeat excursions, and cultural immersions become accessible through This Girl Jen! Dream Vacations . Additionally, she imparts invaluable insights, travel tips, and captivating stories through her blogs and Instagram, guiding wanderers toward seamless and enriching journeys.

Jen’s ambitions extend beyond destinations. Currently, she is selling a river cruise charter on  AmaWaterways in October 2025 in the Bordeaux region of France, taking guests through a specific itinerary. Click the link to view the itinerary and book your cabin or email her at [email protected] for more details.

If you are interested in traveling, check out her Instagram or join one of her Group Trips  and discover a whole new world of carefully chosen experiences and travel ideas.

Joelle Machia and Ryan Slough

Roaming the globe with a passport in one hand and a cup of curiosity in the other, meet the dynamic duo behind Wanderers Compass Travel Blog—Joelle Machia and Ryan Slough. As top travel content creators, they’ve transformed their passion for exploration into a vibrant online haven for wanderlust enthusiasts.

With over 53 explored countries and almost 1.9 million miles flown, Joelle and Ryan have crafted a paradise for travelers off the beaten path. Their photography-focused blog captures the essence of unique destinations, emphasizing culture, cuisine, and history. As Level 9 Local Guides on Google Maps, their contributions boast an impressive 47 million views, solidifying them as true authorities in the travel sphere.

Beyond the accolades, Wanderers Compass is a testament to turning dreams into reality. As the co-owners and travel content creators of this thriving blog, they have grown a substantial online presence, amassing 51,000 Facebook followers and 14,000 on Instagram . Members of esteemed associations like IFWTWA and NATJA, Joelle and Ryan have been recognized as top travel experts in LA Weekly’s top ten list.

The duo aims to inspire responsible travel by fostering cultural sensitivity and kindness. As seasoned travel bloggers, Joelle and Ryan encourage you to venture beyond the ordinary, embrace the world with open eyes and a kind heart, and believe that extraordinary adventures await those who explore the less-trodden trails.

Mariek Anselme

In a world where travel seamlessly merges with luxury, Mariek Anselme stands out as a true trailblazer. As the co-founder and CEO of A.M.A Selections , a leading vacation rental brand, she spearheads a journey that embraces digital innovation and AI to redefine the booking experience for discerning travelers. The groundbreaking approach is making waves in the luxury travel segment and combines industry-leading technology and extensive human expertise.

A.M.A Selections, under Mariek and her co-founder Andre’s leadership, rigorously vets the top 1% of verified homes, ensuring reliability and professionalism in on-site assistance throughout each guest’s stay. With over 80 percent of guests booking additional services through the platform’s integrated online concierge, the brand cultivates a personalised touch and delivers unforgettable experiences. Moreover, the platform facilitates seamless trip sharing with friends and family, enhancing the overall customer journey.

Mariek’s achievements speak volumes, having secured pre-seed and seed funding for A.M.A Selections. The accolades follow, with a 2023 nomination by Conde Nast Traveler as one of the world’s premier luxury vacation rental companies. Subsequently, A.M.A Selections clinched the ‘Best Luxury Vacation Rentals Company’ title at the 2023 European Travel Awards, as recognized by EU Business News. Mariek’s influence extends to her acceptance into the Forbes Business Council.

Mariek Anselme and her team are working diligently to position A.M.A Selections as the world’s leading luxury vacation rental platform, delivering a world-class customer experience, etching the brand in bespoke travel planners. 

Jessica Griscavage

Step into the world of travel with Jessica Griscavage , the luminary behind Runway Travel . As the founder and CEO, Jessica infuses her passion and unwavering dedication into every journey, promising unparalleled travel experiences.

What distinguishes Jessica is her extensive knowledge of various travel experiences. Whether it’s exploring iconic cities, embarking on diverse cruises, enjoying villa rentals, discovering the charm of dude ranches, or relaxing on breathtaking beaches, Jessica’s journeys have sculpted her into the extraordinary luminary she is today.

Jessica’s has many achievements including a top spot on the Travel+Leisure A-List for 12 years in a row. Her list of accomplishments also includes the Virtuoso Family Travel Award for 2022. Jessica is an ongoing top performer for prominent luxury hotels, cruise lines, and communities affiliated with the Virtuoso network.

Furthermore, Jessica’s dedication to shaping the industry is evident through influential roles on boards such as the Family Travel Association and advisory committees for prominent organizations. With a specific emphasis on sustainable travel and community engagement, Jessica envisions a future of sustained growth for Runway Travel and impactful philanthropy in 2024.

In a world that’s rediscovering the value of life’s precious moments, Jessica shows the spirit of living without any regrets. Her travel saying is, “I go places because I’d rather remember life by thinking ‘I can’t believe I did that’ rather than ‘If only I had.’ For those eager to turn their travel dreams into reality, Jessica invites you to contact her at  [email protected].

Julie Lanham

If you had to pick just one word to encapsulate Julie Lanham , it would be a toss-up between ‘passionate’ and ‘creative.’ Her zeal and inventiveness shine through in everything she does. As the President of Vacations To Remember and an expert professional travel advisor, Julie has spent over three decades cultivating a career beyond the conventional travel advisory role.

In 1997, after a decade of working as a travel agent, Julie founded Vacations To Remember, driven by the aspiration to provide more than just travel bookings. Her vision was to research, design, and consult with clients, ensuring a personalized and enriching journey. Clients highly value the priceless combination of knowledge, experience, education, and industry contacts that Julie and her team bring to the table. 

As an avid travel researcher, Julie shares her wealth of experience and insights, inspiring readers to see the world through her expert lens. Her blog reflects her true passion for travel, providing practical tips, comprehensive guides, and expert advice for an enhanced exploration of the world tailored to individual desires

With a future focused on continuing to offer unparalleled service, Julie Lanham remains a trusted name for those seeking a travel experience beyond the ordinary.

Graham Carter 

Graham Carter’s story kicks off like a kid’s dream on the plains of Africa, but what started with youthful adventures under the African sun has morphed into a remarkable journey that’s anything but child’s play.

As the Co-Founder of Unforgettable Travel Group , Carter is adding an exuberant and unforgettable touch to otherwise mundane globetrotting. 

Back in 2015, Carter and his team launched Unforgettable Travel Company , which quickly blossomed into a global travel group with offices in the US, UK, Croatia, and Greece. In addition to his jet-set junction, he also owns Cruise Croatia , a luxury cruising and yachting company operating a fleet of 170ft yachts in Croatia and Unforgettable Greece , an emerging player in the Greek travel scene.

When he is not jetting between the companies global offices or discovering emerging destinations for his clients, Carter’s is orchestrating luxury journeys for celebrities and business elite, positioning himself as a highly sought-after travel expert in the luxury travel space. Additionally, he has had the privilege of exploring over 100 countries, enriching his global travel insights.

At the heart of this travel maestro’s vision is a resolute commitment to exceptional service. This resonates through his company’s slogan Why do Ordinary. From privileged behind the scenes access for his clients to tailoring journeys with unique one off experiences, every detail is prioritized. 

In Graham Carter’s world, travel is a transformative experience, where each location becomes a blank canvas on which to paint lifelong memories.

Sarah Jane Begonja

Amidst a vast array of content creators, Sarah Jane (SJ) Begonja stands out. An Australian currently living in Croatia, she runs the established travel blog ‘Chasing the Donkey.’ This blog, with a history of over 12 years and more than a thousand posts, offers detailed travel insights about the Balkans.

SJ and her husband moved to Croatia after he had recovered from cancer. This life-altering experience prompted them to reevaluate their priorities and the type of life they wanted to live. Motivated by their journey and a desire for a more natural lifestyle, Sarah-Jane and her husband co-founded the private transfer company ‘ Octopus Transfers Croatia .’ Balancing her roles as a wife and mother to two children, she continues to chronicle her travel experiences through her blog.

Her website, ‘Chasing the Donkey,’ is a comprehensive resource for travel in the Balkans, providing information on accommodation, transport, activity recommendations, and family-friendly travel plans.

For those planning a visit to the Balkans any time soon, we recommend you follow SJ Begonja’s blog and Instagram for valuable insights and firsthand experiences.

Michael Mucci & Kati Weiss

Embark on a captivating journey with Live Fun Travel , led by the dynamic duo of Michael Mucci and Kati Weiss. As celebrated globetrotters, they have been acknowledged by LA Weekly on their ‘Top Ten List of Global Experts’ in Adventure-based Travel.

With 13 years of nomadic adventures under their belts, they’ve explored wildlife, ancient cities, and hidden gems, sharing incredible experiences with the world. Their travel blog is a gateway to a realm where adventure knows no bounds. What sets them apart? A genuine curiosity and a passion for showing that you don’t need deep pockets or Olympic-level athleticism to explore the world. 

Their travel site is thoughtfully curated to assist you in planning your next holiday, offering destination travel guides that allow you to explore and experience diverse cultures. They have also expanded and offer bespoke adventure travel with their sister site LFTAdventures.com . Explore thrilling and remarkable adventures that are accessible to all with Live Fun Travel .

Alexandrine Wan

Alexandrine Wan is the visionary Founder and CEO of Nani Travels and the NGO Nani Association, hailing from a serene island in the heart of the Pacific. Impressive feats such as planning the wedding of Paul Marciano, the co-founder of Guess? Inc. and Mareva Georges, a French model and beauty pageant in Bora Bora, and addressing the United Nations about sustainable tourism sit among her distinguished career highlights.

Nani Travels is more than just a travel agency – it’s a doorway to sustainable tourism. It offers one-of-a-kind experiences like isolated island glamping with a local guide or partaking in sea conservation expeditions on luxury eco catamaran, marking the beginning of a new tourism period. Alexandrine doesn’t just dedicate herself to business pursuits; she likewise shares wisdom at the University of Tahiti, navigating students toward sustainable entrepreneurship AND is part of the board of sustainable tourism within the government of French Polynesia

Nani Association champions sustainability. Working hand in glove with neighboring communities to foster environmental and cultural preservation, educational growth and amplify cognizance for effectively fruitful tourism results. Alexandrine envisions a future where the positive impact of tourism aids indigenous and remote populations.

Embark on a mindful exploration of the world with Nani Travels , where each journey is designed to create a lasting impact.

Hillary Cummings

Placing romance on top of the world map is Hillary.Cummings , a top-notch Travel Advisor and influencer at 8th Wonder Travel Co. Her expertise in curating unique experiences for couples extends from honeymoons to destination weddings, ensuring each journey is tailored to celebrate love. 

Known as a research and due diligence queen, Hillary’s meticulous planning mirrors her alter ego, Hermione Granger. Her commitment to exhaustive research allows couples to embark on their trips with unwavering confidence. With a portfolio boasting over 500 weddings, Hillary’s passion for romance transcends specialization; it’s a way of life.

As an 8th Wonder Travel co advisor, Hillary excels in transforming dreams into reality by crafting personalized options and managing every detail. From hotel bookings to park passes,she ensures a hassle-free, unforgettable experience for her couples.

This wanderlust romance travel guru has been recognized twice with the prestigious “Shining Star” Award for her outstanding service at her agency. She is committed to excellence and is a member of the CLIA, American Association of Travel Agents, and is certified specialist with Sandals, Princess Cruise Lines, and countless other travel partners worldwide.

As an 8th Wonder Travel Co.advisor, Hillary Cummings envisions becoming the go-to resource for romance travel inspiration. Her goal is clear: to remind couples that their love stories are ongoing, and she is there to help script extraordinary moments and cherished memories, making her a trailblazer in the world of travel planning.

To find your wonder with Hillary , swing by her website or connect with her on Instagram .

Landi Burns

Ever wished your travel advisor was a bit like a wizard? Well, meet Landi Burns, the closest thing to a travel magician you’ll find. 

Landi is an award-winning Luxury Travel Advisor with over 27 years of experience in the travel and hospitality industry. She has been recognized as a Conde Nast Top Travel Specialist for 2021, 2022, and 2023.

Landi’s not just about booking flights and hotels; she’s your personal travel strategist, spotting details like an eagle-eyed detective.

From the wild plains of Africa to the idyllic beaches of Fiji, she’s been there, done that, and brought back the tales. It’s like having a best friend who’s also a global explorer.

Her mission? To make every client feel like a VIP. She’s not just a luxury travel advisor; she’s a memory architect, building experiences that last a lifetime.

Ready for your own travel saga? Follow Landi on Instagram and Facebook . For a taste of the extraordinary, head to her website . Find her travel wisdom on Conde Nast Traveler and connect on LinkedIn and Virtuoso .

Landi Burns: Because your adventures deserve a touch of magic!

Ashley Cherney

Ashley Cherney, the mastermind behind Your Travel Agent Ashley , isn’t your ordinary travel agent. She’s the architect of dreamy destinations and curator of unforgettable memories. Ashley began her entrepreneurial journey at just 24, driven by a passion for crafting something unique and a willingness to take risks. 

Based in the vibrant city of Los Angeles, Your Travel Agent Ashley is a premier full-service European travel advising agency. At its core lies the art of crafting international travel plans focusing on enchanting destinations in Europe.

A passionate explorer, Ashley Cherney intricately weaves cultural, adventurous, and personalized experiences. Her expertise extends globally, helping clients book dream destinations from Europe to the Caribbean, and beyond.

Contributing to the travel industry, Ashley is an active member of the American Society of Travel Advisors (ASTA). She envisions transforming Your Travel Agent Ashley into a global corporation, extending its services worldwide.

Her goal is not just personal success but building a foundation that inspires entrepreneurs in the travel industry. Embark on a virtual journey through her website and social media to gain a fresh perspective on the world of exploration.

Introducing Mary Curry , a seasoned small ship cruise specialist and custom trip planner with over two decades of expertise in curating unforgettable experiences.

A true expert in small ship cruises, Mary is not just a travel enthusiast; she is a matchmaker dedicated to crafting the perfect adventure for her clients.

Renowned as a travel planner at Adventure Life Journeys , Mary specializes in destinations like Antarctica, where her in-depth knowledge helps clients find their perfect fit. From the pristine landscapes of Antarctica to the enchanting Galapagos Islands, each journey bears the mark of Mary’s personal vetting.

With the rich tapestry of relationships within the industry, she secures the best possible prices by skillfully navigating contracts with cruise companies. Her goal transcends the typical role of a travel planner, nurturing deep connections with travelers and industry partners.

Esteemed accolades and industry recognition highlight Mary Curry’s remarkable career. The prestigious Top Travel + Leisure Advisor title truly underscores her exceptional expertise. Additionally, she boasts the honor of Condé Nast Traveler’s Top Travel Specialist in the category of small ship cruising.

Mary is committed to continuous learning, ensuring she remains at the forefront of travel trends. Delve into her journeys for inspiration for your next travel adventure.

Ronda Helton

Ronda Helton ‘s journey into luxury travel is anything but ordinary. As the mastermind behind Travel Connection Group , she stands at the forefront, challenging norms and reshaping the industry. With extensive experience as a seasoned Luxury Travel Designer, Ronda brings a distinctive touch to itinerary planning.

What sets Ronda apart is her commitment to understanding diverse client needs. As a mother to a special-needs child, she navigates travel intricacies with empathy and firsthand knowledge, ensuring seamless experiences for everyone. Beyond meticulous planning, she immerses herself globally, forming genuine connections with guides, hotel staff, and local businesses.

Ronda’s accolades speak volumes, including being named a 2021 Most Influential Leader by Success Magazine, receiving the prestigious Silver Magellan Award from Travel Weekly, and holding titles like Master Specialist for all Hawaiian Islands, Certified Wine Specialist, and Autism Travel Specialist—showcasing her profound expertise.

At the heart of Ronda’s business is a desire to redefine luxury travel, emphasizing genuine inclusivity. Her vision extends beyond conventional success, aiming to lead in special-needs travel and contribute to the DS Foundation. 

A luminary in the travel industry, Ronda Helton doesn’t just break conventions; she sets new standards, forging a future where luxury and accessibility coexist.

Rebecca Adventure Travel

Among travel entrepreneurs, few approach the creation of luxury boutique tours with as much thoughtful precision as Rebecca Braak, the brains behind Rebecca Adventure Travel.

Harnessing her savvy as a travel blogger, Braak brings her passion for authentic experiences to life through meticulously curated tours across Ecuador’s Mainland, the Galapagos Islands , Peru, and Colombia.

Born out of her love for horses and established in 2014, this trek troupe specializes in unique and authentic travel experiences, offering thrilling activities including canyoning, expedition cruising, and many others. Rebecca’s focus on cultural appreciation led her to expand her brand with Ecuafina , a travel concept store based in Zutphen, the Netherlands. Ecuafina brings genuine Ecuadorian alpaca goods to Europe under a fair trade business model.

What sets Rebecca Adventure Travel apart is its pioneering role in transformative and wellness travel in South America. The commitment to sustainable tourism is not just a tagline; it’s a core value reflected in actions, such as supporting Puembo’s Antonio de Ulloa School through the Sponsor a School program.

For curating exceptional travel experiences, Rebecca Adventure Travel boasts accolades like Ecuador’s Leading Tour Operator 2023, six TripAdvisor Travelers’ Choice Awards, and features in prestigious publications such as the National Geographic Luxury Collection. As a leading female-owned agency, it proudly aligns with popular organizations such as Regenerative Travel, Women Travel Leaders, and Journey Woman.

Rebecca Braak, a former KLM professional turned passionate adventurer, embodies the spirit of Rebecca Adventure Travel. With a mission for authentic adventure, this small, experienced team ensures unforgettable journeys with personalized plans and top-notch service.

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• INTELLIGENT TRAVEL

Why We Need ‘Travel Experts’

Pity the poor “travel expert.” Just about everyone wants to be one—or at least drink cocktails on a beach for a living (and do let me know if you find that job description out there). Yet which “title” gets air-quoted more often?

This probably happens because, unlike a field like neuroparasitology, a   lot   of people travel   a lot. (In 2013, a billion international trips were taken.) And more travelers are going DIY, opting to—as the buzzy phrase goes—“travel like a local.” This usually means skipping expert advice and typical attractions, and following recommendations found on crowdsourced review sites.

The results of going that route are often great. But   the trend begs some questions. Do travel experts have a future? Are they even necessary anymore?

Can I say, Yes?

This might come off a bit self-serving—after all, my career revolves around giving   travel advice—but I’m saying it just the same: Without travel expertise shared in some form (be it a guidebook, a string of tweets, or handwritten notes), I can see it taking a toll on   tourism, creating a world in which fewer false perceptions are put to the   test and, ultimately, creating a bottleneck at popular spots. Naturally, great trips can still happen in this world, but within a somewhat diminished context.

The notion of and need for travel expertise has centuries of precedent.

Read through the 12th-century Codex Calixtinus, an illuminated French guidebook on Spain’s still-epic Camino de Santiago , and you’ll find the basic elements of a modern travel story: There’s   practical advice (Navarre “has plenty of bread, wine, milk and cattle”);   inspiration (on the Cize pass “you’ll feel you could push the sky with your hand”); and even warnings (Burgos is “lacking in firewood and the people are evil and vicious.” Ouch.).

Times have obviously changed, even in Burgos. One of the biggest game changers in travel is the rise of   user-generated content (UGC), with sites like   TripAdvisor   and   Yelp   revolutionizing how people plan trips.

I use these sites all the time. They can be helpful when you’re looking for a nearby café, or already know where you’re going.

They’re less helpful, I find, when you’re trying to suss out which   city or country or region to visit in the first place—or how to find out   what’s supposedly “real” or “authentic” there. This is partly   because popularity—as these sites tend to order things—isn’t always the most rewarding signpost by which   to travel.

Take Bulgaria, for example. Half of TripAdvisor’s top 20 destinations in the country, all ranked by popularity, are resort destinations offering   cheap package tours. No. 3, for example, is Sunny Beach, which is an overdeveloped strip of cheap condos that the Guardian mocked that the Guardian mocked that the Guardian mocked for its “ever-deepening layer of teenage vomit.”

I spent five months researching articles and guidebooks on Bulgaria. I drove over the Shipka Pass in a ’72 Moskvitch, walked isolated Black Sea beaches alone, stayed with a family who slaughtered a goat on my behalf, and had Dunkin’ Donuts with an ousted prime minister. These experiences,   if I may say so, beat out anything   in their top 10.

Instead of going to the relatively well-trodden capital city of Sofia, consider the low-key (and former capital of Bulgaria) Veliko Târnovo —and its day-trips to waterfall swimming holes, wood-cutter villages, and   ancient   Roman roads. Or Tolkienesque   Belogradchik Fortress ,   which   wraps around giant pinnacle rocks so lifelike they’re named for people.

Some people think travel experts merely get paid to travel. When they’re at their most useful, they don’t; they get paid to work, and travel is a big part of that. Unlike most travelers, they don’t tend to go to one place and write about it; they go to 37 and write about three or four of them.

• Nat Geo Expeditions

Expert advice   is as much defined by what’s included as it is by what   isn’t—i.e., the stuff on the editorial cutting floor   you’ll never see. Perspective and context are the chief offerings, with experts providing   road-tested shortcuts others can follow in pursuit of great travel experiences.

But what about locals?

I love locals. Meeting them is frequently the highlight of a trip. Travel writers have long leaned on locals for practical advice, “secrets,” and hole-in-the-wall noodle stands. But never   exclusively. It’s the outside perspective—the curation, you could say—that makes what a travel writer gleans useful to fellow travelers.

In the end, it’s ultimately better to “travel in the company of locals” than like one.   An added, and perhaps unintended, benefit? I find again and again that being exposed to an   outside perspective allows locals themselves to see their hometowns with new eyes.

Celebrated travel writer and former Lonely Planet guidebook author   Robert Reid   is a featured   digital reporter for   Nat Geo Travel. Follow him on Twitter and Instagram .  

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UN Tourism | Bringing the world closer

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Tourism Grows 4% in 2021 but Remains Far Below Pre-Pandemic Levels

• All Regions
• 18 Jan 2022
• UNWTO reports 4% rise in international tourist arrivals in 2021
• However, 2021 was another challenging year: arrivals still 72% down on pre-pandemic levels
• Recovery needs stronger coordination and increased vaccination rates

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%.

The first 2022 issue of the UNWTO World Tourism Barometer indicates that rising rates of vaccination, combined with easing of travel restrictions due to increased cross-border coordination and protocols, have all helped release pent up demand. International tourism rebounded moderately during the second half of 2021, with international arrivals down 62% in both the third and fourth quarters compared to  pre-pandemic levels. According to limited data, international arrivals in December were 65% below 2019 levels. The full impact of the Omicron variant and surge in COVID-19 cases is yet to be seen.

Slow and uneven recovery

The pace of recovery remains slow and uneven across world regions due to varying degrees of mobility restrictions, vaccination rates and traveler confidence. Europe and the Americas recorded the strongest results in 2021 compared to 2020 (+19% and +17% respectively), but still both 63% below pre-pandemic levels.

By subregion, the Caribbean saw the best performance (+63% above 2020, though 37% below 2019), with some destinations coming close to, or exceeding pre-pandemic levels. Southern Mediterranean Europe (+57%) and Central America (+54%) also enjoyed a significant rebound but remain 54% and 56% down on 2019 levels respectively. North America (+17%) and Central Eastern Europe (+18%) also climbed above 2020 levels. 

Meanwhile, Africa saw a 12% increase in arrivals in 2021 compared to 2020, though this is still 74% below 2019. In the Middle East arrivals declined 24% compared to 2020 and 79% over 2019. In Asia and the Pacific arrivals were still 65% below 2020 levels and 94% when compared to pre-pandemic values as many destinations remained closed to non-essential travel.  

Increased tourism spending

The economic contribution of tourism in 2021 (measured in tourism direct gross domestic product) is estimated at US$1.9 trillion , above the US$1.6 trillion in 2020, but still well below the pre-pandemic value of US$ 3.5 trillion. Export revenues from international tourism could exceed US$700 billion in 2021, a small improvement over 2020 due to higher spending per trip, but less than half the US$1.7 trillion recorded in 2019.

Average receipts per arrival are estimated to reach US$1,500 in 2021, up from US$1,300 in 2020. This is due to large pent-up savings and longer lengths of stay , as well as higher transport and accommodation prices . France and Belgium reported comparatively smaller declines in tourism expenditure with -37% and -28%, respectively over 2019. Saudi Arabia (-27%) and Qatar (-2%) also posted somewhat better results in 2021.

Outlook for 2022

According to the latest UNWTO Panel of Experts , most tourism professionals (61%) see better prospects for 2022. While 58% expect a rebound in 2022, mostly during the third quarter, 42% point to a potential rebound only in 2023. A majority of experts (64%) now expect international arrivals to return to 2019 levels only in 2024 or later , up from 45% in the September survey.

When do you expect international tourism to return to pre-pandemic 2019 levels in your country?

The UNWTO Confidence Index shows a slight decline in January-April 2022. A rapid and more widespread vaccination roll-out, followed by a major lifting of travel restrictions, and more coordination and clearer information on travel protocols, are the main factors identified by experts for the effective recovery of international tourism. UNWTO scenarios indicate that international tourist arrivals could grow by 30% to 78% in 2022 compared to 2021. However, this would still be 50% to 63% below pre-pandemic levels.

The recent rise in COVID-19 cases and the Omicron variant are set to disrupt the recovery and affect confidence through early 2022 as some countries reintroduce travel bans and restrictions for certain markets. At the same time, the vaccination roll-out remains uneven and many destinations still have their borders completely closed, mostly in Asia and the Pacific. A challenging economic environment could put additional pressure on the effective recovery of international tourism, with the surge in oil prices, increase in inflation, potential rise in interest rates, high debt volumes and the continued disruption in supply chains. However, the ongoing tourism recovery in many markets, mostly in Europe and the Americas, coupled with the widespread vaccination rollout and a major coordinated lifting of travel restrictions, could help to restore consumer confidence and accelerate the recovery of international tourism in 2022.  

While international tourism bounces back, domestic tourism continues to drive recovery of the sector in an increasing number of destinations, particularly those with large domestic markets. According to experts, domestic tourism and travel close to home , as well as open-air activities, nature-based products and rural tourism are among the major travel trends that will continue shaping tourism in 2022.

Note: The above is based on available data gathered by UNWTO at the time of publication.

Related links

• Download the news release in PDF
• January 2022 UNWTO World Tourism Barometer Overview
• January 2022 UNWTO World Tourism Barometer - Excerpt
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboards

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The experts: travel agents on 20 ways to book a sustainable and sensational summer holiday

Keen to get away? Here is how to find a great deal, pick the perfect destination and support the local community

A holiday should be relaxing, but booking one can be a fraught experience, with days lost to endless scrolling, comparing reviews and prices. How can you be sure you are getting a good deal? Travel agents share their tips for the most affordable, sustainable and memorable trips.

1. Book like an agent

“Everybody views themselves as a travel agent and they can be up to a point,” says Paul Sharp from Newcastle upon Tyne, who operates as part of the Travel Counsellors network and has 30 years’ experience in the industry. He says the rise of budget airlines and online booking have led to people feeling confident about organising trips themselves. What is the one thing we should know when doing so? “It is a false economy to book things separately because you have no protection,” Sharp says. He gives the example of someone planning a trip to South Africa to watch rugby, who booked flights with the airline and hotels directly and rugby tickets elsewhere. The game was cancelled but the flights and hotel were non-refundable. If they had been booked together, the trip would have been covered under package travel regulations. “Book with a company you trust and know – there are a lot of sites that crop up and you don’t really know their provenance,” he says.

2. Be an early bird

“Planning in advance is always going to be better value,” says Helen Youngman , an independent travel agent and partner at 360 Private Travel , based near Norwich. “Late deals do exist, but a lot of hotels use ‘dynamic pricing’, which means prices increase as availability goes down. Flights are only going to increase in price the closer you get to the departure date because the fuller the flight gets, the more expensive it will be.” Sharp adds: “Don’t hang on for a last-minute deal because you could end up disappointed. Scheduled flights tend to be available about 11 months in advance, so that is the best time to book. Also, at that stage, a lot of hotels and accommodation providers will have early-bird specials.”

3. If you do book late, be flexible

Jessica Bollinger, who works in the Bristol branch of Danish travel agent Kilroy , which specialises in youth and adventure holidays, agrees that late deals are now something of a myth. “They are not unheard of, but with a last-minute deal there are certain things you’re not going to get. So you have to be really open-minded as to where you’re going to go,” she says.

4. Avoid peak season

The cheapest time to travel is always outside the school holidays, says Youngman, with Christmas and new year the most expensive times. Can you get a good deal if you fly on Christmas or New Year’s Day itself? Sometimes, she says, “but a lot of people are catching on to that trick”. If you have to go in the school holidays, be open to going somewhere off the beaten track. “Being clever about destinations is a good plan,” says Youngman. “In Europe, look farther east at places such as Montenegro, Albania and Georgia. And Morocco is a good summer destination for families.”

5. Midweek can be more affordable

“Midweek can be cheaper, it just depends on availability,” says Youngman. “A Thursday to Monday trip is going to be slightly more expensive than Monday to Friday, but all travel fares are based on availability, so the further in advance you can book, the better.”

6. Take out travel insurance when you book

A lot of people sort out their insurance at the airport, says Sharp, but it is best to do it as soon as you have booked your trip. He says: “Travel insurance doesn’t just cover you if you lose a bag or are poorly while you are away. It also covers you should you need to cancel for an insurable reason before you travel.” This includes illness or a bereavement.

7. On solo trips, consider a group tour

If you are travelling alone, “pretty much anywhere is possible”, says Youngman. “Embarking on your first solo trip can be daunting, which is why small group tours are an amazing way to travel with like-minded people. Some companies I work with are doing specialist female-only tours with visits to female entrepreneurs, co-operatives, makers and bakers. Small group tours are great because they handle all the logistics, include really immersive experiences and are safe. They pick you up from the airport, and from that point onwards, you’re travelling with other people and you’ve got an expert guide.”

8. Have a daily budget

“We advise setting a daily limit for yourself while travelling and then multiplying that number by the days you are away to get the amount to save for your spending money,” says Bollinger. “When you work it out like this, it makes a lot more sense in people’s minds, especially young people who don’t have much budgeting experience. It also keeps you accountable to yourself, so you don’t blow everything right at the beginning and then have nothing left for the end.” To stick to a tight budget, she says: “Cook food as you go along and use public transport instead of tourist buses – this will really help you save money.”

9. Consider all-inclusive options

“If you are going to spend a lot of time eating and drinking in the hotel, I recommend upgrading to an all-inclusive option if possible,” says Youngman, “especially if you’d like a cocktail or two and you’re grazing throughout the day. Otherwise it can all add up and when you check out it costs a fortune.” With active holidays such as skiing or safaris, she adds: “If you have the option to choose an all-inclusive package that includes the activities, food and drink, that is usually a more cost-effective way of travelling. Because sometimes they will really sting you on the extras and it will be more expensive.”

10. Work your way around the world

“A working holiday is a great way to fund your trip,” says Bollinger, who helps people book travel to Australia, New Zealand and Canada by organising working holidays so they can extend their stay. “A lot of jobs will be hospitality-related, but if you go to a more rural spot you can do farm work, and if you have qualifications already, sometimes those can be used. Working holidays in Canada are often at ski resorts near Vancouver, so you get the added benefit of being in a beautiful place to take advantage of the winter sports.”

11. Travel as sustainably as possible

“You can get to most places in Europe by train , so if you are open to slowing down and having a more relaxed itinerary, not only are you travelling more sustainably, but you have more time to absorb the culture surrounding you,” says Youngman. “Be good to the environment you are travelling to see.” She stresses the importance of limiting flights as much as possible, especially internally, and avoiding indirect long-haul options. “We highly recommend ‘open-jaw flights’, which means you fly into one destination and out of another, to limit the number of flights,” says Bollinger. “We also promote travelling for longer in one destination as opposed to trying to go to many in a short time, and travelling overland when possible, instead of taking multiple flights.”

12. Offset carbon emissions with a reputable company

When considering carbon from flights, says Thomas Power of Pura Aventura , a B Corp sustainable travel company in Brighton: “Don’t believe the airline schemes, or anyone else who promises you absolution for a few quid. While 85% of offset schemes may be worthless, there are high-quality carbon credits starting at about £20 a tonne.” These can be bought to compensate for CO 2 emissions. Companies such as “ C Level ​ ​help you at least take positive action to balance your impact”, says Power.

13. Think of responsible travel as a ‘fair exchange’

When travelling, says Power, consider: “What are we giving and what are we receiving? Is it a fair exchange? Is somebody getting something in return for what I am receiving in this transaction?” This applies to everything from “taking a cruise to Venice and not giving anything to the city, to going camping in Sussex and getting a supermarket delivery to your tent instead of going to the village shop or buying eggs from the house down the road”. This concept of “fair exchange” can be beneficial for everyone, he says, by giving you access to unique experiences. “In terms of the economy, the less money that leaves the village, town or city, the better,” he says.

14. Embrace the great outdoors

If you camp out “you are closer to nature than any other accommodation option”, says Brodie Farrow, of the online camping and touring travel agent Pitchup . There are many benefits to this, she says: “It is really good for mental health. It is also a much more sustainable option: the carbon footprints of outdoor holidays tend to be much lower than hotel stays, as people travel by car rather than flying and it promotes local produce and low-impact activities such as hiking in the surrounding area. The accommodation or pitches are much less carbon intensive than hotels, too. And you have a positive impact on the community that you are visiting: camping attracts a higher number of customers at a lower cost than hotels do, which can help to underpin the viability of local facilities such as the shop, the bar and takeaway, and that benefits the wider community.”

15. If you are camping-phobic, glamp

“There really is something for everyone,” says Farrow. “You can get glamping accommodation with four-poster beds if you prefer camping in luxury, or you can go really wild and remote, with no facilities, out on your own and back to nature. I think you would be hard-pressed to say that there is nothing that appeals.” Although glamping has become a fairly pricey option, she says: “Some types are much cheaper than others. You can get some ‘pod-only’ camping accommodation, where you bring your own bedding, starting from £15 a night.”

16. If the weather is terrible …

… And you are under canvas, “try to keep your bedroom a wet-gear-free zone”, says Farrow. “Store and dry wet stuff in your porch area rather than in your bedroom compartment. Protect your equipment by putting it in plastic bags or dry bags. Don’t let anything touch your tent walls or you will have soggy socks.” For activities, she suggests, “swimming in the sea, because you are wet already, or going to the pub”. If you are disappointed by the weather on a non-camping holiday, “as annoying as it is, try to embrace it”, says Sharp. Many people come back from their holidays exhausted because they try to see and do everything when they’re away. Instead, he says: “Have a lie-in, ask local people which is the best restaurant for a long, lazy lunch and, most of all, relax and recharge your batteries – it’s a holiday after all.”

17. For best value destinations, try …

“Go for Belgrade over Berlin,” says Youngman. “It has an underground culture scene very similar to Berlin 20 years ago.” For backpackers, Bollinger suggests: “Some places in Central America can be really affordable. Nicaragua, Honduras and Guatemala are good options for someone wanting to think outside the box.” Sharp says there are more affordable options in “Cyprus, Bulgaria, Turkey and Egypt, compared with Spain and the Balearics, which are becoming increasingly expensive due to cost of living increases”. If you are looking for a staycation, North Yorkshire, Cumbria and Cornwall are some of the most popular UK locations on Pitchup, says Farrow, which can inflate the price. Locations such as Pembrokeshire and the Isle of Wight are cheaper.

18. For a trip of a lifetime that doesn’t cost the earth …

“North Macedonia is just amazing,” says Youngman. “Ohrid has beautiful cobbled streets, Ottoman architecture , fantastic food and wine and you can visit the most biodiverse lake in Europe.” Farrow says: “I camped at the foot of Ben Nevis last year before hiking up it. The weather was terrible but it was worth it for the unreal views.” While Bollinger’s most memorable trip was “Interrailing in Europe and finding a way to do things on my own. It was before smartphones, so it was a very interesting experience and built up my confidence in travelling.”

19. If in doubt, follow local people

“Live like a local person by taking local buses and eating in local spots,” says Bollinger. “It is going to save you money, and will also let you experience life in a different way.” Power adds: “People want to go to Peru but they never come back talking about Machu Picchu, they come back talking about the people they met. Buy local and connections will happen for you. In the absence of interaction with your host community, the things you see are just wallpaper.”

20. And remember: you get what you pay for

“If a deal looks too good to be true, it probably is,” says Sharp.

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National Travel and Tourism Strategy Overview

2022 national travel and tourism strategy.

The Strategy focuses on U.S. government efforts to promote our nation as a premier destination grounded in the breadth and diversity of its communities, and to foster a travel and tourism sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the Strategy aims to increase not only the volume but also the value of tourism.

Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.  

Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.

Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on underserved communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they expand their tourism economies. Deliver world-class experiences and customer service on federal lands and waters that showcase U.S. assets while protecting them for future generations.

Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

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Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

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These 15 places are the best to visit in New Jersey, according to Travel and Leisure

Four-minute read.

Ready to hang out in New Jersey?

This travel media brand says yes.

TravelandLeisure.com released report on 15 of the best places to visit in New Jersey with the help of local tourism experts: Jeffrey Vasser, executive director, New Jersey Division of Travel & Tourism and Diane Wieland, director at Cape May County Department of Tourism.

Between the 130 miles of Atlantic Ocean aligned with beautiful beaches and boardwalks with amusements to more than 50 wineries, these gems of the Garden State are worth a visit.

Jersey Shore Restaurant Week: It's back, with lunch and dinner deals at more than 60 spots

Here are the 15 best places to visit in New Jersey:

Ocean city boardwalk.

Known for amusement rides and arcade games that accommodate all ages, Ocean City boardwalk is a fun-filled destination for the the whole family. “The Ocean City Boardwalk is a famous promenade that’s been a source of entertainment for more than 100 years," Wieland said.

This charming Jersey Shore town set on peninsula is a year-round destination with family-friendly and various oceanside dining.

Morey's Piers & Beachfront Water Parks

“Families can spend the entire day on more than 100 rides, splashing around the two water parks right on the beach, and lounging in private cabanas,” Vasser said.

Wildwoods Boardwalk

Composed of more than 70,000 wooden planks, the 38-block oceanfront stretch draws crowds with everything from amusement rides, games, water parks and more.

Wildwood’s Doo Wop Motel District

The largest concentration of mid-century motels in the country has over 50 vintage motels still stand today within this unique district. “It’s really neat to see all the neon signs and retro details. Walking around Wildwood’s Doo Wop Motel District is like being transported to the 1950s,” said Vasser.

American Dream

American Dream is the second-largest shopping mall in the United States, and includes restaurants and themed parks that provide endless fun for the whole family. “American Dream is, quite literally, an indoor vacation one-stop shop that’s open year-round,” said Vasser.

Lambertville

Full of rich history, Lambertville has well-preserved federal townhouses, Victorian homes and antique shops that brings history to life. “The charming town also supplies family-owned wineries and photogenic vantage points such as Goat Hill Overlook,” added Vasser.

What's the best? Central Jersey town named best place to live in NJ and one of the best nationally

Beneduce Vineyards

This 77-acre farm with 25 acres of vines are hand pruned, hand harvested and dry farmed in the rolling hills of Hunterdon County. “One of my favorites, Beneduce Vineyards, has great wine and fun year-round events such as live music and food trucks on Saturdays,” said Vasser.

Grounds for Sculpture

Grounds for Sculpture is a 42-acre landscaped park with 300 contemporary sculptures, an arboretum, and a museum with an indoor exhibitions that features six galleries.

Atlantic City

Known as the East Coast's version of Las Vegas offers travelers casinos, live entertainment, big-name restaurants with more fun attractions at the Steel Pier and the only helicopter ride at the Jersey Shore.

Frenchtown is a vibrant community full of Victorian architecture, art, and culture nestled along the banks of the Delaware River. Vasser recommends visiting during Frenchtown Riverfest. “There are all kinds of street fair activities along the river,” he said.

Cape May County Park & Zoo

The Cape May County Park & Zoo houses over 500 different animals that includes African lions, American black bears, snow leopards and ring-tailed lemurs. The zoo features playgrounds for kids of all ages and both places are free to the public. "It's truly one of the best-kept secrets in the area," said Wieland.

Asbury Park

Asbury Park has become a creative hub and music mecca within the last decade with iconic landmarks like The Stone Pony, Asbury Lanes and Silverball Retro Arcade. Asbury Park combines gaming, bowling, dining, live entertainment and of course swimming and surfing on the shore.

Adventure Aquarium

Adventure Aquarium features the largest collection of sharks on the East Coast and protects over 8,000 aquatic species, including penguins and stingrays. Visitors can interact with hundreds of sea creatures at the touch tanks. “It’s a favorite for kids of all ages, especially if you’re looking for an indoor activity,” said Wieland.

Long Beach Island

The shores of Long Beach Island are particularly lovely. Besides its scenic Atlantic Ocean coastline, vacationers go for the water sports, charming towns like Barnegat Light, and the laid-back lifestyle.

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Forgotten Winter: Tourism experts on future of travel as winters wane

It’s no secret that the warm winter was a stress on local businesses. Regional tourism experts say U.P. winters are changing, and the companies coping best are changing along with them.

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Forgotten Winter: Tourism experts on future of travel as winters wane

U PPER PENINSULA, Mich. (WJMN) — It’s no secret that the warm winter was a stress on local businesses. Regional tourism experts say U.P. winters are changing, and the companies coping best are changing along with them.

Among the effects, travel to the Upper Peninsula for snowmobiling, skiing, and other snow-related activities started late, stalled out, and ended early—crippling many small businesses and local economies.

“I really like winter, I really do… And this was a disappointing winter, I’ll say,” said Susan Estler of Travel Marquette.

We’re told winter travel makes up only about 10-15% of tourism dollars in the Upper Peninsula.

Despite bringing in the season’s minority share of travelers, it is still a make-or-break time of year for many local and small businesses.

“It was millions and millions of dollars that were lost to businesses, and consequently to people,”  Tom Nemachek, leader of the U.P. Travel & Recreation Association said.

Nemacheck and others told us they did what they could to provide a boost through marketing, but when just about all of the season’s offerings are snow-related, agency leaders say there is only so much you can do.

There have been some interesting changes in seasonal tourism trends in the past couple decades.Nemacheck told us that summer tourism has begun to bleed into the fall season, with the two combined bringing in about 80% of the area’s tourism.

Part of that is due to a younger, more outdoor-oriented demographic that’s become interested in the area. He says that’s partially responsible for the near-doubling of winter tourism over the last decade or so.

“Especially the silent sports: downhill and cross-country skiing, snow shoeing, ice fishing… those have been growing a lot in the last 10 years,” said Nemacheck.

It begs the question about what the future has in store, as he has also noticed a consistent shrinking of the winter season.

“We’ve seen it happening… If you look back to the nineties, there’s been great years, phenomenal snow years,” Nemacheck said, “but there has been a continuing slowdown of what we call traditional winter.”

One possible solution, according to Susan Estler of Travel Marquette, is to diversify what the region has to offer. She told us that even before this season’s disappointment, the organization was working to present a larger variety of what Marquette County has to offer travelers.

Estler said that is due in part to other Midwest destinations have made solid efforts to develop their own recreation areas, “so what was once unique is not unique, and certainly we want people coming here not only for the outdoor recreation, but the other things they can do.”

Estler’s list included enjoying the breweries, restaurants, unique events and festivals.

Nemacheck said some of the most successful pivots from snow-centric businesses he saw was when they embraced the lack of snow, connecting to their clientele base to promote events themed on the so-called “winter that wasn’t” or activities that are normally out of season, like hiking and ATV riding.

They also said the rise of social media and online marketing has made it possible to pivot on a dime to let could-be tourists know what activities the weather is allowing.

Both experts were confident that businesses will be able to adapt and survive as the climate shifts.

For businesses locked into “traditional winter” operations, Nemacheck says the future will likely be uncomfortable and unstable. “But I’m convinced we can salvage poor winters with other recreation… and by salvage, I don’t mean make up for it, but at least get through the winter with some sort of economic stability. It’s just going to be a struggle.”

“I think we’ll always be ready to have a good winter,” said Nemacheck. “You know, we have an infrastructure that is in place. We have the best snowmobile trails in the country… That’s always going to be there. It’s going to be a matter of educating people every year as the product evolves.”

“I certainly think that Marquette is a great place to come, even if there isn’t snow,” said Estler.

To find the latest updates on what is happening around the peninsula, you can check up on the Upper Peninsula Travel & Recreation or Travel Marquette websites.

For the latest news, weather, sports, and streaming video, head to WJMN - UPMatters.com.

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Holiday expert explains how Spain's new £97 daily charge will affect your holiday

All has been explained on the new tourist rule that was introduced in spain.

Joshua Nair

As the weather gets warmer, a lot of us are beginning to get onto those flight and hotel websites to book a summer getaway, with many often favouring Spain as a nearby holiday location with amazing weather.

It is well documented that the European country is a popular holiday hotspot for Brits , so you can imagine that it was a shock when people found out about the new money law put in place there for tourists.

The new law states that Britons must be able to show proof that they have at least €113.40 (£97) per person, per day, during their stay in the country.

It's fair to say that the news hasn't been received well, with many threatening not to go back to the holiday destination following the implemented law.

Chelsea, an expert from cheapholidayexpert.com has explained all the ins and outs of the law, such as what we can do to prepare, how serious it is, and what to do if we don't have the required funds.

How new is this rule?

Well, it turns out that this rule is not new at all, as it has been in effect since 1 January 2022, though back then it was at £85 a day per person, being increased to £93 per day in 2023.

So, there's no reason to be scared, it has been quite standard and in place for a while, though it is under a spotlight now that we're past the COVID years.

Should we blame Brexit?

In short, yes.

As the UK left the EU , Brits don't have the freedom of moving throughout the continent anymore, and have to go through closer, more thorough checks.

This can be anything, such as:

• Showing you have enough money for your stay
• Showing proof of accommodation for your stay
• Showing a return or onward ticket

But this could happen in any EU country, not just being limited to Spain - and with that being said, these rules aren't exclusive to the UK either, instead applying to all third party countries as a standard rule.

How will it affect my holiday?

The Spanish ministry states that: "Foreigners must prove, if required to do so," about proof of funds, meaning that it isn't compulsory for them to check every tourist's bank statement upon arrival.

Think of it as a random spot check, you may get picked, or you may not.

Has this actually happened to anyone?

Chelsea posted on her Instagram once the news broke, asking people who has travelled to Spain since the start of 2022 to share if they were asked about money.

Only four of the 1373 people asked said that they had, and provided stories about what had happened.

All of them went through the checks in 2022, and only one had to show proof of accommodation, a return flight, and just flashed their credit card to the officer, who seemed unbothered to see a bank statement or account balance.

The others got away with flashing their credit cards, with no real thorough checks taking place according to them.

But with that being said, they may begin to stop more people as the number of tourists into the country increases.

How should I prepare?

No matter how slim the chance, it's key to have the following at hand:

• Confirmation of your return flight or onwards travel
• Confirmation of your booked accommodation and the address of where you’re staying

Screenshots will do, though PDFs and official confirmations will probably look better.

How do I prepare to prove that I have enough money?

First and foremost, you have to work out if you have £97 per day, with people in families or groups having to do more maths to make this work.

Showing bank cards might be the key, so make sure they're easily accessible, though it sounds like officers are looking for verbal confirmation so far from tourists, according to Chelsea.

The Spanish Ministry of Interior also states you can prove it: "...in cash, or by presenting certified checks, traveler's checks, letters of payment, or credit cards, which must be accompanied by a bank account statement or an up-to-date bank book (letters from banks or Internet bank statements will not be accepted) or any other means with which the amount available as credit of said card or Bank account."

What if I don't have enough?

There are no known cases of this yet, but the official ruling from the Spanish government states: "In the event that, when carrying out the entry control of people in Spanish territory, it is verified that a foreigner lacks sufficient economic resources for the time he wishes to remain in Spain and to continue his trip to the country of destination or to return to the country of origin, or do not have the registered, non-transferrable and closed ticket or tickets, in the means of transport they intend to use, their entry into Spanish territory will be denied as established by regulation."

It does also state that in exceptional circumstances, you could still get let in, but the length of your stay may be reduced.

Bottom line: Come prepared!

This is how it's going to be from now on.

Topics:  Holiday , Travel , Money , Brexit , UK News

Joshua Nair is a journalist at LADbible. Born in Malaysia and raised in Dubai, he has always been interested in writing about a range of subjects, from sports to trending pop culture news. After graduating from Oxford Brookes University with a BA in Media, Journalism and Publishing, he got a job freelance writing for SPORTbible while working in marketing before landing a full-time role at LADbible. Unfortunately, he's unhealthily obsessed with Manchester United, which takes its toll on his mental and physical health. Daily.

@ joshnair10

• Brits warned they must follow new £97 rule if going on holiday to Spain this summer
• Go-to holiday destination considering fines for Brits as Spain introduces £97 a day rule
• UK tourists threaten to 'not go' on Spanish holidays after new £97 rule introduced
• Nine major holiday destinations that are charging Brits more to visit this summer

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