cruise industry in europe

Future Market Insights Blog

• February 2024
• January 2024
• December 2023
• November 2023
• October 2023
• September 2023
• August 2023
• February 2023
• January 2023
• Automotive & Transportation
• Chemicals & Materials
• Electronics, Semiconductors & ICT
• Energy, Mining, Oil & Gas
• Food and Beverages
• Industrial Automation & Equipment
• Market Trends
• Press Release
• Retail and Consumer Products
• Services and Utilities
• Testing Equipment

Europe Cruise Industry Set for USD 3,028.6 Million by 2034: Recent Industry Developments | FMI

The Europe cruise industry is estimated to be USD 1,675.3 million in 2024. By 2034, the value is expected to reach USD 3,028.6 million. This translates to a CAGR of 6.1% from 2024 to 2034. The industry is being propelled by the increasing popularity of cruising as a vacation option among European travelers is a significant driver. Cruise holidays offer convenience, comfort, and the opportunity to explore multiple destinations in one trip, making them an attractive choice for leisure travelers.

The growing trend of experiential travel has led to an increased demand for unique and immersive cruise experiences, such as themed cruises and expedition cruises, which cater to travelers seeking adventure and exploration. Furthermore, the strategic geographic location of Europe, with its diverse coastline and proximity to popular tourist destinations, makes it an ideal hub for cruise operations, attracting both local and international cruise lines to expand their presence in the region.

Request Sample Report Here: https://www.futuremarketinsights.com/reports/sample/rep-eu-2997

Despite its growth potential, the Europe cruise industry also faces several challenges and restraints. One of the primary restraints is the impact of geopolitical instability and economic uncertainty on travel behavior. Political tensions, security concerns, and economic downturns in certain regions can deter travelers from booking cruises, leading to fluctuations in demand and revenue for cruise operators. Additionally, regulatory restrictions and environmental concerns surrounding cruise operations, such as emissions regulations and port congestion, pose challenges for cruise lines navigating European waters.

The emergence of sustainable tourism and responsible travel practices presents an opportunity for cruise operators to demonstrate their commitment to environmental stewardship and corporate social responsibility. By investing in eco-friendly technologies, implementing sustainable practices, and promoting destinations with rich cultural heritage and natural beauty, cruise lines can capitalize on the growing demand for sustainable travel experiences in Europe.

The Europe cruise industry is witnessing several notable trends that are shaping the future of cruising in the region. One trend is the increasing demand for expedition cruises to remote and off-the-beaten-path destinations, driven by travelers’ desire for authentic and immersive experiences. Expedition cruises offer passengers the opportunity to explore destinations such as the Arctic, Antarctica, and the Galapagos Islands while enjoying personalized service and luxury amenities onboard.

Another trend is the rise of river cruising as a popular alternative to ocean cruising, particularly among European travelers seeking cultural immersion and scenic beauty along Europe’s iconic rivers. River cruise lines are expanding their fleets and itineraries to meet growing demand, offering unique experiences in destinations such as the Rhine, Danube, and Douro rivers.

Request Customization: https://www.futuremarketinsights.com/customization-available/rep-EU-2997

“The Europe cruise industry presents an opportunitiy in catering to the diverse preferences of European travelers by offering a wide range of cruise experiences tailored to different demographics and interests. This includes the development of themed cruises, wellness cruises, and culinary cruises that appeal to niche markets and attract new segments of travelers.” Says an FMI Analyst.

Key Takeaways from the Market Study

• The United Kingdom is forecasted to maintain steady demand, with a CAGR of 5.80% from 2024 to 2034.
• Germany is expected to experience steady growth, with a CAGR of 5.80% during the forecast period.
• Domestic tourists hold a significant share of the market, projected at 55.2% by 2034.
• Italy anticipates stable demand, with a projected CAGR of 5.30% from 2024 to 2034.
• Online booking is gaining traction, expected to capture 46.7% of the market share by 2034.
• France is forecasted to offer lucrative prospects, with a projected CAGR of 6.30% from 2024 to 2034.
• Spain prepares for a projected CAGR of 7.40% from 2024 to 2034.

Competition Outlook of the Europe Cruise Industry

The Europe cruise industry presents a competitive landscape marked by innovation and diverse offerings catering to discerning travelers. With established players like Princess Cruises, MSC Cruises Company, and Silversea Cruises continuously expanding their fleets and introducing novel itineraries, competition is fierce. Princess Cruises, headquartered in the United States, leads the charge with its extensive range of cruise destinations spanning from Alaska to the South Pacific, setting the bar high for both luxury and adventure seekers. Similarly, MSC Cruises Company, based in Switzerland, solidifies its presence in the European market through strategic partnerships and the introduction of captivating Caribbean itineraries, appealing to travelers seeking tropical escapes.

Emerging trends such as sustainable cruising and unique themed voyages further intensify competition within the Europe cruise industry. Companies like Holland America Line, headquartered in the Netherlands, elevate the Alaskan cruise experience by introducing ‘Glacier Day’ and enhancing destination-focused excursions, while Celebrity Cruises, renowned for its innovative ships, captivates travelers with the European debut of Celebrity Ascent℠ in Barcelona and the introduction of fresh Caribbean itineraries. As competition continues to drive innovation and customer-centric offerings, travelers can expect an array of choices and experiences in the dynamic Europe cruise market.

Key Players

• Princess Cruises
• MSC Cruises Company
• Silversea Cruises
• Holland America Line
• Star Clippers
• Celebrity Cruises
• Carnival Cruise Line
• Myths and Mountains
• Adventure Smith Explorations
• Explore Europe
• British Isles Cruise
• Virgin Voyages

Get Full Report Now: https://www.futuremarketinsights.com/checkout/2997

Recent Developments:

• Princess Cruises, located in the United States, has launched an intriguing assortment of new cruise itineraries from 2024 to 2026, including enticing places such as Alaska, Asia, Australia, New Zealand, and the South Pacific.
• MSC Cruises Company, founded in Switzerland, recently extended its collaboration with Emirates for two more seasons, strengthening its position in the Middle East. MSC Cruises also launched new Caribbean itineraries for the Summer 2024 and Winter 2024-2025 seasons, offering spectacular adventures through tropical paradises.
• Silversea Cruises, based in Monaco, made headlines in the industry by launching general sales for its first Silver Nova cruises, marking a historic milestone as the world’s first cruise ship with zero local emissions in port. Silversea debuted the Silver Nova, which combines luxury and sustainability, providing an unequaled combination of extravagance and environmentally aware sailing.

Holland America Line, located in the Netherlands, improved the Alaskan cruise experience by introducing ‘Glacier Day’ and expanding Alaska-focused activities on all 2024 sailings. Holland America Line, a pioneer in sustainable seafood sourcing, became the first global cruise line to earn international seafood certifications, demonstrating its dedication to responsible dining practices.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:        

Future Market Insights Inc. Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware – 19713, USA T: +1-845-579-5705 For Sales Enquiries:  [email protected] Website:   https://www.futuremarketinsights.com LinkedIn |  Twitter |  Blogs | YouTube

About the Author

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Recent Posts

Innovations in antennas, transducers, and radomes redefine wireless solutions; fmi estimates a valuation of us$ 30.68 billion for the market by 2033, vegan chocolate market set for sweet success: anticipated to surge at 11.9% cagr, reaching us$ 3,814.2 million by 2033, unwrapping new consumer insights, global airless pumps market set to surpass usd 422 million by 2033, driven by advancements in packaging technology and growing consumer demand, global outdoor payment terminal market skyrockets to us$ 4,529.5 million by 2033: a 10.4% cagr phenomenon unveiled.

• Medical Equipment Reimbursement Market Set to Skyrocket to US$1.5 Billion by 2032, Driven by 12.9% CAGR | FMI

Recent Comments

You may also like these.

- Global Locations -

Headquarters

Future Market Insights, Inc.

Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States

616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989, United States

Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Jumeirah Lakes Towers, Dubai, United Arab Emirates

3rd Floor, 207 Regent Street, W1B 3HH London United Kingdom

Asia Pacific

IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India

• Consumer Product
• Food & Beverage
• Chemicals and Materials
• Travel & Tourism
• Process Automation
• Industrial Automation
• Services & Utilities
• Testing Equipment
• Thought Leadership
• Upcoming Reports
• Published Reports
• Contact FMI

Europe Cruise Industry

Europe Cruise Industry Analysis Based on Ocean Cruises and River Cruises through 2034

Luxury Expedition Cruises Expect a Surge in Demand through 2034. FMI Performs Trend Analysis to Check if Europe's Arctic and Antarctic Routes Become the New Hotspots in the Europe Cruise Industry

• Report Preview
• Request Methodology

Europe Cruise Industry Outlook for 2024 to 2034

The Europe cruise industry is valued at USD 1,675.3 million in 2024 and is expected to trace a CAGR of 6.1% over the forecast period. The industry is set for a target at a value of USD 3,028.6 million by 2034. Such expansion is buoyed by the rising affluence of the global middle class, particularly in developing industries where cruising is becoming an aspirational form of vacationing.

Another factor driving the industry is the trend of consumption-people placing experience rather than owning as an important factor. This gels well with the cruise industry since it sells and provides travel experiences, which in itself are a value addition.

It is also spearheaded by the technological advancements that have swept across the cruise liners, which invest in state-of-the-art facilities on board in a bid to maximize satisfaction for the customer and increase business through repeats. From entertainment based on virtual reality to services customized through the Internet of Things, technology is a key consideration for attracting tech-savvy travelers.

The increasing socio-cultural appetite for unique and authentic travel experiences drives the cruise industry in Europe. Cruises offer so many activities and destinations that travelers can experience many cultures and geographies at once.

This is what becomes the attractive feature: that it is quite easy to do so, coupled with industry efforts to increasingly customize the experience according to the tastes of different travelers.

Besides, the industry's turn towards sustainability resonates with the eco-conscious traveler. Initiatives like reducing carbon footprints, minimizing waste, and promoting ocean conservation are not just corporate responsibilities but also competitive differentiators in the market.

The cruise companies' strategic marketing efforts are also noteworthy. Data analytics help cruise companies customize their marketing by providing the right offer and information to prospective customers.

This level of personalization in marketing is very instrumental in changing interest into bookings. Through innovation, personalization, and sustainability, the industry becomes the steward not only of healthy financial fortunes but also of a positive contribution to the travel sector.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Key Industry Highlights

European River Cruises Are Experiencing an Adventure Resurgence

Major travel companies are adding thrilling excursions to their selectively designed itineraries-such as kayaking and cycling adventures-to reshape the landscape of European river cruises. This exciting evolution responds to a rapidly growing demographic of travelers looking for more active modes of exploration while still experiencing the unsurpassed comfort and access to culture that define river cruising.

Intimate Popularity Surges in European Cruising

A leading trend in Europe’s cruise industry is the continuous growth in the popularity of small-ship cruises. They are small and intimate vessels, able to cruise into delightful ports and secluded coves where larger ships cannot get. This translates into a more personal experience for passengers, fostering a deeper connection with the destinations and fellow travelers.

Sustainable Practices Outline Europe's Cruise Future

The cruise industry in Europe is very environmentally conscious, and most of the cruise lines in Europe are all for sustainable practices for a better tomorrow. It includes the use of cleaner fuel options to keep emissions low, plus the use of meticulously detailed waste reduction strategies, keeping the natural European seascape pure for the future.

European Cruises Set Sail for Solo Travelers

Such solo cruising around Europe, a daunting prospect some years ago, is coming into more normal reach. Cruise lines in Europe offer specially designed cabins, sociable activities, and good solo dining alternatives because they realize that many people of all ages are single travelers. This new focus on the solo traveler ensures everybody a smooth and enriching cruise experience.

A Culinary Voyage: European Waterways Set Their Sights on Foodie Delights

The cruise industry in Europe has embarked on a culinary adventure with the fabulous, delectable undertakings of locally sourced menus that best represent the culinary tapestry of the regions. Passengers can now immerse in the cultural landscape through an experience with tastes of the destination that go beyond the plate.

European Cruises Embrace the Digital Age

The technological revolution has changed the ways in which people are able to cross the world, and European cruises are not an exception. Mobile platform applications unite the entire stream of the cruise experience, from shore excursion booking to contactless on-board payments, in silence. This means easy convenience, with power to the passenger to tailor a journey to their satisfaction.

Wellness On European Cruises, The Holistic Way To Travel

Wellness approach is truly paying off in European cruises. Vessels are prepared with onboard yoga studios, healthy and delicious dining options, and even shore excursions that are designed to specifically boost mindfulness. The integration of wellness practices allows passengers to return from their journeys feeling rejuvenated and invigorated.

2019 to 2023 Europe Cruise Sales Analysis Compared to Demand Forecasts for 2024 to 2034

The sales analysis of cruises in Europe between 2019 and 2023 shows a CAGR of 5.6%, which is a very healthy sign for the industry during this period. Increased post-recession travel, intense marketing, and new cruise destinations captured the minds of many. The industry embraced technological benefits and improved the operational efficiency and experience of customers.

The industry is on a bullish trajectory climbing at a CAGR of 6.1% through 2034. The reasons for such a projection include. Firstly, the cruise industry is entering new territories, that of Asia and Africa.

Secondly, the cruise industry's effort to provide sustainable and green cruise packages is appealing to an entirely new audience of the environmentally-conscious traveling public. To in-source luxury cruise amenities or develop more highly personalized experiences may further add to an upward trend in spending per customer.

Europe cruise industry is poised for continued growth, with the potential to outpace previous forecasts. The industry’s effort to improve the health and security of the passengers, particularly in light of global health issues, is likely to inspire greater faith in cruise travel.

Besides, the incorporation of digital technologies for booking and onboard experiences of the passengers as well as the development of smart ships, is expected to be another factor that could contribute to the growth of the market.

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Comparative View of Adjacent Industry

The comparison is performed on three related industries, which are the cruise tourism industry , the glacier cruise industry , and the river cruise industry . The table below which these industries. These include growth factors, CAGR through 2034, opportunities, and trends.

Cruise Tourism Industry Assessment:

The cruise tourism industry is expected to sail towards smooth waters with a CAGR of 12.1% from 2024 to 2034. The increasing number of elderly people implies the increasing demand for travel experiences that are more convenient and without subjecting them to any hassles, and thus, cruises fulfill their demand perfectly.

The cruise lines themselves always have new ideas, with packages designed to cater to a wider audience, from the adventurous to the luxurious. Another significant development shaping the industry is that of sustainability.

On one hand, cruise lines are adapting to clean fuels and waste-reduction strategies, while on the other hand, they are investing in sustainable shoreside infrastructure. Such a focus on environmental responsibility is a pretty good fit with the increasing demand among travelers for sustainable tourism options.

Glacier Cruises Industry Assessment:

Glacier cruises industry is poised to register a moderate rise with a CAGR of 3% through 2034. Its geographic reach is limited, compared to most cruises, because glacier cruises are located in specific regions accessible to such natural wonders, therefore limiting the potential in the industry size.

It can also affect operation since poor weather conditions can limit glacier cruising to specific periods of time. Additionally, there is the environmental concern over climate change and how this affects the glaciers and, therefore, its sustainability in the long term.

Moreover, in regard to glacier cruising, the emerging trend in this industry is responsible tourism, where lines put in measures to reduce their environmental footprints on the delicate ecosystems surrounding glaciers.

River Cruise Industry Assessment:

The river cruise industry is on a trajectory to note a rapid incline, with a CAGR of 11.2% through 2034. Prominent drivers for this are unique itineraries with access to smaller, charming towns, historical landmarks, and even large ocean-going vessels that do not reach smaller-sized tours, all factors that result in more intimacy and relaxation in the travel experience.

In addition to that, river cruises offer destinations with varied interests, hence the exploration of a destination among the waterways. The whole industry for cruising and, in particular, that of river cruising is really changing to bring about cultural immersion.

Cruise lines are continuously building shore excursions and local onboard entertainment, as well as regional cuisine, into their itineraries in ways that provide passengers total immersion in the cultures they visit.

Country-wise Insights

The United Kingdom, Germany, and Italy in Europe’s cruise industry are witnessing a steady surge in cruise demand. Meanwhile, France and Spain are forecast to offer lucrative prospects to the players eying for expansion.

United Kingdom Reflects A More Traditional Cruise Industry Heading for Moderate, Steeper Growth

The United Kingdom cruise industry is likely to continue growing more gradually, at a sluggish pace of 5.8% CAGR over 2034. Indeed, the UK cruise industry is saturated with history and culture, which continues to tempt consumers to have land-based tours to learn more about these treasures.

A travel industry already busy with staycations and short-break holidays in the UK might be more influenced by this option than many think as the cruise industry doesn't stand still. With the recognition of these preferences, the cruise lines are beginning to model their offerings in a way that would appeal to British sensibilities.

This is in effect from itineraries based on historical exploration, allowing passengers a visit to the rich heritage offered at European destinations. This is also shown through scenic coastal cruises and shorter voyage options developed to focus on travelers with limited vacation times, therefore making cruises more accessible and attractive to the UK market.

Germany Takes to River Cruises for Small-Scale European Adventure

Germany mirrors the UK's anticipated growth pattern in the cruise industry, with a projected CAGR of 5.8% from 2024 to 2034. The only exception is that Germany is strongly characterized by domestic tourism, just as is the case with the UK, so the competition for cruises comes from such popular travel options that are going to be covered by vacation budgets.

Germany takes a very similar, unique twist, though. Unlike the UK's focus on land-based exploration, river cruises are particularly popular among German travelers. These are intimate journeys into culture, as passengers cruise on Europe's scenic waterways en route to charming towns and historical sites that dot the riverbanks.

Cruise lines have taken notice by developing exciting new river cruise itineraries that explore the iconic Rhine, Danube, and other European waterways. These journeys cater to the German desire for a more personalized and culturally rich travel experience.

Spain, A Sun-Kissed Mediterranean Hotspot Leading the Europe Cruise Charge

Spain is projected to record a CAGR of 7.4% from 2024 to 2034 and is likely to lead in the Europe cruise industry. Spain's bright sunshine, coastline with charming towns, and strategic location on the Iberian Peninsula lend to its being one of the most wanted destinations for discovering and cruising.

Being in this unique position, the cruise lines offer a vast variety of itineraries catering to the varied interests of their clients. These could be the exciting culture, the amazing culinary arts, and the landmarks of Spain or any other interesting destination that lies on the shoreline of the Mediterranean.

Spain's tourism industry is increasingly becoming more appealing to both locals and foreigners. This synergy between the tourism infrastructure of Spain and the evolution of the cruise industry continues to see sustained growth and leadership in Europe's cruise sector.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need and save 40%!

Category-wise Insights

By booking channels, the industry is dominated by online booking due to the rise in e-commerce popularity and preference. By tourist type, domestic tourists mark a significant increase securing dominance in 2024.

Online Booking Channel Registers Rapid Rise in 2024

Europe's cruise industry is currently amid a digital revolution with the increase in the availability of online booking channels. This can be attributed to the confluence of factors. Rising smartphone ownership and wide access to the internet empower travelers to easily research and book cruises from literally anywhere.

Online booking provides numerous benefits, including a wide selection of cruises from different operators, competitive pricing options for the budget traveler, and potential in-depth comparison of itineraries and amenities. This convenience, transparency, and accessibility are bringing about a remarkable change in consumer behavior.

Domestic Tourists account for a Significant Share of the Europe Cruise Sector in 2024

Domestic tourists are expected to remain dominant in Europe’s cruise industry. This can be attributed to several factors. First, the convenience of embarking on cruises from local ports eliminates the need for complex international travel arrangements, making cruise vacations more accessible.

The increase in disposable income throughout Europe makes it possible for the inhabitants to uncover the rich tapestry of their continent easily, conveniently, and without any hassle on cruises.

Finally, cruise lines are putting home-targeted plans in place by constructing itineraries where the interest at home is on delighting in European charm and deep cultural immersion. This is also essential for the same reason as above and strengthens the Europe cruise sector, as there is a spike in demand for easy holiday options close to home for locals.

Competition Outlook 

Established giants such as Carnival Corporation & plc and Royal Caribbean Group, facing a new wave of competitors, are expected to continue to take up a dominant share of the industry. The new entrants are often regional cruise lines, which take advantage of increasing demand for more personalized and niche experiences.

These target specific passenger demographics and offer itineraries focused on unique themes, such as cultural immersion, adventure travel, or culinary exploration. Also, ferry companies are waking up to the fact that the cruise industry can be rather lucrative and, hence, entering the fray with shorter, more pocket-friendly options aimed at local and regional travelers.

Established cruise lines have to develop a multi-pronged strategy to cut through these competitive waters. Constant innovation in itinerary design is of utmost importance. Offers in terms of exclusive and rich experiences that cater to a variety of passenger interests, from adventure seekers to history buffs, are key to gaining and retaining customers.

From advanced technologies and smart amenities that improve comfort and convenience to interaction in entertainment, all these facilities could be a must onboard ships for attracting the attention of tech-savvy travelers, especially younger consumers.

Strong commitments to sustainable practices are likely to resonate increasingly with European vacationers who are environmentally conscious. Adopting cleaner fuels, environmentally friendly waste management, and efforts to reduce the environmental impacts of cruise operations, will not just be a responsible practice but also a key differentiator in a competitive market.

It therefore follows that established cruise lines are likely to use such strategies to make sure they maintain their success amid a developing industry.

Industry Updates

• Princess Cruises, headquartered in the United States, unveiled an exciting array of new cruise itineraries spanning from 2024 to 2026, featuring captivating destinations such as Alaska, Asia, Australia, New Zealand, and the South Pacific.
• MSC Cruises Company, based in Switzerland, recently renewed its partnership with Emirates for two additional seasons, further solidifying its presence in the Middle East. Additionally, MSC Cruises introduced fresh Caribbean itineraries for both the Summer 2024 and Winter 2024-2025 seasons, promising unforgettable voyages amidst tropical paradises.
• Silversea Cruises, headquartered in Monaco, made waves in the industry by opening general sales for its inaugural Silver Nova voyages, marking a significant milestone as the world's first cruise ship with zero local emissions at port. Embracing luxury and sustainability, Silversea launched the Silver Nova, offering an unparalleled level of opulence and eco-conscious cruising.
• Holland America Line, based in the Netherlands, elevated the Alaskan cruise experience with the introduction of 'Glacier Day' and enhanced Alaska-focused excursions across all 2024 sailings. As pioneers in sustainable seafood sourcing, Holland America Line became the first global cruise line to receive international seafood certifications, reinforcing their commitment to responsible dining practices.
• Star Clippers, renowned for its majestic tall ships, revealed its Summer 2025 schedule, unveiling captivating new itineraries for adventurous travelers seeking unique sailing experiences.
• Celebrity Cruises, renowned for its innovative ships, witnessed the European debut of Celebrity Ascent in Barcelona in 2024. Alongside this milestone, Celebrity Cruises introduced fresh Caribbean itineraries for 2025 to 2026, earning the prestigious Forbes Travel Guide Four-Star Award for Celebrity Ascent.

Leading Companies in the Europe Cruise Industry

• Princess Cruises
• MSC Cruises Company
• Silversea Cruises
• Holland America Line
• Star Clippers
• Celebrity Cruises
• Carnival Cruise Line
• Myths and Mountains
• Adventure Smith Explorations
• Explore Europe
• British Isles Cruise
• Virgin Voyages

Key Segments of Industry Report

By cruise type:.

The segmentation by cruise type includes ocean cruises, river cruises, expedition cruises, theme cruises, and other specialized categories.

By Booking Channels:

Regarding booking channels, tourists can book their cruises through phone bookings, online platforms, or in-person bookings at travel agencies or cruise terminals.

By Tourist Type:

The classification by tourist type distinguishes between domestic tourists and international tourists.

By Age Group:

Age group segmentation ranges from 15 to 75 years, covering distinct demographics such as 15-25 years, 26-35 years, 36-45 years, 46-55 years, 56-65 years, and 66-75 years.

By Countries:

The countries included in Europe cruise industry are the United Kingdom, Germany, Italy, France, and Spain.

Frequently Asked Questions

How big is the europe cruise industry.

The industry is estimated to reach USD 1,675.3 million in 2024.

What is the forecast for the industry?

Demand is poised to rise at a 6.1% CAGR by 2034.

What is the Europe cruise industry outlook?

The industry is set to reach USD 3,028.6 million in 2034.

Who are the key players in the industry?

Some players are Princess Cruises, MSC Cruises Company and Silversea Cruises.

Which tourist type leads the industry?

Domestic tourist type is forecast to dominate in 2024.

Table of Content

Recommendations

Travel and Tourism

European Union Tourism Industry

Published : May 2024

Cruise Tourism Market

Published : July 2023

Explore Travel and Tourism Insights

Talk To Analyst

Your personal details are safe with us. Privacy Policy*

- Talk To Analyst -

This report can be customized as per your unique requirement

- Get Free Brochure -

Request a free brochure packed with everything you need to know.

- Customize Now -

I need Country Specific Scope ( -30% )

I am searching for Specific Info.

- Download Report Brochure -

You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.

• Work & Careers
• Life & Arts

Become an FT subscriber

Try unlimited access only $1 for 4 weeks.

Then $75 per month. Complete digital access to quality FT journalism on any device. Cancel anytime during your trial.

• Global news & analysis
• Expert opinion
• Special features
• FirstFT newsletter
• Videos & Podcasts
• Android & iOS app
• FT Edit app
• 10 gift articles per month

Explore more offers.

Standard digital.

• FT Digital Edition

Premium Digital

Print + premium digital, ft professional, weekend print + standard digital, weekend print + premium digital.

Essential digital access to quality FT journalism on any device. Pay a year upfront and save 20%.

• Global news & analysis
• Exclusive FT analysis
• FT App on Android & iOS
• FirstFT: the day's biggest stories
• 20+ curated newsletters
• Follow topics & set alerts with myFT
• FT Videos & Podcasts
• 20 monthly gift articles to share
• Lex: FT's flagship investment column
• 15+ Premium newsletters by leading experts
• FT Digital Edition: our digitised print edition
• Weekday Print Edition
• Videos & Podcasts
• Premium newsletters
• 10 additional gift articles per month
• FT Weekend Print delivery
• Everything in Standard Digital
• Everything in Premium Digital

Complete digital access to quality FT journalism with expert analysis from industry leaders. Pay a year upfront and save 20%.

• 10 monthly gift articles to share
• Everything in Print
• Make and share highlights
• FT Workspace
• Markets data widget
• Subscription Manager
• Workflow integrations
• Occasional readers go free
• Volume discount

Terms & Conditions apply

Explore our full range of subscriptions.

Why the ft.

See why over a million readers pay to read the Financial Times.

International Edition

• Market information
• Cruise Tourism
• Market Potential
• Share this on:

The European market potential for cruise tourism

Although cruise tourism is accessible for many Europeans, the COVID-19 pandemic is having a big impact on this market. In Europe, Germany and the United Kingdom are the main target markets. There are many forms of cruise tourism. World and sea cruises normally use large ships, which may not be affordable for you as a small and medium-sized enterprise. In addition, most large cruise ships are not environmentally sustainable at all. As the demand for sustainable tourism increases, small sea and river cruises which contribute to local communities become more appealing for small and medium-sized tourism operators.

Contents of this page

• Product description
• What makes Europe an interesting market for cruise tourism?
• Which European countries offer most opportunities for cruise tourism?
• What trends offer opportunities or pose threats in the European cruise tourism market?

Figure 1: River cruise ships mooring at a cultural destination

Source: pexels.com

1. Product description

Cruise tourism involves an all-inclusive holiday on a cruise ship for at least 48 hours, whereby the ship calls at several ports or cities on a specific itinerary. It is a tourism product that offers and combines attractions, activities, access, accommodation, and amenities . The nature of cruise ships makes them as destinations in themselves, where features and amenities are comparable or even superior to resorts on land.

According to the Dutch centre for coastal tourism, HZ Kenniscentrum Kusttoerisme , cruise tourism comprises a variety of different types of cruises, varying in duration and destinations:

Table 1: Cruise tourism divided in specialist niches and target groups

This article provides an overview of cruise tourism, including expedition, river, sea, theme, mini cruises as well as world, transit and turnaround cruises. Some other niches in the nautical segment are covered in separate CBI studies.

This study explains why Europe is an interesting market, which countries offer the most potential and which trends offer opportunities.

• Focus on a cruise type that is feasible for you. Expedition cruises, theme cruises , mini cruises, transit cruises and turnaround cruises may offer opportunities.
• Focus on activities and sights instead of luxury, as offering a high-level luxury requires big investments.
• Ensure that safety standards are followed. The safety of your passengers is very important. Get started by reading our study on how to manage risks .
• Look for opportunities to cooperate. For instance, your business may offer tours and activities for transit cruise passengers to explore the destination. When you operate your own cruise, work with other local service providers.
• Read our studies on dive tourism or surf tourism , if you are interested in nautical tourism in general.

2. What makes Europe an interesting market for cruise tourism?

The cruise industry is one of the largest growing sectors in the tourism industry. It has steadily been growing, even during the economic recession in the 2000s. Between 2009 and 2019, the number of ocean cruise tourists worldwide rose significantly from 17.8 million passengers in 2009 to 30 million in 2019. The industry continues to grow and expand into new destinations.

This growth is fuelled by various trends, as described in CLIA's 2020 trend outlook .According to the trend outlook, in the year 2020, 19 new CLIA ocean cruise ships are expected to start sailing, adding to the 278 projected to be in operation. Some 32% of the new ships will be deployed in the Caribbean region. The same CLIA report states that in 2018, 28.5 million tourists enjoyed a cruise holiday, while the industry contributed €128 billion to the global economy. The continuous growth of the global cruise industry is well indicated by the projections.

Europe is the fastest growing tourism submarket and, after North America, is also the second-largest cruise market in the world. The passenger volume of cruises leaving from European ports increased from 6.1 million to 7.2 million between 2012 and 2018.

The global cruise tourism market is expected to grow incrementally between 2018 and 2022 by 6%. According to the 2018 Cruise Industry News Annual Report , the biggest growth in passenger numbers will come from Europe. By 2027, 51% of cruise passengers will probably be coming from North America (14% in 2019), 31.5% from Europe ( 7.17% in 2019 ) and 17.5% from Asia-Pacific (5.7% in 2019). That means that the growth rate of cruise tourism in Europe is anticipated to be bigger than in the US and Canada, but the absolute number of cruise passengers in Europe will not exceed the number in North America.

The growth projections are challenged by the impact of COVID-19, however. According to KPMG , the pandemic has damaged the reputation of the industry and resulted in significant revenue loss (such as paying out cancellation fees, reimbursement of tickets, costs associated with ships docking at various ports). The financial impacts are significant and may lead to the closure of numerous cruise companies. The ones that are able to survive will need to comply with even more rules and regulations than before. The extension of existing sanitation standards and more strict enforcement of rules and regulations can be expected. Restoring confidence is a major priority, therefore transparent and visible procedures are needed. This means that the industry needs to prepare for higher risk management costs and more service restrictions.

As indicated by KPMG , various reports have confirmed that despite the uncertainties, the number of bookings for 2021 show an increase compared to 2019. This trend is strengthened by the fact that many cruise companies offer credits that can be used for future bookings, instead of cash refunds, and/or offer large discounts for new bookings. As stated by KPMG, a CLIA report shows that 82% of the passengers are likely to book a cruise holiday for their next vacation. The cruise industry therefore appears to be resilient and, despite of the risks, passengers look forward to cruising again in the near future.

Major factors driving the global growth in cruise tourism:

• A strong economic recovery, causing an increase in consumer spending and a gradual increase in luxury lifestyle and leisure travel expenses.
• A substantial increase in repositioning cruises, which refers to moving a ship from one sailing destination to another. According to Technavio, consumer interest in repositioning cruises includes exploring different destinations and their price advantage when compared with regular cruising. Cheap one-way flights for travellers to return to their homes or reach the ships in the first place are also an attractive factor.
• The growth of cruise ship capacity. According to the 2018 Cruise Industry News Annual Report , ocean cruise ship capacity will increase by 48% from 2018 to 2027, from 26.7 million to 39.6 million passengers.
• New destinations and new regions are continuously introduced
• Cruising is increasingly popular across various generations . Cruising is no longer just for the elderly.

The following table shows the most visited regions with at least 4,000 passengers involving developing countries.

Table 2: Number of sea cruise passengers per destination region

Source: CLIA 2018 Europe Market Report * Exploration destinations include, for example, the Arctic, the Galápagos Islands and Antarctica.

European cruise passengers on transatlantic world cruises or travelling through the Panama Canal, to South America, Australia, New Zealand, Pacific, Asia and China have the highest average ages (58+) and make the longest trips (more than 12 days). To the Eastern Mediterranean, European passengers have the youngest average age (47) and do the shortest trips (approximately 8 days). Passengers to North America’s West Coast, Mexico, California, Pacific Coast, Africa and Middle East have an average age of 51-52 and take a trip of 12–13 days. Based on passenger capacity, the most popular cruise companies on the European market are Carnival Corporation (3.2 million), MSC Cruises (2.2 million) and TUI Group (1.1 million).

• Understand the market. Continuously collect data, facilitate market research, monitor the industry and consumer trends. A good place to acquire data is CLIA, which publishes an annual market report about Europe and other reports, such as the Ocean and River Cruise Review .
• Develop new cruise products. Although cruising is already well developed as a product, you could focus on developing new products based on market analysis and feedback, keeping in mind the varied target audience.
• Target your customers via European cruise operators, regular tour operators, destination management companies, or directly. To reduce your dependence on one sales channel, sell your cruises via a variety of channels.
• Promote your region together with other potential destinations to CLIA Europe. CLIA is the global organisation of the cruise industry, which includes CLIA Europe . It represents more than 50 cruise lines (ocean, river, and specialty cruise lines), 340 executive partners (key suppliers and cruise line partners such as ports and destinations, suppliers and business services), 15 thousand travel agencies and agent members worldwide.

3. Which European countries offer most opportunities for cruise tourism?

In passenger volume, the two most important European markets for cruises are Germany and the combined market of the UK and Ireland. Together they accounted for nearly 60% of all European cruise passengers in 2018.

The remaining cruise tourism markets in Europe’s top six are Italy, Spain, France and Switzerland. All these countries show increases in passenger volume between 2016 and 2018, the biggest increases being in Italy and Spain . The tables below show which of these countries have the biggest potential for destinations (with at least 4,000 passengers) in developing countries.

Germany offers the biggest cruise market in Europe (31%), but growing little annually. Cruise holiday lengths also show small increases. The Caribbean, Bahamas and Bermuda are the most important destination for German cruise goers (10–11%), followed by Africa and the Middle East (5–6%) and the Eastern Mediterranean (5%).

Table 3: German cruise market key statistics

Source: CLIA 2018 Europe Market Report .

Destinations in developing countries show a decline over the past three years. The decline is visible in the age groups 20–29 and 40+, especially in one-day cruises and cruises of 21 days or more.

Table 4: German cruise market most visited destination regions

UK and Ireland

The UK and Ireland combined make up 27% of the cruise market in Europe, the second-largest share. Compared with the other top-five markets in Europe, cruise passengers from the UK and Ireland are the oldest (56–57 years) and take the longest cruise holidays on average (10 days). Market data shows a marginal increase of this market in the past two years and a marginal increase in holiday length.

Table 5: UK and Ireland cruise market key statistics

Caribbean, Bahamas, Bermuda (14%–15%) and Eastern Mediterranean (7%–8%) are the most visited destination regions by British and Irish cruise travellers. Interest in Caribbean, Bahamas, Bermuda, and Asia, China, and Panama Canal and South America has been slightly increasing since 2016. According to Statista , the most popular types of cruises booked by UK travellers are ocean (57%), adult-only (33%), river (32%) and land-based (25%).

Table 6: UK and Ireland cruise market most visited destination regions

Italy is the third-largest cruise market in Europe, making up 12% of the total European cruise market. Interest in cruise holidays shows a clear increase in the past two years. Compared to the other top-five markets in Europe, Italian cruise passengers are the youngest on average at 43 and take the shortest cruise holidays on average (7 days), which has shortened marginally in the last three years.

Table 7: Italian cruise market key statistics

Italians’ interest in cruise holidays to the Caribbean, Bahamas, Bermuda has clearly increased over the past few years. Cruise holidays to Africa and Middle East show a small decline, mainly visible in the age group 20–39. From 2017 to 2018 all age groups showed increases. With reference to the length of the cruise, 1–3 day cruises, 8–13 day cruises and cruises longer than 21 days declined between 2016 and 2018, but probably due to economic recovery these figures were turned to strong growth again in 2018. However, the popularity of 15-20 day cruises has been declining, and this decline has been stronger in 2018 than in 2017.

Table 8: Italian cruise market most visited destination regions

Spain’s cruise market has a market share of 7% in Europe, which is similar to France’s. Compared to the other top-five markets in Europe, the Spanish cruise holidays are the shortest (7 days), having reduced in length marginally in the last three years. The shares of cruise holidays to various destinations fluctuate from year to year.

Table 9: Spanish cruise market key statistics

The most visited destinations by Spanish cruise goers are Eastern Mediterranean (16%–18%) and Caribbean, Bahamas, Bermuda (6%–8%). The latest figures show a small decline of visits to the Caribbean, Bahamas, Bermuda and a small increase to Africa and the Middle East, and Eastern Mediterranean. The decline was mainly associated with a decline in cruise popularity in all age groups older than 20 years. However, in 2018 all age groups showed a strong increase again. The decline in 2017 was mainly in the market of cruises of 15 days or more. In 2018. the longest category of cruises (21+ days) still showed a decline, whereas all other cruise lengths showed increases.

Table 10: Spanish cruise market most visited destination regions

France also has 7% of the European cruise market. Two destination areas stand out: Caribbean, Bahamas, Bermuda (21–24%) and Eastern Mediterranean (11–14%).

Table 11: French cruise market key statistics

It seems that the Caribbean, Bahamas, Bermuda region has become more popular in the past three years among French cruise travellers (from 20.5% to 23.3%), while the Eastern Mediterranean slightly less popular (from 13.6% to 12.7%). Travellers between 13 and 30 years of age and from 40 to 49 showed slightly declining shares in 2016-2017, but all age groups were on the rise again in 2018. Cruises of 4–6 days and 14 days showed sharp declines in 2018. Cruises of 8–13 days and more than 21 days also declined in 2017 but increased sharply in 2018.

Table 12: French market most visited destination regions

Switzerland

Switzerland has a small market share in the European cruise market of only 2%.

Table 13: Swiss cruise market key statistics

Swiss cruise holidaymakers most often go to destinations in the Eastern Mediterranean region (14%–16%) and the Caribbean, Bahamas, Bermuda region (10%–12%). These percentages show some fluctuation since 2016. In 2018, the age groups between 20 and 29 and those between 40 and 69 declined clearly in market share. All other age groups increased. Figures clearly show that cruises of 14 days or longer have become less popular in the Swiss cruise market, but shorter cruises increased.

Table 14: Swiss cruise market most visited destination regions

If you run a business in the Eastern Mediterranean regions, in the Asia-China region, or in the Galápagos Islands, you have the biggest opportunities to seize in the European cruise market; these destinations combine a significant number of passengers with the biggest growth in passenger volume (table 14). If we consider the strong growth of transatlantic and world cruises (8% in 2017 and 17% in 2018), businesses in the latter two destination regions might have even more opportunities.

• Focus on the UK, Ireland or Germany. The UK and Ireland combined, and Germany, are the most interesting markets for you to focus in Europe.
• Consider products and services in the market of expedition cruises and river cruises because they have strong potential.

4. What trends offer opportunities or pose threats in the European cruise tourism market?

Growing demand for sustainable cruises.

Sustainability and sustainable tourism are big topics in the political agenda in Europe. Travellers, especially the younger generations, and businesses are increasingly aware of and concerned about sustainability. Holiday choices are also increasingly influenced by ethics, moral values, concerns about the environment, animal welfare, production and labour practices, and social impact on local communities and people. These travellers demand affordability and availability of environmentally friendly, sustainable and socially responsible tourism services and products. They want to reduce their holiday carbon footprint, but often want to improve the destination as well. That is why do good, feel good holidays and ecological tours are growing in popularity.

Cruise tourism in general is seen as unsustainable . When huge ships pay visits to small communities, this normally has a big impact on the lives of locals. Because they bring many visitors, who stay only a short amount of time, it may cause over tourism and not create many jobs. Cruise tourism also hardly contributes to local communities, as only 8% of the total holiday expenditure is spent on location. The biggest problem with cruise tourism however is that it generates a lot of pollution, particularly large cruise ships. This includes air pollution (by CO2 and NOx emissions) as well as water pollution, since ships create a lot of waste that is partly dumped in waterways, seas and oceans.

The cruise industry is slowly responding to the growing demand for sustainability by working together with destinations, local cultures and landmarks to limit their environmental footprint. There has been an increase of sustainable practices on board, such as waste management, and sustainable tourism activities on shore, such as voluntourism initiatives that focus on creating a positive environmental and social impact at destinations.

Examples of good practices by cruise tourism operators include:

• AmaWaterways offers river cruises with the Zambezi Queen in South Africa on the Chobe River. It uses various approaches to sustainability, such as purified river water for on-board showers, taps and the pool; biodegradable cleaning products; solar-heated hot water; and a water-jet propeller system that doesn’t disrupt the riverbed.
• Uniworld Cruises (Ireland): environmentally friendly river cruising.
• Aqua Expeditions : river cruises ships’ doctors deliver medical supplies and healthcare to remote Amazon villages.
• Study the UN Sustainable Development Goals and develop a policy on increasing sustainability. Start small, for example, by reducing waste using reusable dishes. Have clear rules on your ship for passengers, for example, about not throwing rubbish in overboard. Invest in a motor that produces less emissions.
• Large ships can also use technology to reduce wastewater, install solar panels or use alternative fuels like biodegradable fuels.
• Use your sustainability practices to market your product. Showing you care about the environment will prove popular among European tourists.
• Provide training for both your staff members and your travellers on environmental and cultural issues. Educate your employees on operational procedures to minimise the negative environmental impacts and provide your travellers with on-board learning possibilities on marine life and environmental protection.
• Review our study on trends in the tourism sector , where you can find more information on the rising demand for sustainable holidays, including background information, best practices and tips.

Growing European market for millennials and Generation Z

While the millennial market for tourism has been growing, Generation Z is expected to outpace the millennials and become the largest consumer market by 2020. Both generations look for personalised and transformational travel experiences. Especially river and small ship cruises are gaining importance among millennials while Generation Z is looking for multi-destination cruises and unique experiences on board, such as music festivals at sea. for example.

The tourism markets for millennials or Generation Y travellers, born between 1980 and 1995, and Generation Z, born between 1995 and 2015, are growing rapidly. Both generations prefer unique travel experiences over possessions. While authenticity is important for the millennials, Generation Z is even more keen to find original experiences. They are increasingly searching for extreme adventures and transformational experiences that contribute to their quality of life. As both generations are tech-savvy, they enjoy sharing their travel experiences online. While both generations are mostly motivated by authentic user-generated content, Generation Z is even more inspired by influencers sharing genuine content.

Cruising originally targeted high-spending tourists, but nowadays it is increasingly accessible to people on small budgets, including millennials and Generation Z. While younger generations like to escape their everyday lives, they are also often referred to as working nomads (working remotely on their laptops to avoid lost wages). Offering good internet connections and areas suitable for working can please this target group.

It is also important to mention that while the ‘original’ target group of elderly passengers used to seek routine and standardised experiences, the millennials and Generation Z travellers see the cruise tourism as a ‘complementary’ form of holiday. This means we are witnessing the emergence of a new type of traveller, referred to as the ‘hybrid passenger’. Therefore cruise tourism providers can no longer simply rely on repeat visitors; they need to find a way to capture the attention of first-time passengers. One approach towards this is to offer thematic cruises such as heavy metal cruises, for instance, and unique packages that combine sea and land experiences or providing major events (e.g. concerts) on board. This trend points towards the emergence of cruise ships as ”flexible experience platforms”.

Examples of companies that have successfully tapped into the millennial and Generation Z cruise markets include:

• Aqua Expeditions offers small-boat luxury river cruises in Peru, Cambodia and Vietnam. It has achieved global recognition as a leader in luxury small-ship river cruising.
• Merapi offers various adventurous budget cruises in Indonesia on small boats. Cruise ships take travellers to snorkelling locations, traditional villages and places to relax, including excursions.
• Taonga Safaris offers river cruises for tourists aiming to enjoy wildlife.
• Uniworld River Cruises  in collaboration with  ME to WE , offers a 12-day New Delhi-to-Kolkata journey that starts with four days of cultural immersion and service projects in rural Rajasthan, followed by eight days on the Ganges, sailing round-trip from Kolkata.
• The South Pacific experts from Paul Gauguin Cruises  have partnered with  Te Mana O Te Moana , a non-profit education and conservation organisation, to offer free Moana Explorer programme for kids to participate in daily naturalist-led activities and outings, from conducting water experiments to learning about underwater life through board games. Parents are also welcome to participate. Read more on multi-generational travel on our CBI study on this topic.
• Read the CBI tourism trends report for more detailed information on the needs and wants of Generation Y.
• Launch thematic cruises offering unique experiences on board to target Generation Z.
• Generate authentic content for the promotion of your services to inspire these generations.
• Collect guest feedback and visitor data and integrate it into your management review.

The feeling of achievement

The millennials and Generation Z are driving the shift from experiential travel to achievement travel. These young travellers want to do more than just visit a destination. They seek adventure. They are looking to learn new skills (such as taking cooking classes, making local products or artefacts, learning to surf) or complete challenges (such as climbing a mountain or river kayaking).

The cruise industry responds to this growing demand by establishing connections with the destination and prioritizing physical visits and experiences in the destination. They offer packages that focus on ever-expanding itineraries, destination experiences and options for obtaining ‘Instagram perfect moments’, which refers to experiences that could perfectly be shared via the social media platform of Instagram . The aim is that those returning from a cruise will have shift in perspective and a sense of accomplishment/achievement.

While achievement is the core of the experience, travellers are becoming ever more conscious. Contributing to local communities while visiting a destination is seen as a priority. This has been recognised by cruise operators. This offers perfect opportunities for small excursion operators.

• Myths and Mountains : The company offers river cruises in Asia. The cruises offer a wide range of services and comfort. For those looking to immerse themselves in local culture, they offer master classes, such as on traditional attire and lifestyles, and a variety of off-board excursions.
• Investigate the numbers of ocean cruises that pass along the coast and of river cruises in your country. Get in touch with the organisations behind these, and discuss the options to offer authentic, adventurous, immersive activities such as a traditional canoe journey during a cruise stopover in Papua New Guinea.
• Offer cruises combined with onshore adventure activities, such as trekking, hiking, biking and cooking workshops.
• Contribute to the connections with the hinterland by providing authentic onshore transport facilities to bring people from the port to landmarks or activity locations.

Solo and female travel

Travelling solo is becoming more popular amongst cruise passengers. Cruise operators are increasingly focusing on people travelling alone, as cruises offer a safe and easy way to reach faraway destinations. As an emerging trend cruises started to offer single cabins with single-friendly prices. There is more emphasis on offering activities and on and off-shore programmes for solo travellers allowing them to meet others travelling solo. A number of Latin American countries are among the most popular for solo travellers. Solo travellers tend to be confident, independent, have a real sense of adventure, and to be spontaneous and social.

Besides solo travel, cruises have recognised the potential in female travel. Women travel more frequently, and their market is continuously growing. Cruises started offering itineraries focused on women. Female empowerment is in the core of these experiences. Female-centred cruises allow women to explore the world in a safe and secure manner. Furthermore, solo travel is more popular among women than among men. It is a promising market segment.

• Blue Foot : Sailing holidays in style. The company offers day trips, 7-day sailing trips and 8 to 9-day sailing adventures. They offer free sailing classes for those who want to learn how to sail. The trips are suitable for solo travellers as well as for larger groups. They offer their services around the Grenadines in the Caribbean region.
• Investigate which cruise companies passing by your area have offers tailored to solo and/or female travellers and provide services that match their needs.
• Provide authentic experiences that help create bonds between solo travellers.

The impacts of COVID-19 on cruise tourism

The pandemic can be seen as a catalyst that has accelerated many of the processes that have already been present in the cruise tourism sector. When looking at the impacts from the passengers point of view, it becomes clear that the significant negative implicants of Covid-19 on individuals’ financial situation affected the purchasing power and spending patterns of potential cruise passengers.

Due to the pandemic, the all-inclusive aspect has gained even more popularity. Passengers favour all-inclusive packages as these allow them to have an idea of the costs prior to departure. Furthermore, passengers seek security when it comes to cancellation fees and refund policies.

Although there have been smart developments in the cruise industry in recent years, this process has now accelerated due to the pandemic. Online booking options, dynamic pricing, last-minute bookings, and the use of advanced on-board digital technology and services will be increasingly required. This process will have an impact on the number of staff on board. The need for less personnel will allow for more revenue-generating passengers.

Ports can be expected to pose even more restrictions when it comes to accessibility and the health screening of cruise passengers. The sustainability debate will again come to the fore, with destinations expected to revisit the extent to which cruise tourism contributes to the local economy, and assess anew whether cruise companies follow local standards and comply with local regulations. This will mean loss of flexibility and further restrictions for cruise companies.

From the cruise operators’ perspective, ticket prices are anticipated to drop , while on-board revenue is expected to continue growing by providing additional services. Furthermore, cruise operators will increasingly focus on ‘controlled experiences’, both on board and at the destinations. Visits to private islands probably will increase as a result, since they allow for full control over the shore experience. In order to regain even more control, the ships are likely to become destinations themselves, offering an even wider range of attractions on board. In line with the increasing popularity of proximity tourism and short-haul tourism due to COVID-19, home ports will have key importance.

It can also be expected that small players will have difficulty staying in business. The launch of newly built ships will be delayed and the focus will shift to the refitting, rebranding and modernisation of older ships. With declining demand, the sector is expected to focus on mainstream segments instead of niches (geographical and/or thematic). Therefore, the product might become more standardised and the aim may be to capture as much share as possible in the mainstream markets.

• Offer packages that include a variety of services both on board and off board, and provide transparent cancellation and refund policies to build trust.
• Comply with the highest safety, security and sanitation standards possible.
• Make sure you have a budget dedicated to risk management.
• Adapt smart technologies that enable online bookings and dynamic pricing.
• Focus on proximity and/or short-haul tourism.

This study was carried out on behalf of CBI by   Molgo  and  ETFI .

Please review our market information disclaimer .

• Entering the European market for cruise travel products

Enter search terms to find market research

Do you have questions about this research?

Ask your question

The modernisation of the image of cruising, effective promotions and new destinations have caught the attention of Europeans. Dr. Lau Yui Yip, Joseph, Lecturer and Assistant Programme Leader, Division of Business and Hospitality Management, College of Professional and Continuing Education, The Hong Kong Polytechnic University

 Cruising is becoming more affordable. Passengers are becoming younger. Therefore, theme cruises have huge potential, not just for Europe, but everywhere. They are seen as mobile leisure platforms. Prof. Dr. Alexis Papathanassis, Dean of the Faculty of Management & Information Systems, Co-Director – Institute for Maritime Tourism, Bremerhaven University of Applied Sciences  

Related research

• What is the demand for outbound tourism on the European market?
• What trends offer opportunities or pose threats on the European outbound tourism market?
• What are the requirements for tourism services in the European market?
• (opens in a new tab) Twitter
• (opens in a new tab) Facebook
• (opens in a new tab) LinkedIn

The 10 best places to go on a river cruise in Europe 

Jun 7, 2024 • 8 min read

Appreciate the beautiful architecture of Budapest from the Danube © Sanga Park / Shutterstock

Cruising down a quiet, traffic-free river, surrounded by scenic riverfront views is an ideal way to see Europe . You can sip your wine while watching picture-perfect scenery breeze past – taking in castles, medieval villages and fields of flowers. 

By necessity, European riverboats are small and passenger numbers are often fewer than 200, making these cruises a far more social and intimate experience. There’s also plenty to do and see onshore, and with more frequent stops you can enjoy more onshore activities. Cruise lines are now also offering more immersive learning experiences such as cooking classes and home visits, or activities like bicycle trips and long hikes.

The hardest part is choosing where to go — which is why we've rounded up the 10 best places to go on a European river cruise. 

1. Northern Rhine (Germany)

From gorgeous river meanders and noble German cities

The northern section of the Rhine features dramatic landscapes and a host of interesting towns. Cologne (Köln), Germany ’s fourth-largest city, offers numerous attractions starting with its famous cathedral, while Koblenz, at the confluence of the Rhine and Moselle Rivers, is a park- and flower-filled delight. Heading south, the Rhine meanders between hillside castles and steep fields of wine-producing grapes. Idyllic villages appear around each bend, their half-timbered houses and Gothic steeples seemingly plucked from a fairy tale. Scarcely damaged during WWII, handsome Speyer is crowned by a magnificent Romanesque cathedral. 

2. Southern Rhine (France, Germany & Switzerland)

Explore intriguing towns in this border land

The Southern Rhine forms the border between Germany and France before becoming Switzerland ’s northern frontier. Strasbourg is the perfect overture to all that is idiosyncratic about Alsace – walking a fine tightrope between France and Germany, between a medieval past and a progressive future. Further south, the Black Forest spills into Alsace in the German town of Breisach. Unsurprisingly, given its geographical and cultural proximity to France, the locals here have a passion for a good bottle of wine. Basel, at the juncture of the French, German and Swiss borders, is perhaps where Switzerland’s Franco-Germanic roots are most evident.

3. Rhône (France)

Indulge in gourmet experiences cruising the south of France

Commanding a strategic spot at the confluence of the Rhône and Saône Rivers, grand old Lyon is France’s gastronomic capital. Downstream, the Rhône forges past Vienne’s Roman ruins and the centuries-old Côtes du Rhône vineyards, opening to sunny vistas of fruit orchards, lavender fields and the distant Alps as it continues south. During the 14th century, the Provençal town of Avignon was the center of the Roman Catholic world. Its impressive legacy of ecclesiastical architecture most notably includes the soaring, World Heritage-listed Palais des Papes .

4. Western Danube (Austria & Germany)

Romantic landscapes in the heart of Europe

The baroque streetscapes and imperial palaces set the stage for Vienna ’s artistic and musical masterpieces alongside its coffee-house culture and vibrant epicurean and design scenes. Moving into Germany, the Danube gently winds its way to the Italianate city of Passau . Top billing in eastern Bavaria goes to Regensburg, a former capital and one of Germany’s prettiest and liveliest cities. Nuremberg (Nürnberg), Bavaria’s second-largest city and the unofficial capital of Franconia, is an energetic place with a history that ranges from undeclared capital of the Holy Roman Empire to the trials that judged Nazi war crimes.

5. Eastern Danube (Hungary & Serbia)

Travel a cross-section of Europe’s less-touristed east

The two great cities of this stretch of the Danube are the capitals of Hungary and Serbia respectively. Budapest has something for everyone – from dramatic history and flamboyant architecture to healing thermal waters. Outspoken, adventurous, proud and audacious: Belgrade ("White City") has a gritty exuberance and eclectic architecture making it one of Europe’s most happening cities today. While it hurtles towards a brighter future, its past unfolds before your eyes: socialist blocks are squeezed between art nouveau masterpieces and remnants of the Habsburg legacy contrast with Ottoman relics.

6. Douro (Portugal)

See spectacular terraced vineyards, the home of port wine

The Douro region, home to port wine, is simply one of the most glorious spots on earth. The Douro Valley showcases steep terraced vineyards carved into mountains, granite bluffs, whitewashed quintas (estates) and 18th-century wine cellars that draw visitors from around the world. Humble-yet-opulent Porto entices with its higgledy-piggledy medieval center, divine food and wine, and charismatic locals. Its charms are as subtle as the nuances of an aged tawny port, best savored slowly.

7. Elbe (Czech Republic & Germany)

A little-cruised but picturesque stretch of Central Europe

Covering the Czech Republic and a thick slice of eastern Germany, Elbe cruises are under-the-radar options. Prague , not on the Elbe but usually included on river cruises, contends with cities like Budapest and Paris in terms of beauty. Its maze of cobbled lanes and hidden courtyards is perfect for the aimless wanderer. The classic view of Dresden from the Elbe’s northern bank takes in spires, towers and domes belonging to palaces, churches and stately buildings: hard to believe that the city was all but wiped off the map by Allied bombings in 1945. While the city of Wittenberg is first and foremost about Martin Luther, the monk who triggered the German Reformation in 1517.

8. Seine (France)

Cruise out of Paris through northern France

Paris has a timeless familiarity, with instantly recognizable architectural icons, memorable cuisine and chic boutiques. Dining is a quintessential part of the Parisian experience, and its art repository is one of the best, showcasing priceless treasures in palatial museums. Don't miss Rouen is one of Normandy’s most engaging and historically rich destinations, with its soaring Gothic cathedral, beautifully restored medieval quarter, excellent museums and vibrant cultural life. At the mouth of the Seine, Le Havre is a love letter to modernism, evoking France’s postwar energy and optimism.

9. Main (Germany)

A seductive German river connecting to the Rhine and Danube

Rising in Franconia and joining the Rhine near Mainz, the Main (pronounced "mine") is the longest German-only river. From Bamberg to its confluence, it travels some 400km through locks and picturesque scenery, dotted with historic towns. Frankfurt ’s skyscrapers are quite a contrast to the picturesque towns that follow, though it too has a rather traditional and charming old town. Scenic Würzburg is renowned for its art, architecture and delicate wines. A disarmingly beautiful architectural masterpiece, Bamberg’s entire Altstadt is a UNESCO World Heritage site. 

10. Moselle (Germany)

An intimate stretch of the wine-producing German region

Having traversed France and Luxembourg , the Moselle heads through Germany to meet its destiny with the Rhine at Koblenz. It’s a very pretty stretch of river flanked by vineyards, and makes for great leisurely cruising and exploration. With an astounding nine UNESCO World Heritage sites, gorgeous Trier shelters Germany’s finest ensemble of Roman monuments, and is enlivened by a characterful medieval center and large student population. Bernkastel-Kues are lovely twin settlements in the heart of wine country, while Cochem’s castle and pretty buildings make it a visual highlight of the Moselle .

How do I choose a route for a European river cruise?

The two major rivers for European cruises are the Rhine and the Danube. Together, they were once the northern boundary of the Roman Empire. Rhine cruises often run from Amsterdam to Basel, following the course of the river through Germany. Danube cruises start in southern Germany, wend their way through Bratislava, Slovakia; Linz and Vienna, Austria; and Belgrade, Serbia; then skirt the Bulgarian and Romanian border to reach the Black Sea.

While many first-time European river cruisers stick to these two rivers, there are many other options available. In Western Europe, you can cruise through the French countryside on the Rhône and Seine, or check out the vineyards of Portugal on the Douro. 

Even on the same river, distinct routes can be offered. One company might zip up the Rhine, allowing you to see the highlights in a few days; another might take longer, exploring smaller places along the way and offering more time for onshore experiences. You'll need to decide whether you’d like to get a look at more destinations, or more of a feel for fewer places.

When is the best time to go on a European river cruise?

Cruises on European rivers tend to begin in the spring, around March, and go through to October. Some cruises, operating in areas where Christmas markets are a feature, run right through December but inclement weather or river flooding could put a dampener on plans. Winter cruises tend to focus on places where Christmas experiences are on offer. Shorter daylight hours mean you’ll see less scenery, but the charm of the festive season has its own appeal. 

Choosing your season is very much a matter of personal preference, and there are pros and cons for each season. Summer cruises offer the most spectacular scenery, the longest daylight hours and the best weather, but the towns you visit will be far busier and you won’t be alone in port; in some smaller places, you may have to scramble across the decks of other boats to reach the shore.

Spring and autumn mean less time around the pool on the top deck, but quieter times ashore. Expect rains in spring, but also blooming flowers. Autumn is a great time to cruise the Douro, with grapes being picked and clement temperatures.

Explore related stories

Aug 8, 2022 • 8 min read

Top canal boat trips in France and how to plan and book them.

Oct 14, 2020 • 2 min read

Feb 18, 2020 • 1 min read

Jan 26, 2020 • 5 min read

Jun 17, 2024 • 12 min read

Jun 14, 2024 • 4 min read

Jun 13, 2024 • 6 min read

Jun 13, 2024 • 7 min read

May 24, 2024 • 9 min read

• Travel, Tourism & Hospitality ›
• Leisure Travel

Cruise industry in Europe - statistics & facts

What are the major european cruise markets, what are the busiest cruise ports in europe, key insights.

Detailed statistics

Number of cruise passengers from Europe 2012-2022

Revenue of the cruises industry in Europe 2019-2028

Cruise company market share in Europe 2021

Editor’s Picks Current statistics on this topic

Number of global ocean cruise passengers 2019-2023, by source market

Main global cruise destinations 2019-2023, by number of passengers

Cruise passenger movements at selected Mediterranean ports 2019-2023

Further recommended statistics

• Premium Statistic Number of global ocean cruise passengers 2009-2027
• Premium Statistic Number of global ocean cruise passengers 2019-2023, by source market
• Premium Statistic Main global cruise destinations 2019-2023, by number of passengers
• Premium Statistic Revenue of the cruises industry in Europe 2019-2028
• Premium Statistic Revenue growth of cruises in Europe 2019-2028
• Premium Statistic Direct spending in the cruise industry in Europe 2021-2022, by type
• Premium Statistic Cruise company market share in Europe 2021

Number of global ocean cruise passengers 2009-2027

Number of ocean cruise passengers worldwide from 2009 to 2023, with a forecast until 2027 (in millions)

Number of ocean cruise passengers worldwide from 2019 to 2023, by source region (in 1,000s)

Leading ocean cruise destinations worldwide from 2019 to 2023, by number of passengers (in 1,000s)

Revenue of the cruises market in Europe from 2019 to 2028 (in billion U.S. dollars)

Revenue growth of cruises in Europe 2019-2028

Revenue growth of the cruises market in Europe from 2019 to 2028

Direct spending in the cruise industry in Europe 2021-2022, by type

Direct spending in the cruise industry in Europe in 2021 and 2022, by type (in billion U.S. dollars)

Market share of leading cruise companies in Europe in 2021

Cruise passengers

• Premium Statistic Number of cruise passengers from Europe 2012-2022
• Premium Statistic Growth rate of the European cruise passenger volume 2011-2022
• Premium Statistic European cruise passenger volume 2019-2022, by source country
• Premium Statistic Growth rate of the European cruise passenger volume 2020-2022, by source country
• Premium Statistic Leading European cruise passenger markets 2011-2022
• Premium Statistic Leading cruise destinations for European passengers 2019-2022

Number of cruise passengers sourced from Europe from 2012 to 2022 (in millions)

Growth rate of the European cruise passenger volume 2011-2022

Year-over-year percentage change in the number of cruise passengers sourced from Europe from 2011 to 2022

European cruise passenger volume 2019-2022, by source country

Number of cruise passengers sourced from Europe from 2019 to 2022, by country (in 1,000s)

Growth rate of the European cruise passenger volume 2020-2022, by source country

Year-over-year percentage change in the number of cruise passengers sourced from Europe from 2020 to 2022, by country

Leading European cruise passenger markets 2011-2022

Leading European source markets for the global cruise industry from 2011 to 2022 (in million passengers)

Leading cruise destinations for European passengers 2019-2022

Number of cruise passengers sourced from Europe from 2019 to 2022, by destination (in 1,000s)

Mediterranean cruises

• Premium Statistic Cruise passenger movements in Mediterranean ports 2000-2023
• Basic Statistic Cruise passenger movements at selected Mediterranean ports 2019-2023
• Premium Statistic Number of home in/out cruise passengers at selected Mediterranean ports 2019-2023
• Premium Statistic Transit cruise passengers at selected Mediterranean ports 2019-2023
• Premium Statistic Cruise calls at selected Mediterranean ports 2019-2023

Cruise passenger movements in Mediterranean ports 2000-2023

Number of cruise passengers at Mediterranean ports from 2000 to 2023 (in millions)

Number of cruise passengers at selected Mediterranean ports from 2019 to 2023 (in 1,000s)

Number of home in/out cruise passengers at selected Mediterranean ports 2019-2023

Number of embarking and disembarking cruise passengers at selected Mediterranean ports from 2019 to 2023 (in 1,000s)

Transit cruise passengers at selected Mediterranean ports 2019-2023

Number of transit cruise passengers at selected Mediterranean ports from 2019 to 2023 (in 1,000s)

Cruise calls at selected Mediterranean ports 2019-2023

Number of cruise calls at selected Mediterranean ports from 2019 to 2023

Atlantic and Northern European cruises

• Basic Statistic Leading cruise ports in Atlantic Europe 2022, by port calls
• Premium Statistic Leading cruise ports in Atlantic Europe 2022, by passengers
• Basic Statistic Number of cruise calls at Baltic seaports 2000-2024
• Premium Statistic Number of cruise passengers at Baltic seaports 2000-2024
• Premium Statistic Annual growth rate of cruise guests at Baltic ports 2001-2023
• Basic Statistic Leading cruise ports in the Baltic 2019-2023, by passengers
• Premium Statistic Number of passengers on sea and river cruises by German tour operators 2004-2023
• Premium Statistic Leading cruise ports in the UK 2019-2022, by passenger movements
• Premium Statistic Cruise tourism volume in Iceland 2022, by port

Leading cruise ports in Atlantic Europe 2022, by port calls

Leading cruise ports along the Atlantic coast of Europe in 2022, by number of port calls

Leading cruise ports in Atlantic Europe 2022, by passengers

Leading cruise ports along the Atlantic coast of Europe in 2022, by number of passengers

Number of cruise calls at Baltic seaports 2000-2024

Number of cruise calls at seaports in the Baltic region from 2000 to 2023, with a forecast for 2024

Number of cruise passengers at Baltic seaports 2000-2024

Number of cruise passengers at seaports in the Baltic region from 2000 to 2023, with a forecast for 2024 (in millions)

Annual growth rate of cruise guests at Baltic ports 2001-2023

Annual growth rate of cruise guests visiting Baltic ports from 2001 to 2022, with a forecast for 2023

Leading cruise ports in the Baltic 2019-2023, by passengers

Leading cruise ports in the Baltic Sea from 2019 to 2023, by number of passengers (in 1,000s)

Number of passengers on sea and river cruises by German tour operators 2004-2023

Number of passengers on sea and river cruises by German tour operators from 2004 to 2023

Leading cruise ports in the UK 2019-2022, by passenger movements

Leading ports for cruise travel in the United Kingdom (UK) from 2019 to 2022, by passenger movements (in 1,000s)

Cruise tourism volume in Iceland 2022, by port

Number of cruise passengers in Iceland in 2022, by port

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

• Favorites & Watchlist Find a Cruise Cruise Deals Cruise Ships Destinations Manage My Cruise​ FAQ Perfect Day at CocoCay Weekend Cruises Crown & Anchor Society Cruising Guides Gift Cards Contact Us Royal Caribbean Group
• Back to Main Menu
• Search Cruises " id="rciHeaderSideNavSubmenu-2-1" class="headerSidenav__link" href="/cruises" target="_self"> Search Cruises
• Cruise Deals
• Weekend Cruises
• Last Minute Cruises
• Family Cruises​
• 2024-2025 Cruises
• All Cruise Ships " id="rciHeaderSideNavSubmenu-4-1" class="headerSidenav__link" href="/cruise-ships" target="_self"> All Cruise Ships
• Cruise Dining
• Onboard Activities
• Cruise Rooms
• The Cruise Experience
• All Cruise Destinations " id="rciHeaderSideNavSubmenu-5-1" class="headerSidenav__link" href="/cruise-destinations" target="_self"> All Cruise Destinations
• Cruise Ports
• Shore Excursions
• Perfect Day at CocoCay
• Caribbean Cruises
• Bahamas Cruises​
• Alaska Cruises
• European Cruises​
• Mediterranean Cruises​
• Royal Destinations
• Cruise Planner
• Make a Payment
• Check-In for My Cruise
• Beverage Packages​
• Shore Excursions​
• Book a Flight
• Dining Packages​
• Royal Gifts
• Required Travel Documents
• Transportation
• Book a Hotel
• Redeem Cruise Credit
• All FAQs " id="rciHeaderSideNavSubmenu-7-1" class="headerSidenav__link" href="/faq" target="_self"> All FAQs
• Boarding Requirements
• Future Cruise Credit​
• Travel Documents​
• Check-in​ & Boarding Pass
• Transportation​
• Perfect Day at CocoCay​
• Post-Cruise Inquiries
• Royal Caribbean
• Celebrity Cruises

TIMELESS BEAUTY OF THE PAST

European cruises.

Jump on a satisfying study in contrasts, from the black Baltic to the azure Aegean, and from medieval castles to modern skyscrapers with a cruise to Europe.

As you Cruise to Europe, peer over the side of your ship as it approaches the weathered spires of old-town Copenhagen, the sun-bleached houses of Santorini, the colourful cliffs of the Mediterranean or the Celtic cliffs of the British Isles. Dive into Croatia's waterfalls and France's famous rivers and let the eclecticism of Europe delight you again and again. Culinary excellence also awaits, from familiar favourites like Italian pasta and Spanish tapas, to lesser-known cuisines from Amsterdam to Zagreb. Discover the magic with a Europe cruise.

Save Big With These European Cruise Deals

Explore more while spending less with Europe cruise deals onboard our best cruise ships

{{error.text}} {{error.link.label}}

Get Royal Deals, Sign Up Today

Sign up to receive information about our special offers and deals. You can unsubscribe at any time. For more details about how we use your information, view our Privacy Policy .

SUN, SPICE AND SEA BREEZES

It's no coincidence that many of the best European cruises call in the most beautiful ports in the world. Eat your way through the cobbled streets of Italy, contrast the timeless beauty of Greece's ruins with the modern chic that's come to define its islands or hike through forlorn caverns and up lush waterfalls in captivating Croatia.

DISCOVER LA DOLCE VITA

From the storied streets of Rome to the charming canals of Venice, Italy is a country that needs no introduction. Whether you pose with Michelangelo's David in Florence or indulge in to-die-for Pizza in Naples, it's no wonder why so many cruises to Europe visit la bella Italia.

FROM THE ACROPOLIS TO THE AEGEAN

Greece is remarkable, from the ancient Acropolis of Athens to the blue-roofed houses of Santorini. Whether you trek through the limestone hills in the north or swim through the cobalt waters around the Cyclades, it's easy to see why this is one of the best places to visit in Europe.

"GAMES OF THRONES" Lives On

The hit TV show might be finished, but "Game of Thrones" fans will recognize dozens of locations in the walled city of Dubrovnik , the jewel of Croatia's Adriatic coast. Farther afield, explore the countless waterfalls of Plitvice Lakes National Park or pair European cruises with tastings at underrated wineries.

SCENES THAT INSPIRED 1,000 PAINTINGS

Endless possibilities are what the coasts of France, Spain and Portugal have always been about. Generations of painting greats from Van Gogh to Picasso have found inspiration from the crystalline coasts of the French Riviera, to the craggy mountaintops of the Canary Islands. Of course, the best European cruises also dock in timeless cities like Barcelona, Cherbourg, Lisbon and beyond.  

CITY OF LOVE, CÔTE D'AZUR

The only thing better than strolling into Paris as the Eiffel Tower lights up at night? Sitting down for a meal of fresh-caught seafood as the sun sets into the harbor of aptly-named Nice. France has got something for every traveler, which is why so many cruises to Europe dock here.

SAY "SALUD" TO SPAIN

Sitting down for Spanish tapas is one of the most satisfying food experiences in the world, especially when you wash it down with fruity sangria. Plus, the Jurassic topography of the Canary Islands and the storied streets of Barcelona are just a few of the best places to visit in Europe you'll find here.

KING OF DISCOVERY

Portugal is where many of the first expeditions to the New World start, but most people on European cruises bound for Lisbon wonder why anyone would leave. Explore the mysterious Quinta de Regaleira castle in Sintra, pour port wine in Porto or practice your surfing skills in the Algarve.

Best European Cruises

A cruise to Europe is filled with exciting destinations, each with its own style and vibe. Discover Europe onboard the Best Royal Caribbean Cruise Ships.

SPAIN, PORTUGAL & THE CANARY ISLANDS

EXPLORE MORE

BALTIC SEA & SCANDINAVIA

BRITISH ISLES & SOUTHAMPTON

MEDITERRANEAN ITALY & GREEK ISLES

WHAT TO KNOW BEFORE YOU GO European Cruises Insider

There’s no vacation like a summer cruise in Europe. Meander through cobblestoned streets lined with cafes and shops. Go from exploring the awe-inspiring at the Colosseum in Rome to wandering along the Acropolis in Athens. Admire the architectural splendor of marvels like Barcelona’s Sagrada Familia and the blue-domed churches of Santorini. And eat your way through the Mediterranean and beyond — like pasta in Italy, tapas in Spain, fresh seafood in Norway and grilled meats in Greece. Pack a lifetime of adventure into one legendary Europe vacation next summer.

The Spookiest Places in Europe for Ghost Hunters | Royal Caribbean Cruises

May 20, 2024

Seeking scary places to visit? These are some of the spookiest places in Europe, from the streets of London to the forests of Transylvania.

Big Ben Facts to Know Before Your Next Vacation | Royal Caribbean Cruises

Discover the most fun Big Ben facts, plus facts about the royal family and its connection to Elizabeth Tower and the Houses of Parliament.

Best Things To Do in Athens, Greece, on Your Cruise Vacation

There is no shortage of things to do in Athens. The Greek capital has a history of more than 3,400 years to entertain you.

Planning a Barcelona Vacation From the Sea

A Barcelona vacation is always a good idea, but arriving at this iconic port of call by sea is a truly unique experience. Here's why.

Can You Take Days Off Without PTO? Here's What You Need to Know | Royal Caribbean Cruises

April 19, 2024

An epic vacation doesn't have to mean depleting all your vacation days. Can you take days off without PTO? Yes! Here are some ways to do it.

Plan the Best Cruises From Venice | Royal Caribbean Cruises

March 11, 2024

Cruises from Venice can be a gateway to discovery — and not just of the places you sail to. Here are some Venice excursions to get you inspired.

Visiting Lovely Loch Ness on Scotland Vacations | Royal Caribbean Cruises

March 8, 2024

Here's everything you need to know about visiting Loch Ness on Scotland vacations, including its history, how to get there, and the best things to do.

The Top Things to Do Onboard Brilliance of the Seas | Royal Caribbean Cruises

Brilliance of the Seas makes it impossible to feel bored during a vacation! These top things to do onboard this beloved cruise ship make it a fan favorite for many.

Fun European Vacations for Adventures | Royal Caribbean Cruises

Are you looking for your next adventure? This thrill-seekers guide will show you where to get the ultimate adrenaline fix on European vacations.

Berlin for Oktoberfest: What To Know Before You Go | Royal Caribbean Cruises

Berlin for Oktoberfest is one of the world's best parties. Here's everything you need to know before you go on your cruise to Berlin.

Plan Your Best Spa Getaways | Royal Caribbean Cruises

Plan the best spa getaway possible with experiences being tailored to suit your vacation needs. Rest and rejuvenate in exotic destinations around the world.

Ultimate World Cruise: An Epic Journey Around the World | Royal Caribbean Cruises

Tick countless items off your bucket list in an epic journey around the world when you book the Ultimate World Cruise — Hurry, it will soon set sail!

Top Secret Vacation Spots in Europe | Royal Caribbean Cruises

Take your best European vacation with access to the top secret vacation spots to visit when traveling in Europe. Pick and save your favorite.

The Best Secret Mediterranean Beaches | Royal Caribbean Cruises

From the mainstream French and Italian Rivieras to secluded idylls in the Balkans, your search for the best Mediterranean beaches ends here.

Visiting Historic Abbeys in England | Royal Caribbean Cruises

Did you know some abbeys in England are still open for visits? This guide will help you discover the most glorious and influential abbeys in England.

The Best Holiday Destinations To Visit This Season | Royal Caribbean Cruises

The best holiday destinations are those that allow you to forget your stresses back home and spend time with your closest loved ones.

The Most Famous European Cathedrals | Royal Caribbean Cruises

From Notre Dame to the iconic La Sagrada Família, here are some of the most famous European cathedrals.

Pablo Picasso Facts and How He Influenced the Art World | Royal Caribbean Cruises

Headed to Europe on a cruise for art immersion? Enjoy these Pablo Picasso facts for your vacation travels and save your favorite destinations.

Underrated European Travel Destinations | Royal Caribbean Cruises

Take your best European vacation with access to the top underrated travel destinations to visit when taking a vacation in Europe. Pick and save your favorite.

How to Get Travel Tuesday Cruise Deals | Royal Caribbean Cruises

Travel Tuesday cruise deals go live at midnight on Cyber Monday, and are designed to bring you discounts on experiences that you'll remember for a lifetime.

How to Have an Epic Family Vacation Onboard Rhapsody of the Seas | Royal Caribbean Cruises

Planning your next epic family vacation starts today onboard Rhapsody of the Seas, a mid-sized cruise ship that is part of the Royal Caribbean Vision Class.

Enjoying Breakfast in Rome

While it's true that many Italians take a quick, casual approach to the day's first meal, your breakfast in Rome will be anything but forgettable.

Top 10 Most Beautiful Port Cities | Royal Caribbean Cruises

Cruising is a wonderful thing. It can bring you to some of the most beautiful port cities in the world.

9 Tips for Preparing Your House for an Extended Vacation | Royal Caribbean Cruises

Preparing your house for an extended vacation can seem like a huge task, but doing a few things before you go will make your trip carefree.

Local Things to Do in Barcelona

Discover the best things to do as a local while traveling to Spain for your own Barcelona vacation experience with these helpful ideas & travel tips.

Europe Vacation: Best Places to Visit

There's more to a European cruise vacation than just packing your bags! Plan the perfect trip on your travel getaway to visit the best places in Europe.

Couple's Weekend Getaway | Paris Vacation

Reveal the most romantic ideas for a couple’s weekend getaway while traveling on a Paris vacation. Experience love and the charming city built around it.

Ancient Greek Architecture

Learn about the types of Greek architecture you can explore during your next Mediterranean vacation. When in Greece, you're sure to discover hidden gems of ancient ruins that still stand alongside modern buildings.

Best Mediterranean Cruise Destinations

Uncover 8 of the best Mediterranean cruise destinations while on your travel vacation. Adventure awaits those who seek it, enjoy a guide tailored to you.

Rock Climbing on Norway Fjords Cruise

Discover the best rock climbing locations while on your Norway fjords cruise. Adventure awaits those who seek it, enjoy the ultimate guide made for you.

Italian Architecture | Italy Tours

Uncover the history of Italy through Italian architecture and art tours as you travel to Rome, Florence, and Milan. Visit the best cities in the world.

The Best European Summer Vacations

Planning the best European summer vacations? We’ve curated the ultimate guide to visiting some of the most relaxing and legendary destinations to travel to in Europe.

Top 11 Must-Try Mediterranean Foods

Mediterranean food is renowned worldwide for being exceptionally healthy and balanced. Here are the top 11 must-try Mediterranean foods.

6 Popular Farm Foods from Spain

Here are six of the most popular farm foods from Spain. The headstrong Spanish farmers continue to produce some of the world's finest oranges, olives, and hams.

Wildlife You'll See on Your Norway Vacation

A Norway vacation will help you take in all the wild north has to offer. You'll be able to see an incredible range of wildlife during your stay.

10 Best Places to Visit in Turkey

Cruising to Ephesus soon? Here are the 10 best places to visit in Turkey, with something for every traveler.

Italian Music Culture & its Famous Operas

Plan a trip to Italy to discover opera as the largest influence on Italian music culture. Create an unforgettable getaway vacation cruise!

Plan the Best London Day Trips Ever

Set sail on a getaway cruise vacation and discover the best things to do in London while enjoying your day trips. Experience history, Harry Potter, and more!

Plan a Greek Island Hopping Getaway

Take a moment to make the most of your Greek island hopping travels, reveal the best places to visit in Greece. Plan your unique vacation with ease.

Visit Famous Landmarks in the British Isles

Uncover the most famous landmarks while making the most of your British Isles vacation. Adventure awaits those who seek it, enjoy a tailored guide.

How to Choose the Best Olive Oil

Uncover the secrets to having the best olive oil in the world as well as the know-how on all the many types and their uses. Enjoy a guide tailored to you.

Traveling to the Crystal Caves in Spain

Visit the crystal caves in Spain as you take a travel vacation to uncover a view of the magnificent Pulpí Geode. Enjoy a tour guide tailored to you.

Visiting the Salvador Dali Museum in Spain

Explore the Salvador Dali Museum and Garden in Spain as you make the most of your cultural traveling adventures. Enjoy a guide tailored to your vacation.

Eating in Italy | Local Food Traveling

Uncover the ultimate guide to eating locally in Italy as you make the most of your vacation travels. Adventure awaits those who seek it.

Vacation with Turkish Baths & Hammam Spas

Uncover the ultimate Turkish baths & hammam spa experiences to making the most of your vacation to Turkey. Enjoy a guide tailored to your travels.

Gladiators of the Roman Colosseum

Plan a cultural vacation to Italy by setting sail for the Roman Colosseum. Enjoy a tour guide tailored to you on the history of Rome & its gladiator.

Turkish Desserts to Sweeten your Vacation

Turkish desserts are as pivotal to the experience of traveling in Turkey as a cruise through the Bosphorus Strait. Enjoy a guide tailored to your vacation.

Take a Hot Air Balloon Ride in Turkey

Find a new perspective from high in the sky with a hot air balloon ride in Turkey. Adventure awaits those who seek it, enjoy a guide tailored to you.

The Ultimate Sparkling Wine Cheat Sheet

The Ultimate Sparkling Wine Cheat Sheet. Before you say "cheers" with your next glass of sparkling wine, take a moment to learn about what's inside the glass you're clinking.

Fun European Cities to Visit With Kids

Traveling with kids? Here are some fun European cities to visit on your next European cruise — plus tips to make it a memorable, stress-free experience.

Israeli Food: Top 10 Must-Trys

Here's a list of some of the best Israeli food found in Jerusalem, Tel Aviv, Haifa and beyond including sabich, shakshuka and bourekas.

Planning a Rome Vacation From the Sea and Beyond

Here are some Rome vacation must-sees and tips on how to navigate travel when arriving or departing via cruise through Civitavecchia.

Where to Find the Best Skiing in the Alps

Here's everything you need to know about skiing in the Alps, including where to stay and when to visit.

Cruise Ports Near Me: Midwest United States

As you browse cruises, the first question you ask will be "Where are cruise ports near me?" Here's how to choose a port, and what to do once you're there.

10 Facts About Turkey the Country

Planning to visit Turkey? We have the top 10 facts about Turkey the country, giving everything, you need to know to plan the best vacation trip.

Relaxing 7 Day Cruise to Europe

No matter which 7-day cruise to Europe you end up booking, here's how to plan a European vacation that's high on adventure with low added stress.

The Ultimate Guide to a Blue Lagoon Iceland Vacation

Plan the ultimate Blue Lagoon Iceland vacation. Our guide covers top attractions, insider tips, and expert recommendations. Start planning now.

Fashion Week Places to Visit in Paris

Find all the top fashion places to visit in Paris and how to get there during Fashion Week getaway travels. Plan your France vacation!

Best Scotland Castle Tours

There are over 1,500 Scotland castle tours to choose from. We've narrowed down a list of the most; historic, cultural, famous, and royal significance.

OLD-WORLD WARMTH ALONG BREEZY COAST

You can feel warmth in your heart no matter the temperature outside, and the northwestern reaches of Europe illustrate this beautifully. Join the best European cruises through the British Isles and along the coast of the Netherlands, where enchanted country charm and royal, old-world cities offer endless possibilities for memories that will last a lifetime.  

THE JOY OF GOING DUTCH

The Dutch have managed to keep the sea at bay for hundreds of years, but many of the best European cruises still make their way into Amsterdam . If you tire of the tranquility you find amid tulip fields and beneath towering windmills, make your way to the hipster capital of Rotterdam.

ETERNAL LANDSCAPES ON THE EMERALd ISLE

Life is but a dream in Ireland , whether you down a pint of Guinness and trace tales told by James Joyce in Dublin, or careen along the Cliffs of Moher along the west coast. Many cruises to Europe also stop in Northern Ireland's Belfast, a city that's a testament to rebirth and reconciliation.

STEP INTO A SCOTTISH FAIRYTALE

When you visit Scotland, it can be difficult to discern legend from real life. Strolling down Edinburgh's Royal Mile to Edinburgh Castle might feel like a dream, while the fabled and mythical Loch Ness may surprise you with its charm and stunning scenery. Scotland's one of the best places to visit in Europe, period.

WINTER SKIES, SUMMER SUN

Scandinavia  is dark for much of the year, but light is what defines its polar nations, from the Midnight Sun that rises high above Demark in mid-summer, to the skies above Norway and Iceland amid winter's deepest freeze. Find endless possibilities and the best European cruises along the Baltic, from the savory seafood eateries of Oslo, to the cold cityscape of Reykjavik.  

SCANDINAVIA'S UNSUNG SISTER

Many of the best European cruises dock in Denmark, and it's no wonder why. From colorful Nyhavn harbor in Copenhagen to storied castles like Amalienborg and Frederiksborg, Denmark more than makes up for the fact that its more famous neighbors often eclipse it.

LAND OF FIRE AND ICE

It's easy to be intrigued by Iceland , whether you walk through Reykjavik's riveting Hallgrimskirkja church, or visit “the Wash Road”, the hippest shopping district in the city. There are few better ways to cap off cruises to Europe than a dip in the aptly-named Blue Lagoon.

PRICELESS PANORAMAS, FABULOUS FJORDs

Norway is a country in beautiful balance. Had enough of the orderliness of Oslo? Head west to beautiful Bergen, where finger-shaped fjords jut into and out of thousands of miles of coastline. Or contrast a fresh fish dinner at sea level with the view from towering Trolltunga cliff.

Europe is beautiful in every season, but the peak of comfortable weather (especially in the north) is between May and September.

You should always be prepared for rain and colder weather when you travel to Europe, especially in the North. Dress in light layers for your vacation.

Europeans speak more English the farther north you go. Your phone's translation app (or, at minimum, learning how to say "Hello" and "Thank You" in local languages) will aid you along the Mediterranean.

RELATED PORTS

Learn more about Baltic ports like Klaipeda, Lithuania and Tallinn, Estonia, or read up on Bergen, the gateway to Norway's stunning fjords. The Mediterranean provides many options but start by exploring Malaga on Spain's Costa del Sol or the exciting Monte Carlo, Monaco. The most popular ports in the British Isles are Edinburgh in Scotland and the cities of Belfast and Dublin in Ireland. No matter what you like, you will find your favourite European cruise.

Rotterdam, Netherlands

Amsterdam, Netherlands

Rome (Civitavecchia), Italy

Barcelona, Spain

Copenhagen, Denmark

Venice, Italy

Argostoli, Greece

Dubrovnik, Croatia

Mykonos, Greece

Santorini, Greece

Bologna (Ravenna), Italy

Zadar, Croatia

Bergen, Norway

Aarhus, Denmark

Ajaccio, Corsica

Alesund, Norway

Amalfi Coast (Salerno), Italy

Arctic Circle (Cruising), Norway

Belfast, Northern Ireland

Berlin (Rostock), Germany

Berlin (Warnemunde), Germany

Bilbao, Spain

Brest, France

Bruges/Zeebruge (Brussels), Belgium

Cannes, France

Chania (Souda), Crete

Cork (Cobh), Ireland

Flam, Norway

Fredericia, Denmark

Geiranger, Norway

Gibraltar, United Kingdom

Gijon, Spain

Hamburg, Germany

Holyhead, Wales

Honningsvag, Norway

Olympia (Katakolon), Greece

Klaipeda, Lithuania

Lisbon, Portugal

Reykjavik, Iceland

Sardinia (Cagliari), Italy

Agadir, Morocco

Alicante, Spain

Athens (Piraeus), Greece

Cartagena, Spain

Cherbourg, France

Dover, England

Dublin, Ireland

Edinburgh (S. Queensferry), Scotland

Ephesus (Kusadasi), Turkey

Gdansk (Gdynia), Poland

Glasgow (Greenock), Scotland

Gran Canaria, Canary Islands

Helsinki, Finland

Ibiza, Spain

Inverness / Loch Ness, Scotland

Kotor, Montenegro

Kristiansand, Norway

La Palma, Canary Islands

Lerwick / Shetland, Scotland

Madeira (Funchal), Portugal

Molde, Norway

Nice, France

Olden, Norway

Oslo, Norway

Paris (Le Havre), France

Rhodes, Greece

Riga, Latvia

Sete, France

Sicily (Messina), Italy

Sicily (Catania), Italy

Edinburgh (Newhaven), Scotland

Genoa, Italy

La Coruna, Spain

Lanzarote, Canary Islands

Ponta Delgada, Azores

Sicily (Palermo), Italy

Skjolden, Norway

St. Peter Port, Guernsey

Southampton, England

Stockholm, Sweden

Tallinn, Estonia

Tenerife, Canary Islands

Valletta, Malta

Vigo, Spain

Palma De Mallorca, Spain

Provence (Marseille), France

Skagen, Denmark

Tromso, Norway

Visby, Sweden

Waterford (Dunmore East), Ireland

Stavanger, Norway

Málaga, Spain

Ravenna (Venice), Italy

Provence (Toulon), France

Valencia, Spain

Florence / Pisa (La Spezia), Italy

Florence / Pisa (Livorno), Italy

Naples / Capri, Italy

Bremerhaven, Germany

Split, Croatia

Corfu, Greece

Limassol, Cyprus

Porto (Leixoes), Portugal

Monte Carlo, Monaco

Portofino, Italy

Koper, Slovenia

Cadiz, Spain

Liverpool, England

Bordeaux (La Rochelle), France

Istanbul, Turkey

Florence / Pisa (Carrara), Italy

Zakynthos, Greece

Thessaloniki, Greece

Portland, Dorset, England

Skiathos, Greece

Bristol, England

Maloy, Norway

Haugesund, Norway

Seville (Cadiz), Spain

Kotka, Finland

Kiel, Germany

Bodrum, Turkey

Burgas, Bulgaria

Casablanca, Morocco

Chios, Greece

Santa Margherita, Italy

Bay of Kotor (Cruising), Montenegro

Constanta, Romania

Sinop, Turkey

Varna, Bulgaria

Trieste, Italy

Trabzon, Turkey

Previewing: Promo Dashboard Campaigns

My Personas

Code: ∅.

TUI’s Mein Schiff 7 Enters Service in Northern Europe

• June 14, 2024

The new Mein Schiff 7 is now in service for TUI Cruises. After being delivered by the Meyer Turku shipyard , the 2,894-guest ship welcomed its first guests on June 12, 2024.

The first cruise sailed from Kiel, Germany and it is part of a series of inaugural activities that will culminate with a christening ceremony later this month, t

According to TUI Cruises, the departure was marked by a horn exchange with the Mein Schiff 1, which was also visiting Kiel’s Baltic Sea Quay on the day.

The two-night pre-inaugural cruise featured a visit to Copenhagen, Denmark, and was followed by a five-night sailing.

Also sailing from Kiel, the longer cruise includes stops in Oslo, Norway, as well as Copenhagen and Aarhus, Denmark.

Upon returning to Germany, the Mein Schiff 7 is set to be christened in a special event in the Bay of Kiel on June 22.

TUI Cruises’ Environmental Officer Fenia Kalachani will serve as the ship’s godmother during the ceremony.

The 111,500-ton vessel then embarks on a two-night christening voyage. Passengers onboard will enjoy a special program that includes a new entertainment show, in addition to culinary and musical surprises, the company said.

Continuing its maiden season, the Mein Schiff 7 offers a series of eight- to 17-night cruises to different parts of Northern Europe including Scandinavia, Svalbard, Iceland, the Baltic Sea and the British Isles.

In October, the ship is scheduled to reposition to the Canary Islands for a winter season sailing out of Tenerife and Las Palmas.

As part of the company’s commitment to sustainability, the Mein Schiff 7 became the first vessel in the Mein Schiff fleet to run exclusively on low-emission marine diesel. The vessel is also equipped with a shore power connection, as well as catalytic converters.

The Mein Schiff 7 is built so that it can also run on methanol, which with the green methanol of the future, will make its propulsion power almost CO2-neutral.

Cruise Industry News Email Alerts

• Breaking News

Get the latest breaking  cruise news .  Sign up.

62 Ships | 142,732 Berths | $46.7 Billion | View

Highlights:

• Mkt. Overview
• Record Year
• Refit Schedule
• PDF Download
• Order Today

• 2033 Industry Outlook 
• All Operators
• Easy to Use
• Instant Access
• Advertising
• Cruise News
• Magazine Articles
• Quarterly Magazine
• Annual Report
• Email Newsletter
• Executive Guide
• Digital Reports

Privacy Overview

• News Archive
• Get Daily Email

• News & Features
• Bunker Prices
• Bunker Intelligence
• Asia/Pacific
• News & Features

BUNKER JOBS: Dan-Bunkering Seeks Cruise Fuel Supply Team Leader in Europe

The company is looking for candidates with experience and expertise in the cruise industry, and preferably in trading bunkers to this segment. Image Credit: Dan-Bunkering

Global hybrid marine fuels firm Dan-Bunkering is seeking to hire a team leader for its fuel suppliers team for the cruise segment in Europe .

The company is looking for candidates with experience and expertise in the cruise industry, and preferably in trading bunkers to this segment, it said in a job advertisement on its website this week.

The role can be based in Copenhagen , Monaco or Middelfart .

The advertisement lists the following responsibilities for the role:

• Utilize your industry experience and drive to effectively lead and manage the cruise segment with a customer-oriented approach.
• Deliver optimal solutions for both existing and new cruise customers.
• Drive initiatives to adapt to customer needs, utilizing your experience within the cruise industry.
• Break down the segment into manageable parts, making it marketable and finding innovative solutions to meet customer demands.
• Serve as a specialist in bunker trading within the cruise sector, ensuring the high standards required for specialization in this area.
• Buy and sell bunker fuels while optimizing solutions for customers.
• Observe and understand market mechanisms, trends, and conditions to identify and pursue new business opportunities.
• Guide customers on new fuels and carbon reduction.

For more information, click here .

Ship & Bunker News Team To contact the editor responsible for this story email us at [email protected]

Also in the News

Oil Down As Rudderless Traders Ignore Geopolitics, Focus On Inflation

Meanwhile, Saudi Arabia crude exports reach a multi-month high.

Read in Full

Avenir LNG Launches Ship-to-Ship LNG Bunker Supply in Germany

The company supplied LNG bunkers to the ro-pax ferry Nils Holgersson at Lübeck on May 5.

VPS Launches New EU-ETS Data Service

The Emsys ShoreLink service will enable vessel owners to receive real-time emissions readings from their fleets.

Key Bunker Prices More

Popular now more.

• 17 Jun 1 Bunker Barges Abandon South Africa Amid Algoa Bay Dispute The customs dispute at Algoa Bay continues to prevent South Africa from taking advantage of diversions away from the Red Sea and Suez.
• 17 Jun 2 Beaches Close in Singapore as 400 MT VLSFO Spill Reaches Shore About 400 mt of VLSFO was spilled in Friday's accident, according to MPA CEO Eng Dih Teo.
• 14 Jun 3 Fuel Spill Reported in Singapore After Dredger Hits Bunker Vessel The dredger Vox Maxima ran into the stationary bunker vessel Marine Honour at the Pasir Panjang Terminal at about 2:20 PM local time on Friday.
• 17 Jun 4 European Consortium to Acquire V.Group The STAR IV Fund will acquire the London-based firm, with completion set for early autumn 2024.
• 13 Jun 5 ANALYSIS: Understanding the Global Orderbook in Terms of Conventional & Alternative Bunker Fuel Demand The current orderbook represents 33.8 million mt of bunker demand. 15.6 million mt (46%) of that demand is alternative bunker fuels.
• Terms of Use
• Privacy Policy
• Latest News
• Americas News
• Asia/Pacific News
• Regional Bunker Prices
• Americas Bunker Prices
• EMEA Bunker Prices
• Asia/Pacific Bunker Prices
• Latest Bunker Prices
• LA / Long Beach Bunker Prices
• Houston Bunker Prices
• New York Bunker Prices
• Rio de Janeiro Bunker Prices
• Rotterdam Bunker Prices
• Fujariah Bunker Prices
• Singapore Bunker Prices
• Hong Kong Bunker Prices
• RSS & Twitter

GETTING TO NET ZERO

The cruise industry is committed to pursuing net zero emissions by 2050, and supports the long-term objectives of the EU Green Deal. By driving innovation through shipbuilding in Europe, the industry can help to enable European green growth, as set out in the Green Deal and EU recovery plans.

The EU’s waterborne transport sector issues Joint Declaration, charting the course towards a resilient, competitive and sustainable future

The Joint Declaration, signed by 13 European Associations, calls for a coordinated effort between public and private sector actors, with resilience, competitiveness and level playing field as cornerstones: “Together, we are charting a course towards a resilient, competitive, and sustainable future, ensuring that the EU’s Waterborne Transport Sector remains a global leader and delivers quality jobs”.

Cruise Lines International Association and SEA Europe Joint Declaration calling for maritime technology to be included in the “Green Deal Industrial Plan.”

“The Net-Zero Industry Act is an important step forward for the Green transition of our economy, but the EU has yet to recognize the strategic role of the maritime technology sector in Europe’s industrial strategy. More than 93% of the world’s ocean-going cruise ships are built in Europe, representing 80% of the order book value of the European shipyards. Cruise lines are partnering with shipyards and equipment manufacturers to invest in the innovations that will deliver a net zero-carbon future in maritime transport. That is why we are calling on the EU to ensure that include the maritime industry in the Net Zero Industry Act. The EU must ensure that the right regulatory framework is in place to maintain its strategic strength in complex shipbuilding and maritime technologies.”, comments Marie-Caroline Laurent, CLIA Director General

Environmental Technologies & Practices Report 2023

The Environment Technologies & Practices Report 2023 showing concrete progress by the sector in advancing its environmental and sustainability agenda. Some highlights include: – More than 15% of the vessels to be launched in the next five years will be equipped to incorporate fuel cells or batteries. – Efficiency tracking systems are now in place on 171 CLIA-member ships to enhance efficiencies, optimize/reduce fuel consumption. – 15 LNG-powered CLIA ocean-going cruise ships sailing today – 46% of ships can use shoreside electricity while in port. Learn more about the industry’s investments and innovations

The importance of shoreside electricity

The route towards net-zero carbon cruising has many paths. One of the key areas identified as making a significant impact in terms of emissions is the implementation and use of shoreside electricity at ports, also known as On shore Power Supply (OPS). This means ships can connect directly to power sources on shore. It allows ship engines to be switched off, reducing emissions by up to 98%, depending on the mix of energy sources, while a ship is in port. As part of the EU’s Fit for 55 programme, all main ports in the European Union will have to use shoreside electricity by 2030.

Renewable and Low-Carbon Fuels Value Chain Industrial Alliance

CLIA has joined the recently formed Renewable and Low-Carbon Fuels Value Chain Industrial Alliance (the Alliance). This initiative is a collaboration of stakeholders, and focuses on boosting the production and supply of renewable and low-carbon fuels in the aviation and maritime sectors. It is closely aligned with the FuelEU Maritime and RefuelEU Aviation initiatives. The Alliance’s objective is to ensure that aviation and maritime transport have sufficient access to renewable and low carbon fuels to meet greenhouse gas emission targets by 2050. CLIA is representing the cruise industry which has committed to pursuing net-zero carbon cruising by 2050. Access to these renewable and low-carbon fuels is an essential element of our industry’s roadmap to achieving our objectives.

Protecting the Mediterranean

We welcome the International Maritime Organization’s approval to create a new Emission Control Area (ECA) in the Mediterranean Sea. This is a milestone on the way to a more sustainable shipping sector. Once implemented in 2025, this means that ships in the ECA would have to meet stringent limits of sulphur oxide emissions (SOx) of no more than 0.1%, resulting in drop of nearly 79% in SOx emissions. This compares to 0.5% of allowable emissions outside the ECA.  The Mediterranean Sea ECA will be the fifth worldwide designated area, joining the areas of the Baltic Sea, North Sea, North America (covering designated coastal areas off the United States and Canada); and the United States Caribbean Sea (around Puerto Rico and the United States Virgin Islands).

Fit for 55: WATCH Euractiv debate on green innovation in maritime

21 September 2021: A CLIA and EURACTIV debate on the need for innovation to achieve the EU and industry’s decarbonisation ambitions. Speakers included: Roxana Lesovici , Cabinet Expert/Communications Adviser, Member of Adina Vălean’s Cabinet, European Commission (keynote speech) Joaquim Nunes de Almeida , Director for Energy-intensive industries and mobility, DG GROW, European Commission  Dr Michele Acciaro, Associate Professor of Maritime Logistics, Kühne Logistics University (KLU). Christophe Tytgat , Secretary General, Sea Europe  Ukko Metsola , Director General, CLIA Europe

CLIA’s initial response to Fit for 55

A balanced and proportional regulatory framework for all economic sectors can pave the way to achieve the EU goal of net-zero carbon by 2050.  Special attention should be given to assessing potential impacts on remote European coastal regions and islands that depend heavily on passenger shipping. CLIA is committed to contributing to the policy discussion, partnering with all actors to accelerate the development of alternative marine fuels that will be necessary for achieving the EU’s and CLIA’s decarbonisation ambitions.

A future focused industry: partnering with the supply chain to innovate

Case study: Merits of a flexible fuel strategy

Maikel Arts, General Manager, Market Innovation from marine technology manufacturer, Wärtsilä, explains how a flexible fuel strategy can help to create pathways to decarbonisation.  

Case study: Port of Roenne as a green energy hub

The port of Roenne is at the heart of ambitious plans to create a green bunker hub in the Baltic where ships will be able to refuel with sustainable fuels

“Fit for 55”: virtual debate

CLIA supported a virtual debate organised by Euractiv on 21 September to discuss the EU Fit for 55 proposals and the importance of green maritime innovation.

We use cookies to create the most secure and effective website possible. By continuing to use our website you are agreeing to our use of cookies.

• Travel, Tourism & Hospitality ›

Leisure Travel

Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

• Number of cruise passengers from Europe 2012-2022

Number of cruise passengers sourced from Europe from 2012 to 2022 (in millions)

To access all Premium Statistics, you need a paid Statista Account

• Immediate access to all statistics
• Incl. source references
• Download as PDF, XLS, PNG and PPT

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

2012 to 2022

Figures have been rounded.

Other statistics on the topic Cruise industry in Italy

• Number of global ocean cruise passengers 2009-2027
• Number of global ocean cruise passengers 2019-2023, by source market
• Main global cruise destinations 2019-2023, by number of passengers
• Cruise passenger movements at selected Mediterranean ports 2019-2023

To download this statistic in XLS format you need a Statista Account

To download this statistic in PNG format you need a Statista Account

To download this statistic in PDF format you need a Statista Account

To download this statistic in PPT format you need a Statista Account

As a Premium user you get access to the detailed source references and background information about this statistic.

As a Premium user you get access to background information and details about the release of this statistic.

As soon as this statistic is updated, you will immediately be notified via e-mail.

… to incorporate the statistic into your presentation at any time.

You need at least a Starter Account to use this feature.

• Immediate access to statistics, forecasts & reports
• Usage and publication rights
• Download in various formats

You only have access to basic statistics. This statistic is not included in your account.

• Instant access  to 1m statistics
• Download  in XLS, PDF & PNG format
• Detailed  references

Business Solutions including all features.

Statistics on " Cruise industry in Europe "

• Revenue of the cruises industry in Europe 2019-2028
• Revenue growth of cruises in Europe 2019-2028
• Direct spending in the cruise industry in Europe 2021-2022, by type
• Cruise company market share in Europe 2021
• Growth rate of the European cruise passenger volume 2011-2022
• European cruise passenger volume 2019-2022, by source country
• Growth rate of the European cruise passenger volume 2020-2022, by source country
• Leading European cruise passenger markets 2011-2022
• Leading cruise destinations for European passengers 2019-2022
• Cruise passenger movements in Mediterranean ports 2000-2023
• Number of home in/out cruise passengers at selected Mediterranean ports 2019-2023
• Transit cruise passengers at selected Mediterranean ports 2019-2023
• Cruise calls at selected Mediterranean ports 2019-2023
• Leading cruise ports in Atlantic Europe 2022, by port calls
• Leading cruise ports in Atlantic Europe 2022, by passengers
• Number of cruise calls at Baltic seaports 2000-2024
• Number of cruise passengers at Baltic seaports 2000-2024
• Annual growth rate of cruise guests at Baltic ports 2001-2023
• Leading cruise ports in the Baltic 2019-2023, by passengers
• Number of passengers on sea and river cruises by German tour operators 2004-2023
• Leading cruise ports in the UK 2019-2022, by passenger movements

Other statistics that may interest you Cruise industry in Europe

• Premium Statistic Number of global ocean cruise passengers 2009-2027
• Premium Statistic Number of global ocean cruise passengers 2019-2023, by source market
• Premium Statistic Main global cruise destinations 2019-2023, by number of passengers
• Premium Statistic Revenue of the cruises industry in Europe 2019-2028
• Premium Statistic Revenue growth of cruises in Europe 2019-2028
• Premium Statistic Direct spending in the cruise industry in Europe 2021-2022, by type
• Premium Statistic Cruise company market share in Europe 2021

Cruise passengers

• Premium Statistic Number of cruise passengers from Europe 2012-2022
• Premium Statistic Growth rate of the European cruise passenger volume 2011-2022
• Premium Statistic European cruise passenger volume 2019-2022, by source country
• Premium Statistic Growth rate of the European cruise passenger volume 2020-2022, by source country
• Premium Statistic Leading European cruise passenger markets 2011-2022
• Premium Statistic Leading cruise destinations for European passengers 2019-2022

Mediterranean cruises

• Premium Statistic Cruise passenger movements in Mediterranean ports 2000-2023
• Basic Statistic Cruise passenger movements at selected Mediterranean ports 2019-2023
• Premium Statistic Number of home in/out cruise passengers at selected Mediterranean ports 2019-2023
• Premium Statistic Transit cruise passengers at selected Mediterranean ports 2019-2023
• Premium Statistic Cruise calls at selected Mediterranean ports 2019-2023

Atlantic and Northern European cruises

• Basic Statistic Leading cruise ports in Atlantic Europe 2022, by port calls
• Premium Statistic Leading cruise ports in Atlantic Europe 2022, by passengers
• Basic Statistic Number of cruise calls at Baltic seaports 2000-2024
• Premium Statistic Number of cruise passengers at Baltic seaports 2000-2024
• Premium Statistic Annual growth rate of cruise guests at Baltic ports 2001-2023
• Basic Statistic Leading cruise ports in the Baltic 2019-2023, by passengers
• Premium Statistic Number of passengers on sea and river cruises by German tour operators 2004-2023
• Premium Statistic Leading cruise ports in the UK 2019-2022, by passenger movements

Further related statistics

• Basic Statistic Cruise port of call visits in Europe 2017, by country
• Premium Statistic Forecasted leading cruise ports in Italy 2020, by traffic volume
• Premium Statistic Cruise passengers embarking from European ports 2009-2019
• Premium Statistic Cruise passenger arrivals in Canada in 2016, by region
• Basic Statistic Number of passengers of Color Line 2013-2020
• Basic Statistic Number of cruise passenger embarkations at U.S. ports 2007-2019
• Premium Statistic Growth rate of the cruise passenger volume from the UK and Ireland 2011-2022
• Premium Statistic European cruise market: cruise passenger distribution 2017, by source country
• Premium Statistic Cruise passenger movements in Adriatic Sea ports 2018, by country
• Premium Statistic Cruise calls at Mediterranean ports 2019-2023, by country
• Basic Statistic Number of cruise passengers from Australia in 2012 and 2013
• Premium Statistic Frequency of booking cruises online in the United Kingdom (UK) 2017, by gender
• Premium Statistic Number of cruise port calls in the Adriatic Sea 2016, by country
• Premium Statistic Frequency of booking cruises online in the United Kingdom (UK) 2017, by income level
• Premium Statistic European cruise market: number of bednights 2016, by country
• Premium Statistic Jamaica: cruise passenger arrivals 2018, by age
• Premium Statistic Barbados: cruise passenger arrivals 2018, by income

Further Content: You might find this interesting as well

• Cruise port of call visits in Europe 2017, by country
• Forecasted leading cruise ports in Italy 2020, by traffic volume
• Cruise passengers embarking from European ports 2009-2019
• Cruise passenger arrivals in Canada in 2016, by region
• Number of passengers of Color Line 2013-2020
• Number of cruise passenger embarkations at U.S. ports 2007-2019
• Growth rate of the cruise passenger volume from the UK and Ireland 2011-2022
• European cruise market: cruise passenger distribution 2017, by source country
• Cruise passenger movements in Adriatic Sea ports 2018, by country
• Cruise calls at Mediterranean ports 2019-2023, by country
• Number of cruise passengers from Australia in 2012 and 2013
• Frequency of booking cruises online in the United Kingdom (UK) 2017, by gender
• Number of cruise port calls in the Adriatic Sea 2016, by country
• Frequency of booking cruises online in the United Kingdom (UK) 2017, by income level
• European cruise market: number of bednights 2016, by country
• Jamaica: cruise passenger arrivals 2018, by age
• Barbados: cruise passenger arrivals 2018, by income

British tourists warned as beautiful European country considers banning cruise ships

O ne of Europe's most popular countries with British tourists is set to bring in new rules on how many cruise ships can visit its beautiful islands in an effort to combat overtourism .

Greece is considering imposing a cap in an attempt to mitigate the damage caused by crowds of tourists, Prime Minister Kyriakos Mitsotakis said in an interview with Bloomberg released on Friday.

"I think we'll do it next year," Mitsotakis said, adding that new regulations could either restrict the total number of island berths or introduce a bidding process for slots.

There are concerns, however, that the restrictions are unlikely to make a major dent in the tourism sector, with ships continuing to visit most islands, including Corfu , and many home-ported in Piraeus, near Athens.

According to the report, cruises generated nearly £715 million in revenue in 2023, more than double the figure of the previous year. In total, tourism accounts for a quarter of Greece's economy, with record numbers of tourists travelling after the end of pandemic restrictions.

According to Bloomberg, the total number of visitors to Greece last year was 32.7 million, 18 percent higher than in 2022. Numbers were also up 25 percent in the first three months of this year.

However, Mitsotakis questioned whether the economic benefits of the cruise ship industry outweigh their environmental impact.

He highlighted the islands of Santorini and Mykonos, saying that they are the ones "that are clearly suffering", and have become focal points in the debate. "Santorini is the most sensitive, Mykonos will be the second," Mitsotakis noted.

In 2023, Santorini welcomed 800 cruise ships, disgorging 1.3 million people, a figure that was 17 percent higher than in 2022. The island has only 15,000 residents. Santorini was closely followed by Mykonos with 749, up 23 percent year on year.

"There are people spending a lot of money to be on Santorini and they don't want the island to be swamped," Mitsotakis said. "Plus the island can't afford it, even in terms of security."

In 2021, Italy banned large cruise ships from the canal leading into Venice. This year, Spain's Valencia and Barcelona also threatened to limit, or even ban , mega cruise liners as the row over tourist saturation continues to spread across the country.

Valencia said that she wants to restrict the arrival from 2026, while Barcelona's city council said it is negotiating with the city's port to update the 2018 agreement to limit the mega ships. Both said the move was vital in order to control the number of people who flock to the city centre on a weekly basis, causing overcrowding and congestion. When multiple ships are docked at the same time, the numbers soar into their thousands.

Barcelona's mayor, Jaume Collboni, said he would not rule out eliminating some of the city's seven terminals and limiting cruise ship arrivals , following in the footsteps of other European locations such as Amsterdam, Venice and Mallorca.