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VisitBritain

VisitBritain (VB) is the national tourism agency, responsible for marketing Britain worldwide and developing Britain’s visitor economy. It works with UK Trade & Investment as well as airlines, travel operators, global brands and the official tourism bodies for London, England, Scotland and Wales.

VB is an executive non-departmental public body, sponsored by the Department for Culture, Media and Sport .

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Birmingham named as Visit Britain headquarters

National tourism agency VisitBritain/VisitEngland has announced that it has selected Birmingham as the location for its new headquarters from April 2024.

The body - which raises Britain 's profile worldwide to develop the country 's visitor economy - picked Birmingham thanks to its strong international and UK transport links and availability of local talent.

Located at the heart of England, Birmingham and the West Midlands has unrivalled connectivity, strong leisure assets, internationally known brands and a particular strength in business events.

Home to Peaky Blinders, Birmingham Royal Ballet and 11 Michelin-starred restaurants, the region welcomed an unprecedented 141.2 million visitors in 2022, with visitor spend rising to a record £14.1 billion.

VisitBritain/VisitEngland also cited its successful working relationship with the Birmingham, Solihull and Black Country LVEP (Local Visitor Economy Partnership).

As part of the groundbreaking, global Business and Tourism Programme (BATP), the region helped to deliver the UK 's most popular Commonwealth Games in 2022.

The West Midlands Growth Company, the region 's investment promotion and destination management agency, supported VisitBritain/VisitEngland throughout the competitive national process.

It will continue to assist the tourism body during the coming months by securing the right long-term office space, sourcing local talent and helping it to forge ever-closer links with West Midlands partners and educational institutions.

Neil Rami, chief executive of the West Midlands Growth Company, said: “The West Midlands Growth Company led a decisive bid that showcased the West Midlands ' irrefutable strengths as a growing and successful headquarter economy.

“VisitBritain/VisitEngland 's decision to establish its new office in Birmingham is testament to the well-evidenced talent pool, transport connectivity and business support infrastructure we have in place to enable important and far-reaching organisations to thrive.

“The move also underscores the significance of the West Midlands ' vital contribution to the visitor economy and our ability to meaningfully shape policy in this space. We look forward to our continued, productive partnership with VisitBritain/VisitEngland and making its Birmingham headquarters a roaring success. ”

VisitBritain/VisitEngland will follow in the footsteps of other government departments and bodies, which have successfully relocated to the West Midlands in recent years.

These include HM Revenue & Customs to Birmingham; Homes England to Coventry; and the Department for Levelling Up, Housing and Communities to Wolverhampton.

Andy Street, Mayor of the West Midlands, said: “With record tourist numbers, world class museums, excellent connectivity to the whole country and, of course, following on from the spectacular 2022 Commonwealth Games, Birmingham is the perfect place for VisitBritain.

“It is great to see yet another leading organisation place confidence in us and choose to call the West Midlands home. ”

Cllr John Cotton, Leader of Birmingham City Council, said: “Today's fantastic news further underlines Birmingham's growing stature as a world class tourist destination.

“This is a warm, friendly city region with award-winning museums and galleries, world class cultural institutions and festivals, major sporting events, family friendly attractions, amazing parks and scenic waterways. We look forward to welcoming VisitBritain/VisitEngland to Birmingham. ”

Click here for more information about the West Midlands ' visitor offer .

Click here to learn more about the opportunities available for businesses and investors in the West Midlands .

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What are you looking for, travelling to britain.

VisitBritain

Introduction

Whether you’re travelling by Eurotunnel , Eurostar, coach, ferry or plane, there are plenty of options to make getting here as easy as possible.

Getting to Britain by air

Flying to Britain is easy. London Heathrow is the largest airport and is very well connected to central London. The capital is also home to Gatwick , Stansted and  City  airports.

Other major international airports include  Manchester , Liverpool  and Newcastle in the North of England, Birmingham in the Midlands and Bristol in the South West. Scotland is served by both Edinburgh and Glasgow airports. Cardiff Airport provides international connections for Wales, while Northern Ireland is served by Belfast.

All British airports are well connected with local public transport. The Heathrow Express provides a fast, direct train into London Paddington station, while the airport is also connected to the London Underground network. Gatwick,   Stansted and Manchester have regular express train connections, while Edinburgh has a tram link to the city centre. Shop for Heathrow Express tickets and Stansted Express tickets here.

Getting Britain by train/Eurostar

You can cross from continental Europe to Britain directly by train. The Channel Tunnel links Britain to the European continent via Eurostar trains (which take passengers) and Eurotunnel trains (which take passengers in their cars) providing a greener alternative to flying. Eurostar trains link Paris, Lille and Calais in France; Brussels in Belgium; and Amsterdam and Rotterdam in the Netherlands directly via the Channel Tunnel with London and South East England.

Getting from Paris to London

Frequent Eurostar services operate from around 6.45am-9.15pm between Paris and London every day of the week, taking around 2 hours 20 minutes.

The Paris-London train arrives at London’s St Pancras International station, home to world-class shopping, top restaurants and bars.

Getting from Amsterdam, Brussels, Calais, Lille, and Rotterdam to London

Services also run between these destinations and London every day of the week.

Services from Amsterdam to London take just 4 hours 10 minutes.

Services from Brussels to London take just 2 hours.

See the full  Eurostar timetables .

Once in Britain, the rail network here covers the whole country, serving more than 2,500 stations. From London, it’s possible to be in Scotland in just four hours, and in Wales in around two hours.

Getting to Britain by car

A network of car and passenger ferry services conveniently link several ports around the UK with northern and southern Europe. Key international UK ferry ports include: Felixstowe, Harwich, Folkestone, Dover, Southampton, and Bristol in south England; Hull and Liverpool in north England; Edinburgh in Scotland, and Belfast in Northern Ireland. 

Fares vary according to the season, time of travel and duration of stay so it’s worth checking before you book. Crossing times also vary, from just over an hour on the shortest routes to 24 hours on services from places like Spain and Scandinavia.

Eurotunnel trains connect Calais in France with Folkestone in just 35 minutes. Unlike ferry services, all passengers remain in their vehicles for the duration of the journey, meaning the Eurotunnel can be a better option for less able-bodied passengers.

Travelling to Britain by coach

Using   coach or bus services is a cheap but often time-consuming way of travelling to the UK. Many services offer regular routes that cross the English Channel from the European continent. You could choose to terminate your journey in London or other major cities in the UK.

Where to visit when you get to Britain

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

VisitBritain/Ben Selway

From palaces to cobbled alleys, and a dormant volcano, this city is a real show-stopper.

VisitBritain/Andrew Pickett

Packed with lively pubs, an eclectic food scene and a myriad of immersive experiences.

Tourism Northern Ireland

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

VisitBritain/Hazel Parreno

Hugging the south-west, Devon is a playground for adventurers, explorers and foodie lovers.

Shutterstock / Hugh O'Connor

Devon, England

Stratford-upon-Avon

Birthplace of the great bard, William Shakespeare, fall in love with this hopelessly romantic 16th century town.

©VisitBritain/Nemorin

VisitBritain HQ moves to Birmingham

Birmingham will be home to VisitBritain’s new headquarters, the national tourism agency has announced.

VisitBritain/VisitEngland, which is funded by the Department for Media, Culture and Sport and tasked with promoting the country’s tourist offer, said it chose Birmingham because of the city's strong international and UK transport links and key stakeholders.

The tourism agency said it had seen other government departments and private sector companies successfully transition their operations to the region.

West Midlands mayor Andy Street said: ‘With record tourist numbers, world class museums, excellent connectivity to the whole country and, of course, following on from the spectacular 2022 Commonwealth Games, Birmingham is the perfect place for VisitBritain.’

Birmingham welcomed 141.2 million visitors in 2022, who brought in £14.1bn, according to the West Midlands Combined Authority.

Patricia Yates, CEO of VisitBritain/VisitEngland, said the agency would retain office space in London to maintain relationships with government and industry stakeholders based in the capital.

The new headquarters are set to open in April next year, with the exact location yet to be announced.

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Introduction

From our bustling cities and striking coastline to inspirational outdoor adventures, there are so many things to see and do in Britain and Northern Ireland.

England is renowned for its iconic landmarks, as well as historic castles, world-leading museums, diverse festivals and top-notch sport.

Getty Images/iStockphoto/Chunyip Wong

Explore Scotland’s stunning lakes, highlands, and wildlife-rich islands, as well as lively cities bursting with character.

VisitBritain/Andrew Pickett

Wales sparkles with scenic beauty, rich history and adventure, from its magnificent castles and National Parks, to rolling hills, mountains and coastline.

VisitBritain/Nadir Khan

Northern Ireland

Discover World Heritage sites and Game of Thrones filming locations, dramatic coastlines, historic castles, and thrilling outdoor adventure in Northern Ireland.

VisitBritain/Ben Selway

Discover world-leading museums and galleries, UNESCO World Heritage sites, and a city brimming with history and culture.

VisitBritain/Hazel Parreno

Explore Edinburgh, capital of Scotland, the world’s leading festival city and home to 10 international festivals.

Image Edinburgh

Explore Wales’ capital city Cardiff, famed for its iconic rugby stadium, Victorian shopping arcades, and thriving food scene.

Belfast is a vibrant cultural hub on Northern Ireland’s east coast, packed with lively pubs, a diverse food scene and proud industrial heritage.

Tourism Northern Ireland

Famed for its Roman spa and Georgian architecture, the UNESCO World Heritage city of Bath has long been celebrated as a wellness and cultural retreat.

VisitBritain

Britain’s second largest city, Birmingham is an industrial hub with a vibrant, creative heart.

West Midlands Growth Company

Brighton rocks as a seaside town with cool shops, diverse cuisine, and inclusive celebrations bursting with south coast Pride.

British Airways i360

Bristol is a creative city with a rich maritime heritage, and home to legendary street artist Banksy.

VisitBritain/Rod Edwards

Bristol header image baloons

The city of Cambridge is a hub for innovation and creativity, with a famous university dating back more than 800 years.

Shutterstock/Pajor Pawel

Explore Coventry, birthplace of 2-Tone Music, Britain’s motor industry, and Peaky Blinders filming locations.

Coventry image

Glasgow, Scotland’s largest city, is full of character, with striking architecture, abundant green spaces, and a music scene as vibrant as its people.

VisitBritain/Tommy Ga-Ken Wan/Sophie Cave

The Lake District is Britain’s largest National Park at 912 square miles (2,362 square km) and is recognised by UNESCO for its beauty – its stunning lakes and mountains have inspired artists and writers for centuries.

Giles Rocholl/Visit Leeds

Liverpool is a UNESCO City of Music with more museums and galleries than any city outside of London.

Oh Me Oh My

Home to Manchester United and music legends, Manchester is one of Britain’s most dynamic cities, with an industrial history matched by its modern-day appeal.

VisitBritain/Jacob Niblett

Nottingham 

Steeped in legends that surround Robin Hood to literary greats, discover what this city has to offer.

projecthoop

Oxford is known as the 'City of Dreaming Spires', in honour of the architecture of Britain’s oldest university.

VisitBritain/Jess Barfield

Rich in history and royal traditions, Windsor is home to Britain’s largest inhabited castle and has been home to royalty for centuries.

Royal Collection Trust/© His Majesty King Charles III 2022

Windsor image

Newcastle-Gateshead

The city of Newcastle stands on the north bank of the River Tyne, connected to the neighbouring town of Gateshead by seven bridges.

VisitBritain/NGI/Michael Baister

York is a medieval walled city with Viking and Roman heritage, famed for its magnificent cathedral and abundance of museums.

VisitBritain/Sam Barker

Countryside

Peak district.

Home to some of Britain’s most dramatic scenery, the Peak District, east of Manchester, is a place of rolling hills and rugged moors, with picturesque market towns and adventure galore.

VisitBritain/Becky Stacey

Peak district image

Lake District

VisitBritain/John Finney

Brecon Beacons

From rolling valleys and sweeping peaks to dramatic waterfalls, the Brecon Beacons (Bannau Brycheiniog) National Park in South Wales is overflowing with natural wonders, culture and heritage.

South Downs

The South Downs in Southern England is Britain’s newest national park, bringing together ancient woodland, seven rivers, historic castles and spectacular coastal trails.

Borders and Lowlands

The gateway into Scotland, the area packs the punch for outdoor adventure, with miles of cycling and hiking trails, paddleboarding and numerous golf courses.

VisitBritain/Simon Jarratt

North York Moors

The North York Moors National Park, in North Yorkshire, stretches from countryside to coast and is home open moorland, sandy beaches and harbour villages.

Snowdonia (Eryri)

From its peaks and tumbling waterfalls, to charming villages and 200-miles of beautiful coastline, Snowdonia (Eryri) is Wales’ largest national park.

VisitBritain/Daniel Struthers

Northumberland

Northumberland features historic castles, coastal trails and spectacular scenery within its National Park.

VisitBritain/Chris Ceasar

Pembrokeshire

Pembrokeshire National Park, on the western edge of Wales, covers an area of 240 square miles (621 square km) and is home to sandy beaches, wildlife-filled islands, and medieval castles.

National Trust/Greentraveller

Surfing image

The New Forest National Park in Hampshire, southern England, is a region of forest, open countryside and coastline, famed for its free-roaming ponies.

This vast, untamed national park in the heart of the Scottish Highlands is home to impressive mountains and castles, ancient forests, rare wildlife, and exciting year-round activities.

VisitBritain/Graham Niven

Loch Lomond & The Trossachs National Park

Loch Lomond and The Trossachs National Park is 30 miles (48km) from Glasgow and is an adventure haven, home to 720 square miles (1,865 square km) of mountains, forests and lakes.

VisitScotland

Yorkshire Dales

The Yorkshire Dales National Park covers 841 square miles (2,179 square km) of rolling hills, dramatic waterfalls, and is home to a spectacular network of 2,500 caves.

Image castle

Hugging the south-west, Devon is a playground for adventurers, explorers and food lovers.

Leon Woods / iStock/ Getty Images Plus

Devon image

Dartmoor and Exmoor

The two national parks of Dartmoor and Exmoor in south west England combine to offer dramatic coastline, untamed moors, spectacular wildlife and miles of trails to explore.

Dartmoor and Exmoor horse image

Explore England’s south-eastern county, affectionately known as the 'Garden of England'.

VisitBritain/Dipyourtoesin

Renowned for its glorious countryside, striking coastline and unique attractions.

VisitBritain/Adam Burton

The Scottish Highlands

Located in the northern reaches of Scotland, the wild and awe-inspiring Scottish Highlands are all about scenic beauty and adventure.

The Broads National Park sits on the border between Suffolk and Norfolk, in the east of England.

Norfolk Broads Direct

Embracing five English counties, the lush rolling countryside, pretty stone villages, and rambling rivers of The Cotswolds offer a quintessential taste of Britain.

North Wales

North Wales is brimming with UNESCO World Heritage sites, magnificent castles, stunning coastlines, rolling hills and adrenaline-fuelled adventure.

VisitBritain/Lee Beel

Wales Coast Path

The Wales Coast Path takes in 870 miles (1,400km) of beaches, clifftop hikes, wildlife-filled islands, and historic castles along the nation’s coastline.

North Coast 500

The North Coast 500 (NC500) is an epic scenic route around the North Highlands of Scotland.

North Highlands

King Charles III England Coast Path

A coastal masterpiece, the King Charles III England Coast Path will be the world’s longest shore walk, spanning a remarkable 2,795 miles (4,500km) of beaches, cities and nature reserves.

South West Coast Path/Roy Curtis

Jurassic Coast

At 200 million years old, the 96-mile (155km) stretch of south-west coastline known as the Jurassic Coast is recognised by UNESCO as a World Heritage Site.

Causeway Coast

Wild waters and mythical landscapes, this stretch of the Atlantic coastline is home to Northern Ireland’s UNESCO World Heritage site, the Giant’s Causeway, and the stunning 130-mile (212km) Causeway Coastal Route.

VisitBritain/Ben Selway/National Trust

Scottish Islands

The awe-inspiring Scottish Islands are full of character, with friendly communities and an abundance of wildlife.

VisitBritain/Dougie Cunningham

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